OOH – Samsung Newsroom Malaysia

Samsung Galaxy Unpacked 2019 Teaser Features on Billboards All Around the World

Samantha Ann — Wed, 13 Feb 2019 10:49:45 +0000

Ahead of the much-anticipated Galaxy Unpacked event on February 20, Samsung Electronics is continuing to tease the exciting future of its flagship smartphone line with its latest out-of-home (OOH) billboard campaign globally, following an initial launch in early January in Paris’s Place de la Concorde.

People passing by iconic landmarks the world over, including New York City’s Time Square, Milan’s Piazza del Duomo, Madrid’s Callao Square, Moscow’s Hydroproject Building and Singapore’s The Heeren, can now catch a glance of this campaign that showcases the beauty of Korean letters, Hangeul in a dynamic and bold way.

The campaign displays imagery which translates to “The future unfolds”, teasing an exciting future for the new Galaxy lineup as well as a bold new vision for the Galaxy brand that will drive the future of smartphone innovation.

Curious as to what exactly the future holds for the Galaxy brand? There isn’t long to wait now – Samsung Galaxy Unpacked will be held in San Francisco on February 20. In the meantime, take a look at the pictures of the globe-spanning campaign below.

A Samsung billboard with the message ‘The Future Unfolds’ takes center stage in New York City’s iconic Times Square

A LED billboard, hinting at exciting things at Unpacked 2019, watches over tourists and locals alike going about their day in Milan’s famed Piazza del Duomo

Pedestrians go about their day under an Unpacked teaser billboard in Callao Square, Madrid

Vehicles zoom past an eye-catching billboard display on the side of Singapore’s The Hereen building

Samsung Teases Galaxy Unpacked 2019 with Captivating Billboards in Paris

Samantha Ann — Mon, 14 Jan 2019 11:07:35 +0000

Over the past 10 years, Samsung has established a rich legacy of smartphone innovation that has helped make people’s lives smarter and easier.

Now, Samsung is celebrating a decade of game-changing innovations with a set of captivating billboards that pay homage to the company’s Korean originality, and tease an exciting future for the Galaxy lineup. In other words, a bold new vision for the Galaxy brand that will drive smartphone innovation for the next 10 years and beyond.

The billboards – which have been installed in Paris’s famous Place de la Concorde – pair beautiful imagery with text written in Hangeul, the Korean letters. When translated, the intriguing messages “미래를 펼치다” and “이월 이십일” are revealed to say, “The future unfolds” and “February twentieth.”

What exactly does the future hold for the Galaxy brand? You’ll have to wait until Galaxy Unpacked 2019 next month to find out. Until then, check out the images of the billboards below, and be sure to stay tuned to Samsung Newsroom for more updates on the company’s next big announcement.

Galaxy Note9 Billboard Captivates People Around the World

Samantha Ann — Tue, 14 Aug 2018 10:41:28 +0000

The highly anticipated Galaxy Note9 was unveiled at Samsung’s Unpacked event in New York on August 9. To share the launch with as many consumers as possible, Samsung Electronics continued its legacy of eye-catching out-of-home (OOH) advertising with its latest presentations in a variety of locations around the world. Launched right after the unveiling of the brand new Galaxy Note9 at Unpacked the campaigns feature crystal-clear displays in high-traffic areas in order to best share the innovative features of the Galaxy Note9 with consumers. The captivating campaigns went live in New York, London and Moscow.

Take a look at the campaign in action in the pictures below.

New York

Two Galaxy Note9 billboards light up the bustling Times Square in New York

The Galaxy Note9 billboard takes center stage in New York’s famed Times Square

London

The Samsung Galaxy Note9 on display in Piccadilly Circus, London

Pedestrians brave the London rain under the dynamic display of the Galaxy Note9 Campaign in Piccadilly Circus

The Galaxy Note9 on display. The display provides viewers with a dynamic, efficient overview of the Galaxy Note9’s key features and design

Moscow

Drivers catch a glimpse of the dynamic Galaxy Note9 OOH campaign during their evening commute in Moscow, Russia

Pedestrians in Moscow go about their day with the Galaxy Note9 campaign on full display behind them