Since the world has undergone dramatic changes in recent years, more people are trying to figure out how to build a sustainable future for our next generation aligning with the Government’s 2050 goal of achieving net zero carbon by driving awareness on the importance of being a sustainable society.

Being sustainable has now become a way of life; the trend with all the recyclable items that turn into amazing items and the incorporation of sustainability into all kinds of topics. Therefore, the practice of upcycling is one way people can help build a world that is sustainable. Now, you can do that with Samsung Eco-Packaging!

Upcycling is one of the many ways

To this day, Samsung has not slowed down its efforts to promote sustainability and innovation across the board with its products as well as technology. Since 2019, Samsung’s Lifestyle TV line-up—which includes “The Frame,” “The Serif,” and “The Sero”—has been sold in eco-packaging that can be upcycled in a variety of ways of curating unique small furniture. If you buy a Samsung Lifestyle TV, for instance, don’t just let it gather dust in a corner after you unpack it. Put your hands on it so you can upcycle it into a useful items for your home.

And for this upcoming Earth Day, it would be a fun indoor craft activity with your family to increase bonding with eco-packaging. The main reason for upcycling is to reduce the amount of packaging materials that are discarded by giving them new life. This packaging box hides an infinite number of possibilities behind; you can use it for so many different DIY projects from a bookshelf to a storage box to a cat tunnel, doghouse, table console, and even more!

To learn how to transform the ordinary cardboard box into something useful for the home, scanning the QR code on the box will take you to a webpage with step-by-step instructions. With the “Dot Pattern” design printed on the cardboard and the simple instructions provided, anyone may try their hand at upcycling. This made it possible for more people to make their own furniture out of scrap materials. Samsung’s Eco Package Website can provide inspiration if you’re at a loss for what to create. It’s really that simple!

The planet we call home is indeed amazing, but its health depends on us, humans. That’s why we strive to make effort, from design to disposal, to ensure that our products reduces the possible impact on the environment though upcycling.

Be part of the change to a greener and more sustainable earth, starts with you and I today!

Check out Samsung Lifestyle TVs price below:

In conjunction with ‘Impian Raya Bersama’ campaign, Samsung Malaysia wants you to spoil yourself or your loved ones this festive season by upgrading your home electronics and receive a complimentary 43’’ The Frame[1] worth RM4,999 when you purchase an 85’’ The Frame. Making this deal sweeter, customers will also earn up to RM2,000 worth of Touch ‘n Go e-Wallet credits.  For more information about Samsung’s ‘Impian Raya Bersama’ campaign, please visit http://www.samsung.com/my/tv-raya2023. Promo ends 30 April 2023!

For more information of Samsung Lifestyle TV, please visit:

https://www.samsung.com/my/lifestyle-tvs/

For more information of Samsung Lifestyle Eco-packaging, please visit:

https://www.samsung.com/au/tvs/lifestyle-tv/ecopackaging/

[1] Terms & Conditions apply. While stocks last.

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realizing its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers.¹ “What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating more than 200 million batteries from landfills.² When you line them up, it is the distance from right here, Las Vegas, to Korea,” said Han.

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near-zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimize devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilize them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimize microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users With Customized Experiences 

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customize their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customization options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customize their space to suit their style and needs.

Samsung is constantly exploring ways to harness customization to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customization and sustainability into the core of Samsung’s products – it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalized and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterize its approach to innovation. That commitment is not only realized in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

¹ For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.

² Estimate is based on expected sales volume and average usage period of related products.

Splurged on your pet lately, and can’t figure what to do with the discarded packaging? Samsung Malaysia just announced the perfect answer with its #FurTheWinMY* Instagram challenge. Inviting Malaysians to design innovative pet homes out of used cardboard boxes, this eco-friendly challenge is the perfect way to give used packaging a new lease on life and to get yourself a chance at winning Samsung’s The Frame and Soundbar.

The #FurTheWinMY* challenge is inspired by Samsung’s Eco-Package concept, the company’s multi-award-winning initiative to reduce carbon emissions by making alternative upcycling options for eco-conscious consumers. For this reason, Samsung’s eco-packaging is made from eco-friendly corrugated cardboard, allowing consumers to turn cardboard boxes that are otherwise discarded into various accent pieces for their homes.

Check out the prizes to be won:

To participate in the #FurTheWinMY* challenge, you must be a Malaysian, aged 18 and above, and have followed Samsung Malaysia on Facebook, Instagram, and Twitter. After that, just follow these easy steps:

1. Build an Eco Pet House using Samsung’s Eco-Packaging or any used plain cardboard box.
2. Set your Instagram profile to public and post a picture of any of your pets with the Eco Pet House.
3. Include a creative caption that describes your pet’s best trait and use the #FurTheWinMY* and #SamsungEcoPackage hashtag in your post.
4. Tag @Samsung Malaysia’s Instagram page and three (3) of your Instagram friends.

The challenge runs from today until 19 September 2021, and each participant is entitled to submit one (1) entry throughout the contest period. A total of 20 winners will be selected by a panel of judges and announced on Samsung Malaysia’s Facebook and Instagram page. All winners will also be in the running for the Grand prize, 2^nd prize, and 3^rd prize, which will be announced on 11 October 2021.

Samsung has been making various efforts over the years to reduce the use of resources across all supply lines to promote more sustainable consumption. Since early 2021, the company has introduced eco-friendly packaging across its Lifestyle TV product portfolio in order to reduce the environmental footprint. Using dot matrix design on its eco-friendly corrugated cardboard boxes, consumers can cut the boxes easily and assemble them for various other uses, such as small end tables or pet houses.

The launch of the #FurTheWinMY* Eco Pet Home Challenge further solidifies Samsung’s hopes to provide its customers with a new experience while reducing the environmental footprint. For more information about the #FurTheWinMY* Eco Pet Home Challenge, visit the contest page at http://www.samsung.com/my/offer/furthewin2021.

*Hashtag was changed to #FurTheWinMY on 26 August 2021. In account of the sudden change, previous entries using the older #FurTheWin will still be valid.

Samsung Electronics strives to incorporate environmental sustainability into everything it does. The company’s products are thoughtfully designed to minimize their impact on the environment throughout their lifecycle – from the planning and manufacturing stages to their use and recycling.

This includes using power-efficient semiconductor chips, sustainable packaging and energy-saving technology, and offering consumers the ability to upcycle packaging and old devices. Through tangible solutions like these, the company is empowering consumers to take part in an important mission: conserving resources and reducing their environmental footprint.

These efforts are reflected in the company’s TV lineup, including its 75-inch Neo QLED TV (QN90A). Check out the infographic below to examine how Samsung took a ‘full circle’ approach to sustainability with one of its latest displays.

Science and technology have made our lives easier and more convenient thanks to the addition of various innovative products and services into our daily routines. But the downside of these additions has been the development of serious global environmental challenges including climate change and resource depletion – issues that threaten the future of our world.

In order to help mitigate these issues, Samsung Electronics strives to incorporate environmental sustainability into everything we do. Let’s take a look at how Samsung’s eco-conscious product innovation and consumer engagement come together to help us all achieve a sustainable future.

Senior Vice President Hyeongnam Kim, Head of Global CS Center, Samsung Electronics

Minimizing the Environmental Impact of a Product’s Entire Life Cycle

Based on the principle of product stewardship, our products are thoughtfully designed to minimize their impact on the environment. Samsung is deeply engaged in activities to minimize the environmental impact of its products throughout their entire life cycle – from development and manufacturing to distribution and usage through to after-sales service and recycling.

Firstly, Samsung incorporates environmental concerns into its product development process. To this end, the company has introduced an Eco-Design Process to evaluate its products against eco-conscious standards across different countries, including the U.S. and Korea. In 2008, the company established a company-wide eco-committee and division-level task forces to step up its efforts in developing eco-conscious products. To this day, Samsung is committed to developing innovative, high-performing products that have minimal impact on the environment.

Samsung’s emphasis on sustainability continues into the manufacturing stage. The company has been expanding its usage of renewable energy sources such as solar and geothermal heat in its facilities and is also incorporating the use of recycled water and waste. As a representative example, Samsung has also made strides in sustainability by sourcing 100% renewable electricity for all its facilities in the U.S., Europe and China last year. What’s more, Samsung plans to expand the usage of renewable energy to the rest of its facilities around the world following the development of local systems and infrastructure in each region.

Moving on to the distribution stage, Samsung has replaced its plastic and shrink wrap with packaging made of renewable biomaterials in order to reduce packaging waste. The company also now holds its paper suppliers to requiring a Forest Stewardship certification, and following these efforts, managed to completely replace all the paper used in the manuals and packaging for its mobile and consumer electronics products at the end of 2020.

Samsung helps users decrease their electricity consumption during the usage stage of a product’s lifecycle by providing them with energy-efficient products – thus contributing to the reduction of greenhouse gas emissions. Furthermore, the company is making continuous efforts towards developing durable products and a quick and easy repair process, since if consumers use their products for longer, they are then making a difference by reducing their environmental impact.

Going through to the final stage of a product’s lifecycle, disposal, Samsung is continuing to pioneer its waste collection and recycling programs around the globe, currently operating in 55 different countries. Users can in the U.S., for example, can drop off their end-of-life mobile devices at any of over 500 uBreakiFix locations, an independent repair chain. The company is also currently planning to expand its closed-loop recycling system in order to recover and reuse more iron, copper and plastics from e-waste.

Reducing 301 Million Tons of Greenhouse Gas Through Initiative and Innovation

Thanks to its product stewardship practices, Samsung has reduced the average energy consumption per unit of a product by 32%,¹ equivalent to the cumulative reduction of 301 million tons of greenhouse gas emissions over the past 12 years since 2009. The company has also recycled over 4.54 million tons of e-waste through its global e-waste collection sites from 2009 to 2020.

To encourage customers to use their products for longer as part of a circular economy, Samsung has established a quick and easy repair process for users, through which the company supplies product repair information and parts to contracted repair shops as well as independent repair stores.

Upholding User Values Through Eco-Conscious Upcycling

Going beyond employing eco-conscious practices solely in the development of its products, Samsung has been making various efforts to reduce the use of resources across all of its supply lines in order to promote more sustainable consumption.

Last year, Samsung introduced its revolutionary Eco-Packaging for its TV products made from cardboard boxes in an effort to encourage upcycling and creativity in users, as they can form animal toys or small furniture pieces using their discarded packaging.

In addition, Samsung has also recently launched its Galaxy Upcycling at Home program, which enables users to harness their unused Galaxy smartphones as IoT devices, in Korea, the U.S. and U.K. The program also repurposes older smartphones into medical diagnosis cameras, helping to address vision impairment cases that are preventable with proper diagnosis.

We at Samsung are dedicated to creating a sustainable future that provides a better life for all by introducing creative eco-conscious products and solutions across all of our business areas. With a focus on sustainable management, we are putting carbon reduction, resource circulation and ecosystem restoration at the forefront of our efforts to protect the environment.

¹ Figure from 2020 compared with 2008 level of energy consumption.

One such use of the upcycling-friendly Eco Packaging is to craft pet homes with, a process that is made easy thanks to the packaging’s dot design for simple measurement taking and the user manual available via a quick scan of the QR code inside the packaging.

In order to see this process in action, watch veterinarian and animal trainer Sul Chae Hyun construct an eco-friendly new sleeping spot for his beloved rescue dog in the video below.

The IDEA 2020 awards for Samsung include not only the top design awards for creative, cutting-edge creations, but products spanning across multiple categories, showcasing Samsung’s excellence in consumer lifestyle designs with elegant aesthetics, as well as interactive and sustainable designs that reflect social values and broad spectrum of professional expertise.

IDEA, hosted by the Industrial Designers Society of America (IDSA), has been held annually since 1980. Widely viewed as the most influential design awards in North America, IDEA considers design innovation, benefit to user and benefit to society as part of its criteria for selecting its awardees.

BESPOKE Family Hub UX[1] won Gold for delivering user-centric experience and innovation. Based on consumer-driven insight, the UX allows users to share and create photos and recipes through the refrigerator screen. Additionally, connectivity with mobile apps enables consumers to enjoy remote access regardless of their location.

BESPOKE Refrigerator¹ won Silver for its customizable modular design which allows users to choose colors, materials and types of the refrigerator fit for individual lifestyles and preferences. BESPOKE Refrigerator has already won a Gold award at International Forum (iF) Design Award 2020.

The IDEA 2020 jury honored Samsung with ‘Best-in-Show’, a special award for BESPOKE Family Hub UX and BESPOKE Refrigerator, recognizing Samsung’s achievements in consumer-centric design excellence.

Samsung’s Upcycling Solution for TV Packaging received a Silver award for its customizable packaging box. Samsung adopted upcycling into packaging materials of its lifestyle TVs – The Frame, The Serif and The Sero. The product packaging was designed to encourage consumers to upcycle the boxes and create innovative pieces of small furniture that suit individual needs, such as a cat tower or a TV stand. The packaging won 2020 CES Innovation Awards for its innovative concept, contribution to environmental protection and raising of awareness for recycling and upcycling.

In addition, Q950TS, a QLED 8K TV maximizing screen immersion with Infinity Screen, and The Serif Visual Identity System, which illustrates sophisticated visual strategies targeting the millennial generation, also won Silver awards.

The following received Bronze awards: Galaxy Fold, a foldable smartphone that offers new experience; Infinite Line Oven¹, a built-in kitchen that delivers sleek premium design; The Sero Visual Identity System that demonstrates bold and intense graphic with new brand visual strategies targeting the millennial generation; and Inclusive IoT, an advanced design concept utilizing AI Sound Recognition for helping people with hearing loss.

“Design increasingly values interaction between products and user experiences,” said Dontae Lee, Executive Vice President and the Head of Corporate Design Center at Samsung Electronics. “Samsung will continue to provide meaningful customer experiences and sustainable values with innovative technologies and differentiated designs.”

The IDEA 2020 Ceremony was held virtually on September 16. The International Design Conference is also being held virtually for two days from September 17 to 18. Felix Heck, vice president and the head of Samsung Design Europe, is scheduled to give a presentation titled ‘Design for Resonance’ at the event.

• Awards in Detail at ‘IDEA 2020’

[1] This model is currently unavailable in Malaysia market.