Samsung Malaysia Electronics is proud to unveil the Galaxy A06, a smartphone that offers dependable performance and incredible value, all in one sleek package. Featuring a 6.7” HD+ immersive display, the Galaxy A06 is good for streaming your favourite content, browsing social media, or playing games with vibrant colours and sharp visuals. But the true star is the 5000mAh battery with 25W super-fast charging, enabling users to charge up to 50% in just 30 minutes. Whether you’re in a hurry or on the go, the Galaxy A06 ensures you stay connected.

KM Liew, Vice President and Head of Mobile eXperience Business at Samsung Malaysia Electronics, expressed his excitement about the new device: “The Galaxy A06 is designed to empower our users with a reliable and affordable smartphone experience. With features like fast charging, a superior camera, and Knox Vault security, we are confident that the Galaxy A06 will exceed expectations, delivering value that truly stands out.”

Capture Every Moment with Precision

Capture life’s moments with the Galaxy A06’s superior camera system. The 50MP main camera captures every detail, making it ideal for everything from stunning landscape shots to high-resolution selfies. The 8MP front camera ensures your video calls and selfies look crisp and clear, while the 2MP depth camera adds a professional touch to your portraits by creating a natural-look effect. Whether you’re snapping a quick photo of your morning coffee or documenting your travels, the Galaxy A06’s camera outperforms its competitors in the same range, giving you quality that truly stands out.

Security and Peace of Mind

In terms of security, the Galaxy A06 has you protected. With Samsung Knox Vault, your personal information is safeguarded against potential threats. The device is also equipped with a side fingerprint sensor, offering an extra layer of protection that allows you to unlock your phone quickly and securely. To keep your phone up to date, the Galaxy A06 has two OS upgrades and four years of security updates, ensuring that your device remains secure and functional well into the future.

To sweeten the deal, the Galaxy A06 launch promotion includes a free 25W super-fast charging adapter (Promotion from 6 – 30 September 2024) and a free 1-year extended warranty (Promotion from 6 September – 31 December 2024), all for just RM449[2]. This makes the Galaxy A06 an awesome choice for anyone seeking a reliable, secure, and affordable smartphone experience.

To purchase the Galaxy A06, visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a06-light-green-128gb-sm-a065flggxme/buy/

[1] While stocks last. Terms and conditions apply.

[2] RM449 is for Galaxy A06. While stocks last. Terms and Conditions apply.

[3] Colour availability may vary depending on country or carrier.

[4] Promotion Period: 6 September – 30 September 2024. While Stocks Last. Terms and conditions apply.

[5] Promotion Period: 6 September – 31 December 2024. While Stocks Last. Terms and conditions apply.

Samsung Malaysia Electronics is collaborating with Media Prima for their Jom Heboh event this year that promises to be a highlight for Kelantan folks where it will be held at RTC Tunjung, Kota Bharu from September 7^th to 9^th 2023. Samsung Malaysia is thrilled to inform and would like to invite the community to join the 3-day event filled with excitement, entertainment, and incredible prizes.

The event is designed to bring the community together, celebrate our shared culture, and offer an array of experiences that cater to every interest and age group.

Amazing Prizes Up for Grabs

At the heart of the event is a remarkable opportunity to win fabulous prizes. Key highlight will be 5 x units of the Galaxy Tab S8+ valued at RM3999 each up for grab[1], imagine the possibilities with this cutting-edge tablet! All the participant need to do is to register at the booth and stand a chance to win it! It is so simple so make sure you don’t miss it! Besides, we are having another back to school promo that only applicable to eligible students, which they will be able to enjoy a 20% discount[2] on Samsung Galaxy A series range of products by purchasing online, only at Samsung official stores when they log in Samsung account with their students email address ending in.edu.my.

A Jam-Packed Schedule of Excitement

Jom Heboh 2023, the longest running outdoor carnival on the Malaysian Book of Records. Other than getting to savour the wide variety of halal street snacks and food at the event, a host of activities from storytelling competitions, meet and greet with Studio Tonton Drama Sangat TV celebrities, and photo opportunities with mascots will keep all visitors (doesn’t matter young and old), entertained throughout the 3-day event. Whether you’re a fan of live music, dance performances, art exhibitions, or thrilling games, you’ll find something to captivate your interest.

Mark your calendar, gather your friends and family and join us at RTC Tunjung in Kota Bahru from September 7th to 9th, 2023. Be part of the excitement, make new memories, and experience the joy of winning fantastic prizes.

To find out more about the event, kindly visit Karnival Jom Heboh 2023 | XTRA for more info!

[1] Terms & Conditions Applied

[2] Only available for eligible student or employee of a Malaysia educational institution

This awesome Galaxy Experience will rock your world on the Galaxy A54 5G and Galaxy A34 5G so you can share here and there Awe-Day! Now you can also Quick Share files from the Galaxy A series to any device, including non-Galaxy devices, via links or QR codes.

Quick Share Awe-Day to Galaxy devices:

Quick Share Awe-Day to any device including non-Galaxy devices:

With the many things that you can do on your Galaxy A series – like capturing beautiful Nightography content, or creating tons of projects with expandable storage up to 1TB with an optional microSD card – you don’t want to keep it all to yourself. So if you love to share or overshare, then Quick Share is one feature you can’t live without.

Say goodbye to the days of emailing files to everyone or copying files into a thumbdrive to transfer them into other devices. Just seamlessly and conveniently send files to anyone inside or outside the Galaxy with Quick Share. Now when anyone asks, “Can you send me that?”, just whip out your Galaxy A54 5G and Galaxy A34 5G phone to share the awesome!

Pre-order your Galaxy A54 5G | Galaxy A34 5G

Get your hands on the awesome Galaxy A54 5G and Galaxy A34 5G today to enjoy this Galaxy Experience and more! When you pre-order from 24 March to 6 April 2023, you can get a free Galaxy Buds Live worth RM549 and 2 Year[1] Extended Warranty. Pre-order now at Samsung Experience Stores, Samsung Authorised Retailers and Samsung Online Store.

Jump into a world of awesome mobile experiences Awe-Day today:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

With Fun Mode, Galaxy A series users can take pictures and videos from the proprietary camera app, applying playful, quirky lenses to create any moment into a fun and unique content to share with your friends or upload on to your social media.

Fun Mode is a result of Samsung and Snap’s vision to use the latest technology to provide enjoyable camera experiences. Fun Mode is powered by Snap’s Camera Kit, allowing businesses and developers to bring the power of Snap’s augmented reality into their own applications. Now, Fun Mode has also expanded to Galaxy F and M series devices^[5].

“Galaxy users are constantly seeking new ways to express their creativity,” says Woncheol Chai, EVP and Head of Experience Planning Team at Mobile eXperience Business, Samsung Electronics. “Samsung is constantly innovating to empower users to do more of what they love. That is why we continue to grow our partnership with Snap, one of the biggest and most creative augmented reality platforms, so we can explore further improvements and bring one of the best camera experiences to more users.”

Samsung and Snap have been working to offer users around the world more engaging and localized experiences. In 2021, they launched region-specific AR Lenses in India, and since then have expanded to other countries including Germany, Indonesia, Brazil, the Philippines, and Mexico.

“Lenses are the way over 250 million Snapchatters engage with augmented reality every day, and we’re thrilled that these experiences delight and resonate with Samsung Galaxy’s community,” says Ben Schwerin, SVP of Content and Partnerships at Snap. “Integrating the Camera Kit into Samsung Galaxy’s proprietary camera is an opportunity to collaborate on compelling, local AR experiences and bring them to Galaxy users around the world.”

In addition to the Galaxy A series, Samsung has also brought its camera capabilities to the Snapchat app on Galaxy flagship devices^[6], enabling users to enjoy better resolution, alongside innovative features like super night and smooth zoom, so they can snap impressive, high-quality content.

^[1] Fun Mode availability may vary depending on device and region

^[2] Snapchat is a trademark of Snap Inc. Availability of Snapchat AR Lenses may vary by device and region.

^[3] Available on select Galaxy A series models

^[4] Source: Snap Inc. internal data (March 15, 2021 – August 22, 2022)

^[5] Available on select Galaxy M series models

^[6] Available on select Galaxy S, Note and Z series models

Samsung Malaysia Electronics announced the arrival of the latest addition to the Galaxy A Series line-up; Galaxy A13 5G. The Galaxy A Series range is designed to give customers the power to enjoy great features alongside Samsung’s latest innovation at an accessible price. The Galaxy A13 5G is the perfect embodiment of this ethos. It features a large battery, tri-camera system and fluid viewing experience, all at an incredibly affordable price point.

A Device That Can Keep Up

It’s crucial these days that we own a device that not only comes packed with amazing features but also one that can power through the day with you. Well, with the Galaxy A13 5G, the 5,000mAh[1] battery can last for – not one, but – two days[2]. On top of that, the Galaxy A13 5G also supports a 5G network, which allows you to pursue and support your passions seamlessly. Whether you’re gaming or dialling in a call with your lecturer or an important meeting from the comfort of your home, you won’t have to worry about missing out on any crucial details.

Additionally, the Galaxy A13 5G also comes equipped with an Octa-Core processor of up to 6GB RAM and 128GB of internal storage. So, when it comes to entertainment or getting down to business, this device will not disappoint you. If you need more space to store more of your favourite memories, simply add 1TB worth of storage with a MicroSD card[3].

The Terrific Trifecta

In this age, a good camera is expected in any mobile device due to the function it serves. Whether it’s for hybrid learning, or simply to create everlasting memories through a vlog, any three of the Galaxy A13 5G cameras can fulfil your wishes. This device features a 50MP main camera that lets you capture the most memorable part of your day like a professional, 2MP depth and 2MP macro cameras to let you add character to your shots with incredible detailing and finally, a 5MP front camera that gives you a bokeh effect – a beautiful effect to bring attention to your stunning selfies.

The 6.5-inch[4] HD+ Infinity-V Displays allow you to edit your shots effortlessly thanks to large real estate. And then, use your device peacefully and protect your memories or sensitive information from malware and malicious threats with Samsung Knox. On top of that, the Galaxy A13 5G also features Dolby Atmos®[5] which takes your visual experience to the next level as you play games or consume entertainment content for more immersive and captivating audio.

Get your hands on the Galaxy A13 5G today at a recommended retail price of RM1,099. The device comes in three stunning colours: Light Blue, Black and Orange.

For more information on the Galaxy A13 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a13-5g-light-blue-128gb-sm-a136blbhxme/

[1] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,900mAh.

[2] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[3] SD Card sold separately.

[4] Screen measured diagonally as a full rectangle without accounting for the rounded corners.

[5] Dedicated ATMOS content automatically applies surround sound, even when turned off.

A multi-faceted star in their own league, Dolla, a four-member girl group and ‘it girls’ from Malaysia exudes confidence, vibrant energy and style – a true embodiment of what the Galaxy A Series is all about. Dolla is no stranger to the music and fashion scene as well as to tech being the face of Samsung’s best-selling smartphone range, the Galaxy A Series. After using it for months, Sabronzo, Syasya, Angel and Tabby have a few things to say about the device they deem “perfect affordable device for trendy youngsters who are looking for practicality”.  

Being in the spotlight is no easy feat, although may seem glamorous at the first glance, work can drag on for hours even after the sun sets. Dolla believes it is crucial that the devices they are using on a day-to-day basis can keep up with their lifestyle. This is where the large 5,000mAh battery, equipped in the Galaxy A53 5G comes in handy. Even with back-to-back shoots and recording, this device will not disappoint and lasts through the day[1]. If you’re running low on power, the device supports 25W fast charging[2] too, which gets your device recharged in no time.

As recording artists, it’s only natural for these stars to create content for work and leisure. Since they have to be able to do so anytime anywhere, a versatile and powerful camera system is a must-have for these girls. One notable feature that was praised heavily by Dolla is the Galaxy A53 5G’s Night Mode. “I once went to an indoor roller skating place that had a disco theme, which was of course dark, but when I took pictures with my phone, it came out nicely and brought out the personality of the place beautifully!” the youngest member, Syasya, said.

Other than that, features that were hyped amongst the four members were Single Take – also present in Samsung’s Galaxy flagship devices – and Object Eraser. “With Single Take, creating multiple content now is easier and faster since you can get still photos, moving photos and videos with just one tap” Sabronzo shared, emphasizing its incredible usability when she’s in a time crunch. Angel also chimed in stating that she relies on Object Eraser a lot for content creation. “Because I am a perfectionist, it’s really useful to have it so I can simply remove unwanted and distracting objects from the background”.

Tabby on the other hand adores the huge 6.5-inch Super AMOLED display, with  peak brightness of 800 nits – bright and easy to see even when it is bright outside, allowing her to use the Galaxy A53 5G comfortably. “The bright and wide screen makes it so easy for me to see lyrics clearly when I’m practising singing or having a fun karaoke session in my room!” she happily shared.

If there’s one thing Dolla enjoys doing in their spare time, it’s gaming. “The screen on the Galaxy A53 5G is really smooth and huge, so it is easy for me to win games since I can see more when I play against the girls or with other players,” said Angel. With a powerful 5nm Exynos 1280 chip, the device offers better connectivity with higher fps, giving players an optimized gaming experience that will lead them to victory. The device also refreshes at 120Hz, elevating Dolla’s gaming performance by making load times faster, gameplay smoother, and graphics more powerful and life-like. Similarly, you can have the fastest gaming experience anytime and anywhere with its reliable connectivity of ultra-fast 5G connectivity.

Experience what it is like to have an awesome device like Dolla. If you haven’t gotten your hands on the Galaxy A53 5G – this is the time! Until 31 August 2022, enjoy an instant rebate of RM150 when you make your purchase. Furthermore, you can also enjoy these deals[3]:

For more information on the Galaxy A53 5G, check out https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a53-5g-awesome-blue-256gb-sm-a536elbhxme/

[1] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.

[2] 25W Super Fast Charging charger sold separately.

[3] Terms and conditions apply. While stocks last.

[4] Terms and conditions apply.

[5] Six months free trial of OneDrive 100GB cloud storage available for consumers who have purchased a Galaxy S22, S22+, S22 Ultra, A33, A53, and A73 only. Availability may vary. Google Play’s terms and conditions apply. Refer to https://www.microsoft.com/onedrive-samsung-offer for details. Offer is not available to existing Microsoft 365 or OneDrive premium subscribers (including free trials) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days.

[6] Terms and conditions apply. While stocks last.

The beat, bass, flow, and tempo of music elicit emotions and our deepest desires in a language and way of their own. It boosts creativity and has the power to flip our moods and make us live our lives in the present.

Samuel Lopez, or better known as ‘lost spaces’ in the local scene, is a melomaniac that describes music as an integral part of photographic narration – the mouth of unsaid thoughts. Samuel’s interest in music began at the young age of ten, when he would spill his thoughts onto paper with hopes to share them with the world. Since then, he found himself exploring his desires as a producer, as making music is all he thinks about!

Using the Galaxy A73 5G, which features jaw-dropping AI-powered cameras to impeccable durability and power, and vibrant displays, Samuel shares that his smartphone is a hub for him to actively connect with his audience and navigate his passion for making music. “The camera and audio recording of the phone is the biggest perk which helps with my passion,” he happily shares.

As a musician, Samuel performs at live gigs, and photographing live gigs can be challenging due to the low light, ever-changing stage lights and moving subjects. Fortunately, the AI-powered camera incorporates Optical Image Stabilisation (OIS), which significantly improves photo quality. The device can capture super-smooth films and blur-free photographs, which also aids night photography, allowing you to record moments more smoothly with finer details even in dim lighting.

“It was my first time performing in around 6 months, so it was nice to capture the crowd and my bandmates as we performed and did our thing on stage!” he exclaimed as he goes on to share his experience with the Galaxy A73 5G.

What’s more, as the atmosphere at gigs can sometimes get a little chaotic, Samuel doesn’t worry about the possibilities of damaging his phone. The Galaxy A73 5G uses Gorilla Glass 5 to reduce drop damage – making the device tougher and less prone to scratches! Even better, you can count on its IP67-rating[1] for dust and water-resistance, making the device more than durable for your everyday downtime strolls, anywhere and anytime!

Living the hustle and bustle musician life, a personal assistant is what Samuel needs. Thankfully, the Galaxy A73 5G comes with Bixby Routines – acting as a virtual assistant that learns your habits and anticipate your needs to make your hectic lives easier. “Bixby Routines definitely complements my life as an artist and producer! It helps me manage my life, allowing me to keep my days on track. Multitasking is also made easy, as it helps me answer calls or launch apps even when I am occupied with work,” he shared.

Additionally, Samuel can easily switch between multiple apps and get an immersive viewing experience on the device’s expansive 6.7-inch FHD+ Super AMOLED Plus display[2] that refreshes at 120Hz, along with a 6nm Octa-core processor – designed to improve user productivity while exploring possibilities to pursue their passions without limits.

As he relies on his smartphone to carry out his music magic, increased performance is necessary for Samuel to smoothly work without any disruptions. The Galaxy A73 5G is equipped with 16GB RAM (8GB physical RAM + 8GB virtual RAM)[3] and is generous with its internal storage of 256GB^[4] – increasing his performance even when multitasking or under the demands of powerful apps and programs.

Even better, Samuel is able to stand out on music platforms as he transforms his Galaxy A73 5G into a powerful recording tool with Dolby Atmos, enriching each note with incredible detail and clarity. No matter what your needs are, as a music enthusiast, this is an option you want to take advantage of.

Samuel believes that with the right tools in hand, you can create and share your art and music with the world – and this is why you should bag yourself a Galaxy A73 5G!

The Galaxy A73 5G is available for purchase in any Samsung Experience Stores, Authorized Dealers and Samsung Malaysia Online Store. Until 31^st July 2022, enjoy great savings when you trade-in your eligible device and receive additional rebate of up to RM150 added to the base trade-in-value[5]. Additionally, get 20% OFF Samsung Care+[6] Accidental & Liquid Breakage or Breakdown Plan for up to 2 years when you purchase the new Galaxy A73 5G. Lastly, with each purchase of the device, you can rest easy as you get to enjoy 6 months of OneDrive 100GB cloud storage for free^[7] – keeping all your lyrics safe!

For more information on the Galaxy A73 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a73-5g-awesome-mint-256gb-sm-a736blghxme/

[1] Galaxy A73 5G is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or soapy water. Safe against low water pressure only.

[2] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.6″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[3] 8GB RAM models will support up to 8GB of internal storage and 6GB RAM models will support up to 6GB of internal storage that can be used as virtual memory to improve app performance.

[4] RAM and internal memory capacity may vary by country. Actual storage availability may vary depending on pre-installed software.

[5] Terms and condition apply.

[6] Terms and condition apply: https://images.samsung.com/is/content/samsung/assets/my/offer/samsung-care-plus/Samsung-Care-Plus-TNC-consolidated-1-year-and-2-year-packages.pdf.

[7] Six month free trial of OneDrive 100GB cloud storage available for consumers who have purchased a Galaxy S22, S22+, S22 Ultra, A33, A53, and A73 only. Availability may vary. Google Play’s terms and conditions apply. Refer to https://www.microsoft.com/onedrive-samsung-offer for details. Offer not available to existing Microsoft 365 or OneDrive premium subscribers (including free trails) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days.

The way we create contents reveal parts of our personalities; it tells countless stories of who we are, who we’ve been, and our perspectives on life.

When you create content you love, you put your heart, passion, and energy into each post, giving it that extra flavor that only you can provide – and the same can be said for Digital Creator and Adobe Certified Expert, Najihah Najlaa, who loves sharing her stories through visuals with hopes that it resonates with her audience.

With jaw-dropping AI-powered quad cameras to impeccable durability and power, and vibrant displays, the latest Galaxy A33 5G gives you the awesome experience you deserve like no other – allowing Najihah to create contents that is visually electrifying with no hassle.

“I want a phone that performs the task faster, takes nice and sharp photos with rich colour display and longer battery life! I need these features when producing my content daily and browsing information. And I love how this phone performed well in those areas and I had no issues with this phone,” she happily expressed as she goes on to talk about the other awesome features on the Galaxy A33 5G.

With its dynamic and versatile camera experience, it lets you take photographs and films that are much beyond the ordinary. With OIS[1], it can handle all the jitters and shakes, providing smooth and sharp videos even in low light. “I love to take videos using my phone! And having an OIS feature is a must while shooting video to maximizing the quality of the video,” she shared.

Take photos of the most authentic scenes with its awesome network of cameras which includes a 48MP main camera, 8MP Ultra Wide camera, 2MP Depth camera and a 5MP Macro Camera which take photo-taking to the next level by giving crisper, clearer shots at every click. Even in the dark, the device can take clear videos with stunning textures and colours with Night mode – making them look spectacular.

Thanks to the device’s massive 6.4-inch[2] FHD+ Super AMOLED display that refreshes at 90Hz, Najihah is able to smoothly navigate her tasks between multiple apps, and get an immersive viewing experience, along with a 5nm Exynos 1280 processor – designed to improve user productivity while exploring possibilities to pursue their passions without limits.

Najihah often goes back and forth between her phone and tablet for work, thus, the cross-device connectivity feature called App Continuity has been her saviour. It synchronizes application data between two Samsung devices, enabling you to share your clipboard and pick up where you left off on the other device. You no longer have to lose track and go through the hassle of starting all over again, or even search it up on the internet again – you can easily browse the exact same webpage with just one click – as long as App Continuity feature on the other devices is turned on.

What’s more, if you’re always out catching inspirations for your next big thing but worry about damaging your phone, you’re just in luck! The Galaxy A33 5G uses Gorilla Glass 5 to reduce drop damage and retains the same IP67-rating[3] for dust and water-resistance. Najihah was surprised at how sturdy the phone is – as this comes especially handy for her, who’s always out and about, be it for work or leisure.

As she relies on her smartphone to do her editing work – longevity is just as crucial. Najihah excitedly shared her experience with the Galaxy A33 5G’s all-day battery life – a 5,000mAh[4] capacity that can last up to two-days[5], which is one of the many things she loves about the phone! Better yet, if you’re running low on power due to high usage, the 25W Fast Charging[6] will get your battery back to full power in no time – allowing you to dive back into creator mode!

Given the experience Najihah had with the well-crafted Galaxy A33 5G, she believes the device has provided her the flexibility she needs in bringing her creations to life. Plus, it’s super affordable!

The Galaxy A33 5G is available for purchase in any Samsung Experience Stores, Authorized Dealers and Samsung Malaysia Online Store. To top it off, from today until 31^st July 2022, get 20% OFF Samsung Care+^[7] Accidental & Liquid Breakage or Breakdown Plan for up to 2 years when you purchase any one of the devices. Even better, enjoy great savings with the Overtrade Promotion when you trade-in your eligible device and receive additional rebate of up to RM150 added to the base trade-in-value[8]. Additionally, with each purchase of the device, you can rest easy as you get to enjoy 6 months of OneDrive 100GB cloud storage for free^[9] – keeping all your memories safe!

For more information on the Galaxy A33 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a33-5g-awesome-blue-128gb-sm-a336elbhxme/

[1] OIS: Optical Image Stabilization.

[2] Measured diagonally, the screen size is 6.4″ in the full rectangle and 6.2″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cut-out.

[3] Galaxy A33 5G is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only.

[4] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860mAh.

[5] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[6] 25W Super Fast Charging charger sold separately.

[7] Terms and conditions apply, for more information: https://images.samsung.com/is/content/samsung/assets/my/offer/samsung-care-plus/Samsung-Care-Plus-TNC-consolidated-1-year-and-2-year-packages.pdf.

[8] Terms and condition apply.

[9] Six month free trial of OneDrive 100GB cloud storage available for consumers who have purchased a Galaxy S22, S22+, S22 Ultra, A33, A53, and A73 only. Availability may vary. Google Play’s terms and conditions apply. Refer to https://www.microsoft.com/onedrive-samsung-offer for details. Offer not available to existing Microsoft 365 or OneDrive premium subscribers (including free trails) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days.

Whether you’re an avid gamer who spends hours on PUBG and Mobile Legends: Bang Bang or even a newbie, having the finest smartphone, like the Galaxy A53 5G, helps gamers to be the best players they can be – and the same can be said for Muhammad Nur Ihsan, or better known as San Gaming, a professional e-sport gamer, streamer, and content creator in the gaming world.

Checking off nearly all the boxes for top specs and extensively-supported feature-packed software combined with the most powerful chipset to date, at a wonderful bargain – the Galaxy A53 5G undoubtedly is the ultimate mid-range device for dedicated gamers.

For starters, the Galaxy A53 5G is equipped with 16GB RAM (8GB physical RAM + 8GB virtual RAM) and is generous with its internal storage of 256GB[1] – offering San a boosted gaming experience – increasing his performance even when multitasking or under the demands of powerful apps and programs.

What’s more, the screen is massive. Its 6.5-inch Super AMOLED display, with a peak brightness of 800 nits[2], is bright and easy to see in the daylight – allowing San to comfortably use his smartphone for both leisure time and work. San also gets to enjoy an electrifying gaming experience thanks to its immersive screen that can spark your senses and bring your game to life.

Just like every other gamer, San’s weakness is slow game performance. Thankfully, the Galaxy A53 5G packs in a powerful 5nm Exynos 1280 chip – offering better connectivity with higher fps, giving players an optimized gaming experience that will lead you to victory. The device also refreshes at 120Hz, elevating San’s gaming performance by making load times faster, gameplay smoother, and graphics more powerful and life-like. Similarly, you can have the fastest gaming experience anytime and anywhere with its reliable connectivity of ultra-fast 5G connectivity.

As a heavy gamer, San does not have to worry about the device heating up while relying on its mobile powerhouse for his strenuous gaming demands due to its innovative cooling system that can dissipate heat more efficiently than ever before!

Longevity is also just as crucial especially when you’re spending most of your time gaming on your phone. You do not have to worry about your phone dying on you in the middle of a serious battle – with a long lasting 5,000mAh battery[3], it can keep gamers winning challenges up to two-days[4]. If you are running low on power, the device supports up to 25W fast charging[5] that gets your device recharged in no time – this allows San to get back into the battlefield in no time!

Aside from that, as a streamer and content creator too, San relies heavily on the device’s camera. “The Optical Image Stabilization Camera is really helpful! And I do not need to have good lighting as the camera function itself is able to deliver clear and sharp photos even in low light conditions,” he praised.

The upgraded multi-lens camera on the Galaxy A53 5G, which includes a 12MP Ultra Wide Camera with Optical Image Stabilization (OIS), is better than ever for a stable clarity in each picture. It can manage all of the jitters and shakes, resulting in smooth, crisp footage even in low light, making it perfect for daily video shooting. Furthermore, its 32MP front camera captures high-quality selfies, which are perfect for sharing victorious moments on social media!

Smartphones are becoming more capable gaming devices. The Samsung Galaxy A53 5G is no exception – with its upgraded performance, gamers can constantly remain ahead of the game and maintain their winning streak – it’s the ideal gaming companion for professional gamer, San.

The Galaxy A53 5G is available for purchase in any Samsung Experience Stores, Authorized Dealers and Samsung Malaysia Online Store. Until 31^st July, enjoy great savings when you trade-in your eligible device and receive additional rebate of up to RM150 added to the base trade-in-value[6]. Additionally, get 20% OFF Samsung Care+^[7] Accidental & Liquid Breakage or Breakdown Plan for up to 2 years when you purchase the new Galaxy A53 5G. Lastly, with each purchase of the device, you can rest easy as you get to enjoy 6 months of OneDrive 100GB cloud storage for free^[8] – keeping all your memories safe!

For more information on the Galaxy A53 5G, please visit: https://www.samsung.com/my/offer/mobile/galaxy-a-series-2022/

[1] RAM and internal memory capacity may vary by country. Actual storage availability may vary depending on pre-installed software.

[2] In case the adaptive brightness is set ‘On’ in the setting. When the display is exposed to over 20,000 lux as recognized by the brightness sensor of the phone, such as under environments with lots of ambient light or direct sunlight, it may increase up to 800nits brightness. The brightness values measured by the sensor may differ depending on the angle of light.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860mAh.

[4] Estimated against the usage profile of an average/typical user. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[5] 25W Super Fast Charging charger sold separately.

[6] Terms and condition apply.

[7] Terms and condition apply: https://images.samsung.com/is/content/samsung/assets/my/offer/samsung-care-plus/Samsung-Care-Plus-TNC-consolidated-1-year-and-2-year-packages.pdf.

[8] Six month free trial of OneDrive 100GB cloud storage available for consumers who have purchased a Galaxy S22, S22+, S22 Ultra, A33, A53, and A73 only. Availability may vary. Google Play’s terms and conditions apply. Refer to https://www.microsoft.com/onedrive-samsung-offer for details. Offer not available to existing Microsoft 365 or OneDrive premium subscribers (including free trails) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days.

To celebrate the launch of the Samsung Galaxy A53 5G, new research of 1,500 adults aged 18-25 years found a staggering 72% have been inspired to take up a new hobby as a direct result of watching clips on social media networks – with more than half spending four hours or more a week watching them on their smartphones – equating to a whopping 208 hours per year.

Not only are Gen Z learning new hobbies online, including roller-skating, as many as four in 10 have stepped behind their smartphone cameras to capture their own hobbies over social media too.  When asked which social media platforms were most inspiring for finding new hobbies, the study revealed TikTok (55%) as the most popular platform followed by Instagram (51%) and YouTube (48%), with the most inspirational ‘How To’ video clips including Extreme Make-up (15%), Meditation (11%), Cleaning Technology (9%) and Digital Illustration including Pet Portraiture (7%). Other new hobbies to enter the list include Bubble Nails, a new trend that creates the effect of soap bubbles on a gel manicure.

The research, inspired by the new A53 5G device – which champions content creation on the go – revealed that young adults are embracing their weird and wonderful interests online, with four in 10 of those describing their newfound hobbies as ‘Awesome’ and a third (32%) as ‘Underrated’. Intriguingly, photography (29%) was voted the number one Gen Z hobby, followed by meditation (16%) and knitting (13%). Almost a fifth polled said their hobby makes them feel liberated, and for those who post content, 74% said seeing their hobby content do well on social media meant they can’t stop smiling.

When asked about the magic formula for creating good social media visual content, almost half (46%) of those polled said good editing, followed closely by a good camera (44%), humour (43%), length of video (38%) and authenticity (36%) were the most important. The A53 5G, which launched 1st April, features a 64MP Camera and AI-powered camera, perfect for content capture on the go, and two-day battery life[1], which will suit the third of those voting battery as the most important (32%) thing to ensure your device is ready at any time.

A successful outcome for almost half of those who’ve posted content about their hobbies on social media (48%) has been forming a new online business – as a result of engaging with followers. Nearly nine in 10 content creators said their posts have been received well by their followers, gaining lots of positive comments and shares.  While over a third (37%) agreeing their following has increased by 20 per cent or more since starting to share their unusual hobby content on social media. Other key motivators for sharing include showing off their new skills (26%), personal enjoyment (25%), connecting with others (24%) and learning new things (23%).

Annika Bizon, Marketing and Omnichannel Director for Samsung UK & Ireland, commented: “After two years of various lockdowns where our creativity could have been stiffened, it’s no surprise we’ve seen an increase in awesome and unconventional hobbies coming from this generation. This audience craves expression, turning to social media outlets like never before, to watch, create and share their content. With devices like our new Samsung Galaxy A53 5G, Gen Z’s have the ultimate tool to capture better shots thanks to the AI-powered camera, multi-lens camera and longer-lasting battery – so they can focus on bringing the fun and playfulness to content creation.”

London-dwelling roller-skater, DeVante Walters 27 years old, understands how important it is to capture his passion in real-time, through smooth motion video capture. “There has been a significant rise in the roller-skating community in the past twelve months. Being without the gym for so long meant we had to adapt and find new interests that made us feel alive! That’s what it’s all about – a feeling.  For me, roller-skating has always been a passion, so I took to social platforms like TikTok to share my moves, tips, and tricks – including dance routines.  It’s totally transformed my life and by using my Samsung Galaxy A53 5G I can shoot stable videos like a pro! Above all else, it is so important to connect with others, through inspiring them to join in, discover their inner talents and have fun with it.”

TOP 30 – GEN Z HOBBIES

1. Photography
2. Meditation
3. Extreme makeup
4. Knitting
5. Coin collecting
6. Roller-skating
7. Plant collecting
8. ASMR (Autonomous sensory meridian response)
9. Hula-hooping
10. Tie-dying e.g., clothes
11. Table-top gaming
12. Origami
13. Stone skipping (throwing a flat stone across the water in such a way that it bounces off the surface)
14. Pottery
15. Fixing technology
16. Ghost hunting
17. Rock painting
18. Collecting old technology (e.g., old PCs, film cameras)
19. Digital Animation & Illustration (e.g., Pet Portraiture)
20.  Creative Storytelling
21. Geocaching (Participants use a GPS receiver or mobile device to techniques to hide and seek containers at specific locations marked by coordinates)
22. Cleaning technology (e.g., Collecting and cleaning vacuum cleaners)
23. Witchcraft (Tarot/ Spellcasting. etc)
24. Toy voyaging (Sending toys to travel around the world, or offering one a place to stay)
25. Soap carving
26. Extreme couponing
27. Extreme ironing (Ironing clothes in remote locations; classed as an extreme sport).
28. Bubble Nails (Nail Art trend, creating the effect of soap bubbles on a gel manicure)
29. Surfing/ Hydro-foiling
30. Stamp collecting

Furthermore, if you’ve been eyeing on the new Galaxy A53 5G, this is the time to get it. Until 30^th June 2022, get 20% OFF on Samsung Care+[1] Accidental & Liquid Breakage or Breakdown Plan for up to 2 years when you purchase the new device. Even better, enjoy great savings when you trade-in your eligible device and receive an additional rebate of up to RM150 added to the base trade-in value[2].

[1]72 Point conducted the research of 1,500 adults aged 18-25 in UK on behalf of Samsung.

[2] Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[3] Terms and conditions apply: https://images.samsung.com/is/content/samsung/assets/my/offer/samsung-care-plus/Samsung-Care-Plus-TNC-consolidated-1-year-and-2-year-packages.pdf.

[4] Terms and conditions apply, please see: https://shop.samsung.com/my/trade-in/