The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience. Samsung’s 2025 OLEDs embody this with Glare-Free[1] and AI gamma-adjusting technologies, innovations that minimize distractions to deliver an optimal viewing experience. To uncover the details behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.

▲ Mirae Shin with the new 2025 Samsung S95F OLED TV

Enhanced Glare-Free Technology: Bright or Dark, Always Clear

OLED is renowned for delivering perfect blacks, vivid colors and ultra-fast response times — strengths made possible by its self-emissive design, which allows each pixel to generate color or block light without the need for a backlight.

Yet the high-gloss finishes often used to maximize these strengths are inevitably vulnerable to reflections from external light sources. While a theater-like setting that blocks all ambient light would be ideal, the viewing environments of TV users are rarely perfect. Sunlight streaming through windows during the day or the glow of living room lights in the evening can reflect off the screen, making it difficult to truly appreciate what’s on-screen.

This is where Glare-Free technology makes the difference. By effectively reducing reflections and glare, it allows viewers to experience OLED to the fullest in any environment.

Select 2025 Samsung OLEDs deliver an impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. Compared to previous models, it reduces reflections by more than 25%[2]. This performance has also been verified by UL Solutions, a global certification organization.[3]

“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin explained. In practice, this means viewers don’t have to worry about washed-out colors caused by sunlight when watching movies or diminished details in dark game scenes under ambient lighting.

▲ Comparison: OLEDs with/without Glare-Free technology in a bright viewing environment. Select 2025 Samsung OLEDs minimize viewing interference from external light sources by leveraging a special low-reflection layer.

Bringing Hidden Details to Light With AI Gamma Technology

Samsung hasn’t overlooked software innovations, either. While Glare-Free technology provides a physical solution to reduce interference from external light sources, AI gamma adjustment adds another layer of refinement. 2025 Samsung OLEDs optimize content by using AI to adjust gamma values, which refer to numerical measurements that define the correlation between the brightness of an input signal and the luminance displayed on-screen.

Human vision is highly sensitive to subtle contrast differences in dark areas, but responds less acutely in bright areas. Gamma adjustment compensates for this, making contrast appear more natural to the eye. When effectively implemented, it allows viewers to perceive fine details even in shadowed scenes, all while delivering more vivid and lifelike visuals.

▲ 2025 Samsung OLED TVs offer an AI-based gamma adjustment feature to optimize each scene by content and ambient light.

“Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions,” Shin explained, outlining the fundamental principles behind the technology.

“For example, when watching dark content in a bright living room, the gamma value is adjusted so that shadowed areas on screen are brightened just enough to preserve detail, preventing them from being obscured by ambient light,” she said. “Conversely, when watching bright content in a dark room, the gamma value is adjusted to minimize glare in bright on-screen areas and enhance contrast.”

“When the environment suddenly shifts from dark to bright — like when the lights come on in a movie theater — shadowed areas on screen can temporarily disappear from view. Again, adjusting the gamma value in such cases makes those dark areas visible again. The key is to keep the viewing experience consistent by providing adaptive gamma values,” she added.

Brightness, Contrast and High Refresh Rates for the Ultimate Viewing Experience

Besides Glare-Free technology and AI gamma adjustment technology, the 2025 OLEDs also incorporate a range of signature Samsung innovations that maximize the strengths of OLED panels. For example, upgraded panels are brighter by about 30%[4] compared to previous models. “The brighter the TV display, the more accurately it can convey a filmmaker or content creator’s original intent,” said Shin.

Contrast ratio — the core strength of OLED — has also been enhanced. “OLED panels are made of self-emissive elements, allowing each RGB[5] pixel to be switched on or off individually,” Shin explained. “This means that when black content is displayed, each pixel can be entirely dimmed to produce perfect blacks.” The contrast between deep blacks and increased brightness heightens immersion not only in movies and dramas, but also in games with numerous dark scenes.

▲ Shin proudly notes that the new S95F OLED TV delivers unmatched immersion with enhanced brightness, perfect blacks and high refresh rates.

“Samsung’s 2025 OLED TVs are an attractive choice not only for content viewers but also for gamers,” Shin continued. “Glare-Free technology allows dark scenes in games to be enjoyed in crisp detail, even in bright environments. On top of that, the TV is the industry’s first to support a 165Hz refresh rate, delivering smooth, lifelike gameplay without any breaks in the action,” she added. “OLED’s strengths lie in pixel-level dimming and ultra-fast response times. By combining those with a 165Hz refresh rate, we’ve unlocked the full potential of OLED panels.”

Equipped with cutting-edge technologies, the 2025 Samsung OLEDs deliver the ultimate immersive viewing experience. With these new models, Samsung has once again proven its unrivaled leadership in OLED technology — not only advancing the state of the art, but pushing the very boundaries of what a TV can be.

[1] Applicable only to models featuring Glare-Free technology

[2] Based on internal studies

[3] UL’s verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

[4] Based on internal studies

[5] Red, green, blue

Samsung Electronics Co., Ltd. today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction[1] and Product Carbon Footprint[2] certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.”

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized sustainability standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification. Since then, Samsung has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit https://www.samsung.com/my/tvs/all-tvs/ .

[1] 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.

[2] 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Samsung Electronics today announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide.

With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.[1] Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes.

“With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV—on and off the battlefield.”

The new lineup also supports AMD FreeSync Premium Pro, ensuring broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features include Auto Low Latency Mode (ALLM) to minimize input lag and deliver instant response.

To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyzes game genres and scene content in real time to automatically optimize picture and sound settings—eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game.

While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, Glare Free screen technology, and SmartThings integration ensure immersive visuals and effortless control in any environment.

The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup.

For more information on Samsung OLED TVs, please visit : https://www.samsung.com/my/tvs/oled-tv/highlights/

[1] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

Samsung Malaysia today announced the nationwide availability of its groundbreaking 2025 AI TV lineup, featuring advanced Vision AI technology that transforms televisions into intelligent home ecosystems. Following strong consumer response during the pre-order phase, the complete range is now available across authorized retailers and Samsung Online Store, with exclusive launch gifts worth up to RM5,017 available from June 2-30, 2025.

The 2025 lineup represents a significant leap in home entertainment technology, with AI-powered features that automatically adapt to viewing conditions, content types, and individual family preferences, effectively transforming Malaysian homes from simple living spaces into intelligent environments that anticipate and enhance daily life.

Whether it’s family movie night, quiet time with your favorite K-drama, or simply setting the right ambiance in your living room, today’s home is more than just space—it’s a reflection of your lifestyle. With the right technology, it can be smarter, more beautiful, and seamlessly in tune with your daily routine.

Intelligence That Adapts to Your World

Powering this transformation is Samsung’s most advanced Vision AI[1] technology, which combines machine learning with computer vision to create viewing experiences that feel naturally intuitive. The system recognizes scenes, faces, objects, and text in real-time, then intelligently adjusts contrast, brightness, sharpness, and sound based on who’s watching, what’s playing, and where your TV lives in your home.

Imagine AI Picture and AI Sound Pro working together to ensure every family member enjoys their content exactly as intended—whether your teenager is gaming with friends or grandparents are catching up on their favorite K-drama. The technology makes content-aware adjustments that keep every scene immersive yet comfortable for the eyes.

The Adaptive Picture Pro feature becomes particularly valuable in Malaysia’s dynamic lighting conditions, automatically fine-tuning visuals as natural light shifts throughout the day. Combined with Glare Free technology that minimizes reflections and distractions, you can enjoy clear, comfortable viewing regardless of room lighting. No more getting up to adjust settings when the afternoon sun hits your screen or when evening falls during your favorite show.

For busy Malaysian families juggling work, school, and social time, the Smart Hub creates personalized spaces for every family member. Each person gets their own curated content recommendations and privacy settings, while EyeComfort Mode automatically reduces blue light during evening hours—perfect for those late-night viewing sessions before bed.

Designed for How Malaysians Really Live

From compact Kuala Lumpur apartments to spacious family homes in Petaling Jaya, the 2025 lineup offers ultra-slim designs and flexible sizing that complement any Malaysian living space. The multi-view options support everything from parents working from home while kids study nearby, to those memorable family karaoke nights that bring everyone together.

Choose the NeoQLED 8k (Q990F/Q900F) for picture clarity so detailed you’ll feel like you’re stepping into the screen, or explore the vibrant OLED models (S95F/S90F/S85F) that make every colour pop with lifelike intensity. For those who appreciate form as much as function, The Frame Pro doubles as stunning wall art when you’re not watching, seamlessly blending technology with your home’s aesthetic.

Complete your entertainment sanctuary by pairing any TV with Samsung’s Q-Series soundbars featuring Q-Symphony technology. This creates surround sound that syncs seamlessly with your TV’s audio, transforming your living room into a private cinema where every whisper and explosion feels precisely balanced.

Buy Now, Thanks Us Later

Samsung’s 2025 AI TVs are now available across authorized retailers and the Samsung Online Store nationwide. To celebrate bringing this intelligent entertainment to Malaysian homes, Samsung is offering exclusive gifts worth up to RM5,017[2] with the purchase of selected 2025 models from June 2-30, 2025.

These aren’t just promotional add-ons – every reward enhances how you experience Vision AI technology:

• Galaxy Tab (worth up to RM4,299)[3] enhances your ecosystem for on-the-go productivity, gaming, or controlling your smart home devices right from your couch.
• Slim Fit Wall Mount (worth RM499)[4] provides sleek, flush mounting that completes your TV’s clean aesthetic and maximizes your living space.
• 1-Year Art Store Subscription (worth RM219)[5] for unlocks over 2,000 pieces from world-class galleries across The Frame, Neo QLED, and QLED models, letting you refresh your display art as often as you change your mood.
• Customizable Bezels (worth up to RM899)[6] for The Frame allow you to swap styles to match seasons, special occasions, or interior updates.

The Ideal Time to Transform Your Home

There’s never been a better time to reimagine your home entertainment experience. The 2025 Samsung AI TVs don’t just offer industry-leading technology—they provide genuine lifestyle value, seamless design, and intuitive experiences that evolve with your family’s needs.

With limited-time gifts worth thousands of ringgit available during this launch window, Malaysian families can get more intelligence, more immersion, and more elegance in their homes while enjoying exceptional value. Your living room is waiting to become smarter, more beautiful, and perfectly tuned to the way you really live.

To purchase, please visit : https://samsung.com/my/tvs/launch/

[1] Samsung Vision AI features are available on 2025 Neo QLED, OLED, QLED (excluding Q6F model) and The Frame as of Q1 2025. Supported models may vary depending on the feature.

[2] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[3] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[4] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[5] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[6] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

Samsung Malaysia Electronics today unveiled its 2025 AI TV and premium soundbar lineup, setting a new benchmark for immersive entertainment and connected living. Powered by the advanced Samsung Vision AI platform, the new range delivers hyper-personalised, intuitive experiences – redefining the TV as more than a screen, but as a true smart companion in the home.

“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”

Introducing Vision AI: Samsung’s Smartest TV Platform Yet

At the heart of Samsung’s 2025 TV portfolio is Vision AI, the brand’s most intelligent platform yet. Built with deep learning capabilities, Vision AI allows the screen to sense its environment, understand content and user behaviour, and respond with contextual actions in real time.

From gesture recognition to Generative Wallpaper[1] that turns your screen into a personalized art canvas, Vision AI enhances both function and form. With Universal Gesture powered by the Galaxy Watch7, you can navigate your TV without a remote. Shake your wrist to activate pointing mode, pinch to select, make a fist to go back, or rotate the bezel to scroll — all with simple, intuitive movements. Whether you’re relaxing or multitasking, the TV sees, thinks and responds — adjusting brightness to match ambient lighting, reading facial expressions for emotional nuance, and offering seamless control in every moment.

Neo QLED 8K: Intelligent Performance at Its Peak

Leading Samsung’s 2025 lineup is the Neo QLED 8K, headlined by the QN990F. Powered by the NQ8 AI Gen3 processor – Samsung’s most advanced yet – it features 768 neural networks and enhanced on-device AI to analyse and optimise video and audio in real time. This delivers incredible detail, clarity, and immersion in every scene, whether you’re watching native 8K content or upscaled sources.[2]

AI-powered features such as 8K AI Upscaling Pro[3], AI Motion Enhancer Pro, and Real Depth Enhancer Pro deliver sharp visuals, smooth motion, and three-dimensional realism. The TV also features a premium Infinity Air Design with an ultra-slim 13.1mm profile and floating stand. Intelligent modes like AI Customisation Mode, AI Auto Game Mode, and AI Energy Mode further personalise the experience while maximising performance and efficiency.

Expanded Vision AI Across Neo QLED 4K, OLED and QLED TVs

Samsung is extending the power of Vision AI to more homes through its wider Neo QLED 4K, OLED, and QLED lineups. The Neo QLED 4K QN90F, powered by the NQ4 AI Gen2 processor, delivers ultra-precise contrast through Quantum Matrix Technology and Pantone-validated colour accuracy, available in sizes from 65” to 98”. In the OLED range, the S95F features a glare-free OLED panel[4] with 2,000 nits peak brightness and a 165Hz refresh rate, while the S90F offers Motion Xcelerator 144Hz for fluid motion and immersive viewing. The 2025 QLED series brings vibrant colour, rich contrast and personalised smart features — all enhanced by Vision AI — at a more accessible price point for everyday homes.

The Frame Pro 2025: Where Art Meets Innovation

The new The Frame Pro combines artistic elegance with advanced display technology. Featuring Neo QLED Mini LED and powered by the NQ4 AI Gen3 processor, it delivers deeper contrast, brighter highlights, and intelligent upscaling. The Wireless One Connect Box now includes an omnidirectional wireless solution, allowing devices to be connected from any direction — even when placed up to 10 metres away — for a clean, minimalist setup that enhances its art-like design.

With a dynamic refresh rate that adapts to content type, The Frame Pro optimises energy usage whether displaying static artwork or fast-moving scenes. Now enhanced with Neo QLED technology and powered by the NQ4 AI Gen3 processor, it delivers rich contrast and intelligent upscaling – all in a design that looks like a real frame.

Paired with the expanded Samsung Art Store, which now offers over 3,000 curated pieces from global icons like MoMA, Magritte, and Basquiat, The Frame Pro transforms your TV into a personalised gallery. Users can also enjoy 30 refreshed artworks monthly through Art Store Streams, plus access to over 70 complimentary ambient content pieces throughout the year – now accessible across The Frame, MICRO LED, Neo QLED, and QLED models.

Q-Series Premium Soundbars

The 2025 Q-Series soundbar lineup featuring the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F — delivers cinematic audio with Wireless Dolby Atmos and Q-Symphony, which orchestrates your TV and soundbar in harmony for rich, multidimensional surround sound. With AI-driven sound optimisation and seamless TV pairing, Samsung soundbars remain the gold standard for immersive audio.

This year’s updates include a 50% smaller subwoofer for greater placement flexibility — without compromising deep, powerful bass. The HW-QS700F introduces Convertible Fit with a built-in gyro sensor that detects whether it’s on a wall or tabletop and adjusts output accordingly. Its speakers also adapt between front- and up-firing channels for consistent Dolby Atmos quality. Combined with SpaceFit Sound Pro, which calibrates audio to your room’s acoustics, the Q-Series ensures optimised performance in any environment.

Vision AI + SmartThings: Making Life Simpler

Samsung TVs now serve as control centres for smart living. Powered by the updated Tizen OS Home, users benefit from tailored profiles, intuitive navigation, and secure connectivity through Samsung Knox Vault. Plus, with a free seven-year OS upgrade, your TV stays smart and future-ready for years to come.

With SmartThings integration, Vision AI-enabled TVs act as smart hubs, connecting to compatible devices — including those using Matter and HCA protocols. The new 3D Map View gives you a visual layout of your connected home at a glance, while real-time alerts keep you informed. Smart features like Home Insights deliver household updates and safety notifications, and Pet and Family Care adjusts settings for added comfort — like dimming the lights when your child falls asleep. It’s intelligent living, made effortless.

Pre-Order Now and Unlock Exclusive Rewards

Pre-order from 13 May – 1 June 2025 and transform your home with Samsung Vision AI. Enjoy a premium soundbar (worth up to RM6,499)[5] with pre-order selected Samsung AI TVs or a Customisable Bezel (worth up to RM899) with pre-order selected The Frame models[6] — the ideal combination of performance and style.

If you’ve secured a Samsung Reservation+ voucher (RM100) during the registration of interest period, now’s the time to redeem it for up to RM800 in additional savings[7]. Better yet, it stacks with the pre-order deal — making this the ultimate upgrade opportunity.

Here’s how to pre-order:

1. Visit the Samsung Online Store or participating retail outlets nationwide
2. Select your 2025 AI TV model
3. Apply your SR+ voucher (if applicable) and proceed to checkout
4. Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025[8]

Experience It Live at the Samsung 2025 AI TV Roadshow

Be the first to witness the future of smart entertainment at the Samsung 2025 AI TV Roadshow, happening from 21 to 25 May 2025 at 1 Utama Shopping Centre (Lower Ground Oval Concourse).

Get hands-on with Samsung’s cutting-edge AI TVs and soundbars, explore Vision AI in action, and enjoy exciting on-ground promotions, hands-on sessions, and personalised consultations designed to help you discover the screen that fits your life best.

Don’t miss your chance to elevate your entertainment setup – visit us and see how smarter viewing begins with Samsung.

[1] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[2] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[3] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[4] UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization.* Results based on test conducted under indoor lighting conditions.

[5] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[6] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[7] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[8] The availability of Free Gift is on a first come first served basis, and while stocks last. Terms and conditions apply.

Get ready to experience the future of home entertainment with Samsung Vision AI. Designed to make life easier and more convenient, the Samsung AI screen brings a new level of smart entertainment into your home. From 28 April to 12 May 2025, register your interest and receive a voucher redeemable for a Galaxy Watch7 worth RM1,199 when you pre-order the 2025 AI TV — and be among the first to explore Samsung’s latest innovations.[1] Follow these steps to register your interest today:

Register Your Interest and Redeem an Exclusive Gift with the Purchase of Selected 2025 Samsung AI TVs

Simply complete the online form between 28 April and 12 May 2025 to register your interest. Upon successful registration, you will receive a unique voucher code via email. This voucher entitles you to redeem a Galaxy Watch7 (Bluetooth, 40mm, worth up to RM1,199)[2] when you pre-order selected 2025 Samsung AI TVs between 13 May and 1 June 2025. Redemption of the Galaxy Watch7 is valid from 13 May to 15 July 2025.[3]

The Galaxy Watch7 enhances your home entertainment experience with Universal Gesture[4], offering remote-free control that makes navigating your new Samsung TV more seamless than ever. Whether you’re relaxing on the couch or multitasking at home, intuitive gestures let you stay in control with no remote required.

Here are a few gestures you can try:

• Shake your wrist to activate pointing mode
• Pinch to select items on screen
• Make a fist to go back
• Double fist to return to the home screen
• Move your hand back and forth to pause or play content
• Rotate the bezel to scroll through menus
• Cover the screen to exit pointing mode

Now entertainment is always at your fingertips with the Universal Gesture feature.

Register your interest today: https://samsung.com/my/tvs/handraiser

Secure Your TV with Samsung Reservation+ (SR+)

From 28 April to 12 May 2025, reserve your preferred 2025 Samsung AI TV model by purchasing the Samsung Reservation+ (SR+) e-voucher for just RM100.[5] You will receive a SR+ voucher worth up to RM800[6], which can be used towards selected promotional products during the Pre-Order period from 13 May 2025 to 1 June 2025.[7] The SR+ vouchers must be redeemed at the same channel where they were purchased (Samsung Online Store).[8]

What if you change your mind? Unused SR+ voucher purchased through Samsung Online Store will retain their RM100 value and can be used between 2 June and 30 June 2025 towards the purchase of any TV and Soundbar products, exclusively Samsung Online Store.[9]

Purchase the Samsung Reservation+ here: https://samsung.com/my/gift-card/e-vouchers/pre-registration-tv-evoucher

[1] This is limited to one redemption per customer. Gift will be given by while stocks last, on first come first serve basis, and in random colour, whichever available & while stock last. Terms and conditions apply.

[2] This is limited to one redemption per customer. Gift will be given by while stocks last, on first come first serve basis, and in random colour, whichever available & while stock last. Terms and conditions apply.

[3] Gift will be given by while stocks last, on first come first serve basis, and in random colour, whichever available & while stock last. Terms and conditions apply

[4] Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

[5] While stocks last. Terms and conditions apply.

[6] While stocks last. Terms and conditions apply. The vouchers are non-transferable and non-refundable, and cannot be combined with other promotional offers.

[7] Terms and conditions apply. This exclusive offer is valid with the purchase of selected 2025 Samsung TV models during the Pre-Order period. Vouchers are not stackable with other promotions and must be used via the same channel they were purchased from — whether Samsung Online Store, Endless Aisle, or selected outlets.

[8] Terms and conditions apply.

[9] Terms and conditions apply. Valid only on Samsung Online Store and Endless Aisle.

Samsung Electronics Co., Ltd., a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model —  the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor.

According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.[1]

“The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.”

Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.[2]

Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide.

At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products:

• The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG[3])
• The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG)
• An updated Odyssey OLED G9 (G95SD model), with 49” dual QHD resolution in a 32:9 aspect ratio, a 240Hz refresh rate and 0.03ms response time (GtG) and new features[4]

The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.[5]

Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor.

To celebrate the upcoming launch of our monitors, Samsung is offering an exclusive promo from today until 31 May 2024! Register your interest and you’ll receive a voucher code to redeem during the pre-order period from 1 June to 16 June 2024[6].

The voucher entitles you to up to RM300 and savings up to RM1,000[7] during the pre-order period on selected 2024 new monitor models.

To register your interest, please visit: www.samsung.com/my/handraiser/mnt24

For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com.my

[1] IDC Q4 2023 Worldwide Quarterly Gaming Tracker

[2] IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.

[3] Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.

[4] Odyssey OLED G9 (G95SD model) is not included in the Handraiser Promo.

[5] The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

[6] Terms and conditions apply. While stocks last.

[7] Terms and conditions apply. While stocks last.

▲ Denny Kim, President of Samsung Malaysia Electronics unveils the latest Neo QLED 8K AI TV.

Samsung Electronics Malaysia is proud to unveil its groundbreaking line of AI-powered TVs, featuring their latest Neo QLED 8K and 4K, and OLED TV. With cutting-edge technology and innovative features, Samsung’s latest AI powered TVs are set to redefine smart viewing. Designed to transform consumers’ home entertainment experience, Samsung’s 2024 lineup gets an upgrade in performance with advanced processors, offering a range of class-leading and AI-driven solutions. 

“Samsung has been investing in AI research for over a decade and has built intelligent features into our visual display products. Our 2024 screen line-up comes with on-device AI and intelligent integration across devices, allowing you to upscale your experience. With the latest Neo QLED 8K, Neo QLED 4K and OLED TVs, we are bringing the future of AI-power to life, for every Malaysian, and the comfort of their homes,” said Mr. Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd.

“To complement these exceptional AI viewing experiences, our latest sound devices also offer industry-first sound technologies to complement the stunning TVs visuals. Whether it’s the crisp clarity of dialogue or music, the newest Samsung’s sound devices will truly elevate the viewing experience, ensuring that every sound is as captivating as the visuals,” added Mr Kim.

AI-nnovative Performance: Elevating Senses/ Viewing Experience with Neo QLED 8K

Setting a new benchmark with its lifelike picture quality, premium audio technology and rich array of apps and services, the Neo QLED 8K redefines the viewing experience with its groundbreaking NQ8 AI Gen3 processor. The cutting-edge processor stands as Samsung’s fastest and most robust AI engine to date, thanks to its on-device AI engine, the Neural Processing Unit (NPU). The AI engine delivers twice the speed of its predecessor along with an eightfold increase, from 64 to 512, in neural networks. Promising an exceptional viewing experience, the AI engine is also designed to simultaneously process vast amounts of pictures and sound, bringing out the finest details with outstanding clarity and naturalness, all while optimising energy consumption. 

Featuring its 8K AI Upscaling[1], the Neo QLED leverages the advancements of the NQ8 AI Gen3 processor and neural networks to significantly improve sharpening low resolution content and harnessing the full potential of Samsung’s immaculate 8K display. The Neo QLED also features the AI Motion Enhancer Pro[2], which enhances smoother and clearer visuals, solving common issues of streaming high-resolution sports matches, and the Real Depth Enhancer Pro, which adds lifelike depth to features, setting a new standard in visual immersion.

Available in two models, the QN800D and QN900D are offered in 75 and 85 inches. The QN900D model specifically boasts an Infinity Air Design which includes a slim side profile with a 13.1mm screen, supported by its Mystic Floating Stand that portrays a unique mirror effect. 

The state-of-the-art TV also delivers precise audio powered by AI sound technology for rich and lifelike sound. Samsung’s newest innovation, Active Voice Amplifier (AVA) Pro Function, acts as an AI dialogue booster that utilises deep-learning technology to significantly enhance dialogue and voices on screen. By extracting voices from mixed audio, it ensures that every word can be heard clearly, allowing users to follow conversations at any volume.

Samsung has also introduced the AI Customization Mode, which automatically adjusts picture settings to users’ preferences and the AI Auto Game Mode offers seamless gaming by recognizing game titles and optimising picture and sound quality settings accordingly. Additionally, the AI Energy Mode intelligently saves energy by analysing user behaviours and surrounding conditions. Through its Environment Adaptive Brightness, the TV dynamically adjusts its brightness based on changes in home lighting, enhancing depth and black expression for optimal viewing experience with energy usage monitored through built-in IoT Hub support, SmartThings.

Extensive AI features across Samsung TV lineups: Neo QLED 4K and OLED

A wider array of choices to suit diverse lifestyles and preferences is also being introduced to consumers with the Samsung Neo QLED 4K and OLED TV lineups. These extensive product offerings outline Samsung’s consumer-centric approach for all Malaysians.

Inspired by Neo QLED 8K flagship TVs, the 2024 Neo QLED 4K is a state-of-the-art innovation that enhances the viewing experience powered by the NQ4 AI Gen2 Processor. This advanced chip breathes new life into every scene, delivering stunning 4K resolution with unparalleled clarity. Complemented by Real Depth Enhancer Pro[3] and Quantum Matrix Technology, the screen guarantees exceptional contrast, even amidst the most intricate visuals. Setting a new standard in colour accuracy, the Pantone Validated display will optimize the viewing experience further.  Available in sizes ranging from 55 to 98 inches, the Neo QLED 4K series caters to diverse viewing preferences, ensuring the ultimate 4K UHD experience for all.

Samsung also introduces its Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.

Powered by the feature of Motion Xcelerator 144Hz[4], OLED TVs perform fluid motion and rapid response times which stands as the ultimate gaming companion. Enhanced by sleek designs, these OLED TVs are offered in two models — S95D and S90D — available in 65 to 77 inches, thus redefining the viewing environment for every household. 

The Frame 2024: Your Art Gallery on TV

The Frame, top-selling lifestyle screen product, introduces new enhancements for an elevated art experience. With over 2,500 artworks from renowned museums and galleries available in the Art Store, users enjoy an enriched selection. The 2024 edition further enhances their experience by reducing energy costs through variable refresh rate adjustment available in ArtMode5, ensuring both aesthetic enjoyment and energy efficiency.

Diverse and Expansive Audio Lineup for Every Entertainment Enthusiast

Inspired by The Frame, Samsung introduced the all-new Music Frame, offering a seamless harmony for users and their surroundings. Whether it is a standalone or mounted on the wall, the new device embodies the perfect fusion of functionality and sophistication, enabling users to showcase its personalised/customisable features, personal photos or artwork while immersing themselves in wireless audio, enhanced with smart features such as the built-in voice assistant.

With wireless connectivity via Wi-Fi and Bluetooth, the Music Frame offers effortless music streaming from your mobile devices, accommodating up to five connections simultaneously for shared enjoyment throughout your home. As this versatile device operates independently or can be synchronised up to two devices using the Q-Symphony technology, it augments the viewing experience with immersive surround sound that perfectly complements any living space.

Despite its compact size, the Music Frame delivers a powerful 2.0ch audio experience, with Dolby Atmos® support for an immersive sound experience that adds depth, clarity, and details whether you’re watching a movie, streaming music, or simply enjoying the ambiance. Similarly, the Q-series Soundbar, which also features support for Dolby Atmos, synchronises seamlessly with Samsung TVs, combining front, side, and up-firing speakers for a heightened acoustic immersion that redefines entertainment experiences.

“We are excited to be working with Samsung Malaysia in bringing Dolby Atmos to the new Samsung Neo QLED 8K TVs, Q-Series Soundbars and the latest Music Frame,” said Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories. “Dolby Atmos delivers a premium, multidimensional audio experience with depth, clarity, and details like never before. With a large and constantly growing library of titles available in Dolby Atmos, consumers in Malaysia will be able to enjoy their favourite entertainment in sound that moves all around them with breath-taking realism.”

Enhancing Security and Personalisation with Samsung Knox

The new Tizen OS Home offers personalised experiences through its ecosystem with individual user accounts, tailoring content recommendations to each household member. The intuitive UI simplifies content discovery, with Samsung Knox Security safeguarding sensitive data and protecting against unauthorised access or malware. With features like Knox Vault, a dedicated security chip, Samsung ensures encrypted data transfer between all connected devices, providing peace of mind in the ever-connected digital age.

Samsung Tizen OS delivers as a one-stop destination for all. The Samsung Daily+ also integrates entertainment, health, and commerce in one TV hub, offering a comprehensive suite of features for a connected lifestyle. 

Furthermore, SmartThings’ latest enhancements create a more connected living room experience, enabling users to effortlessly monitor and manage all their other smart Samsung devices and home appliances, conveniently from their TV as the smart hub control centre.   

From 3 May – 30 June 2024, consumers can earn unbeatable rewards such as Touch n’ Go e-Wallet credits up to RM2,900 and win prizes worth a total of RM140,000 on the latest Samsung AI TV lineup and sound devices. Consumers can also participate in a running contest to win bonus gifts such as the Q-Series Soundbar, Galaxy S24, and Bespoke Jet Plus by uploading the receipt and a creative photo. To learn more about Samsung’s 2024 lineup of TV products, rewards, convenience, and experiences, please visit https://www.samsung.com/my/offer/2024-ai-tv/launch/.

Launch Promotion for 2024 Samsung TVs:

Launch Promotion for 2024 Samsung Sound Devices:

[1] QN900D only. The features provided may vary by model.

[2] QN900D only. The features provided may vary by model.

[3] Available on QN90 and QN95. The features provided may vary by model.

[4] Motion Xcelerator 144Hz available on S95D and S90D. The features provided may vary by model.

Samsung Electronics Co., Ltd. today released findings from its annual TV Awareness Study, which reveals that TVs are now the entertainment hub of the home, driven by the increasing popularity of big screen TVs fast becoming the new normal, with quality and product specifications topping the list as the most important factors influencing TV purchases.

The study was conducted as part of Samsung’s efforts to better understand consumers in the region and their needs pertaining to TV Screen technologies. Over 1,920 consumers aged 25 to 64 across eight markets in the Southeast Asia and Oceania (SEAO) region were surveyed in the third quarter of 2023[1].

Yohan Zondak, Head of Visual Display for Samsung Southeast Asia & Oceania, said, “As we look towards the future of entertainment in the home, the findings from our latest annual TV Awareness Study reaffirms our views that consumers are passionate about the content that they want to view, and importantly, ensuring that they have a high-quality and premium viewing experience. As a pioneer and industry leader in the TV industry, we remain committed to pushing the boundaries of innovation and to transform the way people consume content, as well as to provide our customers with the best TV experiences in the years to come.”

Big Screen TVs are the New Normal

Across the region, while consumers were generally satisfied with their TVs, large screens were more popular than ever with consumers, with 30% of consumers owning TVs of 53” sizes and above. In particular, big screen sizes such as 98” are becoming the new norm, as survey results show purchases of even larger TVs of 60” and above has grown more than 10% as compared to the previous year. At the same time, a whopping 55% of consumers surveyed indicated their intent to purchase bigger TVs[2] in the future as compared to their current ones[3].

Product specifications such as sound quality and smart features played key roles in driving big screen TV purchases such as those from the Neo QLED 8K range. This shows that while consumers are not shying away from purchasing larger TVs as the centerpiece of their living rooms, screen sizes alone are not the sole driving factor in purchase decisions.

TVs are the Entertainment Hub of the Home

Across the SEAO region, 87% of consumers are proud owners of a Smart TV[4], with growth in smart TV ownership observed from the year before[5].

It is no surprise that TVs are primarily being used as the main tool for consumers to enjoy a cinematic experience of their favorite content, powered by the latest features. The study found that consumers in Malaysia find most value in new TVs that allow them to enjoy high quality content (78%), support all of the latest technology and features (75%), and provide them with the most cinematic and immersive experiences possible (79%)[6].

The 2024 Neo QLED 8K is positioned to reinforce this trend, thanks to the introduction of a next-generation AI processor, the NQ8 AI Gen3, which enables unprecedented performance upgrades in a TV designed to be the ideal centerpiece of the discerning consumer.

A majority of SEAO consumers also use their TVs for activities other than watching entertainment (58%) such as gaming, playing exercise videos and even displaying paintings, images, and videos when the TV is on standby. In fact, 1 in 4 (24%) consumers use their TV for gaming, with 50% of them preferring to play their favorite games on a console[7]. This has been a key focus for Samsung TVs in recent years, with numerous gaming features added such as a more immersive gaming bar, new mini-map auto detection that allows easier control of the mini map during gameplay, AI auto-setting to optimize the picture and sound quality to the type of game being played, and more.

Quality and Product Specifications Take Priority

Despite a challenging economic climate in 2023, the study found that picture and sound quality as well as durability (90%) still ranked ahead of the breadth of product specifications (82%) when it comes to factors influencing the final purchase decision, with price and value (42%) coming up a distant third[8].

Samsung’s premium yet durable QLED 4K TVs are designed with such purposes in mind. Taking consideration of consumer preference for quality and features, Samsung’s latest 2024 TVs and screens will also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility, and convenience. Features such as Mobile Smart Connect transforms your smartphone into a multi-functional remote for greater control over your screens, while the 360 Audio feature is now expanded to Samsung TVs and screens, letting users connect Samsung Galaxy Buds to TVs for more immersive audio. For more information on Samsung’s latest QLED, MICRO LED, OLED and Lifestyle display lineup, please visit here.

[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.

[2] 55% of consumers intend to buy TVs of sizes 53” and above in 2023.

[3] The results obtained from the Samsung 2023 TV Awareness Survey.

[4] Smart TV is defined as a category of TVs that come with smart features such as built-in apps, web browser, mobile app control etc.

[5] The results obtained from the Samsung 2023 TV Awareness Survey.

[6] The results obtained from the Samsung 2023 TV Awareness Survey.

[7] The results obtained from the Samsung 2023 TV Awareness Survey.

[8] The results obtained from the Samsung 2023 TV Awareness Survey.

Based on findings from Samsung’s 2023 SEAO TV Awareness Survey[1], discover which of the five persona types[2] you are when it comes to purchasing a new TV, and find out which Samsung TV best suits you!

Stay tuned and don’t miss out on new 2024 Samsung TVs! For more information or to pre-order Samsung’s 2024 TV products, please visit: https://www.samsung.com/my/tvs/pre-order/

[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam. The survey measures an individual’s attitudes towards buying a new TV.

[2] The survey measured an individual’s attitudes toward buying a new TV, and the persona types listed are not mutually exclusive.