With Fun Mode, Galaxy A series users can take pictures and videos from the proprietary camera app, applying playful, quirky lenses to create any moment into a fun and unique content to share with your friends or upload on to your social media.

Fun Mode is a result of Samsung and Snap’s vision to use the latest technology to provide enjoyable camera experiences. Fun Mode is powered by Snap’s Camera Kit, allowing businesses and developers to bring the power of Snap’s augmented reality into their own applications. Now, Fun Mode has also expanded to Galaxy F and M series devices^[5].

“Galaxy users are constantly seeking new ways to express their creativity,” says Woncheol Chai, EVP and Head of Experience Planning Team at Mobile eXperience Business, Samsung Electronics. “Samsung is constantly innovating to empower users to do more of what they love. That is why we continue to grow our partnership with Snap, one of the biggest and most creative augmented reality platforms, so we can explore further improvements and bring one of the best camera experiences to more users.”

Samsung and Snap have been working to offer users around the world more engaging and localized experiences. In 2021, they launched region-specific AR Lenses in India, and since then have expanded to other countries including Germany, Indonesia, Brazil, the Philippines, and Mexico.

“Lenses are the way over 250 million Snapchatters engage with augmented reality every day, and we’re thrilled that these experiences delight and resonate with Samsung Galaxy’s community,” says Ben Schwerin, SVP of Content and Partnerships at Snap. “Integrating the Camera Kit into Samsung Galaxy’s proprietary camera is an opportunity to collaborate on compelling, local AR experiences and bring them to Galaxy users around the world.”

In addition to the Galaxy A series, Samsung has also brought its camera capabilities to the Snapchat app on Galaxy flagship devices^[6], enabling users to enjoy better resolution, alongside innovative features like super night and smooth zoom, so they can snap impressive, high-quality content.

^[1] Fun Mode availability may vary depending on device and region

^[2] Snapchat is a trademark of Snap Inc. Availability of Snapchat AR Lenses may vary by device and region.

^[3] Available on select Galaxy A series models

^[4] Source: Snap Inc. internal data (March 15, 2021 – August 22, 2022)

^[5] Available on select Galaxy M series models

^[6] Available on select Galaxy S, Note and Z series models

Samsung Malaysia Electronics announced the arrival of the latest addition to the Galaxy A Series line-up; Galaxy A13 5G. The Galaxy A Series range is designed to give customers the power to enjoy great features alongside Samsung’s latest innovation at an accessible price. The Galaxy A13 5G is the perfect embodiment of this ethos. It features a large battery, tri-camera system and fluid viewing experience, all at an incredibly affordable price point.

A Device That Can Keep Up

It’s crucial these days that we own a device that not only comes packed with amazing features but also one that can power through the day with you. Well, with the Galaxy A13 5G, the 5,000mAh[1] battery can last for – not one, but – two days[2]. On top of that, the Galaxy A13 5G also supports a 5G network, which allows you to pursue and support your passions seamlessly. Whether you’re gaming or dialling in a call with your lecturer or an important meeting from the comfort of your home, you won’t have to worry about missing out on any crucial details.

Additionally, the Galaxy A13 5G also comes equipped with an Octa-Core processor of up to 6GB RAM and 128GB of internal storage. So, when it comes to entertainment or getting down to business, this device will not disappoint you. If you need more space to store more of your favourite memories, simply add 1TB worth of storage with a MicroSD card[3].

The Terrific Trifecta

In this age, a good camera is expected in any mobile device due to the function it serves. Whether it’s for hybrid learning, or simply to create everlasting memories through a vlog, any three of the Galaxy A13 5G cameras can fulfil your wishes. This device features a 50MP main camera that lets you capture the most memorable part of your day like a professional, 2MP depth and 2MP macro cameras to let you add character to your shots with incredible detailing and finally, a 5MP front camera that gives you a bokeh effect – a beautiful effect to bring attention to your stunning selfies.

The 6.5-inch[4] HD+ Infinity-V Displays allow you to edit your shots effortlessly thanks to large real estate. And then, use your device peacefully and protect your memories or sensitive information from malware and malicious threats with Samsung Knox. On top of that, the Galaxy A13 5G also features Dolby Atmos®[5] which takes your visual experience to the next level as you play games or consume entertainment content for more immersive and captivating audio.

Get your hands on the Galaxy A13 5G today at a recommended retail price of RM1,099. The device comes in three stunning colours: Light Blue, Black and Orange.

For more information on the Galaxy A13 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a13-5g-light-blue-128gb-sm-a136blbhxme/

[1] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,900mAh.

[2] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[3] SD Card sold separately.

[4] Screen measured diagonally as a full rectangle without accounting for the rounded corners.

[5] Dedicated ATMOS content automatically applies surround sound, even when turned off.