Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution.

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favorites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs,[2] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit https://www.samsung.com/my/tvs/all-tvs/

[1] The Disney Collection is now available in selected countries across Asia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported.

[2] For models Q7F and above.

▲ Hedi Mertens’s Gruppo di quadrati sulla base di un quadrato (1966) shown on Neo QLED by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store[1]. Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries—marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums, and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland[2].

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety, and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee, and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

Art Cube: An Interactive Hands-on-Experience at Art Basel

▲ Jo Baer’s Untitled (1961-1962) shown on Neo QLED by Samsung.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube[3] at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED, and Neo QLED 8K redefine digital art experiences by displaying artwork—including selections from the Art Basel Collection—with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces[4]. This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes—creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

▲ Lynn Hershman Leeson’s Seduction (1985) shown on Neo QLED 8K by Samsung.

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from 3,500+ works of art spanning over 800 artists, including the ABB Collection.

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalized features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalized art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

[1] Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Event is open to the public from June 19-22, after VIP opening from June 16-18.

[3] Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.

[4] The information provided is based on the results collected during April 2025.

Samsung Electronics Co., Ltd. today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction[1] and Product Carbon Footprint[2] certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.”

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized sustainability standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification. Since then, Samsung has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit https://www.samsung.com/my/tvs/all-tvs/ .

[1] 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.

[2] 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Samsung Newsroom took a closer look at the technology behind Eclipsa Audio and how it delivers lifelike 3D spatial audio.

Developing 3D Spatial Audio Technology

In 2023, the Alliance for Open Media (AOM) — a global consortium that includes Samsung, Google, Netflix, Meta and other leading companies — officially adopted Immersive Audio Model and Formats (IAMF) as the industry standard for 3D audio. Developed by Samsung and Google, this innovative 3D audio format is currently available to content creators under the brand name Eclipsa Audio.

Eclipsa Audio establishes a shared protocol between different types of media content and the devices that play them. The format delivers a deeply immersive listening experience by optimizing and adapting audio positioning, intensity, spatial reflections and other sound elements to various output environments, such as cinemas, home theater systems, gaming consoles and mobile devices.

Depending on the output device, the technology can render sound from multiple directions — including from the front, back, left, right, above and below — to create a sense of spatial depth and presence within the scene being watched. In a concert video for instance, Eclipsa Audio presents the artist’s performance in crystal-clear detail while also capturing the energy of the audience, making the viewer feel as if they are physically there.

Designed for Optimal 3D Audio in Everyday Life

Among the growing range of technologies enhancing 3D sound — including surround sound, immersive audio and spatial audio — Eclipsa Audio was specifically designed to provide a 3D audio experience optimized for everyday listening.

Traditionally, 3D audio content is created with the assumption that it will be played in environments equipped with multiple surround speakers. However, most home entertainment setups primarily consist of a TV and a soundbar — making it challenging to accurately replicate the content creator’s intended spatial audio effects. Eclipsa Audio overcomes this limitation by automatically analyzing sound elements in each segment of a film — from whispered dialogue to the roar of fighter jets in the background — and delivering a dynamic 3D audio effect fine-tuned for the viewer’s home environment.

Building a 3D Audio Ecosystem With Open-Source Technology

Eclipsa Audio’s open-source framework sets it apart from other 3D audio technologies by allowing anyone to create 3D audio content without paying royalties. Following its debut at CES 2025, the technology has been met with enthusiasm from content creators and has gained momentum across media platforms and online communities.

In this way, Eclipsa Audio serves as an open vessel in which content creators can integrate 3D audio elements from all directions without restrictions. By democratizing spatial audio, Eclipsa Audio empowers content creators and ensures that consumers experience sound as intended — regardless of their audio setup.

Eclipsa Audio on Samsung TVs

Eclipsa Audio’s immersive 3D sound performs at its best when paired with exceptional hardware. To make that peak performance a reality, Samsung and Google have worked tirelessly to provide consumers with Eclipsa Audio-supported 3D audio content — soon to be available via the YouTube app on Samsung’s latest TVs. Eclipsa Audio is set to roll out across the company’s entire 2025 TV lineup from the Crystal UHD series to the premium flagship Neo QLED 8K models.[1]

Most Samsung TVs are equipped with stereo speakers at the bottom of the screen, and for QLED 4K models and above, additional speakers are positioned at the top. Flagship models, though, come with extra benefits. Besides surround speakers added to the rear of the sides, their top-positioned speakers are specially designed for height perception. Eclipsa Audio reflects sound off the ceiling with these special speakers, creating an effect that allows viewers to experience upward-directional audio — such as the sensation of an object flying overhead. Pairing the TV with a soundbar further enhances the experience, producing richer and more expansive 3D spatial audio.

Eclipsa Audio has established the foundation for a 3D audio content ecosystem by bringing industry leaders — from device manufacturers to content platforms — together under a unified standard. In an era where streaming services blur the line between content creation and consumption, Eclipsa Audio unlocks new possibilities for immersive sound that Samsung is determined to further expand.

For more information, please visit: https://www.samsung.com/my/

[1] Rollout schedule and service details may vary depending on the TV model.

Quantum Dots: The Next Generation of Display Innovation

Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.

When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Quantum Dot TVs Apart: Content, Film Quality and N-Cadmium Technology

The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot film requires a minimum of 3,000 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.

Quantum Dot Film

Samsung QLEDs eliminate the need for a phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,[1] a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.

However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed the no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.

10 Years of Quantum Dot Innovation and Leadership

Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled their first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in[2] to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors[3] — to an industry-leading 20.2%.

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

These cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED to Neo OLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.

For more information, please visit: https://www.samsung.com/my/tvs/all-tvs/

[1] An electronic circuit that adjusts and controls the light-emitting layers

[2] Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen

[3] Red, green and blue

Samsung Electronics announced the launch of its Generative Wallpaper feature for the 2024 Neo QLED and QLED models, powered by Tizen OS. This new feature leverages AI to create custom 4K images that enhance the TV’s display, offering users a unique way to personalize their viewing experience.

“Generative Wallpaper brings a new dimension of personalization to our customers’ screens, allowing them to customize their TVs in a way that truly reflects their style,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “As we continue to push the boundaries of AI technology, we look forward to transforming the home entertainment experience and evolving how users interact with their screens.”

Through Generative Wallpaper, Samsung will deliver high-quality visuals that seamlessly integrate with home décor and creating a welcoming and immersive atmosphere. The feature will be available through Samsung’s Ambient Mode, which transforms the TV into a canvas for curated visuals, including useful information like weather updates, news and time. To access the feature, users can simply navigate to the ‘Ambient Mode’ menu, select the button and choose from themes such as ‘Happy Holiday’ or ‘Party.’ Samsung’s advanced AI then provides stunning 4K visuals that harmonize with the user’s home environment.

Generative Wallpaper has debuted in South Korea, North America and Europe, with a global rollout planned for 2025.

For more information, please visit: https://www.samsung.com/my/tvs/

Samsung Malaysia Electronics proudly announces the official grand opening of its latest Samsung Consumer Electronics Experience Store in Miri, Sarawak. The new store, located at Ngie Ann Trading, Assar Commercial Centre, Jalan Cahaya, marks an important milestone in Samsung’s expansion across the state.

The store’s grand launch event took place on 28 September 2024, with the presence of the management teams from Samsung Malaysia and Ngie Ann Trading, alongside distinguished guests. This new retail space offers customers in Miri access to Samsung’s latest cutting-edge consumer electronics and innovative home appliances, including the Neo QLED Smart TVs, and BESPOKE appliances.

“We are pleased to officially open the Samsung Consumer Electronics Experience Store here in Miri, and we extend our gratitude to Ngie Ann Trading for their partnership and support. This store represents a significant milestone in Samsung’s ongoing commitment to bringing the latest in technology and innovation to Sarawak.” said Mr. Denny Kim, President of Samsung Malaysia Electronics.

The new store showcases Samsung’s AI products, designed to elevate daily experiences for consumers. From cutting-edge home appliances to smart devices, Samsung remains dedicated to security, sustainability, and innovation. “Our line-up of AI-powered products is created to seamlessly enhance your everyday life, offering both convenience and superior performance,” added Mr. Denny Kim.

Customers are invited to visit the Samsung Consumer Electronics Experience Store in Miri and explore Samsung’s premium range of products today. Don’t miss the chance to experience firsthand the future of home entertainment and smart living.

For more information, please visit: https://www.samsung.com/my/

This Merdeka, embrace the future and elevate your home with Samsung’s Gemilang AI for All 2024 campaign! From 1 August to 30 September 2024, unlock a world of intelligent technology and amazing deals on selected Samsung TVs, selected Sound Devices and selected Digital Appliances (DA) products[1].

AI for All this Merdeka

With AI-powered features in TVs and appliances, experience a more personalized and convenient home experience.

Upgrade your living room experience with Samsung’s latest AI-powered TVs. When you purchase any of the selected TV models (listed in Appendix 1), you’ll receive exclusive gifts[2]. These TVs and Soundbars boast intelligent features like:

• AI Upscaling: Witness your favourite content transformed into clarity with AI Upscaling, bringing your entertainment to life with enhanced detail and resolution
• AI Motion Enhancer: Enjoy smooth and fluid action scenes without blur
• Q-Symphony: Experience immersive surround sound as your Samsung TV and soundbar work harmoniously together, creating a symphony of audio for a truly cinematic experience

Transform your daily routine with Samsung’s innovative AI-powered home appliances. With purchases of selected models listed in Appendix 3 & 4, you’ll be eligible for exclusive gifts as listed in the same appendices[3]. These appliances offer features like:

• AI-powered Laundry: Smart washers and dryers that optimize settings based on fabric type and load size.
• Smart Cooling with AI: Smart refrigerators that provide cooking recipe recommendations and reduce energy usage with AI Energy Mode.
• Cleaning with AI: Robotic vacuum cleaners with AI navigation for a spotless home.

Get even more value with special Purchase-With-Purchase (PWP) offers on selected Samsung vacuum cleaners (details in the table provided)[4].

Products	PWP Item[5]	Retail Recommended  Price of PWP (RM)	Promo Price of PWP Item (RM)
Bespoke Jet Plus Premium (VS20B958F3B/ME)	Jet Dual Brush (VCA-TABA95)	399	299
Bespoke Jet Plus Pet (VS20B95823W/ME)	Slim LED Brush (VCA-SABC95)	499	399
	Spray Spinning Sweeper (VCA-WBA95/GL)	599	399
Jet 75E Multi (VS20B75AER4/ME)	Clean Station (VCA-SAE903/ME)	699	399
Jet 65 Pet (VS15A60AGR5/ME)	Clean Station (VCA-SAE903/ME)	699	399

Double the Savings with Tiered Promotions[6]:

Our latest promotion offers consumers savings and rewards when purchasing selected TVs or home appliances. With this tiered promotions, you can maximize your benefits in two exciting ways!

• Tier 1: Exclusive Gifts: Get exclusive gifts worth up to RM1,299[7] such as Galaxy Watch 7 and Galaxy Fit3 with your purchase of selected TVs or selected home appliances[8].
• Tier 2: AI Points & TNG e-wallet Credit: Earn AI Points with your purchase and redeem them for TNG e-wallet credit worth up to RM800[9]. For example, 5 AI Points can be redeemed for RM500, 6 AI Points for RM600, 7 AI Points for RM700, and 8 or more AI Points for RM800 (details in the table provided)[10].

Embrace the spirit of Merdeka with smarter living. Visit the Samsung Malaysia website today to explore the complete campaign details and discover the AI-powered products for your home: https://www.samsung.com/my/offer/gemilang-ai-2024

APPENDIX 1

APPENDIX 2

APPENDIX 3

[1] While stocks last. Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] While stocks last. Terms and conditions apply.

[4] While stocks last. Terms and conditions apply.

[5] While stocks last. Terms and conditions apply.

[6] While stocks last. Terms and conditions apply.

[7] While stocks last. Terms and conditions apply.

[8] Refer to the redemption process in terms and conditions for redemption.

[9] While stocks last. Terms and conditions apply.

[10] Refer to the redemption process in terms and conditions for redemption

[11] While stocks last. Terms and conditions apply.

Earlier this year, Samsung unveiled its full 2024 audio video line-up with a series of Unbox and Discover experiences across SEAO. This year’s lineup delivers premium audio and visual experiences supported by AI innovation, including the newest Neo QLED 8K featuring Samsung’s latest and most innovative TV processor yet in the NQ8 AI Gen3.

More recently, Samsung hosted members of the press from across the region at the 2024 Southeast Asia Tech Seminar in Bangkok, Thailand, delivering detailed information and exclusive hands-on experiences through in-depth dialogue sessions and demonstrations, outlining the latest devices as well as their on-device and Cloud AI features.

We had the opportunity to sit down with Yohan Zondak, Head of Visual Display for Samsung Southeast Asia & Oceania, on the latest TV industry trends and how Samsung’s 2024 display line-up is inspiring new ways of living in SEAO.

Q: How are the latest technology trends such as AI elevating everyday experiences like home entertainment?

A: For Samsung, AI isn’t new. We have been investing in AI for more than a decade. Through these investments, Samsung is uniquely positioned to lead the way in everyday AI, from the applications in our devices, to our AI-enabling chips powering our 2024 lineup of audio and video devices launched recently.

We are at a time where AI is delivering tangible benefits to the end user while also driving smarter and better experiences that will redefine how we live, work, and play. In fact, consumers in SEAO today are more discerning than ever before when it comes to making purchase decisions for TVs at home – with almost 7 in 10 SEAO users expecting their new TV to not just enable them to enjoy extensive high-quality content (72%), but also support all of the latest technology and features (71%), as well as provide the most cinematic and immersive experiences (69%) possible.

According to the Samsung 2023 TV Awareness Survey[1]

Every user is unique, and each uses technology in different ways, whether at home or outside. Samsung has built intelligent features into our visual display products from the hardware-up, providing a wide range of devices with improved quality, accessibility, and security.

From advanced technology in our MICRO LED displays to our Neo QLED 8K enabled by the new NQ8 AI Gen3 Processor, with AI, everyone can enjoy their favorite content in a more accessible and intuitive way. By doing so, Samsung hopes to set new benchmarks for new home entertainment experiences empowered by AI.

In addition, Samsung TVs are the go-to option for all who are ready to upscale their entertainment, delivering endless viewing content with Samsung TV Plus[2] so users can enjoy access to free television channels and an ever-growing video-on-demand library.

Q: Unlocking the power of AI right from your Samsung Smart TV; what practical benefits should users expect from this new technology?

A: Our new AI TVs are designed with one goal in mind, and that is to enhance the everyday viewing experience for our users. Take for example the NQ8 AI Gen3 processor; this is our fastest and most innovative processor ever yet, with an on-device AI engine (NPU) two times faster than our previous Gen2 model with eight times more neural networks.  Simply put, this capability means our TVs like the Neo QLED 8K can now improve user viewing experience with the display of sharper and clearer images, as well as through features such as AI Motion Enhancer Pro.

In addition, despite the advent of high-quality streaming, what does that mean for users who want to revisit old favorites that might come in lower resolution formats? Features like 8K AI Upscaling helps to upscale low-resolution content, further optimizing the user experience for large screen sizes. This means that you can still enjoy SD and HD content, upscaled to 8K quality, for maximum enjoyment.

Q: How are Samsung TVs elevating gaming experiences in 2024?

A: Ask any gamer out there, how much they like spending time adjusting settings for optimum performance. For TVs, it can be cumbersome to have to manually switch between different TV modes into the right one optimized for gaming. This is why we have features like AI Auto Game mode on our latest OLED TVs, which can automatically set the appropriate picture and sound settings depending on the game, using AI to intelligently identify the game genre.

For example, if you like playing football games, the TV automatically switches to Sports mode to help the grass color appear more natural. If you play first person shooter games a lot, AI Auto Game mode changes the TV mode to FPS mode, offering better visibility in-game with darker scenes. At the end of the day, users can spend more time gaming, and less on figuring out how to get things to work.

Q: How does a human-centered philosophy shape users’ experience of AI?

A: At Samsung, we believe that AI should go beyond the device to make a tangible and more personalized impact across all areas of your life.

One example is that our TVs automatically detect subtitles and convert them into spoken audio allowing more of us to enjoy the TV-watching experience. Samsung’s Audio Subtitles help make the TV experience more inclusive for those with low vision and vision impairment, who might rely on audio and dialogue to follow along but may meet challenges with foreign films and programs with subtitles that can be difficult to read.

In addition, we’ve also been hard at work with a wide variety of partners, including energy and materials suppliers – to ensure that sustainability principles are applied beyond just the design of the products that we bring to market. To that effect, SmartThings AI Energy Mode enables users towards sustainable daily living, by automatically reducing power consumption and having less impact on the environment without negatively impacting the viewing experience. You can continue enjoying the TV experience as intended, while unlocking both energy and cost-savings at the same time.

Of course, at the core of our SmartThings and TV experience is security and privacy. Users can rest assured that their devices and data are protected with Samsung Knox, a trusted security solution integrated into our TVs. Additionally, Samsung Knox has most recently achieved the Common Criteria certification for the 10^th year in a row, acknowledged by 31 countries worldwide for assessing the security integrity of IT products.  Knox Vault, a dedicated security chip which uses advanced encryption technology to monitor and secure data transfer between all connected devices – are one of the many innovative solutions we provide for better peace of mind.

For more information on Samsung TVs, please visit: https://www.samsung.com/my/tvs/

[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.

[2] Samsung TV Plus is currently available in Australia and New Zealand.

Get ready to experience the game like never before! Samsung Malaysia Electronics proudly announces the official launch of its 2024 AI TV lineup, featuring Neo QLED 8K, Neo QLED 4K, and OLED models.

Immerse yourself in the heart of the action this football season with stunning visuals and unparalleled immersion on a super-sized screen. Witness star athletes and game-winning plays come alive in vibrant, larger-than-life detail.

Unleash the Thrill of Live Sports with Samsung AI TV

Samsung AI TVs are your ultimate companions for the football season. Packed with cutting-edge technology, they elevate your viewing experience to new heights:

• AI Picture with AI Motion Enhancer Pro[1]: Witness every heart-stopping moment with crystal clarity. AI Motion Enhancer Pro seamlessly smooths fast-paced action, eliminating motion blur even for dynamic objects like flying footballs. Never miss a crucial detail, from the opening kick-off to the final whistle.
• AI Sound with Active Voice Amplifier Pro[2]: Hear the roar of the crowd and every comment from the announcer with exceptional clarity. AI Voice Amplifier Pro intelligently amplifies voices over background noise, ensuring you never miss a word.
• AI Optimization: Experience personalized viewing with AI Optimization. This intelligent technology automatically adjusts picture and sound settings based on the content you’re watching, ensuring an optimized experience for every game.

Exclusive Launch Promotion

Celebrate the football season with exclusive launch offers[3] on Samsung AI TVs! Get up to RM2,900 in Touch n’ Go ewallet credit, a chance to win a share of RM140,000 in prizes and other benefits set out below!. Enjoy incredible savings[4] and elevate your home entertainment experience from today until 30 June 2024.

2024 Samsung TVAV Photo Contest!

Samsung Malaysia is giving you the chance to win amazing prizes with their Upgrade your home entertainment with a brand new Samsung TV or sound device and get the opportunity to take home a Q-Series Soundbar, Bespoke Jet Plus Premium Extra Vacuum, Galaxy Tab S9 or even a brand new Galaxy S24 smartphone[5]!

Here’s how to join:

1. Purchase: Buy any 2024 Samsung TV or sound device between 17 April to 30 June 2024.
2. Redeem & Upload: Redeem your purchase and upload a creative photo of your new TV or sound device on the website: https://www.samsung.com/my/offer/redemption/
3. Submit: Submit your redemption by 17 July 2024. Only one submission per participant is allowed.
4. Win: Keep an eye on your email for the winner announcement!

Samsung Online Exclusive:

1. Trade-Up Rebate & Voucher

Customer will be further entitled to trade-in their old TV and enjoy instant trade-up rebate as listed in Appendix 2.

How to enjoy Instant Trade-up Rebate:

2. 2 Years Extended Warranty (QLED & OLED) 

For purchase of QLED and OLED Promotional Products during the Promotion Period at Samsung Online Store and Samsung Authorized Online Flagship Store, customer will be entitled to 2 years extended warranty for selected 2024 Neo QLED 8K, QLED and OLED models.

3. Free Basic Installation 

For added convenience, your purchase also includes a free basic TV installation service.

Enjoy a seamless transition to your new entertainment hub without any hassle. Plus, don’t forget to explore other exciting Samsung online benefits like trade-in voucher and Samsung Reward points to maximize your savings and rewards.

Visit your nearest authorized Samsung stores or the Samsung website today to explore!

To buy now, please visit: https://www.samsung.com/my/offer/2024-ai-tv/launch

If you wish to know more about our full range of Samsung TVs and Soundbars, please visit:

https://www.samsung.com/my/tvs/all-tvs/

https://www.samsung.com/my/audio-devices/

APPENDIX 1

APPENDIX 2

[1] Viewing experience may vary according to types of content and format. AI Motion Enhancer Pro does not apply to PC connection and Game Mode.

[2] Activation under the TV menu is required to enable Active Voice Amplifier Pro.

[3] Terms and Conditions apply. While stocks last and on a first come, first-served basis.

[4] Terms and Conditions apply. While stocks last and on a first come, first-served basis.

[5] Terms and conditions apply.