One of the most popular tourist destinations in the world, Paris mesmerises travelers with its endless wonders for many days on end. But for 17 days this year, the city commands the attention of the world for very different reasons. Hope, unity and anticipation permeates the air of Paris this year, as hundreds of thousands flock to the city of love and light for the Olympic Games, eager to aid their nations’ representatives in spirit as they compete for the glory that is gold.

To the global tune of millions chanting in unison towards one common goal, Samsung brought forth its ethos of “Open Always Wins”, where Samsung shares the belief that open-mindedness can lay the bedrock to new experiences and perspectives that can birth meaningful achievements and infinite possibilities. Thus, the Olympic Games Paris 2024 became an open cultural moment, bringing the world’s athletes and its millions of supporters together with the cutting-edge in wireless technology.

Join Samsung as we zoom in on one such supporter making her journey to Paris, excited to play her own part in the Olympic Games. Shu Faye, gaming personality and social media influencer, makes her way to the Olympic Games, taking in the sights of the city with her Galaxy Z Flip6.  With the help of Galaxy AI, Shu Faye navigates the city, using Circle to Search with Google to find iconic spots, Interpreter to find out where the best food is from locals, and the FlexCam and Photo Assist to find great shots that show off the beauty of Paris.

▲ Shu Faye navigating the streets of Paris with her Samsung Galaxy Z Flip6

▲ Shu Faye using Interpreter to find out where the best eats are from the locals

Along the way, Shu Faye meets up with Bertrand Rhodict Lises, the Flag Bearer of Malaysia in the Olympic Games. Bertrand, who is just 19 years old, brims with potential as he made his professional debut in diving last year and surprised many with his qualification to the Olympic Games this year.

A part of Team Samsung Galaxy, Bertrand makes an impact on and off the field. Not only representing a nation, he represents the ferocity and confidence of Gen Zs, their unfaltering ability to make a difference and carry a nation’s hopes and dreams for the future. Embodying the spirit of Open Always Wins, Bertrand intends to make a mark in diving as well, a symbol of the belief that the possibilities of new experiences are limitless and we can achieve anything, anywhere. Shu Faye sits down with him on the Parisian streets for a chat.

When the first time Olympic Games qualifier received the news, he took it coolly: “I was still processing the fact that I am qualified and the reality hits hard now that I’m here in Paris.” The road to the Olympic Games were a long one for Bertrand, but he is thankful for the opportunity to represent his country: “It was a tough journey as I had to be away from my family to go to an intensive training camp in China for two months, but I am thankful that I am qualified and finally here.” When asked if he made any friends during his time at the Olympic Games, Bertrand said: “With the help of Interpreter, it was easy to get to know some friends from other nations.”

▲ (Top and bottom picture) Shu Faye and Bertrand commemorating their meeting through a selfie with the Galaxy Z Flip6

Watch Shu Faye’s full journey to the Olympic Games and more of her conversation with Bertrand here:

For more information on the Galaxy Z series, please visit:

• Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/
• Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/

Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, is bringing cutting-edge mobile technology and Olympic inspiration to the Winter Youth Olympic Games Lausanne 2020. In addition to its Olympic Showcase, Samsung is connecting the future generation of Olympic athletes with current Olympian Dina Asher-Smith to defy barriers to achieve meaningful progress and push beyond all limits with an inspirational panel session.

“Samsung has supported the Olympic Movement for over 30 years, and we are proud to continue our legacy by empowering this generation of athletes to ‘Do What You Can’t’ spirit at the Youth Olympic Games Lausanne 2020,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “From Lausanne to Tokyo, this Olympic year holds many exciting opportunities for Samsung to showcase innovation and change the way participants experience the Games through mobile products and services with 5G connectivity.”

Throughout the Youth Olympic Games, visitors will be able to immerse themselves in Samsung’s groundbreaking technology at the Samsung Olympic Games Showcase located in the Yodli Park. Visitors will be able to experience:

• 5G Galaxy Smartphones: Samsung’s Olympic Games Showcase invites visitors to experience the most recent editions of Samsung’s 5G smartphones, including the Galaxy S10, Galaxy Note10, Galaxy Fold and Galaxy A90.
• Creative Experiences: Visitors will be also able to interact with the creative capabilities of Samsung mobile technology, such as Galaxy smartphone cameras, S Pen and VR.
• Olympic Games Pins: Visitors will have the opportunity to receive special Samsung Olympic Games pins that embody the value of the Youth Olympic Games.

To further empower connection and inspire the next generation of Olympic athletes, Samsung will also host a special panel discussion as a part of the ’Chat with Champions’ series, co-hosted with the International Olympic Committee. Athletes competing in the Youth Olympic Games are invited to learn more on building their personal brand, and to hear inspirational stories that will keep them motivated as their careers develop – on and off the field of play. Panelists will include:

• Stephanie Choi, Senior Vice President and Head of Global Marketing Team, Mobile Communications Business at Samsung, who will provide insights about Samsung brand and her career journey as an industry leader and innovator;
• Dina Asher-Smith, World Champion sprinter, Team GB Olympic Medalist, and one of Team Galaxy athletes, who will share her story of defying barriers to become the fastest British woman in recorded history;
• Janosch Nietlispach, Six-time Kickboxing World Champion turned social media influencer, who will talk about how he became an athlete influencer, interacting with fans on social platforms;
• Zac Farrer, Global Partnership EMEA, Facebook, who will share tips on how athletes can grow their personal brand and expand their communities on social media.

Participating athletes are invited to visit the special ‘Chat with Champions’ session at the Yodli Café at 8pm on Jan 12th to meet other athletes and share encouraging messages to support one another.

“Samsung has been an integral part of elevating the Olympic Games’ fan experience through their innovative technology and powering lifelong memories for athletes and fans alike,” said Timo Lumme, Managing Director of the IOC Television and Marketing Services. “As we celebrate what the future of the Olympic Games will look like for future generations in Lausanne 2020, it’s only natural that Samsung is helping make that connection.”

As a longstanding Olympic partner, Samsung will continue its support for athletes defying barriers beyond the Youth Olympic Games Lausanne 2020 to the Olympic and Paralympic Games Tokyo 2020.

Fans and volunteers experience the Galaxy Fold, Note10+ 5G, and A90 5G smartphone devices at the Samsung Olympic Showcase in Yodli Park during the Youth Olympic Winter Games Lausanne 2020.

Fans and volunteers experience the Galaxy Fold, Note10+ 5G, and A90 5G smartphone devices at the Samsung Olympic Showcase in Yodli Park during the Youth Olympic Winter Games Lausanne 2020.

Fans and volunteers experience the Galaxy Fold, Note10+ 5G, and A90 5G smartphone devices at the Samsung Olympic Showcase in Yodli Park during the Youth Olympic Winter Games Lausanne 2020.

Samsung Olympic Showcase, the unique dome-shaped venue put Samsung’s latest technology on display, in addition to providing various experiences during the Youth Olympic Winter Games Lausanne 2020.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 20 years, the company’s industry-leading wireless communications equipment has enabled fans and athletes around the world to stay connected and share in the journey to achieve greatness of sportsmanship. For Tokyo 2020, Samsung will help spread the spirit of the Olympic Games through proprietary innovations that are shaping the digital future of the Olympic Games. Samsung’s commitment to the Olympic Movement will continue through to Los Angeles 2028 in the wireless communications equipment and computing equipment category, including the activation of the Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment.

Throughout the Olympic Winter Games, a total of nine Samsung Olympic Showcases, featuring a mix of cultural, technological and immersive fan experiences, will be in PyeongChang and Gangneung, including Olympic Parks and the Olympic Villages, the Main Press Center, and four at the Incheon International Airport. Samsung Olympic Showcases @ PyeongChang Olympic Plaza and @ Gangneung Olympic Park opening on February 9^th will provide visitors with engaging experiences incorporating Samsung’s legacy of breakthrough innovation and interactive activities powered by Samsung technology.

Athletes and fans will first experience the Samsung brand history and heritage in engineering, design, and craftsmanship, and then the partnership history with the Olympic Games. Then through interactive experiences, visitors will be able to feel the exhilaration and escape into real-world thrills in winter sports through VR including snowboarding and skeleton, as well as participate in alpine and cross-country skiing contests that will challenge fans’ fitness capacity. For the first time, visitors will be able to experience the ‘Mission to Space VR: A Moon for All Mankind’ created by Samsung. Visitors will experience a full space mission including mission briefing, trying on the training suits and helmets, and the truly immersive experience in the Moon rig where they will feel lunar gravity with every step.

“For two decades as a Worldwide Olympic Partner, Samsung has connected fans, visitors and athletes from around the world with our latest technological innovations, which have now evolved to also include immersive experiences,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “We’re delighted to share Samsung’s latest mobile technologies and products so fans and athletes can enjoy new, unique experiences while at the Olympic Winter Games.”

“Over the course of our longstanding partnership, Samsung has brought new experiences and technology advancements to each Olympic Games,” said IOC President Thomas Bach. “Samsung helps to make each and every one an exciting and meaningful experience for all.”

Visitors will experience and engage with Samsung’s products and Galaxy brand through a variety of activities through a comfortable, interactive environment, including:

• Immersive VR Experiences: Unique VR experiences powered by the Galaxy Note8 will allow fans to escape into exhilarating moments on the fresh mountain slopes in snowboarding and skeleton as well as escape to space in Mission to Space VR: A Moon for All Mankind’ – available to consumers to experience for the first time. Other experiences include simulated skiing adventures.

• Playful Experiences: Promoting the playful side of technology, Portrait Pool allows visitors to turn their “selfies” into painted characters for social sharing, S Pen Gallery to create own portraits with Galaxy Note8 and S pen as a paint brush, Infinity Moment to create user generated content with the Galaxy Note8.

• Kids Lounge: A dedicated kids lounge in a hands-on zone, where kids can play, learn and explore Samsung products and expand their creativity through hands-on experience.

• Smart Home (IoT): Multi Device and futuristic demos powered by mobile technology that showcase the IoT, helping visitors to imagine the future lifestyle.

• Unbox Samsung: The journey of ‘Unbox Samsung’ where visitors can experience the Living History of Samsung since 1988 when the first mobile phone was launched.

• Purchase and Customer Service: Visitors will also be able receive customer service and make purchases of the mobile products and its accessories.

• Interact & Relax: Within lounges and in the Cultural Community where various lifestyle programs will take place as well as in the Café where food and beverages will be available for purchase using Buddy Points acquired during the interactive experiences.

• Special Events: A series of events will take place at the Samsung Olympic Showcase to enhance the Olympic Winter Games experience including athlete visits and celebrating holiday moments.

In celebration of the Olympic Winter Games PyeongChang 2018, Samsung Electronics Co., Ltd., Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, today announced that the Official App of PyeongChang 2018 is available for download.

Samsung is once again powering the custom mobile application, as an effort to further enhance the Olympic Winter Games experience for all, ensuring smarter communications and smoother wireless operations during the Olympic Games. The Official App of PyeongChang 2018 was created in partnership with the International Olympic Committee (IOC) and the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG). The all-in-one app will help fans better enjoy the Olympic Winter Games experience by offering real-time updates, athlete information, medal standings and Olympic and Paralympic records.

Evolving from the Wireless Olympic Works service which began in 2004, the Official App of PyeongChang 2018 offers differentiated content based on location, news updates, ticket and venue information as well as online cheering service to support athletes.

“As part of our commitment to creating an enjoyable Olympic Winter Games experience for athletes, fans, and consumers, we’re proud to create connections, and to help share the Olympic Spirit around the world,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Through our innovative technology advancements, our goal is to contribute to a meaningful and unforgettable experience for all.”

In addition to providing the latest updates that users need to know about the Olympic Winter Games, the Official App of PyeongChang 2018 is also customizable, allowing users to stay up-to-date on specific events and results they care about the most, and to receive push-notification alerts based on their favorite countries, sports or athletes.

The Official App of PyeongChang 2018 is available in English, Korean, French, Japanese and Chinese, and can be downloaded for free on Google Apps, Google Play Store, and iOS App Store.

About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through PyeongChang