Here comes the moment to celebrate this Chinese New Year with full of happiness, by bringing home Samsung TVs and digital appliances to your loved ones, designed to fit all their festive needs!

Through its Auspicious Treats campaign starting from 1^st January until 28^th February 2019, Samsung Malaysia Electronics expresses its utmost appreciation for its customers’ loyalty, putting together a special festive deal with instant rewards and fabulous free gifts worth up to RM 2,599!

Wait no more and head over now to any Samsung authorised outlet to enjoy these irresistible festive deals this Chinese New Year! For more information about the Samsung Auspicious Treats campaign, please visit:

http://www.samsung.com/my/cny2019

The “Masak Masak” team and Abang Brian, 2012 Masterchef Malaysia Finalist at Samsung Smart Living cooking workshop

Kuala Lumpur, 23^th October 2018 – From pet fur on the living room carpet to flour on the kitchen counter, keeping a home spotless can be quite a task, especially if the busy individual has to juggle between work and house chores. This is where Samsung smart home appliances fill the void, simplifying the lives of homeowners through superior product performances that save time and effort. The brand’s latest addition to the roster is the POWERstick PRO, a cordless vacuum that provides expanded experiences in both cleaning time and everyday use, so whether it is the dust in the storeroom or the spilt detergent powder in the laundry room, cleaning has never been easier!

To show what the brand meant by smart and easy cleaning, Samsung Malaysia Electronics hosted “Masak-masak with Samsung Smart Living” session to demonstrate the simplicity and flexibility of the POWERstick PRO in cleaning through any situation, even while cooking in the kitchen. While having a hands-on cooking experience with MasterChef Malaysia 2012 finalist Abang Brian, the workshop also explored the practical wonders of complementary Samsung kitchen appliances that make meal preparation easier, faster and delightful.

“We continuously strive to bring convenience to Malaysians through our innovative appliances to help them embrace the concept of smart living. Our goal is to transform typical household duties such as cleaning to become fuss-free, and our new POWERstick PRO offers exactly that. The new vacuum cleaner is a true game-changer in cleaning technology and we are excited for our consumers to experience a new and efficient way of cleaning in their homes,” said Jimmy Tan, Head of Consumer Electronics Business of Samsung Malaysia Electronics (SME).

Strong Suction Power Paired with Brand New Brush and Battery

The POWERstick PRO is powered by Samsung’s digital inverter motor which spins at about 5000rpm, faster than a tornado[i] and guaranteeing thorough cleaning efficiency on all floor types. Up to 150W of suction[ii], it boasts industry-leading suction power^* that captures both fine dust and large particles effectively. It also packs a powerful charge, running on a 32.4V lithium-ion removable power pack that offers up to 40 minutes of battery life[iii], enough to clean most homes.

Ergonomic Design for User Convenience

The POWERstick PRO is the product of Samsung’s extensive efforts to identify and design innovative solutions for common inconveniences that come with cleaning. Flex Handle feature folds up to 50° with a click of a button, thus allowing users to reach under low furniture with ease. The POWERstick PRO further amplifies convenience with hassle-free maintenance and strong hygienic features, thanks to the EZClean Dustbin. The EZClean Dustbin empties with one quick pull of the lever so contents can be disposed with minimal effort, and the entire dustbin structure can also be detached and easily washed with water.

Additional Tools for the Ultimate Cleaning Solution

Lastly, the POWERstick PRO completes the ultimate cleaning solution with 4 additional tools. The Turbo Action Brush gets tiny dirt or hair out of carpets, while the Mini Motorized Tool allows users to clean the dust and allergens on bed sheets, mattresses and fabric furniture effectively and hygienically. The Combination Tool enables users to pick up dirt on a wide range of surfaces from table tops to window frames, and the Extension Crevice Tool to clean narrow areas.

There are two optional tools that can be purchased from Samsung Service Center – the Flexible Tool and Soft Action brush. The Flexible Tool can bend at an angle to pick up dust in hard-to-reach places like the top of the refrigerator meanwhile the Soft Action Brush which covered in soft woven nylon can effectively remove dust while protecting the floors.

For more information about Samsung’s POWERstick PRO, please visit https://www.samsung.com/my/vacuum-cleaners/vs8000ml-of-150w/

*Compared with other cordless vacuum cleaners.

Mr Jimmy Tan addressing the participants and sharing Samsung’s vision of Smart Living

Abang Brian ever ready to whip up Malaysians’ favourite chicken rendang and pisang goreng

Participants whisking away following the pisang goreng recipe of the day

Abang Brian demonstrating the simplicity of cleaning up kitchen mess after cooking with the POWERstick PRO

[i] Based on the Enhanced Fujita Scale

[ii] Suction power tested on Samsung SS80N80**** based on IEC 60312-1 clause 5.8. Based on internal testing. Based on the Enhanced Fujita Scale

[iii] Tested on the handheld in Normal Mode. Results may vary depending on floor types and usage. Based on internal testing.

During today’s conference, Samsung outlined its unique ability to make seamlessly connected consumer experiences across Samsung devices, and also unveiled its new range of products, including the next-generation Family Hub refrigerator, revolutionary new washing machine technology QuickDrive, the all-new cordless vacuum cleaner, the POWERstick PRO, as well as its lifestyle and panoramic soundbars.

“At Samsung, we believe IoT should be as easy as flipping a switch. With the new products and features announced today, we’re making IoT easier and more seamless,” said Sangchul (Steve) Lee, President and CEO, Samsung Electronics, Southeast Asia and Oceania. “Importantly, we are focused on creating and delivering incredible technologies and solutions that make consumers lives easier and better.”

TV Experience Designed Around Users

Enhancing the TV experience for consumers, Samsung announced the introduction of the SmartThings app to its 2018 Smart TVs, thereby allowing the TV to become a dashboard for the user’s IOT ecosystem. Users will be able to manage connected devices from the largest screen in their home, as well as seamlessly sync multiple devices to easily share content and notifications.

Samsung also unveiled its new line-up of premium lifestyle soundbar products to enhance the TV experience. The wall-mountable NW700 Sound+ soundbar succeeds the award-winning MS650 Sound+ model and incorporates sound-enhancing features, such as distortion-cancelling, wide-range tweeters and multi-speaker control. Its slim and sleek external design is optimised for wall mounting underneath Samsung’s super-thin televisions, allowing users to achieve a harmonious interior.

The Soundbar N650 features the patented “Samsung Acoustic Beam” technology to deliver a panoramic sound experience, suited especially for movie lovers and gaming enthusiasts. The Soundbar N650 also includes “Game Mode”, allowing gamers to immerse themselves in the scene with a dedicated setting with optimised sounds specifically for gaming.

Home Appliances that Deliver Simplicity

Samsung’s commitment to making lives easier and simpler for consumers was also brought to life in its new line-up of home appliances.

The next-generation Family Hub refrigerator continues to pioneer and redefine the refrigerator category. A winner of the recent 2018 CES Best of Innovation award, Family Hub sets a new standard for connected living, and offers a wide range of smart features, such as syncing up food storage with meal preparation, keeping family members better connected and organised, and providing enhanced entertainment. This next-generation Family Hub is also more intuitive and intelligent with the addition of Bixby voice control and its integration with Samsung’s SmartThings IoT ecosystem.

Samsung also introduced its revolutionary new washing machine technology QuickDrive, which provides consumers the power to dramatically reduce the time it takes to do a load of laundry in half1. In addition to the QuickDrive technology, the WW7800M washing machine is also IoT-ready, boasting an AI-powered laundry assistant called Q-rator, which provides smart features that help manage laundry more conveniently.

Another innovative product for the home is the all-new cordless vacuum cleaner, the POWERstick PRO. Built for high performance, it boasts industry-leading suction power and an ergonomic design for user convenience.

Kuala Lumpur, 8 February 2018 – Samsung Electronics Co., Ltd. today announced the release of the all-new cordless vacuum cleaner, the POWERstick PRO at the 2018 Samsung Southeast Asia & Oceania Forum. The POWERstick PRO boasts the industry-leading suction power, resolving challenges consumers experience as they vacuum their homes.

Strong Suction Power Paired with Brand New Brush and Battery

Powered by Samsung’s Digital Inverter Motor which spins faster than a tornado1, the POWERstick PRO is built for high performance. With 150W of power, it has the industry-leading suction power2, providing thorough cleaning efficiency on all floor types. The POWERstick PROTM comes with the Turbo Action Brush, which boasts exceptional versatility in efficiently cleaning dust up from various floor types. The rotating brush bar adds more suction power, enabling it to powerfully pick up pet hairs and dust on the carpet.

POWERstick PRO also holds a powerful charge, running on a battery pack that offers up to 40 minutes of battery life. The pack is designed to retain 80% of its original capacity for up to 500 full charge and discharge cycles, with no decrease in the battery power for five years3. It can also be quickly swapped for a replacement when needed.

Ergonomic Design for User Convenience

The POWERstick PRO takes the cleaning experience to the next level by maximising aesthetic appeal and convenience. The patented ergonomic Flex Handle folds up to 50° with a click of a button, letting users reach under low furniture with ease. The ergonomics of the handle have also been cleverly aligned, so it is light and minimises strain on wrists, muscles and back.

The POWERstick PRO further amplifies convenience with hassle-free maintenance and strong hygienic features. The EZClean Dustbin empties with one quick pull of the lever so contents can be disposed with minimal effort, and the entire dustbin structure can be detached and washed with water. The EZClean Brush also detaches easily. As it is pulled out from the base, it uses friction to dislodge dust and even hair tangles without getting hands dirty. The POWERstick PRO also boasts Hygienic HEPA Filtration to ensure that up to 99.9% of the dust collected stays in the canister, ensuring cleaner air. The advanced filtration system of POWERstick PRO received the highest level of certification from SLG, an independent testing institute, as well as from the British Allergy Foundation, for its ability to trap fine dust and other harmful particles such as household mites, pollen, and mold spores.

Additional Tools for the Ultimate Cleaning Solution

Lastly, the POWERstick PRO completes the ultimate cleaning solution with five additional tools. The motor driven Soft Action Brush effectively swipes even the finest dust on the hard floor and the Mini Motorised Tool allows users to clean the dust and allergens on bed sheets, mattresses and fabric furniture effectively and hygienically. The Extension Crevice Tool removes dirt from deep crevices in sofas and high areas like ceiling corners with ease. The Combination Tool enable users to pick up dirt on a wide range of surfaces, from table tops to window frames, and the Flexible Tool bends at an angle to pick up dust in hard-to-reach places like the top of the refrigerator

¹ Based on the Enhanced Fujita Scale.

² Suction power tested on Samsung VS80M80 in comparison with leading cordless stick vacuum cleaners in the global market as of July 2017. Based on internal testing.

³Tested on the handheld in Normal Mode. Results may vary depending on floor types and usage. Based on internal testing. Maintains 80% capacity after 5 years of use at 100 cycles/year, where 1 cycle is a total use of the battery from a full charge. Results may vary depending on usage. Based on internal testing.

Kuala Lumpur, 5 September 2017 – Samsung Electronics today used its presence at IFA 2017 in Berlin to showcase its latest consumer products and innovative technology that are helping make the impossible tomorrow’s ‘new normal’. During its press conference, held at Tempodrom in Berlin, Samsung highlighted its focus on the craftsmanship and connectivity of its products, along with partnerships that are enabling its technology to rapidly set new standards.

“Samsung’s innovation is inspired by consumers and designed to make an immediate difference,” said David Lowes, Chief Marketing Officer for Samsung Electronics Europe. “This innovation is based on craftsmanship, clever connectivity and championing the impossible. As technology increasingly plays a role in every part of our lives, we’re creating products and services that adapt to consumers and set the tone for what becomes their ‘new normal’.”

New Lifestyle Standards in Visual Display

Samsung continued to revolutionize the visual display industry at IFA 2017, with the release of a new 43-inch version of The Frame that was first unveiled earlier this year. Previously available in 55- and 65-inch sizes, the design-led TV experience is the ideal fit for the living room or other sized rooms in the home.

Samsung has partnered with leading galleries and museums such as the LUMAS, Saatchi Art, and Sedition to further enhance The Frame as an art-centric device within the home. Samsung also announced a new partnership with the Prado museum, as well as plans to acquire approximately 1,000 prominent art pieces that can be enjoyed in The Frame’s Art Store in near future. Users will be able to choose from an expanded selection of art, making the most of their TV even when it isn’t in operation.

In addition to the Art Store, the Samsung Collection of specially curated art pieces and the My Collection feature, which allows consumers to project their own personal images onto the screen, gives consumers even more options to visually customize their space, wherever they choose to place The Frame within the home.

Along with The Frame, Samsung presented plans to expand the QLED TV line-up to Europe, as it continues to grow its leadership within the premium TV market. The Q8F model, a flat version of the curved Q8C model, will be launched in Europe in 55 and 65-inch sizes. This model will be a part of the largest TV line up in Europe, which consists of 14 full QLED TVs, in curved and flat models, ranging from 49-inch to an ultra-large 88-inch.To further amplify its premium line of QLED TVs, Samsung has also entered into a partnership with Panasonic and 20^th Century Fox to proliferate HDR 10+ technology. In the months to come, Samsung will continue to expand partnerships to include Hollywood studios, content providers, and game developers.

Samsung also introduced the world’s largest QLED gaming monitor – the CHG90, which measures 49-inches, with a 178-degree ultra-wide viewing angle. The CHG90 offers a full and immersive view of gaming action, expanding the visual capabilities of a gaming monitor without sacrificing speed.

The Craftsmanship for Meaningful Innovation in Appliances

Samsung’s new home appliances introduced at IFA 2017 are designed with a single aim in mind: to make a meaningful difference in people’s lives with brilliant innovations they come to rely on.

For example, the need to design around real-life problems was displayed with the launch of Samsung’s new washing machine with QuickDrive technology. Samsung’s QuickDrive technology cuts washing time by half and energy use by 20 percent*, offering consumers the time-saving solution, without compromising washing performance. Its unique Q-Drum^TM consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the QuickDrive moves clothes from top to bottom in the drum but with an added dimension. The plate in the back of the drum introduces a back and forth movement, making a dynamic action powered by double forces that quickly and gently remove dirt to deliver an intense and complete wash cycle.

Samsung introduced the innovative concept called AddWash^TM at IFA in 2015, which allows users to add clothes to a washing machine during an active cycle. QuickDrive takes innovation one step further by offering a new level of convenience and performance. This is the type of technology that Samsung says will eventually become the “new normal” – technology we soon will be unable to live without.

In line with the key theme of Craftsmanship, Samsung also revealed the POWERstick PRO^TM cordless vacuum cleaner. Providing the ultimate cleaning solution, the POWERstick PRO^TM guarantees powerful cleaning performance, easy maintenance and a long-lasting battery. It features an industry-leading 150 watts of suction power and 40-minutes of battery time—twice as long as traditional batteries—with a battery lifespan of five years. It also boasts Flex Handle that folds up to 50 degrees, letting users clean hard-to-reach spaces, such as the below furniture, with less effort.

Samsung will also expand the voice capability of its Family Hub refrigerator to countries in Europe on a phased basis this year, starting with British English, German, French, and Italian. Family Hub will also be integrated with Samsung Connect, letting users control a wide variety of IoT-ready smart appliances regardless of their operating system.

Cleverly Connected for Life on the Move

The new normal for wearable technology isn’t just an activity tracker that counts your steps – it’s about enhanced connectivity to deliver an entire wellness manager and make our lives healthier. At IFA 2017, Samsung unveiled three new wearable devices.

The versatile smartwatch, the Gear Sport, takes on board the functionality that users want from a fitness gadget today. It is packed with features for people who see no boundary between their life and their wellness. It includes built-in GPS, run-pacing features and nutrition tracking.

With a focus on connectivity, the ever-growing connected ecosystem also brings about the need for more control. The Gear Sport can control the Samsung IoT-enabled devices, act as a remote control for a PowerPoint presentation or Samsung Gear VR, and pay for goods via Samsung Pay (NFC Only).

Samsung also launched the Gear Fit2 Pro – an advanced GPS fitness band. It features a beautifully curved 1.5” Super AMOLED display and is able to track various activities – whether on land or in the pool. For the new swimming capabilities, Samsung partnered with swimming expert Speedo to create Speedo On, the first Speedo wearable app that accurately tracks pool exercises. Everything from measuring the number of strokes or lap times, to tracking which stroke the user is doing is all possible on the 5ATM certified** Gear Sport and Gear Fit2 Pro with the Speedo app.

Daily activity can be supplemented with updated Under Armour and Spotify partnerships. Both devices provide access to Under Armour’s fitness apps including Under Armour Record, MyFitnessPal®, MapMyRun® and Endomondo for activity, nutrition, sleep and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness. The Gear IconX (2018) cord-free earbuds complete the line-up of wearable devices launched by Samsung at IFA 2017.

Leading the Standardization of IoT Technologies; Convergence with HARMAN

Samsung has been leading the standardization of global IoT technologies as a diamond member of the Open Connectivity Foundation (OCF). Samsung is the first in the industry to receive the OCF certification for its smart TVs, Family Hub refrigerators and air conditioners, and intends to expand the certification to all of its home appliances throughout the year.

The OCF certification will allow for open compatibility between the different products of member companies. In addition to Samsung, more than 390 companies have joined the OCF, with 20 billion IoT products to be synchronized with the OCF standard in three years.

Samsung’s ongoing partnership with HARMAN is also fortifying its big picture for the new normal. Following six months of partnership, Samsung is now the global leader in connected car technology, with more than 50 million cars on the road worldwide powered by HARMAN and Samsung technology.

The partnership is focused on creating audio and visual experiences that just a short while ago, would have been considered impossible. For example, Samsung’s new HDR LED screen for cinemas, measuring more than 10 meters or 34 feet across, delivers unrivalled picture quality and is brought to life by the audio technology of HARMAN Professional Solutions, together with Samsung AudioLab. The powerful combination of Samsung and HARMAN aims to reinvent both mobility and entertainment, taking the new and making it normal.

*Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.

**Gear Sport and Gear Fit2 Pro have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet) under specific conditions. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool or ocean. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.