Let’s unite and sing together to show our love to the country! Now, you can express it easily by submitting your unique AR Emoji video with the Galaxy S9 | S9+!

From now till 10 August 2018, Samsung invites all Malaysians to record and upload an AR Emoji video of themselves singing the childhood classic “Rasa Sayang”. For every uploaded video, Samsung will contribute RM3 to Tabung Harapan Malaysia, towards a better nation for a greater Malaysia.

For Malaysians who don’t have a Galaxy S9 or S9+, visit any Samsung Experience Store and you will be assisted by product expert. The first 200 successful entries daily will be awarded with a movie e-ticket.

Let’s express your Raya Sayang for the country by submitting your unique AR Emoji with these four simple steps:

Step 1: Create your AR Emoji

Step 2: Choose your preferred “Rasa Sayang” lyrics and record yourself singing in AR Emoji

Step 3: Upload your video at www.samsung.com/my/singtogethar/

Step 4: Fill in your details and click submit. Participant will receive an acknowledgement e-cert upon successful submission.

Kuala Lumpur, 2 July 2018 – From today, 2^nd July till 2^nd September 2018, top up just RM100 upon your purchase of a new Galaxy S9 or S9+ and you will receive an instant complimentary Samsung Screen Protection worth RM140, which is to be activated via the Samsung Members app. Moreover, you will be entitled to enjoy a one-month waiver fee if your new Galaxy S device is purchase via Samsung’s 12-month Easy Payment Plan at selected authorized dealers and outlets.

But that’s not all! For all the Samsung fans, Samsung Malaysia Electronics is now making it easier to own the next Samsung Galaxy S Series flagship. Consumers will also be eligible to a 10% discount on the latest Galaxy S device purchase in year 2019. It’s that simple yet exciting!

“Our Galaxy S devices are loved by consumers worldwide and have received numerous awards for reimagining the way people communicate, share, and experience the world. Our consumers always come first and as we understand the consumer’s desire to own cutting-edge technology, we have made it our mission to raise the smartphone innovation bar with pioneering releases year after year. Your chance to get the innovative Galaxy S series is here!” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

The Samsung Yearly Upgrade Program is available at all participating Samsung Experience Stores. Don’t let this opportunity slip from your fingers and be a part of the Galaxy family this year, and the year to come!

For more information about the limited-time Yearly Upgrade Program, visit
https://www.samsung.com/my/offer/offline/mobile-yup/.

Yoonsoo Kim, President of Samsung Malaysia Electronics, proudly presenting Samsung’s latest flagship devices, the Galaxy S9 and S9+

Kuala Lumpur, 15 March 2018 – The much anticipated Galaxy S9 and S9+ are finally here! With the arrival of its latest flagships, Samsung continues to innovate and redefine the limitations of technology, giving Malaysians new ways to experience the world. The flagships are well-recognised globally, having received over 30 awards at the recent Mobile World Congress 2018 including “Best New Connected Device” and “Best Mobile VR or AR”.

“The S9 and S9+ were inspired by today’s way of communicating on the social media landscape. Self-expression has evolved, and gone are the days where consumers texted each other to convey their thoughts. Instead, they now use images, videos and emojis. Samsung has always been at the forefront in producing amazing smartphone cameras, but as a tech company known to push past boundaries and also with a deep commitment to listen to our consumers, we took our latest smartphones to another level by redesigning and upgrading the camera,” said KM Liew, Head of IT and Mobile Business, Samsung Malaysia Electronics.

“The Galaxy S9 and S9+ now come with new AR Emoji, Super Slow-mo and Super Low-light features. These enable consumers to discover and re-imagine a whole new level of visual communication, tailored to their own unique voices. To those who believe that a picture paints a thousand words, the Galaxy S9 and S9+ is the way to go,” Mr Liew added.

While it was the S9 and S9+’s new and innovative features that drew the attention of tech lovers and enthusiasts, it was the special appearance of Korean actor and superstar, Park BoGum, that sent the crowd into a frenzy. Through the Galaxy S9 and S9+’s great new features such as Super Slow-mo video recording, the ‘Love in the Moonlight’ prince was on a mission to experience the world in a whole new way with his Malaysian fans.

Camera Reimagined

Today’s cameras are for more than taking pictures – they are for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing superior quality shots. DxOMark, the trusted industry standard for camera and lens image quality measurements, recognises this and given Samsung’s reimagined camera its highest-ever score for combined photo and video rating in a smartphone camera.

Much credit for the S9 and S9+’s high scores should be attributed to their amazing performance under low-light conditions. Similar to the way the iris of a human eye expands and contracts depending on a person’s surroundings, Samsung’s Dual Aperture camera (F1.5 / F2.4) automatically adjusts to its lighting conditions by letting in more light when it is dark through its greater aperture lens (F1.5) or switching to its lower aperture lens (F2.4) under bright light, ensuring that photos taken are crisp and clear. Apart from that, the popular dual-camera setup is available via the Galaxy S9+ as well, allowing users to continue shooting professional portrait shots with the phone’s ‘Live Focus’ mode.

Users are also now able to express themselves in brand-new ways, thanks to the S9 and S9+’s AR Emoji and Super Slow-mo features. While Samsung allows users to create an emoji that looks and acts almost exactly like them, the Super Slow-mo function (video recording of up to 960 frames per second) allows users to expand their creativity with utmost fun. Furthermore, S9 and S9+ users can now experience the world in a whole new way thanks to a smarter Bixby, integrated into the camera. Bixby is now able to translate foreign languages[1] and currencies instantly by image, provide useful information about your surroundings, and so much more.

Enhanced Entertainment

Smartphones are increasingly becoming our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. The Galaxy S9 and S9+’s audio also support Dolby Atmos, giving the effect of a 360-degree, impressive cinematic sound.

The Infinity Display on the Galaxy S9 and S9+ were given an upgrade as well. Featuring a new, bold, and bright Super AMOLED Infinity Display that looks gorgeous even under direct sunlight, it has received an “Excellent A+” grade by DisplayMate Technologies, the world’s leading evaluator of screens.

A Device that Fits with the Connected Lifestyle

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office, or on the go. The next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. The redesigned DeX Pad is a new docking system for users to easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.[2] Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.[3]

The Best Comes Standard with the Galaxy Foundation

Samsung sets the gold standard for smartphones with IP68[4] water and dust resistance and wireless charging that goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB via a Micro SD Card and are equipped with the latest premium application processors, offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+’s Intelligent Scan feature supports three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications.

The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer and more accurate information on users’ health status. This sensor allows the devices to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart[5].

The Galaxy S9 and S9+ will be available starting 16^th March 2018 in Malaysia. Offered at a recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.

To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a limited-time Roadshow Promotion in Pavilion Kuala Lumpur, Queensbay Mall in Penang, and Aeon Bandar Dato Onn in Johor Bahru. From 16^th until 18^th March 2018, customers who purchase a new Galaxy S9 or S9+ will be eligible for exclusive gifts by Samsung, which include:

• A FREE Samsung Wireless Charger Stand worth RM279 (limited to 2,300 units)
• A Samsung Gear Sport at 30% off with every purchase of a Galaxy S9 or S9+, while stocks last
• RM50 off on an LED View Cover, Standing Clear View Cover or Alcantara Cover with every purchase of a Galaxy S9 or S9+, while stocks last
• A Trade Up Program, allowing customers to trade-in selected devices with an extra trade up value of up to RM400
• 0% Easy Payment Plan for up to 12 months

Apart from that, consumers will receive a total of 1,500 Samsung Rewards Points after activating Bixby, Samsung Members and Samsung Pay on their newly purchased Galaxy S9 and S9+, while stocks last.

To find out more about the Galaxy S9 and S9+ roadshows and exclusive Samsung Experience Stores deals, visit http://www.samsung.com/my/offer/s9-roadshow/ and http://www.samsung.com/my/offer/s9-promo/.

For more information about the awards and positive responses the Galaxy S9 and S9+ have received so far, please visit the links below:

1. samsung.com/my/samsung-sets-mobile-standard-samsung-galaxy-s9-awarded-best-new-connected-device-at-mobile-world-congress-2018
2. samsung.com/my/raising-the-bar-for-smartphone-displays-galaxy-s9-earns-displaymates-highest-ever-a-grade
3. samsung.com/my/the-camera-reimagined-just-got-dxomarks-highest-score-ever

To know more about Samsung’s new flagships, the Galaxy S9 and S9+, and their new and innovative features, visit http://www.samsung.com/my/smartphones/galaxy-s9/.

Korean actor and Superstar, Park BoGum, making his highly-anticipated arrival at Pavilion KL, during the official launch of the Samsung Galaxy S9 and S9+

(From L to R) Malaysian actress and celebrity Serene Lim making her appearance with Park BoGum at the Galaxy S9 and S9+ launch.

Park BoGum celebrating the official launch of the Samsung Galaxy S9.

The Samsung Management team posing for a photo with its Korean and Malaysian superstars.
From L to R:
1. Yoo Jin Hyun, Business Director, IT & Mobile Business, Samsung Malaysia Electronics
2. Serene Lim, Malaysian actress and celebrity
3. Yoonsoo Kim, President of Samsung Malaysia Electronics
4. Park BoGum, Korean actor and Superstar
5. Liew Kian Ming, Head of IT & Mobile Business, Samsung Malaysia Electronics

Park BoGum posing with the large crowd and his fans at the launch of the Galaxy S9 and S9+ in Pavilion KL.

The Samsung Galaxy S9 and S9+ finally make their arrival on Malaysian shores.

¹ Actual user interface displays only one target language at a time. Different input and output languages are provided in different countries. An internet connection is required to use this service.                          

² Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.              

³ DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports Galaxy S8, S8+ and Note8.

4 Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.

5 Intended for general wellness and fitness purposes only.

Kuala Lumpur, 26 February 2018 – Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9 and S9+, the smartphones that reimagine the way people communicate, share and experience the world. Made for an age in which consumers increasingly communicate and express themselves more with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s advanced camera. Redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalised AR Emoji, the Galaxy S9 and S9+ ensure users do not miss a moment and make their everyday epic.

The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, immersive audio with Dolby Atmos® and a refined edge-to-edge Infinity Display[1] – a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.

“The way we use our smartphones has changed as communication and self-expression has evolved,” said DJ Koh, President and Head of IT & Mobile Communications Division, Samsung Electronics. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only do the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”

Camera Reimagined

Today’s cameras are for more than taking pictures – they’re for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own, unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing shots with high photo quality. The Galaxy S9 and Galaxy S9+ camera features include:

• Super Slow-mo: Make every day moments epic with dynamic, slow-motion video that captures 960 frames per second. The Galaxy S9 and S9+ also offer automatic Motion Detection, an intelligent feature that detects movement in the frame and automatically begins to record – all users have to do is set up the shot. After capturing the Super Slow-mo video, users can select background music from 35 different options or add a tune from their favorite playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to watch the action over and over again.

• AR Emoji: Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based machine learning algorithm, which analyzes a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalization. AR Emoji shares users’ real-life emotions not only in video but also with a range of stickers and uses a standard AGIF file format so users can share their emojis across most third-party messaging platforms.

• Low Light Camera: Good lighting is the secret to any great photo. But often, photos are taken in less-than-ideal lighting conditions and most smartphone cameras have a fixed aperture that can’t adjust to low or bright lighting environments resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and contracts, Samsung’s Dual Aperture[2] (F1.5 / F2.4) automatically lets in more light when it’s dark and less light when it’s too bright, taking photos that are crisp and clear.

• Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings.[3] With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings, purchase products seen in the real world and track calories throughout the day.[4]

Entertainment Reimagined

Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. Whether users are watching their favorite movie or streaming their favorite artist’s latest album, sounds are clear, crisp and rich in quality. The Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.

The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display. First introduced on the Galaxy S8, the bold, bright Super AMOLED Infinity Display blends right into the phone with virtually no distracting notches. With adaptive contrast enhancement, users can use their device even in direct sunlight.

A Device that Fits with the Connected Lifestyle

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office or on the go. The SmartThings app will be introduced with the Galaxy S9 and S9+ and will connect to other Samsung and non-Samsung devices.

For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. With the DeX Pad, a new docking system, users can easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.[5] Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.[6]

The Best Comes Standard with the Galaxy Foundation

Samsung sets the gold standard for smartphones with IP68[7] water and dust resistance and wireless charging and goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB with a Micro SD Card and are equipped with the latest premium application processors offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+ support three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications. The devices feature Intelligent Scan, a new verification that intelligently uses the collective strength of iris scanning and facial recognition technology to quickly and conveniently unlock a user’s phone in various situations. The Galaxy S9 and S9+ also introduce Dedicated Fingerprint, giving users the option to use a different fingerprint to access Secure Folder than the one used to unlock the phone.

The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer, more accurate information on users’ health status. This sensor allows the Galaxy S9 and S9+ to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart[8].

The Galaxy S9 and S9+ will be available starting 16^th March 2018 in Malaysia. Offered at the recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.

To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a limited-time pre-order promotion for Malaysians! Starting 10:00am from 1^st to 4^th March 2018 on first come first serve basis, customers who place a pre-order will receive an exclusive reward of Harman Kardon Onyx Mini Bluetooth Speaker worth RM699. For more information about the Samsung Galaxy  S9 pre-order promotion, visit www.samsung.com/my/s9preorder.

To know more about Samsung’s new flagships, the Galaxy S9 and S9+, please visit http://www.samsung.com/my/smartphones/galaxy-s9/.

[1] Infinity Display: a near bezel-less, full-frontal glass, edge-to-edge screen.

[2] The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear camera (Galaxy S9) and rear wide-camera (Galaxy S9+).

^[3] Bixby service availability and features may vary by country or carrier. Voice Command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognised. Voice command works with a select, growing list of Samsung and third-party apps. See “Apps with Voice” in Bixby for a list of compatible apps.

^[4] May differ by country and carrier.

^[5] Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.           

^[6] DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports Galaxy S8, S8+ and Note8.

[7] Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.

[8] Intended for general wellness and fitness purposes only.