As one of Europe’s most modern planetariums, the Zeiss Grand Planetarium is a key venue for science communication, showcasing events and exhibitions centered on astronomy and space travel. To enhance this experience, the Planetarium Berlin Foundation opted for an immersive LED installation in the foyer to serve as a visual gateway to the cosmos.

The installation consists of 85 Samsung IEA series LED cabinets (IE020A model). Featuring a 2.0 mm pixel pitch and a refresh rate of 3,840 Hz, the display ensures sharp, detailed and flicker-free imagery, even at close viewing distances or when captured on camera. This high-performance setup allows the planetarium to present complex scientific content and vivid space imagery with clarity and precision.

Beyond its technical capabilities, the LED wall serves as a central attraction within the venue. It functions both as an engaging visual centerpiece and a popular photo opportunity for visitors, contributing to a more interactive and memorable guest experience. The flexible design of the installation enables a wide range of content formats, including educational visualizations, previews for upcoming events and even live looks at the International Space Station (ISS).

“This opens up exciting prospects for a modern visitor experience that sparks curiosity and leaves visitors wanting more,” says Tim Florian Horn, Chairman of the Planetarium Berlin Foundation.

“Our LED technology delivers brilliant picture quality, high reliability and flexible application options. In the Zeiss Grand Planetarium, we have installed the LED cabinets in such a way that they create an immersive spatial experience. Installations like this demonstrate how technology brings knowledge to life in an emotional way and transforms spaces into places of experience,” says Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics.

By integrating LED solutions, Samsung and Zeiss Grand Planetarium are demonstrating how advanced display technologies can enhance public engagement with science by making complex topics more accessible and visually compelling.

Samsung Electronics today announced the installation of its Outdoor LED Signage XHB Series (P8) at the flagship location of Shinsegae Department Store in Seoul, South Korea. Unveiled during the “2024 Lights Up SEOUL, KOREA” event today, the installation is set to establish Myeongdong Square in Seoul as Korea’s new premier landmark, featuring a stunning media lighting display that illuminates the heart of Seoul’s iconic shopping district.

“Our LED displays present unlimited possibilities for places like Myeongdong to bear new elements of cultural significance,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “This installation gives us an opportunity to showcase in the biggest way possible that our outdoor digital displays are built to engage, built to deliver impactful content, and built to last.”

Located within the Myeongdong Special Tourist Zone Area, Shinsegae Department Store is uniquely positioned as a free outdoor advertising zone that enables creative and expansive installations. Samsung’s massive outdoor LED signage featuring an anamorphic 8K display, wraps around the entire outer wall of the building, measuring 71.8 meters in width and 17.9 meters in height — equivalent in size to three basketball courts.

Spanning a total area of 1,285 square meters, the display is designed for resilience in harsh weather, featuring an IP66 rating for dust and water resistance, and UL 48 and UL 746C certifications[1] for year-round durability. The installation is engineered for high visibility and vibrant color accuracy, with support for HDR10+ technology to deliver sharp contrast and rich visuals. With a max brightness of 8,000 nits,[2]the display ensures exceptional clarity even in direct sunlight. Its high refresh rate of 7,680Hz minimizes flicker and the moiré effect,[3] ensuring a stable display that remains visually crisp, even through camera lenses.

Samsung’s track record of success with digital signage spans prominent venues worldwide. In South Korea, Samsung provided the country’s largest ever high-definition LED signage toCoex SM Town, while transformative installations atNew York’s Citi FieldandHouston’s Minute Maid Parkset new standards for in-stadium displays. At Citi Field, Samsung installed the largest scoreboard in professional baseball, featuring over 29,800 square feet of LED screens that immerse fans in the action from every angle. Similarly, at Minute Maid Park, Samsung’s high-definition LED technology redefined the fan experience with massive outdoor displays and a dynamic new main scoreboard, all designed to enhance the excitement of the game.

In Myeongdong, the new installation will not only host engaging advertisements and dynamic video content, but also transform into a breathtaking annual Christmas media façade, creating a festive atmosphere for visitors.

“Shinsegae’s media façade, beloved by global customers for the past 10 years, has now been recreated as Shinsegae Square. This transformation paves the way for it to become an iconic landmark of Seoul, making it not only a must-visit attraction but also a central hub for K-culture. We are excited to partner with Samsung to bring our customers unique experiences that blend heritage and digital technology,” Shinsegae spokesperson said.

Samsung’s Outdoor LED Signage is renowned for exceptional performance in demanding environments, evidenced by award-winning deployments at iconic venues such asInglewood, California’s SoFi Stadium, which boasts the world’s largest LED videoboard ever built for sports, and theFormula 1 Las Vegas Grand Prix, where Samsung installed a 481-foot-long rooftop LED display in the shape of the F1 logo. As Myeongdong evolves into a global tourism destination, Samsung continues to lead with solutions that inspire and engage.

[1] UL 48 and UL 746C certifications, issued by Underwriters Laboratories (UL), verify compliance with safety standards for electric signs and durability of materials in outdoor environments, including UV and weather resistance.

[2] Maximum brightness measured post-calibration; actual values may vary with conditions.

[3] The moiré effect is an undesirable visual phenomenon that occurs when repetitive patterns, such as lines, are captured in photographs.