Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre. At a dedicated booth, Samsung will demonstrate how its Micro RGB, OLED and The Frame Pro display each artwork in stunning detail.

“Building on six years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “Europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang‑Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high‑quality. It’s not about replacing the gallery — it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognized as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces — including “Sun, Moon, and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” — have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store through January 2027, offering global audiences digital access to important works of Korean artistic heritage.

The National Museum of Korea and the National Museum of Modern and Contemporary Art are also co-hosting “Korean National Treasures: 2,000 Years of Art,” the second overseas touring exhibition of the late Chairman Lee Kun-Hee’s donations, at The Art Institute of Chicago through July 5.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and the OLED,[1] offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years,[2] Samsung continues to advance display innovation designed to faithfully render works of art.

For more information, please visit: https://news.samsung.com/my/

 
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and initiatives, such as The Art Basel and UBS Global Art Market Report, the Art Basel Shop and the Art Basel Awards. For further information, please visit artbasel.com.
 

[1]  S95H and S99H only.

[2] Omdia, Feb. 2025.

For the first time, Samsung Art Store^[1] users can display celebrated works such as Diego Rivera’s “The Flower Carrier” (1935), Henri Matisse’s “Femme au chapeau” (1905), Wayne Thiebaud’s “Display Cakes” (1963), Jackson Pollock’s “Guardians of the Secret” (1943), and Piet Mondrian’s “New York City 2” (1941) on select Samsung displays — transforming any room into a dynamic gallery space.

The collaboration makes these iconic works from SFMOMA’s collection more accessible than ever before. It also represents a significant expansion of Samsung Art Store’s offering of modern masters by introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time.

“Samsung is committed to leveraging its market-leading visual display solutions and partnerships to maximize the richness of Samsung Art Store experience in homes across the world,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Building on this commitment, our partnership with SFMOMA represents an exciting expansion into artworks by 20th-century masters — and we look forward to further enhancing our offerings through additional exciting, high-profile collaborations.”

“This partnership with Samsung Art Store opens an exciting new chapter in how we fulfill our mission to connect people with modern and contemporary art,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “By making our collection available through innovative technology, we’re reaching audiences who may never visit San Francisco while creating new opportunities for art to enrich daily life around the world.”

​​​

Samsung Art TVs, comprising The Frame and The Frame Pro, are designed to display artwork with faithful color, exceptional detail and a gallery-like presentation. Pantone Validated ArtfulColor preserves the authenticity of the original palette. Anti-Reflection with Matte Display and customizable bezels^[2] mimic the look of framed artwork, and the included Slim Fit Wall Mount eliminates visible wires, all combining to create the look of an original work of art.

The Frame Pro adds an upgraded Neo QLED 4K display for even brighter color and sharper contrast. Plus, its Wireless One Connect Box^[3] eases installation and enables a clean, clutter-free setup. Across these TVs and several others, Samsung Art Store continues to champion the fusion of art and technology, turning living rooms into curated galleries.

By partnering with leading cultural institutions like SFMOMA, Samsung continues to democratize access to art while supporting museums’ missions to share their collections with broader audiences.

The SFMOMA collection joins Samsung Art Store’s growing library of over 80 partnerships, offering subscribers an ever-expanding selection of art across movements, styles and periods.

The collection is available now exclusively through Samsung Art Store on Samsung Art TVs.

For more information, visit: https://news.samsung.com/my/

About SFMOMA

The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. Our remarkable collection of painting, sculpture, photography, architecture, design and media arts is housed in a LEED Gold-certified building designed by the global architects Snøhetta and Mario Botta. In addition to our seven gallery floors, SFMOMA now offers over 45,000 square feet of free, art-filled public space open to all.

[1] Paid-subscription required. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

[2] Customizable bezels sold separately.

[3] Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

Samsung Electronics and the National Museum of Korea today announced that they have made 20 carefully selected works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection available on Samsung Art Store. A larger selection of the collection’s original pieces is currently on display at the Smithsonian’s National Museum of Asian Art in Washington, D.C.

High-resolution digital versions of the selected works — representative masterpieces of Korean art — can be viewed on Samsung Art Store’s National Museum of Korea page. Through this initiative, Samsung and the National Museum of Korea aim to introduce the richness and excellence of traditional Korean art to Samsung consumers worldwide.

Samsung TVs Offer a Korean Art Masterpiece Experience in High-Resolution 

The 20 artworks selected from the Lee Kun-Hee Collection are now viewable in stunning 4K resolution on Samsung TVs, offering users a vivid digital encounter with the masterpieces. A few featured works worth highlighting in Samsung Art Store include:

• “Clearing After Rain on Mount Inwang” (National Treasure No. 216) – A representative example of true-view landscape painting
• “Ten Symbols of Longevity” – A piece that symbolizes wishes for health and long life
• “Sound of Autumn” – An autumnal-themed piece by Kim Hongdo, a leading painter of the Joseon Dynasty
• “Sun, Moon, and Five Peaks” – A royal court painting symbolizing the Joseon monarchy

Additional works include “Banquet of King Yeongjo and Officials in Gyeonghyeondang Hall,” “Butterflies,” “Five Emperors of the Five Cardinal Directions,” “Four Underworld Messengers,” “The Flower Garland Sutra (Avatamsaka Sutra), Vol. 15,” “Scholar’s Accoutrements in a Bookcase,” “Gathering of Families with Multiple Generations of Government Service,” “Gudambong Peaks,” “Panels of a Man’s Ideal Life,” “Royal Banquet in the Imjin Year,” “Sea, Cranes, and Sacred Peaches,” “Tripitaka Bodhisattvas,” “Viewing the Capital From the Seobinggo Icehouse,” “The King Views the Dredging,” “Tiger and Magpie” and “Wrestling in the Afternoon,” all of which represent Korea’s artistic heritage.

Meanwhile, the National Museum of Korea is presenting the special exhibition “Korean Treasures: Collected, Cherished, Shared” at the Smithsonian’s National Museum of Asian Art. The exhibition showcases carefully selected works from the late Chairman Lee’s donated collection that embody the essence of Korean art.

The exhibition features more than 200 works including seven National Treasures, spanning 1,500 years of Korean creativity. Notably, it is the largest special exhibition of Korean art held in North America in over 40 years, drawing significant attention across Washington, as well as other regions of the United States.

The National Museum of Korea plans to continue the international tour of the Lee Kun-Hee Collection with exhibitions at:

• The Art Institute of Chicago (March–July 2026)
• The British Museum (Sept. 2026–Jan. 2027)

The 20 works released on Samsung Art Store will remain available for public viewing until January 2027, when the international touring exhibitions conclude.

The Lee Family Continues the Late Chairman’s Legacy Through Cultural Contributions 

“Even if collecting and preserving cultural heritage requires tremendous cost and time, I believe it is our duty to safeguard the future of our culture,” the late Chairman Lee once stated, demonstrating his devotion to cultural preservation.

Inheriting this philosophy of cultural contribution, Samsung Electronics Executive Chairman Jay Y. Lee and other members of the Lee family donated more than 23,000 artworks from the late Chairman’s lifelong personal collection in April 2021 to institutions such as the National Museum of Korea and the National Museum of Modern and Contemporary Art.

Since then, the Lee Kun-Hee Collection has toured museums around Korea, sparking widespread public interest in historical Korean art. It has been widely credited with expanding public access to culture and elevating the stature of Korea’s museums. Now, it is reaching global audiences through digital and physical exhibitions.

Samsung Art Store: High-Resolution Access to Collections From World-Class Museums

Available to users of Samsung’s The Frame, The Frame Pro and QLED models, Samsung Art Store is a subscription-based art service exclusively for Samsung TVs. More than 4,000 artworks in 4K resolution from over 50 renowned museums — including the Louvre, Musée d’Orsay, The Metropolitan Museum of Art, the Art Institute of Chicago and Tate — as well as works by hundreds of artists worldwide, are available on Samsung Art Store. The service offers Samsung TV users in 117 countries a gallery-like viewing experience at home. Since 2024, Samsung has also served as the official display partner of Art Basel, the world’s largest art fair, showcasing works by contemporary artists featured at Art Basel through Samsung Art Store.

For more information, visit: https://news.samsung.com/my/

Seundja Rhee (1918-2009) forged a singular abstract language between Seoul and Paris, translating the cycles of nature, cityscapes and cosmic symbolism into color and form. Long recognized by curators and historians for expanding the possibilities of post-war abstract art, Rhee is one of the earliest Korean women artists to gain international recognition in the genre. A newly curated selection of her works is now available on Samsung Art Store, offering a close-up experience of her art without the limitations of time and place.

▲ Samsung Electronics presents the works of Seundja Rhee, the pioneering first-generation Korean abstract artist, to a global audience through the Samsung Art Store. (Photo: Rhee preparing materials for an art piece in her studio on Procession Street, Paris 1977)

Reintroducing a Modern Master of Abstract 

The launch of Rhee’s collection goes beyond a digital exhibition; it represents a unique collaboration between the extensive archives of Gallery Hyundai, which has dedicated years to documenting and researching her work, and Samsung’s innovative technology that brings new clarity into every layer of art. This partnership invites global audiences to rediscover a modern pioneer of abstract painting.

Samsung Newsroom spoke with Young-Sook Kwon, director of Gallery Hyundai, about Seundja Rhee’s artistic legacy and the significance of bringing her work into the digital age.

A Pioneer Who Pushed the Boundaries of Korean Abstract Art

Q. How is Rhee recognized in Korean abstract art history?

She is regarded as the first woman abstract artist in Korea, one who independently expanded the language of abstraction through continuous stylistic development. While in Paris, Rhee went studied abstract painting and sculpture at the Académie de la Grande Chaumière, an institution known for shaping artists such as Pablo Picasso and Paul Gauguin. This experience deepened her appreciation for contemporary abstract art. In 1956, she debuted at the National Society of Fine Arts exhibition, where critic George Boudaille praised her work, marking her entry into the European art scene.

Over her remarkable six-decade career, she endured both the hardships of a turbulent modern era and the personal constraints of a patriarchal and traditional society, overcoming that pain through art.

Her style remains distinctive even within contemporary abstract art, portraying art as a creative energy that heals wounds and reflects on human existence, rather than the expressionists, who conveyed the unrestrained expression of their inner selves. Throughout her life, she imbued her work with a worldview that continually evolved and expanded.

▲ “A Mother I Remember” (1962), featured on the 2025 Samsung Neo QLED, is part of Rhee’s “Woman and Earth” series. The work captures the artist’s childhood memories of her mother and nostalgia for Korea. It’s available on Samsung Art Store.

Q. What is the key theme or aesthetic characteristic that runs through her work? 

Her art reflects the pursuit of harmony with all things in the universe, a balance achieved through unity with nature and a long-standing virtue in Korean spiritual culture. Her ability to express this Eastern philosophy within the framework of Western abstract painting marks a significant contribution to both Korean and global art history.

A phrase that aptly encapsulates her artistic vision could be: “Yin, Yang, and the Milky Way Flowing Between Them,” as proposed by art critic Eun-rok Shim in the book commemorating the 100th anniversary of Rhee’s birth. A phrase that, in my view, beautifully articulates her worldview.

Samsung Art Store: A Digital Platform That Brings the Artist’s Touch and Spirit to Life

Q. What significance does the extensive archive of Gallery Hyundai, which has worked closely with Rhee for nearly 70 years, hold in Korean art history, and how does it facilitate a re-examination of her artistic legacy?

Our extensive archives provide a rich foundation for research from multiple perspectives. Seundja Rhee stands alongside Whanki Kim and Youngkuk Yoo as a pioneer of Korean abstract art, having boldly moved to Paris despite the hardships posed by the Korean War and gaining significant recognition there as a woman artist. In 1974, Gallery Hyundai’s founder, Myung-ja Park, hosted Rhee’s solo exhibition devoted entirely to her abstract works. It marked the beginning of the gallery’s longstanding support of Korea’s first woman abstract painter, who later became the gallery’s exclusive artist.

Rhee’s story, one that charts a new abstract language distinct from the trajectory of Western modernism, continues to inspire artists of all generations who are shaped by different cultures. After a 20th century largely dominated by male narratives in contemporary art, our journey with Rhee stands as a significant milestone in art history, particularly at a moment when there is a renewed interest in revisiting the contributions of women artists.

In 2018, Gallery Hyundai commemorated the 100th anniversary of Seundja Rhee’s birth with a major exhibition at the National Museum of Modern and Contemporary Art, drawing on its extensive artist archives. Building on this legacy, we are now preparing a new exhibition that will feature many materials not yet released to the public.

Q. What motivated this collaboration with Samsung Art Story? What do you hope to achieve from making Rhee’s works accessible to the public?

I believe that Samsung Art Store, as a digital platform that transcends physical boundaries, can introduce her work to audiences in many countries who might not have had the opportunity to experience it in person. I hope this collaboration allows more generations to discover the joy of engaging with her art.

▲ “The Snow from Vaugirard Street,” displayed on the 2025 Samsung Neo QLED, depicts the view from Rhee’s sixth-floor room in Montparnasse, where she moved in 1955. The painting captures Paris through a fractured sense of perspective, with simplified forms in the background and a snow-covered foreground that appears to reach towards the viewer. It’s available on Samsung Art Store.

Q. How does the Art Store enhance the experience of Rhee’s work?

Her paintings are known for their delicate, intricate layers that overlap the canvas. Her woodblock prints reveal her signature carving techniques — short, thick lines that taper to a fine point. On a digital screen, viewers can observe her unique touch more closely and take their time appreciating the spirit she infuses into each piece. This is the aspect of the collaboration I find most exciting.

Q. How did you curate the collection for the Art Store?

We selected representative pieces from different periods of her career, along with works of significant importance. The collection spans from her 1959 piece, marking a transition towards abstract art, to the “Cosmos” series created during her final years, tracing the evolution of her worldview throughout her life.

Q. What are your top three works from Rhee available through the Art Store?

1. No. 1 “The Snow from Vaugirard Street”– completed five years after she began her journey in the art world.

2. No. 7 “A Mother I Remember”– a defining work from the 1960s.

3. No. 19 “A City of September”– her final painting.

Q. Do you have a message for the public encountering her work for the first time through this launch?

Life is never without challenges, and Rhee’s was no exception. Born in 1918 during the Japanese colonial period, she endured both personal loss and the upheavals of modern history. Yet, she maintained extraordinary courage and strength, using art to express essential themes such as communication, coexistence, and the joy of life. Through Samsung Art Store, I hope audiences will find a deep appreciation for the vibrancy of life that fills her canvases.

▲ “A City of September” (2008), displayed on the 2025 Samsung Neo QLED, is Rhee’s final work, completed at the age of 90. This piece reflects the culmination of her artistic journey, suggesting a return to the transcendent universe through a harmony of opposing forces in life. It’s available on Samsung Art Store.

A Journey of Life That Becomes Art

Q. What motivated her to consistently change her style of work and explore new themes?

Rhee’s “Woman and Earth” series from the 1960s reflects her maternal love as a painter, capturing her longing for her sons and her desire to be a proud mother — feelings that continued until her first exhibition in Korea in 1965. Every brushstroke and carved line carries that nurturing spirit, as if she were offering a spoonful of rice to her children and gently patting them on the head.

▲ During the 1950s and 1960s, when few women artists were recognized, Rhee established herself in France through her exceptional talent and active participation in the local culture.

Her perspective shifted from depicting life on the ground in the 1960s to capturing the city skyline in her “Superimposition” and vertical repetition in “The City” series in the 1970s. After returning to Seoul and reuniting with her sons in 1965, she found a renewed sense of emotional freedom. A visit to New York in 1969 was another turning point, as the skyscrapers and the city’s vibrant skyline left an impression on her. The night view from the Empire State Building, with its intermingling lights and rushing traffic, found its way into her art through intersecting lines and brighter colors. Rhee’s evolving approach to life is intricately reflected in her work, demonstrating her ongoing commitment to express meaningful messages through painting while contemplating the cycles of existence. In this way, her attitude towards life has been reflected in her works. I think she was able to continuously grow and evolve because she never stopped challenging herself to contemplate life along its cycles and to express the messages she wanted to share with the world through her paintings throughout the cycle of life.“

Q. How can we interpret her use of the ‘semicircle where Yin and Yang meet’ as a signature motif, and what is its significance?

Rhee’s interest in art as a form of communication led her to explore symbols and geometric motifs that could transcend borders and languages. The image of the large Taegeuk pattern on the Sungnyemun Gate of the Royal Tomb of King Suro, which she visited with her father as a child, left a strong impression on her. She recalls passing through that gate, feeling as if she were escaping the oppressive reality of the Japanese colonial period and entering a mystical world. She expresses the idea of “coexistence of conflicting elements,” such as Yin and Yang, East and West, earth and sky, reality and ideal — all on a single canvas, creating her own universe.

▲ Milky Way, Rhee’s self-designed atelier, has been designated as a cultural heritage site by the French government. Its semicircular design symbolizes the balance of Yin and Yang.

As you explore her work, may you also feel the depth of her intelligence, sensitivity and spirituality — qualities that grew stronger as she overcame adversity and found healing through art.

For more information, visit: https://news.samsung.com/my/

Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Miami Beach 2025 Collection, a curated digital exhibition spotlighting 24 contemporary artists who will be showcased at Art Basel Miami Beach from December 5-7,¹available exclusively on Samsung Art Store.

“With the Art Basel Miami Beach 2025 collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”

The Art Basel Miami Beach 2025 Collection features artwork by emerging and established artists from around the world, presented by seven of the world’s top galleries — Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly and Charlie James Gallery. The hand-selected digital collection reflects the cultural richness and diverse voices that define contemporary art today.

Highlights include:

• Olinda Silvano, “Energía de la visión de Ayahuasca” (2022), presented by Instituto de visión
• The Pérez Bros., “Victoria Park” (2025), presented by Charlie James Gallery
• George Nelson Preston, “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019), presented by Nina Johnson
• Jennifer Rubell, “40 Hearts” (2018), presented by Meredith Rosen Gallery
• Aycoobo, “Luna Ilena” (2024), presented by Instituto de visión

This is the fifth Art Basel digital art collection featured on Samsung Art Store. As part of Samsung’s longstanding partnership with the show, each collection aims to reflect the global reach of artists and galleries showcased at Art Basel, bringing that discovery directly into homes worldwide across the Samsung 2025 TV lineup.

“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fairs. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement and visibility. We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”

Samsung has led the global TV market for 19 consecutive years,² delivering the exceptional picture quality that fine art demands. Samsung Art Store features more than 4,000 works by over 800 artists, including the Art Basel Miami Beach 2025 Collection.

For more information, visit https://www.samsung.com/my/³

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital initiatives including Zero 10 the Art Basel App and through programs such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop and the Art Basel Awards. For further information, please visit artbasel.com.

¹ Art Basel Miami Beach is open to the public from December 5-7, following by-invitation-only access from December 3-4. ︎

² Source: Omdia, Feb-2025 (Results are not an endorsement of Samsung). ︎

³ This press release has been updated for clarity. ︎

▲ The Frame displaying “Metamorphosis of Narcissus” by Salvador Dalí

Samsung Electronics Co., Ltd. announced the addition of 15 new artworks from Tate to Samsung Art Store. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.

The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko and Roy Lichtenstein — the first pop art artists to appear on the Art Store — as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.

Among the highlights are some of Tate Modern’s most celebrated works: Roy Lichtenstein’s “Whaam!” Henri Matisse’s “The Snail,” a must-see in the Tate’s permanent collection; and Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter Howard Hodgkin, alongside Peter Doig’s dreamlike “Echo Lake” and “Ski Jacket.”

▲ Samsung Neo QLED displaying “Dinner at West Hill (1964-6)” by Howard Hodgkin

With these new additions, Samsung Art Store further expands its mission to democratize access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe — from New York, to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. And with Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.

“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”

Discover Exclusive Artwork Across Samsung TVs

With Samsung Art Store available across the 2025 Samsung TV lineup — such as its QLED TVs and the award-winning The Frame and The Frame Pro — art from the world’s leading artists, museums and galleries is more accessible than ever.

As Samsung’s most advanced art TV yet, The Frame Pro features an upgraded Neo QLED screen for brighter colors, sharper contrasts and deeper blacks. Its Wireless One Connect Box[1] makes installation seamless, enabling users to keep cables out of sight up to 30 feet away so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life and is fully customizable — from its bezels[2] to its size — offering the perfect complement to any décor.

This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit: https://www.samsung.com/my/lifestyle-tvs/the-frame/art-mode/

[1] Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment and may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

[2] Bezels sold separately.

The collaboration merges the elegance of Samsung Art TVs with Liberty’s world-renowned archive, making the stunning designs available as digital artworks for the first time. Samsung curators worked closely with the in-house Liberty team to select patterns that would translate beautifully into a large-scale digital display that is alive with detail, light and color.

“This partnership was driven by a shared desire to celebrate British design in new ways,” said Rachael Roberts, Partnerships Manager at Samsung UK. “With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our global audience.”

▲ One of the most celebrated designs from Liberty named Artemis (2023), shown on 2025 The Frame by Samsung.

Founded in 1875, Liberty has long been a symbol of British creativity and craftsmanship. Known for its distinctive prints and established history of design innovation, the brand’s influence spans art, fashion and interiors. For this partnership, the collection is introduced with Artemis as the featured design — a bold, botanical take on a classic Liberty design. Spanning over a century of heritage and creativity, the collection includes everything from the whimsical Enchanted Wood to the vibrant Jungle Trip design.

“At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time,” said Pere Bruach, Design Manager at Liberty. “Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.”

▲ 2025 The Frame Pro showcases ‘Marina’s Tea Garden,’ from Liberty’s Autumn/Winter 2025 collection. This bold floral pattern has been meticulously recreated to capture the rich colors and subtle tones of gouache brushstrokes. Available as a digital artwork tailored to Samsung Art Store, it brings character, history and a touch of British charm to living spaces everywhere.

Among the 20 Liberty designs featured, standout works include “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” from Liberty’s Autumn/Winter 2025 collection. Each design is presented as a digital artwork tailored to Samsung Art Store, bringing character, history and a touch of British charm into living spaces everywhere.

“When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.”

“Liberty’s legacy of storytelling makes them a dream partner,” said Roberts. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.”

This new collaboration underscores Samsung Art Store’s mission to democratize access to global art, with a growing archive of over 3,500 artworks from the world’s most renowned museums and art institutions. Now, with the addition of Liberty’s British classics, a new chapter in which printmaking heritage meets innovation begins.

About Liberty 
Liberty is a movement dedicated to discovery, animated by arts, culture, design and the pursuit of beauty. Liberty is famed for its original curation, directional design and celebration of craftsmanship. In the spirit of our founder, Arthur Lasenby Liberty, we remain unapologetically eccentric and committed to bringing good design to all.

[1] Liberty artworks are available through the Samsung Art Store in all service countries except India.

— Basim Magdy, renowned artist

Basim Magdy is a visionary Egyptian artist whose work merges dreamlike imagery with thought-provoking, philosophical narratives. Through layered photography and vibrant, otherworldly visuals, he invites viewers into worlds shaped by memory, myth and speculative futures. Now featured on Samsung Art Store as part of the Art Basel in Basel collection, his distinctive aesthetic brings moments of reflection into daily life.

Samsung Newsroom sat down with Magdy to explore his creative process and the transformative power of art in everyday environments.

▲ Artist Basim Magdy poses at Samsung ArtCube at Art Basel in Basel

Partnerships, Presence and Possibilities

Q: How has Art Basel in Basel played a role in your career?

For over a decade, I’ve attended Art Basel in Basel every year — it continues to be one of the most exciting and inspiring art events for me. A recent highlight was having a large-scale photographic work presented in Art Basel Unlimited in 2022.

This year, alongside the presentation of my work at the Samsung ArtCube lounge, I’m exhibiting expanded photography with Gypsum Gallery (Cairo) and paintings with hunt kastner (Prague).

▲ “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022) by Basim Magdy

Q: What led to your partnership with Samsung Art Store for this year’s Art Basel in Basel?

It happened naturally. I was drawn to the idea of my work existing in a different context — one where it could reach new audiences including those who may not typically visit galleries or museums but who are still curious about art.

Reframing Time Through Art

Q: How did your visual and conceptual style develop into something both surreal and poetic?

It took years of curiosity, experimentation and a desire to create a visual language that reflects who I am. Both poetry and the strange layers of reality have long shaped my thinking. Over time, my style evolved as I explored different artistic tools and mediums. Creating something surreal and poetic has allowed me to propose new ideas and reinterpret familiar ones in unexpected ways.

“Art expresses what can’t be said in words.”

— Basim Magdy, contemporary artist

Q: Storytelling, memory and imagined futures are recurring themes in your art. What drives your interest in these narratives?

I’ve become increasingly interested in how we perceive time. I think that awareness deepens with age — the realization that each passing moment is gone and what lies ahead will be different yet oddly familiar.

Though time is a construct, its rhythms — like sunrises and sunsets — form the backdrop of our lives. History shapes how we understand the past and determines how memories are kept alive — an incredibly subjective process, often told through one point of view.

That’s what fascinates me. It raises questions about what gets recorded and what was deemed unworthy of preservation. What about the countless lives that pass without being remembered or documented? Time, memory and history must always be revisited and questioned. Art gives us the freedom to do so without constraint.

Art Without Rules, Technology Without Limits

Q: Your media include chemically altered film and layered photography. How do you preserve their texture and nuance when translating these physical processes into digital formats for display?

The urge to experiment is what drives me to work across different media. It’s rooted in asking questions and pushing limits. Translating analog processes into digital form is one of those explorations — and with it comes the challenge of maintaining texture, depth and complexity.

▲ Artist Basim Magdy is well known for his fusion of dreamlike imagery with thought-provoking, philosophical narratives

Q: With technology playing a bigger role in creating and experiencing art, how has it shaped your creative process or your approach to audience engagement?

Technology is evolving constantly, and with it, the way we experience the world — not just art. Today, reality often exists simultaneously in physical space and on screens. In the end, I think my lived experiences — whether encountered in real life or on a screen — inform my art just as much as my imagination does.

For me, art expresses what can’t be said in words. Technology is largely shaped by scientific research that operates within defined rules and systems. Art, on the other hand, is free from those constraints — so when artists engage with new technologies, the results are often surprising.

▲ Basim Magdy experiences the new Art Basel in Basel Collection at Samsung ArtCube

From Exhibition to Everyday

Q: Your work is now featured on Samsung Art Store and displayed in homes around the world. How does being part of someone’s everyday environment shift your perspective on your art?

It’s humbling. We each experience art through our own lens — shaped by who we are and where we’ve been. I hope my work resonates in ways that invite thought, emotion or a quiet moment of connection. For me, that kind of unspoken, personal response is the most fulfilling outcome.

Q: Samsung Art Store turns a screen into a gallery. How do you feel your work resonates differently in a digital home setting compared to a traditional gallery or museum?

Seeing art in a gallery or a museum is still ideal — but it’s also limited. A piece only exists in one place and not everyone can travel to see it, especially if it’s halfway across the world.

Samsung Art Store offers a more intimate way to experience art. Someone can engage with a piece they connect with at their own pace, free from the limitations of gallery hours or institutional settings. The platform also gives access to audiences who may not have a chance to view my work through traditional means.

Digital representations of art continue to evolve — and so do the ways we engage with them. I look forward to a future where we can project fully detailed images into space and where the digital experience of art might one day include touch, texture or even scent.

“[Through Samsung Art Store, one] can engage with a piece at their own pace, free from the limitations of gallery hours or institutional settings..”

— Basim Magdy, contemporary artist

Q: If someone is encountering your work for the first time through Samsung Art Store in their home, what would you like them to notice or feel?

I hope they experience something that stays with them — whether it’s a thought, feeling or subtle moment of curiosity. The way someone connects to art is deeply individual, and I try not to shape or influence that. It’s more meaningful when that sense of intimacy is preserved.

— Kun-Yong Lee, contemporary artist

Should art make you think or feel? Is beauty created or discovered? These questions do not have easy answers. But for decades, artist Kun-Yong Lee has explored them head-on — quite literally with his body — in pursuit of an art that anyone can experience.

Starting today, a curated selection of 15 pieces from Lee’s works will be available on Samsung Art Store[1]. Samsung Art Store is an art subscription service available on Samsung Art TVs including The Frame and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 3,500 pieces of art in 4K resolution from over 70 partners. To mark the occasion, Samsung Newsroom spoke with Lee about his artistic philosophy and what inspired this collaboration with Samsung.

▲ “Bodyscape 76-3” (2022, Kun-Yong Lee)

The Sensory Nature of Art

Q: You are well known for your “Bodyscape” series. What roles do the body and movement play in your art?

The “Bodyscape” series was inspired by a moment when my young daughter, just learning to walk, stumbled while holding a crayon and ended up drawing a line on the wall as she fell. That moment sparked the idea that a work of art could be created without any intention to express a specific concept — simply by allowing the body to move naturally, without even looking at the canvas.

French philosopher Maurice Merleau-Ponty argued that knowledge comes from sensory experience, not abstract reasoning. Similarly, Austrian linguistic philosopher Ludwig Wittgenstein once said, “Whereof one cannot speak, thereof one must be silent”— critiquing the limits of philosophy grounded in conceptual language. I resonate with the idea that meaning arises not from language or rational thought but from the movement and sensation of the body. Artistic expression, then, is not merely a product of conscious intent — it is a way for the body to directly construct and respond to the world.

▲ Lee often positions himself behind the canvas or turns his back to it during his creative process.

That’s where my work diverges from traditional painting techniques. I dip my body or brush into paint and stretch my arms as far as they reach, adding line over line. Sometimes, I intentionally turn my back to the canvas. While traditional painting reflects what the artist consciously envisions, my work is shaped by the natural lines that emerge through repeated motion — lines defined by the structure and limited range of movement of my body.

Q: Your work often involves interacting with the audience. How does this interaction influence your art?

I’ve been involved in performance art since I was young. Audience interaction is essential, as performance is a medium that cannot exist without a live audience. When viewers watch the artist’s actions, they begin to wonder what the artist is doing or what will happen next. Every word spoken by the artist and every reaction from the audience become integral parts of the work itself.

“Art encourages us to see the world with greater curiosity — ultimately helping us lead more fulfilling lives.”

Q: What are your favorite pieces?

Among the “Bodyscape” series, I’m most partial to “Bodyscape 76-1,” “Bodyscape 76-2” and “Bodyscape 76-3.”

▲ (From left) “Bodyscape 76-1” (2022) and “Bodyscape 76-2” (2022)

“Bodyscape 76-1” and “Bodyscape 76-2” were created using methods entirely different from traditional painting. For “Bodyscape 76-1,” I stood behind a canvas roughly the height of my body and painted from behind and above — extending only my hands to draw lines. For “Bodyscape 76-2,” I painted with my back turned to the canvas. A new world emerged from a context where I couldn’t see what I was painting.

“Artistic expression is not merely a product of conscious intent — it is a way for the body to directly construct and respond to the world “

“Bodyscape 76-3” represents an artistic world created solely through the movement of my left and right arms. Like “Bodyscape 76-2,” I stood in front of the canvas but did not face it directly. I positioned myself sideways and extended my right arm as far as it could reach to paint a line, then repeated the motion with my left. There was no fixed reference point — I simply painted within the limits of my reach. The curves drawn by each hand met at the bottom and crossed at the top, forming a heart-like shape. But I wasn’t intentionally drawing a heart — rather, I let the lines created by my body’s movement emerge naturally and accepted them as a central part of the artwork.

▲ Lee poses in front of “Bodyscape 76-2+3-2022” shown on a 114-inch Samsung MICRO LED at Art Basel Hong Kong 2025.

Corporeality is the most essential aspect of my work. This aligns with Merleau-Ponty’s idea that the body is a living subject of perception. Because this sense of corporeality is more apparent in the process than in the final result, I encourage first-time viewers to observe how the work is created.

Engaging the Public Through the Language of Art

Q: How do you define art?

Art shouldn’t belong exclusively to artists — anyone can enjoy, imitate and experience it.

“Audience interaction is essential, as performance cannot exist without an audience.”

In 2022, I experimented with digital interaction through a project titled “Digital Bodyscape 76-3.” Visitors could choose their preferred colors and styles, and an avatar of myself would create a digital version of “Bodyscape 76-3.”

At the 14th Gwangju Biennale in 2023, I invited visitors to experience “Bodyscape 76-3” by drawing lines with their own two arms in the exhibition hall. From young children to grandparents, anyone with a crayon could create a piece of art. There’s a deep sense of fulfillment when people see work they’ve made themselves. I would love to have more opportunities like this in the future —where technology not only deepens communication between artists and audiences, but also invites art lovers to take part in the process.

Q: What is the role of art in society?

In today’s fast-paced and demanding world, art offers us a chance to appreciate what we often take for granted, to find meaning in the process rather than just the outcome and to slow down and reflect. Art encourages us to see the world with greater curiosity — ultimately helping us lead more fulfilling lives.

▲ Unfazed by passing trends, Lee shared that “had to wait until his 80s to be acquire worldwide recognition” and is “grateful to his fan number one — his spouse — for bearing the times with him.”.

Samsung Art Store: Pushing the Boundaries of Art Experience

Q: Do you think experiential works can be effectively conveyed through a digital platform like Samsung Art Store?

Being able to conveniently view artworks through a Samsung Art TV is a wonderful opportunity for connection. Sitting comfortably in your living room with a cup of coffee, quietly engaging with an artist’s work — that is a deeply meaningful form of art appreciation. When I saw my work displayed on The Frame at Art Basel Hong Kong, I was truly amazed. In some ways, the emotion and energy of the pieces came through even more vividly than when viewing them in person. That’s the innovation of cutting-edge technology.

“Quietly engaging with an artist’s work over a cup of coffee, at the comfort of your living room sofa — that is a deeply meaningful form of art appreciation.”

What’s more, I believe Samsung Art TVs can overcome the limitations of purely visual artwork. Performance pieces can be experienced with sound and video, while conceptual works can be paired with artist commentary to support deeper understanding. It’s an incredible opportunity for artists. I hope more people will be able to access and enjoy art through Samsung Art Store — an invitation to see the world through an artist’s perspective.

▲ Lee believes that art is for everyone, not just the artists.

Beyond Art: Next Steps

Q: Do you have any advice you’d like to share with younger artists?

Since I was young, I’ve steadily followed my own path — without hesitation or compromise — and time has brought me to where I am today. Although I often felt skeptical about following trends, which are ever-changing. In the end, what matters most is the passion to pursue your own art.

As artists, I believe it is enough to respond sincerely to the spirit of our time, remain true to the present and not be swayed by passing fads.

[1] Art Store subscription and Samsung Account required to access full selection of artwork.

Samsung Electronics Co., Ltd. announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

In London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard and Kings Cross Station.

Fans can also pick up limited-edition Superman-themed items, receive exclusive gifts and take part in a global social media challenge by sharing their event photos or videos for a chance to win super prizes, including a 98” Samsung TV.

Interactive activations will appear at major malls across Asia — including Malaysia, Vietnam and Korea — where fans can explore Superman-themed photo booths, immersive pop-up displays and hands-on product experiences.

Additionally, Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models[1], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” 100” 115” Class options across Neo QLED and Crystal UHD models.[2] With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit www.samsung.com.my.

About Superman

DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX^® July 9 2025, distributed by Warner Bros. Pictures.

[1] Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[2] Product availability vary by region.