Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of differentiation and impact, among others, in a total of nine categories – Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX), and User Interface (UI).

“It is important for a design to connect the changing values with innovative technologies,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. “We are committed to offering a meaningful experience that both meets the various demands of customers and improves the quality of our lives.”

Three Gold Award Winning Products Recognized for Designs That Offer Customized Experiences to Different Lifestyles

The Freestyle is a portable screen that can display as large as 254cm in diagonal length depending on the environment where it is used, be it on the wall, the ceiling or the floor as it rotates 180 degrees.

Thanks to its lightweight and minimal design, The Freestyle is highly portable, allowing the user to hold it in one hand, and can be used with ease both indoors and outside such as on camping sites. Depending on each individual lifestyle, it can also be used as a Bluetooth speaker or as an ambient lamp that can glow light in various colors.

The Galaxy Z Flip3 was honored for its iconic and compact design that comes with premium features and exclusive foldable experiences providing a truly personalized smartphone experience. With Galaxy Z Flip3’s unique form factor, users are able to enjoy the full smartphone experience when unfolded and pocketable design when folded in half. Not only is the design refined by providing a large Cover Screen, but it also maximizes the usability by allowing users to view notifications and capture a quick photo even when folded.

The vacuum cleaner The Bespoke Slim[1] also won the Gold Award for its simple design that blends well with the surrounding living space. The Bespoke concept, which brings customized products to fit lifestyles and tastes, was applied to the product, improving the experience throughout the entire cleaning process from product storage to dust emptying.

Total of 71 Awards, From Product to UX design, Including TVs, Home appliances and Smartphones

With its designs being recognized in all categories at the iF Design Award 2022 including Product and User Interface (UI), Samsung Electronics won the most number of awards totaling 71.

In addition to the three Gold Awards, the Neo QLED 8K, the Bespoke French Door Refrigerator, and the Galaxy Buds2 also won awards in the Product category.

The One UI 4, new interface of Galaxy smartphones that enables users to customize their devices, and the Galaxy Upcycling at Home, which allows users to build a smart home by recycling unused Galaxy phones into Home IoT devices were also recognized for the design excellence.

[1] Product availability may vary by country

“At Samsung, we’re focused on bringing the latest mobile innovations to even more people,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “We saw an incredible response to Galaxy S20 FE and Galaxy S21 lineup. So we applied the same approach with S21 FE 5G, equipping it with the premium features that matter most to our loyal Galaxy fans — because we’re focused on delivering a smartphone that meets their most important needs.”

More Ways for Users to Express Themselves

The S21 FE 5G continues the Galaxy S21 legacy with a premium, signature design. It all starts with the iconic, fan-favorite Contour-Cut frame that seamlessly integrates with S21 FE 5G’s camera housing for a stylish, unified look. Samsung is giving consumers even more ways to express themselves with four new, fashionable color options — Olive, Lavender, White or Graphite — all of which include a stylish haze finish. And the S21 FE 5G features a sleek and slim 7.9mm-thick body, so it can easily slip into a pocket to keep up with any on-the-go lifestyle.

Power for When Fans Need It Most

Samsung users said power and display are critical to keeping up in today’s 24/7 world. That’s why S21 FE 5G comes equipped with Galaxy’s latest, super-fast application processor – the same powerful processor used in the S21 series. Dedicated gamers and streamers will be wowed by the S21 FE 5G’s ultra-crisp, high-quality graphics and picture quality, and the S21 FE 5G’s new 240Hz touch response rate takes all their favorite games to new heights with lightning-fast reaction capabilities[1]. And those games will look incredibly smooth thanks to S21 FE 5G’s 120Hz refresh rate, which provides the highest resolution on a Dynamic AMOLED 2X display.

Long-lasting batteries are also a top priority for busy, on-the-go Galaxy users, so S21 FE 5G is outfitted with an all-day battery built to last from work, to home, and everywhere in between. S21 FE 5G’s powerful battery is reinforced with 25W Super-Fast charging capabilities so you can charge your battery by more than 50% in just 30 minutes[2]^,[3], and enjoy the S21 FE 5G’s brilliant high-speed performance without interruption.

Photo Favorites for the Galaxy Fan

The Galaxy S21 is renowned for its industry-leading camera, and S21 FE 5G is equipped with the same pro-grade setup used to capture the world’s most vivid photos. Photography amateurs and pros alike can effortlessly edit, post, and share scroll-stopping content. It also includes an improved Night Mode setting. Now, users can enhance low-light shots while out with friends at night and capture super-clear photos in the darkest conditions. And when you want to get everyone in the shot, S21 FE 5G provides Samsung’s best selfie experience yet. Use S21 FE 5G’s advanced 32MP front camera to snap a high-quality selfie of all your best friends, then let its enhanced AI Face Restoration capabilities make you all look your best. Plus, with Dual Recording, you can stay on top of the action in front of and behind you — just start recording, and your camera captures views from both lenses at the same time.

A Truly Tailored and Secure Mobile Experience

Thanks to Samsung’s intuitive One UI 4, you can design your ideal mobile experience — one that’s uniquely suited to your needs and allows you to express who you are, securely. Packed with deeper customization options and stronger privacy controls, you get to call the shots.

With expanded capabilities, your home screens, icons, notifications, wallpapers[4], and more can all be reimagined. Take for instance, widgets, which have been redesigned and upgraded to offer deep personalization options. Samsung believes a truly tailored experience goes beyond just look and feel. To ensure peace of mind, S21 FE 5G is built with a new privacy dashboard that brings security and privacy controls into one convenient place, making the experience of One UI 4 on the Galaxy S21 FE 5G as seamless as it is secure.

The Galaxy S21 Fan Edition 5G is priced at Recommended Retail Price of RM2,899 and RM3,099 for 128GB and 256GB respectively.

For more information about the Galaxy S21 FE 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/

[1] Available in 120Hz display setting and in the Game Mode.

[2] Charging with 25W Super-fast charger from 0 to 50%. Charger is sold separately.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,500mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Some may cost extra money.

[5] Measured diagonally, Galaxy S21 5G’s screen size is 6.2″ in the full rectangle and 6.1″ with accounting for the rounded corners, Galaxy S21+ 5G’s screen size is 6.7″ in the full rectangle and 6.5″ with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole

[6] Available in 120Hz display and in the Game Mode.

[7] Available in 120Hz display setting and in the Game Mode.

[8] May vary by market and carrier.

[9] Storage availability may differ by country, model or carrier. Actual storage space availability may vary depending on pre-installed software and by country, model, file size and format.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a whole host of new Color Palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menu, button and background. And with reimagined widgets that offer even deeper customization, it’s never been easier to put your own personal stamp on your smartphone experience. You can even more effortlessly express yourself with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

There’s no privacy without strong security. That’s why, with One UI 4, Samsung is bringing the latest privacy and security features, so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings is simple.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of Samsung’s incredible extended ecosystem of devices and third-party apps, unlocking a more powerful mobile experience.

Samsung’s partnerships with other industry-leaders, like Google, ensure seamless experience when using your favorite third-party apps and services. This means you can enjoy apps like Google Duo, which provides high-quality video calls with friends and family.

And whether you’re using a Galaxy Z Series, Galaxy Watch or Galaxy Tab, you’ll get the uniformed look and feel across your devices, and will be able to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series starting November 15^th and will soon become available on previous Galaxy S and Note series as well as Galaxy Z series, A series and tablets.¹ This announcement comes alongside a new software update for the Galaxy Watch series² that, starting today, enables users to enjoy enhanced health features and new watch faces.

¹ At a later date the update will also be available on the Galaxy S20, S20+, S20 Ultra, S20 FE, Note20, Note20 Ultra, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3, Z Flip3, Z Fold2, Z Flip, Z Flip 5G, Galaxy A82 5G, A72, A52, A52 5G, A52s 5G, A42 5G, and Galaxy Tab S7 and Tab S7+. Availability may vary by region.

² Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3

“One UI 4 helps users create their own, optimized mobile experience because Samsung recognizes that, everyone wants to meet their unique needs and preferences,” said Dr. TM Roh, President and Head of Samsung Electronics’ Mobile Communications Business. “As we’ve done with every iteration of our One UI, we’ve listened to our users to understand the tools and innovations needed to create a better, more reliable, and enhanced overall user experience.”

One UI 4 Beta Launch

The One UI 4 Beta Program allows users to try out One UI 4’s upgraded features ahead of its official release. Samsung Galaxy S21 series¹ owners in select markets² can register for the beta program via the Samsung Members app on their devices. Participants will be able to preview the One UI 4 design and new features³ and submit feedbacks. Samsung will use the information gathered from the beta program to fine-tune the One UI 4 user experience before delivering a final, optimized upgrade later this year.

Delightful Experiences, Designed by You

Samsung’s One UI user interface brings a unified mobile experience to Galaxy smartphones through simplified and streamlined interactions and a clean and elegant design.

One UI 4 beta participants will be able to experience comprehensive customization capabilities and privacy controls that empower them to design their ideal mobile experience — one that’s uniquely suited to their individual needs and allows them to express who they are.

The Look You Want

With One UI 4, users get customization options at every turn. A wealth of theme options let the users adjust the look and functionality of their device, giving them tools to configure their home screens, icons, notifications, wallpapers and much more. Plus, redesigned, upgraded widgets offer deep customization — from visibility to appearance. Users also get convenient access to a more robust and diverse array of emojis all in one place, so they can effortlessly navigate their options to enjoy richer communication experiences.

Empowering Privacy Options, Total Protection

The new One UI 4 also brings enhanced privacy and protection functions that make it easier for users to understand exactly how their data are being used to customize their settings and deliver a more personalized mobile experience. Indicators alert users to app camera and microphone usage, so they can instantly disable permissions if they don’t want to grant access. One UI 4 also expands on Android 12’s permission options, allowing users to view their permissions history from the last seven days, not just the last 24 hours. They can also check the current data usage of both their permissions and their apps.

^[1] The users of Galaxy S21, Galaxy S21+, and Galaxy S21 Ultra can participate in the beta program.

^[2] The Beta Program will be available in China, India, Germany, Poland, South Korea, UK, and US. The release date can vary by each market.

^[3] Some of the new features might not be supported when beta program is open.

At SDC21, the company plans to share its latest updates in software, services and platforms with thousands of developers and creators to enable smarter, more seamless connectivity across devices. The attendees will be able to discover opportunities to create cutting-edge solutions for millions, leveraging Samsung’s expansive ecosystem.

DJ Koh, President and CEO of Samsung Electronics’ IT and Mobile Communications Business Division, will open SDC21 by addressing which direction Samsung’s strategy would head to bring innovation to consumer experience.

The following keynote speakers are lined up to discuss Samsung’s strategies for platforms and ecosystems with topics ranging from security, privacy to various platforms including Bixby, SmartThings and Tizen:

• Daniel Ahn, Senior Vice President, Mobile Platform Center
• Samantha Osborne, Vice President, SmartThings Inc.
• Jeongsook Lee, Vice President, Customer Experience Office
• Yongjae Kim, Senior Vice President, Visual Display Software R&D
• Bill Mandel, Vice President, Visual Solution Lab, Samsung Research America
• Janghyun Yoon, Executive Vice President, Mobile Software R&D

SDC21’s highlight sessions consist of three groups. The first one, Platforms Designed For Connected Experiences will explore Bixby and SmartThings’ cross-device experience and how Samsung plans to make the vision of the future Smart Home a reality.

The second session Innovating Mobile Experience Across Samsung Galaxy Ecosystem will take a look at the One UI 4’s innovations and foldable device design process to help developers optimize their own apps for a growing number of foldable devices.

The third session, The Evolution of Tizen and Innovative Screen Experiences will peer into Samsung’s new Smart TV services and how its ecosystem has enhanced with Tizen 6.5.

Furthermore, developers who want to keep abreast of industry insights and state-of-the-art technology will find Tech Talk sessions from Samsung’s top experts very helpful. For those interested in the latest Samsung technology, it is highly recommended to visit SDC21’s Digital Tech Hub, a digital exhibition of the Samsung technology with easily accessible resources.

Code Lab will offer an opportunity for developers to boost their skills with a hands-on coding experience with sample applications for testing simple scenarios. Developers can even try their codes on cutting-edge devices like Galaxy Z Fold3 and Galaxy Z Filp3 via remote access.

In recognition of content developers for excellence in design, innovation, quality and performance, the winners of the 2021 Best of Galaxy Store Awards will be announced in SDC21.

The developers and even end-customers will have the chance to win a Galaxy Z Flip3 by participating in digital badge collection on the SDC21 website. By watching sessions and participating in Code Lab and Hacker’s Playground as well as social media events like #mySDCstack and securing five or more digital badges, participants will earn the chance to win a Galaxy Z Flip3.

The SDC21 will be broadcast on Samsung Newsroom and the SDC website on October 26, at 10:00 a.m. Pacific Time. For more information about the SDC21, please visit https://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC21.