Say goodbye to endless trips to the dry cleaner and hello to fresh, clean clothes at home with the Samsung BESPOKE AirDresser! From today – 28 February 2025, bring home this appliance at a special promotional price of RM7,599[1] (down from the retail recommended price of RM8,799!).

The Samsung Bespoke Air Dresser isn’t just a dryer, it’s a complete garment care system designed to keep your clothes looking and feeling their best. Featuring Dual AirWash, the Air Dresser delivers deep sanitization, eliminating dust and up to 99% of odours[2].

Dual JetSteam emits steam in 2 directions which infuses high temperature heat deep into the fabric. It reduces up to 99.9% of viruses[3], and bacteria[4], up to 100% house mites[5], up to 90% of pollens[6] and up to 99% of odours[7] and smooths out wrinkles!

With its Bulky Care function, you can easily sanitize up to 9 shirts or 5 pants at once, using the Bulky Care course[8] in just 113 minutes! And with AI Dry technology, the Air Dresser optimizes the drying process for each garment with a humidity sensor, ensuring efficient and energy-saving performance.

Why should you invest in a Samsung Bespoke AirDresser?

• Say goodbye to germs and odours: Deeply sanitize your clothes and eliminate unpleasant odours caused by bacteria and viruses.
• Preserve the quality of your garments: Protect your favourite clothes from wear and tear with gentle drying and sanitization.
• Save time and effort: Effortlessly refresh and sanitize your clothes without the hassle of ironing.

Upgrade your wardrobe care and enjoy premium treatment for your favourite outfits at an exclusive price!

To buy now, please visit: https://www.samsung.com/my/washers-and-dryers/airdresser/df7000cm-airdresser-dual-airwash-dual-jetsteam-bulky-care-silver-df24cb9900crfq/

[1] Promotion is on a first come first served basis, and while stocks last.

[2] Based on internal testing, verified by Intertek, with reference to the KS K0891 standard. Test method: excessively contaminate 9 standard fabrics with odour substances (odour intensity 5 or higher) and then 1 standard fabric with the remaining odour substances and run the Bulky Care course. Result: removes 98.8% of Isovaleric acid (sweat) and 98.9% of Pyridine (tobacco) and Valeraldehyde (pork belly) on average. Results may vary depending on the actual usage environment.

[3] Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain viruses, including Influenza A, Adeno (ICHV – Infectious canine hepatitis virus), Corona (PEDV – Porcine epidemic diarrhea virus), Herpes (IBRV – Infectious bovine rhinotracheitis virus), Entero, Rhino, Rota, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment.

[4] Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment

[5] Based on testing by Intertek. Test method: attach a cotton fabric (8×8cm) contaminated with house dust mites to a dry 100% cotton shirt and run the Sterilization course. Result: eliminates 100% of house dust mites (Dermatophagoides Farinae). Results may vary depending on the actual usage environment

[6] Based on testing by Hanyang University, verified by Intertek. Test method: apply grass, birch, ragweed and Japanese cedar pollen to ISO cotton test material, leave for 8 hours, run the Fine Dust course and then measure the removal rate. Result: reduces 90% of grass, birch, ragweed and Japanese cedar pollen. Results may vary depending on the actual usage environment.

[7] Based on internal testing, verified by Intertek, with reference to the KS K0891 standard. Test method: excessively contaminate 9 standard fabrics with odour substances (odour intensity 5 or higher) and then 1 standard fabric with the remaining odour substances and run the Bulky Care course. Result: removes 98.8% of Isovaleric acid (sweat) and 98.9% of Pyridine (tobacco) and Valeraldehyde (pork belly) on average. Results may vary depending on the actual usage environment.

[8] The Bulky Care course can care for up to 9 tops, if they are all T-shirts or shirts, or 5 pants at once. This includes the use of Air Hangers, but excludes delicate materials that may be damaged, such as wool, cashmere, fur, leather, rayon, silk, chiffon, linen, etc.

Technological advancements are the in-thing now and have tapped into every area of life. People are embracing the convenience and comfort that modern home appliances has to offer where must-have products such as refrigerator you should consider investing in!

The BESPOKE Refrigerator is a customisable refrigerator that comes in a variety of colors and finishes, so you can choose one that matches your personal taste and interior design! Other features also include smart technology, freshness preservation technology as well as adjustable shelves to ensure your refrigerator is ready for whatever cooking adventures.

Win big by entering our #BESPOKEREF contest!

Samsung is running a promotion where you can stand a chance to win a BMW 320i M Sport[1] and other exciting prizes when you purchase any Samsung Bespoke Refrigerator from now until 15 October 2023. Follow the steps below on how to win big!

• Step 1: Purchase any model of Samsung’s Bespoke Refrigerator during the contest period from 1 August 2023 to 15 October 2023.
• Step 2: Follow Samsung Malaysia’s Instagram account: @samsungmalaysia. Like the contest post and then share it to your personal Instagram account.
• Step 3: Tag 3 friends and write the most creative comment using #BespokeREF on why you should win.

For more information on the contest, please visit: https://www.samsung.com/my/offer/da/bespoke-tmf-contest/

For more information on Samsung’s BESPOKE Refrigerator, please visit:

• https://www.samsung.com/my/refrigerators/bespoke-refrigerator/
• https://www.samsung.com/my/refrigerators/side-by-side/rs5000rc-617l-white-rh62a50e16c-me/
• https://www.samsung.com/my/refrigerators/french-door/rf7000cc-french-door-bespoke-design-667l-rf59cb0t08a-me/

[1] Terms and conditions apply.

(From left to right) Vacuum engineers Hun Kang, Yoonkyung Cho, Jongkuk Lim and Daon Lee pose with the Bespoke Jet and its All-in-One Clean Station, Samsung’s latest innovative cordless vacuum that they helped bring to life.

Offering a powerful end-to-end clean with an All-in-One Clean Station, Samsung Electronics’ Bespoke Jet vacuum makes tidying up the house as easy as can be.

To learn more about how Samsung optimized the feature-packed vacuum to cater to consumers’ evolving needs, Samsung Newsroom spoke to  vacuum cleaner engineer, and project leader Jongkuk Lim and his team who were in charge of the appliance’s development. Read on to find out all you need to know about Samsung’s inspiration for the Bespoke Jet and the innovative technologies that brought the device to life.

Putting Consumers’ Needs First

Jongkuk Lim shares his team’s insights that show that today’s consumers increasingly prioritize hygiene and weight as key aspects of their cordless vacuum experience.

Recently, as people around the world have begun to spend more time at home, they’ve started to place more focus on keeping their living spaces clean. This has led to increased interest in stick vacuum cleaners that are both powerful and easy to use. As Lim explained, performance and ease of use were just two of the many factors that Samsung considered when refining the Bespoke Jet design.

“Markets around the world are quickly shifting from corded vacuum cleaners to a cordless robot or stick vacuums, which help reduce manual labor,” said Lim. “Because many homes outside of Korea are carpeted and have pets, it is essential for stick vacuums to offer excellent performance regardless of the type of flooring, and a sufficiently long battery time to cover the entire house. These are the most basic yet important consumer needs.”

That difference between homes in Samsung’s native Korea and those abroad underlines the importance of tailoring appliances to meet a wide range of consumer needs. As Lim noted, when developing the Bespoke Jet, Samsung prioritized cleaning performance and runtime while also ensuring that the device would deliver on two key aspects of vacuum design that are becoming increasingly important to today’s consumers: hygiene and weight.

“Korean consumers are largely satisfied with suction power, brushes and battery performance, but what sets them apart from other consumers is that they are very sensitive about vacuum weight,” said Lim. “They prefer strong yet lightweight vacuums.”

The Bespoke Jet’Multi-layered Filtration System traps up to 99.9999% of dust particles.

With consumers at home and abroad showing increased interest in hygiene due to COVID-19, Samsung equipped the Bespoke Jet with a Multi-layered Filtration System that traps up to 99.9999% of dust particles[1]. As air is sucked in, the main cyclone separates large dust particles, which are picked up in a metal mesh grille filter. Samsung’s patented Jet Cyclone and micro filter then catch fine dust particles. Finally, a fine dust filter traps micro dust[2] that can easily escape.

To illustrate how the Bespoke Jet caters to regional differences, vacuum development team member, Hun Kang noted how people in certain countries are accustomed to wearing shoes at home, while others take them off. “Those who live in countries where people are expected to take their shoes off inside often live in houses with wooden floors,” said Kang. “We generally see high demand in these countries for wet mops.”

To meet their needs, Kang added, the Bespoke Jet comes with the Spray Spinning Sweeper[3]. Its antibacterial mop pads are reusable, and it enables users to manually spray as much water as they want without worrying about the mop pads drying out.

Hygiene Is King

When designing the Bespoke Jet, Samsung paid particularly close attention to details and features that would deliver a powerful and hygienic clean. This commitment to cleanliness is reflected in features like the vacuum’s All-in-One Clean Station, which automatically empties the dustbin. As team member Daon Lee explained, this convenient feature is becoming increasingly more important.

Jongkuk Lim introduces the Bespoke Jet’s powerful All-in-One Clean Station.

“A few years ago, only a handful of robot vacuum cleaners could automatically empty their dustbin,” said Lee. “However, since the introduction of the Samsung Jet Clean Station, this capability has become a core function of vacuum cleaners, including stick models. With the growing need for hygienic products, being able to automatically empty the dustbin is no longer a ‘bonus’ for vacuums; it’s a key purchasing factor.”

The All-in-One Clean Station automatically charges and empties the dustbin of the Bespoke Jet when docked for utmost convenience.

When the Bespoke Jet is docked, the All-in-One Clean Station automatically begins charging the device and empties the dustbin so users don’t have to. When emptying the dustbin, Samsung’s innovative Air Pulse technology[4] utilizes strong air pressure to prevent fine dust particles from scattering in the air, keeping living spaces clean and hygienic.

Lightweight Yet Powerful

Suction power was another key consideration for Lim and his team. The enhancements the team introduced in the new model maximize suction power by amplifying efficiency.

“The Bespoke Jet is equipped with a more advanced Digital Inverter Motor that is faster, smaller and more efficient than a typical motor, and also has a longer-lasting battery life,” said Lim. “This lighter motor produces incredible suction power. It’s capable of rotating at up to 135,000rpm, which is a significant improvement over the previous model’s maximum speed of 110,000rpm.”

The vacuum’s suction power is bolstered by Jet Cyclone technology. Equipped with 27 air holes that minimize suction loss, the feature’s high-efficiency multi-cyclone structure creates an optimal air path that reduces air resistance around the dustbin and hygienically traps fine dust particles sucked into the vacuum.

Lim also shed some light on how Samsung complemented the Bespoke Jet’s powerful innovations with a lightweight design that sets a new standard for stick vacuums to follow. “At just 2.44kg, the upgraded Bespoke Jet boasts the lightest weight in its class, thanks to its high-performance, extremely lightweight motor that was developed through close collaboration between Samsung’s motor development team and others,” said Lim. “We also reduced the diameter of a drum inside the Slim Action Brush from 62mm to 44mm to make the brush even lighter and reduce wrist fatigue while cleaning.”

The Bespoke Jet’s innovative internal design makes the device lighter than ever before for more comfortable cleaning experiences.

Convenient Cleaning

Samsung went to great lengths to equip the Bespoke Jet with an eye-catching design which are both sleek and intuitive. The result of the team’s hard work is a vacuum that not only blends seamlessly with consumers’ décor, but also features key enhancements that maximize convenience.

As Lim explained, enhancing the vacuum’s form required careful coordination with Samsung’s design team to explore how to offer users more convenience while maintaining the device’s elegant aesthetic. “Through a series of discussions with the design team, we were able to come up with the All-in-One Clean Station, which can hold the stick cleaner without a separate cradle,” said Lim. “This enables the vacuum to look much sleeker while also taking up less space.

Yoonkyung Cho shares the process of trial-and-error the team went through to develop the most optimal brush design for the Bespoke Jet.

Other convenience-focused enhancements included the decision to add a soft roller to the Jet Dual Brush to pick up large dust particles from hard floors, and equip the vacuum with an intuitive LCD display and a long-lasting detachable battery. For the soft roller, team member Yoonkyung Cho explained: “We created several mockups in different styles to develop the most optimal design that would allow the front part of the brush to move in a natural way.

The Bespoke Jet’s intuitive digital LCD display provides users with all the information they need at a glance.

“The intuitive digital LCD display allows users to monitor key indicators such as runtime for each mode, charging time, maintenance and repair instructions for easy control and management, while the lightweight detachable battery guarantees up to 120 minutes of runtime,” noted Cho. “This means that users no longer need to worry about their vacuum’s battery running out while cleaning.”

Yoonkyung Cho showcases the Bespoke Jet’s portable and easy-to-use design.

Certified Performance

The Bespoke Jet has been recognized by various globally-respected testing and certification agencies for its excellent performance in trapping fine dust and allergens, including Germany’s SLG Prüf- und Zertifizierungs GmbH and the British Allergy Foundation (BAF).

The vacuum received the former’s highest five-star rating for trapping 99.999% of fine dust between 0.5-4.2㎛ in size, and was recognized by the latter for reducing exposure to allergens. In addition, the Clean Station is certified by Underwriters Laboratories (UL) for reducing dust emissions by up to 400 times when the dustbin is emptied.

Lim noted that the pandemic complicated the vacuum’s development process, but the team couldn’t be happier with the final result.

“Working from home was not easy,” said Lim. “However, despite the challenges posed by the pandemic, which limited our development activities, each of our team members worked hard towards a common goal. I am thankful to all of them for developing such a wonderful product that eventually received such excellent evaluations from external organizations.”

Innovating For Consumers

Daon Lee shares insights into the innovative journey the Bespoke Jet has gone on so far.

In previous years, the cordless vacuum cleaner market has been primarily focused on product specifications, such as suction, running time and device weight, but Samsung and Lim’s team have been innovating in this space with the introduction of the Clean Station in 2020. Since its introduction, the second most important buying factor in the Korean vacuum market is now the Clean Station, with a new emphasis having been placed on user convenience through the automatic emptying of the dustbin.

Going forward, the team’s focus has shifted from mechanical engineering to ergonomics in product design. “We plan to explore and develop new technologies and novel functionalities throughout the entire vacuum use process, from the very start of cleaning to the storing of the device,” noted Lim. “We will put our best foot forward to genuinely surprise our customers and lead rapid development in the vacuum cleaner market.”

With hygiene-forward lifestyles now here to stay, Lim and his team have a clear idea of what the future development of the Bespoke Jet and other vacuum products should look like. “My ambition is to provide the most optimal cleaning solutions based on consumers’ lifestyles that analyze cleaning patterns with the help of AI technologies,” affirmed Lim.

Amidst ever-increasing competition in the global consumer electronics market, Samsung is seeking to become the world’s best vacuum maker through endless development of their core technologies to ensure optimized performance, improved hygiene functionality and optimized user convenience, all at the best possible quality.

[1] Tested internally based on IEC 62885-2, CL.5.11 using the Jet mode. Results may vary depending on actual usage.

[2] Refers to particles in the size range of 0.5 to 4.2µm.

[3] Brush and accessory options may vary by region.

[4] Tested based on IEC 62885-2, CL.5.11 by Samsung. Results may vary depending on actual usage.

With people spending an increased amount of time at home these days, it stands to reason that they would be looking to decorate the insides of their homes differently and more expressively. In particular, this has led to many going with an interior aesthetic that revolves around bright colors.

In May, Samsung Electronics introduced the BESPOKE Home, which expanded the idea of BESPOKE from the flagship BESPOKE refrigerators to other appliances in the kitchen, then to appliances throughout the home.

The BESPOKE AirDresser, the latest addition to the BESPOKE lineup, has brought BESPOKE design and smart features to Samsung’s innovative clothing care device. The product offers six different panel options in various finishes, spanning from Crystal Mirror to Cotta Charcoal, to allow users the freedom to find just the right fit for their home aesthetic[1].

Samsung Newsroom met with AirDresser product designers Jinsook Park and Jaejin Lee, and UX designers Haeyoon Park and Seungwoo Choi, to hear about how they designed an AirDresser with a BESPOKE touch.

Accounting for the Preferences of Users Around the World

It’s not easy coming up with a design that will suit the tastes of such a broad range of users. The designers of the BESPOKE AirDresser, in particular, had to put great thought into designing a final product that would captivate users from different cultures with varying values and living conditions.

The designers thus surveyed users, asking questions like where they would install the BESPOKE AirDresser, how each member of their household would use it and what types of garments they would maintain with it. The insights gained from the surveys were then used to design the AirDresser’s clothing care experience. Samsung was also able to analyze clothing management experiences across different countries and generations from a total of 6,000 global users.

“People from different countries have different methods for taking care of their clothes. The global usage data for the first model laid the groundwork for the BESPOKE AirDresser’s main features,” said Haeyoon Park. “We conducted interim assessments on not just the aesthetics, but also the convenience of the control panel and whether the option names and different clothing care cycles made sense to everyone.”

The designers also took accessibility into account to ensure they were creating a product that would be easy for anyone to use. “We did an ergonomic analysis and determined where the control panel should be, based on users’ average height and the viewing angle,” said Seungwoo Choi. “We also incorporated braille into the control panel for visually impaired users, and added different default audio tones for each option and process step in order to assist hearing-impaired consumers.”

Balancing Usability and Aesthetics

But for a solution to truly represent the best in home appliances, its beauty must be complemented by convenience. “We had to balance aesthetics and functionality while designing the BESPOKE AirDresser’s range of accessories, such as the hangers that are made to maintain the form and fit of garments,” related designer Jinsook Park. “When outstanding usability is guaranteed, the beauty that the designers have established is accentuated all the more.”

It is also important to establish the right UX design. For instance, something as minor as the text being the wrong color or the sequence of information being slightly off can make the product difficult to use. “We’ve been working with GUI (Graphical User Interface) and UI (User Interface) designers since the planning stage to ensure that the product delivers information logically and consistently,” said Seungwoo Choi. “While working on the design, we conducted usability tests and strived to maintain a balance between usability and aesthetic appeal by studying whether design elements are affected by personal tastes, whether they affect usage patterns, and so on.”

Allowing the AirDresser to Become a Part of Day-to-Day Life

With its meticulous and detailed design, the BESPOKE AirDresser is sure to be a fit with users’ interior spaces. The product’s door is designed to take up less space, while its replaceable front panel creates a feeling of spaciousness.

The panel is available in six different colors[2] and materials that include crystal mirror, glam and cotta. “If you need a mirror or are going for a gorgeous interior aesthetic, then go for the glam glass,” recommended designer Jaejin Lee. “If you would like to establish calm tones in your home, I recommend cotta.”

And the BESPOKE AirDresser’s interface is a great complement to users’ day-to-day lives as well. The interface provides recommended cycles and automatic settings for each user so that they don’t have to worry about which cycle option to choose. For instance, if the user usually wears shirts on weekdays and outdoor clothing during the weekends, then the BESPOKE AirDresser will display the shirt cycle first on weekdays and the outdoor clothing cycle first on weekends. “The BESPOKE AirDresser recommends cycles using information like season, and also provides AI features to allow the users’ garments to be dried in the BESPOKE AirDresser once they are done being washed,” said Haeyoon Park. “The more the BESPOKE AirDresser is used, the more personalized and capable of fitting the user’s unique lifestyle it becomes.”

Making Home Appliances Fun

Even after the product has been launched, the designers are still working to make the BESPOKE AirDresser captivating to everyone. “Home appliances provide convenience, but they can also come with stress because they are related to doing chores,” said Haeyoon Park. “We are continuing to analyze whether users experience any inconvenience in our quest to establish a product that makes consumers’ lives more convenient while also making using home appliances enjoyable.”

“Design trends are changing all the time, so I study trends in fields like fashion and furniture in order to better reflect users’ tastes,” said Jinsook Park. “I focus especially on furniture design, because it is a great reference for structure and design elements. I’d like to utilize this knowledge to come up with a design that provides convenience and meets users’ needs.”

These designers have strived to deliver both convenience and aesthetic beauty in the BESPOKE AirDresser by delving deep into the lifestyles of consumers and analyzing their usage. Going forward, they will continue going to great lengths to provide users with the best possible experiences.

For more information on the BESPOKE AirDresser, please visit: https://www.samsung.com/my/washers-and-dryers/airdresser/df9000rm-mirror-black-df10a9500cg-fq/

[1] Product variations availability may vary by country.

[2] Color and material options may differ by country.

Samsung Digital Appliances invites you to discover the expansion of your home life possibilities.

Bespoke Home 2022 will showcase Samsung’s latest Bespoke products and services that are set to provide users with customizable, flexible and innovative home solutions able to match their daily lifestyles and changing needs.

Be sure to tune in to the global livestream to learn more. Bespoke Home 2022 will be streamed live on Samsung Newsroom, Samsung.com and Samsung YouTube on June 7 at 16:00 CEST (10:00 EDT, 23:00 KST, 22:00 MYT).

The Bespoke AirDresser grows to understand your lifestyle, with its powerful AI functions working to make your day-to-day easier so that you can spend your time as you see fit. And for a comprehensive clean, the Bespoke AirDresser features a dual care system that removes a range of harmful substances from your clothing. It reduces 99.9% of common bacteria and viruses, kills 100% of dust mites[1] and removes 99% of odors from clothes.[2] Finally, it completely removes any residue of the gases used during the cleaning process by the device itself.

The Bespoke AirDresser’s attractive front panel also makes your AirDresser a sleek, minimalistic addition to your home. The Crystal Mirror panel offers a style that suits any type of decoration in any room of your home.

Your Smart Clothing Care Assistant

After arriving home from work, simply hang your clothes in the Bespoke AirDresser and let the AirDresser do the rest. The AI Control feature helps you save time by showing you recommended settings based on your lifestyle – all you have to do is select the course displayed right on top.

The AI Pattern feature personalizes the controls displayed on your AirDresser’s front panel based on your habits, including frequently used cycles and settings, and prominently displays your commonly-used settings for easy access.

Attentive Care for Sensitive Items

When it comes to items that require specialty maintenance, the Bespoke AirDresser is equipped to give your garments the precise care they need.

Heading to the dry cleaners after a long day can be very tiresome. Fortunately, the Bespoke AirDresser is there to lighten your load and save you the time and trouble of finding a reliable dry cleaner to care for your sensitive items. Custom Cycle, a feature accessible through the SmartThings application, recommends tailored care routines based on your chosen fabric and garment type. The Bespoke AirDresser provides customized care for all types of sensitive garments with just a few taps and makes your special items last longer.

Free Up Your Schedule

Reduce the time you spend on housekeeping, and optimize your time management with the AI Dry features. When taking care of garments made of sensitive materials that may be too delicate for a tumble dryer, you can use the Bespoke AirDresser for worry-free drying after a wash.

The Bespoke AirDresser’s AI Dry technology uses a humidity sensor on the inside of the door to enable faster drying too. By continually monitoring the humidity of the clothes in the drum, it intelligently reduces drying time to ensure your laundry is always dried thoroughly in the shortest possible time while not sustaining any damage.

The Bespoke AirDresser recommended retail price is RM8,799 but until 5^th June 2022, you will be able to purchase this state-of-the-art appliance at RM7,599 and receive a Samsung Air Purifier, 34m² (AX34R3020WW/ME) worth RM1,049 for free. So don’t miss out on this great deal and get it today[3].

For more information on the Bespoke AirDresser, head to: https://www.samsung.com/my/washers-and-dryers/airdresser/df9000rm-mirror-black-df10a9500cg-fq/

[1] As witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites.

Also based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus [PEDV]), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

[2] Removes 99% of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) witnessed by Intertek using a Normal course.

[3] Terms and Conditions apply. For more details, visit: https://www.samsung.com/my/offer/appliance/bespoke-air-dresser/

Whether you’re cleaning to keep away allergens, cleaning on a tight schedule or simply cleaning up after pets, you can master your spring cleaning with help from Samsung Electronics’ Bespoke Jet.

A Hygienic Start to Raya Cleaning

Getting started on the laundry list of things to get done for spring cleaning can be daunting. But when you’re ready to start, so is the Bespoke Jet.

With its cutting-edge All-in-One Clean Station, the Jet is automatically emptied and recharged after each use. Samsung’s unique Air Pulse technology cleans out the dustbin while ensuring that fine dust and particles don’t escape back into your home thanks to an advanced filtration system that traps 99.999% of fine dust.[1]

Even while vacuuming, the Bespoke Jet uses an advanced Multi-Layered Filtration System that, like the one in the All-in-One Clean Station, traps 99.999%[2] of dust particles and fine dust[3] , so you can breathe a sigh of relief knowing that only clean air is being released from your Jet.

Big Power for Big Messes

Spring cleaning can be an extra chore if you have to do it multiple times. If you haven’t got round to vacuuming in a while, you need a device that has all the power you need to get the job done.

The Bespoke Jet is designed with a powerful Digital Inverter Motor that supplies up to 210W[4] of suction power. Inside, a Jet Cyclone flow structure makes the most of this suction power to effectively pick up particles from start to finish while minimizing suction loss, removing the need to vacuum over the same area multiple times.

All you need to do for those areas that need a bit more care than others is to set the power to max and vacuum with ease.

The Lightweight Champ for Cleaning After Pets

While chasing your pets around the house can be fun, cleaning after them from room to room can be a pain in the neck – and the back.

Vacuuming pet hair and dander is part of any pet owner’s daily routine, and is especially important to keep up for anyone suffering with allergies. What’s more, with springtime just around the corner and seasonal irritants on the rise, a lack of thorough cleaning could result in suboptimal living conditions.

In order to mitigate this, it is essential for any pet owner to have a lightweight vacuum cleaner that can get into all the nooks and crannies, just like your pets. Cleaning from spot to spot is easier with the Bespoke Jet thanks to its lightweight design weighing 24% less[5] than other vacuums. You can easily glide from the floor, to carpets, to underneath the couch, and even behind your desk without any strain on your back.

The optional Pet Tool’s brush attachment is another way to take the hassle out of cleaning pet fur. A rubber nozzle combined with bristles helps to pick up even thin, easy-to-miss pet hair from around the house.

With the Bespoke Jet, you can spend more time playing with your pets and less time stressing over their mess.

Long-Lasting Power When Cleaning on a Tight Schedule

On average, it is recommended that people should vacuum the most frequently used areas in the home, such as floors and furniture, around once a week[6], with each vacuum session varying from minutes to hours depending on the size of the space. But for those extra-long cleaning sessions, the Bespoke Jet was designed with endurance and efficiency in mind.

Say you’re having guests over and need to clean the entire house in a hurry. The Bespoke Jet’s detachable, long-lasting battery ensures that you’re always ready, no matter the size of the job. A full charge lets you vacuum for an hour,[7] and a detachable battery means that you can double your cleaning time after a quick swap – meaning that there is no need to waste time to stop and recharge.

Convenient Accessories to Give Your Raya Cleaning That Extra Shine

There’s nothing like celebrating springtime with a get-together at home with food, drinks and friends – but a spilled drink can put a dampener on any social event. Thanks to the Bespoke Jet’s Spray Spinning Sweeper, you can quickly remove any spills in record time, removing the need for a mop, a bucket or other cleaning tools.

The Bespoke Jet Spray Spinning Sweeper attachment uses dual spinning wet pads that rotate 260 times a minute to clean hard floors by quickly picking up spills while getting rid of germs when paired with reusable anti-bacterial microfiber pads.[8] Its built-in water tank can also help with any stickier spills.

Furthermore, if you’re not sure how to go about cleaning up a mess with your Bespoke Jet, its built-in LCD Digital Display offers you all the information you need at a glance. The intuitive icons on the display not only alert you to a problem, but also guide you through the solution, whether it’s a clog in the system, objects stuck in the brush, or a missing filter. Featuring support for 28 languages, you can also keep track of the suction levels you’re using and even the remaining battery power.

In order to master your spring cleaning this season, ensure you have all your bases covered with the versatile Bespoke Jet vacuum, designed with Samsung innovations to make it the perfect tool for your cleaning.

If you’re thinking of getting your hands on the Bespoke Jet vacuum, then you’re in luck – you can get it now at RM200 off (retail recommended price is RM3,899) from today to 5^th June 2022. Even better, from today to 30^th April 2022, you can bring home a pair of Galaxy Buds Live[9]  worth RM549 for free with every purchase of the Bespoke Jet!

For more information, please visit: https://www.samsung.com/my/offer/bespoke-jet-2022-promo-launch/

[1] Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

[2]  Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

[3] Refers to dust particles in the size range of 0.5 to 4.2µm.

[4] Suction tested based on the IE62885-2 CI. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet Mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

[5] Compared with the Samsung VS8000. Handheld body weight: Jet One 1.44kg vs. VS8000 1.89kg.

[6] House Cleaning Schedule – The Cleaning Checklist You Need (goodhousekeeping.com)

[7] The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[8] Based on testing by the Korea Analysis Test Researcher, in accordance with the reference standard AATCC-100, JIS-L-1902, KS K 0693, KS K 0890 and AATCC-147. Deactivates 99.9% of Staphylococcus aureus and Escherichia coli bacteria. This function is not supported in the USA and Canada and the results may vary depending on the actual usage conditions.

[9] Terms and conditions apply, please see: https://www.samsung.com/my/offer/bespoke-jet-2022-promo-launch/

“Cleanliness is now top of mind for consumers across the world, so we wanted to create a product that delivers more convenient and powerful features to keep users’ homes tidy to the end of cleaning,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “The Samsung Bespoke Jet not only delivers the power and performance needed to keep your floors clean, its beautiful design can also fit seamlessly into any room in your home.”

Hygienic Cleaning Performance

The Bespoke Jet features the All-in-One Clean Station, which keeps a user’s space hygienic while cleaning. When docked, the All-in-One Clean Station is able to empty its dustbin automatically without any fine dust particles escaping³ thanks to Samsung’s unique Air Pulse technology. It also automatically charges the Bespoke Jet vacuum cleaner at the same time.

A 99.999 percent⁴ Multi-Layered Filtration System makes sure that only clean air is released from the Bespoke Jet during cleaning. As air is sucked in, the main cyclone separates large dust particles, which are then picked up in a metal mesh grille filter. A micro filter then catches fine dust particles, and finally, a fine dust filter traps micro dust⁵ that can easily escape. All the parts and filters are washable, so they can be kept hygienically clean.

Powerful Cleaning in a Lightweight Design

Whether it is being used on hard floors or carpets, the Bespoke Jet provides maximum suction to get the job done efficiently. The on-board Samsung Digital Inverter Motor is 47 percent lighter than the Jet90’s motor⁶ and generates up to 210W⁷ of suction power.

With its Jet Cyclone, you can enjoy cleaner air and powerful suction. Featuring a high-efficiency, multi-cyclone structure, the Jet Cyclone creates an optimal air path to reduce air resistance and minimize the loss of suction to hygienically trap fine dust particles sucked into the vacuum cleaner.

The handheld body of the Bespoke Jet weighs just 1.44kg, light enough to maneuver and clean the entire house, so you can easily clean the surfaces of chairs and sofas, on top of cabinets and tables, the length of window blinds, the underside of appliances and even up the stairs.

Cleaning Made Convenient

The Bespoke Jet features a convenient LCD Digital Display with support for 28 languages.⁸ This display gives you all the information you need at a glance including your suction level settings and remaining battery time. It also provides information about any problems, such as clogging, objects stuck in the brush, or missing filters, and provides a guide to help you fix the problem.

The Bespoke Jet also has a large capacity battery, despite its high specification features. It can run for up to an hour⁹ and even when that time’s up, you can easily swap in a spare battery¹⁰ to extend your cleaning time by up to two hours. Samsung’s unique technology also ensures that it retains 70 percent of its original performance throughout up to 500 cycles.¹¹

To help you clean even hard floors easily, the Bespoke Jet also comes with an upgraded Spray Spinning Sweeper. Featuring dual spinning wet pads that rotate for up to 100 minutes,¹² it delivers stable, effective cleaning for hard floors. The upgraded Spray Spinning Sweeper also features an easy-to-maintain 150ml water tank, so you can manually spray more water for a more convenient experience.

The arrival of the Bespoke Jet takes home appliances into the modern era. Embracing the philosophy of the Samsung Bespoke brand, the sleek and stylish Bespoke Jet is designed to blend into any home. Available in three stylish colors — Midnight Blue, Misty White and Woody Green — the Bespoke Jet allows users to place the vacuum cleaner in living areas without disrupting the overall interior design.

The Bespoke Jet will be available starting January 2022 in Southeast Asia, Europe, and March in the U.S.

For more information about the Bespoke Jet, please visit Samsung.com.

¹ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

² Compared to the motors in Samsung’s previous stick vacuum cleaners (VS9000 motor: 205g, VS9500 motor: 109g.)

³ Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

⁴ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

⁵ Refers to dust particles in the size range of 0.5 to 4.2µm.

⁶ VS9000 motor: 205g, VS9500 motor: 109g.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

⁸ Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Kazakh, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovene, Slovak, Spanish, Swedish, Thai, Ukrainian

⁹ The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

¹⁰ Batteries included may vary by product, model and specifications.

¹¹ Maintains 70 percent capacity after 5 years of use at 100 cycles/year, based on the battery package capacity (2200mA). 1 cycle: Full discharge after being fully charged (100~0 percent). Results may vary depending on usage. Based on internal testing.

¹² The stated run time applies to “Wet” mode when the Spray Spinning Sweeper is attached.

Samsung Electronics today announced its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022, bringing Bespoke to nearly every major refrigerator type sold in the United States.

Available in a choice of 3-door, 4-door and Family Hub models, the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centerpiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges and over-the-range microwaves in white, navy or green. Beyond the kitchen, the Bespoke Jet vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics. “This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics — using Samsung’s meaningful innovations and technology.”

Bespoke French Door Refrigerator

Available in a range of sizes, configurations and colours, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations — in both full and counter-depth models — and includes options featuring the upgraded Family Hub for 2022.

With 12 colours and two finishes — glass and steel — to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Gray, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel.

To help families better store and preserve their meals, the Bespoke French Door refrigerator comes packed with Samsung’s latest storage and cooling innovations. The Beverage Center and Dual Auto Ice Maker give users quick access to cold drinks, while the FlexZone keeps ingredients at the optimal temperature to ensure they stay fresh.

With a wide range of smart features, Family Hub brings entertainment into the kitchen and helps families stay organized and connected. In 2022, Family Hub will support Samsung TV Plus, providing free TV content and seamless continuous viewing experiences with other screens like Samsung Smart TVs and Galaxy devices.

Family Hub for 2022 will also support Alexa in select regions, meaning consumers can access various Amazon services, including Amazon Music and smart water filter reordering services, on their refrigerators. View Inside has also been upgraded with internal camera technology for utilizing information on food labels, allowing families to view fridge contents, manage expiration dates, and more.

Bespoke Jet

First introduced at Bespoke Home 2021 and coming to global markets in 2022, the Bespoke Jet cordless stick vacuum cleaner brings Bespoke innovation into the living room.

Featuring Samsung’s All-in-One Clean Station, the Bespoke Jet takes the chore out of keeping your home clean and hygienic. Once they are done cleaning, users can simply dock the vacuum cleaner and it will automatically empty the dust bag and begin to charge.

The Bespoke Jet also features a modern, premium design that is powerful yet light, and built to offer families a comprehensive cleaning solution. It provides 210W¹ of suction power and uses a multi-layered filtration system to trap 99.999 per cent of fine dust,² delivering a more powerful yet simpler cleaning experience to the contemporary home.

The Bespoke Jet is available in Midnight Blue, Misty White and Woody Green — colours that allow users to place their vacuum cleaner where they like without disrupting their living space’s overall décor.

Bespoke Washer and Dryer

Designed to introduce Bespoke to the laundry room, the Bespoke Washer and Dryer include cutting-edge smart features that make doing laundry more intuitive and efficient. Both devices feature a flat-front design and are available in multiple colour options, including black and navy.

By learning usage patterns and laundry routines, the AI-powered Smart Dial prioritizes frequently used settings, minimizing work and simplifying the washing and drying process. Meanwhile, the intelligent AI OptiWash function optimizes wash settings as well as time and detergent levels for each load, taking the guesswork out of laundry. With MultiControl, users can easily use both the smart washer and dryer from the washer control panel when units are stacked.

For more information about the Bespoke product lineup, please visit samsung.com/bespoke.

¹ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

² Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

According to the Best Global Brands list, announced by the global consulting firm Interbrand on October 20 2021, Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritising customer experience and values.
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling programme.
• The launches of innovative products including the Galaxy Z Flip 3, Neo QLEDs, and the Bespoke lineup of home appliances.
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive, and robotics through consistent investment.

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year—our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase, and brand competitiveness.

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organisation with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

Reference: Samsung Electronics’ growth in brand value (Interbrand)