Personalization is a key driver of interest among consumers looking to own a premium smartphone. In particular, 85% of these consumers are likely to stay with a mobile brand that offers a wide range of personalized options[1]. The preference for personalized options is important not only for exterior personalization such as phone accessories and phone colors, but extend also into software aspects such as app icons, widgets and home screen appearances.

To better engage and create resonance with Millennials and Gen Zs in SEAO, Samsung empowers users around the region to personalize their Samsung Galaxy devices to reflect their personalities and unique identities – from colors to accessories, or cover screen to user interface (UI), for products ranging from the Flip5 and Fold5 to the Watch6 and Buds2. With One UI 5 and Good Lock, an app which allows customization of the lockscreen, keyboard, navigation bar and more, users now more than ever have wider options for personalizing their Galaxy devices inside out. The Samsung x You campaign is a culmination of the company’s efforts in offering innovative and unique products and experiences that celebrate our users and their individuality.

“At Samsung, we have long been believers of empowering our users to embrace who they truly are and express themselves through our efforts in innovation and design. Through our bespoke services and offerings, our users have the option to personalize their devices’ look and feel to how they want it to be. This customization extends to the functional aspects as well through software innovation, bringing out the fun and experiential aspects of the user experience tailored to individual needs,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania.

He further adds, “The Samsung x You campaign is a natural culmination of our efforts thus far, as part of our ongoing commitment to further solidify Samsung as a driver of personalization in this industry, starting first with our Galaxy devices such as our latest foldables and wearables, and eventually the rest of our product offerings. We are excited for consumers to see and experience our increased focus on personalization in our storefronts and online stores, and through the Samsung x You campaign, be inspired to show the world their unique personalities and find the communities that matter to them.”

Samsung x You Across Southeast Asia and Oceania

Samsung x You will be progressively rolled out across all markets in the Southeast Asia and Oceania region, including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Consumers can expect a series of hyperlocal campaigns ranging from collaborations with local artists and brands that exemplify the expressions of community pride and belonging, customized accessories that leverage local elements and culture, curated user experiences such as pop-ups for the latest Galaxy devices, as well as in-store Bespoke Studio experiences that let users sticker their favorite products, as well as to purchase Samsung Galaxy devices personalized to suit their unique styles.

The Samsung x You campaign will also see the launch of exclusive The Breakfast Café Accessories Collection in the SEAO region, which features new Samsung original designs. Inspired by the shared love for food in the region, as well as the popular appeal of café hopping and brunch dates among the Millennials and Gen Zs, Samsung has also collaborated with four cult-favorite brands regionally – COMMON GROUNDS, Hellu Coffee, OATSIDE and Ya Kun Kaya Toast – to bring to life breakfast-themed accessories that will transform the latest Galaxy devices into the ultimate brunch companion. These accessories include phone cases, GripToks, Buds Cases, keyrings and more, and will be up for grabs across all markets in the SEAO region through social contests, giveaways and purchase redemptions[2].

Exclusive merchandise giveaways in Malaysia

Customers who purchase the Galaxy Z Flip5 at Samsung Experience Stores at The Gardens Mall from 17 – 19 November 2023 and Pavilion KL from 24 – 26 November 2023 can redeem The Breakfast Cafe accessories[3].

Join our Brunch Date Giveaway on Instagram from 1 – 15 Nov 2023. Those who submit the most creative posts will stand a chance to win a Bread Bundle, OATSIDE Bundle, or Coffee Bundle!

Write your most creative comment on the Brunch Date Giveaway contest posts from today until 15 Nov 2023 and stand a chance to win exclusive collaboration merchandise, Chuck’s Bundle[4], Dmeow Bundle[5], or PMC Bundle[6]! There’ll be 5x winners for each bundle.

To learn more about Samsung x You, please find your nearest Samsung Experience Store https://www.samsung.com/my/samsung-experience-store/locations/, or the Samsung Online Store https://www.samsung.com/my/samsung-x-you/

To buy the Galaxy Z Flip5 | Galaxy Z Fold5, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

[1] Based on internal research conducted by Samsung’s Southeast Asia and Oceania (SEAO) Consumer and Market Insights team in July 2023. Consumers, aged 18 and above, and who indicated that they were intending to purchase a premium mobile in the next six months were surveyed. A total of 1,246 respondents were surveyed from the following markets: Singapore (309 respondents), Indonesia (318 respondents), Thailand (305 respondents) and Vietnam (314 respondents).

[2] Hellu Coffee collaboration accessories are available in Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Common Grounds, OATSIDE and Ya Kun Kaya Toast collaboration accessories are available in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

[3] On a first come, first served basis. While stocks last. Terms and Conditions apply.

[4] One (1) Galaxy Z Flip5 Phone Case, one (1) compact mirror, and one (1) Lucky Lip.

[5] One (1) Galaxy Z Flip5 Phone Case, one (1) set of pop sockets.

[6] One (1) Galaxy Z Flip5 Phone Case and one (1) phone pouch.

The ultimate ‘It’ phone that upgrades better with each generation, anticipation of the new era of Galaxy innovation that’s coming has intensified to a fever pitch. Tune in to Samsung’s Unpacked event on 2 February, 2:00AM Malaysian Time, for the first glimpse of something Epic.

And now, a look at the reasons why the Galaxy S22 Ultra is all we want in life and living proof of why we’re excited for what’s next.

Yes, We See

Gen Z is the generation with a vision of what the world could be. With Samsung’s Nightography, you’ve shown the world the beauty that was once hidden in the dark. The Galaxy S22 Ultra has an incredible range of camera modes that are perfect for every occasion, but when it comes to taking epic shots at night or low light conditions, you have everything you need in Night Mode. Night Mode lets you take vivid, highly optimised photos and videos, even in the dark. No more blurry, noisy imaging. The pictures look sharp due to the innovative AI multi-frame processing which combines 30 images into just one epic shot, optimising colour and detail in every pixel.

Yes, We Share

Sharing is caring, so the saying goes. It is a value you take completely to heart; and our digital lives have become all the more beautiful because of you. Through Samsung’s collaboration with some of the world’s biggest social media platforms, you’ve leveraged the Galaxy S22 Ultra’s native camera apps like AI Autofocus, Night Mode, Portrait Video, and Super HDR to share the best photos and videos directly with friends and followers on Instagram, Snapchat, and TikTok. No other smartphone does it quite like the Galaxy S22 Ultra, but more importantly, no other person shares their view of the world better than you do.

Yes, We Care

You’re aware and you care. Environmental issues and sustainability practices are important to Gen MZ, so you make the decision to live each day as a responsible consumer. The Galaxy S22 Series is the most eco-conscious line of devices in Samsung’s line-up of Galaxy S series smartphones. Each smartphone case is designed with UL-certified, eco-conscious materials like recycled post-consumer plastics or bio-based substances. Samsung utilises ocean bound plastic which is transformed into high-performance polyamide resins into key components of the Galaxy S22 Series’ key bracket and inner cover of the S Pen. The Galaxy S22 series marks another step in Samsung’s sustainability journey under Galaxy for the Planet, which aims to unleash the company’s scale, innovation and spirit of open collaboration to deliver tangible climate actions across the MX Business and enable Galaxy users to adopt more sustainable lifestyles. This includes increasing its use of recycled materials, reducing standby power, eliminating single-use plastic from packaging and diverting all waste from landfills by 2025.

Yes, We Are

Diversity isn’t just the spice of life; it is the essence of what makes this world wonderful. In fact, you have so much freedom to choose, that the updated the One UI 5 empowers you to exercise that right with your phone. The One UI 5 upgrade brings even more customisation capabilities to your mobile experience, beyond just changing the look and feel of your phone (which is fun for you, of course). More importantly, it ensures that your Galaxy S22 Ultra is every bit as multi-dimensional as you are, whether you are gaming, partying, working or just relaxing. Bixby Routines uses machine intelligence to learn your usage patterns and preferences. It can then use this to automatically adjust settings, control apps, optimise the battery, and much more.

Your Galaxy S22 Ultra isn’t just the ultimate smartphone for you, it IS who you are, livin’ la vida Ultra.

For more information on the Galaxy S22 Ultra, go to https://www.samsung.com/my/smartphones/galaxy-s22-ultra/

To tune in to Samsung’s Galaxy Unpacked, stream it live on Samsung Malaysia YouTube, Samsung Malaysia Official Website, Samsung Malaysia Facebook and Samsung Malaysia Newsroom.

From now until 2 February, register your interest at www.samsung.com/my/unpacked/ to receive first hand updates on Samsung’s newest innovations and a RM200 Samsung e-voucher [1].

[1] The redemption of RM200 e-voucher is only available to pre-orders of the next Galaxy by registered customers. Limited to one redemption per customer. First come, first served basis and subject to availability. The redemption of RM200 is limited to selected channels only. Terms and conditions apply.

In upcoming weeks, Samsung is excited to be bringing their latest One UI offering, One UI 5, to the millions of Galaxy users around the world with new features that offer everyone the freedom to choose their own mobile experience.

Read on for a closer look at what to expect from One UI 5[1].

Use Your Phone Your Way

One UI 5 represents Samsung’s most personalized mobile experience yet, designed to give people greater options for tailoring their devices exactly how they’d like — and this begins with communication.

The new Bixby Text Call[2] feature allows users to communicate in the manner that is most convenient to them. With Bixby Text Call, you can answer phone calls simply by typing a message. Samsung’s intelligent platform Bixby converts the text to audio and shares it directly with the caller on the line on your behalf, and shows you what the caller is saying by converting their voice to text. This feature is perfect for those moments when you need to communicate but can’t necessarily be heard, such as when on a busy train or at a noisy concert. With this feature, you can take your calls in any environment without being disruptive or missing a beat.

Match Your Phone to Your Lifestyle

What you need from your device can change throughout the day. The features you utilize for your morning routine to get you up and active might not be the same as what keeps you focused during the working day. With the Routines, you can trigger a sequence of actions on your device based on your activities, and with One UI 5’s Modes, you can create customized settings for different parts of your life from sleeping and relaxing to exercising and driving.

For example, while you’re exercising, your priority might be to mute notifications in order to stay in the zone and play music. Alternatively, when it’s time for bed, turning off sounds and turning on Dark mode can help you wind down.

One UI 5 also offers a fresh, new look and feel that makes the user experience more welcoming and seamless. From bolder, simpler app icons to a streamlined color scheme, Samsung has paid attention to the intricate details for a more engaging mobile experience.

Samsung also refined the notifications in One UI 5 to be more intuitive, making them effortless to read at a glance as well as offering more defined answer and decline buttons when receiving a call through the redesigned pop-up call display.

Beyond overall design aspects, personalization and the ability to express oneself is also a key part of everyone’s mobile experience. In order to take this to the next level, One UI 5 now supports easy and diverse customization directly within the lock screen. With just a few taps, you can trim a video to transform your most memorable moments into a moving tribute on your phone. You can make this lock screen feel even more customized by changing the wallpaper, clock style, and notification pop-ups all from one screen.

A Mobile Experience Built Around You

In addition to providing you with options to curate a customized look and feel for your device, One UI 5 also offers new features that help you get things done more efficiently. For example, widgets in One UI 5 come with exciting new options and the ability to keep your Home screen neat and tidy with new Stacked widgets. This new feature lets you drag and drop widgets on top of each other and swipe left or right to quickly and easily scroll through each one, to free up space on your Home screen and use it more efficiently.

In order to help further streamline mobile tasks and activities, One UI 5 also comes with new Smart suggestions for widgets. Based on your usage patterns and the context of your mobile activity, Smart suggestions automatically suggest apps and actions that make the mobile experience even more deeply personalized.

You can easily extract text from images and paste it into a note. Whether it’s quickly capturing event details from a poster you want to send to a friend, or easily saving a phone number from a business card, One UI 5 makes it easier than ever to be productive with smart text extraction.

Furthermore, you can also control all the devices connected to your smartphone in the new Connected devices menu, where you’ll be able to access all features that work with other devices such as Quick Share, Smart View and Samsung DeX. You also now get easy access to the Auto switch Buds menu, which lets you automatically switch your Buds from one device to another for more seamless inter-device operation.

Convenient Security and Peace of Mind

Samsung understands that there is no privacy without security, so in One UI 5, these two settings have been brought together in one clear, easy-to-navigate dashboard, making it easier than ever for you to keep your device protected and your sensitive information private.

This new Security and privacy dashboard has been designed to be as simple as possible to make quick and easy to understand your device’s status. With one quick glance, you can get a quick overview of your device’s security and find suggestions and warnings depending on the status.

To make sure your private information stays private, One UI 5 also features a new notification on the Share Panel[3] that warns you if you’re about to unwittingly share a photo that contains potentially sensitive information such as an image of your credit or debit card, driver’s license, Social Security card or passport.

Built for Galaxy Users, by Galaxy Users

Samsung has worked hard over the last few months to make sure One UI 5 provides our best mobile experience yet, and in order to make sure these changes resonated with real users, Samsung received feedback from the thousands of Galaxy users participating in our One UI Beta program.

The One UI Beta Program ensures that Samsung delivers mobile experiences that truly meet the needs of Galaxy users. Through this program, participants can get early access to the interface and share their feedback to help create the best experience possible. This year saw Samsung open up its Open Beta program for One UI 5 earlier than ever before to ensure everyone had access to the exciting new user interface as soon as possible.

Subsequently, the feedback received during this process has shaped the upcoming One UI 5 experience in more ways than one. From small details, such as smoother gestures for refined look and feel, to whole features, users informed the development journey. Users noted that the Security Dashboard was a much-valued feature, setting the stage for additional updates that give people greater control over their privacy, and feedback also showed that the new Bixby Text Call feature was seen as incredibly useful for answering calls in challenging environments. As a result, this feature is set to support English early 2023.

Stay tuned to learn more about One UI 5 and how you can make your mobile experience[4] exactly the way it should be — uniquely yours.

Devices Eligible for One UI Update:

[1] Available functions may vary depending on the device, country, region, carrier and the version of One UI.

[2] Bixby Text Call is now available in Korean with One UI 4.1.1, and English version is planned for early 2023 via a One UI software update.

[3] Enhanced photo share feature is available only when system language is set in English (US) or Korean. In the case of ID, availability may vary depending on language.

[4] Description of items above is based on improvements made in the current version compared to the previous versions.

*Image for illustrative purposes. Actual UI may be different.

Customisation, optimisation, and a connected experience are the pursuit of discerning mobile phone users. Now the latest Android 13 and One UI 5 update[1] has descended on Samsung Galaxy devices, with powerful new features that make every day effortless, so you can get things done easily across your devices.

Be delighted with new colour palettes and wallpapers that will elevate the way you express your style. Discover preset routines and set modes for your activities for a whole new level of convenience. Optimise your multitasking game when you change views with a gesture, or quick open apps in split screens. Explore a bevy of camera and gallery features that will elevate your photos. These are just some of the multitude of the key features and enhancements that come with the upgrade.

Samsung successfully rolled out the Android 13 and One UI 5 upgrade to over 46 Samsung Galaxy device models[2] worldwide in less than two months – its fastest OS upgrade rollout yet. The release represents Samsung’s most ambitious mobile software to date, as it requires high levels of customisation for different carriers and markets globally. Apart from delivering innovative mobile experiences to users in the quickest time possible, Samsung also aims to ensure a unique experience that meets the needs of users.

In the coming weeks, more Samsung users can expect to receive the OS upgrade as Samsung accelerates its deployment of One UI 5 updates to a wider range of models, including older flagship devices and tablets, with a goal to complete rollout for all eligible devices by the end of the year.

For more information about One UI 5, go to https://www.samsung.com/my/one-ui/features/

List of Galaxy devices that have received the Android 13 and One UI 5 update:

• Galaxy S22 series
• Galaxy S21 series
• Galaxy S20 series
• Galaxy Note 20/Note 20 Ultra
• Galaxy A53 5G
• Galaxy A33 5G
• Galaxy Z Flip 4
• Galaxy Z Fold 4
• Galaxy A73 5G
• Galaxy Tab S8 series
• Galaxy Xcover 6 Pro
• Galaxy M52 5G
• Galaxy M32 5G
• Galaxy Z Fold 3
• Galaxy Z Flip 3
• Galaxy A52
• Galaxy S20 FE
• Galaxy S21 FE
• Galaxy Note 10 Lite
• Galaxy Tab S7
• Galaxy A71
• Galaxy Z Fold 2
• Galaxy Z Flip
• Galaxy Z Flip 5G
• Galaxy S10 Lite
• Galaxy M53 5G
• Galaxy A52s 5G
• Galaxy M33 5G
• Galaxy A52 5G
• Galaxy M62
• Galaxy A22 5G
• Galaxy F42 5G
• Galaxy A51 5G
• Galaxy Xcover 5
• Galaxy A51
• Galaxy A13 5G
• Galaxy M22
• Galaxy A23 LTE/5G
• Galaxy A22
• Galaxy A32 LTE/5G
• Galaxy A72
• Galaxy M32

[1] Available functions may vary depending on the device, country, region, carrier, or the version of One UI.

[2] As of 9 December 2022

Capture the Galaxy With Astrophoto in Expert RAW

The Expert RAW elevates the S22’s already robust night photography capabilities with a powerful Astrophoto feature. This brand-new featur­­e lets star gazers and outdoor enthusiasts take clear and beautiful photos of constellations and dark sky activity.

Simply turn on the Sky guide to pinpoint the location of constellations, solar systems, groups of stars and nebula. Your camera will use advanced AI segmentation technology and multi-frame processing based on the movements of a celestial body to snap photos over a set time period. As a result, you’ll capture stunning shots of stars that look like they were taken with top-grade professional equipment.

If you love to explore your artistic side, you can take advantage of the Multiple exposures feature to shoot several images at once and then use Overlay modes to combine them into one standout shot. You can also unleash your creativity and experiment with superimposing several images on top of each other to create incredible abstract shots.

To access the beta version of Astrophoto and Multiple exposures, go to the Special Photo options in the Settings menu of Expert RAW.

Camera Assistant App Lets You Take Photos on Your Own Terms

Every avid photographer has their own shooting style, so it’s vital to have a camera that gives you the creative reins. With the new Camera Assistant app, you can pick and choose which automated features you want to use for a fully customized shooting experience.

You can download the app from either Galaxy Store or the Good Lock app. Once the app is installed, you can launch the feature by clicking the app icon, navigating to the Good Lock app or accessing the Camera Assistant menu under Camera Settings in your native camera app.

The Camera Assistant app gives you the option to turn certain features on or off, including Auto lens switching, Auto HDR and Faster shutter. You also have more options when, for example, selecting the number of pictures you want to take after the timer goes off.

The Camera Assistant app allows you to enjoy the following key features:[2]

• Auto HDR: If you want to get atmospheric pictures without HDR effect, you can now simply turn it off.

• Soften pictures: You can turn on this feature to smooth out the sharp edges and textures of your photos.

• Auto lens switching: Now you can turn off the Auto lens switching feature, which automatically switches camera lenses in dark environments or as you move closer to the object you are shooting. For instance, if you want to keep using the telephoto lens instead of the wide lens to take a picture of the object closer to you, you can simply turn it off in the menu.
• Video recording in Photo mode: You can now turn off this feature, which allows you to take a video clip by long-pressing the button in Photo mode, preventing you from accidentally recording a video.
• Number of pictures after timer: You could already automatically snap several photos in quick succession after the timer count. Now, you can also choose how many photos are taken (1, 3, 5 or 7 photos).

• Faster shutter: This mode allows you to take up to seven pictures in a second. This is very useful when taking pictures of moving objects.
• Camera Timeout: You can select how long the Camera app (preview screen) is turned on continuously for 1, 2, 5 or 10 minutes.
• Clean preview on HDMI displays: Show the camera preview without any menus and buttons on HDMI-connected displays.

For more information on Galaxy S22 series, visit:

Galaxy S22 Ultra: https://www.samsung.com/my/smartphones/galaxy-s22-ultra/

Galaxy S22 | S22+: https://www.samsung.com/my/smartphones/galaxy-s22/

[1] Upgraded Expert RAW and Camera Assistant apps are currently available on the Galaxy S22 series running One UI 5 or later versions. Timing of availability may vary by market, model and network provider.

[2] Some features will be available on selected modes or lenses.

Samsung Electronics held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.

During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”

Connecting Platforms and Devices With Calm Technology

Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.

The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.

Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.

As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix^[1] is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.

Personalized Services for Better Experiences

In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TV^[2] and mobile devices — reached 100% growth in viewership,^[3] and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.

After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.

Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.

Your Galaxy, Your Way With One UI 5

By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.^[4]

Future-Forward Investment and Research

Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.

The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.

Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.

^[1] Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.

^[2] Samsung TV Plus is available for selected Samsung Smart TVs only.

^[3] Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021

^[4] Available on Galaxy Watch4 series and Galaxy Watch5 series.

With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.

▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote

Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.

Opening: A Seamless, Frictionless Experience

Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”

▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.

Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”

A Home That Learns and Adapts Through SmartThings

Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.

▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem.

Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.

Matter: A Truly Harmonious Household Experience

At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.

▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.

By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.

Industry Collaboration Making Device Ecosystems More Open

▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.

Continuing with the theme of interoperability, Mark Benson, Head of SmartThings U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.

The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.

The Expanding Role of Bixby

Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”

▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.

Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.

Premium Security and Privacy for an Integrated Household

▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.

Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.

A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”

In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.

A More Vibrant Content Ecosystem Than Ever

Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.

▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network.

Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.

Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.

Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.

“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.

Tizen’s Global Conquest

▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.

Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.

Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.

“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”

One UI 5 and the “Your Galaxy, Your Way” Philosophy

Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.

▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.

“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”

Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.

A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes

The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.

“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.

In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.

▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.

Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”

Closing: Building a More Sustainable Future With Samsung

To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.

▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.

“I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”

Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.

“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.

Watch the video below to see the complete recording of the SDC22 Keynote.

▲ Attendees explore the latest Samsung products at SDC22 booths.

[1] Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.