▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks.

“Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.”

▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED.

This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape.

At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.

▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs.

The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art.

▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung.

In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included:

• Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility
  This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.”
• Blending Old & New: A Fireside Chat with Marc Dennis
  Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained.

▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction.

Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs.

▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic.

For more information, visit: www.samsung.com/my/

▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung.

Samsung Electronics Co., Ltd., the Official Art TV of Art Basel, today announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. Starting today, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from March 28-30[1], 2025 at the Hong Kong Convention & Exhibition Centre.

The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries, and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.”

Bringing the Art Basel Experience to Samsung TVs

▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris, and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by leading international galleries at Art Basel – all from the comfort of their homes.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled ArtCube[2], at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED, and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breathtaking detail. Under the theme “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Expanding Samsung’s Digital Art Leadership

While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs[3], as part of Samsung’s mission to bring world-class art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the world’s most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres, and Gongkan.

For more information, please visit: https://www.samsung.com/my/

[1] Event is open to the public from March 28-30, after VIP opening from March 26-27.

[2] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.

[3] For models Q7F and above.

Samsung Electronics Co., Ltd. announced today that its Neo QLED and Lifestyle TVs have been awarded EyeCare Circadian certification by Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. This achievement highlights Samsung’s commitment to developing technology that supports natural circadian rhythms, promoting well-being and visual comfort.

“This certification underscores our dedication to creating products that elevate the user experience by prioritizing eye comfort and reducing visual strain, all while delivering exceptional picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovations that anticipate and adapt to users’ evolving needs, offering both immersive entertainment and sustainable long-term comfort.”

The certification covers major models across the Neo QLED and Lifestyle lineups, including The Frame and The Serif. Six critical criteria are evaluated when determining when a product is fit for certification: Safety for Eyes, Gentle to the eyes, Flicker Level, Uniformity, Color Fidelity and Circadian Stimulus (CS) index — a framework designed to assess visual comfort and circadian rhythm alignment.

Central to Samsung’s achievement is EyeComfort Mode, which automatically adjusts luminance and color temperature based on time of day and ambient lighting conditions. By simulating natural light patterns, the mode reduces strain during daytime viewing and fosters a restful nighttime environment, aligning with the body’s natural rhythms.

This certification adds to a series of recognitions for Samsung TVs, highlighting their user-centric products and features. The Neo QLED series previously earned VDE’s Circadian Rhythm Display certification, while Samsung’s Lifestyle TVs received Glare-Free verification from Underwriters Laboratories (UL) for reducing visual strain. Additionally, for their exceptional color accuracy, Samsung TVs are Pantone Validated.

For more information, visit: www.samsung.com.my

Samsung Electronics Co., Ltd. today released findings from its annual TV Awareness Study, which reveals that TVs are now the entertainment hub of the home, driven by the increasing popularity of big screen TVs fast becoming the new normal, with quality and product specifications topping the list as the most important factors influencing TV purchases.

The study was conducted as part of Samsung’s efforts to better understand consumers in the region and their needs pertaining to TV Screen technologies. Over 1,920 consumers aged 25 to 64 across eight markets in the Southeast Asia and Oceania (SEAO) region were surveyed in the third quarter of 2023[1].

Yohan Zondak, Head of Visual Display for Samsung Southeast Asia & Oceania, said, “As we look towards the future of entertainment in the home, the findings from our latest annual TV Awareness Study reaffirms our views that consumers are passionate about the content that they want to view, and importantly, ensuring that they have a high-quality and premium viewing experience. As a pioneer and industry leader in the TV industry, we remain committed to pushing the boundaries of innovation and to transform the way people consume content, as well as to provide our customers with the best TV experiences in the years to come.”

Big Screen TVs are the New Normal

Across the region, while consumers were generally satisfied with their TVs, large screens were more popular than ever with consumers, with 30% of consumers owning TVs of 53” sizes and above. In particular, big screen sizes such as 98” are becoming the new norm, as survey results show purchases of even larger TVs of 60” and above has grown more than 10% as compared to the previous year. At the same time, a whopping 55% of consumers surveyed indicated their intent to purchase bigger TVs[2] in the future as compared to their current ones[3].

Product specifications such as sound quality and smart features played key roles in driving big screen TV purchases such as those from the Neo QLED 8K range. This shows that while consumers are not shying away from purchasing larger TVs as the centerpiece of their living rooms, screen sizes alone are not the sole driving factor in purchase decisions.

TVs are the Entertainment Hub of the Home

Across the SEAO region, 87% of consumers are proud owners of a Smart TV[4], with growth in smart TV ownership observed from the year before[5].

It is no surprise that TVs are primarily being used as the main tool for consumers to enjoy a cinematic experience of their favorite content, powered by the latest features. The study found that consumers in Malaysia find most value in new TVs that allow them to enjoy high quality content (78%), support all of the latest technology and features (75%), and provide them with the most cinematic and immersive experiences possible (79%)[6].

The 2024 Neo QLED 8K is positioned to reinforce this trend, thanks to the introduction of a next-generation AI processor, the NQ8 AI Gen3, which enables unprecedented performance upgrades in a TV designed to be the ideal centerpiece of the discerning consumer.

A majority of SEAO consumers also use their TVs for activities other than watching entertainment (58%) such as gaming, playing exercise videos and even displaying paintings, images, and videos when the TV is on standby. In fact, 1 in 4 (24%) consumers use their TV for gaming, with 50% of them preferring to play their favorite games on a console[7]. This has been a key focus for Samsung TVs in recent years, with numerous gaming features added such as a more immersive gaming bar, new mini-map auto detection that allows easier control of the mini map during gameplay, AI auto-setting to optimize the picture and sound quality to the type of game being played, and more.

Quality and Product Specifications Take Priority

Despite a challenging economic climate in 2023, the study found that picture and sound quality as well as durability (90%) still ranked ahead of the breadth of product specifications (82%) when it comes to factors influencing the final purchase decision, with price and value (42%) coming up a distant third[8].

Samsung’s premium yet durable QLED 4K TVs are designed with such purposes in mind. Taking consideration of consumer preference for quality and features, Samsung’s latest 2024 TVs and screens will also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility, and convenience. Features such as Mobile Smart Connect transforms your smartphone into a multi-functional remote for greater control over your screens, while the 360 Audio feature is now expanded to Samsung TVs and screens, letting users connect Samsung Galaxy Buds to TVs for more immersive audio. For more information on Samsung’s latest QLED, MICRO LED, OLED and Lifestyle display lineup, please visit here.

[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.

[2] 55% of consumers intend to buy TVs of sizes 53” and above in 2023.

[3] The results obtained from the Samsung 2023 TV Awareness Survey.

[4] Smart TV is defined as a category of TVs that come with smart features such as built-in apps, web browser, mobile app control etc.

[5] The results obtained from the Samsung 2023 TV Awareness Survey.

[6] The results obtained from the Samsung 2023 TV Awareness Survey.

[7] The results obtained from the Samsung 2023 TV Awareness Survey.

[8] The results obtained from the Samsung 2023 TV Awareness Survey.

Since partnering with Samsung Art Store in 2017, Ademeit has quickly become one of the platform’s most beloved photographers. Samsung Newsroom sat down with Ademeit to discuss the photographer’s distinct approach to animal photography, his commitment to authenticity and creativity and his collaboration with Samsung Art Store.

▲ Wolf Ademeit

Behind the Lens: An Exploration of Wolf Ademeit’s Approach to Animal Photography

Q: What attracted you to photography? Give us a brief overview of your journey as an artist.

I came across photography as a child. I started by capturing my friends with my dad’s 6×6 camera. During lithography training, I worked with professional photographers and discovered monochrome photography – perhaps, this experience inspired me to pursue black-and-white photography.

My artistic style hasn’t changed much throughout my career. The biggest evolution has been that I have started to take color photos for my “Art of Animals” series since I realized color is fundamental to fully capturing some animals.

Q: What influenced your interest in animal photography? What messages or emotions do you look to convey?

While my background is in portraits, I decided to visit a zoo when I was testing my 500mm lens. As I walked in, I saw a calendar that didn’t photograph the animals in the most favorable way. That’s when the concept for my “Art of Animals” series was born – frankly, to publish a calendar of my own to do justice for those animals! My goal was to photograph zoo animals in an artistic way to highlight their elegance and beauty.

Q: How do you determine which animals to photograph?

That’s more by chance. My pictures are not meant to be a documentary of these creatures. Instead, they demonstrate the animals artistically as individual creatures or species. It’s important for me to capture their beauty, elegance and emotions.

I mostly look for dynamic animals before deciding whether the photo could be compelling, considering lighting, perspective and background. For example, when I photograph predatory cats such as cheetahs, I pay close attention to the setting because a chaotic background may camouflage the subject.

▲ Splash

Q: Are there any memorable experiences from your photography sessions?

I had a near-death experience with “Splash” when I attempted to photograph a polar bear shaking his fur dry when he got out of the water in his enclosure. Without thinking twice, I climbed a small wall behind me to get a better view.

Unfortunately, the safety glass was slippery, so I lost balance because of my heavy backpack and fell about five meters down a staircase that led to the basin where the polar bears were. Thankfully, I was able to hold onto some branches just in time, and the photo turned out as I had hoped.

Photography in the Digital Age: Wolf Ademeit’s Collaboration With Samsung Art Store

Q: As a long-term partner of Samsung Art Store, can you please tell us how this partnership has influenced or expanded your work and exposure?

The collaboration with Samsung Art Store was very professional from the beginning. I was pleased to see my photos from the “Art of Animals” series showcased on The Frame – which boosted my visibility and led to a considerable increase in the number of Art Store users.

As a photographer, I naturally want to present my work to a wider audience. With The Frame and Samsung Art Store, viewers can easily access high-quality art at home. There is a big difference between viewing a photo on a giant TV screen instead of on a desk monitor. The Frame’s matte display reduces reflections, delivering a more immersive experience for viewers just like real paper prints in a gallery.

Furthermore, most printing services only offer color options, resulting in black-and-white prints with color cast or gray-white prints with too little contrast. That’s why I produce my own photos exclusively on real, chemically-developed Ilford photo paper – or use The Frame, which is just as reliable.

▲ Cheetah

Q: Among your artwork, “Cheetah” is particularly popular in the Art Store. Could you explain the inspiration behind this photo and why you think it resonates with viewers?

Animals cannot be directed. You can only hope that a situation unfolds as desired. In this picture, something nearby caught the cheetah’s attention. He jumped on the tree trunk and immediately went into hunting mode. “Cheetah” portrays both the tension and desire as well as the beauty and grace of predatory cat species. The cheetah’s expression is authentic and wonderfully visible.

Q: Out of all your photos in the Art Store, which three pieces best convey the characteristics of the subjects on The Frame? Please provide a brief explanation for each piece.

For artists, each piece of artwork is meaningful. “Bow,” “Three Wolves” and “True Love” are my favorite photos because high-quality monochrome images are difficult to find these days.

▲ Bow

“Bow” is one of my most beautiful photos. I like the graphic layout and the portrayal of the giraffe’s distinctive long neck. I saw the piece displayed on The Frame at a friend’s house a while ago, and it blew me away. An Ilford photo print the size of The Frame would probably be more expensive than the Frame itself.

▲ Three Wolves

“Three Wolves” is an action shot of three wolves. Only the wolf in front paused for me, but with a little luck, I caught all three at just the right moment. On The Frame, grayscale tones are displayed optimally and appear color neutral. Most reproductions on color printers fail to depict these hues as accurately.

▲ True Love

For “True Love,” I had to push my camera to its limit. While the elephants in motion made the shot difficult to capture, the intimate scene and playful touch between the two elephants convinced me to include it on the Art Store.

Exploring Creativity and Authenticity in Ademeit’s Photography

Q: Your portraits of animals offer a glimpse into the emotions and personalities of these creatures. How do you capture their subtle characteristics and emotions?

Photographing animals requires patience and concentration while the animals work their way into the positions I’m envisioning. Unlike human models, you cannot move or instruct the creatures. I have to be ready to capture them at a moment’s notice since they won’t stay in the same location. For “Vortex,” I visited the zoo repeatedly for many months until the zebra laid down in the exact position I wanted.

▲ Vortex

Time and perseverance allow me to capture each creature’s raw emotions. Animals show their feelings just like humans – but often, their expressions are much more unfiltered than ours. In some ways, I photograph animal portraits as I would human portraits.

Q: How have technological developments altered the way people engage with art?

Technology is rapidly changing how we view artwork. Photographers are constantly challenged to upgrade equipment, which may improve the technical quality but not the artistry of photos. Many of my Art Store pieces were taken with cameras that are rather outdated compared to current models. Today’s technological advancements allow anyone to take an aesthetic photo using a camera or mobile phone.

Q: Do you have any words of wisdom or advice for aspiring photographers who admire your work?

Personally, I look for a background in which the animal in the foreground will stand out. Then, I imagine what will happen next. For example, when the animal is lying down, I try to guess what direction it will move.

I have conducted several workshops on zoo photography – some of them for beginners using simple equipment. With a little guidance, these photographers took very good shots. In the end, it’s not the technique, but the creativity that makes the difference.

Wolf Ademeit’s photography will be featured in the August collection, “Top Ten Photographers,” on Samsung Art Store in celebration of Photography month.

Visit Samsung Art Store in The Frame to see more of Wolf Ademeit’s stunning pieces.

Elevate your home this Merdeka!

Buy The Frame from now until 30 September 2023 and get a Modern Bezel worth up to RM899!

For more information on Samsung’s The Frame TVs, please visit Merdeka 2023 – Lifestyle TV | Samsung Malaysia.

Prepare for Samsung’s massive sale on 24 May as Samsung Electronics Co., Ltd partners with Lazada, Southeast Asia’s pioneer eCommerce platform, for the sixth edition of Samsung’s LazMall Super Brand Day in Malaysia. Titled ‘Time to Stand Out’, this year’s campaign is set to return with outstanding deals and offers on Samsung’s latest innovations, and a more engaging shopping experience to encourage consumers across Southeast Asia to stand out and push the boundaries of what’s possible with their dream Samsung products.

Consumers looking to embrace connected lifestyles and simplify their lives with customized, automated routines will be excited by attractive deals which will be rolled out across a whole range of latest Samsung products. This includes newly-launched smartphones such as the Galaxy S series and Galaxy A series, to best-selling QLED and lifestyle TVs, smart monitors and home appliances. For those looking to lay their hands on the trendiest smartphones, be sure to check out the Samsung official LazMall Flagship Store for online-exclusive colors that will stand out in the crowd.

Samsung Malaysia is proud to introduce the new Galaxy M14 5G which will be available for purchase exclusively via Lazada on 24 May 2023. This latest online-exclusive 6.6-inch smartphone features a powerful 6,000 mAh fast-charge battery and an advanced multiple-camera experience that lets you power through your day. For a limited time only, Galaxy Fans can purchase Galaxy M14 5G for only RM849! This allows you to save RM250 from its Retail Recommended Price of RM1,099. Don’t forget to grasp this chance!

Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are always on the lookout for new ways to engage our customers and enhance their shopping experience. Even as economies open up and with brick-and-mortar shops aplenty, many consumers continue to shop online due to the convenience, range of products available and varied experiences provided. We are excited to partner with Lazada once again, to co-create more value and choices for consumers seeking smart electronic solutions on online platforms. This year’s LazMall Super Brand Day theme aims to spur consumers to ‘stand out’ through Samsung’s cutting-edge technology and devices, as they enjoy Samsung’s latest online offerings at the best deals.”

“We are delighted that Lazada’s partnership with Samsung has grown from strength-to-strength in the last six years. The sixth Samsung x LazMall Super Brand Day is testament to that – this time with a call-to-action for consumers in Southeast Asia to ‘stand out’ with Samsung’s suite of quality and innovative electronic products, enabled by Lazada’s engagement mechanics such as Daily Rewards, special bundles, Brand Membership Programme and more, for a fun and engaging online shopping experience,” added Pierre Beckers, Executive Vice President, Regional Strategic Accounts, Lazada Group.

Highlights of Samsung’s LazMall Super Brand Day exciting deals and promotions in Malaysia include:

Lazada
Product	RRP	Promo Price	Savings
27″ Odyssey – G3	RM1,669	RM699	58%
50″ UHD 4K AU7002	RM2,899	RM1,659	43%
43″ UHD 4K AU7002	RM2,299	RM1,349	41%
[Online Exclusive] Top Mount Freezer with Twin Cooling Plus, 580L	RM3,499	RM2,099	40%
[Online Exclusive] Front Load Washer Dryer with Hygiene Steam, 8.5KG Wash & 6KG Dry	RM2,849	RM1,699	40%
[Online Exclusive] 43” Neo QLED 4K QN90C	RM5,699	RM3,499	39%
[Online Exclusive] Solo Microwave Oven with Dual Dial, 23L	RM319	RM239	25%
[Lazada Exclusive only] New Launch – Galaxy M14 5G	RM1,099	RM 849	23%
Galaxy A73 5G	RM2,099	RM1,759	16%

• All day voucher: 10% off min. spend RM450 (capped at RM200) | RM499 min. spend RM6,000 (capped at RM499)
• Galaxy S23 Series Gift With Purchase (GWP) promotion – Receive a Galaxy Buds Live worth RM549 when you purchase Galaxy S23 Series
• Pay less and get upgraded model with savings up to RM4,500 with 2023 Neo QLED 8K TV Early Order promotion
• Get Free Bespoke Microwave Oven worth RM799 & Extra RM200 voucher off (voucher code: SAMBES200) with 2023 Bespoke Top Mount Freezer Early Order promotion
• Samsung x Estee lauder co-branding initiative for Galaxy S Series – First 20 buyers to purchase any Samsung Galaxy S series on SBD will receive Estee Lauder Advanced Night Repair Serum (75ml) worth RM640.
• Just like Where’s Wally, Samsung has created a gamification called “Where’s Samsung” which will be hosted on the main campaign page where customers can attempt to find Samsung products to unlock a special promo code to be used during the Samsung SBD only.
• PR readers can redeem an exclusive RM100 voucher with a minimum spend of RM500. Voucher codes valid on 24 May 2023 only. Voucher code : LZDSBDPR

Find out more about the Samsung’s LazMall Super Brand Day, please visit here. Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!

Participating stores on Samsung Super Brand Day:

[1] With minimum spend of RM11

The ideal companion exists for every hobby, side hustle, or guilty pleasure. If you have an aesthete personality, The Frame would be ideal for you who enjoys spending time in galleries and museums delving into works of art. With the Frame, you can enjoy aesthetic arts at any time in your own comfortable home space, and you can bring any original art collection into your home. Simply subscribe to the Samsung Art Store, which has over 1,400 world-class art pieces. With everything in a 4K QLED Frame, a TV when it’s on and art when it’s off, you get two uses in one: a TV and a perfectly placed art gallery that’s the perfect fit for your artistic home interior.

If you are a minimalist, stylish, and aesthetically passionate person who loves the modern lifestyle, The Serif is the right fit for you. Its all-around design is the definition of where beauty meets function—a timeless design that fits your living space. The gorgeousness makes it beautiful in any environment, shaping your minimalist home interior perfectly. The Serif comes with a detachable stand, giving you flexibility to remove the leg stand and move it from room to room, making it more versatile than ever. Furthermore, the matte display helps eliminates annoying reflections, so you can enjoy your film whenever you want with your family and loved ones. When combined with QLED technology, the viewing experience is unrivaled.

The Sero, this a fun one! If you’re the type who gets excited by the prospect of trying something new such as watching content in a fresh and entertaining way, then the Sero is for you! This unique lifestyle TV allows you to watch a vertically filmed content and enjoy mobile entertainment on a bigger screen. Having the Sero would be a well-loved entertainment at occasion especially for parties, playing video games on such big and rotatable screen. It’s time to flex and show what your TV can do! Seeing or doing something truly unique, unlike anything else, has to be exciting, right? Like life, which is constantly full of new adventures and the Sero is here to be part to elevate your life journey!

Which of the following lifestyles TVs says the most about you? Now is the time to visit our store and enjoy the fun on a larger screen!

In conjunction with ‘Impian Raya Bersama’ campaign, Samsung Malaysia wants you to spoil yourself or your loved ones this festive season by upgrading your home electronics and receive complimentary 43’’ The Frame[1] worth RM4,999 when you purchase an 85’’ The Frame. Making this deal sweeter, customers will also earn up to RM2,000 worth of Touch ‘n Go e-Wallet credits.  For more information about Samsung’s ‘Impian Raya Bersama’ campaign, please visit http://www.samsung.com/my/tv-raya2023. Promo ends 30 April 2023!

For more info about Samsung Lifestyle TVs please visit: https://www.samsung.com/my/lifestyle-tvs/all-lifestyle-tvs/

[1] Terms & Conditions apply. While stocks last.

To realize this vision of Calm Technology, Samsung has obtained the industry’s first Circadian Rhythm Display (CRD) certification from the German testing and certification agency Verband Deutscher Elektrotechniker (VDE). The certification was awarded to the Eye Comfort Mode feature of Samsung’s 2023 Neo QLED and Lifestyle TVs, The Frame, The Serif and The Sero.[1]

The concept of pairing circadian rhythm with display technologies might seem unusual. So what exactly inspired Samsung to pursue it, and what was the process like from planning through to development and certification? To learn more, Samsung Newsroom sat down with three professionals who made this recent CRD certification possible, Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group.

▲ (From left) Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group

The Unique Combination of Circadian Rhythm and Display Technology

The term “circadian” is derived from the Latin words “circa” (meaning “about”) and “diem” (meaning “day”). Human circadian rhythm can be described as the biological pattern of engaging in dynamic activities during the day and sleeping during the night as well as the secretion and inhibition of related hormones such as melatonin, cortisol and growth hormones that occur naturally according to this cycle.

“We were ultimately working to find a way to achieve the best picture quality while also guaranteeing viewing safety,” noted Rha of why Samsung initially started focusing on circadian rhythm. “The result was the creation of Eye Comfort Mode, a feature which automatically optimizes picture quality based on changes in circadian rhythm.”

One of the characteristics of Eye Comfort Mode is that it uses artificial intelligence (AI) to enable the most comfortable picture quality by automatically detecting changes in the viewing environment. Eye Comfort Mode adjusts the amount of blue light based on the local sunrise and sunset time as well as the surrounding lighting environment. By adjusting the screen’s luminance level and color, Eye Comfort Mode creates an effect similar to the different lighting styles that occur during daytime and nighttime, with lower luminance and color temperature aiding the user to sleep well.

“Since Eye Comfort Mode sets the picture quality based on the surrounding viewing environment, the user can enjoy good picture quality without any quality degradation, even with less blue light,” explained Rha. “When planning our approach to CRD, it was extremely important that we could control the amount of blue light being emitted without affecting the picture quality, so we engaged in constant research and discussion with the development team and picture quality team right from the planning stages.”

Eye Comfort Mode, the Secret To Picture Quality Optimization at All Hours of the Day

As Eye Comfort Mode operates based on localized information to recognize sunrise and sunset times, it has to be able to harness regional geographic information of where the TV is placed.

“The basic algorithm allows the TV to obtain and operate based on sunrise and sunset information from a regional weather application, which is identified based on the location information of the TV,” said Lee. “Thanks to this algorithm, users can watch TV with picture quality optimized to the changes in their circadian rhythms wherever they are in the world with Eye Comfort Mode.”

In addition to local sunrise and sunset times, the surrounding lighting environment is essential to optimizing picture quality for CRD purposes. Accordingly, the light sensor built into the TV measures the amount of external light. Then it determines how bright or dark the viewing environment is to optimize picture quality for the user automatically.

The CRD Certification, the Last Hurdle to Improving Reliability

▲ The 2023 Neo QLED TV is measured using a spectroradiometer, which measures a display’s luminance, chromaticity coordinates, spectrum and more.

Once a technology is out of the planning and development stages, the last step in the process is to cement the value of the technology through certification from an external agency. For their CRD technology, as with all others, the certification process began with establishing the relevant objective and standardized criteria.

Through an external collaboration project, Samsung discovered an index for circadian stimulus (CS) as defined by the U.S. Lighting Research Center. This CS index can quantitatively express the effect of Eye Comfort Mode in number form through association with a light source’s power to inhibit an individual’s melatonin secretion.

Following this discovery, Samsung then developed a test project in collaboration with an external research institute and proceeded to set up a certification with VDE in order to obtain the CRD certification.

To win the trust of our consumers, it is crucial that we can obtain certifications for our technologies from a credible agency,” explained Cha. “While ‘circadian rhythm’ may be a somewhat unfamiliar term, it was used even in the name of the certification to emphasize the intention and value add of the technology, which is to provide picture quality optimized based on circadian rhythm.”

Delivering the Ultimate Viewing Experience to Users

Despite being awarded the VDE certification, those working on the CRD technology are still determined to develop even more ways to bring users the best picture quality possible. “Since people have different picture quality preferences, my goal is to provide customizable picture quality based on personalized needs ultimately,” said Lee.

For Rha, too, the next step is rooted firmly in personalization. “Display technologies have advanced significantly in recent years, and I think we have reached a point where the industry possesses a similar approach across the board,” he explained. “Going forward, I want to focus on and develop consumer-friendly features specific to each user.”

Finally, for Cha, picture quality is a consideration that should be embedded in every aspect of development. “I always ask myself how I can create value in the TV features and performance technologies we design when working on external picture quality evaluation and certification,” he noted. “My goal is to embed such technologies and practices across all stages of our process, from product planning and development to the final stage of certification.”

Going forward, Samsung is constantly striving to provide the ultimate viewing experience that considers viewing safety. In addition to the CRD certification the company recently received, the company also received “Eye Care” certification from VDE and “Glare-Free” validation from UL last year, a testament to the ongoing innovation journey Samsung is pursuing.

Stay tuned to Samsung Newsroom for all the latest on the company’s leading TV and display products.

[1] Certified Models: 2023 Neo QLED Q70C and superior models.

To further accessibility to and diversity within art, Samsung has been partnering with numerous museums, galleries and art collectives, with the latest Artlife Matters and Samsung Art Store partnership being one of them. Together, Artlife Matters and Samsung Art Store have been providing consumers with a unique and inspiring selection of artworks by Ghanaian and African artists, giving viewers who may not have been able to view the works in person a chance to experience the art in the comfort of their homes.

Samsung Newsroom sat down with Eric Agyare, the Founder and Project Director at Artlife Matters, to discuss how the organization and its partnership with Samsung Art Store has transformed the perception of art and its role in enhancing diversity and accessibility for artists in Ghana and Africa.

▲ Artists at the Artist Seminar held by Artlife Matters in 2022

Expanding Opportunities for Art

Q: Can you tell us a bit about Artlife Matters and what inspired you to pursue a partnership with Samsung Art Store?

Artlife Matters is an art-influential organization that looks to foster collaboration and partnership opportunities that showcase practicing and upcoming artists within the creative arts space. Due to limited opportunities and resources, at times it can be difficult for artists to reach their full potential. In partnering with the Samsung Art Store, we are able to provide a platform that allows artists the opportunity to experience art from a worldwide lens.

Q: How has the reception of your partnership with Samsung been from members of Artlife Matters and its artists?

The reception from artists has been positive. The exposure and revenue model of the Art Store platform has solved significant career challenges, and our artists now have the peace of mind to keep doing what they love without concerns for livelihood. To date, we currently have artwork submissions from six African countries, allowing consumers to truly enjoy the diverse artwork Artlife Matters provide.

Q: How has your experience working with Samsung affected consumers’ perception of African art?

The partnership has also positively affected consumers’ preferences, exposing them to the unknown aesthetics of our continent. As a result, I believe users of The Frame are more enlightened on the new African narrative than ever before. During our Artist Seminar held in December 2022, Artlife Matters recorded that most of our listed artists on that platform had been contacted by users of The Frame. Some conversations are leading to new projects as well.

Creating Diverse and Accessible Environments in Art

Q: As an art-influential organization that celebrates and promotes art as a form of expression, what are some of the ways the organization helps to address societal issues and inspire a creative and inclusive society?

Artlife Matters has been implementing an art-based capacity building project called “Artitude”, which aims to expand the possibilities of the creative art space. Through workshops, internships and mentorships, we have engaged over 4,395 young creatives in senior high schools across Ghana, showing them the social, cultural and economic possibilities in the creative art space while also promoting the importance of art.

Our goal is to celebrate and highlight art as a social, cultural and economic development tool. The school and community projects we run are created to inspire and shape creatives to reach their vast potential within the art industry. Our goal is to become a pan-African organization with an art ecosystem that allows new and existing creatives to exchange and implement ideas that shape society.

Q: What role do you see technology playing in bridging the accessibility gap for consumers and artists in the coming years?

We believe the effort in democratizing the art industry through technology is increasing the demand for creative goods. Through technology, art can become accessible to the right consumers and offer more exposure to artists’ work. The dream of having a viable career in art can easily be made possible for young adults living in remote areas in Ghana.

Illustrating the Vibrancy and Richness Art

Q: What are some of the unique artistic elements that define Ghanaian art and the newest works in the Art Store?

Ghana is increasingly becoming the hub for contemporary African art. Our vibrant colors, unique way of representing blackness and the authenticity of the Ghanaian narrate now have the world’s attention. We use every opportunity to advocate and demonstrate art’s social, cultural and economic value in Ghana and beyond. Artlife Matters is focused on creating and managing a vibrant art space that influences positive community behaviors, as depicted in the Kolorscape art piece.

Q: Of the newest works in the Art Store, which piece would you recommend for users to display on The Frame?

To showcase the amazing and vibrant works from Artlife Matters and its artists, I’d recommend that consumers display the works of art outlined below on The Frame.

▲ Kolorscapes (2021) by Dela Avemega (Becké)

Dela Avemega is a contemporary artist. His works spur dialogue on race, society, culture, religion and politics. Dela firmly believes art validates perception, and this is how he perceives the future of the Accra creative community in this masterpiece.

▲ Melanin Lisa by Elkanah Kwadwo Mpesum (el Carna)

Elkanah Kwadwo Mpesum is a professional illustrator with an edge to narrate authentic African stories. His version of the “Mona Lisa” is a tribute to the beauty and majesty of black womanhood.

▲ She Snap by Manzi Leon

Manzi Leon is a self-taught surreal visual and digital artist who loves the impasto painting style because it gives him exciting energy to see visible brush strokes converging on a canvas to form a masterpiece that expresses the thoughts and feelings of women in his community. This painting depicts how we get happiness and the power to stick to what motivates us.

To see more of Artlife Matters’ artwork, head to the Samsung Art Store in The Frame.

▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.

This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light.

The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day, while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.

VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.

This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience at the front and center of product design. Previously, Samsung TVs had received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards.

For more information on Samsung’s 2023 product lineup, please visit www.samsung.com.

[1] For models Q70C and above

[2] The Frame, The Serif and The Sero