In an era where technology evolves at lightning speed, the integration of artificial intelligence (AI) into our daily lives is no longer a futuristic dream but a present reality. For many, the next big leap in smartphone technology is found within Samsung’s latest innovations, particularly Galaxy AI. As we dive deeper into this new chapter, it’s essential to understand how Galaxy AI caters to the ever-evolving needs of those seeking to upgrade to a more advanced and intuitive experience.

The Dawn of Generation AI

Generation AI represents a seismic shift in how we interact with technology. Unlike previous tech revolutions, AI is not just an addition to our devices but a fundamental transformation in how they operate and serve us. This isn’t just about voice assistants or facial recognition; it’s about a deeper, more intuitive integration that anticipates and responds to our needs.

Young or old, we have acclimated ourselves in a world where technology is not just an accessory but a way of life. Most of us have become digital natives who expect their devices to be not just functional but smart, adaptive, and seamlessly integrated into their daily routines. For us, AI means more than just advanced features; it’s about personalization and efficiency.

For this purpose, many users look to elevate their smartphone experience, seeking features that are more advanced and cutting-edge technology. Transitioning to more advanced mobile devices and incorporating Galaxy AI into their daily lives offers a compelling reason to make the switch.

Samsung’s S series, known for its premium build and top-notch performance, now comes equipped with Galaxy AI, bringing a new level of intelligence to the device. This transition is more than just a hardware upgrade; it’s about embracing a new way of interacting with your smartphone. The S series, with its advanced processors and AI capabilities, ensures that users experience improved camera functionalities, and smarter content creation options.

The Evolution from Older Samsung Phones

Older generation Samsung phones, while reliable and functional, often lack the advanced AI capabilities that define the latest models. As technology progresses, these older devices can feel limited compared to the innovations found in newer models. Galaxy AI represents a significant leap forward in this regard, offering features that were previously unimaginable.

For users of older Samsung phones, upgrading to a model with Galaxy AI means stepping into a world where the device not only meets but anticipates your needs. From enhanced security features to improved camera capabilities and smarter app management, the difference is striking. The AI-driven enhancements ensure that users benefit from the latest advancements in technology, making the upgrade a worthwhile investment.

Joining the S Series Family

Joining the S series family is more than just acquiring a new phone; it’s about joining a community of tech enthusiasts who value cutting-edge technology and premium experiences. Samsung’s S series, with its integration of Galaxy AI, offers a sophisticated blend of style and functionality. The AI-powered features are designed to make every interaction more intuitive and efficient.

For those considering this upgrade, the benefits are clear. Galaxy AI not only improves the performance of your device but also enriches your overall user experience. Features such as adaptive screen brightness, intelligent power management, and advanced photo editing tools are just a few examples of how AI can enhance everyday tasks.

Accessing the Power of AI in Your Everyday Life

The true value of Galaxy AI lies in its ability to integrate seamlessly into everyday life. It’s not just about high-tech features; it’s about making technology work for you in meaningful ways. For instance, Galaxy AI’s predictive text and personalized suggestions make communication faster and more intuitive. Its advanced camera features, powered by AI, ensure that every photo is optimized for the best possible result, while its smart battery management keeps your device running longer, tailored to your usage patterns.

In conclusion, Samsung’s Galaxy AI is setting a new standard for what smartphones can achieve. For Generation Z and those looking to upgrade from the A series or older devices, the S series represents an opportunity to experience the future of mobile technology today. By integrating AI into every aspect of the user experience, Samsung is not just keeping up with technological advancements but leading the way. Embracing Galaxy AI means stepping into a world where your smartphone is not only a tool but an intelligent companion, enhancing every aspect of your digital life.

To explore the latest Samsung Galaxy S Series phones, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/

AI-Volution x Bomb Battle – Stay alert, decode puzzles and escape from the inactive spacecraft located at Semua House, level B2

Step into an exceptional journey of intrigue and excitement as the Semua House takeover by Samsung Malaysia reaches its apex, unveiling the essence of immersive entertainment: an escape room adventure like no other. Picture yourself plunging into the heart of the action, where every twist and turn is controlled by cutting-edge Galaxy AI technology, powered by the Samsung Galaxy S24 series.

In collaboration with Bomb Battle, Asia’s first immersive video game experience, you are invited to join an elite national space exploration team on a classified mission: to discreetly investigate a seemingly abandoned and inactive spacecraft for signs of alien existence. Presented with a curious, whimsical sci-fi vibe and featuring the iconic Galaxy stars in the center of focus, this expedition launches the world into the AI evolution. Armed with the Galaxy S24 series, you will meticulously navigate through the vessel, staying vigilant for any signs of life—be they alien or otherwise. Maneuver through each room, leveraging on Circle to Search with Google and Galaxy AI capabilities such as Note Assist, Chat Assist, Live Translate and Photo Assist to pass quizzes and escape.

5 Stages You Should Know

Join the Galaxy AI-Volution adventure with five stages to conquer. Earn points as you complete each stage and redeem exciting gifts[1]. Open to everyone from 27 April – 26 May 2024, 10am – 10pm:

1. Welcome Aboard – Find out what’s ahead and tips to help you clear stages on ground floor
2. Ready for Takeoff (5 points upon completion) – Officially enrol yourself with a photo ID taken at our AI Edit Photowall. *Hint: Look for the UFO, located on Ground Floor
3. AI-Volution x Bomb Battle (15 points upon completion) – Stay alert, decode puzzles and escape from the inactive spacecraft located at level B2 with Galaxy S24 Ultra as your tool
4. The Winning Shot (5 points upon completion) – Take a winning photo of yourself in the Nightography room at B1 using the Galaxy S24 Ultra.
5. Share the Victory (5 points upon completion) – Lastly, share and tag a victorious group photo of you and your comrades to redeem amazing gifts!

Redeem Epic Gifts

The more points you score, your chances to score epic rewards skyrocket! Get ready to seize the opportunity to redeem exclusive merchandise and POP MART figurines[2]:

15 points – RM10 Touch ‘N Go Credit

20 points – Samsung Galaxy x Mindfreakxx Merchandises

30 points – Pop Mart Blind Box Figurine (Random figure)

Marketplace Curators Lab & The Messy Club

There’s more of Galaxy AI to discover! From 3 May – 26 May 2024, we’re teaming up with Curators.Lab and The Messy Club to bring you cool vendors with new ways to browse and shop. It’s all about mixing new tech with retail experience. Don’t miss out on the fun!

Do stay tuned to our social media for more updates.

Instagram: www.instagram.com/samsungmalaysia/

Facebook: https://facebook.com/SamsungMalaysia/

To learn more about Galaxy S24 series, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/

To learn more about Galaxy AI, please visit: https://www.samsung.com/my/galaxy-ai/

[1] Terms and Conditions apply. Event is on a first come first served basis, and while stocks last.

[2] Each customer is eligible to one (1) redemption only, on a first come first serve basis and while stocks last. Terms and Conditions apply.

Samsung Malaysia and Semua House, an iconic landmark located in Kuala Lumpur’s vibrant textile district, announced their innovative collaboration, fusing the worlds of art and technology. Samsung Malaysia is transforming Semua House with a variety of creative offerings of innovative arts and culture. This partnership not only amplifies the distinct brand identities of Samsung Galaxy and Semua House but also redefines consumer experiences with a refreshing touch of unconventionality, with the Galaxy S24 series, powered by Galaxy AI.

“Samsung is dedicated to fostering creativity across diverse avenues. We take pride in empowering our aspiring homegrown artists to pioneer a new era of innovation and expression, blending rich heritage with urban influence and technological advancement in Malaysia,” said Elaine Soh, Chief Marketing Officer at Samsung Malaysia. “Through our collaboration with Semua House, we aim to encourage consumers to explore their creativity and express it without limitation.”

Connecting Artists and Audiences through Galaxy AI

From 21 March to 29 April 2024, experience KA.IN, the latest fashion community space that seamlessly merges artistry, diversity, and sustainability. Join Malaysian artists Dhani Illiani, Amani Azlin, and Shahrina Shahrin on an immersive journey through three experiential stations, powered by Galaxy AI. Explore their creative visions and connect with their artistry like never before. Read below to find out more about the experiential stations:

• Immersive Raya Dark Room – Step into an immersive dark room at the KA.IN exhibition, where the masterpieces of three female artists await, inviting visitors to explore the captivating fusion of tradition and innovation. Experience first-hand the Galaxy S24 series Nightography feature as you delve into the vibrant ambiance of Semua House during Ramadan and Raya.
• Balik Kampung Photo Booth – Conceptualized by Dhani Illiani, visitors will encounter a vibrant photobooth setup adorned with colourful and whimsical printed cutouts, enticing them to capture beautiful snapshots of their experience with the Galaxy S24 series. Adding an interactive twist to the encounter, visitors in this zone will have a mission to complete using one of the Galaxy AI features.
• Raya Photography Art Exhibition – Immerse yourself in the vibrant cityscape of Kuala Lumpur, the exhibition showcases a blend of traditional art pieces and digital print photography captured using the Galaxy S24 series, by Dhani Illiani, Amani Azlin and Shahrina Sharin. From iconic landmarks to hidden gems, each image offers a unique perspective on our dynamic city. Visitors can immerse themselves in these masterpieces and interact with them using the Circle to Search with Google feature on the Galaxy S24 series.

Visitors will be given a mission card to experience Galaxy AI and complete all three experiential stations. Plus, redeem a treat from Samsung Malaysia by following the steps below[1]:

1. Register by scanning QR code and filling up the online form to receive a mission card
2. Complete all 3 stations and show your stamped mission card to the crew
3. Redeem a RM10 food voucher to be used at Semua Rasa Food Court.

For individuals who wish to try Galaxy AI on their device, can experience it by downloading the Try Galaxy app[2] available on all Android devices including Galaxy(1) models. Download the app right then and there, and redeem your freebies[3] by showing the downloaded app to the Samsung assistants on duty.

Find out more about Try Galaxy app here: https://news.samsung.com/my/explore-galaxy-ai-on-try-galaxy-app-now-available-to-samsung-galaxy-users

Galaxy Ai-Volution

But wait, there’s more to the takeover! Get ready for the ultimate immersive adventure—an escape room experience featuring Galaxy AI on the Galaxy S24 series soon. Stay tuned to Samsung Malaysia’s social media channels for the latest updates!

Instagram: www.instagram.com/samsungmalaysia/

Facebook: https://facebook.com/SamsungMalaysia/

To learn more about Galaxy S24 series, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/

[1] While stocks last. Terms and conditions apply.

[2] The Try Galaxy app is available on supported Android OS smartphones with the latest version of Chrome, but may not be perfectly optimized depending on device model, setting, screen size, etc. The app runs on Safari, on iPhone 7 and above with iOS 14 or higher.

[3] While stocks last. Terms and conditions apply

“The station’s direct connection to Malaysia’s newest and vibrant lifestyle hub ensures a seamless experience for both travellers and shoppers. The collaboration with MRT Corporation represents our shared vision for a more connected future, aimed at enhancing convenience and accessibility for everyone,” said Denny Kim, President of Samsung Malaysia Electronics.

In attendance at the unveiling ceremony were Denny Kim (President of Samsung Malaysia), Elaine Soh (Chief Marketing Officer), Kevin Kim Tae Hoon (Business Director of Mobile eXperience) from Samsung Malaysia Electronics. Representatives from Mass Rapid Transit Corporation Sdn Bhd (MRT Corp) were Datuk Mohd Zarif Hashim (CEO), Shahrul Fadli Omar (Chief Financial Officer, MRT Corporation and Schrene Goh (Chief Commercial Officer).

Samsung Members Ride for Free

As a special treat, all Samsung Galaxy user can redeem free RM5 TNG credit from Samsung Experience Store @ The exchange TRX with Samsung members app in a Touch N’ Go giveaway[1] hosted by Samsung Malaysia! If you have not experienced the convenience of the MRT to TRX Exchange mall yet, seize this opportunity to commute at no cost!

Check out the photos below for snaps from TRX Samsung Galaxy Station Unveiling event.

Ribbon Cutting Ceremony to commemorate the unveiling of TRX Samsung Galaxy Station (From L-R) Schrene Goh (Chief Commercial Officer, MRT Corporation), En Shahrul Fadli Omar (Chief Financial Officer, MRT Corporation), Datuk Mohd Zarif Hashim (Chief Executive Officer, MRT Corporation), Denny Kim (President of Samsung Malaysia Electronics), Elaine Soh (Chief Marketing Officer, Samsung Malaysia Electronics), Kevin Kim Tae Hoon (Business Director of Mobile eXperience, Samsung Malaysia Electronics)

(From L-R) Schrene Goh (Chief Commercial Officer, MRT Corporation), En Shahrul Fadli Omar (Chief Financial Officer, MRT Corporation), Datuk Mohd Zarif Hashim (Chief Executive Officer, MRT Corporation), Denny Kim (President of Samsung Malaysia Electronics), Elaine Soh (Chief Marketing Officer, Samsung Malaysia Electronics), Kevin Kim Tae Hoon (Business Director of Mobile eXperience, Samsung Malaysia Electronics)

(Top: From L-R) Elaine Soh (Chief Marketing Officer, Samsung Malaysia Electronics), Kevin Kim Tae Hoon (Business Director of Mobile eXperience, Samsung Malaysia Electronics), En Shahrul Fadli Omar (Chief Financial Officer, MRT Corporation), Schrene Goh (Chief Commercial Officer, MRT Corporation) (Bottom: From L-R) Denny Kim (President of Samsung Malaysia Electronics), Datuk Mohd Zarif Hashim (Chief Executive Officer, MRT Corporation)

Captivating Busking Performance at the TRX Samsung Galaxy Station

Heart-pounding and lively Flash Mob Performance at the TRX Samsung Galaxy Station

To learn more about Galaxy S24 series, visit:

https://www.samsung.com/my/smartphones/galaxy-s24-ultra/#overview

Enjoy exclusive deals worth up to RM1,650 from now until 10th March 2024.

To purchase Galaxy S24 devices, please click the respective links below:

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

[1] Terms and conditions apply. While stocks last. 

Samsung Malaysia officially invites Malaysians to experience the unveiling of the Tun Razak Exchange (TRX) Samsung Galaxy Station on the MRT Kajang Line. This brand takeover integrates Samsung into the network of 29 stations along the TRX Station and Putrajaya line as well as into the daily commute of more than 220,000 daily riders. In attendance at the unveiling ceremony were Denny Kim (President of Samsung Malaysia), Elaine Soh (Chief Marketing Officer), Kevin Kim Tae Hoon (Business Director of Mobile eXperience) from Samsung Malaysia. Joining together with Datuk Mohd Zarif Hashim (Chief Executive Officer), En Shahrul Fadli Omar (Chief Financial Officer) and Schrene Goh (Chief Commercial Officer) from Mass Rapid Transit Corporation Sdn Bhd (MRT Corp).

“The TRX MRT Station is a key station within the MRT network, as it has been designed to anchor the TRX International Financial District as well Kuala Lumpur’s latest major retail destination, offering great commercial value in advertising and marketing. We are pleased to welcome the globally renowned Samsung Galaxy as our Station Naming Rights and Station Domination Advertising partner at this station, now named TRX Samsung Galaxy MRT Station. Commuters accessing the station will now be greeted by Samsung Galaxy’s striking visuals and catchy advertisement adorning the space,” said Datuk Mohd Zarif Hashim, CEO, MRT Corp.

The TRX Samsung Galaxy Station is the largest interchange station between the TRX station and Putrajaya Line and directly serves The Exchange TRX, a world-class experiential lifestyle destination that sits at the heart of Tun Razak Exchange, Kuala Lumpur’s international financial district. Commuters arriving and departing from the TRX Samsung Galaxy Station will be welcomed into a world of possibilities, powered by Galaxy AI.

“The station’s direct connection to Malaysia’s newest and vibrant lifestyle hub ensures a seamless experience for both travellers and shoppers. The collaboration with MRT Corporation represents our shared vision for a more connected future, aimed at enhancing the convenience and accessibility for everyone,” said Denny Kim, President of Samsung Malaysia.

Samsung Members Ride for Free

As a special treat, all Samsung Galaxy user can redeem free RM5 TNG credit from Samsung Experience Store @ The exchange TRX with Samsung members app in a Touch N’ Go giveaway[1] hosted by Samsung Malaysia! If you have not experienced the convenience of the MRT to TRX Exchange mall yet, seize this opportunity to commute at no cost!

Galaxy S24 series unleashes new Galaxy AI experiences for all

The new Galaxy S24 series, which is now available in Malaysia, is set to open up a new and epic era of AI phones that go beyond the current smartphone. From barrier-free communication through features like Live Translate and Chat Assist to a new standard for search provided by Circle to Search with Google[2], AI will improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.

To learn more about Galaxy S24 series, visit:

https://www.samsung.com/my/smartphones/galaxy-s24-ultra/#overview

Enjoy exclusive deals worth up to RM1,650 from now until 10th March 2024.

To purchase Galaxy S24 devices, please click the respective links below:

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

[1] Terms and conditions apply. While stocks last. 

[2] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

AI is truly revolutionizing the world, with the potential to change and impact how we live, work, and play. The new Galaxy S24 series is setting new standards in premium mobile innovation, powered by Galaxy AI[1] [2]that enables premium and intelligent experiences, all in the palm of your hand.

Here are four reasons why Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 are the ideal tools to unleash the power and potential of you, empowered by AI, with a more intuitive and convenient smartphone experience than ever before.

Reason #1: To help you get more done, easily

As far as New Year’s resolutions go, getting to grips with your self-organization is a good goal. Boost your effectiveness in getting things done with Note Assist[3] in Samsung Notes, which lets you create AI-generated summaries for quick reference later. Transcript Assist[4] helps get the busy work out of the way by using AI and Speech-to-Text technology to transcribe, summarize and translate recordings, so you can spend less time on busy work, and more time on the things that matter.

Galaxy S24 series takes search to the next level with the intuitive Circle to Search[5] with Google. Press and hold the home button and simply circle, highlight, scribble, or tap anything on Galaxy S24 Series screen. You’ll get handy, high-quality search results, whether it’s finding out where to buy a cool shirt that you saw on your social app, or discovering more about that trendy hangout that you just walked past.

Reason #2: To enable more meaningful communication

With Live Translate[6], users can enjoy two-way, real-time voice and text translations of phone calls. What better opportunity to finally say hi to that new exchange student that just joined your class? With the Interpreter feature, live conversations can be instantly translated on a split-screen view, letting one read a text transcription of what the other is saying.

If text messaging is your thing, but you find yourself needing some help to adjust your tone to different people in your life, Chat Assist can add that perfect touch, whether it’s spinning a catchy social media caption[7], or taking on a more formal tone for work discussions with a manager.

Reason #3: To empower more epic creativity

Thanks to Galaxy S24 series’ ProVisual Engine[8], budding creative professionals can elevate their craft with a comprehensive suite of AI-powered tools that transform everything from taking that shot to maximising creative freedom.

After the shot, Photo Assist enable simple edits like erasing unwanted elements in the photo, recomposing your image . Make everything look *chef’s kiss* with Edit Suggestion[9]  that helps suggest tweaks to your photos and Generative Edit[10] that fills in parts of an image background with generative AI when you tilt your image or remove certain elements.

Reason #4: To safeguard your privacy and security

The Galaxy S24 series brings the power of AI to ensure that users have choice and control over their devices through Advanced Intelligence settings which can disable online processing of data for AI features[11].

At the same time, Galaxy S24 series is secured by Samsung Knox, Samsung’s defence-grade, multi-layer security platform, which safeguards your critical and private information. And having seven generations of OS upgrades and seven years of security updates[12] for the Galaxy S24 series ensures you can enjoy the optimized performance of your Galaxy device for even longer.

Galaxy S24 series Launch Promotion in Malaysia

Enjoy exclusive deals worth up to RM1,650 from 7 February until 29^th February 2024!

To purchase Galaxy S24 devices, please click the respective links below:

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[2] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[3] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[6] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[8] AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.

[9] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[10] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] Samsung Account login required. Advanced Intelligence settings preventing server access will limit the functionality of some AI features. Regardless of server access, Samsung does not save user input or output data

[12] Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[13] Exclusive with purchases from the Samsung Online Store

[14] Applicable to selected devices only. Any device condition is accepted. Only available for selected postcodes

[15] Any device condition is accepted. Only available for selected postcodes

[16] With every purchase of Galaxy S24 Series. Limited to selected Galaxy Tab and Galaxy Watch only

[17] RM200 discount on first PWP item, and additional RM500 on second PWP item. PWP promotion not applicable to products in the same category. RM100 discount for PWP of selected Galaxy Buds.

[18] 30% off PWP for Samsung Care+. Up to 45% off PWP for selected Samsung accessories.

Promotion is valid while stocks last. Terms and conditions apply.

Finding yourself squinting at your smartphone screen under the afternoon sun?

Constantly worrying about letting your butter fingers get the best of your brand spanking new phone?

Wondering if your smartphone will stay as fresh as it was years after the day you switched it on for the very first time?

If you’ve been hyped up about the recently announced Galaxy S24 Series, then you ain’t seen nothing yet. In addition to the new AI-enabled features that promise to revolutionise the way you see and interact with the world through your smartphone, the Galaxy S24 Series also feature other important improvements that will make your smartphone experience one you can literally not live without.

Can You See What I See?

Picture this… you’re out for a walk when an important email pops into your inbox. You click on the message, only to realise that you can hardly make out the words on the screen. Or you’re spending the day with your nephews at the water park, whip out your phone to capture a funny moment, but you just can’t see what’s on the screen clearly enough to take that photo.

For moments like these, you’ll need a screen capable of outshining the sun and here, the Galaxy S24 Series serves. With a peak brightness of up to 2600 nits (up from the 1700 nits available in the Galaxy S23 series), the Dynamic AMOLED 2X display has received a certification from VDE Germany for 100 percent Mobile colour Volume in the DCI-P3 colour range, which means your images aren’t washed out and you’ll get unbelievably vivid colours regardless of differing levels of brightness.

Tougher Than the Rest

If you’re overly cautious, even paranoid, of keeping your smartphone screen scratch, crack or shatter free, the Galaxy S24 Ultra delivers. Galaxy S24 Ultra will feature Corning’s new Corning® Gorilla® Armor cover material which simultaneously addresses both the need for durability and the increasing need for better optics. Exclusively developed by Corning and Samsung, the Corning® Gorilla® Armor is a different kind of smartphone cover material.

Compared to a typical glass surface, Corning Gorilla Armor reduces reflection by up to 75%, which enhances display readability and minimizes screen reflections. What’s more, Gorilla Armor offers an unparalleled combination of durability and visual clarity, delivering a richer display in sunlight and greater protection against damage caused by daily wear. Now these are improvements that you have to see for yourself to truly believe.

Hold On to Your Phones

Staying up to date with the latest software updates may seem like a troublesome thing to do. Yet they are absolutely necessary to help protect you and Samsung is putting 7 years of upgrades (compared to four in previous generations) where its mouth is.

By providing 7 years of Android OS upgrades and 7 years of security upgrades for new devices, starting with the Galaxy S24 series, Samsung is not only working to ensure that customers hold on to their phones for longer but also making sure your personal information stays protected, keeps your device and you up to speed with latest features as they are rolled out and generally keeps your phones usability, functionality and compatibility updated.

For more information, please visit:

· Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/ 

· Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

Earlier this year, Samsung introduced the Samsung Galaxy S24 series, unleashing a raft of transformational Galaxy AI capabilities, while setting a new direction for the smartphone industry.

During a visit to Singapore, TM Roh, President & Head of MX Business, Samsung Electronics, shared some insights into the big picture of how Samsung is viewing AI, and how the Samsung Galaxy S24 Series marks the first of many steps into an AI-first mobile future. Read on to find out more.

Q: What does AI mean to you, and to Samsung?

A: Simply put, AI is revolutionizing the world, and will be the key to unlocking smarter and better experiences that will redefine our everyday lives. Taking the view from a commercial standpoint, businesses and organizations are already looking to AI to drive everything from further productivity gains to innovating new business models and ways to provide customers with better support and experiences. At the same time, we are seeing governments worldwide invest into nurturing talent, promoting a thriving AI industry, and sustaining it with world-leading infrastructure and research.

The new Galaxy S24 series includes the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24. (Pictured from right to left)

As our first AI phone which will lead the mobile AI Era, the new Galaxy S24 series is a bold step that we have taken to put real and meaningful advances in AI-powered mobile experiences into the hands of consumers all around the world.

Q: Tell us more about what Samsung has been doing with AI.

A: AI as a technology isn’t new, but it has only really started gaining traction in recent years as both public and industry interest in use cases such as Generative AI started to snowball. We have had our eye on this evolving trend for some time; in fact, we’ve been working hard at including AI-powered functionality in our mobile devices for years now.

Since 2017, the Samsung AI Research Center (SAIC) has been driving the development of leading AI technologies and AI core platforms for existing Samsung products and services, while also collaborating with various partners to combine generative AI models and with a lightweight design to suit mobile device use cases. The Galaxy S24 series is the culmination of years of effort and collaboration with partners and other industry leaders. At the heart of the Galaxy S24 is Galaxy AI, which is the result of our work to combine and optimize various AI models for the smartphone, in collaboration with industry leaders.

Q: What is it about the Galaxy S24 that makes it the ideal vehicle as the flagship for Samsung’s first foray into mobile-AI experiences?

A: Just as how the smartphone has proven to be an essential part of our every day, adding convenience and ease to how we communicate, how we get things done, and how to live better lives, our ethos at Samsung is to ensure that there must be practical benefits to embedding AI functionality into the smartphone.

Generate summaries with Notes Assist on the Galaxy S24 Ultra

Galaxy AI features such as Live Translate and Interpreter use on-device AI functions to help tear down the barriers to communications and enable more meaningful conversations between one another, even if one cannot speak the other’s language. The summary function of Note Assist for example, lets users quickly create AI-generated summaries for later reference and study, while Transcript Assist helps get the busy work of transcribing, summarizing, and translating recordings out of the way, so our users can spend more time on more important tasks.

As a result, smartphones like the Galaxy S24 series can deliver truly meaningful usability and tangible benefits for all our users. This is the beginning of the future of mobile AI.

Q: How will Galaxy S24 set the stage for Samsung to better compete against the competition?

A: We see Galaxy AI as a key enabler for new user experience paradigms, especially when it comes to the tools that empower creative expression, productivity, and barrier-free communications.

Delivering experiences that not only bring value to the end user, but to also elevate their everyday activities in new and more meaningful ways, is extremely important to us. Galaxy AI will be key in powering these innovations that turn possibilities into reality.

Q: How have Galaxy fans in Southeast Asia and Oceania (SEAO) reacted so far to the Galaxy S24 series?

A: This year, we are both humbled and elated at the market response and the feedback from our fans and consumers so far for the Galaxy S24 series. We are already seeing very positive sales results of our latest flagship series in the SEAO region, and hope the trend continues.

Market research shows that Southeast Asia is one of the fastest-growing markets for premium smartphones and is expected to grow by more than double digits this year. We see great opportunity for growth in this category and look forward to further increasing our presence in the Southeast Asian market.

Q: Finally, can you share with us your vision for an AI-first mobile future?

A: Samsung’s mobile strategy going forward, clearly, is one that will be led by Galaxy AI. Starting with the Galaxy S24 series, we want to set the global standard and to lead the industry in the mobile AI era, by creating new demand with an unrivaled Galaxy AI experience.

We want to continue taking the lead in developing optimized mobile AI experiences for every mobile device form factor and user, through our unique position as an industry leader, as well as in the spirit of open collaboration with our partners.