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		<title>Samsung Home Appliances &#8211; Samsung Newsroom Malaysia</title>
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            <title>Samsung Home Appliances &#8211; Samsung Newsroom Malaysia</title>
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        <currentYear>2025</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Samsung Expands One UI to Home Appliances, Bringing Unified Software Experience Across Devices</title>
				<link>https://news.samsung.com/my/samsung-expands-one-ui-to-home-appliances-bringing-unified-software-experience-across-devices?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 26 Aug 2025 11:17:45 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Knox Matrix]]></category>
		<category><![CDATA[One UI]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
		<category><![CDATA[Samsung TV PLUS]]></category>
		<category><![CDATA[SmartThings]]></category>
                <guid isPermaLink="false">https://bit.ly/3HORpz2</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd. announced the expansion of its proprietary One UI platform to its home appliance lineup, delivering a unified and intuitive]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics Co., Ltd. announced the expansion of its proprietary One UI platform to its home appliance lineup, delivering a unified and intuitive software experience across smartphones, TVs and now smart appliances. As a part of this initiative, smart appliances will be receiving software updates for 7 years after launching<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>, starting from 2024-launched home appliances being updated in September<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>.</p>
<p>&nbsp;</p>
<p>“By bringing One UI to smart appliances, we are transforming the way people interact with technology in their homes,” said Jeong Seung Moon, EVP and Head of the R&amp;D Team of the Digital Appliances (DA) Business at Samsung Electronics. “This consistency ensures that the experience feels natural and familiar across all our devices.”</p>
<p>&nbsp;</p>
<p><img class="alignnone size-large wp-image-32325" src="https://img.global.news.samsung.com/my/wp-content/uploads/2025/08/One-UI-Now-Brief-Image_vF-1024x620.jpg" alt="" width="1024" height="620" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2025/08/One-UI-Now-Brief-Image_vF-1024x620.jpg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2025/08/One-UI-Now-Brief-Image_vF-929x563.jpg 929w, https://img.global.news.samsung.com/my/wp-content/uploads/2025/08/One-UI-Now-Brief-Image_vF-768x465.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">A Unified Software Experience Across Samsung Products</span></h3>
<p>With One UI, Samsung is unifying the user experience for the product categories of mobile devices, TVs and home appliances through the application of consistent design elements and functionality. This includes <strong>Apps &amp; Services</strong> like Bixby<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a>, Gallery and Samsung TV Plus, which are being made available across various types of screens to enable seamless device interaction and media consumption. <strong>Device Connectivity</strong> is also enhanced through SmartThings, integrating the home’s devices into a unified ecosystem with easy access to helpful services like Family Care, Pet Care and Home Care<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a>. When it comes to<strong> Common UI</strong>, users will get the benefit of familiar interfaces like Now Brief<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a>, which deliver personalized and relevant information at a glance. Now Brief offers family members a curated selection of useful content, including daily weather updates, family schedules, tailored recipes, and home insights such as how much time is left on the washing machine.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">7-Year Software Support for Smart Appliances</span></h3>
<p>Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024. This commitment supports product longevity, enhanced functionality and prolonged security throughout the product lifecycle.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Coming This September: Updates for 2024 Smart Appliances</span></h3>
<p>Beginning in September, eligible 2024 launched models will be receiving various software updates that bring enhancements in usability, intelligence and security:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Upgraded Security</strong>: Knox Matrix<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a>, Samsung’s comprehensive security solution extending protection across devices based on private block chain technology, will be extended to Wi-Fi<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a> enabled refrigerators, washers and dryers, air conditioners, EHS, and slide-in induction ranges launched in 2024<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a>. All of these products will be protected through Trust Chain, which allows connected appliances to monitor each other’s security status. Screen-equipped models like the refrigerator with Family Hub or 9” screen and Bespoke AI washers with the 7” screen will also be receiving advanced protections like encrypted Credential Sync and Passkey support. These screen appliances will also be updated with the Knox Security dashboard provided on 2025 models, which allow users to easily monitor the security status of connected appliances in real time.</li>
<li><strong>Smarter Features</strong>: Refrigerators with the Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> and 9” screens will benefit from the upgraded AI Vision Inside applied to 2025 products, which now supports the recognition of frequently used packaged foods in addition to a larger number of fresh foods<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a>. Bixby<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a> is also upgraded to support Voice ID<a href="#_ftn11" name="_ftnref11"><span>[11]</span></a>, allowing it to recognize user voices and provide personalized experiences on shared devices. Users can also enable Bixby quickly and intuitively by simply double tapping on the screen.</li>
<li><strong>Service Expansion</strong>: Samsung TV Plus, supported on refrigerators with Family Hub, will also expand to Canada, Brazil and India in addition to the originally supported countries<a href="#_ftn12" name="_ftnref12"><span>[12]</span></a>, and 7″-screen washing machines will support eight additional Indian local languages such as Bengali, Punjabi, and Gujarati<a href="#_ftn13" name="_ftnref13"><span>[13]</span></a>.</li>
<li><strong>Refined Interface</strong>: A refreshed One UI design — first seen on 2025 appliances — will come to 2024 models like refrigerators, washers, ranges and EHS products, offering intuitive navigation and region-specific settings.</li>
</ul>
<p>&nbsp;</p>
<p>By expanding One UI across product lines, Samsung is realizing its vision of a cohesive, intelligent and secure home — where users enjoy familiar interfaces, personalized services and consistent control regardless of screen or device.</p>
<p>&nbsp;</p>
<p>For more information on Samsung’s latest AI-powered home appliances and SmartThings innovations, please visit <span><a href="https://www.samsung.com/my/" target="_blank" rel="noopener">www.samsung.com</a></span>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date.</h6>
<h6><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Software updates are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.</h6>
<h6><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Bixby is Samsung&#8217;s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect.</h6>
<h6><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> To utilize Family Care, Pet Care and Home Care, appliance must support Wi-Fi and connect to SmartThings to activate service. The availability of each care service may vary by country.</h6>
<h6><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> Now Brief will be available on home appliances from 2026. Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.</h6>
<h6><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> Knox Matrix is applied to all global regions uniformly, with the exception of China.</h6>
<h6><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a> May vary by model</h6>
<h6><a href="#_ftnref8" name="_ftn8"><span>[8]</span></a> Product availability varies by country.</h6>
<h6><a href="#_ftnref9" name="_ftn9"><span>[9]</span></a> As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. The availability of each care service may vary by country.</h6>
<h6><a href="#_ftnref10" name="_ftn10"><span>[10]</span></a> Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America).</h6>
<h6><a href="#_ftnref11" name="_ftn11"><span>[11]</span></a> The availability of each care service may vary by country.</h6>
<h6><a href="#_ftnref12" name="_ftn12"><span>[12]</span></a> Samsung TV Plus on refrigerators is supported in Australia, Brazil, Canada, India, Korea, Mexico, and the United States.</h6>
<h6><a href="#_ftnref13" name="_ftn13"><span>[13]</span></a> The supported Indian languages are Tamil, Bengali, Gujarati, Malayalam, Marathi, Oriya, Punjabi, and Telugu.</h6>
]]></content:encoded>
																				</item>
					<item>
				<title>SmartThings Energy: Convenient Home Energy Management for More Sustainable Living</title>
				<link>https://news.samsung.com/my/smartthings-energy-convenient-home-energy-management-for-more-sustainable-living?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 16 Sep 2021 12:00:29 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[INTERNET OF THINGS (IOT)]]></category>
		<category><![CDATA[KEPCO]]></category>
		<category><![CDATA[Q CELLS]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
		<category><![CDATA[Samsung SmartThings]]></category>
		<category><![CDATA[SmartThings Ecosystem]]></category>
		<category><![CDATA[SmartThings Energy]]></category>
		<category><![CDATA[SmartThings platform]]></category>
		<category><![CDATA[Works With SmartThings]]></category>
                <guid isPermaLink="false">https://bit.ly/2Xm7ftj</guid>
									<description><![CDATA[SmartThings Energy, a new service within Samsung Electronics’ Internet of Things (IoT) app, allows users to take control of their energy consumption by]]></description>
																<content:encoded><![CDATA[<p>SmartThings Energy, a new service within Samsung Electronics’ Internet of Things (IoT) app, allows users to take control of their energy consumption by providing real-time information on where and how energy is being used within the home.</p>
<p>&nbsp;</p>
<p>Thanks to extensive growth of its partnership network, SmartThings Energy is growing into a smart energy management solution able to encompass the energy consumption of every appliance in a home, and even integrates such newer, renewable energy sources as solar.</p>
<p>&nbsp;</p>
<p>Read on to learn more about this innovative new service and how it is empowering consumers to make smart decisions that reduce both their energy bills and their carbon footprint.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>SmartThings Energy: The Smart Way to Manage Energy Usage</strong></span></h3>
<p>SmartThings Energy’s core capability is its ability to monitor and analyze the energy used by devices and appliances connected to the SmartThings platform. Users are provided with a comprehensive view of how their devices use energy so they can take control of their energy consumption and reduce their monthly energy bill.</p>
<p>&nbsp;</p>
<p>Not only can the service be harnessed to automatically switch appliances to low energy mode and prevent appliances from running when no one is at home, the service can also notify you when your energy consumption exceeds monthly targets. SmartThings Energy can also use energy billing system information, including peak time rates, in order to help you adjust your energy usage and subsequently minimize energy costs.</p>
<p>&nbsp;</p>
<p>Available in Korea, India, the U.S. and the U.K., SmartThings Energy currently supports most Samsung Home Appliances and HVAC (heating, ventilation, and air conditioning) products. In the future, SmartThings Energy is set to expand into more regions and support compatibility with a range of Works With SmartThings (WWST) 3<sup>rd</sup>-party partners.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Fostering Partnerships for More Powerful Smart Energy Management</strong></span></h3>
<p>When developing their smart energy management solution, Samsung envisaged SmartThings Energy as a way to empower users to be able to control the way energy is used throughout their homes and make smarter, greener decisions at home.</p>
<p>&nbsp;</p>
<p>“We are pursuing partnerships with major energy providers around the world to provide a comprehensive view of energy consumption through SmartThings Energy,” noted Chanwoo Park, Vice President and Head of IoT Business group at Samsung Electronics. “We believe that through these partnerships, SmartThings users will be able to make more informed choices about their energy consumption that will not only save them money but also help them lead a more eco-conscious lifestyle.”</p>
<p>&nbsp;</p>
<p>These partnership efforts kicked off with two major agreements recently announced in Korea. The first, made with Korea’s largest electric utility company, Korea Electric Power Corporation (KEPCO), will provide energy usage information from KEPCO to SmartThings Energy for users who have given consent, meaning that users will have access to information about their entire homes’ energy consumption beyond just those devices connected to SmartThings. This service will be available for users in Korea starting later this year.</p>
<p>&nbsp;</p>
<p>This development will set the groundwork for allowing whole home energy monitoring with Advanced Meter Infrastructure (AMI), or smart meters, through SmartThings Energy in regions around the world.</p>
<p>&nbsp;</p>
<p>The second agreement, announced in early July 2021, is a partnership between SmartThings Energy and Q CELLS, a global leading solar manufacturer. Under this agreement, SmartThings Energy will be able to connect to Q CELLS’ solar modules, energy storage systems, and energy management systems. Once this solution is available, users will be able to monitor and control how they generate, save and use solar power, optimizing their energy consumption for both cost efficiency and sustainability.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>The SmartThings Ecosystem: Working Together for the User and the Environment</strong></span></h3>
<p>SmartThings Energy is one of the latest services available on the SmartThings platform, which currently consists of such handy smart solutions as SmartThings Cooking, Clothing Care and Air.</p>
<p>&nbsp;</p>
<p>When such solutions and services come together with Samsung’s range of leading intelligent home appliances, mobile and wearable devices and other lifestyle products, users can not only customize their lifestyles in ways that prioritize a more sustainable future, but also enjoy optimal convenience and efficiency in their routines, home management and more.</p>
<p>&nbsp;</p>
<p>The introduction of the SmartThings Energy platform as a complement to the existing SmartThings ecosystem and associated devices is the next step in the journey towards totally personalized and sustainable living. Stay tuned to Samsung Newsroom for the latest news about SmartThings Energy and the SmartThings ecosystem as it continues to grow.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-13988 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main1.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main1-563x563.jpg 563w, https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main1-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-13989 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main2.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main2.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main2-563x563.jpg 563w, https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main2-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><img class="wp-image-13990 size-full aligncenter" src="https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main3.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main3.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main3-563x563.jpg 563w, https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main3-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-13991 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main4.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main4.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main4-563x563.jpg 563w, https://img.global.news.samsung.com/my/wp-content/uploads/2021/09/SmartThings-Energy_main4-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
]]></content:encoded>
																				</item>
					<item>
				<title>Accessibility for All: Designing Products that Everyone Can Use</title>
				<link>https://news.samsung.com/my/accessibility-for-all-designing-products-that-everyone-can-use?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 17 May 2019 11:04:58 +0000</pubDate>
						<category><![CDATA[Citizenship]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Accessibility for All]]></category>
		<category><![CDATA[ADA]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[Child-Safe]]></category>
		<category><![CDATA[Galaxy Smartphones]]></category>
		<category><![CDATA[Global Accessibility Awareness Day]]></category>
		<category><![CDATA[ISO]]></category>
		<category><![CDATA[One UI]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
		<category><![CDATA[Samsung Kitchen Appliances]]></category>
		<category><![CDATA[Samsung One UI]]></category>
		<category><![CDATA[Samsung Refrigerator]]></category>
		<category><![CDATA[Samsung TV]]></category>
		<category><![CDATA[Screen reader]]></category>
		<category><![CDATA[Voice Assistant]]></category>
                <guid isPermaLink="false">http://bit.ly/2HvvvO9</guid>
									<description><![CDATA[Truly accessible design is for everyone, fit for purpose by users of all abilities. Our needs and priorities are highly personal, changing throughout our lives]]></description>
																<content:encoded><![CDATA[<p>Truly accessible design is for everyone, fit for purpose by users of all abilities. Our needs and priorities are highly personal, changing throughout our lives – accessibility reflects these individual nuances, ensuring convenience for as many as possible.</p>
<p>&nbsp;</p>
<p>Samsung Electronics creates technology that is accessible and easy-to-use for customers, regardless of their age, race, gender, or ability. Following Global Accessibility Awareness Day on May 16, Samsung has released a visual story that details how the company designs products for everyone.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-7465" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main1.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main1-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main1-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7466" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main2.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main2.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main2-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main2-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7640" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/35.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/35.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/35-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/35-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7468" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main4.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main4.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main4-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main4-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7469" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main5.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main5.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main5-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main5-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7470" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main6F.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main6F.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main6F-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main6F-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7641" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/73.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/73.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/73-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/73-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7472" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main8.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main8.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main8-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main8-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7642" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/92.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/92.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/92-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/92-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7643" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/102.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/102.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/102-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/102-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7461" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main11.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main11.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main11-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main11-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7462" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main12.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main12.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main12-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main12-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7463" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main13.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main13.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main13-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main13-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><img class="aligncenter size-full wp-image-7464" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main16.jpg" alt="" width="1000" height="1000" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main16.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main16-408x408.jpg 408w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Global-Accessibility-Awareness_main16-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
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				<title>With Over 150 Lab Tests, Samsung QuickDrive™ Raises the Bar for Quality and Performance</title>
				<link>https://news.samsung.com/my/with-over-150-lab-tests-samsung-quickdrive-raises-the-bar-for-quality-and-performance?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 24 Dec 2018 10:57:16 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[CES Innovation Award]]></category>
		<category><![CDATA[From Lab to Life]]></category>
		<category><![CDATA[QuickDrive]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
		<category><![CDATA[Trusted Review]]></category>
                <guid isPermaLink="false">http://bit.ly/2CwEMnW</guid>
									<description><![CDATA[Since its launch at IFA 2017, Samsung’s QuickDrive™ has been noted for its innovative approach to laundry technology. Recently, the company has launched its]]></description>
																<content:encoded><![CDATA[<p><span>Since its launch at IFA 2017, Samsung’s </span>QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> has been noted for its<span> innovative approach to laundry technology. Recently, the company has launched its “From Lab to Life” campaign in Europe </span><span>to give consumers a fuller understanding of what is behind the washing machine’s quality and durability.</span></p>
<p>&nbsp;</p>
<p><span>Throughout 2018, the washing machine has continued to garner recognition for its powerful washing performance and </span>was recently honored as 2018’s Large Home Appliance of the Year by British evaluator, Trusted Reviews.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Innovative Performance for Long-lasting Efficiency</strong></span></h3>
<div>
<div id="attachment_5638" style="width: 1010px" class="wp-caption alignnone"><img class="size-full wp-image-5638" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/12/quickdrive-durability_main_1.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/12/quickdrive-durability_main_1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/12/quickdrive-durability_main_1-726x408.jpg 726w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/12/quickdrive-durability_main_1-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">Clockwise, from top right: Durability, Water Resistance, Quietness, Washing Performance</p></div>
</div>
<div id="attachment_107069" class="wp-caption alignnone">
<p class="wp-caption-text">
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<p><span><a href="https://news.samsung.com/global/samsung-cuts-laundry-time-in-half-with-groundbreaking-quickdrivetm-technology" target="_blank" rel="noopener">QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></a></span><span> </span>reduces washing time by half without compromising washing performance, ensuring a thorough yet gentle clean. Unlike conventional washing machines that move clothes from top to bottom, QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> has a main drum and a back plate that<span> </span><span><a href="https://news.samsung.com/global/video-can-you-see-the-difference-galaxy-s9s-super-slow-mo-video-showcases-innovative-quickdrivetm-technology" target="_blank" rel="noopener">rotate independently</a></span>, moving clothes dynamically around the drum in multiple directions, resulting in a full clean.</p>
<p>&nbsp;</p>
<p>The performance of QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> is guaranteed with over 150 durability and functionality tests.<span> This attention to detail can be observed in Samsung’s quality assurance campaign, “From Lab to Life,” which demonstrates how the tests in the laboratory aid product longevity and efficiency in the home. The array of tests includes a “heat test,” which evaluates the components’ abilities to withstand extreme temperatures and a “slam test,” which repeatedly slams the door 20,000 times to ensure it can withstand frequent usage. Consumers have responded positively to the campaign, noting that it offers real information on machine testing, a topic that other campaigns in this category rarely touch upon.</span></p>
<p><span> </span></p>
<p><span>Samsung products are more than just durable—they are designed to operate seamlessly in the home on a day-to-day basis. The tests that Samsung performs on its washing machines are intended to guarantee optimum performance and exceptional quality assurance in the home.</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Award-winning Appliances</strong></span></h3>
<p><img class="alignnone size-full wp-image-5639" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/12/quickdrive-durability_main_2.jpg" alt="" width="1000" height="715" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/12/quickdrive-durability_main_2.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/12/quickdrive-durability_main_2-571x408.jpg 571w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/12/quickdrive-durability_main_2-768x549.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><span>As Samsung remains committed to innovation and quality assurance, the company has received recognition from several awarding bodies. Earlier this year, Samsung</span><span> </span>was awarded the title ‘Large Appliance Brand of the Year’ by a leading consumer association in the U.K. In France, QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> won the Best Washing Machine award, presented by tech and electronics magazine, Les Numériques. The washing machine’s leadership in laundry innovation was also noted earlier this year at the CES Innovation Awards. Trusted Reviews said they could barely praise QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> enough, and that QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> was the washing machine to beat thanks to its incredibly low running costs and great cleaning performance.</p>
<p>&nbsp;</p>
<p><span>QuickDrive</span><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /><span> contributed to Samsung’s achieving the highest growth among the top 10  brands in the European washing machine market in the first half of this year compared to the same period in 2017. </span>In addition, since the washing machine’s launch in Southeast Asia earlier in 2018, Samsung’s premium washing machine sales have increased by double-digits compared to the previous year in the Southeast Asian market.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/LWsCqq8n8f0" width="720" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
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