Here comes the moment to celebrate this Chinese New Year with full of happiness, by bringing home Samsung TVs and digital appliances to your loved ones, designed to fit all their festive needs!

Through its Auspicious Treats campaign starting from 1^st January until 28^th February 2019, Samsung Malaysia Electronics expresses its utmost appreciation for its customers’ loyalty, putting together a special festive deal with instant rewards and fabulous free gifts worth up to RM 2,599!

Wait no more and head over now to any Samsung authorised outlet to enjoy these irresistible festive deals this Chinese New Year! For more information about the Samsung Auspicious Treats campaign, please visit:

http://www.samsung.com/my/cny2019

Throughout 2018, the washing machine has continued to garner recognition for its powerful washing performance and was recently honored as 2018’s Large Home Appliance of the Year by British evaluator, Trusted Reviews.

Innovative Performance for Long-lasting Efficiency

Clockwise, from top right: Durability, Water Resistance, Quietness, Washing Performance

QuickDrive reduces washing time by half without compromising washing performance, ensuring a thorough yet gentle clean. Unlike conventional washing machines that move clothes from top to bottom, QuickDrive has a main drum and a back plate that rotate independently, moving clothes dynamically around the drum in multiple directions, resulting in a full clean.

The performance of QuickDrive is guaranteed with over 150 durability and functionality tests. This attention to detail can be observed in Samsung’s quality assurance campaign, “From Lab to Life,” which demonstrates how the tests in the laboratory aid product longevity and efficiency in the home. The array of tests includes a “heat test,” which evaluates the components’ abilities to withstand extreme temperatures and a “slam test,” which repeatedly slams the door 20,000 times to ensure it can withstand frequent usage. Consumers have responded positively to the campaign, noting that it offers real information on machine testing, a topic that other campaigns in this category rarely touch upon.

Samsung products are more than just durable—they are designed to operate seamlessly in the home on a day-to-day basis. The tests that Samsung performs on its washing machines are intended to guarantee optimum performance and exceptional quality assurance in the home.

Award-winning Appliances

As Samsung remains committed to innovation and quality assurance, the company has received recognition from several awarding bodies. Earlier this year, Samsung was awarded the title ‘Large Appliance Brand of the Year’ by a leading consumer association in the U.K. In France, QuickDrive won the Best Washing Machine award, presented by tech and electronics magazine, Les Numériques. The washing machine’s leadership in laundry innovation was also noted earlier this year at the CES Innovation Awards. Trusted Reviews said they could barely praise QuickDrive enough, and that QuickDrive was the washing machine to beat thanks to its incredibly low running costs and great cleaning performance.

QuickDrive contributed to Samsung’s achieving the highest growth among the top 10  brands in the European washing machine market in the first half of this year compared to the same period in 2017. In addition, since the washing machine’s launch in Southeast Asia earlier in 2018, Samsung’s premium washing machine sales have increased by double-digits compared to the previous year in the Southeast Asian market.

Samsung Electronics announced today that it has maintained the number six rank in Interbrand’s “Best Global Brands 2018” list with a brand value of $59.9 billion – achieving a 6.5 percent increase in brand value.

Major factors that played a critical role in Samsung’s success were told as:

• Continued launch of human-driven innovations including the Galaxy Note9 smartphone, Quick Drive washing machine and large screen customizable TV The Wall
• Sustainable growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business
• Global number one positioning in the semiconductor market and strengthened brand competitiveness
• Alignment and deployment of the newly established brand strategy to offer a continued brand experience to consumers

Innovative technology that is meaningful to people and enhanced brand competitiveness were assessed as key success factors in this year’s evaluation. Samsung continued its efforts to shift consumers’ perception of Samsung as a more emotive, human centric brand. This was showcased in Samsung’s various marketing activities, including Samsung Galaxy Unpacked, to highlight human-driven innovations and brand purpose.

Samsung’s semiconductor business reinforced its market leadership this year, demonstrating another year of significant growth. The mobile business continued to promote devices inspired by consumers including Galaxy S9, Galaxy Note9 and Galaxy Smartwatches. The digital appliances business has maintained its premium market leadership position in both refrigerators and washing machines and continuously released innovative new products with differentiated consumer benefits such as Quick Drive. The visual display division, as a market leader, also created new viewing experiences for consumers through QLED TV and The Wall.

“We are delighted that our constant efforts to provide meaningful innovations that help make consumers’ lives better have been well received,” said YH Lee, CMO of Samsung Electronics. “To further enhance our brand, we will remain committed to helping people do things that once seemed impossible with our focus on AI and IoT to provide new experiences for consumers going beyond just connecting devices.”

This year’s Interbrand’s Best Global Brands will be announced on October 4 and the Best Global Brands summit will be held in New York City on October 9.

Samsung Electronics’ Growth in Brand Value

Thanks to the development of smart technology, the era of simply pressing a few buttons on a home appliance and having that be that is long gone. Smart personal assistants, powered by AI (artificial intelligence) and IoT (the Internet of Things), have become an integral part of our daily lives – two-thirds of Europeans state that this smart technology would help make their lives easier and more enjoyable*. Recognizing this, Samsung is committed to delivering AI-based solutions at home that can learn from user behavior to provide personalized recommendations. The seamless integration of these intelligent home appliances promises to open consumers’ minds to the full potential of smart innovation in their lives.

Transforming the Home Life: Laundromat Lab with QuickDrive

The tour begins in the Laundromat Lab, which showcases the latest of Samsung’s laundry innovations, the QuickDrive washing machine. Launched here at IFA just last year, the QuickDrive washer is already paving the way and has notably transformed people’s home lives for the better. QuickDrive achieved the highest growth among the top 10 brands in the European washing machine market** in the first half of this year compared to same period of 2017.

QuickDrive can wash clothes in half the time of conventional machines without compromising on washing performance, freeing up consumers’ time. The QuickDrive washer includes the unique Q-Drum, which features a drum and a backplate that rotate independently so that loads are moved dynamically in opposite directions – resulting in a full clean.

In order to best control each and every wash cycle, Samsung has integrated three key smart functions into QuickDrive machines through its AI-powered laundry care solution “Q-rator” for more intelligent and personalized control over laundry cycles. Firstly, the Laundry Recipe function recommends the best cycle to you based on the fabric and color of the specific load you select. Secondly, Laundry Planner allows you to designate a desired wash end time which the machine will automatically work back from, minimizing the time you spend on washing clothes and allowing you to stop and start laundry according to your schedule. Thirdly, HomeCare Wizard monitors the machine itself to provide diagnostic feedback on the machine’s cycle, energy and use pattern data – so that this is one less thing for you to have think about. More intelligent than ever, QuickDrive can even detect when your washing detergent will run out, and will automatically order more on a contract basis.

Home appliances have never been more helpful or easy to navigate, and according to recent surveys, consumer feedback shows that their lives are truly being transformed by the new ‘QuickDrive approach’ to doing laundry. On top of this, it has garnered a slew of recognition from leading industry peers, with the 2018 Which? Awards announcing Samsung as the leading Large Appliance brand and KBIS awarding QuickDrive the ‘Best of KBIS’ award for its leading innovation in Smart Home Technology.

Home Bistro Assistant: Dual Cook Flex Oven

Moving across to the Cooking section of the Cooking zone, visitors are getting to know Samsung’s industry-leading Dual Cook Flex Oven, in which consumers can cook several dishes simultaneously at different temperatures and cooking times. The freedom that this offers users is no small feat – Samsung has created an oven that allows you to take advantage of the dual cook feature with ease, with the specially designed oven door allowing you the flexibility to either cook two different dishes at once or use the entire oven for one dish with a larger cooking space.

Visitors to the Zone are being treated to demonstrations of the SmartThings app. With the Cooking Guide feature, the Dual Cook Flex Oven offers the most appropriate oven settings based on the ingredients of the dish you are preparing. Whether you are baking a cake or cooking a lasagna, Cooking Guide can suggest the best oven mode, temperature and time for optimum results.  The oven’s intelligent features can even go one step beyond this, as well, featuring the capacity to save preferred recipe settings and notes using My Recipe and Scrapbook for even smoother cooking experiences. Perusing the Dual Cook FlexOven’s handy intelligent settings, you can get a real sense of the convenience these smart features offer – along with providing the ultimate in cooking personalization.

The Center of Home Communication: Family Hub

This part of the tour ends in the Smart Kitchen booth, which is showcasing the latest version of the innovative Family Hub fridge. The kitchen has become the epicenter of a global shift in how people utilize their home spaces. Recent studies show that almost half (46%) of Europeans now spend most of their leisure time in the kitchen*. As a result, Samsung Electronics has broadened the scope of its products for the kitchen, the center of everyday home life, through this year’s more evolved Family Hub.

The Family Hub has been designed with the understanding that convenience and personalization in food preparation is a priority for families, and so the Meal Planner capabilities suggest recipes based on your family’s food preferences, dietary restrictions and even food expiration dates for convenient weekly and monthly tailored meal plans – based on the ingredients already stored in the fridge and users’ taste. Visitors can get a feeling for just how hands-on this smart appliance is by interacting with the Family Hub’s dedicated touch-screen tablet.

With Bixby and Voice ID, the 2018 Family Hub does more than just react intelligently, and IFA attendees are experiencing the tailored responses Family Hub and Bixby can provide. Family Hub can recognize individual voices and match them to each family member’s profile. Users can start off their day just by asking “Hi Bixby, what’s new today?” and full, personalized information relevant to that user will appear instantly.

Family Hub not only offers you a personalized experience with just the one device, but thanks to SmartThings, consumers can also enjoy a connected living experience across Samsung appliances as well as other devices. You can control your robot vacuum cleaner, washing machine, and even your air conditioner, all from the Hub’s screen. With features such as this, Samsung and Family Hub endeavor to build technology geared towards making a real difference in consumers’ everyday home lives.

Stay tuned for further installments in this series exploring more of Samsung’s IFA 2018 booths and find out more about different ways Samsung Electronics is making the everyday more innovative.

* Samsung’s European Kitchen Trends report surveyed 13,185 adults (18+) across 11 European countries in an online study to explore the changing role of the kitchen and how technology is shaping the way we interact with our kitchens. Fieldwork was undertaken in March 2018, and all figures, unless otherwise stated, are from YouGov Plc. 

** 22 European markets

Samsung’s new washing machine with QuickDrive Technology 

In the video below, watch how Galaxy S9’s Super Slow-Mo feature captures the difference QuickDrive^TM technology makes for washing machine performance. The independent yet complemental rotation of the main drum and back plate generates dynamic movement for your most productive wash cycle yet.

*The exact time that the Quickdrive cuts down for users varies by region

From left to right:
1. Mr Jimmy Tan, Head of Consumer Electronics Business, Samsung Malaysia Electronics
2. Mr Jimmy Yeoh, Managing Director, Ban Hin Bee Sdn Bhd
3. Mr Yoonsoo Kim, President, Samsung Malaysia Electronics
4. YB Kumaresan A/L Aramugam, ADUN of Batu Uban
5. Mr Wilson Yeoh, General Manager, Ban Hin Bee Sdn Bhd
6. Mrs Yeoh, Executive Director, Ban Hin Bee Sdn Bhd

Penang, 13 July 2018 – Samsung Malaysia Electronics has collaborated with Ban Hin Bee Sdn Bhd to launch the 11^th Samsung Brand Shop in Bayan Baru, Penang today.

The management team of Samsung and Ban Hin Bee were present at the opening ceremony of the shop, which retails Samsung’s latest collection of home entertainment products, including 2018 QLED TV series, along with other preferred home appliances such as Digital Inverter refrigerators and QuickDrive washing machines. The opening represents Samsung’s continuous efforts in expanding its reach to other regions in Malaysia with its products and services.

“The opening of the Samsung Brand Shop, in partnership with Ban Hin Bee Sdn Bhd, is a strategic decision that enables Samsung to explore market opportunities in the region and also cater to the lifestyles of its residents. New housing developments are progressive in the area and with Samsung’s products, we aim to deliver the best brand performance and encourage local consumers to embrace the smart home living ecosystem,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Also present at the event was Mr. Wilson Yeoh, Managing Director of Ban Hin Bee Sdn Bhd. “We have been a part of the Samsung family since 2009 through a steadfast partnership that is built upon a shared acumen of providing the best quality products and services to Malaysian consumers. With the opening of our first Samsung Brand Shop in Bayan Baru, we look forward to enriching and supporting the lifestyles of the local consumers with Samsung’s innovative appliances and home entertainment product offerings,” he expressed.

In celebration of its opening, Samsung and Ban Hin Bee are offering special promotions for all customers and household enthusiasts. For the movie buffs, customers can look to enhance their home cinematic experience with a free Samsung 5.1 Ch Panoramic Soundbar, upon purchase of a 65” QLED 2018 TV. Customers who enjoy the culinary arts can capitalise on free cooking tools (worth up to RM1,148) through the purchase of selected home appliances such as refrigerators, washing machines and vacuum cleaners.

Visit the new Samsung Brand Shop in Bayan Baru, Penang, today for more details on the opening promotions!

Samsung’s QuickDrive technology reduces washing time by half, without compromising washing performance. Caught in Super Slow-mo, viewers can clearly see the washer’s innovative Q-Drum in action, with the main drum and the back plate rotating independently. This independent motion, powered by double forces, ensures the clothes inside the washing machine move dynamically around the drum—back and forth, as well top to bottom.

POWERbot powerfully cleans even the most hard-to-reach areas. Slowing down the robot vacuum cleaner with Super Slow-mo allows viewers to appreciate its powerful suction, which delivers optimal cleaning results with 40x more suction power than the previous model*. In addition, the device’s self-cleaning brush prevents clogging from collected dust and tangled hair, cutting down on regular maintenance and enabling it to run autonomously even longer.

Watching Samsung’s WaterWall dishwasher technology in Super Slow-mo, viewers can see individual jets create a powerful wall of water that cleans everything in the dishwasher. The Top Control Dishwasher with WaterWall also harnesses Zone Booster in the left half of the appliance, which has five nozzles for the industry’s widest targeted cleaning that cleans even the dirtiest dishes in a single wash.

*Tested internally on Samsung POWERbot VR7000 and Samsung conventional VR10F71UCAC

Samsung Electronics today announced that it has won two KBIS 2018 awards, the new and first year category award for Smart Home Technology and Best of Kitchen Silver award, presented by the Kitchen and Bath Industry Show (KBIS).

The kitchen and bath industry’s premier awards program highlights the best new kitchen and bath products that push the boundaries of design, technology and innovation. Winners are selected based on innovation, design and function.

The Samsung Front Load Washer with QuickDrive is a major step forward in laundry innovation and cuts washing time.  Equipped with faster wash time and enhanced smart capabilities, the new washer with QuickDrive technology and intelligent Q-rator laundry assistant takes the guesswork out of doing laundry from your mobile device. It has smart capabilities that simplify the washing cycle with intuitive features that provide automatic recommendations for optimal wash cycles, manage the time that a wash cycle will finish and adjust cycle settings, and monitors the washer to keep it operating at optimal performance.

The Samsung FlexWash + FlexDry are a versatile new laundry pair that provide ultimate flexibility to wash and dry multiple loads of laundry at the same time.  FlexWash + FlexDry provide an unprecedented amount of flexibility to let you do multiple cycles at the same time, so you can keep a wide variety of clothes in great condition.

This year, KBIS added new categories to recognize and honor brands at the forefront of smart home innovations which are driving the kitchen and bath innovations of tomorrow. A total of six awards were given out including Kitchen Gold and Silver, Bath Gold and Silver, Best in Show and the new Smart Home Technology award.

“We are proud to be the recipient of two KBIS awards this year, as it underscores Samsung’s dedication and commitment to bringing meaningful innovation to the home appliance industry and to consumers,” said Tom Halford, Vice President of Samsung Premium and Builder Brands. “Our combination of technology, performance and design is resonating strongly, and we are looking forward to a game-changing 2018.”

Following KBIS 2018, voting for the Best of KBIS People’s Choice award will take place online, via the KBIS Facebook page. Voting opens January 12, 2018, and show attendees can cast their vote for their favorite products. There will be three People’s Choice Winners (First, Second and Third Place).

Samsung Electronics today announced that it will showcase its advanced built-in appliances, including its widely acclaimed Samsung Chef Collection lineup that incorporates Samsung’s most intuitive smart technologies, at the 2018 Kitchen & Bath Industry Show (KBIS) in Orlando, Florida. The show, on January 9 -11, will be the first time in 7 years that Samsung is attending as an exhibitor, reaffirming its strong commitment to the US as the world’s largest premium built-in home appliances market.

Samsung will be exhibiting in booth W770, displaying its latest innovations in the appliance category to the builder and designers, and demonstrating the strong appeal of Samsung appliances in growing millennials with its advanced appliance designs and technologies.

“Attending KBIS demonstrates our continued commitment to creating innovative products in line with what people want in their home today” said Tom Halford, Vice President of Home Appliances Division at Samsung Electronics America. “Our smart, premium built-in kitchen appliances are also helping us to increase customer satisfaction and build industry leadership.”

The Samsung booth will highlight six different kitchen packages across wide range of prices, including both the black stainless-steel and standard stainless-steel packages from the Chef Collection lineup. Samsung will also highlight the increasing prevalence of the smart home trend with a Connected Living zone that features Samsung’s award-winning Family Hub refrigerator and the FlexWash and QuickDrive washing machines.

Samsung’s premium built-in Chef Collection on display includes many of Samsung’s most advanced technologies such as the Remote View camera incorporated into refrigerators and Virtual Flame of induction cooktops. Also on display will be the chef-inspired features in a premium suite of wall ovens, cooktops, pro ranges, dishwashers, and refrigerators including the fully integrated 42” Built-In 4-Door Flex model. All models have Wi-Fi or Bluetooth capabilities for full connected control in a smart home.

Samsung Electronics today announced that it is bringing its next generation laundry innovation to the U.S.:  the WW6850N washing machine featuring revolutionary QuickDrive technology. Responding to consumer demand for speed and cleaning performance, the 24” compact washer cleans laundry up to 35% faster for a thorough clean¹, compared to current Samsung models. The WW6850N will be on display at the upcoming International Consumer Electronics Show (CES) in Las Vegas from January 9-12, 2018.

With more Millennials than ever buying homes, this new cohort of digitally savvy homebuyers is demanding home appliances that incorporate meaningful, personalized technology to enhance their lives. The WW6850N with QuickDrive technology is just the latest in a line of differentiated laundry innovations, including the activewash Top Load Washer, AddWash Front Load Washer and FlexWash + FlexDry laundry pair.

“When you’ve got a pile of laundry to do, you just want to get it done as quickly and efficiently as possible,” said Shane Higby, Vice President, Home Appliance Marketing, Samsung Electronics America. “The introduction of the WW6850N washing machine with QuickDrive technology underscores our commitment to providing consumers with options for tackling their laundry needs to free up time for what really matters.”

The WW6850N washer’s innovative performance starts with QuickDrive technology, which features a large main drum and a back plate that move independently. This creates a dynamic action that moves clothes in four directions – up and down, and back and forth – to quickly, gently and thoroughly remove dirt for a more powerful and intense wash cycle that takes up to 35% less time than other comparable Samsung machines¹. Additionally, at 24” wide and stackable, the WW6850N washer and its companion dryer are an ideal size for small spaces like first floor laundry rooms or closets just off the master suite, to conveniently tackle loads quickly and effectively.

The WW6850N is IoT-ready and compatible with Samsung’s SmartThings ecosystem. Its Q-rator laundry assistant has smart capabilities that simplify the washing cycle with intuitive features:

• Laundry Recipe provides automatic recommendations for optimal wash cycles based on the color, fabric type, and degree of soiling inputted by the user.
• Laundry Planner allows consumers to manage the time that a wash cycle will finish, adjusting cycle settings accordingly.
• HomeCare Wizard monitors the washer to keep it operating at optimal performance and provides easy-to-follow maintenance instructions

¹ Tested on Samsung WW6850N with WW6800K. Saves up to 35% time on Heavy Duty (hot, 6lb load) with a washing performance within ± 3%, based on internal data tested by AHAM HLW-1-2013.