The Company posted KRW 86.1 trillion in consolidated revenue, an increase of 15.4% compared to the previous quarter. Operating profit increased to KRW 12.2 trillion.

The Device Solutions (DS) Division reported a 19% increase in sales quarter-on-quarter (QoQ), with the Memory Business setting an all-time high for quarterly sales, driven by strong growth of HBM3E and server SSDs.  Meanwhile, the Device eXperience (DX) Division posted a revenue increase of 11% QoQ due to the successful launch of new foldable phones and solid flagship sales.

Looking ahead to Q4, the rapid growth of the AI industry is expected to open up new market opportunities for both the DS and DX Divisions. The DS Division plans to focus on enhancing its performance by increasing sales of high-value-added memory products tailored to AI. The semiconductor market is expected to remain strong, driven by ongoing AI investment momentum.

Meanwhile, the DX Division will strengthen its efforts to launch AI products equipped with the most innovative technologies through open collaborations with leading global partners in respective business segments.

Semiconductors Achieve High Profits, To Continue Meeting Server Demand

The DS Division posted KRW 33.1 trillion in consolidated revenue and KRW 7.0 trillion in operating profit for the third quarter.

In Q3 2025, the Memory Business achieved record-high quarterly revenue by expanding HBM3E sales while proactively addressing strong demand across all applications. HBM3E is currently in mass production and being sold to all related customers, while HBM4 samples are simultaneously being shipped to key clients. A favorable price environment and notably reduced one-off costs such as inventory value adjustments contributed to higher profits.

In Q4 2025, the Business will actively respond to demand from AI and conventional servers with HBM3E, high-density eSSDs and other leading-edge memory offerings. Additionally, it will continue to expand sales of industry-leading, high-value-added server memory products, such as 128GB and higher DDR5, as well as 24Gb GDDR7.

Going forward in 2026, the Memory Business will focus on the mass production of HBM4 products with differentiated performance, while simultaneously aiming to scale out the HBM sales base. In particular, demand for HBM4 is also projected to increase, and the Company plans to proactively respond with capacity expansion in 1c. It will also concentrate on expanding sales of other high-value-added products, such as DDR5, LPDDR5x and high-density QLC SSDs to meet demand for AI applications.

Earnings for the System LSI Business stalled due to seasonality and customer inventory adjustments, despite a stable supply of premium systems-on-chip (SoCs).

In Q4 2025, the Business will aim to expand sales of premium SoCs and image sensors amid continued weak demand from major customers.

In 2026, the System LSI Business plans to strengthen the competitiveness of the Exynos processor for key flagship models and leverage differentiated image sensor technologies to broaden market presence.

The Foundry Business posted a significant improvement in earnings in Q3 2025, stemming from a reduction in one-off costs and better fab utilization. The Business also achieved record-high customer orders, mainly on advanced nodes.

In Q4 2025, the Business will aim for continued earnings improvement by ramping up mass production of 2nm Gate-All-Around (GAA) products, increasing fab utilization, and optimizing costs.

In 2026, the Foundry Business will focus on providing a stable supply of new 2nm GAA products and the HBM4 base-die, and beginning operations at the Company’s fab in Taylor, Texas in a timely manner.

SDC Improves Performance on Demand for Flagship Smartphones, Will Increase Large Display Sales 

Samsung Display Corporation (SDC) posted KRW 8.1 trillion in consolidated revenue and KRW 1.2 trillion in operating profit for the third quarter.

For small and medium displays, performance improved as a result of robust demand for flagship smartphones and a proactive response to new product demand from key customers. As for large displays, unit sales increased on the back of expanding demand for gaming monitors.

In Q4 2025, demand for new smartphones is expected to continue, and sales of non-smartphone display products are projected to increase, as well. SDC also aims to increase sales of large displays with the full-scale launch of products adopting the new QD-OLED monitor lineup.

In 2026, SDC will widen the smartphone technology gap by leveraging differentiated technologies tailored for AI devices and enhanced foldable product excellence, while the new 8.6G IT line will accelerate OLED expansion with competitive products.

SDC will maintain premium TV panel leadership based on superior performance and will continuously strengthen its monitor market position by expanding its lineup and diversifying its customer base.

MX Boosts Earnings on Stong Galazy Z Fold7 Launch, To Drive Sales of AI Smartphones Through Seasonal Promotions 

The Mobile eXperience (MX) and Networks Businesses posted KRW 34.1 trillion in consolidated revenue and KRW 3.6 trillion in operating profit for the third quarter.

In Q3 2025, the MX Business experienced QoQ and year-over-year (YoY) growth in sales and operating profit as a result of robust flagship smartphone sales, as well as the strong launch of Galaxy Z Fold7 and improved sales of tablets and wearables.

In Q4 2025, the Business plans to utilize seasonal promotions of AI smartphones such as Galaxy S25 and foldables — as well as ecosystem devices centered on new premium models — to achieve YoY growth.

In 2026, MX will strengthen its AI leadership with form factor innovations and expand AI smartphone sales to drive growth across all segments and strengthen its market share in terms of volume. The Business will also maintain cost efficiency via process optimization amid uncertainties and increasing material costs.

Visual Display Earnings Decline Despite Solid Sales Growth of Premium Products, Will Proactively Capture Seasonal Demand Focusing on Premium and Large-Screen TVs

The Visual Display and Digital Appliances Businesses posted KRW 13.9 trillion in consolidated revenue and KRW 0.1 trillion in operating loss in the third quarter.

In Q3 2025, the Visual Display (VD) Business achieved solid sales growth of premium products, including Neo QLED, OLED and large-screen TVs, but it saw a decline in earnings due to intensified competition.

In Q4 2025, the Business aims to achieve revenue recovery by proactively capturing seasonal demand with reinforced sales programs centered on premium and large-screen TVs.

Looking to 2026, the Business plans to strengthen leadership in the premium segment through innovative products such as Micro RGB TVs, while expanding sales in low-end to mid-range segments to drive revenue growth. Additionally, the Business will deliver differentiated customer experiences by enhancing AI functionality, and it will drive growth momentum by advancing TV Plus content and advertisements, leveraging 19 consecutive years of TV sales leadership.

The Company posted KRW 79.14 trillion in consolidated revenue, an all-time quarterly high, on the back of strong sales of flagship Galaxy S25 smartphones and high-value-added products. Operating profit increased to KRW 6.7 trillion despite headwinds for the DS Division, which experienced a decrease in quarterly revenue.

The Company has allocated its highest-ever annual R&D expenditure for 2024, and in the first quarter of this year, it has also increased its R&D expenditure by 16% compared to the same period last year, amounting to 9 trillion won.

Despite the growing macroeconomic uncertainties due to recent global trade tensions and slowing global economic growth, making it difficult to predict future performance, the Company will continue to make various efforts to secure growth. Additionally, assuming that the uncertainties are diminished, it expects its performance to improve in the second half of the year.

Semiconductors Projected To Continue Growth by Meeting Evolving AI Needs

The DS Division posted KRW 25.1 trillion in consolidated revenue and KRW 1.1 trillion in operating profit for the first quarter.

For the Memory Business, revenue was driven by expanded server DRAM sales and the addressing of additional NAND demand amid a perceived bottoming out of the market price.

However, overall earnings were impacted by the erosion of average selling price (ASP), as well as a decrease in HBM sales due to export controls on AI chips and deferred demand in anticipation of upcoming enhanced HBM3E products.

In Q2 2025, the Memory Business anticipates robust demand for AI servers and will therefore seek to strengthen our position in the high-value-added market via our server-centric portfolio, along with a ramp-up of the enhanced HBM3E 12H to meet initial demand. For NAND, the Memory Business seeks to enhance cost competitiveness by accelerating the transition to 8^th Generation V-NAND for all applications.

In H2 2025, AI-related demand is expected to remain high in conjunction with the launch of new GPUs. Therefore, the Memory Business will expand the sales of high-value-added products, including enhanced HBM3E 12H products and high density DDR5 modules of 128GB or higher.

In the mobile and PC markets, on-device AI is expected to proliferate, so the Memory Business will proactively respond to this shift in the business environment with its industry-leading 10.7Gbps LPDDR5x products.

Earnings at the System LSI Business improved modestly, due to an increased supply of high-resolution sensors and LSI products. This improvement came despite a sluggish smartphone market and the delayed adoption of the Company’s flagship system-on-a-chip (SoC).

In Q2 2025, the System LSI Business will maintain steady revenue by gaining SoC adoption by a major customer for new flagship models and capitalizing on the growing adoption of 200-megapixel sensors.

In H2 2025, the System LSI Business will expand its flagship SoC supply, proactively address demand for high-resolution main and telephoto camera sensors and expand its automotive sensor portfolio.

Earnings for the Foundry Business were muted due to sluggish seasonal mobile demand, inventory adjustments and stagnant fab utilization. However, the Business focused on the 2nm Gate-All-Around (GAA) process, improving yields and stabilizing the line while keeping the program on schedule, while also securing additional sub-5nm orders, specifically the 2nm and 4nm nodes for AI and HPC applications.

In Q2 2025, the Business will stabilize its 2nm process production and drive earnings improvement by actively addressing strong mobile and automotive demand in the United States. Looking ahead to H2 2025, the Foundry Business aims to start 2nm mass production and secure major 2nm orders and strengthen its specialty process portfolio on mature nodes.

SDC Aims To Navigate Challenges and Drive Growth With Differentiated Offerings

Samsung Display Corporation (SDC) posted KRW 5.9 trillion in consolidated revenue and KRW 0.5 trillion in operating profit for the first quarter.

For the mobile display business, SDC reported declining profits QoQ due to seasonality. The results of the large display business have improved via the launch of new QD-OLED monitor products for major clients.

In Q2 2025, the mobile display business maintains a conservative outlook on earnings while pursuing the stable supply of new products such as foldables. For the large display business, demand for gaming monitors is expected to grow due to the upcoming launches of new products.

In H2 2025, SDC aims to grow the mobile display business sales through differentiated technologies and products amid rising market uncertainties. For the large display business, SDC will strengthen its presence in both B2C and B2B monitor markets with diverse product lineups.

MX Achieves Revenue Growth, Continues To Expand AI Capabilities

The MX and Networks businesses posted KRW 37 trillion in consolidated revenue and KRW 4.3 trillion in operating profit for the first quarter.

The MX Business experienced QoQ growth in both revenue and operating profit thanks to the strong sales of its Galaxy S25 series, which features an advanced Galaxy AI experience. Enhanced cost competency and price declines for some components also contributed to solid double-digit profitability.

In Q2 2025, the MX Business plans to sustain flagship-centric sales amid weak seasonality by successfully launching the Galaxy S25 Edge. It will also expand its AI smartphone lineup through the introduction of “Awesome Intelligence” to the Galaxy A series.

In H2 2025, the MX Business will strengthen its foldable lineup by offering a differentiated AI user experience. In addition, the Business will launch new ecosystem products with enhanced AI and health capabilities, and explore new product segments such as XR.

Visual Display Posts Solid Performance, Strengthens Advanced AI Features

The Visual Display and Digital Appliances businesses posted KRW 14.5 trillion in consolidated revenue and KRW 0.3 trillion in operating profit in the first quarter.

The Visual Display Business recorded solid sales of strategic products such as Neo QLEDs, OLEDs, and large models of 75 inches and over, while price increases and material cost reductions resulted in improved QoQ profitability.

In Q2 2025, the Business intends to expand TV sales with its 2025 AI TV lineup and the integration of advanced AI functions.

In H2 2025, the Business will focus on capturing peak season demand by strategic collaboration with distributors, based on an enhanced AI TV lineup.

• Consolidated Sales: Approximately 79 trillion Korean won
• Consolidated Operating Profit: Approximately 6.6 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 78 trillion to 80 trillion Korean won
• Operating Profit: 6.5 trillion to 6.7 trillion Korean won

※  2024 4Q and 2024 1Q consolidated figures based on K-IFRS are as follows

The company also named Won-joon Choi as the newly created Chief Operating Officer (COO) of the MX Business.

• TM Roh named Acting Head of the Device eXperience Division, in addition to his current role as Head of Mobile eXperience Business; previously President and Head of Mobile eXperience Business and Head of the Corporate Design Center
• Won-joon Choi named COO of Mobile eXperience Business, in addition to his current roles as Head of R&D Office and Head of Global Operation Team of Mobile eXperience Business; previously President and Head of R&D Office and Head of Global Operation Team of Mobile eXperience Business
• Cheolgi Kim named Head of Digital Appliances Business; previously Executive Vice President and Head of Strategic Marketing Office of Mobile eXperience Business

▲ Dr. Younsun Kim, Master at Samsung Research

Samsung Electronics Co., Ltd. today announced that it has secured a leadership position at the 3rd Generation Partnership Project (3GPP), the world’s largest telecommunications standard development organization.

During the plenary meeting held in Incheon on March 12, Dr. Younsun Kim, Master at Samsung Research, Samsung Electronics, was elected as Chair of the 3GPP Technical Specification Group Radio Access Network (TSG RAN)[1],  which is responsible for standardizing all aspects of wireless technology, such as the physical layer, protocol aspects, and radio resource control.

“I believe that my election as chair is further recognition of Samsung’s leadership in mobile communication technology,” said Dr. Kim. “6G standardization involves more than just solving technical issues; it is a collaborative effort requiring participation from all companies and organizations in the mobile communication sector. I will make every effort to successfully lead 3GPP’s TSG RAN and advance the standardization of 6G.”

Since its establishment in 1998, 3GPP has led the development of global mobile communication technology standards with participation from major telecommunications companies and organizations worldwide, including Samsung, Apple, Qualcomm, Huawei, Ericsson and Nokia.

In May 2021, Dr. Kim was elected Chair of Radio Access Network Working Group 1 (RAN WG1), which is the largest working group within 3GPP and responsible for developing physical layer specifications for 3GPP radio access technologies. Over the past four years, Dr. Kim has successfully led the standardization of 5G physical layer technology, significantly contributing to the emergence of the 5G network industry.

Through Dr. Kim’s expanded role as chair of 3GPP TSG RAN starting in May, Samsung will be able to contribute to the standardization of 6G, the next generation of mobile communication technology.

Dr. Kim’s appointment to the chair position of the Technical Specification Group is viewed as a recognition of Samsung’s contributions and technological leadership in the mobile communication industry.

The company currently holds two chair positions in RAN WG1 and SA WG2, as well as four vice-chair positions in RAN WG2, SA WG4, SA WG6 and CT WG3. With Dr. Kim’s election as Chair of TSG RAN, Samsung Electronics will maintain the industry’s highest number of chair positions within 3GPP, even after the RAN WG1 chair term expires, solidifying its pivotal role among over 800 member companies.

The advancement of mobile communication systems is now at a turning point. It must not only enhance transmission speeds but also drive 6G standardization with a focus on new values. 3GPP plans to launch research on 6G in the second half of this year.

6G aims to achieve future-oriented and sustainable advancements in mobile communication technology, including improving the energy efficiency of networks, enhancing network quality using AI and introducing security technologies to prevent attacks originating from quantum computers. At this critical milestone, Dr. Kim’s election as chair by the support from international mobile communication standards experts holds great significance.

Meanwhile, Samsung recently published a 6G White Paper titled, “AI-Native & Sustainable Communication” that outlines the latest trends and future of next-generation mobile communication technologies. It also highlights Samsung’s leadership in 6G research and other key technologies.

With its leadership in next-generation communication technology and Dr. Younsun Kim’s role as Chair of 3GPP, Samsung is expected to lead the standardization of 6G technology and make significant contributions to the advancement of the mobile communication industry overall.

For more information, please visit: https://www.samsung.com/my/

[1] The 3GPP comprises three Technical Specification Groups (TSGs): Radio Access Network (RAN), Service and System Aspects (SA), and Core Network and Terminals (CT). Each TSG consists of 4–6 Working Groups (WGs), for a total of 15 working groups.

Samsung Electronics Co., Ltd. today announced that it has been honored as the 2025 Advertiser of the Year by the Spikes Asia, the oldest and most prestigious award for creativity and marketing effectiveness in the APAC regions.

This recognition highlights Samsung’s continued dedication to solving challenges for consumers with innovative and impactful technology solutions, which is brought to life through pioneering campaigns and forward-thinking initiatives that connect with audiences in meaningful ways. The win marks Samsung Electronics’ second time receiving Advertiser of the Year at Spikes Asia, with the first awarded in 2017.

“We are extremely honored to receive this prestigious award. As a company with deeply rooted beliefs in openness, we strive to reflect this ethos in everything we do. This recognition is especially meaningful as we continue to expand our openness storytelling through innovative technologies and marketing experiences that make a positive impact on both people and the industry as a whole,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “By blending technology and storytelling to create deeper connections with consumers, we have worked alongside our amazing agency partners to bring our brand values to life in exciting ways – engaging, inspiring, and redefining what’s possible in advertising. We’re thrilled our efforts have been recognized and remain committed to delivering even more impactful experiences to our audiences.”

Consistently delivering groundbreaking creative campaigns over the years, Samsung remains one of the most awarded companies at Spikes Asia. Taking home four awards across multiple categories in 2024 at Spikes Asia, the “Try Galaxy Fold” campaign revolutionized the way consumers engage with foldable technology. By allowing users to sync two phones side by side, the campaign provided curious consumers with a hands-on experience of the Galaxy Z Fold’s expansive display and intuitive interface optimized for seamless multitasking. Taking home a Gold Spike and Silver Spike in Brand Experience & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this innovative campaign reinforced the brand values of Galaxy and truly resonated with consumers to create stronger consideration of foldable smartphones moving forward.

Samsung’s “Flipvertising” campaign – which garnered the Grand Prix in both the Creative Data and Direct categories in 2023 – emphasized the brand’s ongoing commitment to excellence in creative advertising. The campaign took a unique approach to reach audiences by enabling them to take ownership of their own search experience. By flipping traditional advertising concepts on their head, Samsung empowered its Gen Z audience to discover an organic, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s expertise in delivering captivating yet authentic campaigns.

“Samsung’s groundbreaking work in blending technology with creativity continues to push the boundaries of what’s possible in marketing. Its ability to connect with audiences in such a meaningful way reflects the future of the industry, and we are proud to recognise it as the 2025 Advertiser of the Year,” said Simon Cook, CEO, LIONS and Spikes Asia. “Its achievements inspire marketers globally, and this award acknowledges the incredible impact its campaigns have made across APAC and beyond.”

The Advertiser of the Year Award will be presented to Stephanie Choi, EVP & Head of Marketing, Mobile Experience Business, Samsung Electronics at the 2025 Spikes Asia Awards ceremony which will take place at the Swissôtel The Stamford in Singapore on Thursday 24 April 2025.

For more news about Samsung, please visit: https://news.samsung.com/my/.

This marks the second year in a row that Samsung has topped the rankings. After placing fourth in 2017, the company consistently finished within the top 4 on YouGov’s yearly lists before ranking second in 2021 and first in 2022. Only two of this year’s top 10 global brands originate from Asia, including Samsung.

* YouGov did not publish a Global Top 10 list in its Best Global Brands rankings in 2023 and 2024.

The YouGov Best Global Brand 2025 rankings draw on more than 1 million consumer surveys across 28 markets to identify the best-performing global and national brands. Respondents are asked their opinions of thousands of brands, rating them on six key attributes: Impression, Quality, Value, Customer Satisfaction, Reputation and Recommendation.

“Brands have never been more important — and in today’s dynamic marketplace, where consumer sentiment can make or break a company’s success, understanding brand perception is imperative,” said YouGov CEO Steve Hatch.

Back in October 2024, Samsung was recognized by Interbrand as a “Global Top 5” brand for the fifth consecutive year on the global brand consultancy’s annual “Best Global Brands” rankings. Samsung’s brand value surpassed the $100 billion mark for the first time on last year’s list, and Interbrand mainly attributed this to the expansion of Samsung’s portfolio of products infused with AI technologies, substantial consumer benefits derived from increased device connectivity and the company’s ongoing commitment to a more sustainable future.

For more information, please visit: https://www.samsung.com/my/

The Company posted KRW 75.8 trillion in consolidated revenue and KRW 6.5 trillion in operating profit in the quarter ended December 31, 2024. For the full year, it reported KRW 300.9 trillion in annual revenue and KRW 32.7 trillion in operating profit.

Although fourth quarter revenue and operating profit decreased on a quarter-on-quarter (QoQ) basis, annual revenue reached the second-highest on record, surpassed only in 2022. Meanwhile, operating profit was down KRW 2.7 trillion QoQ, due to soft market conditions especially for IT products, and an increase in expenditures including R&D.

In the first quarter of 2025, while overall earnings improvement may be limited due to weakness in the semiconductors business, the Company aims to pursue growth through increased sales of smartphones with differentiated AI experiences, as well as premium products in the Device eXperience (DX) Division.

For 2025 as a whole, the Company plans to enhance technological and product advantages in AI, continue to meet future demand for high-value-added products and drive sales growth in premium segments.

With market conditions expected to remain soft in 1H for the Device Solutions (DS) Division, the Company will focus on securing technology leadership for mid- to long-term growth. Samsung Display Corporation (SDC) will look to strengthen its leading position in high-end products by enhancing product competitiveness, and the DX Division will focus on extending its leadership in delivering AI experiences across a diverse product portfolio.

The Company’s capital expenditures in 2024 reached a total of KRW 53.6 trillion, including KRW 46.3 trillion spent in the DS Division and KRW 4.8 trillion in SDC. In the fourth quarter, the total was KRW 17.8 trillion, with KRW 16 trillion allocated to the DS Division and KRW 1 trillion to SDC.

Semiconductors To Optimize Portfolio Centered on Advanced Nodes

The DS Division posted KRW 30.1 trillion in consolidated revenue and KRW 2.9 trillion in operating profit in the fourth quarter of 2024.

The Memory Business achieved record-high fourth-quarter revenue, backed by a higher blended DRAM average selling price (ASP) due to the increased sales of high-bandwidth memory (HBM) and high-density DDR5 for servers. However, operating profit decreased slightly compared to the previous quarter as a result of increased R&D expenses to secure future technology leadership, as well as the initial ramp-up costs to secure production capacity for cutting-edge nodes.

In the first quarter of 2025, amid ongoing uncertainties in demand, the Memory Business will shift its business portfolio to more high-value-added products by accelerating the migration to cutting-edge nodes to respond to the demand for high-performance and high-density products.

For DRAM, the Memory Business seeks to increase the share of DDR5 and LPPDR5x shipments by accelerating the transition to the 1b nanometer (nm) process. As for NAND, the Business is executing the technology migration from V6 to V8 while increasing sales of V7 QLC-based server SSDs.

In 2025, overall memory market demand is expected to recover from the second quarter. The Memory Business is reducing the portion of legacy DRAM and NAND products to align with market demand and accelerating the migration to cutting-edge nodes. The Business will continue to strengthen its business competitiveness and optimize its portfolio by increasing the portion of high value-added products such as HBM, DDR5, LPDDR5x, GDDR7 and server SSDs based on advanced process nodes.

Earnings at the System LSI Business declined in the quarter due to weak mobile demand and higher R&D expenses to advance cutting-edge product development.

In the first quarter of 2025, earnings are expected to remain weak due to delayed entry into the flagship system-on-a-chip (SoC) market. However, demand for core products such as image sensors and DDI is expected to increase on the back of flagship smartphone launches.

In 2025, the System LSI Business will focus on further enhancing its flagship SoC through product optimization. For image sensors, the Business will proactively respond to high-resolution needs — such as for 200-megapixel (MP) telephoto and main cameras.

The overall profit for the Foundry Business decreased due to lower utilization rates and higher R&D expenses for advanced-node technology. Its 2nm GAA technology is under active development, with the design-kit (DK) already distributed to customers for product design, while the 4nm process is mass producing HPC products based on stable yields.

Looking ahead to the first quarter of 2025, earnings are expected to remain weak due to sluggish mobile demand and fixed-cost burden stemming from lower utilization rates. In this environment, the Foundry Business will concentrate on advancing leading-edge process development and enhancing process maturity to expand opportunities in AI and HPC applications and customer engagement for advanced nodes.

As for 2025, the Business will continue to secure orders from major customers by ramping up and stabilizing the 2nm GAA technology, while simultaneously bolstering the 4nm technology and design infrastructure to meet the growing mobile and HPC needs.

Display To Strengthen Product Competitiveness in 2025

SDC posted KRW 8.1 trillion in consolidated revenue and KRW 0.9 trillion in operating profit for the fourth quarter.

SDC reported declining profits QoQ due to sluggish smartphone demand and rising competition for the mobile display business, and achieved double-digit revenue growth QoQ for the large display business, with an increase in year-end TV sales.

In the first quarter of 2025, the earnings outlook for the mobile display business is conservative, as the overall smartphone market demand is expected to remain weak. For the large display business, TVs with enhanced image quality are scheduled to launch, as well as high-resolution monitors.

In 2025, SDC aims to sustain its leadership in the high-end segment by strengthening product competitiveness. For the large display business, SDC will increase sales of diversified high-performance TVs and monitors.

MX To Drive Flagship-Centric Sales, Reinforce Leadership in Mobile AI

The Mobile eXperience (MX) and Networks businesses posted KRW 25.8 trillion in consolidated revenue and KRW 2.1 trillion in operating profit for the fourth quarter.

The MX Business reported a QoQ decrease in sales and profit, in part due to the fading effects of new flagship model launches. However, on a full-year basis, flagship sales saw robust growth on the back of double-digit growth of the Galaxy S24 series featuring Galaxy AI, with tablets and wearables also increasing in both value and shipments.

In the first quarter of 2025, the MX Business plans to drive sales growth based on its flagship models, particularly the newly launched Galaxy S25 series, and will continue to lead the AI smartphone market through promotion of new AI experiences and product competitiveness.

In 2025, the MX Business will reinforce its mobile AI leadership by providing more personalized, differentiated AI experiences while also strengthening the foldable lineup to generate new customer demand. Additionally, the Business plans to expand sales by providing advanced AI features and rich Galaxy ecosystem experiences for premium tablets, notebooks, wearables and the upcoming XR device.

While prices of major components are expected to increase this year due to advancements in hardware specifications, the MX Business aims to improve profitability by continuing to build out Galaxy AI and expand sales centered on flagship products.

In the fourth quarter, the Networks Business reported significant improvements in revenue and operating profit in key markets. For 2025, performance is set to improve as the Business expects to win new orders and as major operators expand their network and increase adoption of virtualized and open radio access networks (vRAN/ORAN).

Vision AI Expected To Drive Growth for Visual Display

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.4 trillion in consolidated revenue and KRW 0.2 trillion in operating profit in the fourth quarter.

The VD Business saw revenue increase in the fourth quarter due to expanded sales and an improved sales mix through peak-season promotion, yet profitability decreased slightly as a result of increased cost from intensified competition amid largely stagnant TV demand.

In the first quarter of 2025, while overall TV demand is expected to decrease YoY due to growing domestic and global economic uncertainties, demand for high-value-added products is projected to remain solid. The Business will try to improve profitability and expand strategic product sales through new model launches based on the Vision AI strategy for Samsung’s AI screens.

In 2025, the overall TV market is expected to grow slightly in major emerging markets. The VD Business plans to lead the AI screen market under Samsung’s “Home AI” vision, integrating AI into all connected device experiences based on the SmartThings platform and expand the adoption of Samsung Knox security solutions.

• Consolidated Sales: Approximately 75 trillion Korean won
• Consolidated Operating Profit: Approximately 6.5 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 74 trillion to 76 trillion Korean won
• Operating Profit: 6.4 trillion to 6.6 trillion Korean won

※  2024 3Q and 2023 4Q consolidated figures based on K-IFRS are as follows

Through collaboration with Rainbow Robotics, Samsung will further strengthen its foundation in the development of advanced robot technology. Rainbow Robotics was founded in 2011 by researchers from the Korea Advanced Institute of Science & Technology’s (KAIST) Humanoid Robot Research Center who developed the first two-legged walking robot “Hubo” in Korea.

By combining Samsung Electronics’ AI and software technology with Rainbow Robotics’ robotics technology, the collaboration plans to accelerate the development of intelligent advanced humanoids.

Samsung will also form a synergy council with Rainbow Robotics to strengthen leadership in the advanced robot global business, with the council expected to serve as a bridge to foster the growth of both companies by developing future robot technologies and core business strategies and identifying and assessing market demand.

With the collaboration, Samsung plans to utilize Rainbow Robotics’ collaborative robots, dual-arm mobile manipulator and autonomous mobile robots for manufacturing and logistics automation tasks. These robots can greatly improve their work capabilities by learning and analyzing situational data and environmental variables that occur in the field through AI algorithms. Rainbow Robotics is expected to actively enter overseas markets by utilizing Samsung’s global sales infrastructure.

Establishment of Future Robotics Office

Samsung also established a Future Robotics Office reporting directly to the CEO. The office will focus on developing future robots including humanoid robots, aiming to secure competitiveness in new technologies for future robots that will advance current paradigms and transform them into a key growth engine.

Dr. Jun-Ho Oh, a founding member of Rainbow Robotics and honorary professor at KAIST, will serve as an advisor to Samsung and head of the Future Robotics Office after retiring from Rainbow Robotics. Dr. Oh will provide robotics technology and business expertise to Samsung’s future robot development from his deep experience in industry-academia collaboration.