Produced by The One Club for Creativity, the global awards show is judged by top industry professionals and honors the best creative ideas that are setting new industry standards. Samsung has been recognized in both the ADC Annual Awards¹, the oldest continuously running industry awards show in the world and The One Show², one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.

The commercial, which has also won awards at Cannes Lions, the Clio Awards and the D&AD Awards, features an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.

“‘Ostrich’ shows the very real, human-centric story of how bold action can defy barriers. This focus on creating human value through our technology is at the core of our global marketing program and it is exciting to see it resonate with audiences as well as our peers,” said Pio Schunker, Executive Vice President and Global Head of Brand Marketing, Mobile Communications Business at Samsung Electronics. “We’re honored to receive this recognition from one of the world’s leading non-profit organizations celebrating creative excellence.”

To-Date “Ostrich” Has Received the Following Awards:

The One Show Awards 2018

• Gold Pencil: Craft – Visual Effects / Single
• Gold Pencil: Craft – Direction / Single
• Gold Pencil: Craft – Animation / Single
• Silver Pencil: Online / Short Form – Single
• Bronze Pencil: Television / Long Form – Single

One Club ADC Award 2018

• Gold Pencil: Craft – Cinematography – Single
• Gold Pencil: Online – Mobile/Online Video – Single
• Gold Pencil: Craft – Film Animation – Single
• Gold Pencil: Craft – Film/Special Effects – Single
• Silver Pencil: Television – Film/Online Video Commercials/Online Commercial – Single
• Silver Pencil: Craft – Film Direction – Single
• Bronze Pencil: Craft – Special Effects – Single
• Bronze Pencil: Craft – Special Effects – Single

D&AD 2018

• Yellow Pencil: Film Advertising Crafts – Special Effects for Film Advertising
• Graphite Pencil: Film Advertising – TV Commercials 61-120 seconds
• Wood Pencil: Film Advertising Craft – Use of Music for Film Advertising

Cannes Lions 2017

• Golden Lion: Film Craft – Direction
• Golden Lion: Film Craft – Visual Effects
• Golden Lion: Film Craft – Animation
• Silver Lion: Film
• Silver Lion: Film Craft – Use of Licensed / Adapted Music
• Bronze Lion: Cyber
• Bronze Lion: Entertainment

Clio Awards 2017

• Gold Winner: Film – Short Form
• Silver Winner: Film Technique – Cinematography
• Silver Winner: Film Technique – Direction
• Silver Winner: Film Technique – Visual Effects
• Bronze Winner: Film Technique – Editing
• Bronze Winner: Film Technique – Licensed Music

London International Awards (LIA) 2017

• Gold Statue: Music & Sound – Use of Licensed Music
• Gold Statue: TV/Cinema/Online Film: Electronic Equipment
• Gold Statue: Production & Post-Production – Visual Effects
• Gold Statue: Production & Post-Production – CGI Animation
• Silver Statue: Production & Post-Production – Direction
• Bronze Statue: Production & Post-Production – Cinematography
• Bronze Statue: Music & Sound – Sound Editing

¹ The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 97th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

² The One Show Awards, now in its 45^th year is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.

Celebrating its 58^th year, the Clio Awards is one of the top three advertising award festivals along with the Cannes Lions International Festival of Creativity and the New York Festival. It is judged by an international panel of advertising professionals and showcases work that pushes boundaries and establishes new precedents.

The commercial tells a story about an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.

In June of this year, ‘Ostrich’ took home 3 gold awards at the Cannes Lions International Festival of Creativity under the film craft category for best direction, animation, and visual effects. This golden hattrick was complimented by 4 additional silver and bronze awards, bringing the final tally to 7 awards.

“The Ostrich, which has now won awards both at Cannes Lions and the Clio Awards, is an emotional piece that conveys Samsung’s commitment to defying barriers and making the impossible, possible,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “As a human-focused lifestyle brand, we continue to focus our efforts on creating real human value and this commercial is a great example of this.”