In the spirit of unity, joy, and connectedness, Samsung Electronics Malaysia proudly ushers in the Lunar New Year with its heartwarming Lunar New Year 2024 campaign. Designed to spread the spirit of prosperity and familial bonds, this special initiative offers exclusive online discounts on selected Mobile and Consumer Electronic products, making it the perfect opportunity to shower your loved ones with Samsung gifts that truly matter. From 5 January to 29 February 2024, embark on a journey of delightful surprises and bountiful savings.

As a gesture of goodwill and celebration, Samsung Electronics Malaysia is extending a 10% discount on the Recommended Retail Price (RRP) for chosen Mobile products. This generous discount is capped at an auspicious RM1,888. But the festivities don’t stop there – revel in the joy of a significant 28% discount on the RRP for selected Consumer Electronic products, also capped at RM1,888! As a symbolic touch, use the code HAPPYLNY during checkout to unlock these remarkable discounts, echoing the spirit of “huat” prosperity in the Year of the Dragon exclusively for online promotion.

Participating in this online exclusive Lunar New Year campaign is a breeze. Simply follow these steps[1]:

1. Visit the Samsung Online Store at https://www.samsung.com/my/online-store/
2. Add your desired products to your cart
3. Apply the exclusive voucher code HAPPYLNY during checkout, and witness the enchanting discount automatically reflected in your cart.
4. Finalize your purchase by checking out and making payment according to the usual process.

By the way, shopping on the Samsung Online Store also comes with these fantastic perks!

• Samsung Rewards: Earn points with every purchase, redeemable for exciting rewards.
• 0% Instalment Plans: Stretch up to 36 months.
• Free Delivery
• Trade-In Rebate: Trade in your old devices and receive a rebate, making it even more affordable to upgrade to the latest Samsung gadgets.
• Trade-Up Rebate: Upgrade your current Samsung device and receive a rebate on your new purchase.
• Buy Online, Pick-up In-store: Experience the convenience of online shopping combined with the flexibility to pick up your order at a nearby Samsung store.

This Lunar New Year, transcend ordinary gift-giving by presenting your loved ones with the latest Samsung innovations. Whether it’s a cutting-edge mobile device or a revolutionary Consumer Electronic product, Samsung Electronics Malaysia is committed to making this Lunar New Year extraordinary for you and your cherished ones.

Wishing You Abundance and Prosperity in the Year 2024!

To learn more about Samsung Shop App and Samsung Finance, please visit:

• https://www.samsung.com/my/apps/samsung-shop-app/
• https://www.samsung.com/my/offer/samsung-financing/

To download the Samsung Shop App, please visit:

https://play.google.com/store/apps/details?id=com.samsung.ecomm.global.gbr

[1] The voucher cannot be stacked with ongoing flash sales promotions or pre-order and launch programs. The voucher is applicable to selected Mobile and Customer Electronic storewide products, with the exception of the upcoming A Series (Mobile & Tablets), UHD TV, and TVs below RM3,000. Terms and Conditions apply.

Samsung Malaysia has launched its latest QLED QE1C TV exclusively online. The QLED QE1C TV is now available in three sizes: 50-inch, 55-inch and 65-inch. It features a 100% Colour Volume with Quantum Dot technology, Quantum HDR, and AirSlim design.

The AirSlim feature of the TV refers to its ultra-thin design achieved through a thin bezel and a slim body that allows it to effortlessly fit into various spaces while exuding a contemporary aesthetic.

The QLED QE1C TV also achieves its stunning 4K picture quality through the use of Quantum Dot technology. This innovative approach allows the TV to produce over 1 billion shades of colour, resulting in images that are both more realistic and vibrant. The TV also features Quantum HDR, which enhances the contrast and brightness of images, providing a more dynamic viewing experience as well as OTS lite for immersive surround sound.

In addition to its impressive picture quality, the QE1C is also a Smart TV, with access to a variety of streaming apps!

Discover our online exclusive TV promotion!  

Buy the QLED 4K QE1C TV from 30 August 2023 until 30 September 2023 to enjoy these offers[1]:

To buy the latest QLED QE1C TV, go to: https://www.samsung.com/my/tvs/qled-tv/qe1c-65-inch-qled-4k-smart-tv-qa65qe1cakxxm/

To learn more about QLED QE1C TV, please visit: http://www.samsung.com/my/offer/qled-qe1c-2023

Introducing Samsung Finance, your gateway to a smarter and more accessible way of managing your finances that makes it easier than ever to get the latest Samsung products.

Instalment plans readily available without requiring a credit card and you can also choose from a variety of payment plans to fit your budget with an easy and simple online application process!

To learn more about Samsung Finance, please visit: https://www.samsung.com/my/offer/samsung-financing/

[1] Terms and conditions apply.

Despite the current economic climate, global sales of the Galaxy S23 series have been highly positive. TM Roh believes that this was made possible with the coming together of several new mobile innovations developed based on consumer feedback, which sets a new standard in premium smartphone experiences. This includes the advanced camera features in the Galaxy S23 series smartphones, represented by Nightography; smooth gaming experience backed by the devices’ powerful performance; convenient, easy-to-use One UI 5.1; the use of environmentally friendly recycled materials in the Galaxy S23 series and optimization of third-party apps through open collaborations with global partners.

He reiterated that more than ever, consumers are now placing reliability on the top of their list of must-haves. TM Roh said, “Our consumers are looking for more reliable products, reliable brands, and premium high-end products that can provide a good experience.”

Three-pronged Approach to Lead in the Mobile Market

Noting that this user preference trend would be one for the long term, he laid out a three-pronged approach that Samsung is taking to effectively respond to challenges in the mobile market, and at the same time, pave the way for Samsung to reinforce its position as a market leader:

• Premium Quality: With Samsung’s flagship mobile devices at the core of this strategy, Samsung is focused on continuously improving the product quality of all Samsung Galaxy devices, ensuring that they deliver not just on the user experience, but also in empowering consumers to work better the way they want to.
• Enabling New Experiences and Possibilities: Samsung is focusing its efforts on enabling consumers with new experiences and possibilities through their innovative line-up of Galaxy products by continuously creating and providing new innovations and experiences not just in hardware innovations, but also in software and AI, that only Samsung can provide.

For example, Samsung not only pioneered the folding smartphone category but also took foldables mainstream, with the product category growing in popularity globally. This focus on premium experiences is also being driven by features such as the large screen experience on the Galaxy Z Fold series, the enhanced pocketability and selfie experience on the Galaxy Z Flip series, as well as the excellent Nightography and camera capabilities of the Galaxy S23 series, made possible through innovations in AI technology.

• A Galaxy for Everyone: Finally, as much as smartphones are now a part of our everyday lives, there are still many consumers out there who have yet to own a smartphone. As such, Samsung wants to make Galaxy devices more accessible to all, and at more affordable price points, to help more users to live their best lives.

In Vietnam, Samsung has recently launched Samsung Finance+, which allows customers to own Samsung Galaxy mobile devices with quick, convenient, and assured micro-financing options provided by financial partners, at Samsung Experience Stores. Samsung Finance+ is currently also available to consumers in Thailand and Indonesia.

Delivering Great Mobile Experiences for All

“At the MX Business in Samsung Electronics, our goal is to provide a great experience to meet the needs of consumers, both now and in the future, through products of various segments,” emphasized TM Roh.

Guided by a firm understanding of the needs and preferences of consumers from different regions and segments, we want to ensure that we are delivering various quality mobile experiences that consumers want. This is especially important in the diverse markets of the Southeast Asia and Oceania region.

“For consumers who are looking for premium smartphones, we offer the Galaxy S series and foldable devices. For those looking for something more affordable yet be able to enjoy mobile experiences powered by 5G connectivity, we have the Galaxy A series,” he explained.

Innovating for the Future

Looking ahead, TM Roh said that consumers across Southeast Asia and Oceania and globally are increasingly expecting a more seamless device experience, centered on the ubiquitous smartphone.

He cites the Galaxy ecosystem, with smartphones, wearables, and tablets, as an example of this unmatched, continued experience that can simplify consumers’ lives. “We’ve strengthened our entire multi-device experience to allow Galaxy devices to better connect with our TV line and home appliances such as air conditioners, and refrigerators. This is one of our biggest strengths that differentiates the Galaxy ecosystem from competitors. We will continue to build a more powerful and seamless multi-device experience, including strengthening localization efforts to optimize how technology can blend into the everyday for our users through our SmartThings platform.”

TM Roh believes that there is still much potential to innovate in the mobile market across many areas. The innovation of form factors, such as foldables, will enrich the whole ecosystem, driving the development of third-party apps and new user experiences and that continue to redefine the limits of what a mobile device can do.

He also mentioned how the partnership with Google and Qualcomm, announced at Galaxy Unpacked 2023, will explore new possibilities for extended reality (XR) applications, while the creation of new AI-powered services and content, or intelligent in-vehicle experiences and even smarter home appliances, will also contribute towards smartphone innovation in the years to come.

“We will be kept busy bringing new innovations to our consumers. The whole smartphone and mobile industry will continue to evolve and grow in the future.”