Evaluated across nine key attributes, including purchase, quality, buying experience, and innovation, Samsung emerged as the top electronics brand in Southeast Asia for 2024 chosen by consumers. Their recommendations highlight Samsung’s diverse range of products—from televisions and soundbars to laundry and vacuum cleaners.

Top-performance AI-powered Smart TV

One of Samsung’s standout product is the Neo QLED 4K QN85D, favoured for its superior features and viewing quality. The AI-powered TV employs Quantum Matrix Technology, powered by massive grid of Quantum Mini LEDs that captures intricate details with precise ultra-fine light control.

The OLED S95D, featuring the NQ4 AI Gen2 Processor[1]—the same powerhouse behind the Neo QLED 4K—boasts an exceptional viewing experience with features like OLED Glare Free for deep blacks without distractions and OLED HDR Pro[2] for enhanced brightness and richer contrast in every pixel.

Complementing the outstanding viewing experience is the standout HW-Q990D soundbar. Equipped with Wireless Dolby Atmos[3], it delivers a fully immersive audio feast to both viewers and listeners. Its Active Voice Amplifier (AVA) adjusts volumes and dialogues to suit noisy environments, ensuring crystal-clear audio clarity.

Innovative Smart Companion for Living

The Bespoke AI SBS Refrigerator with SpaceMax Technology increases capacity with thinner[4] walls without compromising insultation, thereby offering more storage space. Its All-Around Cooling technology ensures uniform cooling in every compartment[5], keeping food fresher for longer. Users can monitor and manage their smart refrigerators anytime and anywhere using SmartThings on smartphones.

First introduced at IFA 2023 in Berlin, the Bespoke AI Laundry Combo is a pioneering home appliance. The all-in-one combo surpasses the capabilities of standalone washers and dryers, simplifying household chores for working professionals. Featuring a 7” display, with an enjoyable laundry experience utilizing Ecobubble^TM[6] and Heat pump Drying technology for users to manage laundry while eliminating the need to transfer loads between washing and drying.

Lastly, the Bespoke Jet Bot Combo^TM Steam redefines vacuum cleaning within households. Combining strong suction with a high-temperature self-cleaning system to thoroughly clean mops after use and obstacle detection in advance with dToF sensor[7]. The sensor quickly detects objects on its route so that the vacuum does not run over the obstacles and can clean more areas without getting stuck.

This recognition highlights Samsung’s influence and innovation across the Southeast Asia region, setting a high standard for the industry. As the company continues to push boundaries of technology and design, Samsung remains committed to providing consumers with a lineup of high-quality, advanced products and appliances that redefines living experiences.

[1] Viewing experience may vary according to types of content and format. 4K AI upscaling may not apply to PC connection and Game Mode.

[2] The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[3] Wireless Dolby Atmos requires Wi-Fi, and works with 2022 ~ 2024 Samsung TVs.

[4] Compared to Samsung conventional models without SpaceMax technology.

[5] Based on internal testing.

[6] AI Ecobubble’s detection and sensing capabilities are available for AI Wash&Dry and Bedding cycles only, and are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[7] This function may be affected by an object’s size and shape, or the environmental conditions. Based on internal testing compared to the Jet Bot VR8000 model with a conventional LiDAR Sensor. Scans 360° over a distance ranging from 5cm up to 8m.

This Merdeka, embrace the future and elevate your home with Samsung’s Gemilang AI for All 2024 campaign! From 1 August to 30 September 2024, unlock a world of intelligent technology and amazing deals on selected Samsung TVs, selected Sound Devices and selected Digital Appliances (DA) products[1].

AI for All this Merdeka

With AI-powered features in TVs and appliances, experience a more personalized and convenient home experience.

Upgrade your living room experience with Samsung’s latest AI-powered TVs. When you purchase any of the selected TV models (listed in Appendix 1), you’ll receive exclusive gifts[2]. These TVs and Soundbars boast intelligent features like:

• AI Upscaling: Witness your favourite content transformed into clarity with AI Upscaling, bringing your entertainment to life with enhanced detail and resolution
• AI Motion Enhancer: Enjoy smooth and fluid action scenes without blur
• Q-Symphony: Experience immersive surround sound as your Samsung TV and soundbar work harmoniously together, creating a symphony of audio for a truly cinematic experience

Transform your daily routine with Samsung’s innovative AI-powered home appliances. With purchases of selected models listed in Appendix 3 & 4, you’ll be eligible for exclusive gifts as listed in the same appendices[3]. These appliances offer features like:

• AI-powered Laundry: Smart washers and dryers that optimize settings based on fabric type and load size.
• Smart Cooling with AI: Smart refrigerators that provide cooking recipe recommendations and reduce energy usage with AI Energy Mode.
• Cleaning with AI: Robotic vacuum cleaners with AI navigation for a spotless home.

Get even more value with special Purchase-With-Purchase (PWP) offers on selected Samsung vacuum cleaners (details in the table provided)[4].

Products	PWP Item[5]	Retail Recommended  Price of PWP (RM)	Promo Price of PWP Item (RM)
Bespoke Jet Plus Premium (VS20B958F3B/ME)	Jet Dual Brush (VCA-TABA95)	399	299
Bespoke Jet Plus Pet (VS20B95823W/ME)	Slim LED Brush (VCA-SABC95)	499	399
	Spray Spinning Sweeper (VCA-WBA95/GL)	599	399
Jet 75E Multi (VS20B75AER4/ME)	Clean Station (VCA-SAE903/ME)	699	399
Jet 65 Pet (VS15A60AGR5/ME)	Clean Station (VCA-SAE903/ME)	699	399

Double the Savings with Tiered Promotions[6]:

Our latest promotion offers consumers savings and rewards when purchasing selected TVs or home appliances. With this tiered promotions, you can maximize your benefits in two exciting ways!

• Tier 1: Exclusive Gifts: Get exclusive gifts worth up to RM1,299[7] such as Galaxy Watch 7 and Galaxy Fit3 with your purchase of selected TVs or selected home appliances[8].
• Tier 2: AI Points & TNG e-wallet Credit: Earn AI Points with your purchase and redeem them for TNG e-wallet credit worth up to RM800[9]. For example, 5 AI Points can be redeemed for RM500, 6 AI Points for RM600, 7 AI Points for RM700, and 8 or more AI Points for RM800 (details in the table provided)[10].

Embrace the spirit of Merdeka with smarter living. Visit the Samsung Malaysia website today to explore the complete campaign details and discover the AI-powered products for your home: https://www.samsung.com/my/offer/gemilang-ai-2024

APPENDIX 1

APPENDIX 2

APPENDIX 3

[1] While stocks last. Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] While stocks last. Terms and conditions apply.

[4] While stocks last. Terms and conditions apply.

[5] While stocks last. Terms and conditions apply.

[6] While stocks last. Terms and conditions apply.

[7] While stocks last. Terms and conditions apply.

[8] Refer to the redemption process in terms and conditions for redemption.

[9] While stocks last. Terms and conditions apply.

[10] Refer to the redemption process in terms and conditions for redemption

[11] While stocks last. Terms and conditions apply.

Earlier this year, Samsung unveiled its full 2024 audio video line-up with a series of Unbox and Discover experiences across SEAO. This year’s lineup delivers premium audio and visual experiences supported by AI innovation, including the newest Neo QLED 8K featuring Samsung’s latest and most innovative TV processor yet in the NQ8 AI Gen3.

More recently, Samsung hosted members of the press from across the region at the 2024 Southeast Asia Tech Seminar in Bangkok, Thailand, delivering detailed information and exclusive hands-on experiences through in-depth dialogue sessions and demonstrations, outlining the latest devices as well as their on-device and Cloud AI features.

We had the opportunity to sit down with Yohan Zondak, Head of Visual Display for Samsung Southeast Asia & Oceania, on the latest TV industry trends and how Samsung’s 2024 display line-up is inspiring new ways of living in SEAO.

Q: How are the latest technology trends such as AI elevating everyday experiences like home entertainment?

A: For Samsung, AI isn’t new. We have been investing in AI for more than a decade. Through these investments, Samsung is uniquely positioned to lead the way in everyday AI, from the applications in our devices, to our AI-enabling chips powering our 2024 lineup of audio and video devices launched recently.

We are at a time where AI is delivering tangible benefits to the end user while also driving smarter and better experiences that will redefine how we live, work, and play. In fact, consumers in SEAO today are more discerning than ever before when it comes to making purchase decisions for TVs at home – with almost 7 in 10 SEAO users expecting their new TV to not just enable them to enjoy extensive high-quality content (72%), but also support all of the latest technology and features (71%), as well as provide the most cinematic and immersive experiences (69%) possible.

According to the Samsung 2023 TV Awareness Survey[1]

Every user is unique, and each uses technology in different ways, whether at home or outside. Samsung has built intelligent features into our visual display products from the hardware-up, providing a wide range of devices with improved quality, accessibility, and security.

From advanced technology in our MICRO LED displays to our Neo QLED 8K enabled by the new NQ8 AI Gen3 Processor, with AI, everyone can enjoy their favorite content in a more accessible and intuitive way. By doing so, Samsung hopes to set new benchmarks for new home entertainment experiences empowered by AI.

In addition, Samsung TVs are the go-to option for all who are ready to upscale their entertainment, delivering endless viewing content with Samsung TV Plus[2] so users can enjoy access to free television channels and an ever-growing video-on-demand library.

Q: Unlocking the power of AI right from your Samsung Smart TV; what practical benefits should users expect from this new technology?

A: Our new AI TVs are designed with one goal in mind, and that is to enhance the everyday viewing experience for our users. Take for example the NQ8 AI Gen3 processor; this is our fastest and most innovative processor ever yet, with an on-device AI engine (NPU) two times faster than our previous Gen2 model with eight times more neural networks.  Simply put, this capability means our TVs like the Neo QLED 8K can now improve user viewing experience with the display of sharper and clearer images, as well as through features such as AI Motion Enhancer Pro.

In addition, despite the advent of high-quality streaming, what does that mean for users who want to revisit old favorites that might come in lower resolution formats? Features like 8K AI Upscaling helps to upscale low-resolution content, further optimizing the user experience for large screen sizes. This means that you can still enjoy SD and HD content, upscaled to 8K quality, for maximum enjoyment.

Q: How are Samsung TVs elevating gaming experiences in 2024?

A: Ask any gamer out there, how much they like spending time adjusting settings for optimum performance. For TVs, it can be cumbersome to have to manually switch between different TV modes into the right one optimized for gaming. This is why we have features like AI Auto Game mode on our latest OLED TVs, which can automatically set the appropriate picture and sound settings depending on the game, using AI to intelligently identify the game genre.

For example, if you like playing football games, the TV automatically switches to Sports mode to help the grass color appear more natural. If you play first person shooter games a lot, AI Auto Game mode changes the TV mode to FPS mode, offering better visibility in-game with darker scenes. At the end of the day, users can spend more time gaming, and less on figuring out how to get things to work.

Q: How does a human-centered philosophy shape users’ experience of AI?

A: At Samsung, we believe that AI should go beyond the device to make a tangible and more personalized impact across all areas of your life.

One example is that our TVs automatically detect subtitles and convert them into spoken audio allowing more of us to enjoy the TV-watching experience. Samsung’s Audio Subtitles help make the TV experience more inclusive for those with low vision and vision impairment, who might rely on audio and dialogue to follow along but may meet challenges with foreign films and programs with subtitles that can be difficult to read.

In addition, we’ve also been hard at work with a wide variety of partners, including energy and materials suppliers – to ensure that sustainability principles are applied beyond just the design of the products that we bring to market. To that effect, SmartThings AI Energy Mode enables users towards sustainable daily living, by automatically reducing power consumption and having less impact on the environment without negatively impacting the viewing experience. You can continue enjoying the TV experience as intended, while unlocking both energy and cost-savings at the same time.

Of course, at the core of our SmartThings and TV experience is security and privacy. Users can rest assured that their devices and data are protected with Samsung Knox, a trusted security solution integrated into our TVs. Additionally, Samsung Knox has most recently achieved the Common Criteria certification for the 10^th year in a row, acknowledged by 31 countries worldwide for assessing the security integrity of IT products.  Knox Vault, a dedicated security chip which uses advanced encryption technology to monitor and secure data transfer between all connected devices – are one of the many innovative solutions we provide for better peace of mind.

For more information on Samsung TVs, please visit: https://www.samsung.com/my/tvs/

[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.

[2] Samsung TV Plus is currently available in Australia and New Zealand.

Get ready to experience the game like never before! Samsung Malaysia Electronics proudly announces the official launch of its 2024 AI TV lineup, featuring Neo QLED 8K, Neo QLED 4K, and OLED models.

Immerse yourself in the heart of the action this football season with stunning visuals and unparalleled immersion on a super-sized screen. Witness star athletes and game-winning plays come alive in vibrant, larger-than-life detail.

Unleash the Thrill of Live Sports with Samsung AI TV

Samsung AI TVs are your ultimate companions for the football season. Packed with cutting-edge technology, they elevate your viewing experience to new heights:

• AI Picture with AI Motion Enhancer Pro[1]: Witness every heart-stopping moment with crystal clarity. AI Motion Enhancer Pro seamlessly smooths fast-paced action, eliminating motion blur even for dynamic objects like flying footballs. Never miss a crucial detail, from the opening kick-off to the final whistle.
• AI Sound with Active Voice Amplifier Pro[2]: Hear the roar of the crowd and every comment from the announcer with exceptional clarity. AI Voice Amplifier Pro intelligently amplifies voices over background noise, ensuring you never miss a word.
• AI Optimization: Experience personalized viewing with AI Optimization. This intelligent technology automatically adjusts picture and sound settings based on the content you’re watching, ensuring an optimized experience for every game.

Exclusive Launch Promotion

Celebrate the football season with exclusive launch offers[3] on Samsung AI TVs! Get up to RM2,900 in Touch n’ Go ewallet credit, a chance to win a share of RM140,000 in prizes and other benefits set out below!. Enjoy incredible savings[4] and elevate your home entertainment experience from today until 30 June 2024.

2024 Samsung TVAV Photo Contest!

Samsung Malaysia is giving you the chance to win amazing prizes with their Upgrade your home entertainment with a brand new Samsung TV or sound device and get the opportunity to take home a Q-Series Soundbar, Bespoke Jet Plus Premium Extra Vacuum, Galaxy Tab S9 or even a brand new Galaxy S24 smartphone[5]!

Here’s how to join:

1. Purchase: Buy any 2024 Samsung TV or sound device between 17 April to 30 June 2024.
2. Redeem & Upload: Redeem your purchase and upload a creative photo of your new TV or sound device on the website: https://www.samsung.com/my/offer/redemption/
3. Submit: Submit your redemption by 17 July 2024. Only one submission per participant is allowed.
4. Win: Keep an eye on your email for the winner announcement!

Samsung Online Exclusive:

1. Trade-Up Rebate & Voucher

Customer will be further entitled to trade-in their old TV and enjoy instant trade-up rebate as listed in Appendix 2.

How to enjoy Instant Trade-up Rebate:

2. 2 Years Extended Warranty (QLED & OLED) 

For purchase of QLED and OLED Promotional Products during the Promotion Period at Samsung Online Store and Samsung Authorized Online Flagship Store, customer will be entitled to 2 years extended warranty for selected 2024 Neo QLED 8K, QLED and OLED models.

3. Free Basic Installation 

For added convenience, your purchase also includes a free basic TV installation service.

Enjoy a seamless transition to your new entertainment hub without any hassle. Plus, don’t forget to explore other exciting Samsung online benefits like trade-in voucher and Samsung Reward points to maximize your savings and rewards.

Visit your nearest authorized Samsung stores or the Samsung website today to explore!

To buy now, please visit: https://www.samsung.com/my/offer/2024-ai-tv/launch

If you wish to know more about our full range of Samsung TVs and Soundbars, please visit:

https://www.samsung.com/my/tvs/all-tvs/

https://www.samsung.com/my/audio-devices/

APPENDIX 1

APPENDIX 2

[1] Viewing experience may vary according to types of content and format. AI Motion Enhancer Pro does not apply to PC connection and Game Mode.

[2] Activation under the TV menu is required to enable Active Voice Amplifier Pro.

[3] Terms and Conditions apply. While stocks last and on a first come, first-served basis.

[4] Terms and Conditions apply. While stocks last and on a first come, first-served basis.

[5] Terms and conditions apply.

The future of entertainment is knocking! Did you catch the Samsung AI TVs unveiled at the recent Unbox & Discover 2024 event? From the stunning visuals of Neo QLED 8K and Neo QLED 4K TVs to the unparalleled picture quality of OLED TV, Samsung pushes the boundaries of what’s possible. Register your interest between 3 April – 16 April to be a part of this exciting rewards journey!

[1][2]

RM500 Touch ‘n Go eWallet Credit:

Register and pre-order a brand new 2024 Samsung TV series between 17 April – 2 May 2024 to entitle for a RM500 Touch ‘n Go eWallet credit![3]

Daily Mystery Gift Giveaway:

Love surprises? Just register your interest by clicking on the link provided below and answer survey questions during the promotion period, you are on your way of winning a mystery gift, is that simple! The more you participate, the higher your chances of winning! Samsung will be giving away daily mystery gift throughout the campaign, with a total value of up to RM19,000![4] Remember, it’s one gift per winner and lucky winners will be notified via email.

Don’t wait! This exciting offer is only valid from 3 April to 16 April 2024.  Pre-order your new Samsung TV between 17 April and 2 May 2024 to redeem your RM500 Touch ‘n Go eWallet credit.[5]

Be ready to upscale and ease your lifestyle with our 2024 Samsung AI TV, enjoy fantastic savings, and stand a chance to win amazing daily gift.

To register your interest here.

For more information on Samsung’s 2024 TVs, please visit here.

[1] RM500 Touch ‘n Go ewallet credit to be redeemed from Samsung redemption portal when you purchase selected newly launched Samsung TVs between 17 April – 2 May 2024. One (1) redemption per customer, limited to 58,000 units, first come first served.

[2] RM19,000 total worth of gifts daily over the Promotion Period. One (1) gift per winner only. Gift availability is subject to the respective Participating Stores.

[3] Terms and conditions apply. While stocks last.

[4] Terms and conditions apply. While stocks last.

[5] Terms and conditions apply. While stocks last.

Raise your hand to be one of the first to know all about the 2023 Neo QLED 8K, Neo QLED 4K and QLED TV– industry-leading innovation that has upheld its unparalleled leadership in the TV industry for an impressive 17 years.

Unveiled recently at the Unbox & Discover 2023, Samsung is committed to providing the most innovative products with consumer-centric designs in order to fulfill the promise of a truly connected experience and contribute to a more sustainable future.

Under the tagline “More Wow than Ever,” Samsung’s 2023 TV lineup is set to impress You with its premium picture quality that is a sure-fire way to future-proof a home entertainment set up.

Register from 18 April to 2 May 2023 to receive an exclusive instant rebate of RM500 e-voucher and FREE TV upgrade savings worth up to RM4,500 upon early order of selected 2023 TV models. If you want to know more or reserve your place in line for 2023 TV lineup, register now for news alert on Samsung’s website at https://www.samsung.com/my/firstlook/tvs-2023/pr/.

It’s taking up valuable shelf space. Its colours are dull, its sound is fading. It’s too much trouble to dispose of properly; even though it’s clearly on its last legs. It’s your old TV and it’s time to give your favourite window to endless worlds of wonder and excitement a new lease of life. Thanks to Samsung’s Trade-in-TV program[1], you can now upgrade old eligible TVs to the latest Samsung Smart TVs with great trade-in values AND enjoy free disposal of your existing TV.

e-Waste Not, Want Not

With trade in savings of up to[2] RM1,300[3], you’re bound to be spoilt for choice with a wide range of products available on offer – including 4K UHD and Neo QLED 4K TVs. And in the event that your old TV does not meet the trade-in criteria[4], you can still tune in to your favourite programme with complete peace of mind – knowing that it will be safely and responsibly disposed of by Samsung’s participating program partners.

Trade-in-TV today!

To participate in Samsung’s Trade-in-TV, simply take the following steps:

1. Add your desired Samsung TV to cart from the Samsung Online Store. Checkout with basic TV installation service.
2. Upon entering your shipping details within the service area (postcodes within Klang Valley[5]), select ‘Delivery with TV Trade-In & Installation’.
3. Installer will perform on-site assessment to confirm the final trade-in value of your old TV (trade-in pricing is fully underwritten by the Installer).
4. If you agree to the final trade-in value, the Installer will collect your old TV and install your new Samsung TV.
5. You will receive trade-in value of old TV from the Installer via bank transfer within 10 working days after the date of collection of old TV.

For more information on Smart TVs available on offer for the Trade-in-TV program, please visit: https://www.samsung.com/my/online-store/trade-in-tv/

[1] Only available to Customers purchasing installation service with their Samsung TVs.

[2] Terms and conditions apply. Please visit https://images.samsung.com/is/content/samsung/assets/my/online-store/Third-Party-Installers-TnC.pdf for more information.

[3] The Installer will pay the trade-in value of your old TV via bank transfer within 10 working days after the date of collection of old TV.

[4] Terms and conditions apply. Please visit https://images.samsung.com/is/content/samsung/assets/my/online-store/Third-Party-Installers-TnC.pdf for more information.

[5] For complete list of areas serviced, please visit: https://images.samsung.com/is/content/samsung/assets/my/online-store/Third-Party-Installers-TnC.pdf