* Images contain elements created with the assistance of generative AI tools.

Since One UI’s announcement in 2018, One UI was designed to help you focus on what matters most with an easier, more streamlined interface. Today, it has grown into an AI-enabled Samsung experience that connects your phone, tablet, smartwatch, earbuds, laptop, TV, and home appliances. Now, you can enjoy a consistent experience across your home and beyond as your Samsung ecosystem grows and evolves with you, helping you live life as you see fit.

* Content images simulated for illustrative purposes only and may differ from the actual products, UX, and usage environments.

Easy, Free-Flowing Experiences

One UI across your Samsung ecosystem means you can use apps on one device and pick up where you left off on another, so your routines and experiences stay seamless. From tablet to fridge, fridge to TV or smartwatch to all three, your health updates, memories and to-do lists stay in sync — from here to there and everywhere.

* Images are simulated for illustrative purposes. Actual UX may vary.

* Images contain elements created with the assistance of generative AI tools.

Cool and Original Experiences

With One UI, the ordinary feels extraordinary as advanced technology and connectivity become part of everyday life. Every tap or gesture opens a world full of new possibilities. Chores take care of themselves while you’re fully immersed in an otherworldly adventure, and your personal assistant helps you bring the heat on the court. To others, it might seem like you have a genie ready to grant your every wish. To you, it’s just Tuesday.

* Images are simulated for illustrative purposes. Actual UX may vary.

* Images contain elements created with the assistance of generative AI tools.

Just-for-You Experiences

One UI is always with you, for the long haul and the small victories. Whether you’re crushing your goals, eating a bit healthier or simply getting through the day, One UI stays by your side morning, noon and night. Think of it as a little pick-me-up — wake up and get status updates on your sleep and schedule, keep track of your target goals and reflect on the day’s highs when it’s all over.

* Images are simulated for illustrative purposes. Actual UX may vary.

* Images are simulated for illustrative purposes. Actual UX may vary.

Your life, your way, every day — from one device to another, at home or on the go. This is just the beginning.

This philosophy is reflected even more strongly in One UI 8, launched alongside the latest Galaxy Z series. The update enhances hearing accessibility features, enabling smoother communication even in challenging listening environments.

To learn more about how these improvements came to life, Samsung Newsroom spoke with Soohyun Lee from Experience Planning Group1 of Samsung Electronics’ Mobile eXperience (MX) Business, along with Samsung Supporters Hajung Kim and Wansu Kim, who collaborated with Lee to bring more accessibility features to One UI 8.

▲ (From left) Wansu Kim and Hajung Kim with Soohyun Lee

Real Voices, Real Change: Samsung Supporters Inspire Inclusive Features

The hearing accessibility features in One UI 8 draw on the real-life experiences and feedback of Samsung Supporters. Currently active in Korea and the United Kingdom, the Samsung Supporters program invites users with diverse accessibility needs — including vision, hearing and mobility — to propose accessibility-related ideas directly to Samsung. It played a key role in developing the new hearing accessibility features in One UI 8, with Samsung Supporters Hajung Kim and Wansu Kim, both of whom are hard of hearing, contributing their experiences and ideas.

“We listen closely to the valuable feedback from our Supporters about inconveniences and other challenges that traditional desk research might overlook,” explained Lee, who manages the Samsung Supporters program. “We then incorporate those insights to improve our products and services.”

“We communicate with the Supporters in real time on a daily basis, while also conducting online surveys and in-depth offline interviews to carefully analyze issues and review solutions,” she continued. “Samsung Supporters are part of the entire process — from planning to testing and refinement.”

▲ Soohyun Lee from Experience Planning Group1 of the MX Business

Features directly proposed by Samsung Supporters — such as Interpreter using keyboard and Real-Time Text calls — were brought to life in One UI 8. “After experiencing Galaxy products firsthand as a hard-of-hearing user, I suggested specific improvements regarding certain features,” said Wansu Kim, an international sign language educator. “Knowing that even a small change can make someone’s daily life much more convenient, I focused on ideas that people would truly need and be able to use with ease.”

Content creator and writer Hajung Kim collaborated with Wansu Kim to produce a video introducing One UI 8’s hearing accessibility features. “We wanted the changes we suggested to seamlessly blend into the everyday lives of more people, so I planned the video from the perspective of a real user,” said Hajung Kim with pride.

▲ (From left) Samsung Supporters Hajung Kim and Wansu Kim use the new accessibility features applied to One UI 8.

‘Breaking Language Barriers With a Keyboard’ — Samsung Supporters’ Pick ①: Interpreter Using Keyboard

Starting with the Galaxy S24 series, Galaxy AI’s translation capabilities have already proven to be a reliable companion for overcoming language barriers. However, its voice-based format had limitations in certain situations — for example, when the speaker’s pronunciation was unclear or when the surrounding environment was noisy.

With One UI 8, Samsung enhanced Interpreter[1] in a way that helps users communicate more naturally across languages through text typed on the keyboard. When a user types a sentence in their own language, the device instantly generates a real-time translation[2] in both text and speech. The screen then displays two sections — one showing the user’s original text and the other the translation for their conversation partner — enabling smooth two-way communication.

▲ Soohyun Lee introduces the Interpreter using keyboard feature.

“Our focus was on creating a seamless, uninterrupted conversation experience,” said Lee. “To reflect real usage patterns and refine the feature, we made typed sentences remain visible even after translation for easy editing and added an option to quickly delete the entire sentence with just one tap when users want to start a new one.”

▲ Wansu Kim demonstrates the Interpreter using keyboard feature.

“I love traveling with my family, but since both my parents and I are hard of hearing, communication has always been a big challenge — especially when traveling abroad,” said Wansu Kim. “On a recent trip, Interpreter using keyboard allowed me to converse freely with people using different languages, making everything so much easier. Now, I can solely focus on the excitement of traveling without concerns about language barriers.”

“Elevators were originally designed for wheelchair users, but today everyone benefits from them,” he added. “In the same way, Interpreter using keyboard can be used by anyone in situations where it’s difficult to talk. Accessibility isn’t only for people with physical limitations — it’s an opportunity for everyone.”

‘Don’t Miss a Word During a Call’ — Samsung Supporters’ Pick ②: Real-Time Call Captions

For users with hearing aids or cochlear implants, phone calls can still cause anxiety. It’s easy to miss parts of the conversation and difficult to jot down important details while talking. To ease this burden, One UI 8 introduces Real-Time Call Captions.[3]

By tapping the speech bubble icon on the right side of the call screen, the speech of both the caller and receiver are transcribed and displayed in real time. “I used to feel nervous whenever I needed to make a hospital appointment or talk with a bank representative on the phone because it was so important to understand every detail,” said Hajung Kim. “Now, with captions, I can instantly catch any words or sentences I might have missed, which makes me feel much more at ease. It’s not just a tool that converts voice into text — it’s a safety net that helps me follow the conversation and communicate more freely.”

▲ Hajung Kim uses the Real-Time Call Captions feature during a phone call.

The feature assists users during everyday phone calls with friends and family as well. “Before, I often had to ask my grandparents to repeat themselves because I couldn’t clearly understand their pronunciation,” Hajung Kim said. “I often worried that going through this process again and again would tire them out, especially during longer calls. But with Real-Time Call Captions, I can now read my grandmother’s words on the screen instantly, allowing the conversation to flow without interruption.”

“A short phone call can brighten an entire day, making this feature truly invaluable to my family,” she added.

‘Instant Conversations, No Waiting Required’ — Samsung Supporters’ Pick ③: Real-Time Text Calls

The accessibility feature Wansu Kim uses most frequently is Real-Time Text calls,[4] which allows users to communicate in text during a call, as though they’re exchanging messages. In earlier versions, the text of the other person’s speech appeared only after they finished speaking. This was particularly inconvenient during automated response system (ARS) calls with banks, telecommunications providers or credit card companies, when the input time often expired before users could read the instructions on their screens.

Now with One UI 8, however, Real-Time Text calls display text the moment the other person begins speaking, allowing users to follow along and prepare responses without delay. “Even during personal calls, being able to see what the other person is saying in real time makes me feel much closer to them,” said Wansu Kim.

▲ Wansu Kim uses the Real-Time Text calls feature during a phone call.

“In the past, there were always slight pauses during text calls with the Supporters — it sometimes felt like playing a game of guessing each other’s timing,” Lee said. “Those experiences showed us that timing is the most crucial part of a phone call. By making text appear in real time — without waiting for the other person to finish speaking — we introduced a key improvement. Even a few seconds can make a big difference, and seamless timing helps bring people closer together.”

Making Accessibility a Given for Everyone

What does the future of accessibility envisioned by Samsung Electronics and Samsung Supporters look like?

“Accessibility isn’t a matter of special consideration — it’s something that everyone deserves and should enjoy,” Lee said. “Our goal is to create experiences that more people, across various environments, can access and benefit from without inconvenience at any time.” She added that the journey toward greater accessibility has been a joyful one, made possible thanks to those who understand the need for change and continue to offer their encouragement and support.

For Wansu Kim, accessibility means freedom. “To me, hearing accessibility is freedom,” he said. “Through my work with Samsung Supporters, I want to help ensure the voices of people like me are heard more clearly and contribute to a world where everyone can communicate freely.”

“Accessibility is a bridge that not only connects people physically but also links their hearts,” Hajung Kim added. “Beyond simply reducing inconvenience, I want to help build a world where technology becomes a source of confidence and empowerment for all.”

The accessibility features in One UI 8 — co-created and presented by Samsung Supporters — can be explored in detail in the video below.

For more information on One UI 8, please visit https://news.samsung.com/my/.

Until 30^th September, purchase the Samsung Galaxy Z Series to experience these accessibility features and enjoy a double storage upgrade worth RM600.

To buy the latest Galaxy Z Series, please visit https://www.samsung.com/my/smartphones/galaxy-z/

[1] Interpreter requires Samsung account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. Visit Galaxy AI page at samsung.com for details.

[2] Speed may vary depending on device and network connection.

[3] Feature availability may vary by country, language and device model. Speed may vary depending on network connection. Feature and UI are subject to change without notice.

[4] Feature availability may vary by country, language and device model. Speed may vary depending on network connection. Feature and UI are subject to change without notice.

[5] While stocks last. Terms and conditions apply.

To hear the story of how One UI 8 came together, Samsung Newsroom sat down with three of the leading minds behind the new user interface: Mihyun Jeong and Joonhwan Kim, who were in charge of development, and Nawoong Han who coordinated collaboration with Google — all from Samsung Electronics’ Mobile eXperience (MX) Business.

▲ (From left) Nawoong Han, Framework Development Team; Mihyun Jeong, Experience Planning Team; and Joonhwan Kim, UX Team of Samsung Electronics’ MX Business

A Personalized Daily Experience, Powered by AI and Foldables

One UI 8 takes Galaxy’s distinctive foldable form factor to the next level, delivering an even more powerful AI experience. Jeong, who was in charge of One UI planning, noted that as AI technology rapidly advances, user expectations are also rising — making One UI both more complex and more important. “To address this, Samsung’s customer experience (CX), user experience (UX) and development teams formed a task force that focused on defining the core concepts and enhancing the overall quality of One UI 8,” she said. “As a result, these core concepts were summed up as ‘multimodal AI, a form factor–optimized UX and a proactive personalized experience.”

Kim, who was in charge of One UI design for foldables, highlighted the design concept for One UI 8 — “When Foldables Meet AI” — as the convergence of form factors and AI innovation. “From the FlexWindow of Galaxy Z Flip7 to the expansive main display of Galaxy Z Fold7, users can now experience Galaxy’s evolution into AI phones across multiple form factors,” he explained.

AI Innovation on the FlexWindow

With One UI 8, Galaxy Z Flip7 lets users access AI features quickly and effortlessly, even without unfolding the device. A simple press of the side key launches Gemini Live, and its FlexWindow-optimized UX enables natural, conversational interactions with AI, as if chatting with a friend.

“You can, for example, view what’s shown on the camera and speak with AI in real time, or add events directly to your calendar. Everyday tasks become quick and effortless,” Jeong added.

▲ Mihyun Jeong from the MX Business demonstrates how One UI 8 enables easy access to AI functions on Galaxy Z Flip7’s FlexWindow.

The expanded FlexWindow on Galaxy Z Flip7 also makes it easy to check real-time sports scores, news, app updates and more through Now Bar. Plus, Now Brief delivers richer, more personalized information and insights, all available at a glance from the Flex Window.

Innovating Multitasking on a Large Screen

Galaxy Z Fold7’s large main display brings out the full potential of One UI 8. “On the big screen, you can display Galaxy AI-generated results in Split view or in Floating view, and freely resize or move them for highly efficient multitasking,” explained Kim.

Powered by multimodal AI that understands complex contexts, Screen sharing on Gemini Live enables users to share their current screen with AI in real time, even while running multiple apps, and instantly ask questions.

Galaxy AI’s Photo Assist also takes full advantage of the expansive screen. By placing the original and edited versions of an image side by side, users can compare every detail with precision for more refined image editing.

▲ Joonhwan Kim from the MX Business demonstrates how One UI 8 enables efficient multitasking on Galaxy Z Fold7.

Perfected Through Close Collaboration With Google

At the foundation of One UI 8’s refined AI experience is a special partnership with Google. “Both companies worked together from the very beginning, defining concepts during the early planning stage and collaborating throughout the process to bring the latest features to One UI 8,” explained Han, who managed joint efforts with the Android team at Google.

▲ Nawoong Han from the MX Business explains the collaboration process with the Android team at Google.

The way the two teams worked together was also unprecedented. “We collaborated with Google in real time, using a shared development branch that allowed us to exchange code around the clock and fix bugs on the fly,” said Han. Thanks to this close collaboration at the engineering level, Galaxy Z Fold7 and Z Flip7 became the first devices to feature Android 16 out of the box.

▲ With One UI 8, Gemini can be activated directly from Galaxy Z Flip7’s FlexWindow without unfolding the device.

The multimodal Gemini Live experience on Galaxy Z Fold7 and Z Flip7 —  capable of recognizing on-screen content, enabling natural interactions in the moment, and connecting to Samsung apps to get things done — is also a product of Samsung and Google’s cohesive teamwork.

The development of Samsung DeX for One UI 8 is another prime example of this deep partnership. Developed by Samsung through close collaboration with Google, DeX has evolved and expanded to address key user needs by introducing desktop windowing to the core Android platform. From the underlying structure to detailed user scenarios, Samsung contributed its expertise built over years of operating DeX to the joint expansion effort. This new desktop windowing experience offers app developers a consistent user environment and helps boost productivity on Android devices.

“I traveled between Korea and the UK several times for workshops with Google. We’d gather in front of a whiteboard, sketching out screen transition flows and discussing even the smallest details,” recalled Han.

“We spent so much time together that our teamwork became rock solid. We made matching team hoodies and later grew close enough to even ask about each other’s pets,” he added with a smile. For users, the result of this tight bond was a more powerful and productive Samsung DeX.

Emotion-Embracing Design, Backed by Strong Security

One UI 8 places as much emphasis on thoughtful design as it does on powerful AI features. “In addition to the weather app, which received particularly positive feedback during beta testing, we enhanced animations and visual effects across other everyday apps to create a more immersive experience,” said Kim.

“In One UI 8, the clock can recognize the subject in a chosen wallpaper and organically align itself with its outline. This feature is not only available on the main display but also on Galaxy Z Flip7’s FlexWindow,” he added, introducing it as an element that brings a sense of liveliness to One UI 8’s design.

Jeong added that beyond AI, One UI 8 also brings a host of enhancements designed to maximize everyday convenience. She highlighted features such as a more streamlined Quick Share for easier content sharing; Audio Eraser, which reduces unwanted background noise in videos and audio recordings at the touch of a button; and four new pet profiles added to the Portrait Studio in Photo Assist.

▲ Mihyun Jeong (left) and Joonhwan Kim (right) explain the development process behind One UI 8.

Security, now more critical than ever in the AI era, has also been reinforced. One UI 8 utilizes a new security solution, Knox Enhanced Encrypted Protection (KEEP), and Knox Vault to protect personalized AI features and further safeguard user data by blocking unauthorized access.

“We fully understand the security concerns users may have in the AI era,” said Jeong. “That’s why we’ve built powerful threat-blocking mechanisms into the device, while also providing and continuously upgrading a range of security tools that users can easily use and manage by themselves.”

New Everyday Life With One UI 8

One UI 8 marks the beginning of a new user experience born from the fusion of foldables and AI.

“These are completely new foldable experiences — unlike anything before. Through One UI, we will naturally connect users with AI to deliver even more effective automation and personalization,” said Jeong, expressing confidence in the advancements One UI 8 brings.

“From bar-type phones to foldables and tablets, we hope our form factor–optimized AI experiences will bring even greater value and enjoyment to users’ daily lives,” Kim added.

Looking ahead, Samsung’s collaboration with Google is set to deepen further. “The more advanced the technology becomes, the more important collaboration will be,” noted Han. “We aim to broaden our partnership with Google across all areas of Galaxy, especially in AI — so stay tuned.”

One UI 8 will begin rolling out to other devices this month, starting with the Galaxy S25 series. By taking the synergy between AI and Samsung’s foldable form factors to new heights, the new user interface promises to open up new possibilities for everyday life.

Until 30^th September, purchase your very own Galaxy Z Series to experience One UI 8 and enjoy a double storage upgrade worth RM600.

To buy the latest Galaxy Z Series, please visit https://www.samsung.com/my/smartphones/galaxy-z/

[1] While stocks last. Terms and conditions apply.

Personalized Suggestions with Advanced Security

One UI 8 recognizes the user’s context, offering personalized, proactive suggestions that support their unique daily routines. And as Galaxy AI becomes more intelligent, so does its commitment to protecting private data. One UI 8 combines advanced personalization tools with top-tier security features, anticipating user needs while keeping information safe.

• Now Bar[ii] shows real-time app activity and media player progress directly on Galaxy Z Flip’s FlexWindow, and is also now integrated with even more third-party apps.
• Now Brief[iii] provides even more personalized daily updates including traffic, important reminders and Samsung Moments, which allows users to reflect on their daily routines. They can also get personalized suggestions and recommendations, such as music and video picks based on subscriptions and interests. In addition, personalized health insights from Galaxy Watch are also easily accessible.
• Knox Enhanced Encrypted Protection (KEEP)[iv] is a new security architecture designed to safeguard the next generation of AI experiences used by Galaxy’s Personal Data Engine (PDE).[v] KEEP creates encrypted, app-specific storage environments within the device, ensuring each app can only access its own sensitive information.
• Knox Matrix takes security a step further by automatically signing devices out of the Samsung Account if flagged for serious risks[vi]. It sends notifications across connected Galaxy devices and gives additional guidance on how to protect data.
• Upgraded Secure Wi-Fi with post-quantum cryptography (PQC) encompasses a new cryptographic framework designed to strengthen network protection against emerging threats, helping to ensure robust privacy — even over public networks.

Intelligent Multimodality: AI That Works the Way the User Does

Powered by multimodal AI designed to deliver experiences tailored to user needs, One UI 8 transforms the way users interact with Galaxy devices. By combining visual, auditory and contextual intelligence, it makes everyday tasks intuitive and effortless.

• Gemini Live[vii] allows for natural, seamless communication with AI that understands what the user is seeing or watching in real-time, without the need for switching between apps.
• Circle to Search with Google[viii] gives in-the-moment gaming help when the user circles anything on the screen during game-play. It provides more information about characters and strategies to help the user navigate to the exact spot in the game, with helpful links and videos from across the web to explore further. With Circle to Search’s improved translation capabilities, users can see translated text in real-time as they scroll and interact with the screen[ix]. From news articles to social media posts, they will see instant, on-screen translations of the underlying text in their preferred language.

UX Optimized for Multiple Form Factors

One UI 8 redefines versatility with UX optimized across the Galaxy product portfolio. Designed to adapt to the unique form factors of Galaxy smartphones and tablets, One UI 8 ensures seamless functionality while boosting productivity and efficiency.

• AI Results View displays results from AI features in a separate Split View or Floating View, keeping their original content visible and unobstructed.
• Thanks to Galaxy AI Optimized for Large Screens, Multi Window lets users drag and drop AI-generated content — including images and text — directly into their workflow. Tools like Drawing Assist[x] and Writing Assist[xi] unlock an even smoother creative process, as users can move ideas and visuals around more easily than ever before.
• Gemini Live is now available directly on Flip’s FlexWindow for hands-free voice search, acting as a personal assistant right on the cover screen.[xii]
• Audio Eraser[xiii] proactively detects and removes unwanted background noise, like wind or traffic, with a single tap on a new toggle in video apps and audio apps.
• Featuring a new clock design that stretches and adapts to match the user’s wallpaper.[xiv] The clock’s font wraps around faces or contours, ensuring visibility without disrupting the image, whether it’s a close-up selfie or a picture of pets. Users can also customize the thickness, size and color of the font to meet their personal taste.
• With advanced customization even for FlexWindow, users can easily create a wallpaper by receiving recommendations and auto-curated wallpapers from the Gallery.[xv] Emojis and background colors are also customizable for FlexWindow Emojis wallpaper.

One UI 8 also provides AI-powered tools like Portrait Studio[xvi], which can capture the vibrant expressions of pets and then generate artistic, studio-like pet portraits. Users can also enjoy seamless communication in noisy environments with Call Captions — which instantly converts voices into text during calls — as well as keyboard inputs when using Interpreter[xvii], which allows users to translate ideas by typing.

In Malaysia, One UI 8 will be rolled out to these devices on the following dates:

Please visit https://news.samsung.com/my/ for more information on One UI 8.

Until 30^th September, experience One UI 8 on the latest Galaxy Z Series and enjoy a double storage upgrade when you purchase your very own device today!

To experience One UI 8 on the latest Galaxy Z Series devices, please visit https://www.samsung.com/my/smartphones/galaxy-z/.

[1] While stocks last. Terms and conditions apply.

[i] Official rollout of One UI 8 will apply to the following Galaxy devices this year: Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S22 series, Galaxy Z Fold4, Galaxy Z Flip4, Galaxy S21 FE, Galaxy Tab S10 series, Galaxy Tab S10 FE, Galaxy Tab S10 Lite, Galaxy Tab S9 series, Galaxy Tab S9 FE, Galaxy Tab S8 series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G, Galaxy A17, Galaxy A07, Galaxy A06 5G, Galaxy A55 5G, Galaxy A35 5G, Galaxy A25 5G, Galaxy A16 5G, Galaxy A16, Galaxy A15 5G, Galaxy A06, Galaxy A54 5G, Galaxy A34 5G, Galaxy A73 5G, Galaxy A53 5G and Galaxy A33 5G.

[ii] Availability of functions supported may vary by country and network availability. Some functions may require a network connection.

[iii] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

[iv] Available on Galaxy smartphones and tablets with One UI 8 or later.

[v] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine currently analyzes Samsung native applications.

[vi] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.

[vii] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription, and results may vary. Compatible with certain features and certain accounts. Currently, users can use a personal Google Account that they manage on their own, or a work or school account for which their administrator has enabled access to Gemini. Users must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[viii] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[ix] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by country and device model.

[x] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[xi] Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[xii] Gemini Live on FlexWindow will be available on Galaxy Z Flip7, Z Flip6, and Z Flip5.

[xiii] Audio Eraser results may vary per video, depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected, such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder, Call transcription. Actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.

[xiv] Availability might vary depending on models. The shape of the clock adjusts to the contours of humans and animals limited to dogs, cats, and birds.

[xv] Supported on FlexWindow as well as main screen. Availability may vary depending on models. FlexWindow customization is available on Galaxy Z Flip7, Z Flip6, and Z Flip5.

[xvi] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of the generated output is not guaranteed.

[xvii] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

Samsung Electronics Co., Ltd. today announced Galaxy S25 FE, the newest and attainable addition to the Galaxy S25 lineup. Equipped with One UI 8 — the latest Galaxy AI experiences — Galaxy S25 FE offers a personalized AI companion with multimodal capabilities.

Designed to unlock new levels of creativity, Galaxy S25 FE brings powerful AI editing tools like Generative Edit and Instant Slow-mo while an upgraded 12MP front-facing camera, powered by AI-powered ProVisual Engine, introduces an enhanced selfie experience. A 4,900mAh battery and a more than 10% larger[2] vapor chamber offer smooth, responsive performance with 45W wired charging[3] support ensuring users can stay creative, entertained and connected while on the go.

“Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalized AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

Seamless Everyday Experiences, Powered by AI

With Galaxy AI built into Galaxy S25 FE and optimized by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction — where voice, touch and visual input combine to simplify and enhance everyday tasks by making them even more intuitive.

• Gemini Live[4] enables real-time visual conversations enhanced with multimodal AI, allowing the device to see what users see and making it easy to ask contextual questions. If you need help deciding what to pack for your next trip, just point your camera at two outfits and ask, “Which outfit is better for the weather in Seoul?” Gemini responds naturally, offering intelligent, conversational guidance that seamlessly supports your everyday life.

• Now Bar[5] surfaces helpful information at just the right moment, right from the lock screen. It shows relevant updates, and can even be customized to display live notifications, music, modes and routines, and more. Now Brief[6] provides personalized daily updates including traffic, reminders, calendar events, and fitness summaries.

• With Circle to Search with Google[7], gaming tips appear exactly when and where you need them. Just circle an item or challenge on screen to access tips and tactics — all in a floating view that keeps your gameplay uninterrupted.

These intelligent tools are designed to enhance communication, boost productivity and streamline daily interactions — all while adapting to the individual needs of each user. Plus, they’re backed by all-new protections for personalized, AI-powered features.

• Knox Enhanced Encrypted Protection (KEEP)[8] creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information. KEEP supports Galaxy’s Personal Data Engine (PDE)[9] to keep user data and preferences entirely on-device and secured by Knox Vault. Together, these solutions ensure fortified security and privacy in a rapidly evolving digital landscape.

Built to Empower Creativity at Every Level

Galaxy S25 FE delivers a premium camera experience thanks to the ProVisual Engine’s latest AI-powered features and an upgraded 12MP front camera[10] that captures captivating selfies with improved clarity. It also elevates Galaxy’s renowned Nightography: Low noise mode boosts the quality of night shots, while Super HDR in video showcases lifelike colors and contrast in every frame. Photo Assist enhances on-device editing with effortless precision, boosting user creativity and seamlessly bringing their visions to life.

• Generative Edit[11] automatically detects passersby in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits, while Portrait Studio[12] allows users to create personalized avatars with more true-to-life facial expressions.
• Instant Slow-mo[13] lets users relive favorite video moments in a more immersive way, transforming any clip into slow motion with just a single tap.
• Audio Eraser[14] offers a convenient way to clean up noise in videos by isolating specific audio elements such as voices, music, wind, ambient nature, crowd noise and background interference — giving users precise control over what to reduce or remove entirely. Auto Trim[15] on Galaxy S25 FE streamlines the video editing process by automatically selecting the best moments from your footage.

Reliable Performance, Refined Design

From routine productivity to creative workflows, Galaxy S25 FE optimizes every interaction. Galaxy S25 FE delivers reliable performance whether you’re streaming, multitasking or editing.

• A 4,900mAh battery powers everyday tasks, while 45W wired charging enables extended use and quicker power-ups.[16]
• AI processing runs smoothly thanks to a more than 10% larger vapor chamber[17] for efficient thermal management.

Galaxy S25 FE reflects the signature design of the Galaxy S25 series, with a slim, lightweight build that feels as good as it looks.

• The 6.7-inch[18] Dynamic AMOLED 2X display with a 120Hz refresh rate offers smooth, immersive visuals, while a new enhanced Armor Aluminum frame provides improved durability and a more refined finish.
• Galaxy S25 FE reflects the iconic Galaxy S series form with a touch of playful personalityailable in a range of bold, expressive colors – Navy, Jetblack, Icyblue, and White.[19]
• Seven generations of OS upgrades and seven years of security updates ensures reliable and optimized performance that lasts longer.[20]

For those looking to combine these visuals with latest high-quality sound, pair Galaxy S25 FE with all-new Galaxy Buds3 FE to enjoy seamless connectivity and Galaxy’s immersive mobile entertainment experience.

One UI 8 will be also available on more devices including the full Galaxy S25 series with updates starting this month.[21]

Local Availability

The Galaxy S25 FE will be available starting 19^th September 2025 in Malaysia.

For more information about Galaxy S25 FE, please visit:

https://www.samsung.com/my/smartphones/galaxy-s/galaxy-s25-fe-navy-512gb-sm-s731bdbhxme

https://news.samsung.com/my/, or https://www.samsungmobilepress.com/

Specifications[22] 

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Compared to Galaxy S25 FE to Galaxy S24 FE

[3] Galaxy S25 FE supports charging with up to a 45W Power Adapter. 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.

[4] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[5] Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for personal reference only and is not intended for medical purposes.

[7] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[8] Available on Galaxy smartphones and tablets with One UI 8 or later.

[9] Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

[10] Compared Galaxy S25 FE to Galaxy S24 FE. (10MP front camera)

[11] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[12] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[13] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

[14] Audio Eraser results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder and, Call transcription. Actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[15] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

[16] Compared Galaxy S25 FE to Galaxy S24 FE. (4,700mAh battery and 25W wired charging)

[17] Compared Galaxy S25 FE to Galaxy S24 FE.

[18] Measured diagonally, Galaxy S25 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[19] Availability of colors may vary by market and network provider.

[20] Galaxy S25 FE will support seven generations of OS upgrades and seven years of security updates from global launch date.

[21] Timing of OS upgrades and security updates may vary by device model, network provider and market.

[22] Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

For more than a decade, a bar phone was the epitome of smartphones, providing us with a gateway to embrace digital lives. Over time, these devices have significantly grown and evolved, embodying considerable changes in both form and function.

Today, we stand at an inflection point. At Samsung, we are not just witnessing the next evolution of mobile; we are leading it, driven by a fundamental belief that technology should adapt to the nuances of how we live, work, and play, no matter how big or small.

Our latest foldable devices mark the unfolding of a new era, with devices like the new Galaxy Z Fold7 and Flip7 as the definitive next steps in mobile computing. Defined by youthful dynamism, a mobile-first economy, and burgeoning creator culture, Southeast Asia and Oceania (SEAO) is the perfect incubator for technology that breaks from convention. More importantly, we see tremendous opportunity in this region to empower a fundamental and lasting shift in user behavior, driven by a form factor that mirrors the different ebbs and flows of modern life.

A new form factor for new behaviours

Our journey began back in 1996, when we declared the “Year of Design Revolution.” This laid the foundation for the human-centered design ethos that continues to evolve to this day: That technology must not only help us do more, but inspire us to be more. This philosophy of putting users at the center of design underpins Samsung’s product portfolio; including the foldable category, and we are witnessing a transformation firsthand across SEAO, where two distinct new behaviors have emerged.

First, devices like the Galaxy Z Flip Series have become a vibrant statement of personal style and a catalyst for creative expression. In the hands of a new generation of creators from Southeast Asia and Oceania, it is a useful compact companion that supports their creative social commitments. We see users across the region using Flex Mode to prop the device up, freeing their hands to interact with their audience. They are filming vlogs and unique social content, while engaging with their communities with a form factor that empowers them with more flexibility and freedom. In the new Galaxy Z Flip7, an expansive 4.1-inch edge-to-edge FlexWindow enhances convenience and comfort when typing messages and the Now Brief feature is now also newly available on the FlexWindow to easily provide personalized updates like event reminders, music recommendations, and fitness summaries.

Meanwhile, the Galaxy Z Fold Series is redefining productivity for a mobile-first generation of professionals and entrepreneurs. In a region known for its hustle, the Galaxy Z Fold transforms from a phone into an expansive workspace, taking users from convenience to genuine competitive advantage in an instant. This is made possible by our relentless engineering breakthroughs, from our industry-leading durable hinge design, to the continuous refinement of our vibrant, immersive foldable displays. The new Galaxy Z Fold7 is the thinnest and lightest addition to the series. With a 200 MP high-resolution camera, best-in-class processor, and Galaxy AI optimized for its flexible format and expansive screen, the device unlocks new levels of efficiency and delivers premium performance and experiences.

An intelligent canvas for a connected future

We introduced Galaxy AI in the Galaxy S24 series, defining a new era of mobile AI innovation. Since then, we have continued to develop its capabilities, and have seen more than 70% of Galaxy S25 series users leverage a suite of Samsung and Google AI tools. We are driving the future of personalized, multimodal AI and the unique architecture of a foldable is the perfect vehicle for this. With the latest One UI 8 update, our software now integrates a large-screen optimized interface with multimodal capabilities, offering experiences we couldn’t have imagined up until just a few years ago.

The Galaxy Z Fold Series come with capabilities that understand the context displayed onscreen, so you can get things done with maximized efficiency and productivity. For example, with screen sharing or camera sharing on Gemini Live, users can simply show Gemini what they are looking at and ask questions to get instant insights. Meanwhile, the combination of advanced hardware with an AI-powered ProVisual Engine offers Galaxy Z Fold7 users pro-grade camera experiences in a foldable.

As we continue to drive AI innovation, our vision is for ambient intelligence to seamlessly be integrated into daily life such that it becomes second nature. We want to build a future where your devices become much smarter and can anticipate, perceive and work in the background to help make life more effortless.

Our unwavering confidence in the unfolding future

Our journey with foldable innovation has taken us from bold concept to a thriving, mainstream category in the premium segment, and our confidence in its future has never been stronger, because we see its impact every day in the hands of our users, as well as through engagement with our passionate community on platforms like Samsung Members, where we co-create the future of the mobile experience.

For Samsung, the foldable form factor is another testament to our unwavering commitment to innovation that enriches lives. We are proud to be leading this charge, and excited to see how consumers in SEAO continue to use this technology to shape their own futures. The next chapter of mobile is not just coming; it is unfolding before our very eyes.

For more information on the Galaxy Z Series, please visit https://www.samsung.com/my/smartphones/galaxy-z/

Samsung Electronics Co., Ltd. today announced the expansion of its ongoing One UI 8 beta program to additional Galaxy devices. The update sets the foundation for advanced multimodal capabilities to more Galaxy devices across various form factors, along with more intuitive Galaxy AI experiences that simplify everyday routines.

Initially introduced with the Galaxy S25 series in May, the One UI 8 beta program will include the Galaxy S24 series, Galaxy Z Fold6 and Galaxy Z Flip6 beginning next week in Korea, the U.S., the U.K. and India.

In September, availability will extend to even more devices, including the Galaxy S23 series, Z Fold5, Z Flip5, A36 5G, A55 5G, A35 5G, and A54.[1] Users can register for the beta program via the Samsung Members app.

One UI 8 delivers smarter, more convenient AI experiences through multimodal capabilities that understands users’ real-time context and supports more natural interactions. When paired with the Galaxy Buds3 or Buds3 Pro, users can activate Google’s Gemini with voice or by long-pressing either earbud. Designed to complement Galaxy’s diverse form factors, One UI 8 enhances productivity and efficiency while offering personalized, proactive suggestions tailored to each user.

In September, Samsung will roll out the official version of One UI 8, incorporating valuable feedback from beta program participants. The update will begin with the Galaxy S25 series and will be rolled out sequentially to other eligible devices. In addition, One UI 8 Watch will expand to more Galaxy Watch models beyond the Galaxy Watch8 series later this year, delivering motivational health features and a more refined, intuitive smartwatch interface to a wider range of users.

For more information, please visit https://news.samsung.com/my/.

Unfold your Galaxy Z Series devices with these promotions and rebates today!

Until 31^st August 2025, purchase the latest Galaxy Z Series devices to enjoy launch rebates and promotions worth up to RM2,209![2]

Grab the all new Galaxy Watch Series with these rebates as well to expand your Galaxy ecosystem:

To purchase Samsung’s latest devices, please visit the following sites:

Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/

Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/

Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/

Samsung Galaxy Watch8 Classic: www.samsung.com/my/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaxme/

Samsung Galaxy Watch Ultra: www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-2025-47mm-titanium-blue-lte-sm-l705fzb1xme/

[1] Availability may vary by device model and market.

[2] Terms and conditions apply.

For many, it’s New York City — where skyscrapers touch the sky, scenes unfold on screen and culture thrives in every corner. And now, it’s also the place to get hands-on with Samsung Electronics’ latest mobile devices.

On July 9, the Galaxy Z Fold7, Z Flip7 and Galaxy Watch8 series made their grand debut at Galaxy Unpacked 2025 in Brooklyn. But the excitement didn’t stop there.

Just across the East River, the Galaxy Experience Space in SoHo, Manhattan, is now open for visitors to explore the latest Galaxy innovations up close. From immersive product demos to daily workshops and even exclusive influencer meet-ups, the space offers an interactive playground for all things Galaxy.

And the experience goes far beyond four walls. From Flatiron Public Plaza and Union Square Park to Chelsea Triangle and Astor Place, Galaxy Hangouts are popping up all over Manhattan’s most iconic spots. It’s the ultimate city-wide showcase, teeming with the unmistakable energy of New York.

Ready to experience it yourself? Check out the video below and see how Galaxy is unfolding across the streets of New York.

Availability & Pre-Order Promotions

The Samsung Galaxy Z Fold7 and Galaxy Z Flip7 will be available for purchase at Samsung.com and in stores in Malaysia starting 1 August 2025. For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs and replacements.[1]

From 9^th to 31^st July 2025, customers will be able to pre-order the new Galaxy Z series from RM3,999. Here’s a quick overview to help you understand how easy it is to purchase your next Galaxy Z Series device!

To pre-order Samsung’s latest devices, please visit the following sites:

• Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/
• Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/
• Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/

[1] Availability may vary depending on market, country or carrier.

“Galaxy Z Flip7 is proof that big intelligence can come in a small, pocket-sized form factor,” said TM Roh, President and Acting Head of the Device eXperience (DX) at Samsung Electronics. “By bringing rich multimodal AI capabilities and seamless functionality to the FlexWindow, we’ve created a device that adapts, anticipates and empowers users, unlocking a smarter, more intuitive way to engage with the world.”

Biggest, Brightest FlexWindow Yet

Content spills elegantly from edge-to-edge on the Galaxy Z Flip7’s stunning FlexWindow display, which brings essentials front and center and makes it easy to type out quick messages, check schedules at a glance and snap high-quality selfies. Galaxy Z Flip’s brightest FlexWindow yet delivers a super-smooth refresh rate, so everything looks vivid and feels fluid – even when outside on a sunny day.

• The 4.1-inch[1] Super AMOLED FlexWindow is the largest ever on a Galaxy Z Flip, with edge-to-edge usability that enables users to see and do more on the cover screen.
• With 2,600 nits of peak brightness and a smooth 120Hz refresh rate on both the main display and the FlexWindow, Galaxy Z Flip7 enables ultra-fluid scrolling, streaming and gaming. Plus, the FlexWindow gets an upgrade with Vision Booster, enhancing outdoor visibility so users can stay connected wherever they are.[2]
• The main display is a 6.9-inch Dynamic AMOLED 2X,[3] built for an ultra-smooth, immersive experience.

Thinnest Yet Durable Galaxy Z Flip

Galaxy Z Flip7 is crafted for portability and puts powerful performance right in the palm of the user’s hand. With its compact size and sleek silhouette, it slips effortlessly into a small pocket or purse, perfect for whatever the day brings. Whether catching calls during a coffee outing or snapping pictures at the store – no need to worry about the inevitable drops and bumps along the way. It’s also built to last and engineered to handle the rigors of daily use.

• Weighing just 188 grams[4] and measuring only 13.7mm when folded, Galaxy Z Flip7 is the slimmest Galaxy Z Flip yet.
• The cover and back are protected by Corning® Gorilla® Glass Victus® 2.
• The Armor FlexHinge is thinner than the hinge on the previous generation and features a restructured design and high-strength materials for smoother folds and long-lasting durability.
• A robust Armor Aluminum Frame provides a tough exterior for resilience.[5]

Power That Lasts Longer and Works Smarter

While the Galaxy Z Flip7 has been slimmed down and refined throughout, it now features a bigger battery and an even bigger display – all in a more compact form. With the largest battery ever in the Galaxy Z Flip series, it delivers enough additional power to watch an extra movie without charging. Users can stream music or listen to podcasts during long commutes, edit photos on the fly and share updates throughout the day without missing a beat.

• The 4,300mAh battery[6] is the largest ever on a Galaxy Z Flipdelivering up to 31 hours of video play time on a single charge.[7]
• The Galaxy Z Flip7 is powered by the latest 3nm processor, customized for Galaxy and fit for today’s lifestyle with an even more powerful CPU, GPU and NPU[8] than Galaxy Z Flip6.
• Samsung DeX comes to a Galaxy Z Flip7 for the first time, enabling it to instantly transform into a handy workstation: users can flip it open, connect to a screen and instantly get PC-like tools for enhanced multitasking.

Pocket-Perfect AI

With FlexWindow enhanced for greater usability and Galaxy AI[9] that is smarter and more intuitive than ever, Galaxy Z Flip7 introduces a new era of convenience and functionality, empowering users to search with their voice, get answers and take action directly on FlexWindow. Powered by the newest One UI 8[10] and Android 16 right out of the box, it delivers true multimodal AI experiences optimized for the Flip’s iconic design, with many tasks now able to be handled right from the cover screen. This intuitive, one-handed experience enhances productivity and introduces even more personalization options, making the Galaxy Z Flip7 a smart and handy companion, whether a user is traveling around the globe or simply navigating a busy day.

Galaxy Z Flip7 brings a new level of AI-powered personalization, tailored to users’ style and routine. From curated wallpaper suggestions to emoji, color and widget customization, the FlexWindow becomes a dynamic extension of a user’s personality. Whether prepping for travel or matching the  mood, personalization is effortless and always evolving.

• Gemini Live[11] is now available directly on the FlexWindow, enabling users to search for information with their voice and complete tasks – hands-free. Users getting ready for an overseas trip can just tell Gemini what they need. It can pull up flight details from Samsung Wallet, set a reminder for when to leave for the airport and even find top-rated restaurants at the user’s destination. Plus, all this information can be stored in Samsung Notes for easy access later. It’s like having a personal assistant, right on the cover screen.
• With camera sharing on Gemini Live, getting real-time help is as easy as pointing the camera. Whether packing for a trip or choosing an outfit, users can simply show Gemini what they’are looking at. Ask questions like, “Which of these outfits is better for the weather in Seoul?” Gemini will respond, just like a helpful friend would.
• Now Bar[12] shows real-time app activity, podcast progress and alerts right on the cover screen, and it’s now integrated with even more third-party apps. A quick glance at the FlexWindow lets users check on the ETA of their rideshare, see what song is playing, peek at the latest football scores, and so much more.
• Now Brief[13] provides even more personalized daily updates including traffic, reminders, calendar events, and fitness summaries. Users can get personalized music and video recommendations based on subscriptions and interests, as well as easily access health and wellness data pulled from Samsung Health and Galaxy Watch.
• The FlexWindow’s clock adapts and stretches to compliment a user’s wallpaper, wrapping the font around faces or objects in the image to keep the time display clear. Whether it’s a close-up selfie or a scenic skyline, the lock screen ensures the clock remains visible without disrupting the image.

A Pocket-Sized Selfie Studio[14]

Galaxy Z Flip7 brings flagship-level photography and Samsung’s best selfie camera yet. With Samsung’s advanced ProVisual Engine, it intelligently optimizes every scene to deliver crisp, detailed shots in any lighting, without any manual adjustments needed. From playful pet moments to zoomed-in festival shots and glowing sunset portraits, Galaxy Z Flip7 captures stunning results without a tripod or even unfolding the screen.

• The dual rear camera system includes a 50MP Wide[15] and a 12MP Ultra-Wide lens, delivering flagship-level clarity in any lighting, whether capturing scenic shots or snapping high-quality selfies directly from the cover screen.
• With Enhanced Nightography, users can capture vivid photos in low-light environments through improved lighting adjustments and the removal of noise and blurred frames.
• 10-bit HDR provides richer color, deeper contrast and more life-like detail in video, no matter the time of day.
• Galaxy Z Flip7 takes selfies to the next level, right from the FlexWindow. Real-Time Filters now lets users preview and perfect FlexCam shots instantly. And with the new Zoom Slider, users can quickly zoom[16] in or out with just a swipe- making it perfect for capturing a full outfit or fitting everyone into the frame for a flawless group selfie.
• With Dual Preview, the photographer and the subject can see the composition live on the FlexWindow, helping users nail the perfect shot on the first go.
• Everyday pet moments become eye-catching shots with Portrait Studio[17] in Photo Assist whether featuring a playful cartoon style, a quirky fisheye look or a polished, professional finish.

Samsung Galaxy Z Flip7 FE

Bringing the foldable experience to even more users, Samsung also announced Galaxy Z Flip7 FE. Compact when folded and expansive when opened, Galaxy Z Flip7 FE features a 6.7-inch Main Display for an immersive viewing experience. The 50MP FlexCam enables high-quality selfies and video in Flex Mode, letting users capture content hands-free, without even opening the device. Now Brief surfaces helpful updates – including weather, daily schedules and commute alerts – on the cover screen, in a layout optimized for Galaxy Z Flip7 FE’s compact form. Available in Black and White, it delivers a minimalist look that complements its intelligent, foldable design.

Future-Ready Mobile Security

As mobile experiences grow ever more intelligent and interconnected, Samsung is reinforcing the foundations that protect them – unveiling new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. One UI 8 brings enhanced privacy to personalized AI experiences with the new Knox Enhanced Encrypted Protection (KEEP).[18] KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring each app can access only its own sensitive information and nothing more. With One UI 8, Samsung is advancing Knox Matrix to deliver more proactive and user-friendly protection across the Galaxy ecosystem. Furthermore, as part of its ongoing commitment to quantum-safe security, Samsung is integrating post-quantum cryptography into Secure Wi-Fi.[19] This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Availability & Offers

The Galaxy Z Flip7 and Galaxy Z Flip7 FE will be available for pre-order starting 9 July 2025 at 10PM (Malaysia Time) till 31 July 225, with general availability beginning 1 August 2025. The Galaxy Z Flip7 comes in Jetblack, Blue Shadow, Coralred, and Mint (online exclusive) color options. The Galaxy Z Flip7 FE comes in Black and White color options.

To buy the Samsung Galaxy Z Flip7, please visit: www.samsung.com/my/smartphones/galaxy-z-flip7/

To buy the Samsung Galaxy Z Flip7 FE, please visit: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/

Specifications

[1] Measured diagonally, Galaxy Z Flip7’s Cover Screen size is 4.1” in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole.

[2] Galaxy Z Flip7 has a peak brightness of 2600 nits on both the main screen and cover screen. The displays are adaptive, adjusting brightness level automatically based on the environment. In certain illuminance conditions or higher, High Brightness Mode and Vision Booster will be activated.

[3] Measured diagonally, Galaxy Z Flip7’s Main Screen size is 6.9-inch in the full rectangle and 6.8-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[4] Weight may vary by country or region.

[5] Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel.

[6] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip7.

[7] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device). Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.06.12-2025.06.20 in US with pre-release versions of SM-F766 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[8] AP performance improvements shown compared to Galaxy Z Flip6. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[9] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[10] Some functional widgets may require a network connection and/or Samsung Account login. Availability of functions supported within the apps may vary by country.

[11] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[12] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[13] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.

[14] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[15] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.

[16] AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.

[17] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[18] Available on Galaxy smartphones and tablets with One UI 8 or later.

[19] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments

SEOUL, Korea – July 7, 2025 – Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung’s commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption.

Next-Generation Mobile Security for AI Personalization

Samsung is introducing Knox Enhanced Encrypted Protection (KEEP),[1] a new architecture designed to safeguard the next generation of personalized, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.

Supporting Galaxy’s Personal Data Engine (PDE),[2] KEEP helps secure a user’s deeply personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalized intelligence while keeping data tightly contained and under the user’s control.

KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle.

Smarter, More Connected Threat Response with Knox Matrix

As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk – such as system manipulation or identity forgery – it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from spreading.[3]

Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow.

Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.

Secure Wi-Fi Strengthened with Quantum-Resistant Encryption

In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,[4] extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework[5] designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Quantum computing, once fully realized, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures – a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.

In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:

• Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
• Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymize device information and help prevent tracking.
• Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.

A Trusted Platform with Built-In Safeguards

In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:

• Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.
• Auto Blocker helps provide defense by default, blocking unauthorized app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.
• Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control.
• Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorized access.

This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalized AI with KEEP, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.

^[1] Available on Galaxy smartphones and tablets with One UI 8 or later.

^[2] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

[3] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.

[4] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.

[5] This upgrade applies a post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM). Availability may vary by market, model, and OS version.