The company also named Won-joon Choi as the newly created Chief Operating Officer (COO) of the MX Business.

• TM Roh named Acting Head of the Device eXperience Division, in addition to his current role as Head of Mobile eXperience Business; previously President and Head of Mobile eXperience Business and Head of the Corporate Design Center
• Won-joon Choi named COO of Mobile eXperience Business, in addition to his current roles as Head of R&D Office and Head of Global Operation Team of Mobile eXperience Business; previously President and Head of R&D Office and Head of Global Operation Team of Mobile eXperience Business
• Cheolgi Kim named Head of Digital Appliances Business; previously Executive Vice President and Head of Strategic Marketing Office of Mobile eXperience Business

Samsung Electronics Co., Ltd. today announced the appointment of Mr. CU Kim as President and CEO of Southeast Asia & Oceania. Mr. Kim brings over two decades of leadership experience in Samsung Electronics businesses across multiple geographies, including the Middle East and Latin America. He will be responsible for defining and steering the next phase of growth for Samsung Electronics in one of the most exciting economic regions globally.

Samsung Electronics is committed to long-term growth in the Southeast Asia and Oceania (SEAO) region marked by rapid economic development. Underpinning this exciting growth are the digital ambitions of a young and rising generation, and a growing digital economy anchored by e-commerce. At the same time, the cities and industries in SEAO are undergoing continued digital transformation, driven by AI as a catalyst.

Mr. Kim is excited to be in the driving seat in optimizing the significant growth potential of the SEAO region, and to bring the Samsung Electronics business and industry leadership to new heights. He said, “I am delighted to join Samsung in Southeast Asia and Oceania, a region brimming with energy and potential. Expanding on our innovative technology and seamless ecosystem, I believe we can further strengthen Samsung’s leadership in AI, as we bring personalized services and impactful experiences to our customers. This is especially important for young consumers, who are deeply passionate about technology and have unique expectations on how AI is shaping their lives.”

Mr. Kim joined Samsung in late 2000, starting his career in the Middle East, and spending about a decade in Latin America. He most recently held the responsibility of President for Samsung Electronics in Brazil from 2022 to 2024, with a proven record of driving innovation and growth, while also deeply enthusiastic about how customer experience can be improved by innovative technology. Prior to that, Mr. Kim also held roles in Samsung Panama (2018-2020), Samsung Mexico (2016-2018), Samsung Brazil (2013-2016) and Samsung Tehran (2005 – 2010).

Jong-Hee (JH) Han was promoted to Vice Chairman and CEO, and will lead the newly merged SET Division as he continues to head the Visual Display Business. President Kyehyun Kyung was also named CEO and will lead the DS Division.

• JH Han is a leading expert in TV research and development and has played a major role in the Company achieving the top position in global TV sales for the 15th consecutive year. He is expected to strengthen the synergies among the different businesses in the SET Division and help drive new businesses and technologies.
• Kyehyun Kyung, who has been the CEO of Samsung Electro-Mechanics, is an expert in semiconductor design, having previously been the head of Samsung Electronics’ Flash Product & Technology Team as well as part of the DRAM Design Team. He is expected to help maintain the Company’s semiconductor leadership and lead innovation in the components business.

Other promotions and changes in today’s announcement include:

• Yongin Park, named President and Head of System LSI Business; previously Executive Vice President and Head of System LSI Sales & Marketing
• Hark Kyu Park, named President and Chief Financial Officer; previously President and Head of the Corporate Management Office, DS Division
• Kinam Kim, named Chairman of Samsung Advanced Institute of Technology; previously Vice Chairman and head of the DS Division
• KS Choi, named President and Head of North America Office for SET Division; previously Executive Vice President and Head of North America Office
• Inyup Kang, named President and Head of North America Office for DS Division; previously President and Head of System LSI Business