*Colour availability may vary by country, region, or carrier.

Samsung Electronics announced in Malaysia the release of the latest additions to the Samsung Galaxy A family of smartphones; the new Galaxy A15 LTE and 5G variants, as well as the new Galaxy A25 5G. The first of the new 2024 A-series smartphones, the Galaxy A15 series and Galaxy A25 5G are now the most affordable smartphones equipped with Samsung Wallet – unlocking even more rewards and savings with its secure digital wallet functionality.

Get More Value Out of Your Phone

Stepping into a new era of affordability, convenience, and rewarding experiences, Galaxy A15 series and the Galaxy A25 5G redefine accessibility by seamlessly incorporating a digital wallet as a fundamental functionality, making Samsung Wallet the perfect companion for users seeking an affordable yet feature-rich smartphone. The convenience of Samsung Wallet is truly unparalleled, offering a streamlined and secure platform for managing payment cards, IDs, and boarding passes with a simple swipe.

Exclusive to Galaxy phones, users can effortlessly collect Samsung Rewards points[1] for every transaction with no minimum spend. These points would be equivalent to a maximum rebate value of RM720 per year, which they can use to upgrade to their next Samsung device when purchasing on www.samsung.com. In fact, users can use Samsung Rewards points to get up to 99% off for any product. So, the more points you have, the less you would have to spend on your next device. For example, you can buy the Galaxy A25 5G for only RM12.99 if you have enough points (42,867 points to be exact).

That’s not all. When you pay with Samsung Wallet, you can also enjoy double the rewards in a single transaction – collecting points for both the payment card and Samsung Wallet.

What really sets the Samsung Galaxy experience apart is its unique Samsung Rewards program where points collected through Samsung Wallet can also be used to redeem year-long perks including awesome vouchers, discount codes, giveaways, and more. Samsung has partnered with brands such as ZUS Coffee, Grab, TGV Cinemas and more to create a continuous stream of benefits and tangible savings for Galaxy users. For example, this January, you can get a voucher for RM20 off a Large Domino’s Pizza for just ONE point. T&Cs apply.

A Protected Wallet with More Secure User Experiences

What makes the Galaxy A15 series and A25 5G even more appealing is their affordability without compromising on security.

Samsung Knox protects Samsung Wallet including fingerprint recognition and encryption to ensure that important user data is protected. Rest assured that all sensitive information in an isolated environment, offering an extra layer of defence against potential hacking attempts. Samsung Wallet does not have access to any payment information.

The Samsung Knox Matrix feature ensures a secure and affordable smartphone experience for the masses. With Auto Blocker, Knox Vault, and the promise of up to four generations of OS upgrades and five years of security updates, Samsung reaffirms its commitment to providing users with the most secure and cost-effective smartphones in the market.

In line with Samsung’s commitment to ensuring top-notch security for their users, the Samsung Knox Vault feature has been extended to the new Galaxy A Series models, providing strong security level to protect users’ information securely during hardware-related tampering such as disassembly, as well as temperature and voltage attacks. The Samsung Knox Vault applied is also externally certified with highest assurance level of EAL5+.

Meanwhile, Galaxy A15 series and Galaxy A25 5G will come with the new One UI 6, based on Android 14, which enables a more user-friendly experience, with many elements that have been tweaked to create a more modern look and feel, as well as more options for personalization, letting users customize the Galaxy experience to suit their habits and preferences.

A key enhancement of One UI 6 is its enhanced security through a feature called Auto Blocker. When enabled, Auto Blocker protects your Galaxy device and data by preventing the installation of applications from unauthorized sources, checking for malware, and blocking malicious activity.

High-Quality Video and Nightography

For the passionate photographers and videographers, or anyone keen on capturing life’s spontaneous moments, the Galaxy A25 5G takes your visual storytelling to the next level. Its main 50MP camera is equipped with advanced optical image stabilization (OIS) and video digital image stabilization (VDIS) technology. This powerhouse combo ensures your photos remain sharp and your videos stay steady, even in challenging low-light scenarios. Whether you’re capturing vibrant sunsets or dynamic night scenes, the Galaxy A25 5G delivers unparalleled stability and clarity. Complementing this, you also have an 8MP Ultra-Wide camera, 2MP Macro camera, and a 13MP Front camera, making it your go-to device for everything from breathtaking landscapes to stunning selfies and vlogs.

The Galaxy A15 series, too, is tailored for exceptional photography experiences. Sporting a versatile triple-lens setup, the 50MP main camera is your all-weather companion, capturing stunning details in any lighting condition. With enhanced OIS/VDIS, the Galaxy A15 ensures that your shots are crisp, clear, and shake-free. The 5MP Ultra-Wide lens further adds a creative edge, allowing you to encompass more in each frame.

An Entertainment Hub That Fits Into Your Pocket

The new Galaxy A series smartphones are the entertainment hubs in your pocket, thanks to the spacious Super AMOLED screens, with Infinity displays sporting minimized bezels so that you can see more, and in true-to-life colours.  Featuring Vision Booster[2] functionality, which increases screen visibility outdoors, even in bright daylight, the screens of these devices are also SGS[3] eye-care-certified, with significantly reduced blue light.

The Galaxy A25 5G features a screen with 1000-nit brightness, and the hyper-reactive 120Hz display with super smooth scrolling lets you enjoy your favourite mobile games without visual lag. For the best mobile entertainment experience, the Galaxy A25 also brings an immersive audio experience with Dolby-engineered stereo speakers.

The Galaxy A15 series on the other hand, feature a buttery smooth display with 90Hz refresh rate, enabling incredibly smooth scene-to-scene transitions in videos and games, as well as brightness of 800 nits.

Reliable Performance for Everyday Work and Play

With upgraded octa-core processors across the board, Samsung packs more power and performance into the new additions to the Galaxy A smartphone family. The Galaxy A25 5G also benefits from significant performance improvements thanks to the 5-nanometer Exynos 1280 chipset, bringing exceptional performance to the table, whether for gaming or videos on-the-go.

Both the Galaxy A15 series and Galaxy A25 5G series offers different storage options, with users able to choose from either 128GB (and up to 8GB of RAM^[4]) or 256GB of storage (and 8GB of RAM¹). Both are also able to add on additional storage via expandable microSD cards of up to 1TB capacity^[5].

Coupled with super-fast 25W Fast Charging for quick and easy battery top-ups, users can easily stream their favourite videos and play their favourite mobile games throughout the day with no fuss, thanks to the 5,000mAh^[6] battery on both the Galaxy A15 series and the Galaxy A25 5G.

For taking calls on the go, features like Voice Focus on the Galaxy A25 5G ensures that unwanted background noise is automatically cancelled out, adding more clarity to calls.

*Colour availability may vary by country, region, or carrier.

Pricing and Availability

These new smartphones take on the Galaxy design identity, with signature design elements such as rounded and refined corners, and the linear camera lens layout. At the same time, you also have a range of premium colours exclusive to the A-series family, with Blue Black, Yellow, and Blue for the Galaxy A25 5G, while the Galaxy A15 series come in Blue Black, Blue, Yellow and Light Blue.

The new Galaxy A15 will be available at RM999 (LTE), making it our most affordable Samsung Wallet enabled smartphone yet. There will also be a Galaxy A15 5G variant available at RM1,199 (5G)[7], while the Galaxy A25 5G is available at RM1,2993. These devices will be available at selected retailers from 5 January 2024.

As we usher in the launch of the Samsung Galaxy A15 LTE and Galaxy A25 5G, we are excited to announce three enticing promotions that add even more value to your smartphone purchase. From now until 31 January, customers buying the Galaxy A15 LTE and/or A25 5G will receive a complimentary Clear Case[8], ensuring your new device stays protected and stylish.

Additionally, our Free Travel Adapter Promotion, running until 31 March, offers a 25W Power Adapter without Cable with every purchase of the Galaxy A15 LTE and/or A25 5G, enhancing your charging experience. Lastly, our Free 1 Year Extended Warranty Promotion, also valid until 31 March, grants customers purchasing the Galaxy A15 LTE, A15 5G, and/or A25 5G extra peace of mind.

With a lineup of deals and even more exciting rewards, the Samsung Galaxy A15 and A25 gives you so much more beyond a regular smartphone – before and long after your purchase. Don’t miss out on this opportunity to enjoy the Samsung Galaxy experience at this affordable price point.

For more information, please visit: https://www.samsung.com/my/smartphones/galaxy-a/

[1] Users can earn Samsung Rewards points for up to 50 transactions per month. Transaction count resets first day of each month. Points earned are valid for 36 months through to the last day of that month.

[2] Vision Booster: Tone mapping technology for enhanced visibility against strong illumination in outdoor circumstances

[3] SGS is the world’s leading testing, inspection, and certification company.

[4] Specification of RAM / ROM / Memory may vary by market, model, colour or carrier.

[5] MicroSD card sold separately

[6] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard.

[7] Prices may vary by retailer.

[8] While stocks last.

Samsung has been transforming the smartphone camera game since the release of the first Galaxy S in 2010. We’ve continually set new bars, introducing the world’s first 200MP camera sensor and the first low light Night Mode and high-powered Space Zoom settings on a phone. We’ve also brought revolutionary AI features to the smartphone category – with Galaxy’s smart and intuitive tech, it’s effortless for users to take exceptional photos and make professional quality edits.

Whether you’re a serious photographer who prefers a smartphone with professional-grade camera features, or an enthusiastic shutterbug who simply loves having more convenient ways to take great photos and videos, you can take your Galaxy camera[1] game to new heights with Samsung’s One UI 6 update.

Smart Functionality Simplifies Everyday

One UI 6 brings AI technology upgrades to the Galaxy camera that minimize the number of steps required to perform the operations you use most, while also ensuring every shot you take is a keeper.

#1. Samsung Galaxy Enhance-X App[2]: Instantly apply optimal edits to photos and videos with a single touch:

• Sky Guide lets you flex your astronomy knowledge — take a photo of the starry night sky and the feature will use AI to analyse the image and show you which constellation, stars, galaxies, nebulas and clusters you captured.
• Clean Lens ensures a shot looks exactly as you intended by removing blurriness from fingerprints on your camera lens.
• Slow-mo helps you create slow-motion shots of normal videos by generating extra frames.
• Long Exposure takes short videos (60 seconds or less) to the next level by analysing scenes and applying a long exposure effect, like a shot of busy road traffic transformed into beautiful light trails.
• Single Take, the popular feature on Galaxy cameras, is now available in Enhance-X. It applies AI analysis to videos and picks out the best photos and clips for instantly shareable content. In the Enhance-X app, you can apply Single Take to motion images and videos that you already captured, so you can make the most of a moment even after it has passed.

#2. AI Image Clipping: Now, when you clip an object from a picture, you can instantly save it as a sticker that can then be added to other photos and videos whenever you want. A menu will pop up when you tap and hold the object, giving you the option to copy or share the cut-out or save it as a sticker or an image. If you save it as a sticker, you can easily pull it up and add it to other content whenever you’re in Editor on your phone or social apps.

#3. Document Scan: Capturing and saving documents is easier than ever with the new ability to scan content, even when your Scene Optimizer setting is turned off. Now, your phone’s AI technology will detect when you take a photo of a document and automatically pop up the Auto Scan edit screen, where you can rotate, align and save it — no extra steps required. The feature can even automatically recognize fingers in the frame and remove them. And for an extra layer of professionalism, you can use Enhance-X to remove bulldog clips so the image only shows the intended scanned document.

New Settings Let You Personalize the Way You Take Pictures

With One UI 6, you can enjoy a host of options that let you customize your camera settings to suit your preferences and offer maximum convenience.

#4. High Resolution Quick Setting: When you take photos in Photo or Pro Mode, there’s now a Resolution button in the Quick Settings menu at the top of the screen. One tap is all you need to instantly switch your camera to high resolution shooting and snap 200MP[3]

#5. Custom Camera Widgets: When the perfect moment suddenly arises, One UI 6 ensures you don’t have to waste precious moments navigating to your camera and choosing the right settings for the scene at hand. Now, you can save your go-to shooting modes as camera widgets that live on your home screen, so you can quickly tap a button when you want to snag a stunning Portrait or crisp nighttime selfie on the fly.

Beautiful Pics Made Simple

One UI 6 comes with enhanced features that make it easier than ever to take, view and organize your photos and make quick edits of every kind.

#6. Intuitive Photo Editor Layout: One UI 6 brings a new and improved Tools menu to the Galaxy camera, so it’s easy to find and select the editing features you use the most. Plus, you can now correct the vertical and horizontal alignment of your photo on one convenient screen, thanks to the integration of the Straighten and Perspective functions in the Transform edit menu.

#7. New Undo and Redo Buttons: With the newly added Undo and Redo arrow buttons, you can effortlessly toggle back and forth between photo size, angle, filter and tone adjustments without worrying about making permanent changes you don’t like.

One UI 6 will be available in the coming days[4]. Stay tuned to learn more about One UI 6 and how you can make your mobile experience exactly the way it should be – uniquely yours.

[1] Availability of functions may vary depending on the device model.

[2] Available on Galaxy S23 series, S22 series, S21 series, Z Fold5, Z Flip5, Z Fold4, Z Flip4, Z Fold3, Z Flip3, A54, A53, A34, A33, M54, M53, M34, M33 devices operating on One UI 6.0 or above.

[3] Available exclusively on Galaxy S23 Ultra.

[4] Timing of availability to differ by region.

Samsung’s latest One UI 6 update is now available to Galaxy S23 Series[1] users in Malaysia and will be rolled out to other Galaxy devices progressively. Based on Android 14, One UI 6 enables a more user-friendly experience, bringing a complete package of enhancements to Samsung apps and features including a more streamlined design and wider options for personalization.

“Our mission with One UI is to reflect the unique preferences of our users in every aspect of their mobile experience,” said Janghyun Yoon, Executive Vice President and Head of the Software Office, Mobile eXperience (MX) Business at Samsung Electronics. “Every iteration of One UI responds to the needs of our user community, and we look forward to user feedback on One UI 6 as we create a richer, more intuitive experience for all.”

“Samsung’s One UI updates are a testament to our consistency in delivering the best mobile innovation and experiences, as well as to the level of support we provide for our users.” says KM Liew, Vice President & Head of Mobile eXperience (MX), Samsung Malaysia Electronics. “Consumers know that when they purchase Samsung products, they are assured of up to 5 years of security updates, 4 generations of OS updates, a 2 years of warranty, so that they have longer ownership than any other brands in the market.”

Simplicity and Ease of Access

One UI 6 makes a compelling first impression with its beautiful simplicity. Many elements have been tweaked to create a more modern look and feel, such as the impactful new default font, One UI Sans, and new emojis with more lively expressions on Samsung Keyboard. The Quick Panel has been revamped with an updated layout that makes it effortless for users to access their most used features. It is easier than ever to adjust screen visibility on the go as the brightness control bar is available by default in the compact Quick Panel. Furthermore, there is also a new instant access option to the full Quick Panel, providing faster access to settings with a single downward swipe at the upper right corner of the screen.[2] The Album Art and Progress Bar sport new designs that have been enhanced for emotional contentment.

More Ways To Personalize Your Experience

One UI 6 is loaded with great new ways for users to customize the Galaxy experience based on their own habits and preferences, so it feels even more like an extension of themselves. For instance, it is now possible to set different lock screens according to specific Modes and Routines, such as a calming photo of a forest in Sleep Mode. There is also a new custom camera widget, which lets users preselect a camera mode and a storage location — like portrait mode and a folder just for headshots. Users will also have an enhanced photo and video editing experience with AI Edit, which recommends AI editing features that are optimal for any picture, video or GIF. The new Samsung Studio allows users to check the time of multiple videos at a glace through multi-layers, and easily adjust the location or section of decorative elements.

Continuous Updates to Privacy & Security

One UI 6 also offers robust security and privacy, so users can enjoy mobile connectivity and convenience with total peace of mind. Users with a wider knowledge of security will appreciate Auto Blocker, which enables basic device usage, while blocking advanced, mostly unused features. Knox Matrix supports end-to-end encryption for both synced data and cloud backup. A light version of Knox Vault will also be applied to the Galaxy A Series once One UI 6 becomes available on the series. Meanwhile, Passkey allows safer and easier sign-ins to apps and websites.

For more information or to purchase Galaxy S23 Series, please visit: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/

To learn more about One UI, go to: https://www.samsung.com/my/one-ui/

[1] Galaxy S23, Galaxy S23+ and Galaxy S23 Ultra.

[2] Available when the Quick Panel instant access setting is turned on.

As an open ecosystem that empowers users to define their experience according to their priorities, Galaxy has always stood for choices. From a security and privacy perspective, I believe Galaxy has a duty to give users more say over how they are protected. Having options encourages you to think about what’s really right for you. That’s the philosophy behind Auto Blocker, introduced as part of One UI 6.

Auto Blocker is a package of additional security measures and the latest to join Galaxy’s stable of security and privacy innovations. Just as there is not one single type of cyber threat, there should never be just one approach to security. That’s why Auto Blocker’s safeguards are wide-ranging; it gives users more ways to stay safe, on their terms and with minimal effort.

Let me put it another way: Galaxy lets users set their own boundaries without building a wall around them.

Boundaries, Not Walls

One of Auto Blocker’s features is the ability to enable or disable sideloading. This is the act of installing an app that’s not available on official platforms, such as Google Play or Galaxy Store. Sideloading is hugely popular as there are many benefits for users, including enhanced customization and control over their device’s functionality.

There are entire online communities full of advice and testimonials, dedicated to safe and responsible sideloading, and to new ways of using Galaxy devices that open up exciting possibilities. For those who fully intend to sideload, they won’t notice any change with One UI 6 because Auto Blocker is off by default. Then, what’s the benefit of opting in?

We constantly look out for new threats, and it is increasingly common to see social engineering attacks like voice phishing. This is when an attacker doesn’t target a device, but targets users and aims for human error. For example, if someone called your mother pretending to be from the bank, and they scam her into installing malware. With Auto Blocker activated, such an attempt would be detected and stopped.

So, for those not in the habit of extensive device customizations, turning on Auto Blocker represents additional and effortless peace of mind. And those who love to customize are entirely unaffected. Not only is Galaxy an ecosystem that empowers informed choices, but it is also one that adapts to changes in the digital landscape. Galaxy means the freedom to set your own boundaries – and move them when you wish.

A Complete Package

The option to toggle sideloading is just one part of Auto Blocker, which is packed with other safeguards and effortlessly protects users in other likely scenarios.

Imagine you’re charging your smartphone at an airport or any other public space. Maybe you’re distracted and someone takes the opportunity to grab it, attempting to break into it via the USB port while the device is physically accessible to them. Fortunately, Auto Blocker prevents commands and installations via USB cable, which makes it tough for anyone to physically override your device’s security.

Auto Blocker assures users that they can safely use their favorite apps or try new ones. It turns on app security checks, which look out for potential malware.[1] It also opens up the Message Guard feature, which prevents Zero Click exploits to popular third-party messaging apps, including Messenger, Telegram, KakaoTalk and WhatsApp.

One Part of a Secure Ecosystem

Auto Blocker is just one of the many security innovations we’ve been working on. To further improve protection, we’ve updated the Security and Privacy Dashboard on Galaxy devices – so it’s easier for users to see and control what happens to their data.

We’re also bringing our strongest hardware-based security innovations to more devices with the expansion of Knox Vault to additional smartphone models and other non-mobile product categories. Looking ahead, we’ve updated Knox Matrix – our vision of a future where connected devices can protect one another. Furthermore, we’ve introduced an easier and more convenient way to log in to devices.

By offering more ways to be secure, in more places and on more devices, we’re providing users with greater convenience and greater choice in how to live their lives. Ultimately, isn’t that what everybody wants?

Click here for more on all of Samsung’s security innovations announced at SDC23.

[1] Currently not available on US carrier models.

Samsung Electronics Co., Ltd. today introduced Auto Blocker, a new security tool for Samsung Galaxy users designed to keep their devices protected in the way that best fits their lifestyle.

Recently released on One UI 6 as part of Samsung Galaxy’s expanded arsenal of security and privacy innovations, Auto Blocker is an opt-in package of additional security measures that gives users more choice as they explore the customizations enabled by Samsung Galaxy’s open ecosystem.

Putting the Choice in Users’ Hands

“At Samsung we constantly strive to keep our users safe from security attacks, and with the introduction of Auto Blocker users can continue to enjoy the benefits of our open ecosystem, knowing that their mobile experience is secured,” said Dr. Seungwon Shin, EVP & Head of Security Team, Mobile eXperience Business at Samsung Electronics. “We always seek to empower our users to choose for themselves what best suits their needs – rather than us deciding on their behalf, and Auto Blocker is no exception to that.”

One of Auto Blocker’s features is the prevention of app installations from unauthorized sources,[1] known as sideloading. There are many benefits to intentional sideloading, such as enhanced customization and control over a device’s functionality. Those who love to safely sideload will experience no change as the feature is off by default. For those not in the habit of sideloading or extensive customization, activating Auto Blocker can provide additional peace of mind by stalling the rise of social engineering attacks like voice phishing, where attackers could talk users into installing malicious software.

Auto Blocker has a range of additional controls, including turning on app security checks[2] to help detect potential malware and prevent harmful commands and software installations by USB cable. This can help protect users in a situation where someone has physical access to their device, like when charging a phone at an airport.

With this feature also comes an update to Message Guard, which mitigates Zero Click attacks, or direct image messages hiding malicious code. Initially launched for messaging apps from Google and Samsung, it now can help protect users using popular third party apps.[3] This way, users have greater choice over the apps they can safely use.

Pushing the Industry Forward With New Security Standards

Samsung sets the foundation for a safer, more secure mobile experience for Galaxy users, and Auto Blocker takes this one step further by combining industry-leading security standards with user choice to allow customers to control their device their way. As the latest feature to be added to Samsung’s suite of security and privacy innovations, Auto Blocker further optimizes the mobile experience for users across the Galaxy ecosystem.

Auto Blocker is available now on Samsung Galaxy devices compatible with One UI 6.

For more information about One UI, go to: https://www.samsung.com/my/one-ui/

To learn more about Samsung, please visit: https://www.samsung.com/my/

[1] Authorized sources include Google Play and Galaxy Store.

[2] Currently not available on US carrier models.

[3] Messenger, Telegram, KakaoTalk, WhatsApp.

“Temporary cloud backup provides a reliable and convenient way for users to back up and restore important information,” said Chiyoung Seo, VP & Head of Cloud Team, Mobile eXperience Business at Samsung Electronics. “This upgraded switching experience based on Samsung Cloud[2] aims to provide peace of mind to Samsung Galaxy users that precious data will not be lost, thanks to the connected power of Galaxy’s ecosystem.”

Users can choose to upload their data to Samsung Cloud storage via their Samsung Account[3], where it is kept safe and ready to be downloaded again. It is a free service, with no total storage limit, but individual file sizes are capped at 100GB. There is no need to use a PC or any external memory device, but Wi-Fi[4] is required for data transfer.

Data is stored for up to 30 days from the date of users’ initial backup. Within this period, users will be able to restore their data whenever they want. Users are notified when approaching their time limit[5] before their data is automatically deleted.

One Less Worry During Repairs or Replacements

Temporary Cloud Backup is an ideal service for ensuring data is preserved in various scenarios where users may be worried about losing their data, such as when getting a smartphone repaired. Samsung now includes the Temporary Cloud Backup as part of Maintenance Mode, helping to ensure personal data on a device[6], including private files within the Secure Folder, can be safely backed up for recovery after repairs.

This feature will also help Samsung Galaxy users upgrade their devices more conveniently, taking the stress out of device switching. For those preparing for their new preorder device to arrive, Temporary Cloud Backup provides a reliable and simple way to transfer their data. Users can confidently back up their data before performing a full reset on their old device, safe in the knowledge that it’s easy to recover that data at any time.

Users configuring their new device for the first time can restore their data as part of Setup Wizard. Even if they skip this stage, they can find Temporary Cloud Backup at any time within Maintenance Mode or the Reset function, enabling free and easy restoration at their convenience.[7]

Temporary Cloud Backup is the latest feature to be added to Samsung Cloud, mitigating risks of users losing data on lost, stolen or broken Samsung Galaxy devices. It is a secure, easy and seamless experience for backing up and restoring data on Galaxy devices that is protected by Samsung Account’s two-factor authentication, so users can feel more confident that uploading and restoring their data uses a secure process. Temporary Cloud Backup is just one of the ongoing efforts to optimize and improve the mobile experience for users across the Galaxy ecosystem.

The full global rollout of Temporary Cloud Backup takes place starting this fall for all Samsung Galaxy smartphones and tablets operating on One UI 6[8], starting with Galaxy S and Z series smartphones in Korea.

For information about Samsung, please visit: https://www.samsung.com/my/

[1] Available on Samsung Galaxy smartphones and tablets with One UI 6 or later. Availability of this feature may vary depending on market, carrier or model.

[2] Temporary Cloud Backup supports data beyond native Samsung apps and account information, including but not limited to third party apps, photos, videos, audio, documents and files. Temporary Cloud Backup files will not be dependent of existing Samsung Cloud backup files, and backup data will not overlap.

[3] Users must have a registered Samsung Account in order to use the Temporary Cloud Backup feature. For more information, please visit: https://support.samsungcloud.com/#/info-cloud-temporary-backup.

[4] If Wi-Fi connection is interrupted, the backup or restore process will pause until the connection is restored.

[5] Data can be stored for up to 30 days. Users will receive notifications on their phone 7 days prior to data deletion.

[6] Support of data backup and restoration may vary depending on individual app policies.

[7] Temporary Cloud Backup can be accessed via “Settings > General Management > Reset > Temporary Cloud Backup” or “Settings > Battery and Device Care > Maintenance Mode > Temporary Cloud Backup”.

[8] For select markets, Temporary Cloud Backup was initially introduced as part of Maintenance Mode starting early January 2023. It was included within the Reset function from June. The availability of this feature may vary depending on market, carrier or model.

Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives.

Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company.

“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.”

Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life.

“The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said.

Building Meaningful Home Experiences Through Enhanced Partnerships

Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance.

“We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said.

Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes.

Bixby: Setting a New Standard for the Samsung Ecosystem

Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research[1]  America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future.

Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem.

“This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said.

Providing a Safe, Secure and Convenient Cross-Device Environment

Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats.

Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network.

“It’s time to look beyond today’s solutions and start building a better-protected future,” he said.

Baik spotlighted the company’s proprietary security innovations containing the latest features. These include:

Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device.

Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future.

Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later[2] in 2024 — protecting more customers and their devices.

Tizen Reboot: Paving the Path for the Decade Ahead

Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices.

“We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said.

Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature.

Tizen Screen: Your Window to a World of Possibilities

Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives.

“Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.”

Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2^nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision.

Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens.

Expanding the Galaxy Experience With One UI 6

One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans.

Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline.

Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind.

Building a Digital Health Ecosystem Through Connected Care at Home

Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences.

“Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.”

Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way.

Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users.

Savoring the Future of Cooking With Food AI

Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.”

Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings.

“Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!”

Smarter Living, Every Day

To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere.

“Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.”

Watch the video below to see the complete recording of the SDC23 keynote.

[1] Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division.
[2] Samsung Knox Vault availability may vary by model.

“The strongest security and privacy innovations can help protect your everyday mobile experience as well as your device,” said Dr. Seungwon Shin, EVP & Head of Security Team, Mobile eXperience Business at Samsung Electronics. “We strive to keep more users safe in more ways than ever, and our latest security innovations mean users can live life with greater options and less effort — so life can truly open up possibilities, now and for years to come.”

Secure Convenience in a Connected World

The release of One UI 6 on Galaxy devices and an update to Samsung Knox Matrix[1] work to further realize Samsung’s vision of a future where connected devices can protect each other within an ecosystem.

Last year, we announced that Knox Matrix would support Trust Chain, which will enable connected devices to intelligently monitor each other for security threats, and send notifications to other devices if one is ever attacked. This meant that if a hacker were to target a device, Knox Matrix could detect the threat and isolate that device from other devices to keep the rest of the system safe.

At SDC23, Samsung is announcing updates to another key element of Knox Matrix — Credential Sync, which can help protect sensitive information as it moves between multiple devices, such as Samsung Galaxy devices, TVs and Family Hub refrigerators. With the introduction of One UI 6, Credential Sync brings users an easy and secure way to sync their identities and credentials between their Samsung devices. Also now available within Credential Sync is end-to-end encryption of backed-up and restored Samsung Cloud data.[2] This ensures the data can only be encrypted or decrypted on a user’s devices, meaning nobody can see it but the user — even if a server is compromised or account details are stolen. Starting early 2024, Samsung Galaxy devices will also implement end-to-end encryption when users sync their data with Samsung Cloud.[3]

As part of Credential Sync, Samsung has also developed new ways to manage and secure identities and credentials for a future hyperconnected world in the form of passkeys: digital credentials that can be used as authentication for websites and apps. Through One UI 6, Samsung Pass has been updated with the ability to use passkeys,[4] marking a significant step towards a passwordless future where passkeys replace traditional passwords to provide an experience that is:

• Faster: Users can save time on typing their account username into their device by instead quickly selecting the account they wish to sign into
• Easier: Once passkeys are registered, users can easily switch over to a new connected device with no requirement to sign up all over again
• More secure: Passkeys only work on users’ registered websites and applications, ensuring protection against phishing attacks from malicious sites or apps

Knox Matrix realizes this revolutionary step in the evolution of passwords by enabling a convenient way to share passkeys across multiple devices without sacrificing security. Based on FIDO’s international standards, passkeys enable users to use Samsung Pass on their smartphone to sign into apps and websites through biometric sensors, such as fingerprints. With One UI 6, passkeys are able to be held in escrow until specific conditions are met — like when a PIN, password or lock screen pattern of a user’s previous device is entered on their Samsung Galaxy smartphone. These updated escrow functions within Knox Matrix will eliminate the need for users to remember current passwords or reset forgotten ones, providing convenience and stronger security when sharing credentials between connected devices.

Powerful Security Innovations on More Samsung Devices

Besides innovating to secure the device ecosystems of the future, Samsung is also democratizing its most powerful security innovations for devices today. Samsung Knox Vault is being strengthened through the expansion beyond flagship devices to protect more customers and give them greater choice in the devices they can safely use.

Knox Vault can help protect the most critical data on a device, including lock screen information, such as PIN codes, passwords and patterns. It constructs a secure execution environment that is physically isolated from the system’s main processor and memory and is effective from the moment a user registers their lock screen — thus users can enjoy the security they need without hassle. Knox Vault can help protect users’ security keys which encrypt their private data stored in the device, ensuring total safety — even if the device is lost or stolen.

A hardware-based and tamper-resistant solution, Samsung Knox Vault was created to safeguard a user’s private data against not only software-based hacking, but also hardware attacks using high-end professional tools. Originally launched on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets, Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and the wider Galaxy ecosystem including Galaxy A series smartphones with One UI 6 or later[5] in 2024.

Your Secure Ecosystem, Expanded

The wide range of powerful security measures make Samsung Galaxy devices better at ensuring user privacy, addressing the need for convenience in a hyperconnected society with the backing of a true commitment to strong user security. One UI 6 also brings updates to Galaxy’s Security and Privacy Dashboard, making it easier than ever for users to see and control what is happening to their data. The latest security and privacy innovations announced at SDC23 are built on top of Galaxy’s secure foundation: security at every level from the chips up to the apps, real-time threat detection and collaborative protection with trusted partners.

[1] Samsung Knox Matrix availability may vary by model and/or market.
[2] Availability timing may vary by app. Support of data backup and restoration for third party apps may vary depending on individual app policies.
[3] End-to-end encryption support for Samsung Cloud data sync may vary by app and/or service.
[4] Available on Galaxy devices with Samsung Pass, supporting One UI 6 or later. Passkey login is available on applications or websites that support passkeys.
[5] Samsung Knox Vault availability may vary by model.

During the keynote, Samsung introduced new ways to create safer, healthier and more sustainable experiences through its multi-device ecosystem, which has been particularly enhanced by new SmartThings connectivity features and an updated Samsung Knox Matrix. The event also spotlighted One UI 6, the latest version of its class-leading mobile user interface, featuring an array of personalized styles and new features for an all-around smartphone experience.

“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge achievement and a profound responsibility,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Samsung’s technologies connect countless people, products and services. I believe that if you — our developers and partners — join this journey of innovation, we can create greater opportunities and a brighter future together.”

CEO JH Han also emphasized that sustainability and security are the foundation to all of Samsung’s latest updates, as both values are essential for innovating responsibly in a new age of hyperconnectivity.

Smart Homes More Connected Than Ever

 Samsung’s vision of the connected home is deeply rooted in SmartThings and open innovation. Since applying the Matter standard last year, the total number of SmartThings users who have connected compatible products and services has increased to over 290 million. Now, the SmartThings Home API[1] makes it easier than ever for developers to create SmartThings-based apps, and the SmartThings Context API provides new ways to leverage AI and sensing technology for better user experiences.

Samsung is embedding SmartThings Hub functionality into existing and new products, including Samsung Sound Bars and Smart TVs, so users can quickly and easily start their smart homes from their connected devices. This Multi-Hub Network also means when it’s time to replace or add a device, there is a powerful and stable network of others ready to keep the smart home continue. These experiences are enhanced further with Samsung’s work with Aqara, who joined Samsung onstage to share how its Internet of Things (IoT) sensors work with SmartThings to create more intuitive and accessible smart homes.

Samsung also announced the second-generation SmartTag2 at SDC23. With battery life lasting up to 700 days,[2] an IP67 rating for water and dust resistance and a streamlined and smaller design, the SmartTag2 can follow lost items through rain, snow, and even underground with Bluetooth Low Energy (BLE) connectivity.

Bixby is increasingly integrating with SmartThings. This year, Samsung announced more intuitive command control for multi-device environment. Now, even if multiple devices are connected in the same space, Bixby intuitively understands which device is best suited to each command, with a deeper understanding of every scenario. In the future, Bixby will evolve to provide personalized experiences with simple commands by understanding users’ languages widely and optimizing their intentions.

As a growing number of connected devices come together to build these new experiences, security and privacy is more important than ever. Last year, Samsung introduced Knox Matrix, Samsung’s blockchain-based security vision for a future wherein devices connected in an ecosystem can protect each other — as well as their users. This year, Samsung is updating Knox Matrix’s key features including Credential Sync and Trust Chain. Samsung is also bringing Knox Vault to more devices including Samsung Neo QLED 8K TVs in 2023 and select Galaxy A series smartphones that launch with One UI 6 or later in 2024. Engineered for an age of hyperconnectivity, these advancements enable greater convenience and choice for users, empowering them with added ways to safely do what they love.

Tizen OS: Maximizing Developer Opportunities

Over the past decade, Tizen has effectively powered digital screens including TVs, home appliances, monitors and signs. This year, Samsung announced that Tizen is coming to even more devices including home appliances with a 7-inch screen while also boosting experiences with on-device AI and the Home AI Edge Hub. With Home AI Edge technology, appliances with lower computing power can request AI services to the devices in the house with strong computing resource such as CPUs and NPUs. This will ultimately make all devices in the home intelligent.

Tizen is also powering Samsung’s immersive gaming experiences, including the Samsung Gaming Hub which now supports 3,000 games on the cloud platform — a 300% increase since it was launched last year. And, with HDR10+ GAMING and Samsung’s IRIS tool for graphics developers, there’s never been a better time to explore the virtual worlds of gaming on Tizen.

Tizen is also offering increased support for the rising open-source semiconductor architecture RISC-V and the programming language RUST, alongside new features like the Remote Test Lab to test apps and experiences on Samsung TV devices in the cloud.

One UI 6: Enabling Your Galaxy, Your Way

The new One UI 6 offers more ways to make your smartphone experience easier to navigate, simpler to manage and a little more you. It includes a revamped Quick panel with a refreshed, intuitive look and feel with settings grouped together for easier use. With One UI 6 a new exclusive typeface has also been introduced: One UI Sans, to improve readability on digital screens. For photos, One UI 6 analyzes the photo you are viewing and suggests the most relevant AI editing tools all within one easy to access tool. And with Samsung Studio, you can make multi-layered edits to your video like adding text, stickers, and music exactly where and when you want within the video.

With its ability to provide a personalized and intuitive user experience alongside streamlined capabilities, One UI 6 truly lets users get more out of their smartphones than ever before.

Taking Health Care to the Next Level

Samsung Electronics further used SDC23 to share its enhanced health solutions based on the power of connectivity. New digital health experiences provided by SmartThings and Samsung Food, and a personalized sleep environment are enabled through the better connection of users, devices and services. To build on these experiences, Samsung announced its continued commitment of the Samsung Privileged Health SDK, which enables developers and partners to create digital health solutions using the Samsung BioActive Sensor.

Additionally, Samsung highlighted its latest clinical research collaborations with Brigham & Women’s Hospital, the MIT Media Lab, Tulane University and Samsung Medical Center with MIT Media Lab’s Dr. Pattie Maes joined Samsung onstage.

Samsung also shared more details of its new Samsung Food service, including the Food AI and Vision AI technologies, which offer a comprehensive food experience across all connected devices. This includes a creator program for recipe-sharing and services for grocery purchases, personalized recommendations, and more. Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management.

Samsung invites developers, creators, partners and others to join in its commitment to open innovation and better experiences enabled by connectivity. For additional information about SDC23, please visit www.samsungdeveloperconference.com.

[1] An application programming interface (API) is software that enables two applications to communicate with each other.
[2] Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, device model, or the battery manufacturer.

“Our mission with One UI is to reflect the unique preferences of our users in every aspect of their mobile experience,” said Janghyun Yoon, Executive Vice President and Head of the Software Office, Mobile eXperience (MX) Business at Samsung Electronics. “Every iteration of One UI responds to the needs of our user community, and we look forward to user feedback on One UI 6 as we create a richer, more intuitive experience for all.”

Simplicity and Ease of Access

One UI 6 makes a compelling first impression with its beautiful simplicity. Many elements have been tweaked to create a more modern look and feel, such as the impactful new default font and the new emojis on Samsung Keyboard. The Quick Panel has been revamped with an updated layout that makes it effortless for users to access their most used features. It is easier than ever to adjust screen visibility on the go as the brightness control bar is available by default in the compact Quick Panel. Furthermore, there is also a new instant access option to the full Quick Panel, providing faster access to settings with a single downward swipe at the upper right corner of the screen.[2]

More Ways To Personalize Your Experience

One UI 6 is loaded with great new ways for users to customize the Galaxy experience based on their own habits and preferences, so it feels even more like an extension of themselves. For instance, it is now possible to set different lock screens according to specific Modes and Routines, such as a calming photo of a forest in Sleep Mode. There is also a new custom camera widget, which lets users preselect a camera mode and a storage location — like portrait mode and a folder just for headshots.

Join the One UI 6 Beta Program

These innovations are just a few of the upgrades that come with One UI 6. In addition to enhanced aesthetics and higher levels of personalization, the software update simplifies everyday tasks to maximize productivity. One UI 6 also offers robust security and privacy, so users can enjoy mobile connectivity and convenience with total peace of mind.

Galaxy S23 series users are invited to join the One UI 6 beta program and be among the first to try out the latest enhancements and share valuable feedback. The program is available in the United States, Germany and South Korea starting today.

[1] Galaxy S23, Galaxy S23+ and Galaxy S23 Ultra.

[2] Available when the Quick Panel instant access setting is turned on.