“Consumers use screens every day to work from home, exercise from home, and even shop from home. As our lifestyles continue to evolve, the TV screen is evolving with them to provide consumers access to their favorite content and real-time information whenever and wherever they want it,” said Jong-hee Han, President of Visual Displays at Samsung Electronics. “As part of our vision of ‘Screens Everywhere,’ we’re thrilled to deliver a more vivid and connected at-home viewing experience by incorporating AI-enabled features and 8K technology into our displays.”

MicroLED Pioneering the Home Entertainment Market

Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen technology with unprecedented customization capabilities. Consumers are now able to personally experience how Samsung’s design and innovation engineering teams have reimagined the TV.

With 75 -,88-, 93- and 110-inch display sizes, MicroLED models are suited for a variety of homes and lifestyles. The new 88- and 150-inch MicroLED models introduce ultra-slim infinity designs, virtually removing all four sides of the bezels for a finish that blends right into any wall. And consumers can also connect multiple MicroLED panels together to create new combinations and adapt their TV for their specific space.

MicroLED displays offer best-in-class picture quality. They deliver greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source. The result is that these MicroLED displays provide an unparalleled sense of immersion for the at-home viewing experience.

8K QLED Lineup Expands With Strengthened AI Quantum Processor 8K and Design

Samsung’s flagship Q950TS QLED 8K TV is the industry’s first 8K TV to combine a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. Plus, the Q950TS introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99 percent to create an unprecedented viewing experience.

With stunning 8K resolution, the Q950TS delivers the best LCD picture quality on the market. Equipped with the AI Quantum Processor 8K, it has built-in 8K AI upscaling and deep-learning capabilities that can automatically upscale non-8K content to pristine and true-to-life 8K resolution. With a feature called Adaptive Picture, it can also optimize the screen to both ambient conditions and individual images. And the AI Quantum Processor – the powerhouse behind the flagship display – is also helping to power Samsung’s open smart home platform, Tizen, enabling users to experience everything from enhanced picture quality to heightened usability to other connected home functions.

Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.

And building off of the picture quality amplification are the QLED 8K’s premium sound features – Q-Symphony, Object Tracking Sound+ (OTS+), and Active Voice Amplifier. These features maximize immersive sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences. And when paired with the CTA “Best of Innovation”-winning HQ-Q800T soundbar, the TV’s speakers sync with the soundbar to serve as an additional audio channel and create a more dynamic soundscape.

Lifestyle TV “The Sero” Expands Display Possibilities Across the Global Market

Samsung is also growing its portfolio of Lifestyle TVs with an expanded rollout of The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. Following its initial rollout in South Korea last year, Samsung is set to expand The Sero’s availability to several global markets in 2020 .

The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. Consumers can expect to enjoy a variety of content – including social media, YouTube and other personal videos – in whatever display orientation mirrors their mobile device.

Geared toward millennial and Gen Z consumers, The Sero features a modern design that stands out in any space, and features a range of different display features for when it is not in use. A CTA “Best of Innovation” winner at CES, The Sero combines the cutting-edge functions of Samsung’s top-level displays while providing a new approach to home entertainment technology that meets the needs and habits of the growing mobile viewing audience.

“Consumers today expect TVs that can fully integrate into their individual lifestyles and Samsung is redefining the role of the screen creating delivering new digital services and creating new designs to enhance your life” said Grace Dolan, Vice President of Marketing Communication at Samsung Electronics America.

For more information on Samsung’s 2020 TV lineups, please visit https://www.samsung.com.

Samsung Newsroom highlighted several of the company’s award-winning innovations when the winners were first announced in November of last year. While that article largely spotlighted winners from within the mobile category, here, we shift our focus to award-winning innovations from across Samsung’s wide-ranging product ecosystem.

Read on to learn more about this year’s honorees in the display, home appliance and memory categories.

Samsung’s CES^® 2020 Innovation Award-winning display and soundbar technologies include QLED 8K TVs’ new Q-Symphony sound feature and the lifestyle TV “The Sero” (both of which snagged Best of Innovation honors), as well as the Q950TS QLED 8K TV, and the company’s latest gaming monitors, the Odyssey G9 and G7.

• Q-Symphony – Samsung’s revolutionary Q-Symphony feature harnesses the power of 2020 QLED 8K TVs and the HQ-Q800T soundbar – combining the former’s built-in speakers with the latter’s impressive audio capabilities – to deliver a truly immersive and powerful sound experience.

• The Sero – Samsung’s versatile lifestyle TV, The Sero, not only provides users with a conventional horizontal TV-viewing experience, but can also be flipped 90 degrees to allow them to enjoy content created in vertical formats.

• Q950TS – Samsung’s 85-inch Q950TS QLED 8K TV is packed with enhancements, including a groundbreaking design and next-level picture, screen and audio technologies. Standout features include the TV’s new Infinity Screen and true-to-life 8K resolution, as well as its innovative AI Quantum Processor 8K and Object Tracking Sound+ (OTS+) technology.

• G9 – A CES^® 2020 Innovation Awards honoree in the Computer Peripherals and Accessories category, the Odyssey G9 features Samsung’s all-new Infinity Core Lighting on its rear. The eye-catching lighting adds a futuristic glow to the gaming monitor’s already-striking white exterior, further setting it apart from other devices on the market.

• G7 – An honoree in the Gaming category, the 32- or 27-inch Odyssey G7 offers users a gaming experience unlike any they’ve seen before, thanks to a first-of-its-kind combination of a 240Hz refresh rate, 1ms response time, QHD (Quad High Definition) and a 16:9 aspect ratio.

Winning entries in the Home Appliance category include the latest version of Samsung’s Family Hub refrigerator, as well as the company’s new Cube Refrigerator Series.

• Family Hub – The latest edition of Samsung’s Family Hub refrigerator features personalized, AI-driven enhancements that help users get the most out of their kitchen. These enhancements enable families to plan meals, share video content and manage their smart home – all from their kitchen.

• 4D-Flex BESPOKE – Samsung’s 4D-Flex BESPOKE refrigerator establishes a completely new category of customized home appliances. From materials to colors and even fridge and freezer functions, users can customize a wide range of the refrigerator’s features to make this innovative product their own.

• Cube Refrigerator Series – Available in a versatile range of colors, including Wine, Beer and Beauty, Samsung’s Cube Refrigerator Series features three new compact models whose stackable design and innovative low-noise cooling technology make them suitable for any room – from the kitchen to the bedroom.

• Portable Slim Double Induction – Samsung’s Portable Slim Double Induction is an innovative cooking solution designed for those who live in smaller households. It features two versatile induction burners that themselves feature nine different power levels to suit any culinary need – not just in the kitchen, but in other rooms as well.

• Samsung Shoe Care System – The Samsung Shoe Care System is a trailblazing innovation in home shoe care that offers users an all-in-one shoe care solution, enabling them to deodorize, dehumidify and dry shoes with a single convenient device.

• WA8500V Front Load Washer – Samsung’s latest front load washer not only offers users a laundry experience that is both personalized and powerful – thanks to its large capacity and wide range of wash cycle options, including Super Speed – it also offers advanced Wi-Fi connectivity and smart voice controls for ultimate usability.

Samsung’s memory solutions were also honored with a number of awards. This year’s winners include the Samsung Portable SSD T7 Touch, an external storage drive featuring significantly enhanced speed and security; the Samsung SSD 980 PRO, a consumer SSD solution that’s optimized for high-end PCs; and the PM1733 30.72TB PCle Gen4 NVMe SSD, the industry’s fastest and largest capacity storage drive, developed for next-generation datacenters and enterprise server systems.

Many of the innovative products covered in this article are currently on display at this year’s CES, alongside a wide range of products from across Samsung’s mobile ecosystem. These include the category-defining Galaxy Fold – recognized for its innovative materials and technologies – and the Galaxy Note10/Note10+ – the latest power devices in Samsung’s Note series, designed to help users do more of what they love. The Galaxy Note10+ 5G received its CES^® 2020 Best of Innovation award based on the sheer power it offers users with its best-in-class specs, features and network speeds. Similarly, as Samsung’s first 5G flagship phone, the Galaxy S10 5G has been recognized for offering users fast network connectivity, advanced features and high performance. Furthermore, the Galaxy A50 has been acknowledged for bringing users advanced hardware and premium features at a lower price point.

The 2020 QLED 8K lineup provides consumers with an unprecedented viewing experience and unparalleled smart home integration. It leverages the power of enhanced AI (Artificial Intelligence) technology to improve audio, video and smart capabilities. Plus, it offers a range of smart features powered by Tizen, making it easier than ever for consumers to use voice commands and access new features like Tap View, Digital Butler and Samsung Health.

The ultimate expression of these different innovation is the new, flagship Q950TS QLED 8K TV, which is the first TV in the industry to feature surround sound audio, true-to-life 8K resolution and a stunning, ultra-thin form factor.

“8K resolution has the potential to transform our industry. Screens over 75” are the fastest growing segment in the market, and that segment is where 8K resolution matters the most,” said Joe Stinziano, Head of Consumer Electronics Business at Samsung Electronics America. “Our 2020 8K lineup demonstrates the power of this potential. Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before.”

Reinventing TV Design

The Q950 practically eliminates the bezel around the display to create a screen-to-body ratio of nearly 99 percent, the largest in the market. When watching from about ten or fifteen feet away, consumers experience a stunning Infinity Screen effect where the bezels seem to disappear. The result is an even more immersive viewing experience that eliminates the boundaries between the TV and its surroundings.

In addition, the Q950 is only 15 millimeters thin across the entire display. In combination with a completely flat black panel, the Q950 can lay flush against the wall or create a striking silhouette when placed on a media stand.

Redefining Picture Quality

The 2020 QLED 8K lineup reflects Samsung’s commitment to leading the industry in the implementation, adoption, and playback of 8K resolutions. Every model in the lineup will meet the requirements of the 8K Association’s Certified Test Specifications as well as the CTA 8K Ultra HD Display Definition.

At the same time, the QLED 8K lineup is among the first in the industry to support the playback of native 8K content. In 2020, consumers will be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in.

And, Samsung is working with partners like YouTube to create pathways for streaming native 8K content.

In addition to building out the 8K ecosystem across the industry, the QLED 8K lineup helps consumers to experience the power of 8K resolution even when they are watching lower resolution content. Based on powerful Samsung semiconductor technology, the Q950’s next-generation Quantum Processor 8K features improved AI upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.

The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While traditional TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture accounts for the distribution of light within the particular scene, ensuring that the TV can maintain a clear picture in bright rooms while still maintaining contrast.

Another common issue for consumers streaming content is the speed of their internet connection. AI ScaleNet ensures a smooth streaming connection by optimizing the available network bandwidth. It compresses content as it leaves the content provider and then restores it after it reaches the TV to effectively cut in half the bandwidth needed for consumers to stream content. Samsung Electronics is continuing to work with Amazon on this feature, utilizing AI ScaleNet from standard definition to 4K in Prime Video.

Reinvigorating Sound Performance

Since audio as important as video when it comes to an immersive streaming experience, the Q950 delivers some of the best TV audio on the market. It features speakers on every side of the display, as well as sub-woofers in the back. When combined with Object Tracking Sound+, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen, the Q950 can deliver crisp and clear 5.1 channel surround-sound.

The Q950 can also adjust the volume of dialogue in response to common sounds like a blender or vacuum cleaner. Active Voice Amplifier (AVA) helps the 40% of U.S. consumers who say that these sounds tend to distract them while they’re watching TV by detecting the these noises and automatically enhancing voice clarity.

Finally, the Q950 is uniquely capable of using its built-in speakers as an additional audio channel when connected to a 2020 Q Series soundbar like the Q800, a 2020 CES Best of Innovation honoree. Q-Symphony pairs the audio from both devices together to create a dynamic and multi-dimensional soundscape.

Reinventing the Viewing Experience

Consumers today have access to—and are consuming—more streaming content than ever before. That’s why the 2020 QLED 8K TV line offers unique features that help consumers to better enjoy their content and interact with their different devices.

In 2020, Bixby, the Samsung’s AI assistant, is getting even smarter. Consumers can use their TV to change the mood of a room. For example, if they tell Bixby to create a calm atmosphere, the TV will then display a relaxing backdrop on the screen. In addition, Samsung will offer multiple voice assistant options in order to provide consumers a choice by integrating Amazon Alexa and the Google Assistant into Samsung’s 2020 QLED 8K line. Now users will enjoy easier access to the content they love, with expanded smart home and TV control capabilities.

The Q950 features a new and improved Universal Guide that uses AI-based algorithms to analyze the type of content that consumers watch, as well as the services and TV channels that they tend to use, to offer recommendations uniquely customized to their specific habits and tastes.

Through Samsung TV Plus, Samsung’s free smart TV video service, consumers can easily access new content, even if they have cut the cord. With just an internet connection, consumers can instantly access news, sports, entertainment, and more—with new options joining all the time. There are currently nearly 100 channels on Samsung TV Plus, including CBSN (CBS’s 24/7 live digital news channel), Yahoo Finance, Lively Place (from A&E Networks), Bon Appétit, VEVO, Outside TV+, and much more.

Reimagining Connected Living

The 2020 QLED 8K lineup accounts for the evolving ways in which consumers use screens today through innovative new features that integrate into modern lifestyles.

Because four out of every five people do not get enough regular exercise, Samsung has developed a fitness and wellness solution designed to fit around consumers’ hectic schedules. The Q950 can serve as the central hub for fitness and mindfulness within the home through the launch of Samsung Health on TV. Through Samsung Health on the Q950, consumers will be able to see their activities, track their progress, and pursue shared fitness goals with the entire family. Plus, they will have access to free and exclusive content from leading partners, including Calm, FitPlan, Jillian Michaels, Echelon, Obe Fitness, and Barre 3 and more.

In addition, more consumers are using their mobile devices while watching content on their TVs, even though it can be difficult to see everything happening on both devices. Multi-View ensures that these consumers won’t miss a thing on either screen by projecting the screen of the consumer’s mobile device onto the TV alongside a separate window for their TV content. With 14 different layouts, users can customize their viewing experience, from side-by-side viewing to picture-in-picture viewing along with several other options.

To create an even more streamlined experience for consumers, the Q950 also offers novel ways of mirroring your mobile device and controlling your home devices. Tap View empowers consumers to mirror their phone screens to the TV just by touching the two devices together. And with Digital Butler, consumer can control more devices than ever before by using infrared technology to detect and control non-IoT devices within the home.