Samsung Electronics Co., Ltd. today announced the European launch of its latest Onyx (ICD model) cinema LED screen at CineEurope 2025. Building on its debut at CinemaCon 2025 in the U.S. this past April, the new Onyx brings Samsung’s acclaimed legacy of visual excellence and industry-leading performance to European cinemas, empowering exhibitors and creative partners with new possibilities for HDR content and immersive storytelling.

“Europe is a vital market for cinema innovation, and the launch of Onyx marks a new chapter in our commitment to premium movie experiences,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By partnering with leading cinema chains like Pathé Cinémas and creative pioneers like Pixar, we are empowering the industry to deliver a truly immersive and visually stunning cinematic journey for audiences everywhere.”

Delivering a Proven Solution With Visuals, Scalability and Reliability

Samsung Onyx, the world’s first DCI-certified[1] cinema LED display, is engineered for premium cinema experiences and supports frame rates of up to 120Hz[2] at 4K resolution, for an ultra-smooth picture. The screen delivers brilliant HDR visuals with peak brightness levels of 300 nits (87.6fL),[3] true black levels and precise color accuracy.

The new Onyx offers four standard screen sizes — 5, 10, 14 and 20 meters — along with additional flexible scaling options.[4] This remarkable adaptability allows theaters to maximize their available spaces and present films in the largest possible format without compromising image quality.

Designed for long-term performance, Onyx sets a new standard in cinema display technology with the industry’s first and longest 10-year warranty for cinema LED screens.[5] This extended warranty helps lower the total cost of ownership and ensures that theater owners make a future-proof investment.

Deepening HDR Workflow With Pixar Animation Studios

Samsung’s longstanding relationship with Pixar Animation Studios continues to drive new standards for HDR cinema content. Pixar has continuously mastered its films to offer unparalleled visual quality to viewers and has done so again for its new animated film “Elio” — set to premiere globally starting from June 18 — making it available in 4K theatrical HDR format compatible with Samsung Onyx.

In line with ongoing efforts to expand the theatrical exhibition of HDR films, Pixar will continue mastering future films in DCI HDR that is supported on Onyx screens, ensuring audiences experience the films in the highest brightness and fidelity currently achievable.

In its pursuit of excellence in HDR-mastered films, Pixar aims to install the new Onyx display at its Emeryville, California campus. This screen will be used during production to evaluate HDR color and brightness, conduct content quality tests and host demonstration screenings for filmmakers. By providing a dedicated space for these activities, the Onyx screen will further support creative collaboration and innovation in HDR filmmaking — ensuring that audiences can enjoy the full impact of Pixar’s high-quality HDR films showcased in theaters equipped with Onyx technology.

“Samsung’s Onyx screens allow our Pixar artists to present their stories exactly as they envisioned them — vivid, dynamic and true to life,” said Jessie Schroeder, VP Post Production, Pixar Animation Studios. “By mastering our films in HDR with Onyx, we continue to unlock a new level of visual storytelling for filmmakers and deliver the next generation of cinematic experiences for our audiences.”

CineEurope attendees were invited to experience the new Onyx in person at Samsung’s booth, where the company highlighted its latest innovations in cinema display technology. Between June 16–19 in Barcelona, CineEurope was the premier convention for the European cinema industry, uniting theater operators, film studios and industry leaders from across the region and beyond.

For more details, visit samsung.com.

[1] Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.

[2] Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.

[3] Peak brightness supported when using DCI-HDR supported IMB.

[4] All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal length. The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.

[5] Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage to up to 10 years.

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution.

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favorites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs,[2] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit https://www.samsung.com/my/tvs/all-tvs/

[1] The Disney Collection is now available in selected countries across Asia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported.

[2] For models Q7F and above.