But that’s not all! Samsung has even more in store for you this October with its Shocking Deals Promotion. When you purchase selected Bespoke Top Mount Freezer Refrigerator, you’ll be entitled to some incredible savings:

RM1,000 Trade-In Rebate: Yes, you read that right! Trade in your old refrigerator and enjoy a generous rebate of RM1,000. Upgrade your kitchen with a stylish, innovative Bespoke Refrigerator!

Free RM100 Touch ‘n Go eWallet Credit: As a bonus, you’ll receive a free RM100 Touch ‘n Go eWallet credit. Use it for your convenience and enjoy cashless transactions.

The Samsung Bespoke Refrigerator is a customizable refrigerator that allows you to choose the size, colour, and finish to match your kitchen decor. It also features advanced cooling technologies to keep your food fresh longer!

Don’t miss out on these amazing opportunities to upgrade your kitchen and make the most of these fantastic deals before it’s gone! Your dream kitchen is just a Bespoke Refrigerator away.

For more information on the contest, please visit: https://www.samsung.com/my/offer/da/bespoke-tmf-contest/

For more information on Samsung’s BESPOKE Refrigerator, please visit: https://www.samsung.com/my/refrigerators/bespoke-refrigerator/

https://www.samsung.com/my/refrigerators/side-by-side/rs5000rc-617l-white-rh62a50e16c-me/

https://www.samsung.com/my/refrigerators/french-door/rf7000cc-french-door-bespoke-design-667l-rf59cb0t08a-me/

[1] Terms and conditions apply.

Extended Shelf Life and Enhanced Flavour

With Optimal Fresh+ compartment and four unique temperature modes namely Fridge, Meat & Fish, Soft Freeze and Power Cool – designed to store different food types efficiently and optimally! Your groceries will be able to retain their freshness and flavour, allowing you to savour every bite. Whether you need to accommodate delicate fruits, perishable meats, dairy products or even chilled beverages, this compartment is made for you to customize your storage environment according to your needs. With a simple adjustment, you can create the perfect temperature for each category of food, simultaneously extends the shelf life of your ingredients, reducing food wastage and saving you money.

Guardian of Freshness

The Active Fresh Filter employs a multi-layered approach to enhance the air quality within the refrigerator by effectively eliminating unpleasant odours. This advanced filtration system is designed to not only maintain the perfect environment for your groceries but also acts as a shield against harmful bacteria and contaminants, ensuring every item remains as fresh as the day you brought it home. This convenience ensures that your focus remains on enjoying your meals rather than worrying about food spoilage.

Say goodbye to food wastage and hello to a new era of food preservation, all made possible by the features equipped in the Bespoke refrigerator!

Final Reminder: Don’t miss your chance to win big by entering our #BESPOKEREF contest!

From now until 15 October 2023, with the purchase of any Samsung BESPOKE Refrigerator, you could be the lucky winner of a BMW 320i M Sport[1] and other exciting prizes!

• Step 1: Purchase any model of Samsung’s Bespoke Refrigerator during the contest period from 1 August 2023 to 15 October 2023.
• Step 2: Follow Samsung Malaysia’s Instagram account: @samsungmalaysia. Like the contest post and then share it to your personal Instagram account.
• Step 3: Tag 3 friends and write the most creative comment using #BespokeREF on why you should win.

For more information on the contest, please visit: https://www.samsung.com/my/offer/da/bespoke-tmf-contest/

For more information on Samsung’s BESPOKE Refrigerator, please visit:

• https://www.samsung.com/my/refrigerators/bespoke-refrigerator/
• https://www.samsung.com/my/refrigerators/side-by-side/rs5000rc-617l-white-rh62a50e16c-me/
• https://www.samsung.com/my/refrigerators/french-door/rf7000cc-french-door-bespoke-design-667l-rf59cb0t08a-me/

[1] Terms and conditions apply.

Bespoke Top Mount Freezer in White + Navy

Do you want to add a pop of colour to your kitchen but don’t know where to start? Look no further than Samsung Bespoke Top Mount Freezer! With our wide variety of colours and finishes, you can easily find the perfect way to infuse your kitchen with vibrancy. Whether you’re going for a bold statement or a more subtle touch, we have something for everyone.

Bespoke Top Mount Freezer in Vanilla + Peach

Elevate the heart of your home with a touch of brilliance – in a variety of colours and finishes that is sure to match your existing decor! Select an array of chic panels from glass finishes or cotta finishes available in 8 stunning Bespoke colours which are White + Pink, Vanilla + Peach,  White + Peach, White + White, White + Vanilla, Cotta White + Cotta Charcoal, White + Navy and Black + Black.

No matter how you choose to use it, Samsung Bespoke TMF is the perfect way to add a touch of personality and style to your kitchen. With a little planning, you can easily add a pop of colour to your kitchen that will make it a more inviting and stylish space. So get creative and have fun!

Last Chance Alert: Time is Running Out to Enter Our #BESPOKEREF Contest!

From now until 15 October 2023, with the purchase of any Samsung BESPOKE Refrigerator, you could be the lucky winner of a BMW 320i M Sport[1] and other exciting prizes!

• Step 1: Purchase any model of Samsung’s Bespoke Refrigerator during the contest period from 1 August 2023 to 15 October 2023.
• Step 2: Follow Samsung Malaysia’s Instagram account: @samsungmalaysia. Like the contest post and then share it to your personal Instagram account.
• Step 3: Tag 3 friends and write the most creative comment using #BespokeREF on why you should win.

For more information on the contest, please visit: https://www.samsung.com/my/offer/da/bespoke-tmf-contest/

For more information on Samsung’s BESPOKE Refrigerator, please visit:

• https://www.samsung.com/my/refrigerators/bespoke-refrigerator/
• https://www.samsung.com/my/refrigerators/side-by-side/rs5000rc-617l-white-rh62a50e16c-me/
• https://www.samsung.com/my/refrigerators/french-door/rf7000cc-french-door-bespoke-design-667l-rf59cb0t08a-me/

[1] Terms and conditions apply.

In the heart of every home, the kitchen holds a unique place – a space where style and functionality intertwine to create a seamless living experience. The Bespoke Top Mount Freezer refrigerator emerges as a remarkable embodiment where innovative design meets advances features.

Flat style brings out the beauty

The Samsung Bespoke refrigerator is the perfect way to add style, functionality, and convenience to your kitchen. With its sleek design, innovative features, and long warranty, the Bespoke refrigerator is sure to impress everyone who sees it.

It is not just a refrigerator, it is a canvas waiting for your touch. With customizable panels available in a wide range of colours and finishes, you have the power to make your kitchen truly your own.

With SpaceMax, you can enjoy ample storage capacity that allows you to store a lot! This feature minimizes the need for your grocery shopping trips as you can buy and store more at one go.

Win big by entering our #BESPOKEREF contest!

From now until 15 October 2023, with the purchase of any Samsung BESPOKE Refrigerator, you could be the lucky winner of a BMW 320i M Sport[1] and other exciting prizes!

• Step 1: Purchase any model of Samsung’s Bespoke Refrigerator during the contest period from 1 August 2023 to 15 October 2023.
• Step 2: Follow Samsung Malaysia’s Instagram account: @samsungmalaysia. Like the contest post and then share it to your personal Instagram account.
• Step 3: Tag 3 friends and write the most creative comment using #BespokeREF on why you should win.

For more information on the contest, please visit: https://www.samsung.com/my/offer/da/bespoke-tmf-contest/

For more information on Samsung’s BESPOKE Refrigerator, please visit:

• https://www.samsung.com/my/refrigerators/bespoke-refrigerator/
• https://www.samsung.com/my/refrigerators/side-by-side/rs5000rc-617l-white-rh62a50e16c-me/
• https://www.samsung.com/my/refrigerators/french-door/rf7000cc-french-door-bespoke-design-667l-rf59cb0t08a-me/

[1] Terms and conditions apply.

Technological advancements are the in-thing now and have tapped into every area of life. People are embracing the convenience and comfort that modern home appliances has to offer where must-have products such as refrigerator you should consider investing in!

The BESPOKE Refrigerator is a customisable refrigerator that comes in a variety of colors and finishes, so you can choose one that matches your personal taste and interior design! Other features also include smart technology, freshness preservation technology as well as adjustable shelves to ensure your refrigerator is ready for whatever cooking adventures.

Win big by entering our #BESPOKEREF contest!

Samsung is running a promotion where you can stand a chance to win a BMW 320i M Sport[1] and other exciting prizes when you purchase any Samsung Bespoke Refrigerator from now until 15 October 2023. Follow the steps below on how to win big!

• Step 1: Purchase any model of Samsung’s Bespoke Refrigerator during the contest period from 1 August 2023 to 15 October 2023.
• Step 2: Follow Samsung Malaysia’s Instagram account: @samsungmalaysia. Like the contest post and then share it to your personal Instagram account.
• Step 3: Tag 3 friends and write the most creative comment using #BespokeREF on why you should win.

For more information on the contest, please visit: https://www.samsung.com/my/offer/da/bespoke-tmf-contest/

For more information on Samsung’s BESPOKE Refrigerator, please visit:

• https://www.samsung.com/my/refrigerators/bespoke-refrigerator/
• https://www.samsung.com/my/refrigerators/side-by-side/rs5000rc-617l-white-rh62a50e16c-me/
• https://www.samsung.com/my/refrigerators/french-door/rf7000cc-french-door-bespoke-design-667l-rf59cb0t08a-me/

[1] Terms and conditions apply.

Samsung has been at the forefront of driving innovation in digital appliances by creating multifunctional and flexible products that set a new standard for personal style. The new Samsung BESPOKE Refrigerator is designed to take modern design and personalization to the next level. It offers an approachable concept for customers who want to express their individual style and needs, while also setting a new standard for smart home living.

Raise your hand now and be the first to know about the brand-new BESPOKE Refrigerator that is designed just for you! From now until 2 May 2023, Samsung Malaysia is rewarding customers with exclusive instant rebate of RM200 e-voucher when they register their interest here. So, what are you waiting for?

This holiday season, pamper your loved ones (and yourself) with Samsung’s latest and greatest tech toys to help you get a head start on achieving your life goals and dreams in 2023.

From customizable digital appliances and immersive digital displays to the latest mobile devices from Samsung, there is something for everyone to achieve more in the year ahead.

For jetsetters

Eyeing that perfect getaway or know a jetsetter already planning their next few holidays? Check out the perfect travel companions that add ease and color for every sojourn!

With its upgraded camera equipped with a 65% brighter sensor[1], Samsung’s new Galaxy Z Flip4 will help capture every holiday moment from high-quality selfies to easy-to-take videos on its Cover Screen. For the fashionable traveler, the Galaxy Z Flip4 can complement every travel outfit in Bora Purple, Graphite, Pink Gold and Blue[2] or help you truly live life your way with the expanded Galaxy Z Flip4 Bespoke Edition’s 75 combinations of glass colors and frame options[3].

The Retail Recommended Price for Galaxy Z Flip4 starts from RM4,099 to RM4,499.

Samsung’s Galaxy Buds2 Pro is yet another perfect gift to sink into the rhythm of your ideal getaways. Watching movies on-the-go does not get any better than when using the Buds2 Pro’s Intelligent 360 Audio with enhanced head tracking which syncs audio with every body movement[4]. Equipped with Active Noise Cancellation that eliminates even soft sounds like wind[5], these affordable earphones are bound to elevate one’s music-listening experience even through the drone of your long-haul flight’s airplane engines.

The Retail Recommended Price for Galaxy Buds2 Pro is RM899.

For gaming contenders and home entertainment enthusiasts

If you know a loved one who is leveling up his or her gaming skills, the Odyssey Ark monitor is the perfect gift. As the world’s first 55-inch 1000R curved gaming screen, the Odyssey Ark provides you a completely new form factor to enjoy in-game graphics down to the finest pixel.

The huge rotatable display also enables the fastest reaction times with its 165Hz refresh rate and 1ms response time (GtG)[6]. It comes with the Ark Dial, an exclusive controller which helps gamers navigate to the Game Bar[7] and review in-game statistics without getting distracted.

The Retail Recommended Price for Odyssey Ark is RM13,999.

Nothing beats watching the latest blockbuster movie in the comfort of your home. The Samsung Neo QLED 8K is the ultimate gift for movie and TV buffs alike with its ultrafine contrast in 8K quality with immense depth and sharpness provided by the upscaling technology of the Neural Quantum Processor 8K[8]. Watch content displayed to your liking with the Auto Rotating Stand or Wall Mount[9], that allows you to rotate the TV horizontally and vertically as you switch from viewing the latest movies to trending social media videos.

The Retail Recommended Price for Samsung Neo QLED 8K starts from RM12,499 to RM49,999.

For new homeowners 

Have a special someone who’s about to own a home for the first time? Functional and efficient gifts can help them or even yourself, ring in the new year with confidence.

Give the gift of clean clothes with minimal laundry care, with Samsung’s Bespoke AirDresser. Equipped with JetSteam to eliminate 99.9% of bacteria and viruses[10] and Deodorizing filter to effectively remove common odors[11], the Bespoke AirDresser is a handy addition to any homemaker’s arsenal.

The Retail Recommended Price for Bespoke AirDresser is RM8,799.

For those who are still working remotely and spending more time at home, you might want to pick up the Bespoke Jet Cordless Stick Vacuum to step up your cleaning routine. After using its 210W suction power[12] and a lightweight design to clean your space quickly, the All-in-one Clean Station grants you an integrated and hassle-free way to store, charge and empty[13] the Bespoke Jet before your next clean up.

The Retail Recommended Price for Bespoke Jet Cordless Stick Vacuum is RM3,899.

For aspiring high performers

2023 might be your year to conquer every resolution – from productivity to health goals – and Samsung’s smartphones, displays and wearable devices have got you covered.

The new Galaxy Z Fold4 is a multi-tasking powerhouse that’s perfect for high performers. Get PC-like functionality with its Taskbar[14] and simple swipe gestures[15] to instantly switch full-screen apps to pop-up windows or split your screen in half. Unfold your way to better writing, note-taking, and drawing experiences with the S Pen[16], which can be carried with the upgraded Standing Cover[17] as a compact addition to your Galaxy Z Fold4.

The Retail Recommended Price for Galaxy Z Fold4 starts from RM6,799 to RM8,299.

Do you know of a loved one who needs a better monitor at home for more seamless work and play? The Smart Monitor M8 enables you to watch, play and live in style with its new Workmode[18] that allows you to remotely access another PC and even connect to Samsung mobile devices with Samsung DeX[19] for seamless working. Master hybrid working with its SlimFit camera’s tilt functionality that helps you look your best in every meeting.

The Retail Recommended Price for Smart Monitor M8 is RM3,488.

Prioritizing your health while being busy is no easy task, but it can be achieved with the latest Galaxy Watch5 Series. Samsung’s new smart watch features comprehensive health metrics, including sleep monitoring[20] and body composition measurement[21], alongside a cutting-edge BioActive sensor technology[22] to monitor your heart rate, blood oxygen and even your stress levels in-depth.

The Retail Recommended Price for Galaxy Watch5 Series is RM1,199.

For party planners

Finally, who does not love a good home party? These gift ideas are perfect for livewires and party planners!

Build your own home theatre powered by Samsung’s portable yet powerful Freestyle, which can be placed anywhere with its 180˚ Dynamic Angle, while projecting screens from 30 inches up to an incredible 100 inches. Host your friends and family to an immersive audio experience from wherever they’re sitting, thanks to the Freestyle’s omni-directional sound, powered by its 360-degree speaker.

The Retail Recommended Price for The Freestyle is RM4,999.

You can’t host a party without food and drinks. From cooling down beverages to storing food and desserts, the Bespoke Refrigerator combines form and function to elevate every hosting experience. Tailor your fridge to host gatherings with the seamless integration of multiple refrigeration modules. From a 1-Door Fridge or Bottom Mount Freezer choose and combine the best configuration of modules to make your day-to-day refrigerator ready for any occasion. Finally, you can customize the Bespoke Refrigerator with different colors and finishes[23] to add life to any kitchen and party.

The Retail Recommended Price for Bespoke Refrigerator 1-Door and Bottom Mount Freezer (BMF) is RM5,499 each.

[1] Compared to Galaxy Z Flip3 5G.

[2] Available colors may vary by market, carrier and retailer.

[3] Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red.

[4] Available only on Samsung Galaxy smartphones and tablets with Android One UI version 3.1 or later. 360 Audio and head tracking support may vary depending on the application and content. Enhanced head tracking and Direct Multi-channel is supported with Android One UI version 4.1.1 or later.

[5] Requires Voice Detect function to be turned on under settings on the Galaxy Wearable application.

[6] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[7] Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.

[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[9] The Auto Rotating Stand and the Auto Rotating Wall Mount are sold separately. Please refer to the product detail page of the Auto Rotating Stand and the Auto Rotating Wall Mount to check for compatibility.

[10] Based on testing by Intertek: 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) Kills 100% of house dust mites. Based on testing by Korea University, College of Pharmacy: Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus (PEDV)), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

[11] Based on testing by Intertek: Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

[12] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorised tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests

[13] Results may vary depending on individual use. Dust and hair stuck inside the grille may not be removed with a single cycle.

[14] Taskbar feature supported on the main screen only.

[15] Requires activation of Labs in Settings.

[16] S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4(including those by other manufacturers) may damage the screen.

[17] S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.

[18] Windows 10 Pro, Mac OS 10.5, or higher, and compatible network settings are required for this feature.

[19] Wireless DeX supported on selected Galaxy, Note, and Tab devices.

[20] Sleep features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice.

[21] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

[22] These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires Galaxy smartphone with Android 8.0 or later, 1.5GB RAM or more and the latest version of the Samsung Health app (version 6.22 or later).

[23] Materials include Satin Glass and Glam Glass. Door colour options include Satin Gray, Satin Sky Blue, Glam Navy, Glam Pink, Glam White, Clean Peach and Clean Vanilla. More colours may be available later. Panel colour availability for each model varies by region.

Samsung Electronics recently rolled out its #YouMake campaign, a campaign centered around customizing the color, design and even the combination of your Samsung products according to your lifestyle.

From refrigerators and TVs to smartphones and smartwatches, you can now make your Samsung experience your own across the full range of the company’s products. Going beyond simply expanding the product options available, this campaign lets you enjoy customized and connected product experiences through the Internet-of-Things (IoT)-powered SmartThings platform.

The #YouMake campaign empowers consumers to take the lead in customizing their own product experiences however they want. Samsung Newsroom has explored how the #YouMake campaign can transform different spaces in your home through combinations of different devices to help you embrace your individuality, so read on to discover how this campaign can inspire you to discover seamless product experiences that are truly tailored to your lifestyle.

#Scene 1, Transform Wherever You Work Into A Home Office

Due to the pandemic, the traditional ideas of how and where we work have fundamentally changed. Today, many people work from home or operate on a hybrid schedule, which combines working from home and commuting to the workplace. Now, #YouMake offers another opportunity to revolutionize how we approach the way we work at home. By connecting your smart devices through SmartThings, workers can create a new home office culture by breaking the stereotype that “work equals computer.”

Through #YouMake, you can start the day by working in your study with your Smart Monitor M8, but then step into the living room for a conference call using your Neo QLED TV. With its large screen, you can get a vivid sense of being in a meeting with your colleagues, as you easily read the meeting agenda and clearly see your coworkers’ faces. For materials that need to be shared during the meeting, you can quickly share them through your Galaxy S22.

With the SmartThings’ screen compatibility and connectivity features, including file sharing, you can choose the best products to use for different tasks in a simple, unified way.

#Scene 2, Customize Your Home With Design That Speaks to You

Your home is the one space that truly reflects your personality and style. Just like how you would select the wallpaper and furniture to decorate your home, you can now customize the colors and finishes of home appliances and electronics, such as your refrigerator, TV and smartwatch.

You can easily sync your style and your devices across your home with the #YouMake campaign.

For instance, if you’ve already chosen Bespoke Refrigerator panels to match your kitchen’s bright, pink-hued wallpaper, you can add a further splash of color to your home by installing The Frame and choosing bezel colors that coordinate with the Bespoke Refrigerator.

When having guests over, you can then select the perfect painting for any special occasion and display it with The Frame. You can also opt for a Galaxy Watch strap and watch face in matching colors for a stylish look that meets any dress code.

#Scene 3, Make Any Get-Together a Night To Remember

With the #YouMake campaign, you can transform wherever you are into a movie theater or a pumping party scene. The Freestyle, a lightweight and easy-to-carry portable screen, can display a large movie screen or provide mood lighting for parties. Simply turn on Ambient Mode on The Freestyle to display images that elevate the atmosphere and transform the vibe of the party.

If you’re in the mood to stream a video from your favorite OTT platform, you can also connect The Freestyle to your Galaxy S22 using the Tap View feature to utilize the UI of a Samsung Smart TV. With 360-degree surround sound that fills up the entire space, you can enjoy truly high-quality sound from anywhere.

Samsung is offering consumers the opportunity to take the lead in tailoring their product experiences to fit their lifestyles. Learn more about these compelling connected device experiences by following Samsung’s #YouMake campaign.

It is a project, first announced at CES 2022 earlier this year, with the ambitious goal of empowering users around the world to reflect their evolving lifestyles across their devices. It expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices. The #YouMake platform offers a better way of personalization and connectivity through a customized control enabled by SmartThings[1] IoT solutions.

To kick off the campaign, Samsung has launched the #YouMake page on Samsung.com, introducing a lineup of products that can be personalized to fit users’ style, space and daily routine. The list of applicable products ranges broadly from smartphones, TVs, refrigerators to wearables and more, such as the Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition, Bespoke Refrigerators, The Frame, The Freestyle and Samsung M8 Smart Monitor. The website also offers Samsung.com exclusive colors for the M8 Smart Monitor and Galaxy S22. Users can design each product to fit their unique taste through the website, where they can save or purchase their finished designs.

“At Samsung, we work toward a future where technology is seamless and user-centered. A future where connected experiences bring people together and unlock new value in our lives and society,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronic’s Device eXperience (DX) Division in his CES 2022 keynote speech. “We believe that everyone should be able to customize their devices and that cutting-edge technologies should be more connected and intuitive.”

The #YouMake campaign will roll out across eight countries[2] by May before expanding to other countries throughout the second half of this year. Under the #YouMake campaign, Samsung plans to offer continuous services and benefits through virtual experiences, customer participation events and more by utilizing top metaverse platforms.

[1] While the available technology, functions and features may vary by country, SmartThings is the hub application allowing controls of a wide range of Samsung devices as well as Samsung compatible ones.

[2] The #YouMake campaign will start off in the following countries: France, Germany, Italy, the Netherlands, Spain, the United Kingdom, the Unites States and South Korea.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colors are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colorful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colors that blend in with your interior, as well as accent colors.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of color and materials even more options to choose from. Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colors, which means that there are over 20,000 possible color combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and color options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Screen That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart screen that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the color and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilize spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilize the device on a tabletop or floor by connecting it to a standard E26 light socket.¹ There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries² that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

¹ Light socket connection feature will be first applied in US.

² Samsung is not liable for 3^rd party external batteries.