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		<title>Panorama &#8211; Samsung Newsroom Malaysia</title>
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            <title>Panorama &#8211; Samsung Newsroom Malaysia</title>
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				<title>[Interview] How Samsung Developed the Galaxy S10’s Share-Friendly, AI-Powered Camera</title>
				<link>https://news.samsung.com/my/interview-how-samsung-developed-the-galaxy-s10s-share-friendly-ai-powered-camera?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 03 Apr 2019 11:15:22 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy S10]]></category>
		<category><![CDATA[Galaxy S10e]]></category>
		<category><![CDATA[Live Focus]]></category>
		<category><![CDATA[NPU]]></category>
		<category><![CDATA[Panorama]]></category>
		<category><![CDATA[Scene Optimizer]]></category>
		<category><![CDATA[Shot Suggestion]]></category>
		<category><![CDATA[Super Steady technology]]></category>
		<category><![CDATA[Telephoto Lens]]></category>
		<category><![CDATA[Ultra Wide lens]]></category>
		<category><![CDATA[vDIS]]></category>
		<category><![CDATA[Wide-angle lens]]></category>
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									<description><![CDATA[In the era of social media, in which sharing photos and videos has nearly replaced texting and talking, the smartphone camera has emerged as one of the most]]></description>
																<content:encoded><![CDATA[<p>In the era of social media, in which sharing photos and videos has nearly replaced texting and talking, the smartphone camera has emerged as one of the most important features for smartphone users.<sup>1</sup></p>
<p>&nbsp;</p>
<p>For the <a href="https://www.samsung.com/my/smartphones/galaxy-s10/" target="_blank" rel="noopener">Galaxy S10</a> line, Samsung brought new, advanced hardware and software-based technologies to the camera, including cutting-edge, AI-powered features. In order to learn more about the phones’ pro-grade camera system – which features an Ultra Wide lens, Super Steady video recording, and a built-in Neural Processing Unit (NPU) – Samsung Newsroom sat down with Samsung Electronics’ Mobile Communications Division’s camera developers and product planner.</p>
<p>&nbsp;</p>
<div id="attachment_6969" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-6969 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_1_F.jpg" alt="" width="1000" height="630" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_1_F.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_1_F-648x408.jpg 648w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_1_F-768x484.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">(From left) Seoyoung Lee, Sunyong Kim, Sugon Baek and Wonseok Song of Samsung Electronics’ Mobile Communications Division, who planned and developed the Galaxy S10 line’s camera technologies.</p></div>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>The Power of the Ultra Wide Lens</strong></span></h3>
<p>The secret to taking incredible photos with the Galaxy S10 line is the Ultra Wide lens. The addition of the Ultra Wide lens was a major moment for Samsung, and represents one of the biggest changes to the Galaxy series in generations. Now, users can capture every detail of an epic landscape, or fit the entire family into one group shot without having to move back.</p>
<p>&nbsp;</p>
<p>“Users expect more than just improved image quality with a new device. They want a camera that makes it easier to take amazing photos,” explained product planner Sunyong Kim. “The Ultra Wide lens features a 123-degree field of view, just like the human eye, so you can easily capture the moment just as you see it.”</p>
<p>&nbsp;</p>
<div id="attachment_6970" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-6970 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_2_FF.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_2_FF.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_2_FF-725x408.jpg 725w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_2_FF-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">Image captured using the Ultra Wide lens on the Galaxy S10+. This feature is also available on the Galaxy S10 and S10e.</p></div>
<p>&nbsp;</p>
<p><span>With the Ultra Wide lens, users can easily take dynamic pictures using the camera’s Live Focus function and Panorama mode. “Live Focus has been available on previous Samsung devices with the Telephoto and Wide-angle lenses, but for the Galaxy S10 line, we brought it to the Ultra Wide lens as well,” noted Sugon Baek. “What’s more, Panorama mode offers more vertical scope than previous models did, and greatly reduces the need to move the camera from left to right in order to capture the full shot.”</span></p>
<p>&nbsp;</p>
<div id="attachment_6971" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-6971 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_3.jpg" alt="" width="1000" height="284" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_3.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_3-859x244.jpg 859w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_3-768x218.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">A panorama shot on the Galaxy S10+. This feature is also available on the Galaxy S10 and S10e.</p></div>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Shake-Free Video Quality</strong></span></h3>
<p>Another new innovation that’s built into the Galaxy S10 line is the camera’s Super Steady video-recording feature, which offers users enhanced video stabilization.<sup>2</sup></p>
<p>&nbsp;</p>
<p>Super Steady works by using VDIS (Video Digital Image Stabilization) technology. It predicts user movements before filming starts, and once the camera is running, it calculates the adjustment range to minimize shakiness in videos.</p>
<p>&nbsp;</p>
<p>“In the past, achieving optimum video stabilization meant sacrifices for the camera’s angle of view,” noted Wonseok Song. “A conventional wide-angle camera couldn’t solve the problem. But thanks to the Ultra Wide lens, the S10 is able to support a natural viewing angle while also offering stability and quality.”</p>
<p>&nbsp;</p>
<p>Given that the adjustment capability of the Super Steady technology is best for capturing bigger movements, Song has a tip for users filming in different conditions: “For scenes that feature less action in low light, use the camera’s normal mode. For brighter scenes that feature more movement, Super Steady is best.”</p>
<p>&nbsp;</p>
<h5 class="youtube_wrap"><iframe src="https://www.youtube.com/embed/f2BL2JV8rpA" width="720" height="480" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></h5>
<h5 style="text-align: center;">Video footage3 shot on the Galaxy S9 (left) and Galaxy S10+ (right). This feature is only supported when filming with the Full HD Ultra Wide lens.</h5>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>A Camera That’s Smart</strong></span></h3>
<p>The Galaxy S10 doesn’t just have the most advanced camera system on a Galaxy phone, it also has the smartest. In a first for Galaxy <a href="https://www.samsung.com/my/smartphones/" target="_blank" rel="noopener">smartphones</a>, the Galaxy S10 includes a next-generation NPU that automatically optimizes pictures in up to 30 different categories.</p>
<p>&nbsp;</p>
<p>“We added 10 additional categories to optimize common photos, including ‘Dog,’ ‘Drink,’ and ‘Shoe,’” explained Seoyoung Lee. ‘Dog’ mode, she added, optimizes users’ pictures by focusing on fine details, such as strands of fur, whereas categories like ‘Shoe’ and ‘Clothing’ focus on objects’ colors, since most pictures of these objects are taken without people’s faces in the frame. “We also added ‘Drink’ category because we noticed the growing trend of people sharing pictures of their cocktails on social media.”</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-6972" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_5.jpg" alt="" width="1000" height="375" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_5.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_5-859x322.jpg 859w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_5-768x288.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>The Galaxy S10 line’s camera<span> also provides suggestions of ways to potentially improve photos through its Shot Suggestion function. Based on the Galaxy S10 line’s machine learning capabilities, Shot Suggestion references a database of over 100 million users’ pictures to offer helpful tips on improving overall composition, positioning and proportions for photos of various subjects, including people, animals and vehicles. “The AI-based suggestions have been developed not just to prioritize putting the subject at the center of a photo,” said Lee. “That way, no matter how you want to set up your shot, the Galaxy S10 will help you do it in the most striking way possible.”</span></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Seeing the Whole Picture</strong></span></h3>
<p><span>In developing the Galaxy S10 line’s camera, the team focused on engineering technologies that add real value to the camera experience, rather than simply increasing the number of lenses and features available.</span></p>
<p>&nbsp;</p>
<p><span>“The camera is for more than documenting and recording,” explained Kim. “It is now the means through which we communicate.”</span></p>
<p>&nbsp;</p>
<p><span>From the Ultra Wide lens, to Super Steady, to the NPU – and to other features, like Instagram mode, new filters, enhanced Bixby Vision, and easy shifting between lenses – the Galaxy S10 helps users do more with their camera than they ever could before. For all of those users who say a great camera is the top feature they’re looking for in a smartphone, Samsung has planted the flag.</span></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-6973" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_6.jpg" alt="" width="1000" height="590" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_6.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_6-692x408.jpg 692w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/04/S10-Camera-Interview_main_6-768x453.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h5><sup>1</sup> <em>According to Samsung Electronics’ research</em></h5>
<h5><sup>2</sup> <em>Video stabilization on the Galaxy S10 line is up to three times better than conventional technologies.</em></h5>
<h5><sup>3</sup> <em>This footage has been placed side by side and edited for comparison purposes.</em></h5>
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