From vast streaming services to cinematic video games, there’s never been more incredible content waiting at our fingertips – and there’s never been more reason to experience that content on a big-screen TV.

Considering that you can reasonably expect most TVs to last anywhere from 5 to 10 years, when you shop for your next TV, you’ll want to be sure that you’ll be happy with your purchase for the long haul. As time goes by, many consumers report that they regret not buying a bigger screen TV. Today’s consumers want a bigger, more immersive picture. Which may explain why, according to recent consumer segmentation research conducted by Samsung Electronics, consumers rank screen size as a major reason to upgrade to a new TV, and why this year, experts predict that sales of 75-inch and larger TVs will increase by 17 percent, and sales of 8K TVs will increase by 110 percent.¹

The benefits of buying a big-screen TV are as clear as the spacious displays’ immersive images. Let’s take a closer look at some of those benefits now.

1. Next-Level Realism

It may sound simple, but it’s true: the bigger your TV’s screen, the easier it is to appreciate its picture quality.

The key lies in the balance between size and resolution – the total number of pixels a TV’s screen contains. The bigger the TV, the more important its resolution becomes. An ultra-high-resolution TV like Samsung’s QLED 8K packs a whopping 33 million pixels into its screen. Such high resolution makes pixels imperceptible on a big-screen TV – amplifying your immersion by offering you a bigger, more realistic picture.

With this in mind, it’s easy to see why consumers consistently rate screen size as one of the most important factors affecting their TV purchasing decisions, just as it’s easy to see how a big, high-resolution screen takes everything from watching films to gaming to the next level.

2. Watching Movies

Enjoy a theater experience from the comfort of your living room.

A big-screen, high-resolution TV is ideal for enjoying films at the level of detail they were meant to be viewed. This includes both 4K Ultra-HD Blu-ray movies, as well as content from an ever-growing list of streaming services. Special effects look more spectacular, and cinematic moments become that much more so.

3. Gaming

Today’s video game consoles are exceptionally powerful, and capable of supporting incredibly rich and detailed gameplay. When paired with a big-screen TV, the on-screen action becomes even more immersive. Samsung’s QLED TVs offer next-level gaming with Auto Game Mode, a built-in function that automatically analyzes connected gaming devices and optimizes TV settings to make gameplay as detailed, smooth, and realistic as possible.

4. Watching Sports

When watching sports, a big-screen TV transforms your couch into the best seat in the house. The ability to see more of the action in greater detail makes you feel like you’re there, cheering on your favorite team.

5. Enjoying Edutainment

One of the biggest trends in TVs today has been the rise of edutainment. With so many students studying from home in recent months, TVs have emerged as valuable tools for sparking young ones’ curiosity. A big-screen TV offers a larger window for exploring a wide range of exciting subjects.

Samsung’s QLED TVs – part of the company’s wide-ranging Smart TV portfolio – offer entertainment for all ages. They make everything from web browsing to recording shows simple and convenient, and feature an intuitive Universal Guide, which offers users custom recommendations based on their viewing history.

Things to Consider

If you’re thinking of upgrading to a big-screen TV, here are a few points to consider before making your purchase.

» Get a Sense of Its Size

If you’re unsure how a big-screen TV would look in your home, here’s a handy idea: try using painter’s tape to create an outline of the TV size you’re thinking of buying on your wall for reference. You can also refer to the GIF above to see just how easily a 75- or 85-inch TV can fit into your living room.

» Remember That Immersion Is Key

When buying a big-screen TV, make sure that the display you choose will offer you the most immersive experience possible.

Samsung’s QLED 8K TVs combine a high resolution with cutting-edge innovations like the 8K Quantum Processor to offer users the ultimate in terms of both image quality and in-home entertainment. They’re available to explore at www.samsung.com/tvs/, where you can also find information on the company’s complete range of Smart TV offerings, including QLED 4K.

Click here to learn more about how Samsung’s latest TVs offer users a viewing experience unlike any other.

¹ Market research firm OMDIA has predicted that shipments of 75-inch and larger TVs will reach 4.92 million units in 2020 – a 17% increase over last year (4.21 million). Sales of 8K TVs are predicted to increase from 119,000 units in 2019 to 250,000 units in 2020.

Considering that you can reasonably expect most TVs to last anywhere from 5 to 10 years, when you shop for your next TV, you’ll want to be sure that you’ll be happy with your purchase for the long haul. Today’s consumers want a bigger, more immersive picture. Which may explain why this year experts predict that sales of 75-inch and larger TVs will increase by 17 percent, and sales of 8K TVs will increase by 110 percent in the global TV market.¹

Not only has Samsung worked hard to develop bigger and bigger screens, the company has also been focused on enhancing its TVs’ design to provide the best possible viewing experiences. “Samsung’s QLED 8K 2020 TVs allow users to focus solely on watching and listening for total immersion,” explained product designer Seungho Lee. “With these innovative screens, we reduced bezel sizes so as to make use of 99% of the display space and break down the boundaries of TV displays for optimized viewing.”

Take a look at the images below to learn more about the QLED 8K 2020 range and Samsung’s big-screen TV design journey.

¹ Market research firm OMDIA has predicted that shipments of 75-inch and larger TVs will reach 4.92 million units in 2020 – a 17% increase over last year (4.21 million). Sales of 8K TVs are predicted to increase from 119,000 units in 2019 to 250,000 units in 2020.

With the emergence of high definition and large-screen TVs that offer spectacular visuals, user attention has been turning to the importance of sound quality, the finishing touch to providing the most immersive home entertainment experience possible.

In developing its 2020 QLED 8K TVs, Samsung Electronics implemented artificial intelligence (AI) so that users are able to enjoy a truly powerful large-screen TV experience. The 2020 QLED 8K range features technology that configures content audio to follow the movement of objects on screen and will also change depending on obstructions or distractions it senses around the product. These features further maximize audible immersion sound when paired with the HQ-Q800T soundbar – winner of the CTA’s “Best of Innovation” Award. The QLED TV’s speakers sync with the soundbar, allowing it to serve as an additional audio channel and create a more dynamic soundscape.

In this two-part series, Samsung Newsroom is exploring this innovative technology to learn more about its intelligent functionality. 

Object Tracking Sound: Reading the Room for More Realistic Audio Experiences

Say you are enjoying an action movie with a dynamic car chase. As the car moves from left to right and top to bottom on-screen, with a 2020 QLED 8K TV, the tension of the scene seems even more real, regardless of where in the room you are watching from.

The secret to this dynamic and realistic sound experience is Samsung’s Object Tracking Sound (OTS) technology, realized through the optimized speaker placement of the QLED 8K range. Unlike conventional TVs, which feature two speakers, the QLED 8K has six speakers¹ positioned all around the screen for a more vivid audio experience. The QLED 8K even has two speakers on the left- and right-hand side of the back of the device for a surround sound experience that fills up any room.

A conventional TV that emits sound only from the bottom of the screen (left) and the 2020 QLED 8K TV with speakers on all sides (right). Thanks to this speaker placement, the QLED 8K TV delivers a dynamic surround sound experience

On TVs with a conventional design, which normally feature speakers only on the bottom of the device, an increase in screen size will lead to more audio blind spots between the points of sound emission. For example, if a helicopter is flying on the upper left-hand side of the screen, the sound would still be being emitted from the bottom of the screen, resulting in a dissonance between the content’s visuals and its audio.

Compared with two-channel sound that features speakers only on the left- and right-hand sides of a TV, multi-channel speakers, as found in movie theaters, deliver a more refined sense of realism. The optimum placement for speakers is on the backside of a screen, just as it is in movie theaters, meaning that when an object on-screen moves, a speaker right behind that object can produce sound to match the visual. In order to recreate this dynamic realism achieved by movie theater screens, Samsung’s OTS technology harnesses all six speakers on all sides of the QLED 8K TV in order to have a video’s audio follow the on-screen action in real time.

OTS also features 3D rendering technology, which automatically recognizes a content’s genre and optimizes the sound tracks accordingly. This means that any type of sound, including stereo and 5.1 channel, will be optimized as 3D multi-channel sound. Whereas with conventional TVs, users would need to sit front-on to the screen to best enjoy the sound of a helicopter in flight in a movie or TV show, with a QLED 8K TV, users can experience the sound of the helicopter moving and rising over the TV even while sitting at a side angle from the screen.

AVA: Intelligent Noise Detection to Enhance Voice Clarity

The living room is the heart of the home, and often, the soundtrack to a movie or TV show is not the only source of noise to be found in this busy family space. However, there is nothing more frustrating than having a crucial scene in a TV show be overpowered by ambient noise.

This is why Samsung’s Active Voice Amplifier (AVA) technology was developed for QLED 8K TVs. AVA technology recognizes exterior noise sources and increases the volume of the voices on-screen if the surrounding conditions become too loud. For example, if there is a vacuum running while the TV is playing, the TV will automatically amplify the audio track to ensure viewers can hear everything that is going on.

Not only does this technology help ensure users never miss a piece of dialogue, it does so intelligently by meticulously analyzing the space within which the TV has been placed. Through a sound sensor on the bottom middle of the TV, AVA technology will allow its quantum processor to adjust the sound output when it detects a continuous noise from the surrounding environment that is louder than the TV and lasts for more than 3 seconds.

The TV’s sound sensor takes in and monitors audio from the content onscreen as well as the ambient audio from its surrounding environment. AI technology then compares the volume levels of the two types of sound, and if external sounds are found to be louder than that of the TV’s content, it will selectively raise just the voice audio track from the content being watched to ensure users can clearly hear every word being said.

Thanks to AVA technology, users no longer need to scramble for the remote when ambient noise suddenly gets too loud to adjust the TV’s volume. Furthermore, as the only existing TV technology to extract and amplify just the voice audio track of a piece of content, users do not have to put up with a boisterous sound experience when looking to increase a TV’s volume due to a loud surrounding environment. Users can also easily toggle the automatic audio adjusting of AVA on or off in the TV’s settings menu.

The sound innovations that come together to make up the 2020 QLED 8K’s dynamic audio experience take the inconvenience of adjusting TV audio out of users’ hands. Users can enjoy intelligent, 3D surround sound thanks to Samsung’s OTS and AVA technologies. Check out the videos below to experience the realistic sound experience of the 2020 QLED 8K range for yourself.

A Closer Look at the 2020 QLED 8K’s OTS Technology

¹ As of the 2020 product line-ups, 8K QLED TV implements OTS+ that uses a total of six speakers and 4K QLED TV (Q90, Q80 series) implements OTS that places a total of four speakers on top and bottom.

Samsung Electronics’ 2020 QLED 8K TV lineup continuously receives praise for its devices’ innovative display quality, sound, design and many other areas. In particular, the range showcases an impressive evolution with regards to its video upscaling technology, at the core of which is Samsung’s AI Quantum Processor 8K.

Samsung Newsroom interviewed the team from the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business to learn more about this revolutionary technology.

(From left) Hyungjun Lim, Hyunseung Lee, Cheon Lee and Seungho Park of the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business

Leveling Up Deep Learning for Optimized Upscaling

When a low-resolution video plays on a high-resolution display, the resulting image quality can be below a viewer’s expectations. AI (artificial intelligence) upscaling is a technology that converts low-resolution videos into ones of more vivid and natural resolutions by analyzing the video data and adapting it intelligently.

In 2018, Samsung Electronics implemented its machine learning-based AI 8K upscaling technology for the first time. This technology harnesses machine learning wherein a human-designed algorithm intelligently analyzes the various video qualities, including line, light and color, and improves each of these for an improved display resolution. Such deep learning capabilities permit a TV to analyze and process video features whilst simultaneously learning thanks to an artificial neural network that acts in the same way as the human brain.

The members of Samsung’s Picture Quality Solution Lab focused on developing deep learning algorithms that enable displays to always showcase optimum video qualities without human intervention. “Deep learning enables more precise and efficient image quality improvements than can be achieved by humans alone,” noted Hyungjun Lim, who developed the AI upscaling technology’s texture generation method.

This operational advantage is what led the team to develop an AI upscaling technology that combines machine learning with deep learning – Samsung’s AI Quantum Processor 8K. “Previous machine learning technology brought about enhanced sharpness to display picture quality, but now our technology can also offer more delicate texturing,” noted Hyunseung Lee, who developed enhanced edge sharpness for the AI Quantum Processor 8K. “Images with complicated textures, like mountain or grass landscapes, can now be upscaled into 8K quality more naturally.”

Solving the Conundrum of Deep Learning

Although deep learning has limitless potential, there are still obstacles to be overcome. The Picture Quality Solution Lab team had to go through countless trial-and-error scenarios in order to make their technology market-ready. “It was difficult for us, at first, to clearly follow and comprehend the algorithm being developed by the artificial neural network of the processor,” highlighted Cheon Lee, the developer of the AI Quantum Processor 8K’s network structure and learning method. “The artificial neural network’s high hardware chip power consumption was an issue we had to solve, too.”

After a lengthy development process, Samsung was eventually able to solve the problems that had arisen thanks to its range of differentiated technologies. “We achieved the highly efficient display quality performance of our processor by making it a hybrid technology that combines complexity along with different aspects of deep learning and machine learning,” explained Lee.

Dreaming Bigger, Better and More Realistic with AI        

It wasn’t that long ago that the day-to-day application of AI-powered technologies was but a distant dream to us. Nowadays, technology has improved rapidly to the end of improving the lives of people across many different areas of everyday life.

“We are now able to categorize videos of differing quality levels in a more detailed way while also bringing these AI categorization technologies to the commercial market,” noted Seungho Park, who worked the AI Quantum Processor 8K’s noise elimination and improving the detail contrast range. “Such technologies permit next-generation displays, such as The Wall, to be able to showcase all kinds of videos at the most realistic qualities possible today.”

This AI-powered innovation is not just limited to upscaling technologies. There exist a variety of ways to harness AI to improve the screen qualities of displays, including video quality categorization, noise elimination, data-compression-caused distortion restoration and spatial or time-based resolution restoration, to name just a few. “Our goal is to continue Samsung’s legacy of providing leading TV viewing experiences by combining the advantages of our next-generation displays with AI technologies that can restore videos to realistic-level qualities, regardless of their original qualities and resolutions,” affirmed Park. The future of QLED 8K is looking bright.

The 2020 QLED 8K TV’s flat back design complements other interior elements well when wall-mounted

When it comes to the art of designing, it is commonly said that it is harder to take something away than it is to add something new. Samsung’s QLED 8K 2020 TVs implement a design that does away with all unnecessary elements while simultaneously offering users the best possible watching and listening experiences for total immersion.

After a lengthy process, Samsung’s designers and developers were able to come together to produce the unprecedented Infinity Screen, which makes use of 99% of the display space and comes in at a super-slim thickness of 15mm. Samsung Newsroom interviewed the product designers and mechanics engineers behind Samsung’s QLED 8K 2020 TVs to learn more about how this revolutionary design came to be.

(From left to right) Jang-ho Kim, Hyun-joong Chae, Jae-wook Yoo and Hokwon Peter Song of Samsung Electronics’ Visual Display Business. Kim and Yoo are part of the product design group, while Chae and Song are part of the mechanics R&D group

Minimized Bezels, Maximized Immersion

Since its introduction to the market in 2018, Samsung’s QLED 8K TVs have constantly been applauded by the industry for their groundbreaking technologies which offer viewers the best available display resolutions powered by AI technology, HDR10+ and 100% color volume. For those who worked on producing the 2020 QLED 8K TVs, this legacy was always front of mind. In order to deliver an even more immersive viewing experience with this series of TVs, the screen’s bezel and its black matrix – that black boundary at the edge of the display – had to be minimized.

“Users should be able to focus solely on watching and listening when enjoying content on their TV,” stressed Jang-ho Kim. “To achieve this, we implemented a design that reduces the bezel count and black matrix into a near-imperceptible level. After numerous tests that involved reducing the black matrix each time by 0.1mm, we discovered the optimal values for this display, these being 0.8mm for the bezel and 0.9mm for the black matrix.”

Compared with the previous QLED 8K model (left), the Infinity Screen (right) has an immediately obvious lower bezel count

After many twists and turns, the ideal design was settled upon. But there were still challenges ahead when realizing this design into a product for the market. Given the number of parts that make up a screen’s black matrix, the team needed to come up with a streamlined way to include them all into the limited space allotted by the 0.9mm total area. “Considering that the average thickness of a human fingernail is between 0.6 and 0.7mm, the space we had to negotiate fitting all of the necessary components into was barely thicker than a fingernail,” said Hyun-joong Chae. “We had to raise the degree of precision implemented at the product assembly stage, which we achieved by producing specialized instruments and equipment, as well as cells that had adequately thin boundaries.”

The team provided a differentiated bezel for this unique display by changing the materials used in production. Previously, the main material for such products had been aluminum, but for this product, stainless steel was spread in the thinnest layer possible using a special method to increase its durability. “By reducing the bezel count and black matrix, the resulting screen we created occupies 99% of the front side of the product,” noted Jae-wook Yoo. “The TV’s Ambient Mode feature, which displays a user’s photographs and videos when the TV is switched off, also contributes to breaking down the boundary between the TV’s display and the space it is placed in.”

A Flat Back Design for Seamless Adhesion

As well as innovating on the front side of the device, the team also eliminated unnecessary elements from its back side. Unlike the back of a conventional display which is thin at both ends but becomes thicker towards the device’s center, the 2020 QLED 8K TV implements a flat back design that has a consistent thickness of 15mm. “When a product is wall-mounted, a differentiated back side design can cast a big shadow if there is a lot of space between the wall and the TV,” explained Yoo. “The flat back design allowed us to reduce this space and any resulting shadows considerably.”

Of course, this slimmer back side design resulted in a reduction of space wherein to fit all the TV’s parts and components. Accordingly, these components, including the output port, the processor, the circuit board, the speaker and the cover, had to be reduced in size in order to fit naturally into this reduced space. “The cover was 2.7mm in width previously, but using a special method, we managed to reduce its thickness down to 0.8mm for the 2020 QLED 8K TV,” noted Hokwon Peter Song. “In order to do so, we spent a lot of time working with external factories and other experts in various fields in order to develop this specialized method.”

A Stand That is Strong in its Simplicity

Conventional TV stands often implement designs that stand out. However, the stand for the 2020 QLED 8K TV is small and simplistic in order to place more emphasis on the screen. Moreover, understanding that every user has consoles of different styles on which to place their TVs, the team decided that a simplistic design would best suit everyone’s TV environment.

“The display stand we designed tilts the TV’s screen backwards around 3.5 degrees,” explained Kim. “We calculated this specific angle to ensure that users would be able to enjoy a fully immersive, comfortable TV experience and the angle also boast the TV’s slim design at 15mm.”

The stand, which tilts the screen back by 3.5 degrees, provides the optimum angle for user immersion

Samsung’s 2020 QLED 8K TVs have been receiving favorable reviews from across the media and industry landscape not just for their advanced screen quality and sound technologies, but also for the concerted efforts the team have put in to overcome the limits of conventional design.

“In the future, TV screens are set to grow in size and provide users with ever-better screen quality experiences,” noted Yoo. “Our job is to make sure the product design fully backs up and complements the features and performances of these future products. We will continue to work hard to create products that provide the highest quality TV-watching experiences to users.”

(From left to right) Youngwook Sohn, Guiwon Seo, Martin Junseob Kim, Beomjoon Seo and Seonseok Kim of the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business

JOHANNESBURG, South Africa – 14 June 2020 –. The 2020 QLED 8K TVs provides users with incredible resolution thanks to 100% colour volume, which can recreate around 1 billion different colours on-screen for a natural screen experience, anti-reflection 2.0 technology, which eliminates the effect of bright light conditions on the screen quality and AI upscaling technology that enhances lower-resolution content into 8K picture quality.

Samsung’s 2020 QLED 8K TVs also feature HDR (High Dynamic Range)10+, an enhanced version of HDR10 that leverages dynamic metadata to maximise the contrast between each scene’s black level and peak brightness on a display. HDR10+ performs a key role in delivering users amazing display experiences by optimising brightness and contrast for each scene. Along with innovating users’ viewing experience, Samsung’s HDR10+ has also been setting new standards across the home entertainment industry at large.

Samsung Newsroom interviewed the developers at the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business to learn more about the game-changing HDR10+ technology and how it brings out hidden details on QLED 8K.

Enhancing Display Immersion with Vivid Details

In 2017, Samsung introduced its HDR10+ technology to bring more vivid TV watching experiences to viewers. The reason why HDR10+ has become a key element in ultra-high-resolution video is because of its rich contrast range and wide colour gamut. “Previously, we followed the SDR (Standard Dynamic Range) standard that is characterised by a low brightness level of 100 nits and a narrow colour gamut,” noted Seonseok Kim. “But when HDR10 was introduced, with its high brightness levels and wide colour gamut of over 1,000 nits, we were able to offer brightness and colour range to users that previously unimagined.”

Each content producer offers content with different encoding methods, brightness and colour settings. The resulting picture quality that viewers see can be different depending on the analysis methods done by HDR technologies. HDR10+ is unique as it breaks down the video into ‘scenes’ while processing the file. “The previous technology, HDR10, applied a singular contrast range curve to an entire video, but HDR10+ analyses the average brightness, maximum brightness and accumulated data distribution by scene to apply different contrast range curves where appropriate,” highlighted Beomjoon Kim.

For example, when portraying a scene including an airplane flying across a heavily sunlit sky, contrast range is, of course, important but so is the gradation of the scene – gradation being the stages of change as a shot moves between light and dark. When graduation is poorly executed, the signal around the object in a scene can end up bound, meaning that details are blurred or excluded. “A good gradation of such a scene would present viewers with accurate representations of the sky and clouds as well as the airplane,” noted Guiwon Seo. “All characteristics in a video need to be analysed to successfully achieve this. Our technology will automatically adjust the HDR curve when there is a high amount of gradation signal distribution to ensure these signals are not mixing with other specific gradation features.”

The image on the right, good gradation has been applied to bring out all of the scene’s details, even on the background clouds

Developing Algorithms for All Kinds of Display

Viewers can experience different picture qualities when watching the same video, depending on how bright their displays are. When posed the question of ‘what is the most difficult task in developing HDR technologies’, Martin Junseob Kim responded saying that it was ensuring that different TV products, with different brightness settings, could provide the same display experiences.

It is no small task to maximise the display effects of a video with the same analysed video characteristics on TVs with various brightness settings. Nevertheless, the Picture Quality Solution Lab’s developers were able to overcome this challenge by developing a proprietary adaptable HDR processing algorithm, a process that took numerous discussions and much trial-and-error.

Development Fuelled by Collaboration

Viewers need more than just a good quality TV to fully enjoy a piece of content with high quality detailing. To provide the most immersive TV watching experience possible, Samsung understands that collaboration with the home entertainment market at large, including content creators and streaming services, is necessary. This is why Samsung has been focusing on establishing the industry-wide standard specification for HDR10+.

“Samsung established HDR10+ Technologies, LLC, along with 20th Century Fox and the Panasonic Corporation, and as of January 2020, 94 companies had joined,” explained Youngwook Sohn. “We at HDR10+ Technologies, LLC, provide free specification details on the technology and the relevant tests, along with the verification logo and user guide. This allows us to bring more realistic and richly coloured video images to more users. We are set to improve our HDR10+ specification based on feedback from each of our member companies.”

To produce high-quality TV displays, Samsung’s Picture Quality Solution Lab developers are constantly working hard to bring realistic video experiences to users; they are already on their way to realising technologies that improve on existing ones. The goal is to bring about previously unimagined viewing experiences by creating outstanding HDR quality for next-generation displays.

Samsung Electronics’ 2020 TV lineup has already made its mark on the industry, receiving recognition from leading industry media through accolades for leading device and feature innovation.

At this year’s CES, Samsung unveiled their very latest QLED 8K and 4K lineup, new TVs that combine cutting-edge picture and sound innovations with premium designs to offer users unparalleled new viewing experiences. Several leading consumer technology publications in the U.S. and the U.K have subsequently awarded Samsung’s latest QLED 8K and 4K lineups with some of their top distinctions, highlighting the TVs’ stand-out picture quality, sound enhancements and design innovations.

Read on for some of the award-winning TVs and their best-in-class features.

Award-Winning Advancements

Samsung’s QLED 8K Q950TS/Q900T received high praise from Forbes for its picture quality and design, with the outlet highlighting how the TV’s upscaling technology produced a sense of depth, texture and detail – for example of tiny figures walking down a distant street – to singular effect. The Q950TS was also awarded the ‘Best in Class’ distinction by U.K. outlet AV Forums. AV Forums applauded the Q950TS’ new ‘Infinity’ design, which features minimized borders at the edge of the display and is only 15mm deep, and praised the device as “an impressively specified 8K TV that boasts a host of high-end features.”

The QLED 8K Q800T received both a five-star review and the Editor’s Choice Award from U.S. outlets HD Guru and Tech Aeris respectively. HD Guru praised the Q800T, along with the rest of Samsung’s 8K TV lineup, for their best-in-class image and sound processing systems, noting that the greater pixel density provided by the Q800T’s 8K delivers accurate color reproduction, 100% color volume and overall HDR performance, even for images with fine shadow detail. Tech Aeris cited the device’s design aesthetic as its winning feature, praising that, with the bezels at a thinner footprint than ever before, “it really does make this QLED TV look as if it’s floating in front of you.”

The QLED 4K Q90T has become one of U.S. outlet AVS Forums’ ‘Top Choice 2020’ by merit of its 4K display’s versatility and performance, citing its refined technologies, such as the TV’s sharpening algorithms and their ability to effectively bring out texture and detail, as offering the best 4K QLED performance yet.

A Bright Future

“Our 2020 QLED 8K and 4K TV lineups bring together Samsung’s industry leading picture quality, cutting-edge design and dynamic sound experiences,” noted Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “These awards and distinctions underpin our relentless commitment to delivering advanced breakthroughs for consumers that are as useful as they are innovative.”

For more information on Samsung’s award-winning 2020 QLED 8K and 4K TV lineups along with the company’s other leading TV & audio innovations, visit news.samsung.com/global/category/products/tv-audio.