Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.

With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report[1] highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact[2]. Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI[3] and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[4] provide proactive and relevant context-aware suggestions, while Now Brief[5] surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customized hardware, such as the Snapdragon® 8 Elite Gen 5, which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents[6] to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection.

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratization of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organizations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalization, transparency, and user choice guiding every step.

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customize through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display[7] on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox ensures that personal data remains protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades[8], along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment.

By balancing specialized hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

[1] Google, Temasek and Bain, e-Conomy SEA 2025

[2] AI in Action: Key Findings from New Zealand’s Third AI Productivity Report – AI Forum

[3] Australian Department of Industry, Science and Resources – National Artificial Intelligence Centre (NAIC): AI adoption in Australian businesses 2024 Q4.

[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. 

[6] Availability may vary by region/country and language.

[7] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information

[8] Availability and timing of Android OS upgrades and security updates may vary by device model and market

Galaxy AI[1] on the Galaxy S26 series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input.

What are the key Galaxy AI features on Galaxy S26 series?

On the Galaxy S26 series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organize, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organize visual content, Galaxy AI helps you stay in the flow.

Now Nudge[2] adapts to what’s on your screen and what’s already on your device to proactively suggest helpful actions at just the right time. Texting a friend about plans for a night out? When a date comes up in the chat, Galaxy S26 recognizes it, shows what’s already on your calendar for that day, and offers to add the event, all without switching apps.

And when someone asks for photos from your trip to New York,[3] Now Nudge can automatically suggest relevant images from the Gallery, so you can share in seconds instead of searching through albums. It can even pull up saved info across your device, like a list of cool bars you jotted down in Samsung Notes — no need to dig through the relevant apps, Galaxy S26 takes care of the extra steps for you.

For step-by-step instructions on how to experience these Galaxy AI features, watch here.

Galaxy S26 can take care of multi-step tasks behind the scenes, making everyday moments feel easier. Through natural interactions, Google Gemini can search and complete complex actions seamlessly across apps. If you’re running late to meet friends, simply long-press the side button and ask Gemini[4] to order a taxi to your destination — it will open the app and prepare the ride for you to approve. It offers an early look at what agentic AI can do, completing routine tasks in the background so you can offload the busywork.

Galaxy cameras have always made it easy to capture fantastic photos. With Galaxy S26, the upgraded Photo Assist and Creative Studio[5] make editing and customizing content just as seamless.

Photo Assist now supports natural language editing, allowing you to make edits by simply saying what you want to change, without technical terms, specialized tools, or editing expertise. Maybe you’re framing the perfect dinner shot, but your friend takes a bite before the photo happens. Ask to restore the missing bite, and Photo Assist fills it back in. Or if a landscape photo looks great but you want a moodier feel, ask to shift the scene from day to night. You can review changes as you go and jump back to any earlier stage whenever you want, making the process even easier.

Accessible from the Edge Panel, Creative Studio brings your ideas to life in one simple space, turning a sketch, photo, or prompt into polished visuals — like funny stickers for a group chat, or a wallpaper that reflects your style. Once you generate a result, you can keep editing or share it right away without switching tools, so your creative rhythm stays uninterrupted.

Create custom stickers in an instant with Creative Studio.

Galaxy AI also helps you stay organized and handle everyday documents with less hassle. Got paperwork that can’t wait? Document Scan is built right into the Camera app. Imagine you’re at a doctor’s office and a form needs to be filled out by a family member — you can scan it and send them a clean digital copy instantly. Galaxy S26 recognizes the document, removes distortions and distractions such as creases or even a finger in the corner. If there are multiple pages, they can be combined automatically into a single PDF, just like that.

Quickly scan multiple pages and save them as a single PDF with Document Scan.

Galaxy AI on the Galaxy S26 series is built to handle the little steps that chip away at your time throughout the day. By reducing the effort behind everyday tasks, it makes each interaction feel more intuitive. The result is a phone that adapts to you and works with you — so you can spend less time managing the process and more time enjoying the moment.

Check out Try Galaxy to test out some of the latest features on the device you’re holding right now. Learn more about Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Grab the all-new Samsung Galaxy S26 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available[6] for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[7] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

[1] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.)

[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[3] For location information, location permission should be allowed.

[4] Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices and languages. Only available to users 18 years and older.

[5] Requires an internet connection / Samsung account login. Edited images may be resized and will have visible AI watermark. The accuracy and reliability of the generated output is not guaranteed.

[6] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[7] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[8] While stocks last. Terms and conditions apply.

Malaysia is standing at a defining moment in its digital journey. Across industries, classrooms, and homes, artificial intelligence is no longer seen as a distant innovation. Instead, it is becoming an everyday tool that helps Malaysians work smarter, communicate more effectively, and express their creativity in new ways.

This shift reflects something deeper than the adoption of new technology. It signals a shift to embrace intelligent systems that anticipate needs, understand context, and support people in navigating an increasingly fast-moving world.

The response to the recently launched Samsung Galaxy S26 Series reflects this momentum. With strong global demand and more than 1.3 million pre-orders for the Galaxy S26 Series, it is clear that consumers are increasingly looking for devices that go beyond performance, they want technology that works intelligently alongside them.

At Samsung, we believe we are entering the Agentic AI era, where AI evolves beyond simply responding to prompts and begins to actively assist users in meaningful ways. With the Galaxy S26 Series, Galaxy AI is designed to reduce friction in everyday experiences, allowing people to focus on what matters most.

Innovations such as Now Nudge, alongside experiences like Now Brief and Now Bar, move Galaxy AI closer to becoming a true AI companion. Rather than functioning as a collection of tools, Galaxy AI is evolving into an intelligent system that understands context, learns routines, and surfaces relevant information at the right moment. The goal is simple: to make technology feel more intuitive, helpful, and seamlessly integrated into daily life.

For Malaysians, this evolution is especially meaningful. As a digital nation that thrives on connectivity, collaboration, and entrepreneurship, AI has the potential to empower individuals and communities alike. From students exploring new ways to learn, to creators expressing ideas more freely, to professionals navigating increasingly digital workplaces, AI can unlock new opportunities for growth.

What we are witnessing today is not just technological progress, it is the emergence of a new digital culture where intelligence is embedded into the devices, we use every day.

As AI becomes more predictive and autonomous, the responsibility to develop it thoughtfully becomes even more important. At Samsung, we believe AI must always remain human-centric, secure, and ethical. Technology should empower people, while respecting their privacy, choices, and control.

Malaysia’s openness to innovation has always been one of its greatest strengths. As we move further into the AI era, Samsung will emulate this spirit to shape how technology is adopted, adapted, and ultimately used to improve lives.