Samsung Malaysia Electronics has just welcomed the latest addition of Galaxy Buds2, the Onyx variant, to local Samsung Online Stores, Samsung Experience Stores and Samsung Authorized Dealers nationwide! The latest exciting update for Galaxy Buds2 is here as well, which includes the fan-favourite 360 Audio, sound equalizers and improvements to existing features, bringing users even more ways to personalize their listening experience.

The Onyx Galaxy Buds2 features a luxurious shade of black with premium metallic finish throughout. Unlike the other Galaxy Buds2 models which are all white on the outside and comes in a variety of colours on the inside, the Onyx version is fully black inside out, giving it a bold and sophisticated aesthetic that is sure to turn heads whenever you pop the buds out of the case.

In addition to the new colour variant, the Galaxy Buds2 is receiving a new firmware update, which adds the fan-favourite 360 Audio[1] feature from the Galaxy Buds Pro to Galaxy Buds2. The 360 Audio provides the listener with sound sources from every direction to create a realistic cinematic experience, while the Dolby Head Tracking technology pinpoints the direction of the sound following head motions to deliver an incredible three-dimensional listening experience. So, the next time you’re in the mood for a movie, remember to turn on 360 Audio in the Earbuds settings to fully immerse yourself in the action! And, at 5g apiece, they’re the lightest Galaxy Buds ever that will comfortably snug in your ears no matter how you move, sit or lie down when watching movies.

Besides personalizing sounds to your motions, tailoring audio experience to your taste comes easier with Galaxy Buds2 too. With six distinct equalizer settings such as – Normal, Bass boost, Soft, Dynamic, Clear, Treble Boost – you can easily fine-tune the audio frequencies to your perfect pitch for a more comfortable listening experience. Along with the 360 Audio support and sound customization, there have been progressive improvements in call clarity, as well as Bluetooth connectivity and stability to enhance your long distance connection and Galaxy Ecosystem experience.

Chic Onyx. Classical Graphite. Flawless White. Soothing Olive. Stylish Lavender.

Now, Galaxy Buds2 comes in five fashion-forward colours and design to fit your unique taste! The Onyx-coloured Galaxy Buds2, retailing at RM499, is now available to purchase in all Samsung Experience Stores, Samsung Authorized Dealers and Samsung Malaysia Online Store.

Be one of the first to slay in the new Onyx Galaxy Buds2!

Shop here: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds2-black-onyx-sm-r177nztaxme/

[1] Available only on Samsung Galaxy smartphones and tablets with Android One UI version 3.1 or later. 360 Audio and Dolby Head Tracking support may vary depending on app and content.

To help you decide, below is a quick comparison of Galaxy Buds series:

Side-by-side Galaxy Buds Comparison

To purchase the Galaxy Buds, kindly visit:

Galaxy Buds2: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds2-lavender-sm-r177nlvaxme/ 

Galaxy Buds Pro: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds-pro-violet-sm-r190nzvaxme/

Galaxy Buds Live: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds-live-mystic-bronze-sm-r180nznaxme/

[1] Use Galaxy ‘Earbud fit test’ on Galaxy Wearable app to find your perfect silicone tip for your ears. The soft, flexible silicone tips come in 3 different sizes. Active Noise Cancelling works best with the right fit.

[2] Two-way speakers of Galaxy Buds2 are made up of a Woofer for more powerful bass, and Tweeter for clear high note. Offering six different equalizer settings (Normal, Bass Boost, Soft, Dynamic, Clear, Treble Boost), users can personalize their audio experience by adjusting the equalizer mode.

[3] A new machine learning-based solution for clear call in Galaxy Buds2 that filters out a variety of distracting background noises to maximize call clarity.

[4] Active noise canceling on Galaxy Buds2 received UL Verification for cutting external background noise by up to 98 percent.

[5] Galaxy Buds2 is protected against sweat and water splash when tilted up to 15 degrees vertically.

[6] Galaxy Buds2 and case provide up to 20 hours of battery life when the case and earbuds are charged to 100%. Battery life may vary and depend on usage conditions, settings, number of times charged, Bluetooth signal strength, and other factors. Play time may vary based on settings.

[7] Active Noise Canceling (ANC) on Galaxy Buds Pro cuts external background noise by up to 99%, backed by UL Verification.

[8] Available only on mobile devices running Android One UI version 3.1 or later. 360 Audio and Dolby Head Tracking support may vary depending on app and content.

[9] Galaxy Buds Pro must be connected to a Galaxy device with a data network or Wi-Fi connection to fully operate Bixby features; Samsung Account login also required. Bixby only recognizes certain accents and dialects of English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain) and Portuguese (Brazil).

[10] IPX7 is based on laboratory test conditions for submersion in up to 1 meter of fresh water for up to 30 minutes. Not advised for beach or pool use. Charging case is not water resistant. If the earbuds are damaged, they are not guaranteed to be water resistant. If the earbuds or your hands are wet, they must be dried thoroughly prior to handling or placing into the charging case. If placed into the charging case without drying, the earbuds may be damaged.

[11] Galaxy Buds Pro and case provide up to 18 hours of battery life with ANC ON and up to 28 hours of battery life with ANC OFF, when the case is charged to 100%. Actual battery life and charging time may vary by usage conditions, number of times charged and many other factors.

[12] Galaxy Buds Live and case provide up to 21 hours of battery life the charged to 100%. Based on internal testing. Audio playback time tested by pairing a pre-production Galaxy Buds Live to a recently released Galaxy smartphone with settings (Active Noise Cancellation on, Bixby voice wake-up off). Actual battery life and charging time may vary by usage conditions, number of times charged and many other factors.

“As we enter this new decade, 5G will completely change how we communicate and how we experience the world around us,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As all three Galaxy S20 variants come with 5G connectivity[1], Samsung is providing a next-generation device for transforming people’s lives. With an incredible, AI powered camera, you can capture the moments as they happen and connect more seamlessly with the people you love.”

SHAPING THE FUTURE OF COMMUNICATION

With 5G, a new decade of mobile innovation is beginning. And to harness this new generation of connectivity, every device in the Galaxy S20 series—the Galaxy S20, Galaxy S20+ and Galaxy S20 Ultra—comes equipped with the latest 5G technology.[2] The Galaxy S20+ and Galaxy S20 Ultra are the first devices able to power new mobile experiences that take advantage of both sub-6 and mmWave. The Galaxy S20 supports sub-6.[3]  All three devices are capable of delivering non-standalone and standalone 5G capabilities.

CHANGING HOW WE CAPTURE

Now, more than ever, we capture our lives and tell our stories through our smartphones—and that is why the camera is the single-most important feature for consumers purchasing a new smartphone. Designed for the way we live, the Galaxy S20 introduces an entirely new camera system—powered by AI and with our biggest image sensor yet—to bring out the best in every image and every moment.

• Details in Stunning Clarity: With a larger image sensor available on the Galaxy S20 series, camera resolution is significantly increased, for more detailed images with added flexibility for editing, cropping, and zooming. S20 and S20+ have a 64MP camera. S20 Ultra has 108MP camera. Another benefit is that the larger sensors take in more light, so you get rich image quality even in low light situations. The S20 Ultra takes things a step further with the option to shift dynamically between a high resolution 108MP mode and a 12MP mode, thanks to nona-binning technology which combines nine pixels into one at the sensor level.
• Groundbreaking Zoom Capability: With the Galaxy S20’s Space Zoom technology that uses a combination of Hybrid Optic Zoom and Super Resolution Zoom, which includes AI-powered digital zoom, even when you are far away you can zoom in close. Use up to 30X zoom on the Galaxy S20 and S20+, or step-up to the revolutionary folded lenses on the S20 Ultra, which uses AI powered, multi-image processing to reduce quality loss at high zoom levels so that users can experience Super Resolution Zoom up to 100X with a clearer view ever than before.
• Single Take, Multiple Possibilities: Single Take lets you stay in the moment, while you capture the moment. Thanks to its AI camera technologies, the Galaxy S20 can capture a number of photos and videos, such as Live focus, cropped, Ultra Wide and more that captures your moment the best.
• Pro-Grade Filming Capability: The Galaxy S20 offers stunning 8K video shooting, so users can capture their world in true-to-life color and quality. When you are done shooting, stream your video to a Samsung QLED 8K TV and enjoy its best-in-class viewing experience[4] or grab a still from an 8K video and turn it into a high-res photo. And, even the bumpiest videos look like they were shot using an action cam, thanks to Super Steady and its anti-rolling stabilization and AI motion analysis.

DO WHAT YOU LOVE, BETTER

The Galaxy makes the experience of everything we love to do on our phone, easier and better. With new features and impactful partnerships, inspired by open collaboration, the Galaxy S20 is built for how we use our phones today.

• Music: Whether you are just waking up, or heading to the gym, enjoy a personalized soundtrack based around your routine, thanks to a new integration between Spotify and Bixby Routines. With Music Share, extend your paired Bluetooth connection to a car stereo or speaker via your device, so you and your friend can take turns DJ-ing during a road trip.[5]
• Exceptional Video Chat on Google Duo: Video chat more easily with all of the most important people in your life on the Galaxy S20. With 5G, the Galaxy S20 enhances the video chatting experience through a deep integration with Google Duo, bringing new Duo features first to Galaxy S20. Now, from the dialer, you can tap Duo to start a video call and enjoy, for the first time ever, FHD quality. Google Duo is compatible across operating systems, so you are not limited in who you can video chat with. Fit the entire family in the frame, using the wide lens; and talk to up to 8 friends, at once.
• YouTube on 5G: Share your 8K videos with the world faster and better. Samsung partnered with YouTube so you can upload your 8K videos directly to YouTube—and with integrated 5G capabilities, experience ultra-fast upload speeds.[6]
• Entertainment: Taking advantage of the Galaxy S20’s pro-grade camera, Netflix and Samsung are working together to put the Galaxy S20 in the hands of renowned directors to capture bonus content based on popular Netflix Originals. Users can also discover Netflix’s best-in-class content through an improved integration with Galaxy devices, enabling ease of content discovery and accessibility via Samsung Daily, Bixby, and Finder.[7]
• Gaming: The Galaxy S20 series takes mobile gaming to the next level. With a 120Hz display, you’ll have the ability to experience incredibly smooth gaming. Later this spring, Samsung partner, Microsoft, will launch its popular Forza Street in the Galaxy Store, marking the first time the game is coming to mobile. Combined with a fast processor, 12GB of RAM[8], audio tuned by AKG and a game booster working in the background to optimize settings for peak performance, the Galaxy S20 offers a powerful gaming experience.

EXPERIENCE ENDLESS POSSIBILITIES 

As our latest flagship device, the Galaxy S20 series features the premium technologies that Galaxy fans have come to know and expect. The most secure device Samsung has ever made, the Galaxy S20 is protected by Knox—the industry-leading mobile security platform that protects the device from the chip level through to the software level. The Galaxy S20 also features a new, secure processor which protects against hardware-based attacks.

Powered by a big, intelligent battery, the Galaxy S20 series comes with a 25W fast charger, while the S20 Ultra supports 45W Super Fast charging as well. [9] The entire series is equipped with massive storage as standard (128GB for S20; 128GB, 256GB and 512GB for Galaxy S20+ and S20 Ultra).[10]

With Galaxy S20, you can also experience Samsung’s cleanest, simplest, most intuitive interface yet with One UI 2. You can also use the Galaxy S20 to control your smart home with SmartThings, achieve your health and wellness goals with Samsung Health, pay on the go with Samsung Pay, and more. [11]

GALAXY BUDS+

And with Samsung Galaxy Buds+, you can immerse yourself in your favorite music and podcasts. Sound by AKG, Buds+ feature 2-way speakers; 3 mics for unparalleled sound and voice quality; and an incredibly long battery life—up to 11 hours from Buds+ and an extra 11 hours in the case.[12] Buds+ app, ‘Galaxy Buds+’, is now iOS compatible, so you can enjoy a great audio experience no matter which device you use.[13] And with the Spotify partnership, listen to the tunes and podcasts you love more easily by hitting play with a single press.[14]

GALAXY S20 AVAILABILITY

Starting on March 6, 2020, the Galaxy S20 series will be available in various, classic colors.[15]

       Galaxy S20: Cosmic Grey, Cloud Blue, Cloud Pink

       Galaxy S20+: Cosmic Grey, Cloud Blue, Cosmic Black

       Galaxy S20 Ultra: Cosmic Grey, Cosmic Black

For more information about the Galaxy S20, visit www.samsung.com/my, https://news.samsung.com/my/ or www.samsungmobilepress.com.

Galaxy S20, Galaxy S20+ and Galaxy S20 Ultra Specifications[16]

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Product specifications in Malaysia can be found at www.samsung.com/my

[2] Product specifications in Malaysia can be found at www.samsung.com/my

[3] Product specifications in Malaysia can be found at www.samsung.com/my

[4] 8K streaming available on 2019 and 2020 Samsung QLED 8K TVs.

[5] Galaxy S20 devices only.

[6] Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details.

[7] Bixby will be available only in Korea and the US. Availability may vary by model, carrier and market.

[8] Availability may vary by region or carrier.

[9] 45W Super Fast Charger sold separately.

[10] Product specifications in Malaysia can be found at www.samsung.com/my

[11] May vary by model, market and carrier.

[12] Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application usage patterns. Results may vary.

[13] Compatible with iPhone 7 and higher, running iOS 10 or higher.

[14] Availability may vary by country or carrier.

[15] Colors and models may vary by markets, carriers and retailers.

In their latest iteration, Samsung’s Galaxy Buds have been engineered to deliver premium audio in a truly wearable design. Let’s take a deep dive into the features, from acoustic design to software to form, that enable the wireless earbuds to provide a new mobile audio experience.

Sound by AKG

The latest Galaxy Buds mark the first time that AKG is bringing outstanding sound quality to a truly wireless product. But what defines excellent sound quality? A cursory glance at audio reviews and audiophile forums will show that the answers are diverse. While some users favor rich bass tones, others prefer headphones with a spacious soundstage.

There is, perhaps, no person better qualified to answer this question than Dr. Sean Olive, Acoustic Research Senior Fellow at Harman International. For the past seven years, Dr. Olive and his team have been conducting in-depth research into the perception and measurement of headphone sound quality.

“Good sound is achieved when the headphones accurately reproduce the music without adding any audible distortion or noise to the original sound,” he says.

Dr. Sean Olive (middle) testing headphones with his team

By testing the response of a wide range of listeners, Dr. Olive and his team have developed an objective tool to measure the sound quality of headphones. Dubbed the Harman Target Curve, the measurement helps audio engineers design headphones that replicate the experience of listening to music in a reference listening room.

“Sound quality involves different attributes, including spectral or timbral qualities, spatial qualities and distortion, and noise. The goal for AKG is to be as neutral, accurate and transparent as possible for each of these attributes,” he explains.

Described by Dr. Olive as “a perfect marriage between science, engineering, and art,” Galaxy Buds were tuned to the Harman Target Curve by acoustic engineers at AKG. The wireless earbuds achieved a truly impressive performance on the Curve, significantly higher than other wireless earphones, winning the praise of Dr. Olive.

“The sound quality of the new Galaxy Buds is impressive,” Dr. Olive says. “It is difficult to say they have any sonic personality, which is the ultimate compliment I can give.”

Users can tailor the tone of the Galaxy Buds to suit their tastes and different musical genres by using the customizable equalizer, which features five unique settings. With eartips designed to maximize the noise-minimizing advantages of canal-type earbuds, Galaxy Buds let users listen to their favorite tunes, regardless of the surroundings.

Scalable Codec

In addition to perfecting the acoustics, designing wireless earbuds presents additional challenges. For one, the reliance on Bluetooth to transmit audio information makes wireless earbuds susceptible to interference.

Featuring Samsung’s proprietary Scalable Codec, Galaxy Buds ensure that users can enjoy their favorite tunes without interruption. The codec prevents audio chopping by changing the bit-rate according to the strength of the Bluetooth connection. When the wireless connection is weak, Scalable Codec automatically encodes the audio information with a higher compression ratio, allowing the earbuds to receive data without interruption.

Adaptive Dual Microphone

Galaxy Buds’ noise-canceling capability extends beyond the listening experience. Featuring an Adaptive Dual Microphone, the wireless earbuds also minimize external noise in phone conversations.

The Adaptive Dual Microphone combines signals from an inner and outer microphone. While the outer receiver detects audio in the surrounding area, the inner microphone picks up vibrations resonating inside the body. By processing and mixing the two sources, the Adaptive Dual Microphone produces an accurate representation of the user’s voice. The microphones are further enhanced by SolomonVoice technology and Wind Noise Reduction capability to help Galaxy Buds deliver the user’s voice clearly.

Kuala Lumpur, 31 May 2019 – Your memory is full, your files can’t be transferred and your battery level is at 1% – sound familiar? There are plenty of reasons why you should make the switch to Samsung now and never look back. Today, Samsung Malaysia Electronics launches its #iChanged campaign, with the aim to inspire people from all walks of life to discover a world filled with endless possibilities. This campaign features a series of real Malaysians on how they started experiencing their lives through a prism effect of their devices.

“Our users have always been at the heart of every Samsung product. Each feature in all our devices is designed to help our consumers have a richer and more meaningful experience; to us, that is the true definition of innovation. Through this campaign, Samsung would like to ignite the courage for everyone to take the first bold step and make the change to own the impossible.” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

One of the awesome benefits of switching to a Samsung smartphone is the Smart Switch software, which allows users the freedom to transfer photos, music, videos and contacts from an existing smartphone to a new Samsung device. The software supports iOS devices, as well as other Android smartphones.

The #iChanged campaign showcases the beauty of breaking away from what people think ‘you should do’, and embraces one’s true self by pushing the boundaries and doing what you think you can’t. Catch a glimpse of this campaign from various billboards, YouTube, buses around KL city and many other spaces.

To celebrate its launch, Samsung is kicking off two incredible promotions* from 31^st May to 31^st July 2019, which include:

*Terms and conditions apply.

For more information, please visit www.ichanged.com.my/.

Samsung Newsroom spoke with Dr. Sean Olive, Acoustic Research Senior Fellow for HARMAN International, where he has worked since 1993. He directs the Corporate HARMAN X Sound Quality Group, whose research has mainly focused on the perception and measurement of sound reproduction including loudspeakers, room acoustics, automotive audio, headphones, and smart speakers.

Dr. Sean E. Olive, Senior Fellow, Acoustic Research HARMAN INTERNATIONAL

Q. What are the current music listening trends especially amongst a young generation and how does the context of listening to music influence our experience?

Music today is heard under many different contexts and environments often serving as an accompaniment to daily activities such as exercise, commuting, work, and shopping.

Among Millennials, digital streaming of music has become the preferred means to listen to music. They listen to 75% more music on a daily basis than Baby boomers.¹ A 2016 study from Northwestern University found that when it comes to music discovery, young people value convenience the most, favoring music services that are available across many platforms for easy access.

Moreover, new channels of digital music distribution such as music apps have made it easier for consumers to access a deeper catalogue of music from different artists and genres than ever before. Millennials in particular like to select their own tracks and tend to jump across platforms to hear the songs they like, and will skip songs they don’t like after hearing a few bars. We’ve moved from listening to entire albums from the same artist to listening to individual tracks from multiple artists across different genres, which has not only significantly affected our experience, it impacts how music is created, recorded and distributed.

Q. Does the equipment matter when we’re listening to music or does a great song suffice?

Good equipment can’t fix a bad song or performance but it can make it sound wonderful. Good equipment allows us to hear all the notes of the music from the lowest pipe organ note to the highest overtones of the piccolo accurately reproduced with correct spectral balance and dynamic nuances. There is nothing more exciting than to experience a Beethoven Symphony reproduced through your audio system at home at concert levels without strain or compromise.

Q. What are some practical tips on how we can improve the quality of the music we listen to on a regular basis, including improving our listening experience?

For headphone listening, the fit and seal of the cup or ear-tip is critical to hearing good bass. If sound leaks out of your ear you are less isolated from background noise and will hear less bass.

For loudspeaker listening, proper placement is critical to achieving balanced sound and stereo imaging. The stereo speakers should be equidistant from the listener at an angle of ± 30 degrees in order to hear instruments properly distributed between the speakers. Moving them 1-2 meter away from the walls can reduce excess bass or muddiness. The speakers should be angled towards the listening spot with the tweeter at the same height as the ears of a seated listener.

Q. What does a listener need to pay attention to when they choose the device on which they listen to music?

Many speaker systems, particularly portable Bluetooth systems have limitations in how much bass they can reproduce particularly at higher volume levels. To hide this fact they will sometimes add extra upper bass, or for active speakers, they will reduce the bass as you turn up the volume making it sound thin and anemic. Apart from that, listen to tracks with instruments that cover the entire spectrum and listen for how smooth and even-balanced the sound is. The spectral balance should be smooth and even and sound neither bright/dull, or too full/thin. When you turn up the volume, the balance shouldn’t change significantly or get harsh and fuzzy (an indication of distortion).

Lexicon SL-1

Q. HARMAN launched Lexicon SL-1 recently. What are HARMAN’s expectations for the launch?

Musicians are probably familiar with the Lexicon brand, which invented digital reverberation. This is truly a unique loudspeaker in that the sounds radiated from it range from a narrow focus for an intimate sound to a very broad omnidirectional pattern without a significant change to the timbre of the sound. This gives you the option of hearing a very focused sound or a very spacious sound depending on the choice of music, room acoustics or personal taste. The so-called stereo sweet spot can also be beamed to wherever the listener chooses to sit.

Q. With technological innovations in audio technology, can more people become audiophiles and learn to appreciate high quality audio production and subtle differences that elevate the music to another level?

It is clear from HARMAN’s sound quality research over the past 25+ years that most naive listeners can hear and appreciate better sound quality when given the opportunity to compare different products side by side whether it’s loudspeakers, headphones or lossless versus low-bit MP3 music. With the decline of brick-and-mortar audio stores replaced by internet sales there are fewer opportunities to test products side by side. So, we have to figure out how to educate and reach more consumers on what is good sound, better communicate the benefits, and make it easier for them to find and achieve critical listening. The opportunities are huge since audio is consumed everywhere (car, home, cinema, work, gym and on-the-go). For example, we are working on a consumer-focused version of our listener training software called “How to Listen” that we hope to make available soon.

Q. How can you meet the balance between professional level sound quality and popularization?

HARMAN makes audio products for both professional and consumers. The sound quality targets are essentially the same. Any film, television, or music track mixed on a JBL professional monitor or AKG headphone should sound much the same on our higher quality consumer products. The differences mainly lie in the industrial design, features and user experience.

HARMAN Luxury Audio Studio in Munich, Germany

Q. HARMAN recently opened a luxury studio in Munich, Germany. Could you tell us a little bit about the studio and the features of the studio that you want people to know about?

Dedicated to the Art of Listening, the new Luxury Studio celebrates and showcases HARMAN’s award-winning luxury audio brands through a uniquely immersive approach.

HARMAN’s Luxury Audio Group boasts five prestigious brands—JBL Synthesis, Mark Levinson, Revel, Lexicon and ARCAM—which together deliver the most advanced high-performance audio systems available anywhere in the world. The HARMAN Luxury Audio Studio was designed to serve not only as a billboard for these remarkable, award-winning brands, but to offer HARMAN’s customers and partners the opportunity to interact with them in a wholly original way.

Resembling a musician’s loft, the studio contains a stereo lounge with a vinyl record wall and a conference room. Everything in the studio was designed using materials chosen for their acoustic properties, with vintage layers and textures throughout the space. Completing the studio is a state-of-the-art JBL Synthesis 7.4.4 home theater with Dolby Atmos® to be used as a testing ground for HARMAN’s latest products while providing a luxury in-home experience certain to impress audiophiles and audio professionals alike.

Q. Is there any HARMAN technology applied to Samsung products?

Yes, one example is the new AKG Headphones like the N5005 and N700, and Samsung Galaxy Buds. These new products are designed to conform to the HARMAN Target Curves, which is based on HARMAN X’s research into listener sound quality preferences. The sound profile is very precise and refined, and preferred by the majority of listeners we’ve tested.

In addition, there are already ongoing collaborations between Harman and Samsung in Lifestyle, Professional and Automotive spaces. HARMAN’s expertise, technologies and markets are a natural compliment to Samsung’s so it only makes sense that such collaborations continue.

Q. What will the future look like in the way we listen to music?

We listen to music today more than ever, and this will continue. Autonomous driving is one example where humans will have more free time to actively listen to music with full attention. As we better understand the science of how music and our mode of listening affect our health and wellbeing, we will become more aware and motivated to become active listeners.

¹ Digital Music News : Millennials Listen to 75% More Music Than Baby Boomers, Study Finds (June 2, 2016)