One Invisible Connection Cable[1]

The 5-meter cable is designed to blend seamlessly into your space, functioning as a single solution for both power and data. Unlike traditional setups that leave a clutter of cords behind your TV, the One Invisible Connection Cable allows you to hide all your device connections, creating a clean and sophisticated look that complements your decor.

Here’s why the One Invisible Connection Cable is what you need:

• Clutter-Free Living: Forget the frustration of tangled wires. With this cable, your devices stay connected discreetly, leaving your living space tidy and stress-free.
• Blends into the Background: Designed to be nearly invisible, the cable harmonizes with your surroundings, ensuring that your TV takes center stage—without the distraction of visible wires.
• Enhanced Flexibility: While a 5-meter cable is included with your purchase, consumers also have the option to upgrade to a 15-meter length where the cable allows you to position your devices exactly where it works best for you, ensuring a seamless and clutter-free setup.

Whether you’re upgrading your home entertainment with the stunning Neo QLED 8K, OLED or elevating your living space with The Frame TV’s artful design, the One Invisible Connection Cable ensures that your setup is as sleek and elegant as the TV itself.

Transform your space today and embrace the future of home entertainment with Samsung’s Neo QLED 8K, OLED and The Frame TVs – where cutting-edge technology meets impeccable design.

For more information on Samsung Neo QLED 8K TV, visit: https://www.samsung.com/my/tvs/neo-qled-tv/?qled-8k

For more information on Samsung OLED TV, visit: https://www.samsung.com/my/tvs/oled-tv/s95d-65-inch-oled-4k-tizen-os-smart-tv-qa65s95dakxxm/

For more information on Samsung The Frame TV, visit: https://www.samsung.com/my/lifestyle-tvs/the-frame/ls03d-65-inch-black-qa65ls03dakxxm/

[1] Refers to the single optical cable connected to the One Connect Box and excludes external device cables. Compatibility may vary by model.

[2] Only applicable for QA85QN900DKXXM, QA75QN900DKXXM, QA85QN800DKXXM, QA75QN800DKXXM models.

[3] Only applicable for QA77S95DAKXXM, QA65S95DAKXXM models.

For decades, the TV has been a static object, confined to sit on the outer edges of a room or inside a cupboard, never moving from a single space as we attempt to hide away the cables that bring it to life. Yet Samsung Electronics believes that the TV should be an agile and dynamic device, with the flexibility to be positioned anywhere within in space and moved whenever desired. Combining cables into a single line, the One Invisible Connection was thus conceived to eliminate clutter and free the TV from its past.

Recently the Newsroom sat down with the One Invisible Connection managers to take a closer look at the journey from product planning to development, as they created this innovative solution.

First-of-its-kind Flexibility

The first development in Samsung’s dramatic reduction of cable clutter was the One Connect Box, a hub for connecting various A/V components to the TV, introduced in 2013. Building on this work, in 2017, the company debuted the Invisible Connection, which combined all data and A/V lines into a forked cable. This year, it unveiled a first-of-its-kind innovation: a new One Invisible Connection that integrates everything – data and power – into a single cable.

The new One Invisible Connection is the culmination of the team’s combined efforts to overcome numerous obstacles. “Last year, we focused more on the appearance to create a design that seems invisible. But this year, while developing the newer version, we looked closely at real households to see how the cables were actually installed,” remarked Mingu Roh from the Product Strategy Team. “People would twist and mold the cables to hide a power line out of sight. So, we thought integrating the lines into one single cable would be fundamental to increasing the TV’s freedom.”

The greatest technical hurdle was to allow a customer to freely change the location of their TV around a room, without being hindered by bulky power or data cables. Junghwa Choi from the R&D Team explained, “We developed a solution which uses high-speed SerDes, optical communication, and error compensation technology to integrate the power and data lines into one thin cable.” Seungbok Lee from the R&D Team added, “We decided on this route after careful deliberation.”

The cable provided with the TV is 5 meters in length, but if needed, the line can be extended up to 15 meters, with the separate purchase of a longer One Visible Connection.

This is how Samsung 2018 QLED TVs were freed from spatial restrictions. With the One Invisible Connection, users can easily move their TVs, avoiding the tiresome process of reorganizing tangled lines and unplugging the powerline from the outlet. No longer required to be positioned close to sockets or in front of a sofa in the living room, the TV can be enjoyed anywhere in the room.

Safety First

The One Invisible Connection has piqued public curiosity and raised certain questions concerning safety for small children and animals. Keeping these considerations at the forefront of their minds, the R&D Team undertook the sizable task of designing an ultra-thin cable that safely allows high-voltage transmission.

Customer safety was the team’s top priority in any situation. Focusing on the management and reduction of various safety risks led them to develop a new piece of technology: an over-current protection circuit that shuts off power in the rare case of overheating. In risky situations, the One Invisible Connection immediately cuts off power. “If it is unplugged or disconnected, power is cut off within two seconds for safety purposes,“ said Duhee Jang from the R&D Team.

Samsung was approved by Underwriters Laboratories (UL)*, guaranteeing the safety of the One Invisible Connection. Nevertheless, the certification process itself was challenging, as there were no pre-existing standards to measure the new development against. In fact, Samsung created a new standard.

“We worked closely with UL from the beginning of the project to define customer needs and standards. Given the time constraint, the Planning and R&D Teams had to work simultaneously and these profound efforts are why the successful development and optimization of the One Invisible Connection are particularly meaningful,” said Lee. “UL Marks are the most widely recognized safety certification marks in the world. We are proud of the fact that we were able to present these new standards,” he added.

First Impressions

Resolving the shortcomings of traditional cables, the developers of the One Invisible Connection paid close attention to consumer preferences. On their home visits, they had also gained insights about consumer perception of cable thickness.

Roh said, “There was feedback that thin cables seem vulnerable and unstable. People even asked me, ‘Is it OK to have a cable this thin?’ So the team began its research and verification process to find an optimal thickness that would also assure users.”

As the product evolved into a hybrid cable containing both power and data lines, the team enhanced durability by swapping materials. “The major changes include switching the cable material from Kevlar to the more durable Teflon on the outside,” Choi elaborated. “It successfully integrates several important technologies.”

In their desire to blend it seamlessly into the home, the team went beyond the traditional boundaries of the TV. Some may doubt the importance of a cable, but Samsung’s One Invisible Connection is at the forefront of the evolution of the TV from simple audio-visual medium to a lifestyle product.

In consideration of the growing trend of consumers seeking greater convenience from their products, maximizing mobility is the future of TV design. The team hopes it will soon be the norm that people move their TVs anywhere around their homes.

*UL is a global safety consulting and certification company, approved to perform safety testing by the U.S. federal agency Occupational Safety and Health Administration (OSHA).

Kuala Lumpur, 31^st May 2018 – Today marks the local launch of Samsung’s 2018 QLED TVs. Our relentless pursuit of TV perfection, coupled with an ambition to maintain our strong presence in the global market pushes us to usher in a new era of the Intelligent TV Display. It also introduces Samsung’s vision for the future of TV.

It is clear that today’s users are after larger screens, purer image quality, and hassle-free installations along with an easy-to-use AI-based technology to connect the smartphone to a TV. This is a trend driven by ever-changing consumers’ expectations.

Since its debut in early March at New York, the QLED TV is leading the global market with extra-large, ultra-high definition TVs[1].

It is the TV that does it all. In three simple words: Unrivalled viewing experience. No more distractions, just pure entertainment.

“This year, our 2018 QLED TVs are truly the most cutting-edge and contemporary-designed TV based on the modern consumer’s lifestyle. As such we are proud to say that our consumers will be able to enjoy their content, and how they interact with their devices on a redefined level,” said Yoonsoo Kim, President, Samsung Malaysia Electronics.

With this said; Samsung’s 2018 line of televisions is undeniably the most versatile and exciting yet. Thanks to the enhancements that have made the TV much more immersive and intelligently adaptive with users’ lifestyles, let’s take a closer look at the key features.

Q Picture: Enjoy Purest Pictures Without Distractions

To create even more stunning picture quality with pristine contrast, the TVs feature the new Direct Full Array which uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites. This reduces blooming and halo effects and enables deeper contrast, with inky blacks and brilliant whites.

“This (Samsung Q9F) is a rare beast that seems as comfortable in pitch black as it is with the lights blazing. Its light and color performance is, as it was last year, unprecedented.” – TrustedReviews[2]

Advanced Anti-reflection technology ensures that the TVs’ spectacular picture quality can be enjoyed from almost any angle, and also helps boost contrast. Aligned with the new products, which include models wider than 55 inches, Q Engine technology automatically upscales on-screen content to UHD levels to further enhance viewers’ immersion.

Q Style: Spend Time Watching, Not Searching

Samsung’s 2018 QLED TVs’ style changes based on innovative technologies are also noticeable. Magic Screen is an energy-saving function that allows the TV to elegantly display images as well as real-time information such as the weather or news. For wall-mounted TVs, Magic Screen can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

Samsung has also introduced a simple solution to eliminate cable clutter, called the One Invisible Connection, which integrates power cables and data lines that were previously separated to allow the TVs to harmonise with their surrounding aesthetic. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

“Samsung scored a homerun with the design of this year’s Q9F. Between the Invisible Connection cable that now also carries power as well as the video signal, to the simple yet helpful switch to a pedestal base cool, plus with the addition of Magic Screen, this TV is a technology statement with visual appeal.” – AVS Forum

Q Smart: Value Beyond Investment

The new QLED TVs are designed to seamlessly connect with SmartThings[3]-compatible devices to offer users even greater control over their home’s smart technology. In addition, users can access a variety of apps on the QLED TVs that they can enjoy at any time through one intuitive menu.

Audio Lineup

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theatre systems.

• HW-N650: Designed for gamers, the HW-N650 soundbar features Acoustic Beam Technology that puts consumers at the center of the action.
• HW-NW700: The HW-NW700 soundbar features a wall-mounted design that perfectly complements QLED TVs so that they both blend beautifully into any home environment.

Samsung 2018 TV Lineup

In response to rising consumer demand, Samsung is reinforcing its commitment to ultra-large screen televisions. The 2018 Samsung TV edition features 9 series across the QLED TV, Premium UHD, UHD display range, available in a variety of sizes. Models in the 2018 line up feature both flat and curved display options.

• QLED TV: Models in the 2018 QLED TV range include – Q9F (75”, 65”), Q8C (65”, 55”), Q7F (75”, 65”, 55”). The QLED TVs feature enhanced color and contrast, HDR10+ compatibility, Magic Screen, Smart TV enhancements with SmartThings, One Remote Control and the One Invisible Connection.

• Premium UHD: Models in the 2018 Premium UHD TV lineup include NU8500 and NU8000. The Premium UHD TVs include features such as dynamic crystal color, HDR10+ compatibility, clean cable solutions, and Smart TV enhancements with One Remote Control.

• UHD: Models in the 2018 UHD 4K TV lineup include NU7400 (55”, 65”), NU7300 (49”, 55”) and NU7100 (55”, 58”, 65”, 75”). These UHD TVs include feature such as 4K UHD and HDR picture capabilities, clean cable solutions, slim design and Smart TV capabilities.

Samsung’s 2018 home entertainment lineup will be available starting 1^st June 2018 onwards at all Samsung Brand Stores and authorised dealers nationwide with details as follows:

*Prices shown are with 0% GST.

For more information on Samsung’s TV and Audio products, please visit

www.samsung.com/my/tvs/qled-tv/highlights/ and www.samsung.com/my/audio-video/.

Vincent Lee, Head of Audio Visual, Samsung Malaysia Electronics, introducing several key features of the new QLED TVs at the launch today.

Yoonsoo Kim, President of Samsung Malaysia Electronics, posing for a photo with Samsung’s latest QLED flagship TV

Yoonsoo Kim, President of Samsung Malaysia Electronics, posing for a photo with Samsung’s latest QLED flagship TV

[1] https://news.samsung.com/global/next-for-qled-part-1-samsung-dominates-the-large-screen-tv-market.

[2] http://www.trustedreviews.com/reviews/samsung-qled-q9fn

[3] SmartThings is available on iOS and Android-powered devices.