Samsung Electronics Co., Ltd. announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” — as well as several rare works from the museum’s collection — available to millions of users around the world.

“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people, and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”

Samsung Art Store Opens Up MUNCH Archives

Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as “Garden with Trees” and “Two People at Table.” These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.

“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world, and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”

The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.

Where Technology Meets Fine Art

Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with any interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame, OLED, Neo QLED and Micro RGB,[1] the company is connecting everyday interiors with curated artwork from leading museums, galleries, and artists.

Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life. Current owners of compatible Samsung TVs in Europe who are new to Samsung Art Store can enjoy a complimentary 90-day subscription trial, providing immediate access to the complete Munch collection and the broader Samsung Art Store catalog.[2]

The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.

For more information, visit: https://www.samsung.com/my/

About MUNCH

MUNCH is home to the world’s largest collection of works by Edvard Munch, including iconic masterpieces such as “The Scream,” “The Sun,” “Vampire,” and “The Girls on the Bridge.” The museum preserves and promotes the legacy of one of the world’s most influential artists, creating powerful art experiences that touch millions of people globally every year.

Located in Oslo’s vibrant Bjørvika district, the 13-story museum hosts exhibitions, concerts, performances, talks and activities for all ages – making MUNCH a living cultural center that connects past, present, and future. Through both physical and digital platforms, MUNCH reaches a broad and diverse audience – with the promise that no one leaves MUNCH untouched.

About Edvard Munch

Edvard Munch (1863–1944) was one of the most significant artists of Modernism. His relentless experimentation across painting, printmaking, drawing, sculpture, photography, and film has given him a unique place in both Norwegian and international art history.

[1] Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status.

[2] The 90-day free subscription trial may vary by country and availability. For more information, please refer to the applicable terms and conditions.

The 2026 Odyssey lineup is packed with cutting-edge technologies that enhance the overall gameplay experience. All models are NVIDIA G-SYNC Compatible and feature AMD FreeSync Premium, ensuring smooth gameplay free from stuttering or distortion. Additionally, equipped with advanced HDR10+ GAMING support, these monitors provide enhanced depth and vivid, scene-by-scene colors, making every detail stand out. They also come with an ergonomic stand, featuring tilt, swivel, and pivot capabilities, ensuring maximum comfort during extended gaming sessions.

Beyond these shared features, each model offers distinct specs and performance, allowing gamers to select the ideal monitor to match their individual preferences and gaming environments. With this remarkable lineup, Samsung is setting a new benchmark in the gaming monitor industry. Check out the infographic for a closer look at the key features of these cutting-edge models.

For more information, visit: https://www.samsung.com/my/

[1] Source: IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount)

Available on Samsung Art Store, the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognized content, giving users new ways to personalize their spaces through art and fan-favorite characters.

▲ “Hattifatteners” (from “Finn Family Moomintroll” (1948)), by Tove Jansson on The Frame Pro

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate — and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

▲ “Garden Party” (from “The Dangerous Journey” (1977)) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolor artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

▲ “The Floating Theatre” (from “Moominsummer Madness” (1982)) by Tove Jansson on The Frame

“At the heart of the Moomin stories is a sense of kindness, curiosity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs — including OLEDs[1] now supported starting in 2026 — sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

Availability

The Moomins collection will be available globally on Samsung Art Store from May 18.

About Moomin

The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature, and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks – and continue to take new forms.

Find out more about Tove Jansson and the Moomins here:

www.moomin.com

www.tovejansson.com

[1] Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.

Samsung Malaysia has today announced the launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand,[1] Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalized viewing experiences to more consumers worldwide.

In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs.[2]

“Samsung’s 2026 AI TV lineup reflects our vision of making intelligent and connected home entertainment more accessible to consumers in Malaysia,” said Charles Kim, President of Samsung Malaysia Electronics.  “With Samsung Vision AI, we are transforming the TV into more than just a screen, it becomes a smart companion that delivers more personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem. Together with our latest Q-Series Soundbars featuring Dolby Atmos integration, consumers can enjoy a more cinematic and elevated entertainment experience at home.”

Vision AI Companion Brings Smarter, More Immersive Viewing 

VAC brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot[3], to make the TV experience more intelligent and personalized. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyze and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyzes and categorizes scenes to provide more vivid, lifelike color.
• AI Soccer Mode: analyzes match scenes in real time to optimize picture and sound for smoother ball movement, vivid color and more immersive stadium audio.
• AI Sound Controller Pro: analyzes dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise color, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 65 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural color. Additionally, Glare Free technology minimizes light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings VAC and other AI-optimized features to Samsung’s premium large-screen category, adding more intelligent and personalized viewing experiences. Micro RGB AI Engine Pro fine-tunes color, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, color expression appears fuller and more lifelike, with support for 100% color coverage of BT.2020[4].

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimizing color and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich color, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colors stay clear and undisturbed, even in bright rooms.

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful color and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For soccer fans, AI Soccer Mode Pro on S95H and S90H — and AI Soccer Mode on S85H — optimize picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience 

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalized by VAC.

The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now, offering a gallery-scale screen that more closely reflects the presence of large-format artwork in the home.

Key features of The Frame Pro (LS03HW model) include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

Neo QLED: Enhanced Picture Quality With More Connected Experiences 

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimization expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable color spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep color accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

VAC makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Processor helps optimize picture and sound for a wide range of content.

Mini LED: Optimized for AI, Made More Accessible 

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimization.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85-, 75-, 65-, 55-, 50- and 43-inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimizes everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound: maintains clearer, more balanced audio.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand,[5] while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.

Music Studio 5 brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos is now available on eligible 2026 Samsung TVs, giving users a new way to relive personal memories on the big screen[6]. The experience is designed to surface curated photo memories through Samsung Daily+, the Daily Board on-screen widget and the Google Photos app, making meaningful moments easier to revisit throughout the day. Additional Google Photos features will roll out on Samsung TVs later in 2026.

Grab the all-new 2026 Samsung Vision AI TVs and Soundbar at Launch today!

Until 31 May 2026, customers who purchase selected 2026 Samsung AI TV models during this period will be eligible to redeem exclusive gifts, as detailed in the table below.

Additional reward for bundle purchases! For an enhanced home entertainment experience, customers who purchase selected 2026 Samsung AI TVs together with selected soundbars will enjoy additional rewards of up to RM500 Touch ‘n Go eWallet rebate[7], as outlined in the table below.

Availability

Samsung’s 2026 range of AI TVs are available across Malaysia via Samsung official website and leading retailers. To buy now, please visit https://www.samsung.com/my/tvs/all-tvs/.

[1] Omdia, Feb 2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

[2] Series and model counts are based on the global launch lineup and may vary by region.

[3] Features may vary according to region.

[4] Conventional means Samsung TV. Images are simulated and for illustrative purpose only. Products are evaluated based on VDE certification criteria, in accordance with the UHD (4K) color standard BT.2020 established by the International Telecommunication Union (ITU), and are certified for ‘Micro RGB Precision Color’.

[5] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. 

[6] Series and model counts are based on the global launch lineup and may vary by region.

[7] Promotion is on first come first served basis and while stocks last.

The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience. Samsung’s 2025 OLEDs embody this with Glare-Free[1] and AI gamma-adjusting technologies, innovations that minimize distractions to deliver an optimal viewing experience. To uncover the details behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.

▲ Mirae Shin with the new 2025 Samsung S95F OLED TV

Enhanced Glare-Free Technology: Bright or Dark, Always Clear

OLED is renowned for delivering perfect blacks, vivid colors and ultra-fast response times — strengths made possible by its self-emissive design, which allows each pixel to generate color or block light without the need for a backlight.

Yet the high-gloss finishes often used to maximize these strengths are inevitably vulnerable to reflections from external light sources. While a theater-like setting that blocks all ambient light would be ideal, the viewing environments of TV users are rarely perfect. Sunlight streaming through windows during the day or the glow of living room lights in the evening can reflect off the screen, making it difficult to truly appreciate what’s on-screen.

This is where Glare-Free technology makes the difference. By effectively reducing reflections and glare, it allows viewers to experience OLED to the fullest in any environment.

Select 2025 Samsung OLEDs deliver an impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. Compared to previous models, it reduces reflections by more than 25%[2]. This performance has also been verified by UL Solutions, a global certification organization.[3]

“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin explained. In practice, this means viewers don’t have to worry about washed-out colors caused by sunlight when watching movies or diminished details in dark game scenes under ambient lighting.

▲ Comparison: OLEDs with/without Glare-Free technology in a bright viewing environment. Select 2025 Samsung OLEDs minimize viewing interference from external light sources by leveraging a special low-reflection layer.

Bringing Hidden Details to Light With AI Gamma Technology

Samsung hasn’t overlooked software innovations, either. While Glare-Free technology provides a physical solution to reduce interference from external light sources, AI gamma adjustment adds another layer of refinement. 2025 Samsung OLEDs optimize content by using AI to adjust gamma values, which refer to numerical measurements that define the correlation between the brightness of an input signal and the luminance displayed on-screen.

Human vision is highly sensitive to subtle contrast differences in dark areas, but responds less acutely in bright areas. Gamma adjustment compensates for this, making contrast appear more natural to the eye. When effectively implemented, it allows viewers to perceive fine details even in shadowed scenes, all while delivering more vivid and lifelike visuals.

▲ 2025 Samsung OLED TVs offer an AI-based gamma adjustment feature to optimize each scene by content and ambient light.

“Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions,” Shin explained, outlining the fundamental principles behind the technology.

“For example, when watching dark content in a bright living room, the gamma value is adjusted so that shadowed areas on screen are brightened just enough to preserve detail, preventing them from being obscured by ambient light,” she said. “Conversely, when watching bright content in a dark room, the gamma value is adjusted to minimize glare in bright on-screen areas and enhance contrast.”

“When the environment suddenly shifts from dark to bright — like when the lights come on in a movie theater — shadowed areas on screen can temporarily disappear from view. Again, adjusting the gamma value in such cases makes those dark areas visible again. The key is to keep the viewing experience consistent by providing adaptive gamma values,” she added.

Brightness, Contrast and High Refresh Rates for the Ultimate Viewing Experience

Besides Glare-Free technology and AI gamma adjustment technology, the 2025 OLEDs also incorporate a range of signature Samsung innovations that maximize the strengths of OLED panels. For example, upgraded panels are brighter by about 30%[4] compared to previous models. “The brighter the TV display, the more accurately it can convey a filmmaker or content creator’s original intent,” said Shin.

Contrast ratio — the core strength of OLED — has also been enhanced. “OLED panels are made of self-emissive elements, allowing each RGB[5] pixel to be switched on or off individually,” Shin explained. “This means that when black content is displayed, each pixel can be entirely dimmed to produce perfect blacks.” The contrast between deep blacks and increased brightness heightens immersion not only in movies and dramas, but also in games with numerous dark scenes.

▲ Shin proudly notes that the new S95F OLED TV delivers unmatched immersion with enhanced brightness, perfect blacks and high refresh rates.

“Samsung’s 2025 OLED TVs are an attractive choice not only for content viewers but also for gamers,” Shin continued. “Glare-Free technology allows dark scenes in games to be enjoyed in crisp detail, even in bright environments. On top of that, the TV is the industry’s first to support a 165Hz refresh rate, delivering smooth, lifelike gameplay without any breaks in the action,” she added. “OLED’s strengths lie in pixel-level dimming and ultra-fast response times. By combining those with a 165Hz refresh rate, we’ve unlocked the full potential of OLED panels.”

Equipped with cutting-edge technologies, the 2025 Samsung OLEDs deliver the ultimate immersive viewing experience. With these new models, Samsung has once again proven its unrivaled leadership in OLED technology — not only advancing the state of the art, but pushing the very boundaries of what a TV can be.

[1] Applicable only to models featuring Glare-Free technology

[2] Based on internal studies

[3] UL’s verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

[4] Based on internal studies

[5] Red, green, blue

Samsung Electronics Co., Ltd. today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction[1] and Product Carbon Footprint[2] certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.”

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized sustainability standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification. Since then, Samsung has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit https://www.samsung.com/my/tvs/all-tvs/ .

[1] 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.

[2] 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Samsung Electronics today announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide.

With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.[1] Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes.

“With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV—on and off the battlefield.”

The new lineup also supports AMD FreeSync Premium Pro, ensuring broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features include Auto Low Latency Mode (ALLM) to minimize input lag and deliver instant response.

To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyzes game genres and scene content in real time to automatically optimize picture and sound settings—eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game.

While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, Glare Free screen technology, and SmartThings integration ensure immersive visuals and effortless control in any environment.

The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup.

For more information on Samsung OLED TVs, please visit : https://www.samsung.com/my/tvs/oled-tv/highlights/

[1] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

Samsung Malaysia today announced the nationwide availability of its groundbreaking 2025 AI TV lineup, featuring advanced Vision AI technology that transforms televisions into intelligent home ecosystems. Following strong consumer response during the pre-order phase, the complete range is now available across authorized retailers and Samsung Online Store, with exclusive launch gifts worth up to RM5,017 available from June 2-30, 2025.

The 2025 lineup represents a significant leap in home entertainment technology, with AI-powered features that automatically adapt to viewing conditions, content types, and individual family preferences, effectively transforming Malaysian homes from simple living spaces into intelligent environments that anticipate and enhance daily life.

Whether it’s family movie night, quiet time with your favorite K-drama, or simply setting the right ambiance in your living room, today’s home is more than just space—it’s a reflection of your lifestyle. With the right technology, it can be smarter, more beautiful, and seamlessly in tune with your daily routine.

Intelligence That Adapts to Your World

Powering this transformation is Samsung’s most advanced Vision AI[1] technology, which combines machine learning with computer vision to create viewing experiences that feel naturally intuitive. The system recognizes scenes, faces, objects, and text in real-time, then intelligently adjusts contrast, brightness, sharpness, and sound based on who’s watching, what’s playing, and where your TV lives in your home.

Imagine AI Picture and AI Sound Pro working together to ensure every family member enjoys their content exactly as intended—whether your teenager is gaming with friends or grandparents are catching up on their favorite K-drama. The technology makes content-aware adjustments that keep every scene immersive yet comfortable for the eyes.

The Adaptive Picture Pro feature becomes particularly valuable in Malaysia’s dynamic lighting conditions, automatically fine-tuning visuals as natural light shifts throughout the day. Combined with Glare Free technology that minimizes reflections and distractions, you can enjoy clear, comfortable viewing regardless of room lighting. No more getting up to adjust settings when the afternoon sun hits your screen or when evening falls during your favorite show.

For busy Malaysian families juggling work, school, and social time, the Smart Hub creates personalized spaces for every family member. Each person gets their own curated content recommendations and privacy settings, while EyeComfort Mode automatically reduces blue light during evening hours—perfect for those late-night viewing sessions before bed.

Designed for How Malaysians Really Live

From compact Kuala Lumpur apartments to spacious family homes in Petaling Jaya, the 2025 lineup offers ultra-slim designs and flexible sizing that complement any Malaysian living space. The multi-view options support everything from parents working from home while kids study nearby, to those memorable family karaoke nights that bring everyone together.

Choose the NeoQLED 8k (Q990F/Q900F) for picture clarity so detailed you’ll feel like you’re stepping into the screen, or explore the vibrant OLED models (S95F/S90F/S85F) that make every colour pop with lifelike intensity. For those who appreciate form as much as function, The Frame Pro doubles as stunning wall art when you’re not watching, seamlessly blending technology with your home’s aesthetic.

Complete your entertainment sanctuary by pairing any TV with Samsung’s Q-Series soundbars featuring Q-Symphony technology. This creates surround sound that syncs seamlessly with your TV’s audio, transforming your living room into a private cinema where every whisper and explosion feels precisely balanced.

Buy Now, Thanks Us Later

Samsung’s 2025 AI TVs are now available across authorized retailers and the Samsung Online Store nationwide. To celebrate bringing this intelligent entertainment to Malaysian homes, Samsung is offering exclusive gifts worth up to RM5,017[2] with the purchase of selected 2025 models from June 2-30, 2025.

These aren’t just promotional add-ons – every reward enhances how you experience Vision AI technology:

• Galaxy Tab (worth up to RM4,299)[3] enhances your ecosystem for on-the-go productivity, gaming, or controlling your smart home devices right from your couch.
• Slim Fit Wall Mount (worth RM499)[4] provides sleek, flush mounting that completes your TV’s clean aesthetic and maximizes your living space.
• 1-Year Art Store Subscription (worth RM219)[5] for unlocks over 2,000 pieces from world-class galleries across The Frame, Neo QLED, and QLED models, letting you refresh your display art as often as you change your mood.
• Customizable Bezels (worth up to RM899)[6] for The Frame allow you to swap styles to match seasons, special occasions, or interior updates.

The Ideal Time to Transform Your Home

There’s never been a better time to reimagine your home entertainment experience. The 2025 Samsung AI TVs don’t just offer industry-leading technology—they provide genuine lifestyle value, seamless design, and intuitive experiences that evolve with your family’s needs.

With limited-time gifts worth thousands of ringgit available during this launch window, Malaysian families can get more intelligence, more immersion, and more elegance in their homes while enjoying exceptional value. Your living room is waiting to become smarter, more beautiful, and perfectly tuned to the way you really live.

To purchase, please visit : https://samsung.com/my/tvs/launch/

[1] Samsung Vision AI features are available on 2025 Neo QLED, OLED, QLED (excluding Q6F model) and The Frame as of Q1 2025. Supported models may vary depending on the feature.

[2] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[3] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[4] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[5] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[6] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

Samsung Malaysia Electronics today unveiled its 2025 AI TV and premium soundbar lineup, setting a new benchmark for immersive entertainment and connected living. Powered by the advanced Samsung Vision AI platform, the new range delivers hyper-personalised, intuitive experiences – redefining the TV as more than a screen, but as a true smart companion in the home.

“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”

Introducing Vision AI: Samsung’s Smartest TV Platform Yet

At the heart of Samsung’s 2025 TV portfolio is Vision AI, the brand’s most intelligent platform yet. Built with deep learning capabilities, Vision AI allows the screen to sense its environment, understand content and user behaviour, and respond with contextual actions in real time.

From gesture recognition to Generative Wallpaper[1] that turns your screen into a personalized art canvas, Vision AI enhances both function and form. With Universal Gesture powered by the Galaxy Watch7, you can navigate your TV without a remote. Shake your wrist to activate pointing mode, pinch to select, make a fist to go back, or rotate the bezel to scroll — all with simple, intuitive movements. Whether you’re relaxing or multitasking, the TV sees, thinks and responds — adjusting brightness to match ambient lighting, reading facial expressions for emotional nuance, and offering seamless control in every moment.

Neo QLED 8K: Intelligent Performance at Its Peak

Leading Samsung’s 2025 lineup is the Neo QLED 8K, headlined by the QN990F. Powered by the NQ8 AI Gen3 processor – Samsung’s most advanced yet – it features 768 neural networks and enhanced on-device AI to analyse and optimise video and audio in real time. This delivers incredible detail, clarity, and immersion in every scene, whether you’re watching native 8K content or upscaled sources.[2]

AI-powered features such as 8K AI Upscaling Pro[3], AI Motion Enhancer Pro, and Real Depth Enhancer Pro deliver sharp visuals, smooth motion, and three-dimensional realism. The TV also features a premium Infinity Air Design with an ultra-slim 13.1mm profile and floating stand. Intelligent modes like AI Customisation Mode, AI Auto Game Mode, and AI Energy Mode further personalise the experience while maximising performance and efficiency.

Expanded Vision AI Across Neo QLED 4K, OLED and QLED TVs

Samsung is extending the power of Vision AI to more homes through its wider Neo QLED 4K, OLED, and QLED lineups. The Neo QLED 4K QN90F, powered by the NQ4 AI Gen2 processor, delivers ultra-precise contrast through Quantum Matrix Technology and Pantone-validated colour accuracy, available in sizes from 65” to 98”. In the OLED range, the S95F features a glare-free OLED panel[4] with 2,000 nits peak brightness and a 165Hz refresh rate, while the S90F offers Motion Xcelerator 144Hz for fluid motion and immersive viewing. The 2025 QLED series brings vibrant colour, rich contrast and personalised smart features — all enhanced by Vision AI — at a more accessible price point for everyday homes.

The Frame Pro 2025: Where Art Meets Innovation

The new The Frame Pro combines artistic elegance with advanced display technology. Featuring Neo QLED Mini LED and powered by the NQ4 AI Gen3 processor, it delivers deeper contrast, brighter highlights, and intelligent upscaling. The Wireless One Connect Box now includes an omnidirectional wireless solution, allowing devices to be connected from any direction — even when placed up to 10 metres away — for a clean, minimalist setup that enhances its art-like design.

With a dynamic refresh rate that adapts to content type, The Frame Pro optimises energy usage whether displaying static artwork or fast-moving scenes. Now enhanced with Neo QLED technology and powered by the NQ4 AI Gen3 processor, it delivers rich contrast and intelligent upscaling – all in a design that looks like a real frame.

Paired with the expanded Samsung Art Store, which now offers over 3,000 curated pieces from global icons like MoMA, Magritte, and Basquiat, The Frame Pro transforms your TV into a personalised gallery. Users can also enjoy 30 refreshed artworks monthly through Art Store Streams, plus access to over 70 complimentary ambient content pieces throughout the year – now accessible across The Frame, MICRO LED, Neo QLED, and QLED models.

Q-Series Premium Soundbars

The 2025 Q-Series soundbar lineup featuring the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F — delivers cinematic audio with Wireless Dolby Atmos and Q-Symphony, which orchestrates your TV and soundbar in harmony for rich, multidimensional surround sound. With AI-driven sound optimisation and seamless TV pairing, Samsung soundbars remain the gold standard for immersive audio.

This year’s updates include a 50% smaller subwoofer for greater placement flexibility — without compromising deep, powerful bass. The HW-QS700F introduces Convertible Fit with a built-in gyro sensor that detects whether it’s on a wall or tabletop and adjusts output accordingly. Its speakers also adapt between front- and up-firing channels for consistent Dolby Atmos quality. Combined with SpaceFit Sound Pro, which calibrates audio to your room’s acoustics, the Q-Series ensures optimised performance in any environment.

Vision AI + SmartThings: Making Life Simpler

Samsung TVs now serve as control centres for smart living. Powered by the updated Tizen OS Home, users benefit from tailored profiles, intuitive navigation, and secure connectivity through Samsung Knox Vault. Plus, with a free seven-year OS upgrade, your TV stays smart and future-ready for years to come.

With SmartThings integration, Vision AI-enabled TVs act as smart hubs, connecting to compatible devices — including those using Matter and HCA protocols. The new 3D Map View gives you a visual layout of your connected home at a glance, while real-time alerts keep you informed. Smart features like Home Insights deliver household updates and safety notifications, and Pet and Family Care adjusts settings for added comfort — like dimming the lights when your child falls asleep. It’s intelligent living, made effortless.

Pre-Order Now and Unlock Exclusive Rewards

Pre-order from 13 May – 1 June 2025 and transform your home with Samsung Vision AI. Enjoy a premium soundbar (worth up to RM6,499)[5] with pre-order selected Samsung AI TVs or a Customisable Bezel (worth up to RM899) with pre-order selected The Frame models[6] — the ideal combination of performance and style.

If you’ve secured a Samsung Reservation+ voucher (RM100) during the registration of interest period, now’s the time to redeem it for up to RM800 in additional savings[7]. Better yet, it stacks with the pre-order deal — making this the ultimate upgrade opportunity.

Here’s how to pre-order:

1. Visit the Samsung Online Store or participating retail outlets nationwide
2. Select your 2025 AI TV model
3. Apply your SR+ voucher (if applicable) and proceed to checkout
4. Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025[8]

Experience It Live at the Samsung 2025 AI TV Roadshow

Be the first to witness the future of smart entertainment at the Samsung 2025 AI TV Roadshow, happening from 21 to 25 May 2025 at 1 Utama Shopping Centre (Lower Ground Oval Concourse).

Get hands-on with Samsung’s cutting-edge AI TVs and soundbars, explore Vision AI in action, and enjoy exciting on-ground promotions, hands-on sessions, and personalised consultations designed to help you discover the screen that fits your life best.

Don’t miss your chance to elevate your entertainment setup – visit us and see how smarter viewing begins with Samsung.

[1] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[2] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[3] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[4] UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization.* Results based on test conducted under indoor lighting conditions.

[5] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[6] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[7] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[8] The availability of Free Gift is on a first come first served basis, and while stocks last. Terms and conditions apply.

Get ready to experience the future of home entertainment with Samsung Vision AI. Designed to make life easier and more convenient, the Samsung AI screen brings a new level of smart entertainment into your home. From 28 April to 12 May 2025, register your interest and receive a voucher redeemable for a Galaxy Watch7 worth RM1,199 when you pre-order the 2025 AI TV — and be among the first to explore Samsung’s latest innovations.[1] Follow these steps to register your interest today:

Register Your Interest and Redeem an Exclusive Gift with the Purchase of Selected 2025 Samsung AI TVs

Simply complete the online form between 28 April and 12 May 2025 to register your interest. Upon successful registration, you will receive a unique voucher code via email. This voucher entitles you to redeem a Galaxy Watch7 (Bluetooth, 40mm, worth up to RM1,199)[2] when you pre-order selected 2025 Samsung AI TVs between 13 May and 1 June 2025. Redemption of the Galaxy Watch7 is valid from 13 May to 15 July 2025.[3]

The Galaxy Watch7 enhances your home entertainment experience with Universal Gesture[4], offering remote-free control that makes navigating your new Samsung TV more seamless than ever. Whether you’re relaxing on the couch or multitasking at home, intuitive gestures let you stay in control with no remote required.

Here are a few gestures you can try:

• Shake your wrist to activate pointing mode
• Pinch to select items on screen
• Make a fist to go back
• Double fist to return to the home screen
• Move your hand back and forth to pause or play content
• Rotate the bezel to scroll through menus
• Cover the screen to exit pointing mode

Now entertainment is always at your fingertips with the Universal Gesture feature.

Register your interest today: https://samsung.com/my/tvs/handraiser

Secure Your TV with Samsung Reservation+ (SR+)

From 28 April to 12 May 2025, reserve your preferred 2025 Samsung AI TV model by purchasing the Samsung Reservation+ (SR+) e-voucher for just RM100.[5] You will receive a SR+ voucher worth up to RM800[6], which can be used towards selected promotional products during the Pre-Order period from 13 May 2025 to 1 June 2025.[7] The SR+ vouchers must be redeemed at the same channel where they were purchased (Samsung Online Store).[8]

What if you change your mind? Unused SR+ voucher purchased through Samsung Online Store will retain their RM100 value and can be used between 2 June and 30 June 2025 towards the purchase of any TV and Soundbar products, exclusively Samsung Online Store.[9]

Purchase the Samsung Reservation+ here: https://samsung.com/my/gift-card/e-vouchers/pre-registration-tv-evoucher

[1] This is limited to one redemption per customer. Gift will be given by while stocks last, on first come first serve basis, and in random colour, whichever available & while stock last. Terms and conditions apply.

[2] This is limited to one redemption per customer. Gift will be given by while stocks last, on first come first serve basis, and in random colour, whichever available & while stock last. Terms and conditions apply.

[3] Gift will be given by while stocks last, on first come first serve basis, and in random colour, whichever available & while stock last. Terms and conditions apply

[4] Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

[5] While stocks last. Terms and conditions apply.

[6] While stocks last. Terms and conditions apply. The vouchers are non-transferable and non-refundable, and cannot be combined with other promotional offers.

[7] Terms and conditions apply. This exclusive offer is valid with the purchase of selected 2025 Samsung TV models during the Pre-Order period. Vouchers are not stackable with other promotions and must be used via the same channel they were purchased from — whether Samsung Online Store, Endless Aisle, or selected outlets.

[8] Terms and conditions apply.

[9] Terms and conditions apply. Valid only on Samsung Online Store and Endless Aisle.