With Copilot built into the display, users can access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens.

“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”

A More Connected AI Experience

Along with recent upgrades to Samsung’s Click to Search feature and Bixby, its on-device voice assistant, Copilot’s integration expands on a richer, more contextual smart display experience. The integration also enables Copilot’s advanced conversational AI in Samsung Daily+, the company’s lifestyle hub that offers services across entertainment, wellness, food and more.

Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+ and Click to Search[2], enabling conversational AI support for a range of scenarios. Through natural voice interaction, Copilot offers personalized recommendations, relevant information and interactive learning experiences. Whether viewers are curious about something they’re watching or looking to explore a topic further, Copilot can respond instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning or help break down complex concepts — all from the largest screen in the user’s home.

“Copilot on Samsung TVs is designed to feel like an AI companion in your living room,” said David Washington, Partner General Manager, Microsoft AI. “Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans, or simply enjoy a moment together, all on the biggest screen in their home.”

As the leading global TV manufacturer for 19 consecutive years[3], Samsung is in a unique position to create the most intuitive and supportive AI companion for the home.

To learn more, please visit: https://news.samsung.com/my/

About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

[1] Copilot is available on 2025 TV models including, Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame,  as well as the M7, M8, and M9 Smart Monitors. Availability will expand to additional regions and models over time and may vary by market.

[2] Availability varies according to region.

[3]  Based on the market research firm Omdia.

“In 2024, Samsung TV users can now see the TV as not only a central entertainment hub but also a means to enrich the lifestyle— especially for fitness,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “We’re excited to bring Technogym to Samsung TVs because the experience fits right in with our drive to provide more immersive and personalized experiences for users.”

“Within our Technogym Ecosystem open platform strategy, the integration with Samsung TVs represents another step toward reaching more consumers within our wellness vision to help people live better lives through regular physical exercise,” said Nerio Alessandri, Technogym President and CEO.

Trainer-Led Sessions and Customized Programs

The Technogym app offers over 130 trainer-led sessions to help users reach their goals, perform better and stay motivated. Everything from high intensity cardio and bodyweight routines, to mindful yoga sessions, Pilates and meditations are led by Technogym’s certified trainers and are specially designed to be done in front of a screen.

Upon signing into the Technogym app on Samsung Daily+, each user is greeted with training programs tailored to their personal goals, whether it is building strength, improving endurance, or enhancing overall health. The app not only tracks and logs progress but also offers personalized recommendations, ensuring a workout regimen that adapts to users’ evolving fitness journeys.

But the Technogym app isn’t just about individual workouts. It also curates a selection of popular workout sessions, including “Most Performed Routines” and “Most Loved Session Episodes.” These sessions are not just about getting fit; they are about joining a community, sharing trends and motivating each other through a shared fitness experience.

Comprehensive Workout Options – Anytime, Anywhere

The Technogym app on Samsung TVs elevates at-home workouts by offering ultimate convenience and access. The basic app is free, with the option for a premium subscription that provides access to exclusive, more in-depth workout content. Users can effortlessly track their workout history on any device through their Technogym account, ensuring a continuous and integrated fitness journey.

Additionally, the app combines Samsung’s immersive screen technology with specialized workout programs using Technogym’s cutting-edge equipment for all-encompassing workout sessions.

Users can browse a broad and diverse library with video training sessions, which include strength, yoga, cardio, Pilates, meditation and body weight. They can choose different levels, from beginner to the advanced. New workouts are published regularly so the experience remains fresh and engaging. Moreover, Samsung TV users can download the Technogym mobile app to access their personalized profile with the same credentials anytime and anywhere.

For more information, please visit: https://www.samsung.com/my/tvs/all-tvs/

ABOUT TECHNOGYM
Technogym is a global leading brand in the wellness and fitness industry, is known for its premium equipment and fitness content that elevate the workout experience in both gyms and homes alike. As the official supplier for the last nine Olympic Games, including the upcoming Paris 2024 Olympics, Technogym’s cutting-edge equipment and extensive library of on-demand videos reach over 85,000 fitness centers and 400,000 homes around the world. 

[1] Technogym app is available through Samsung Daily+ on all 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, UHD (above DU7000) and The Frame worldwide. TV model users can download the Technogym app through the app store. The content is provided primarily in English and supported with subtitles.

[2] Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface.