Samsung Electronics announced that its 2026 OLED TV lineup and next-generation Odyssey gaming monitors are NVIDIA G-SYNC Compatible, delivering smoother gameplay to meet the needs of gamers and display enthusiasts alike.

NVIDIA G-SYNC technology enables the display’s refresh rate to synchronize with the NVIDIA GeForce GPU’s frame rate, reducing screen tearing and stuttering for a more seamless visual experience. Models that are G-SYNC Compatible include the OLED S95H, S90H, and S85H, as well as the new Odyssey G6 (G60H, G61SH) gaming monitors.

“Our goal is simple: deliver a consistently great gaming experience, no matter what you play or where you play it,” said Kevin Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With new innovations across OLED TVs and gaming monitors, we’re bringing more power, precision, and immersion to every kind of player.”

Pushing the Limits of Speed With Odyssey G6

The 27-inch Odyssey G6 (G60H model) sets a new benchmark for competitive gaming as the first monitor to achieve a 1,040Hz refresh rate, powered by Dual Mode.^[1] This feature enables players to toggle between ultra-high frame rates in HD resolution and native QHD performance at up to 600Hz—delivering the clarity, speed, and responsiveness needed for fast-paced, precision-driven gameplay.

For players who prioritize cinematic visuals along with performance, the 27-inch Odyssey G6 (G61SH model) features a stunning QD-OLED panel with QHD resolution and a 240Hz refresh rate, delivering rich contrast, vibrant color, and smooth, responsive performance. With a 0.03ms GTG^[2] response time and HDR10+ GAMING, the monitor is ideal for gamers who want immersive visuals without sacrificing speed.

Both monitors are NVIDIA G-SYNC Compatible, ensuring smoother, tear-free gameplay with reduced stuttering—whether players prioritize extreme frame rates, high resolution, or both.

Next-Gen OLED Gaming Meets Cinematic Picture Quality

Samsung’s 2026 OLED TVs are built for high-performance gaming. The S95H and S90H support refresh rates up to 165Hz, while the S85H supports up to 120Hz—delivering smooth motion and low latency for fast-paced gameplay. In addition to being G-SYNC Compatible, the new lineup^[3] also support AMD FreeSync Premium Pro, ensuring stable, tear-free HDR gaming performance across PC and console platforms.

This year’s OLED lineup also introduces HDR10+ ADVANCED, the next-generation HDR format that enhances brightness, contrast, motion, and color accuracy across all types of content. To support optimal viewing conditions, Samsung’s proprietary Glare Free technology is applied to the S95H and S90H models—reducing reflections without compromising OLED picture quality.

For more information, visit: https://www.samsung.com/my/

^[1] The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz.

^[2] Gray to Gray.

^[3] Select sizes of S90H and S85H feature AMD FreeSync Premium.

The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience. Samsung’s 2025 OLEDs embody this with Glare-Free[1] and AI gamma-adjusting technologies, innovations that minimize distractions to deliver an optimal viewing experience. To uncover the details behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.

▲ Mirae Shin with the new 2025 Samsung S95F OLED TV

Enhanced Glare-Free Technology: Bright or Dark, Always Clear

OLED is renowned for delivering perfect blacks, vivid colors and ultra-fast response times — strengths made possible by its self-emissive design, which allows each pixel to generate color or block light without the need for a backlight.

Yet the high-gloss finishes often used to maximize these strengths are inevitably vulnerable to reflections from external light sources. While a theater-like setting that blocks all ambient light would be ideal, the viewing environments of TV users are rarely perfect. Sunlight streaming through windows during the day or the glow of living room lights in the evening can reflect off the screen, making it difficult to truly appreciate what’s on-screen.

This is where Glare-Free technology makes the difference. By effectively reducing reflections and glare, it allows viewers to experience OLED to the fullest in any environment.

Select 2025 Samsung OLEDs deliver an impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. Compared to previous models, it reduces reflections by more than 25%[2]. This performance has also been verified by UL Solutions, a global certification organization.[3]

“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin explained. In practice, this means viewers don’t have to worry about washed-out colors caused by sunlight when watching movies or diminished details in dark game scenes under ambient lighting.

▲ Comparison: OLEDs with/without Glare-Free technology in a bright viewing environment. Select 2025 Samsung OLEDs minimize viewing interference from external light sources by leveraging a special low-reflection layer.

Bringing Hidden Details to Light With AI Gamma Technology

Samsung hasn’t overlooked software innovations, either. While Glare-Free technology provides a physical solution to reduce interference from external light sources, AI gamma adjustment adds another layer of refinement. 2025 Samsung OLEDs optimize content by using AI to adjust gamma values, which refer to numerical measurements that define the correlation between the brightness of an input signal and the luminance displayed on-screen.

Human vision is highly sensitive to subtle contrast differences in dark areas, but responds less acutely in bright areas. Gamma adjustment compensates for this, making contrast appear more natural to the eye. When effectively implemented, it allows viewers to perceive fine details even in shadowed scenes, all while delivering more vivid and lifelike visuals.

▲ 2025 Samsung OLED TVs offer an AI-based gamma adjustment feature to optimize each scene by content and ambient light.

“Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions,” Shin explained, outlining the fundamental principles behind the technology.

“For example, when watching dark content in a bright living room, the gamma value is adjusted so that shadowed areas on screen are brightened just enough to preserve detail, preventing them from being obscured by ambient light,” she said. “Conversely, when watching bright content in a dark room, the gamma value is adjusted to minimize glare in bright on-screen areas and enhance contrast.”

“When the environment suddenly shifts from dark to bright — like when the lights come on in a movie theater — shadowed areas on screen can temporarily disappear from view. Again, adjusting the gamma value in such cases makes those dark areas visible again. The key is to keep the viewing experience consistent by providing adaptive gamma values,” she added.

Brightness, Contrast and High Refresh Rates for the Ultimate Viewing Experience

Besides Glare-Free technology and AI gamma adjustment technology, the 2025 OLEDs also incorporate a range of signature Samsung innovations that maximize the strengths of OLED panels. For example, upgraded panels are brighter by about 30%[4] compared to previous models. “The brighter the TV display, the more accurately it can convey a filmmaker or content creator’s original intent,” said Shin.

Contrast ratio — the core strength of OLED — has also been enhanced. “OLED panels are made of self-emissive elements, allowing each RGB[5] pixel to be switched on or off individually,” Shin explained. “This means that when black content is displayed, each pixel can be entirely dimmed to produce perfect blacks.” The contrast between deep blacks and increased brightness heightens immersion not only in movies and dramas, but also in games with numerous dark scenes.

▲ Shin proudly notes that the new S95F OLED TV delivers unmatched immersion with enhanced brightness, perfect blacks and high refresh rates.

“Samsung’s 2025 OLED TVs are an attractive choice not only for content viewers but also for gamers,” Shin continued. “Glare-Free technology allows dark scenes in games to be enjoyed in crisp detail, even in bright environments. On top of that, the TV is the industry’s first to support a 165Hz refresh rate, delivering smooth, lifelike gameplay without any breaks in the action,” she added. “OLED’s strengths lie in pixel-level dimming and ultra-fast response times. By combining those with a 165Hz refresh rate, we’ve unlocked the full potential of OLED panels.”

Equipped with cutting-edge technologies, the 2025 Samsung OLEDs deliver the ultimate immersive viewing experience. With these new models, Samsung has once again proven its unrivaled leadership in OLED technology — not only advancing the state of the art, but pushing the very boundaries of what a TV can be.

[1] Applicable only to models featuring Glare-Free technology

[2] Based on internal studies

[3] UL’s verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

[4] Based on internal studies

[5] Red, green, blue

Samsung Electronics Co., Ltd. announced that its 2025 OLED TV (S95F model) has been officially certified as a Real Black display by the Verband der Elektrotechnik (VDE), a leading electrical engineering certification institute in Germany.[1] By meeting the required standards to be genuinely considered Real Black, Samsung has proven that its OLED technology delivers a true black viewing experience.

The certification validates the OLED display’s crisp, reflection-free images with near-perfect blacks measured below 0.005 nits in dark environments, as well as black accuracy in sunlit rooms and even under direct sunlight. The result is crystal-clear visuals with rich, deep blacks in their truest form.

“Earning VDE’s Real Black certification is proof of our commitment to taking OLED technology to new heights,” said Hoon Seol, Vice President and Head of CE Division at Samsung Electronics Germany. “We look forward to bringing more customers the opportunity to experience world-class picture quality with the deepest blacks and color clarity.”

“VDE’s ‘Real Black’ certification is awarded only to displays that excel in our most demanding evaluations,” said Ansgar Hinz, the Chairman and CEO of VDE. “Samsung’s OLED stood out for its ability to maintain rich, accurate blacks across a wide range of lighting environments — from home theaters to brightly lit living rooms. This achievement reflects both technological excellence and a commitment to delivering consistent picture quality in real-world conditions.”

Meeting the Highest Standard for Real Black Validation

The flagship OLED TV series comes equipped with Samsung’s advanced Glare-Free 2.0. VDE’s certification affirms the exceptional performance of this proprietary technology, which preserves the depth and details of the OLED display’s black levels by minimizing reflections.

To earn this certification, Samsung’s OLED S95F series was evaluated on how “truly black” the display appears under various viewing conditions, with performance assessed through three rigorous tests:

• Ambient light impact in bright rooms: The display was evaluated for the level of distraction caused by light reflections for viewers while watching TV.[2]
• Black levels in dark settings: In a dark room test, the display’s black level performance was measured to ensure it met the standard of 0.005 nits or less.[3]
• Surface gloss level: Screen surface reflections were measured to determine the amount of glare of Samsung’s Glare-Free Technology.[4]

Exceptional Color for Gaming and Entertainment 

The Real Black-certified OLED series delivers exceptional color clarity and contrast that brings every detail to life, whether in fast-paced games or cinematic scenes. The advanced OLED Glare-Free technology enhances this experience by preserving rich colors and deep blacks in any lighting conditions so that viewers can enjoy stunning, true-to-life visuals no matter the content.

Samsung has led the global TV market for 19 consecutive years,[5] a position built on its leadership in premium displays and leading-edge innovations in viewing experiences. In addition to the VDE Real Black certification, Samsung’s 2025 OLED TV lineup is the first in the industry to be certified with AMD FreeSync Premium Pro and has recently been validated as NVIDIA G-SYNC compatible, ensuring seamless performance and smooth gameplay.

To learn more about Samsung OLED TVs, visit https://www.samsung.com/my/

[1] All sizes of the 4K OLED TV S95F series (55’’, 65’’, 77’’ and 83’’) have received certification.

[2] Greyscale discrimination AVG ΔE2000 ≤ 5 in a bright room with 500 Lx.

[3] Black level ≤ 0.005 nits in a dark room (based on ITU-R BT.2100-3 under VDE’s dark room conditions).

[4] Samsung OLED: ≤ 15 Gloss Unit(GU)(ex. Mirror: 100 GU)

[5] Omdia, Feb-2025 (Results are not an endorsement of Samsung).

Samsung Electronics today announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide.

With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.[1] Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes.

“With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV—on and off the battlefield.”

The new lineup also supports AMD FreeSync Premium Pro, ensuring broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features include Auto Low Latency Mode (ALLM) to minimize input lag and deliver instant response.

To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyzes game genres and scene content in real time to automatically optimize picture and sound settings—eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game.

While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, Glare Free screen technology, and SmartThings integration ensure immersive visuals and effortless control in any environment.

The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup.

For more information on Samsung OLED TVs, please visit : https://www.samsung.com/my/tvs/oled-tv/highlights/

[1] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

▲ Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2025. Results are not an endorsement of Samsung)

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment with AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.

For more information, please visit: https://www.samsung.com/my/

Motion Clarity with Motion Xcelerator 144Hz

Precision matters in gaming. The Samsung OLED S95D, equipped with Motion Xcelerator 144Hz[1], offers ultra-smooth visuals and unmatched motion clarity, so every frame is crisp and each movement fluid.

Traditional TVs often struggle with motion blur and judder, which can affect gameplay, especially in high-speed or action-packed games. Samsung’s Motion Xcelerator 144Hz technology significantly reduces these issues, allowing you to react faster, aim with greater accuracy, and experience gameplay as developers intended. Whether you’re dodging an enemy attack or making a split-second turn, the Samsung OLED S95D makes you not miss a beat.

Optimised Gaming Settings with AI Auto Game Mode

Different games require different display settings, and manually adjusting them can be a hassle. The Samsung OLED S95D eliminates this challenge with its AI Auto Game Mode[2], which intelligently optimises the TV’s settings based on the game genre.

This feature, powered by Samsung’s NQ4 AI Gen2 Processor[3], detects what type of game you’re playing; whether it’s an RPG, FPS, or sports game and automatically fine-tunes the visuals and performance for peak gaming efficiency. Expect deeper contrasts for cinematic storytelling, enhanced brightness for competitive play, and seamless frame rates for a lag-free experience.

Why Gamers Will Love the Samsung OLED S95D

Beyond speed and AI-powered enhancements, the Samsung OLED S95D offers deeper blacks, vibrant colours, and a glare-free display for uninterrupted gaming, regardless of lighting conditions.

Additionally, EyeComfort Mode helps reduce eye strain by automatically adjusting the display’s brightness based on the time of day, ensuring a more comfortable viewing experience during marathon gaming sessions. Whether it’s day or night, the S95D optimizes visuals for peak performance and comfort, transforming your setup into a professional-grade battleground.

Limited-Time Valentine’s Day Promotion!

From today until 16 February 2025, elevate your gaming and entertainment experience with Samsung’s Ideal Match, True Love promotion[4]. Pair your Samsung OLED TV with selected soundbar and enjoy double the benefits[5], including:

• Savings up to RM5,000 on OLED TVs
• Savings up to RM800 on selected soundbars
• Trade Up rebate worth up to RM1,600
• 2x Samsung Rewards Points
• Free Basic Installation worth RM180

For more information, please visit: https://www.samsung.com/my/offer/2025-oled-festival/

[1] 4K 144 Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

[2] Availability may vary according to game content and format.

[3] Viewing experience may vary according to types of content and format.

[4] While stocks last. Terms and conditions apply.

[5] Promotion is on first come first served basis and while stocks last. Terms & conditions apply.

Do you know that Malaysians still love watching TV? According to Meltwater’s Digital Report 2024, Malaysians spend an average of 2 hours and 58 minutes per day watching TV[1] and streaming. Whether it’s an afternoon with a romantic K-drama or a late-night horror movie, TV remains a cherished pastime that enhances everyday life. Moreover, with content consumption becoming an increasingly personalised experience thanks to streaming being available in the palms of our hands, watching TV is also an activity that brings families closer.

Hence, to elevate your viewing experience, either dealing with afternoon sunlight streaming into the room or sharp lighting in a dark living space, the choice between a glossy TV and a glare-free TV becomes essential. This is where Samsung steps in to offer valuable insights.

Glossy screens are undeniably striking. They boast vivid colours and deep contrasts that make images pop. However, there’s a significant drawback: their shiny surface acts like a mirror, reflecting every light source in the room – it’s a lamp, a window, or even your own silhouette.

To tackle this issue, Samsung introduced Anti-Glare Technology to its OLED TV lineup, particularly the Samsung OLED S95D. Designed with practicality in mind, this technology uses an embossed surface with a special coating that diffuses light in multiple directions, so you can focus on what’s on screen rather than what’s around you. Imagine watching your favourite show without distractions, no matter the time of day or the room’s lighting conditions.

The environment plays a significant role in how a TV performs. Glossy screens excel in controlled lighting, such as a dimly lit home theatre, where their vibrant visuals truly impress. However, introduce natural light or a brightly lit room, and their magic quickly fades. Reflections overpower the picture, leaving you frustrated.

This is where the Samsung OLED S95D, powered by the NQ4 AI Gen2 Processor[2], stands out. It enhances every subtle detail with brightness-boosting technology and OLED HDR Pro[3], delivering vibrant visuals in any setting. Certified by Underwriters Laboratories Inc. (UL), this technology reduces light reflection on the screen, providing a more immersive viewing experience with fewer distractions. Whether you’re hosting a family movie night in the living room or catching up on the news in a sunlit kitchen, this TV show consistent, stunning picture quality. No more squinting or adjusting your seating position to avoid glare.

Comfort for Your Eyes

Have you ever noticed your eyes feeling tired after a long binge-watching session? The culprit might be the glare from a glossy screen. Constantly battling reflections puts strain on your eyes, making prolonged viewing uncomfortable.

Glare-free TVs provide the ideal solution. By reducing reflections, they offer a gentler viewing experience, allowing you to enjoy hours of content without discomfort and your eyes will thank you.

A Long-Term Investment

The initial appeal of glossy TVs may diminish over time, particularly as glare becomes a persistent annoyance. A global leader in the TV market for 18 consecutive years, Samsung set the seal on its OLED glare-free TVs deliver consistent performance, making them a reliable and valuable investment for the long term.

For more information on OLED TVs, please visit: https://www.samsung.com/my/tvs/oled-tv/s95d-65-inch-oled-4k-tizen-os-smart-tv-qa65s95dakxxm/

[1] Digital Report 2024, Meltwater, https://www.meltwater.com/en/blog/social-media-statistics-malaysia

[2] Viewing experience may vary according to types of content and format.

[3] The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

One Invisible Connection Cable[1]

The 5-meter cable is designed to blend seamlessly into your space, functioning as a single solution for both power and data. Unlike traditional setups that leave a clutter of cords behind your TV, the One Invisible Connection Cable allows you to hide all your device connections, creating a clean and sophisticated look that complements your decor.

Here’s why the One Invisible Connection Cable is what you need:

• Clutter-Free Living: Forget the frustration of tangled wires. With this cable, your devices stay connected discreetly, leaving your living space tidy and stress-free.
• Blends into the Background: Designed to be nearly invisible, the cable harmonizes with your surroundings, ensuring that your TV takes center stage—without the distraction of visible wires.
• Enhanced Flexibility: While a 5-meter cable is included with your purchase, consumers also have the option to upgrade to a 15-meter length where the cable allows you to position your devices exactly where it works best for you, ensuring a seamless and clutter-free setup.

Whether you’re upgrading your home entertainment with the stunning Neo QLED 8K, OLED or elevating your living space with The Frame TV’s artful design, the One Invisible Connection Cable ensures that your setup is as sleek and elegant as the TV itself.

Transform your space today and embrace the future of home entertainment with Samsung’s Neo QLED 8K, OLED and The Frame TVs – where cutting-edge technology meets impeccable design.

For more information on Samsung Neo QLED 8K TV, visit: https://www.samsung.com/my/tvs/neo-qled-tv/?qled-8k

For more information on Samsung OLED TV, visit: https://www.samsung.com/my/tvs/oled-tv/s95d-65-inch-oled-4k-tizen-os-smart-tv-qa65s95dakxxm/

For more information on Samsung The Frame TV, visit: https://www.samsung.com/my/lifestyle-tvs/the-frame/ls03d-65-inch-black-qa65ls03dakxxm/

[1] Refers to the single optical cable connected to the One Connect Box and excludes external device cables. Compatibility may vary by model.

[2] Only applicable for QA85QN900DKXXM, QA75QN900DKXXM, QA85QN800DKXXM, QA75QN800DKXXM models.

[3] Only applicable for QA77S95DAKXXM, QA65S95DAKXXM models.

Evaluated across nine key attributes, including purchase, quality, buying experience, and innovation, Samsung emerged as the top electronics brand in Southeast Asia for 2024 chosen by consumers. Their recommendations highlight Samsung’s diverse range of products—from televisions and soundbars to laundry and vacuum cleaners.

Top-performance AI-powered Smart TV

One of Samsung’s standout product is the Neo QLED 4K QN85D, favoured for its superior features and viewing quality. The AI-powered TV employs Quantum Matrix Technology, powered by massive grid of Quantum Mini LEDs that captures intricate details with precise ultra-fine light control.

The OLED S95D, featuring the NQ4 AI Gen2 Processor[1]—the same powerhouse behind the Neo QLED 4K—boasts an exceptional viewing experience with features like OLED Glare Free for deep blacks without distractions and OLED HDR Pro[2] for enhanced brightness and richer contrast in every pixel.

Complementing the outstanding viewing experience is the standout HW-Q990D soundbar. Equipped with Wireless Dolby Atmos[3], it delivers a fully immersive audio feast to both viewers and listeners. Its Active Voice Amplifier (AVA) adjusts volumes and dialogues to suit noisy environments, ensuring crystal-clear audio clarity.

Innovative Smart Companion for Living

The Bespoke AI SBS Refrigerator with SpaceMax Technology increases capacity with thinner[4] walls without compromising insultation, thereby offering more storage space. Its All-Around Cooling technology ensures uniform cooling in every compartment[5], keeping food fresher for longer. Users can monitor and manage their smart refrigerators anytime and anywhere using SmartThings on smartphones.

First introduced at IFA 2023 in Berlin, the Bespoke AI Laundry Combo is a pioneering home appliance. The all-in-one combo surpasses the capabilities of standalone washers and dryers, simplifying household chores for working professionals. Featuring a 7” display, with an enjoyable laundry experience utilizing Ecobubble^TM[6] and Heat pump Drying technology for users to manage laundry while eliminating the need to transfer loads between washing and drying.

Lastly, the Bespoke Jet Bot Combo^TM Steam redefines vacuum cleaning within households. Combining strong suction with a high-temperature self-cleaning system to thoroughly clean mops after use and obstacle detection in advance with dToF sensor[7]. The sensor quickly detects objects on its route so that the vacuum does not run over the obstacles and can clean more areas without getting stuck.

This recognition highlights Samsung’s influence and innovation across the Southeast Asia region, setting a high standard for the industry. As the company continues to push boundaries of technology and design, Samsung remains committed to providing consumers with a lineup of high-quality, advanced products and appliances that redefines living experiences.

[1] Viewing experience may vary according to types of content and format. 4K AI upscaling may not apply to PC connection and Game Mode.

[2] The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[3] Wireless Dolby Atmos requires Wi-Fi, and works with 2022 ~ 2024 Samsung TVs.

[4] Compared to Samsung conventional models without SpaceMax technology.

[5] Based on internal testing.

[6] AI Ecobubble’s detection and sensing capabilities are available for AI Wash&Dry and Bedding cycles only, and are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[7] This function may be affected by an object’s size and shape, or the environmental conditions. Based on internal testing compared to the Jet Bot VR8000 model with a conventional LiDAR Sensor. Scans 360° over a distance ranging from 5cm up to 8m.

Save Energy, Save Costs

▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024.

Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024.

▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology.

A Magical Glasses-Free 3D Gaming Experience 

The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market.

While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality.

With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favourite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.”

▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product.

The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year.

▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station.

“Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.”

“I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.”

Something for Everyone  — Game Previews on the Latest Screens

▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024

Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favourite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.

▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024.

The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance.

▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9.

Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendour to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously.

Gaming on Samsung AI TVs

▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs.

For gamers who enjoy playing via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the 75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches.

In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colours and Game Motion Plus feature created optimal gaming visuals, whereas the 144Hz refresh rate ensured smooth and responsive gameplay.

▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments.

Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level.

▲ Crowds of gamers gather at Gamescom 2024.

Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming.