However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.

8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs

While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.

In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.

While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.

Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks

While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.

While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.

Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.

High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.

Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.

Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing

Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.

The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.

To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.

Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects blends into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.

Expanding Consumers’ TV Usage

In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.

Samsung Electronics Co., Ltd., the world’s leading TV manufacturer for 16 consecutive years, today announced a collaboration with Prime Video[1] that offers fans the opportunity to experience exclusive 8K content from the much-anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2^nd series premiere on Prime Video, Tolkien fans and newcomers alike also will have early access to exclusive content only with Samsung. Today in New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 – its flagship experience center. Starting this week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus, and Milan’s Piazza del Duomo.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound – a Samsung technology that follows the action on the screen.

Want to win your dream TV? Samsung Malaysia Electronics is also giving away your dream smart TV in its latest #ItsMYTV social media challenge which is running from 1 August 2022 to 1 Jan 2023!  In order to win your dream TV, you must submit your entries by sharing with us your best ‘MY TV moments’ in the most creative way during these period.

To find out more on how to participate, visit the contest page https://www.samsung.com/my/itsmytv2022 or stay tuned to Samsung Malaysia’s official Facebook and Instagram page for weekly updates.

​About The Lord of the Rings: The Rings of Power

​Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

[1] Upon subscription for users in Malaysia