The season of renewal calls for fresh beginnings, from sprucing up your home to welcoming new opportunities with open arms. Just as we dress in vibrant red and gold for luck and prosperity, it’s also the right time to refresh your living space with new appliances and cutting-edge technology – bringing joy, harmony, and AI-bundance into your home this Year of the Snake.

Let Samsung add a touch of abundance and innovation to your celebrations with deals on a wide range of selected TVs, sound devices and home appliances. Enjoy this prosperous Chinese New Year Promotion that starts from 1 January 2025 to 28 February 2025[1] to complete your festive preparation!

1. TV Bonanza Deal

Make family movie nights unforgettable! Purchase selected TV models and receive exclusive gifts[2] to enhance your viewing experience. (Refer to Appendix 1 for eligible models and gifts.)

2. AV PWP Promotion

Complete your entertainment setup with premium sound! With selected purchases (Appendix 1 to 3), unlock special PWP (purchase-with-purchase) prices[3] on selected sound devices to complete your home setup.

3. Digital Appliances Promotion

Upgrade your living space! With selected home appliance purchases, you’ll receive exclusive gifts[4] to complement your new upgrades. (Details in Appendix 3 and 4.)

4. Digital Appliances PWP Promotion

Make cleaning a breeze! Purchase selected Samsung vacuum cleaners and enjoy special PWP offers[5] on selected additional products. (Refer to the promotional table below for details.)

Promotional Products	PWP Item	Retail Recommended Price of PWP Item (RM)	Promo Price for PWP Item (RM)
210W Bespoke Jet Plus PremiumVS20B958F3B/ME	Jet Dual Brush	399	299
210W Bespoke Jet Plus PetVS20B95823W/ME	Slim LED Brush	499	399
	Spray Spinning Sweeper	599	399
200W Jet 75E Multi-VS20B75AER4/ME	Clean Station	699	399
150W Jet 65 Pet VS15A60AGR5/ME	Clean Station	699	399

Double the Deals, Double the Joy

The more you buy, the more you win! With our Buy More Get More promotion[6], purchase selected products from different categories and claim Tier 2 Touch N’ Go e-Wallet credit[7]. Refer to the table provided for details on how much credit you can unlock based on your purchases!

How Does It Work?

To be eligible, the items you purchase must be from different product categories listed below. For example:

• If you purchase 2 TVs, 2 soundbars, and 1 refrigerator within a single receipt, this qualifies as 3 items from different categories, making you eligible for RM300 Touch N’ Go eWallet credit.

To learn more, visit: https://www.samsung.com/my/offer/2025-ai-bundance/

[1] While stocks last. Terms and conditions apply.

[2] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[3] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[4] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[5] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[6] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[7] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

“Bringing innovative design projects to mass production is a multi-step process that involves iterative exploration and trial and error. The Music Frame project is the culmination of positive energy and passionate collaboration across our design, development and CX teams since the summer of 2021.” 

— Chulyong Cho, Head of Design Team, Visual Display Business at Samsung Electronics

Designing the Experiences of Tomorrow

Samsung Electronics is home to forward-looking departments seeking untapped opportunities. True to its name, the Visual Display Business’ Future Experience Design group actively develops concepts for user experiences that are missing in the market before turning those ideas into innovative products.

Launching a new product is no easy feat, however. There is a long journey ahead after proposing an initial concept — from designing for mass production and collaborating with other departments to enhancing marketability and perfecting the product’s technical aspects. Brought to fruition through unceasing passion and innovation, this is Music Frame and its design story.

* Content images have been simulated for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region and model.

Bringing Style to Spaces

Inspired by Your Lifestyle

Consumers are now opting to purchase products that seamlessly blend into their living spaces instead of ones that only offer functionality. To that end, Samsung has introduced a series of lifestyle TVs including The Serif, The Frame and The Sero. Since TVs are not in use most of the time, these products transition to Ambient or Art Mode to offer a tasteful design experience — rather than displaying a black screen.

Delivering audio in the form of a picture frame, Music Frame is an extension of this approach. Setting itself apart from conventional speakers designed mainly to amplify sound, Music Frame and its concept of lifestyle audio prioritize the user’s lifestyle and living space. Picture frames are a familiar furnishing that can be placed anywhere, reflecting each individual’s taste and personality based on the kind of art being displayed. Music Frame draws inspiration from ordinary picture frames, allowing users to listen to music as they appreciate their favorite pictures.

Breathing Life Into an Innovation

In collaboration with the development and CX teams, Samsung designers built and tested a working prototype that demonstrated high-quality sound. They received positive responses from users after extensive testing, which solidified their confidence in the product’s acoustic performance and overall concept. As a result, the initial design remained intact and went into mass production.

Bridging the Gap Between Decor and Audio

Sculpting Unseen Sound

Music Frame embodies audio, so Samsung couldn’t lose sight of how people enjoy listening to high-quality music. Given the product’s unique form factor compared to traditional, elongated soundbars, the designers worked closely with the sound development team to perfect acoustics from the get-go. Speakers commonly have fabric, grilles or other materials on the front to easily emit sound. Together with the sound development team, the designers found a way for Music Frame to amplify sound through a gap between the frame and panel — creating a design rarely seen in audio products. The result? A frame-shaped speaker that is not restricted by the material that covers the front side.

Due to the frame’s shape, the gap between the bezel and the panel was important since this portion produces high- and medium-pitched sounds. After countless tests to find the optimal sized gap, both in terms of design and sound quality, the team settled on a width of 9mm. The designers worked with developers to make sure the vibrations from the rear woofer speaker — responsible for the bass — would not create noise when the product is hung on a wall like a picture frame.

A Piece To Personalize Your Space

Just like a real frame, Music Frame allows users to swap the images inside for personal photos or works of art. Listening to music while looking at a framed photo of a precious memory or a piece of art adds new levels of depth to users’ experiences.

Samsung designers also considered users who might place the Music Frame on a table instead of hanging it on a wall. Meticulous refinements were made to the frame stand’s shape and angle to ensure it doesn’t look too prominent or cause reflections on the panel. Since the rear of the product is visible if placed on a table, the back was designed in a neat and minimal fashion.

Music Frame in Your Everyday

Your Life, in the Frame

If there’s a particular image users want to cherish, they can create their own art panel by uploading an image to a third-party website and placing an order.

Music Frame comes in a default black bezel, but users can purchase an additional white bezel to match their decor. They can fill their frames with stunning images to create a stylish space that is perfect for listening to music.

* Art panels are sold separately and customization availability may vary by region. White bezels are sold separately and will become available starting in the summer of 2024.

Fill Your Room With Rhythm

For more captivating TV viewing, users can utilize Q-Symphony for richer stereo sound by placing two Music Frames on either side of their TVs. For surround sound, users can place a soundbar in front of their TV and a Music Frame on the opposite wall to act as a rear speaker. With the SmartThings app, users can set the equalizer settings to their preferences. By fine-tuning the audio, users can enjoy more vibrant sound and immersive content.

* Q-Symphony using Music Frame is available only when connected to a 2024 Samsung TV (DU7000↑ & LS03D) or 2024 Samsung TV and 2024 Samsung Soundbar (Q700D↑, Ultra Slim, S-Series).

Looking forward to a future of new possibilities, Samsung designers will continue to develop products and designs that naturally blend into users’ lifestyles and living spaces.

For more information about Samsung Electronics’ design, please visit the Design Samsung website.

▲ Denny Kim, President of Samsung Malaysia Electronics unveils the latest Neo QLED 8K AI TV.

Samsung Electronics Malaysia is proud to unveil its groundbreaking line of AI-powered TVs, featuring their latest Neo QLED 8K and 4K, and OLED TV. With cutting-edge technology and innovative features, Samsung’s latest AI powered TVs are set to redefine smart viewing. Designed to transform consumers’ home entertainment experience, Samsung’s 2024 lineup gets an upgrade in performance with advanced processors, offering a range of class-leading and AI-driven solutions. 

“Samsung has been investing in AI research for over a decade and has built intelligent features into our visual display products. Our 2024 screen line-up comes with on-device AI and intelligent integration across devices, allowing you to upscale your experience. With the latest Neo QLED 8K, Neo QLED 4K and OLED TVs, we are bringing the future of AI-power to life, for every Malaysian, and the comfort of their homes,” said Mr. Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd.

“To complement these exceptional AI viewing experiences, our latest sound devices also offer industry-first sound technologies to complement the stunning TVs visuals. Whether it’s the crisp clarity of dialogue or music, the newest Samsung’s sound devices will truly elevate the viewing experience, ensuring that every sound is as captivating as the visuals,” added Mr Kim.

AI-nnovative Performance: Elevating Senses/ Viewing Experience with Neo QLED 8K

Setting a new benchmark with its lifelike picture quality, premium audio technology and rich array of apps and services, the Neo QLED 8K redefines the viewing experience with its groundbreaking NQ8 AI Gen3 processor. The cutting-edge processor stands as Samsung’s fastest and most robust AI engine to date, thanks to its on-device AI engine, the Neural Processing Unit (NPU). The AI engine delivers twice the speed of its predecessor along with an eightfold increase, from 64 to 512, in neural networks. Promising an exceptional viewing experience, the AI engine is also designed to simultaneously process vast amounts of pictures and sound, bringing out the finest details with outstanding clarity and naturalness, all while optimising energy consumption. 

Featuring its 8K AI Upscaling[1], the Neo QLED leverages the advancements of the NQ8 AI Gen3 processor and neural networks to significantly improve sharpening low resolution content and harnessing the full potential of Samsung’s immaculate 8K display. The Neo QLED also features the AI Motion Enhancer Pro[2], which enhances smoother and clearer visuals, solving common issues of streaming high-resolution sports matches, and the Real Depth Enhancer Pro, which adds lifelike depth to features, setting a new standard in visual immersion.

Available in two models, the QN800D and QN900D are offered in 75 and 85 inches. The QN900D model specifically boasts an Infinity Air Design which includes a slim side profile with a 13.1mm screen, supported by its Mystic Floating Stand that portrays a unique mirror effect. 

The state-of-the-art TV also delivers precise audio powered by AI sound technology for rich and lifelike sound. Samsung’s newest innovation, Active Voice Amplifier (AVA) Pro Function, acts as an AI dialogue booster that utilises deep-learning technology to significantly enhance dialogue and voices on screen. By extracting voices from mixed audio, it ensures that every word can be heard clearly, allowing users to follow conversations at any volume.

Samsung has also introduced the AI Customization Mode, which automatically adjusts picture settings to users’ preferences and the AI Auto Game Mode offers seamless gaming by recognizing game titles and optimising picture and sound quality settings accordingly. Additionally, the AI Energy Mode intelligently saves energy by analysing user behaviours and surrounding conditions. Through its Environment Adaptive Brightness, the TV dynamically adjusts its brightness based on changes in home lighting, enhancing depth and black expression for optimal viewing experience with energy usage monitored through built-in IoT Hub support, SmartThings.

Extensive AI features across Samsung TV lineups: Neo QLED 4K and OLED

A wider array of choices to suit diverse lifestyles and preferences is also being introduced to consumers with the Samsung Neo QLED 4K and OLED TV lineups. These extensive product offerings outline Samsung’s consumer-centric approach for all Malaysians.

Inspired by Neo QLED 8K flagship TVs, the 2024 Neo QLED 4K is a state-of-the-art innovation that enhances the viewing experience powered by the NQ4 AI Gen2 Processor. This advanced chip breathes new life into every scene, delivering stunning 4K resolution with unparalleled clarity. Complemented by Real Depth Enhancer Pro[3] and Quantum Matrix Technology, the screen guarantees exceptional contrast, even amidst the most intricate visuals. Setting a new standard in colour accuracy, the Pantone Validated display will optimize the viewing experience further.  Available in sizes ranging from 55 to 98 inches, the Neo QLED 4K series caters to diverse viewing preferences, ensuring the ultimate 4K UHD experience for all.

Samsung also introduces its Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.

Powered by the feature of Motion Xcelerator 144Hz[4], OLED TVs perform fluid motion and rapid response times which stands as the ultimate gaming companion. Enhanced by sleek designs, these OLED TVs are offered in two models — S95D and S90D — available in 65 to 77 inches, thus redefining the viewing environment for every household. 

The Frame 2024: Your Art Gallery on TV

The Frame, top-selling lifestyle screen product, introduces new enhancements for an elevated art experience. With over 2,500 artworks from renowned museums and galleries available in the Art Store, users enjoy an enriched selection. The 2024 edition further enhances their experience by reducing energy costs through variable refresh rate adjustment available in ArtMode5, ensuring both aesthetic enjoyment and energy efficiency.

Diverse and Expansive Audio Lineup for Every Entertainment Enthusiast

Inspired by The Frame, Samsung introduced the all-new Music Frame, offering a seamless harmony for users and their surroundings. Whether it is a standalone or mounted on the wall, the new device embodies the perfect fusion of functionality and sophistication, enabling users to showcase its personalised/customisable features, personal photos or artwork while immersing themselves in wireless audio, enhanced with smart features such as the built-in voice assistant.

With wireless connectivity via Wi-Fi and Bluetooth, the Music Frame offers effortless music streaming from your mobile devices, accommodating up to five connections simultaneously for shared enjoyment throughout your home. As this versatile device operates independently or can be synchronised up to two devices using the Q-Symphony technology, it augments the viewing experience with immersive surround sound that perfectly complements any living space.

Despite its compact size, the Music Frame delivers a powerful 2.0ch audio experience, with Dolby Atmos® support for an immersive sound experience that adds depth, clarity, and details whether you’re watching a movie, streaming music, or simply enjoying the ambiance. Similarly, the Q-series Soundbar, which also features support for Dolby Atmos, synchronises seamlessly with Samsung TVs, combining front, side, and up-firing speakers for a heightened acoustic immersion that redefines entertainment experiences.

“We are excited to be working with Samsung Malaysia in bringing Dolby Atmos to the new Samsung Neo QLED 8K TVs, Q-Series Soundbars and the latest Music Frame,” said Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories. “Dolby Atmos delivers a premium, multidimensional audio experience with depth, clarity, and details like never before. With a large and constantly growing library of titles available in Dolby Atmos, consumers in Malaysia will be able to enjoy their favourite entertainment in sound that moves all around them with breath-taking realism.”

Enhancing Security and Personalisation with Samsung Knox

The new Tizen OS Home offers personalised experiences through its ecosystem with individual user accounts, tailoring content recommendations to each household member. The intuitive UI simplifies content discovery, with Samsung Knox Security safeguarding sensitive data and protecting against unauthorised access or malware. With features like Knox Vault, a dedicated security chip, Samsung ensures encrypted data transfer between all connected devices, providing peace of mind in the ever-connected digital age.

Samsung Tizen OS delivers as a one-stop destination for all. The Samsung Daily+ also integrates entertainment, health, and commerce in one TV hub, offering a comprehensive suite of features for a connected lifestyle. 

Furthermore, SmartThings’ latest enhancements create a more connected living room experience, enabling users to effortlessly monitor and manage all their other smart Samsung devices and home appliances, conveniently from their TV as the smart hub control centre.   

From 3 May – 30 June 2024, consumers can earn unbeatable rewards such as Touch n’ Go e-Wallet credits up to RM2,900 and win prizes worth a total of RM140,000 on the latest Samsung AI TV lineup and sound devices. Consumers can also participate in a running contest to win bonus gifts such as the Q-Series Soundbar, Galaxy S24, and Bespoke Jet Plus by uploading the receipt and a creative photo. To learn more about Samsung’s 2024 lineup of TV products, rewards, convenience, and experiences, please visit https://www.samsung.com/my/offer/2024-ai-tv/launch/.

Launch Promotion for 2024 Samsung TVs:

Launch Promotion for 2024 Samsung Sound Devices:

[1] QN900D only. The features provided may vary by model.

[2] QN900D only. The features provided may vary by model.

[3] Available on QN90 and QN95. The features provided may vary by model.

[4] Motion Xcelerator 144Hz available on S95D and S90D. The features provided may vary by model.

Samsung Malaysia is thrilled to announce the pre-order for the latest Samsung AI TV! It’s finally here – the AI-powered Neo QLED 8K, Neo QLED and OLED TVs that seamlessly integrate into your smart home ecosystem for a more connected and convenient lifestyle.

With AI incorporated, it transforms how we interact with our TVs, making entertainment more accessible and enjoyable. Imagine effortlessly controlling your TV with simple voice commands or having it anticipate your preferences and suggest tailored content, whether it’s enhancing picture quality or voice enhancement, the AI TV elevates our lifestyle by providing a smarter, more immersive entertainment experience that adapts to our individual needs and preferences.

Now, we are giving away Touch ’n Go e wallet credit and a chance for you to win prizes worth a total of RM140,000 if you pre-order between 17 April 2024 – 2 May 2024[1]. Below the list of pre-order promos[2] for your reference.

1. Neo QLED 8K – enjoy up to RM2,500 Touch ’n Go e wallet credit
2. Neo QLED 4K – enjoy up to RM2,900 Touch ’n Go e wallet credit
3. OLED – enjoy up to RM1,600 Touch ’n Go e wallet credit

In order to fulfil the need for next level experience. We have launch the latest 2024 Q-Series Soundbar that can sync with your Samsung TV seamlessly by Q-Symphony, where you can enjoy a home theatre experience with the feature. Samsung continue to push the boundaries and is ranked No.1 selling Soundbar brand for 10 years.

If you are looking for a sound device with artistic design, perhaps our all-new Music Frame with design inspired by the frame is what you are looking for. It allows users to display personal pictures or artwork while enjoying wireless audio with smart features. It can be used as a standalone device or paired with your Samsung TV and Soundbar, the Music Frame is here for an enhanced auditory experience that complements any space.

As part of the pre-order promotion, you may enjoy the benefits of purchasing our Soundbar series as below[3]:

1. Music Frame – save up to RM500 comparing with it’s RRP of RM1,999
2. The Frame – enjoy up to RM800 Touch ’n Go ewallet credit
3. Q-Series Soundbar – save up to RM1,500 when you purchase our latest Q-Series Soundbar.

Elevate your TV viewing experience with our Samsung AI TV and match it with Soundbar that gives you the ultimate home entertainment. Click the link below to pre-order now!

Pre order now: http://www.samsung.com/my/tvs/pre-order/

If you wish to know more about our full range of Samsung TVs and Soundbars, please visit:

https://www.samsung.com/my/tvs/all-tvs/

https://www.samsung.com/my/audio-devices/

[1] RM500 Touch ‘n Go ewallet credit to be redeemed from Samsung redemption portal when you purchase selected newly launched Samsung TVs between 17 April – 2 May 2024. One (1) redemption per customer, limited to 58,000 units, first come first served. While stocks last. Terms and conditions apply. For more information, visit: https://images.samsung.com/is/content/samsung/assets/my/tnc/2024-TV-GTM-Hand-RaiserCampaign_TnC_V8-20.3.2024-CLEAN.pdf

[2] The Promotion is open to all Malaysian Citizens and residents of Malaysia of 18 years old and above (as of 17 April 2024) with the requisite identification documents (e.g. NRIC/Passport) (“Eligible Customer”); except Samsung’s employees (and their immediate families), its related agencies, retailers and dealers. Terms and conditions apply. While stock lasts.

[3] Terms and conditions apply. While stocks last.

“We’re pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences,” said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. “This year’s lineup is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles.”

Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Neo QLED 8K stands as the flagship of Samsung’s latest TV lineup, equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro,[2] users’ favorite shows and movies are transformed to closely match the 8K display, allowing them to enjoy the level of details and picture clarity that surpasses conventional 4K TVs.[3] Additionally, AI Motion Enhancer Pro[4] makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro[5] also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimizing the visuals and audio for an even more immersive and engaging gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while AI Energy Mode saves power without compromising picture quality. These features ensure that Neo QLED 8K is easy, personalized, and energy efficient for all entertainment needs.

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises an unparalleled viewing experience that sets new standards in the premium large-screen category.

Smart Features With Samsung Tizen OS for Enhanced Integration and Personalization

In 2024, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalized and secure. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognizes and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.

Samsung’s 2024 screen lineup also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customizable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips.

Beyond connectivity, Samsung’s 2024 Smart TVs also provide highly personalized experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalized dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Samsung is also introducing Samsung Daily+, a unified smart home platform that brings together a diverse range of apps, categorizing them into SmartThings, Health, Communication and Workspace, each aimed at elevating different facets of user lifestyles and home environments.

Samsung’s commitment to a holistic connected home experience that extends to health and wellness, as well. Through telehealth services like HealthTap, users can get access to medical appointments right from their TV, while ConnecTime can also connect users with long-distance friends and family for more shared experiences.

Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.

Expansive Lineup for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices

An expanded and enhanced range of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive lineup underscores Samsung’s commitment to innovation and a customer-centric approach.

The 2024 Neo QLED 4K lineup brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with groundbreaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro[6] and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for color accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing its first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro,[7] bringing picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz[8] ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, there’s a perfect fit for every home.

The 2024 lineup also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years[9], featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.

The ultra-slim S800D and S700D soundbars continue to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience.

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame promises an enhanced auditory experience that complements any space.

Don’t miss our announcement on 3 April 2024 – it’s going to be big!

For more information or to pre-order Samsung’s 2024 TV products, please visit: https://www.samsung.com/my/offer/2024-ai-tv/unbox-and-discover/

[1] Source – Omdia, Feb-2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[2] QN900D only. The features provided may vary by model.

[3] Based on findings from Samsung’s internal study. Actual experiences may vary depending on individual viewing conditions and content quality.

[4] QN900D only. The features provided may vary by model.

[5] QN900D only. The features provided may vary by model.

[6] Available on QN90 and QN95. The features provided may vary by model.

[7] OLED HDR Pro available on S95D. The features provided may vary by model.

[8] Motion Xcelerator 144Hz available on S95D and S90D. The features provided may vary by model.

[9] Futuresource Consulting.  Source: (1) Report name: “Wordwide Home Audio Quarterly Tracker” (2) Data: Worldwide Soundbar Market Share by manufacturer – Annual units and value basis