The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI, with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.

▲ Samsung reinforced its ‘AI for All’ vision at its press conference at IFA 2024

AI for All: Like Sprinkling Magic Dust Into Everyday Life

▲Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.

▲ “This year [Samsung] aim to have 200 million AI enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below

AI Meets World: More Inclusive and Sustainable

▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”

▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below

AI Meets You: More Productivity, Simplicity and Enjoyment

▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below

▲”[The Galaxy Book4 Edge powered by Snapdragon X Plus 8-core platform] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below

▲ (left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” (Right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below

▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.

▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.

▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using Galaxy Z Flip6 and the gesture control on Galaxy Ring at the company’s press conference at IFA 2024

With the advancements in mobile technology and AI features, smartphones now offer unprecedented convenience, creativity, and connectivity, transforming how we interact with the world around us. The latest Galaxy innovation – the Galaxy S24 Series with Galaxy AI features – connects people and elevates their lifestyle with ease and enjoyment. It is now more accessible to users as it expands its One UI 6.1 software update to more devices, including the Galaxy Z Flip5 and Galaxy Z Fold5.

Experience the transformation by joining our AI-Volution squad now! For new joiners, we are excited to share with you an upcoming promotion[1] that will amaze you! From 14 June to 30 June 2024, individuals who purchase at least one Galaxy flagship device(s)[2] and with spending above RM6,000 in a single receipt at participating stores will be entitled to redeem one Samsung Music Frame worth RM1,999[3]!

To participate, simply visit one of the selected Samsung Experience Stores below:

• The Exchange TRX
• Suria KLCC
• Plaza Low Yat (Ground Floor and 1^st Floor)
• MyTown Shopping Mall
• Sunway Velocity
• Pavilion KL
• Senheng Four Seasons

The staff will provide a link for you to fill in your necessary details, and that’s it. The Samsung Music Frame will be on its way to your doorstep afterward.

The Music Frame, a perfect blend of art and technology, offers superior sound quality and a sleek design, making it a stunning addition to any space. Join in the fun with Samsung Malaysia’s latest offer that you should not miss!

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

[1] The Promotion will run from 14 June 2024 to 30 June 2024 or while promotional stocks last, whichever is earlier (“Promotion Period”). Samsung reserves the right to shorten, extend or cancel the Promotion Period at its sole discretion without prior notice.

[2] Minimum one Galaxy Flagship device in the single transaction, only applicable to all mobile experience products.

[3] While stocks last. Terms and conditions apply.

Samsung’s latest offering, the All-new Music Frame and the 2024 The Frame TV, are revolutionary concepts that seamlessly blend captivating artwork with immersive sound. These innovative products are more than just devices, they are statement pieces that elevate your entire living space.

Beyond the Screen: The Frame TV

Transform your living space into a captivating art gallery with The Frame TV. This innovative display transcends television, transforming into a stunning work of art when not in use. Dive into the world of art with Samsung Art Store – Streams, where you’ll discover a constantly updated collection of masterpieces curated from leading artists and institutions.

The Frame’s captivating matte display showcases every detail of your chosen artwork with stunning clarity, blurring the lines between reality and masterpiece. Plus, personalize your art experience with a customizable frame that complements your décor and style. Enjoy exceptional picture quality and immersive sound, seamlessly integrating art and entertainment into your everyday life.

Art for the Eyes, Music for the Soul: Introducing the Music Frame

Gone are the days when speakers were mere functional devices tucked away in corners. The Music Frame redefines what a speaker can be. This cutting-edge device features dual built-in woofers that deliver a rich, immersive sound experience, perfect for any music enthusiast. Whether you’re hosting a lively gathering or unwinding after a long day, the Music Frame ensures your favourite tunes are delivered with precision, further enhanced by Dolby Atmos technology. Experience multi-dimensional sound that fills your room, transporting you to the heart of the music.

But the magic doesn’t stop at sound. It boasts a sleek and minimalist design, that acts as a customizable art display, seamlessly blending into your home decor. Plus, it seamlessly integrates into your smart home ecosystem, allowing you to control playback, adjust volume and even curate your playlist using the SmartThings app – all controlled effortlessly from your smartphone.

A Symphony of Innovation

Both The Frame TV and Music Frame seamlessly integrate into your smart home ecosystem, allowing you to control playback, adjust volume, and even curate your playlist using the SmartThings app. Additionally, Samsung’s Q-Symphony technology allows the Music Frame to synchronize with your Samsung TV and soundbar, creating a harmonious audio experience that fills your space with surround sound. Whether you’re watching a movie or enjoying a playlist, the synchronization ensures that notes and dialogues are heard with perfect clarity.

These innovative products are conversation starters, mood setters, and testaments to Samsung’s commitment to innovation. So, ditch the ordinary and embrace a world where art and audio collide in perfect harmony.

Ready to transform your living space? Elevate your home entertainment with these offers until 30 June 2024[1]:

Music Frame: Save RM500 with our PWP promotion when you purchase selected Samsung TV[2].

The Frame: Get up to RM800 in Touch n Go eWallet credit and a free bezel worth up to RM899[3].

Explore the all-new Samsung Music Frame and The Frame TV to discover a new dimension of art, music, and style!

To buy now, please visit:

• Samsung Music Frame
• Samsung The Frame TV

[1] While stocks last. Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] While stocks last. On a first come, first-served basis. Terms and conditions apply.

“Bringing innovative design projects to mass production is a multi-step process that involves iterative exploration and trial and error. The Music Frame project is the culmination of positive energy and passionate collaboration across our design, development and CX teams since the summer of 2021.” 

— Chulyong Cho, Head of Design Team, Visual Display Business at Samsung Electronics

Designing the Experiences of Tomorrow

Samsung Electronics is home to forward-looking departments seeking untapped opportunities. True to its name, the Visual Display Business’ Future Experience Design group actively develops concepts for user experiences that are missing in the market before turning those ideas into innovative products.

Launching a new product is no easy feat, however. There is a long journey ahead after proposing an initial concept — from designing for mass production and collaborating with other departments to enhancing marketability and perfecting the product’s technical aspects. Brought to fruition through unceasing passion and innovation, this is Music Frame and its design story.

* Content images have been simulated for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region and model.

Bringing Style to Spaces

Inspired by Your Lifestyle

Consumers are now opting to purchase products that seamlessly blend into their living spaces instead of ones that only offer functionality. To that end, Samsung has introduced a series of lifestyle TVs including The Serif, The Frame and The Sero. Since TVs are not in use most of the time, these products transition to Ambient or Art Mode to offer a tasteful design experience — rather than displaying a black screen.

Delivering audio in the form of a picture frame, Music Frame is an extension of this approach. Setting itself apart from conventional speakers designed mainly to amplify sound, Music Frame and its concept of lifestyle audio prioritize the user’s lifestyle and living space. Picture frames are a familiar furnishing that can be placed anywhere, reflecting each individual’s taste and personality based on the kind of art being displayed. Music Frame draws inspiration from ordinary picture frames, allowing users to listen to music as they appreciate their favorite pictures.

Breathing Life Into an Innovation

In collaboration with the development and CX teams, Samsung designers built and tested a working prototype that demonstrated high-quality sound. They received positive responses from users after extensive testing, which solidified their confidence in the product’s acoustic performance and overall concept. As a result, the initial design remained intact and went into mass production.

Bridging the Gap Between Decor and Audio

Sculpting Unseen Sound

Music Frame embodies audio, so Samsung couldn’t lose sight of how people enjoy listening to high-quality music. Given the product’s unique form factor compared to traditional, elongated soundbars, the designers worked closely with the sound development team to perfect acoustics from the get-go. Speakers commonly have fabric, grilles or other materials on the front to easily emit sound. Together with the sound development team, the designers found a way for Music Frame to amplify sound through a gap between the frame and panel — creating a design rarely seen in audio products. The result? A frame-shaped speaker that is not restricted by the material that covers the front side.

Due to the frame’s shape, the gap between the bezel and the panel was important since this portion produces high- and medium-pitched sounds. After countless tests to find the optimal sized gap, both in terms of design and sound quality, the team settled on a width of 9mm. The designers worked with developers to make sure the vibrations from the rear woofer speaker — responsible for the bass — would not create noise when the product is hung on a wall like a picture frame.

A Piece To Personalize Your Space

Just like a real frame, Music Frame allows users to swap the images inside for personal photos or works of art. Listening to music while looking at a framed photo of a precious memory or a piece of art adds new levels of depth to users’ experiences.

Samsung designers also considered users who might place the Music Frame on a table instead of hanging it on a wall. Meticulous refinements were made to the frame stand’s shape and angle to ensure it doesn’t look too prominent or cause reflections on the panel. Since the rear of the product is visible if placed on a table, the back was designed in a neat and minimal fashion.

Music Frame in Your Everyday

Your Life, in the Frame

If there’s a particular image users want to cherish, they can create their own art panel by uploading an image to a third-party website and placing an order.

Music Frame comes in a default black bezel, but users can purchase an additional white bezel to match their decor. They can fill their frames with stunning images to create a stylish space that is perfect for listening to music.

* Art panels are sold separately and customization availability may vary by region. White bezels are sold separately and will become available starting in the summer of 2024.

Fill Your Room With Rhythm

For more captivating TV viewing, users can utilize Q-Symphony for richer stereo sound by placing two Music Frames on either side of their TVs. For surround sound, users can place a soundbar in front of their TV and a Music Frame on the opposite wall to act as a rear speaker. With the SmartThings app, users can set the equalizer settings to their preferences. By fine-tuning the audio, users can enjoy more vibrant sound and immersive content.

* Q-Symphony using Music Frame is available only when connected to a 2024 Samsung TV (DU7000↑ & LS03D) or 2024 Samsung TV and 2024 Samsung Soundbar (Q700D↑, Ultra Slim, S-Series).

Looking forward to a future of new possibilities, Samsung designers will continue to develop products and designs that naturally blend into users’ lifestyles and living spaces.

For more information about Samsung Electronics’ design, please visit the Design Samsung website.

Tech Seminar sessions are a longstanding program, having delivered detailed information and exclusive hands-on experiences with new products for the past 13 years. As part of Samsung’s Visual Display vision — “We look out of the box to inspire new ways of life” — this year the company is displaying select, cutting-edge technologies from its 2024 lineup that offer new lifestyles and new ways of consuming content.

The 2024 European Tech Seminar in Frankfurt sets the stage for similar sessions in major regions worldwide later this year, including Southeast Asia and Latin America. At these events, Samsung will feature new technologies that span across the latest TVs and lifestyle product lineup:

• Samsung’s 75-inch Neo QLED 8K QN900D incorporates the new and powerful NQ8 AI Gen3 Processor, which supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date.
• The 2024 Tizen OS brings content front and center, offering a personalized experience based on different accounts set up on smart TVs. Tizen features services such as Samsung Gaming Hub, an all-in-one game streaming discovery platform, with content recommendations for a convenient and tailored cloud gaming experience.
• Music Frame is a customizable wireless speaker designed to seamlessly blend into its surroundings. It can operate as a standalone speaker, or it can pair with a Samsung TV and soundbar via Q-Symphony to deliver a more immersive viewing experience with surround sound.
• New OLED Glare Free technology was specifically designed for Samsung’s 2024 OLED screens and preserves color accuracy and image sharpness while reducing reflections from nearby lighting. The new, specialized hard-coating layer and surface coating pattern overcomes the trade-off between gloss and reflection.

▲ Martin Kim, Picture Quality Solution Lab at Samsung Electronics, explains that the 2024 Neo QLED 8K incorporates the new and powerful NQ8 AI Gen3 Processor, supporting AI-backed features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro.

▲ Andrew Sohn, Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s AI engine that can instantly optimize picture and sound quality based on the game or genre being played.

▲ Haylie Jung, Picture Quality Solution Lab at Samsung Electronics, demonstrates how users can set up their own profiles on the 2024 Tizen OS for Samsung Smart TVs to enjoy a customized experience including personal recommendations.

▲ Haylie Jung, Picture Quality Solution Lab at Samsung Electronics, demonstrates how users can set up their own profiles on the 2024 Tizen OS for Samsung Smart TVs to enjoy a customized experience including personal recommendations.

“Kicking off our Tech Seminar series is always something we look forward to,” said Yong-Jae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Each year we have the opportunity to meet with local media and professionals, not just to provide in-depth demonstrations and explanations on new technology, but also to discuss the products we are most excited about and hear their feedback.”

For more information on Samsung’s 2024 TV and lifestyle product lineup, visit samsung.com.