Samsung Malaysia Electronics (“Samsung”) continues to enrich the lives of Malaysians with AI innovations and cutting-edge technology. The company has once again proven its excellence by achieving remarkable success at the 2024 Putra Brand Awards, reinforcing its status as the preferred brand among Malaysian consumers.

At the prestigious event, Samsung proudly received two Platinum Awards in the ‘Communications Devices’ and ‘Cameras, IT and Office & Business Equipment’ categories, along with a Gold Award in the ‘Personal, Household & Outdoor Appliances’ category. These accolades highlight Samsung’s dedication to delivering innovative AI-powered solutions that redefine everyday living and solidifying its leadership in the technology space.

“We are truly honored to be recognized by our valued consumers through the Putra Brand Awards,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics. This acknowledgment reflects the trust and loyalty Malaysians have placed in Samsung over the years. As we continue to embrace advancements in technology, we remain committed to creating AI-driven innovations that simplify and elevate everyday experiences, ensuring Samsung remains the brand of choice for Malaysians.

The Putra Brand Awards, an initiative by the Association of Accredited Advertising Agents Malaysia (4As) celebrates local and international brands that resonate most with Malaysian consumers. This year received more than 50,212 responses in determining Malaysia’s most preferred brands across various categories.

For more information, visit: www.samsung.com.my

(Right) Agnes Wong, Head of Media and Digital Marketing, Samsung Malaysia Electronics

Samsung Malaysia Electronics continues to deliver to consumers’ needs with groundbreaking innovation in mobile experiences and consumer electronics that enrich the everyday lives of people. The company’s commitment to put consumers first and be the leading brand in the market exemplifies its consistent wins at the Putra Brand Awards.

In the recent 2022 Awards, Samsung took home two Platinum Awards in the ‘Communications Devices’ and ‘Cameras, IT and Office & Business Equipment’ categories, and one Gold Award in the ‘Personal, Household & Outdoor Appliances’ category. This marks 12 years of Samsung’s wins for various categories in the Putra Brand Awards since its launch in 2010.

“Over the years, Samsung has made its way into the hearts and minds of Malaysians, with unparalleled devices and services that resonate deeply with our consumers. To them, Samsung is not just a brand and organisation, it is a lifestyle. Our achievements in multiple categories at the Putra Brand Awards 2022 reflects our strong brand presence, built on trust. It’s humbling to know that this recognition comes directly from our consumers, solidifying our position as their preferred choice,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

The Putra Brand Awards recognises brands in the local landscape that are trusted by Malaysians via a consumer survey research conducted by international research company, IPSOS, making it known as The People’s Choice award. Over 6,000 consumers had participated to determine Malaysia’s favourite brands within multiple categories, this year.

Over the decades, Samsung Malaysia Electronics has redefined what the Malaysian consumer has come to expect in their daily lives thanks to its innovative technologies and unparalleled devices and services. This endeavor, to put their consumers first and strive to be the leading brand in the market, has been further affirmed as the company was bestowed the ‘Hall of Fame’ recognition and crowned the Brand of The Year at the Putra Brand Awards 2021.

The event, which was held last week, also saw Samsung Malaysia Electronics take home the Platinum Award in three prestigious categories, “Communications Devices”, “Cameras, IT and Office & Business Equipment” and “Personal, Household & Outdoor Appliances”. The brand’s presence in varying categories exemplifies the long history Samsung has in developing cross-category innovations that have driven society forward.

“The trust our consumers have in the brand is paramount to everything that we set out to achieve. Since we were established, Samsung has provided unparalleled devices and services and we continue to deliver on this promise during the past two tumultuous years. We delivered sustainable and customisable devices and products that allow for shared experiences and a seamlessly connected ecosystem to enhance our customers’ daily lives. Hence it is with great pride that we are recognised by the community for our efforts,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

The Putra Brand Awards is an annual premier brand awards event in Malaysia that recognises the consumer preference of local and international brands. To determine the winners, the Putra Brand Awards conducts a robust consumer research method in which 11,000 consumers vote for their favourite brands within multiple categories, therefore establishing Malaysian consumers themselves as the judges and award-givers of this distinguished event.

Left to right: Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics Natalie Hong, Head of Retail Marketing, IT and Mobile Business, Samsung Malaysia Electronics Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics Hosea Heen, Head of Sales of IT & Mobile Business, Samsung Malaysia Electronics happily showing off their three awards won at the 2019 Putra Brand Awards

2019 has been a meaningful year for Samsung, marking the 50^th anniversary of its founding. Adding to that, the past 10 years have been even more significant – as Samsung paved the way for the Malaysian society and its consumers to do and achieve what was previously thought unimaginable, thanks to the power of innovative technologies and meaningful ideas. This is Samsung’s timeless commitment to its consumers.

Once again, this commitment to its consumers was recognised by the industry itself at the 2019 Putra Brand Awards, as Samsung Malaysia Electronics bagged two highly-coveted Platinum Awards under the “Communication Devices” and “Cameras, IT and Office & Business Equipment” categories. In addition to that, Samsung took home a Gold award for its contribution to the “Personal, Households & Outdoor Appliances” segment as well.

“The past 50 years have been amazing for Samsung, and we are truly proud and grateful for everything that we have accomplished. Currently, our next bold vision is to take it to the next level – to truly make the idea of Connected Living a reality. This means producing half a billion devices a year that are both connected and intelligent. With that, a whole new world of connectivity and convenience will be ushered in, allowing us to focus on the most important things. We started off as a humble trading business 50 years ago, but have now evolved into an undisputed global leader in IT and consumer electronics that we are today. Essentially, this is exactly what we want to inspire in our consumers – to do what you can’t,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

“Being recognised with three of the highest Putra Brand Awards means a lot to us at Samsung, as it means that we have been doing the right things for our consumers. Over the years, our deep understanding of users’ needs has manifested into ground-breaking innovations; and as such, we continue to rewrite history with unparalleled innovations such as the Infinity-O Display, the Samsung One UI, and consumer electronics products’ that are seamlessly integrated via SmartThings. We are ecstatic about the win yet humbled at the same time, as we have set a high bar for ourselves that we must adhere to,” he added.

“Over the decades, we have built an unwavering trust through pioneering technology. 50 great years have passed, and as Samsung propels towards the next 50 years, there are two guiding principles that will stand the test of time – innovation and trust. These two key principles are what we will hold onto more firmly than ever as we continue our pursuit of more inventive innovations that will make our vision of Connected Living a reality,” President Kim concluded.

Now in its 10^th year, the distinguished Putra Brand Awards is an annual premier brand awards event which recognises brand-building as an integral business investment, measured by consumer preference.

It was first launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB).

In determining its winners, the Putra Brand Awards utilises a robust consumer research method in which 6,000 consumers themselves vote for their favourite brands in specified categories. With the Malaysian consumers themselves acting as the judges of this distinguished event, Samsung was named the most-preferred smartphone and IT & offices equipment brand; solidifying its position as the leader in the arena of personal and work technology.