3D content has often been associated with inconvenience. Enjoying it typically required specialized equipment such as 3D glasses or head-mounted displays (HMDs). Imperfections in the delivery of 3D images caused crosstalk, potentially leading to dizziness. These discomforts would chip away the immersion of 3D content.

Samsung Electronics is changing that narrative with the introduction of the Odyssey 3D (G90XF) — a finely tuned glasses-free 3D gaming monitor. Featuring eye-tracking and view-mapping technology, the Odyssey 3D marks a paradigm shift in immersive viewing and gaming experiences.

Samsung Newsroom sat down with Donghwa Lim from the Enterprise R&D Lab and Taekwan Lee from the Product Innovation Lab, both part of the Visual Display (VD) Business at Samsung Electronics, to discuss how the Odyssey 3D is redefining perceptions of 3D.

▲ Donghwa Lim and Taekwan Lee break down the Odyssey 3D’s technology and components.

The Three Core Technologies Behind Odyssey 3D

3D displays create a sense of dimension using binocular disparity, in which the brain perceives depth by processing the slightly different images seen by each eye. Leveraging this principle, the Odyssey 3D delivers a glasses-free 3D experience by precisely presenting different images to each eye without the need for external equipment. The eye-tracking technology is designed to recognize users’ eyes even when they are wearing glasses.

“It’s incredibly rewarding to bring to market a technology that once seemed out of reach.”

— Donghwa Lim, Samsung Electronics

At the heart of the Odyssey 3D are three key technologies — eye tracking, view mapping and a lenticular lens.

▲ Odyssey 3D features a myriad of technologies to deliver an immersive, glasses-free 3D experience

Eye tracking is enabled by a stereo camera mounted at the top of the monitor, detecting and tracking the user’s eye movements in real time.

“Because the two cameras capture different images, much like human eyes, they can determine the exact position of the user’s eyes and distance between the eyes and the monitor in real time,” said Lim. “This real-time eye position detection allows us to deliver a precise 3D image, even when the user moves.”

▲ (From left) View mapping and the lenticular lens

Based on this data, the system calculates the correct pixel positioning for each eye and reconstructs a single image through a process called view mapping. The final mapped images are then separately delivered to each eye through the lenticular lens, allowing the images from the display panels to be visible to each eye by utilizing light refraction.

What’s more, the Odyssey 3D isn’t limited to 3D gameplay alone. Since the Odyssey 3D was developed as a gaming monitor, it performs exceptionally well in terms of picture quality and response speed, even when used for 2D gameplay. The lenticular lens activates only when a 3D mode is enabled by Odyssey 3D Hub.

Minimizing Crosstalk With Samsung’s Advanced Display Technology

While 3D effects offer new levels of immersion, even minor visual inconsistencies can disrupt the experience. Samsung has dedicated significant resources to ensuring premium 3D visuals.

“Crosstalk occurs when the images perceived by the left and right eyes aren’t properly aligned,” said Lim. “It can lead to dizziness and other visual discomforts, so we developed several techniques to reduce it.”

▲ Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, explains how technologies were meticulously put together to minimize crosstalk

“Even the slightest misalignments during the production or assembly of camera and display components can affect image accuracy,” he noted. “To address this, Samsung applies post-assembly calibration for both the camera and display panel and stores unit-specific data into a dedicated chip inside the monitor.”

In addition to hardware calibration, the Odyssey 3D features a deep learning-based eye-tracking algorithm and a specially engineered display cell coating designed to reduce light distortion and glare — all contributing to minimizing crosstalk and delivering a refined 3D experience.

Driving 3D Gaming Innovation Through Industry Partnership

The true strength of the Odyssey 3D comes to life during gameplay. To bring immersive and personalized gaming experiences to users, Samsung is actively collaborating with industry partners to optimize games for glasses-free 3D.

“When industry-leading companies join forces,
the benefits are ultimately passed on to gamers.”
— Taekwan Lee, Samsung Electronics

Samsung has made high-quality 3D gaming content available through Odyssey 3D Hub — a Windows-based 3D content platform that also supports the conversion of 2D photos and videos into 3D.

▲ Taekwan Lee, Product Innovation Lab, Visual Display Business at Samsung Electronics, explains that cross-industry efforts are key in expanding the 3D market

Joint efforts are also underway to expand 3D gaming content.

“Game developers are constantly exploring ways to offer new experiences to users,” said Lee. “One of those directions is 3D gaming.”

While the 3D gaming market is still emerging, Lee emphasized that industry-wide collaboration is key to accelerating its growth.

“The First Berserker: Khazan” — a recently published game developed by Nexon Korea and Neople — stands as a notable example of how 3D immersion can come to life through collaboration with Samsung during development.

“Through this partnership, Nexon, Neople and Samsung have been working closely to tailor the 3D visuals, carefully adjusting them based on the composition of characters and backgrounds. We ensured that everything from scene-specific factors to cinematic transitions could be presented more vividly on Odyssey 3D monitor,” he explained.

▲ A scene from “The First Berserker: Khazan”

“Creating effects like drifting particles, fast-moving flames and cinematic cutscenes[1] was technically challenging, but I’m proud of what we achieved through teamwork,” Lee added. “In particular, the snowy mountain scene in Khazan gives the impression that snowflakes are flying directly toward the player when played on the Odyssey 3D. It’s an experience I would strongly recommend trying firsthand.”

“Our research is a journey to connect users to the future.”
— Taekwan Lee, Samsung Electronics

With the Odyssey 3D, Samsung is elevating the gaming experience to new levels of immersion.

“We are in discussions with local and global game developers to expand the 3D gaming market,” he emphasized. “Our goal is to collaborate with more developers to bring a broader range of 3D games to users. When industry-leading companies join forces, the benefits are ultimately passed on to gamers.”

From Impossible to Possible: Leading the Future of 3D Monitors

Lim reflected on how far technology has come over the past decade.

“Way back when I first joined Samsung, I attended a meeting on 3D technology where the lenticular lens was deemed ‘not feasible’ with existing technology,” he said. “Now, years later, we’ve not only made it possible, but we’ve also brought it to market. It’s incredibly remarkable and deeply rewarding to see a product launch built on technology that once seemed out of reach.”

▲ Donghwa Lim and Taekwan Lee are excited about the market potential of 3D content and monitors

“Our research to create new experiences is a journey to connect users to the future. The Odyssey 3D marks the beginning of a new era in expanding the boundaries of technology-driven experiences,” said Lee. “Games played on the Odyssey 3D are sure to deliver a ‘wow’ factor — not just at specific moments, but throughout the entire experience.”

As Samsung continues to lead the gaming monitor market, the Odyssey 3D stands as a powerful example of how the company is redefining immersive experiences and pushing the limits of display innovation.

For more information, visit https://www.samsung.com/my/monitors/gaming/odyssey-3d-g90xf-27-inch-165hz-uhd-ls27fg900xexxs/

* This article has been updated for accuracy.

[1] Short storytelling clips shown between stages during gameplay.

Samsung Electronics Co., Ltd. today announced a partnership with game developers Nexon Korea and Neople to deliver unparalleled 3D experiences in the upcoming game ‘The First Berserker: Khazan.’ The game’s 3D elements are being specially customized and designed during development, utilizing Samsung technology and the advanced capabilities of the Odyssey 3D monitor to create an immersive 3D gaming experience.

Through this partnership, Nexon, Neople and Samsung have been working closely to tailor the 3D visuals, carefully adjusting them based on the composition of characters, backgrounds, and cinematics throughout the game. This process gives the developers an unprecedented level of control over the 3D effects, enabling them to bring their creative visions to life with precision.

“The partnership between Samsung and Nexon will provide an unmatched gaming experience with ‘The First Berserker: Khazan’ on the Odyssey 3D monitor,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’ll continue to expand partnerships with premium gaming companies across the globe to deliver 3D gaming technology that provides the highest level of gaming immersion.”

By fine-tuning the focal distance for 3D effects on a case-by-case basis, Nexon and Neople aim to develop specific scenarios that determine when and how elements become 3D. These efforts reduce crosstalk a common issue causing visual overlap — while enhancing the clarity of epic boss battles and cinematic cutscenes.

“This partnership marks a significant step in establishing a competitive 3D gaming model on a global scale, driving innovation across the whole industry,” said Choi Sung-wook, head of the publishing live division at Nexon. “We are excited for gamers worldwide to experience the vibrant graphics and intricate gameplay of ‘The First Berserker: Khazan,’ made possible by the cutting-edge technologies available to our developers and the industry-leading Samsung Odyssey gaming monitor.”

‘The First Berserker: Khazan’ is a hardcore action RPG (role playing game) where players experience Khazan’s legendary journey firsthand, immersing themselves in the world of Nexon’s leading franchise — the Dungeon & Fighter Universe. The game is set for global release on March 28 KST.

The Odyssey 3D, unveiled at CES 2024 and recognized with the prestigious Best of Innovation award, will launch worldwide in April, delivering groundbreaking 3D technology that elevates gaming for players globally.

For more information, visit: www.samsung.com.my

Odyssey Ark supports 4K resolution and premium, high-performance gaming features, such as a high refresh rate of 165Hz, a fast response time of 1ms gray to gray (GtG) and AMD FreeSync Premium Pro. In addition, with the Samsung Gaming Hub fully embedded, users can conveniently play PC, console and even cloud games whenever they like. The Odyssey Ark’s gaming screen also comes with Multi View, in which users can play on up to four screens at once, or three screens if the gaming screen is in Cockpit Mode. This comprehensive entertainment feature empowers users to enjoy gaming, live streaming, chatting and over-the-top (OTT) media services all at once.

Samsung Odyssey Ark represents a bold new direction for gaming screens. Take a look at its key features in the infographic below[1].

Odyssey Ark is now available for viewing at Senheng x Samsung Premium Experience Store located in the heart of Kuala Lumpur at the Shoppes, Four Seasons Place. For personal consultation on the best Display solutions and customer support, please reach out to b2b.sales.my@samsung.com.

Please visit our website to know more about Odyssey Ark.

[1] Product availability and specifications may vary by country.

Samsung Electronics has released three gaming monitors tailored to the way you play — the Odyssey Neo G8, Odyssey Neo G7 and Odyssey G4.

For hardcore gamers, the new Odyssey Neo G8 is unrivaled in speed and resolution, packed with premium gaming performance features for total immersion, like super-realistic picture quality and rapid response times. For professional gamers, the Odyssey Neo G7 is powered by many of the same premium features as the Odyssey Neo G8 model, delivering a memorable gaming experience. Finally, for beginners, Odyssey G4 comes with all the essential gaming features packaged within a futuristic design.

Whether you’re exploring the open world of a role-playing game, the fast-paced combat of a first-person shooter, or the unique storyline of an indie game, you need a monitor to catch every detail of the action.

No matter how you game, you can check out the infographic below to learn more about which Odyssey monitor is right for you.

Check out our excellent Father’s Day Deals you can treat your cool, loving dad to and we have just what’s right for him!

Odyssey G3 Gaming Monitor

If you wish to bond with your dad by introducing him to PC games that are trending such as Minecraft or Battlefield, you can purchase Samsung Odyssey 24’’ G3 Gaming Monitor for only RM1,359. Making the deal sweeter, you can bundle up with Samsung Air Purifier at the price of RM1,499, saving a total of RM949.

Available in 24’’-inch with a design that is “almost frameless”, the Odyssey G3 monitor runs on a VA panel at 1920×1080 resolution and offer users with the most unobstructed view. The monitor also boasts a 144Hz refresh rate and 1ms MPRT response time that guarantees an immersive gaming experience like no other thus, giving you and your dad some adrenaline pumped game.

2022 Smart Monitor M8

Is dad a working professional and you wish to offer him the best ‘work-from-home’ experience? The Smart Monitor M8 comes with a wireless SlimFit Cam (1920×1080, 30p) that makes it perfect for video conferencing, even you can utilize it for your online classes or video calling to stay in touch with mom. The camera can be conveniently attached or detached from the monitor at any time. It connects to the device using pogo pins, which means there’s no need for wires. This keeps the monitor’s back uncluttered and streamlined.

In addition, with video conferencing apps like Google Duo built right in, the monitor makes it easy to participate in online meetings or take classes at home or in an office. It also comes with a Face Tracking feature that automatically tracks and centers on users if they move during video calls, as well as an Auto Zoom feature that subtly zooms in on their face when speaking.

Take advantage of Samsung online exclusive deals for Smart Monitor M8 and M7 at Recommended Retail Price of RM3,488 and RM3,288 respectively and get yourself a complimentary Galaxy Buds2 worth RM499.

On top of all that, we have savings of 32% off for selected Samsung Gaming and Smart Monitors when you check out your cart with our Promo Code ‘MONITOR4U’.

2022 QLED 4K Smart TV

Holidays always go by quickly and your dad deserves an additional time off. Now, you and your dad can both watch your favourite shows at the same time when one of you uses the TV and the other uses the Smart Monitor. Sometimes, watching apart with more privacy doubles the joy too!

Hence, Samsung Malaysia is offering online exclusive deals for 50″ Q63B QLED 4K Smart TV retailed at RM4,099 and allows you to save up RM210.

Jet 60pet

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Get an instant RM100 discount off on our brand-new Samsung Jet 60pet that helps your dad effortlessly clean all around your home giving his life more convenience.

What are you waiting for? Go online and find your perfect home electronics and appliances gift for your dad or mom from now until 30 June 2022 at https://shop.samsung.com/my/eStore-promotion/ .

Planning is a crucial part of making any big purchase – even more so when it’s related to a hobby you invested your time and effort in. With the year coming to an end and the excitement of new games being released in 2022, for many gamers in Malaysia, it is perhaps time to upgrade your gaming system for smoother gameplay and uninterrupted battle wins.

One of the most important parts of any gaming setup is the monitor. The right gaming monitor gives you the ultimate experience as intended by game developers and rouse your senses to make the split-second decision in the battleground. Whether you’re a competitive gamer or just starting your journey of becoming the MVP – here are some qualities that you should take into consideration for your next gaming monitor purchase:

1. Supreme visual quality

Some might think the screen size is the most important aspect to consider when investing in a gaming monitor, but one of the features anyone should aim to have is a screen with sharp and defined visual quality. This is especially important for thrill-seekers who take solace in open-world games such as Grand Theft Auto V or No Man’s Sky, where you spend hours exploring new cities, areas, and completing missions. Open-world games are visually rich and created to transport you to another reality – and having a monitor that can spark your senses and bring your game to life will surely create an electrifying experience.

2. Rapid refresh rates

Have you ever entered a battle royale game like PUBG or Fortnite, had a faceoff with an enemy team, and lost because your screen didn’t catch all the movements during the battle? One misstep can be the difference between victory and defeat, so if you’re a fan of action-packed, fast-paced games, refresh rates should be one of your top priorities to ensure movement is accurate and the visuals are clear, so you will want to consider a gaming monitor that has capabilities to refresh its screen at a high rate each second. Gamers are now opting for 120hz to 240hz, but of course, the higher refresh rates, the better it is.

3. Realistic and immersive gameplay

As games have become more realistic, monitors have evolved over time to cater to gameplay needs. With many high-definition open-world games available today, many gamers have opted for a curved screen for extra immersion and improved picture quality. Much like the real world, curved screens mimic in-game scenery to be more realistic. There are added benefits of gaming on a curved screen as well, such as reducing eye strain and providing a wider field of view.

With all these qualities in mind, finding the perfect gaming monitor can still be a challenge. To help you get the finest pick from the industry, Samsung Malaysia Electronics has recently announced the local availability of its much-anticipated next-generation curved gaming monitor, the Odyssey Neo G9. Available at Recommended Retail Price of RM9,499, purchase your own Odyssey Neo G9 through the Samsung Official Store, Samsung Authorized Resellers or Partners’ stores today.

With Quantum Matrix technology, supported by Quantum Mini LED display and Quantum HDR 2000, any gamer will be immersed by the spellbinding visual quality, dimensions, and world-class performance. Its features cover the needs of any gamer, providing quality visuals with controlled brightness and contrast for refined definition, while following the fastest action with the Odyssey’s rapid refresh rates of up to 240hz.

To find out more about the new Samsung Odyssey Neo G9, kindly visit https://www.samsung.com/my/monitors/odyssey-gaming-monitor/

Following episode one of this series, in which we explored the history of Samsung’s Odyssey gaming monitors, Newsroom now introduces Samsung’s current portfolio of high-performance Odyssey monitors. In the following infographic, we deliver a helpful guide to allow gamers to determine just which experience-elevating Odyssey monitor is right to help them take their gaming experiences to the next level.

Check out the infographic below.

To find out more about Samsung’s range of Odyssey gaming monitors, please visit https://displaysolutions.samsung.com/gaming-monitor/odyssey.

¹ IDC Worldwide Gaming Tracker, Q2 2021, 17.1% market share based on revenue (over 100Hz)

Against this backdrop, Samsung has delivered on gamers’ expectations with the launch of groundbreaking new gaming monitors. Through relentless innovation, Samsung has maintained its position as the number one worldwide leader in the gaming monitor market for three consecutive years.²

To learn more about how Samsung’s gaming monitors have developed over the years, check out the infographic below.

¹ IDC Q2 2021 Gaming Monitor Forecast Report

² IDC Worldwide Gaming Tracker, Q2 2021, 17.1% market share based on revenue (over 100Hz)

Unveiled at CES 2020, Samsung’s latest ultra-wide curved gaming monitor combines unparalleled depth with HDR 1000 and premium design, all to offer gamers an incomparable experience. Several leading consumer technology publications and design awards across the U.S. and Europe have subsequently awarded the Odyssey G9 some of their top distinctions, highlighting the monitor’s standout picture quality, 1ms response time, 240Hz refresh rate, and design innovation.

“Our 2020 Odyssey G9 monitor is an example of Samsung’s industry expertise in providing unbeatable image quality for gamers,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “These awards are testament to our hard work in delivering the world’s best monitors for consumers, which continue to innovate and entertain.”

Read on to learn the reasons why the Odyssey G9 continues to win awards.

For more information on Samsung’s award-winning Odyssey G9 gaming monitor, please visit: https://displaysolutions.samsung.com/monitor/detail/1644/C49G95T

Samsung Malaysia Electronics announced its Odyssey lineup of curved high-end gaming monitor, the Odyssey G7 is now available in Malaysia! The curved monitor goes without saying that for any gamer, experienced or new, having a PC that is able to keep up with the precision and control fundamental to today’s gaming experiences is of utmost importance.

A key part of this is having a monitor that offers the visual acuity required by today’s high-definition gaming style. Samsung Electronics’ new gaming monitor, the Odyssey G7, has been optimized to provide the best gaming experience possible; Samsung Newsroom tried out the Odyssey G7 range – comprised of a 27-inch Odyssey G7 monitor and a 32-inch Odyssey G7 monitor – to learn more.

A Sleek Design With Full Customizability

The Odyssey G7 possesses the sleek, sophisticated design characteristic of today’s gaming equipment. The front bezel has been designed with a dynamic curved shape, and if a user turns the monitor, circular lighting on the back of the device emits a subtle blue light.

The monitor’s design can also suit any user, regardless of their height or gaming preferences, as users can adjust the height of the monitor via its stand for utmost comfort and convenience when gaming. Users will find that, thanks to the Odyssey G7’s slim stand, even intense gaming sessions with lots of mouse movement will remain comfortable.

No More Lag

In order to ensure you are able to make that winning move when gaming, your monitor needs to have a fast response time and high refresh rate to ensure you never miss the opportunity for victory. If the response time is low, your mouse’s actions will be delayed; however, the Odyssey G7’s super-fast response time of 1ms(GTG) allows for the instantaneous application of mouse commands.

When it comes to games that are graphic-intense or include a lot of character movement, a gamer’s worst nightmare is the appearance of afterimages onscreen that can get in the way of successful gameplay. This is no problem for users of the Odyssey G7, which possesses a high screen refresh rate of 240Hz, meaning that gamers can enjoy smooth transitions and complete control over their gaming experiences.

A Totally Immersive Experience

Whether your focus is on a multi-player or single-player game, total immersion in your game is a key factor in helping you play your best. The Odyssey G7 monitor features a curved QLED panel with the world’s first maximum curvature of 1000R which means, whether you are looking at the center or the edge of the screen, you have a consistent field of view.

Reducing Eye Strain

Today’s games offer players immersivity and longevity – meaning that there is nothing quite as enjoyable as a long gaming session. But a long time sat at a screen can result in discomfort and visual fatigue, which is why the Odyssey G7 has been specifically designed to minimize visual fatigue by offering consistent brightness, contrast range and color coordination from the center to each edge of the monitor. Even after partaking in a gaming session that runs late into the night, users’ eyes are sure to remain unstressed.

Furthermore, the Odyssey G7 has been awarded the Eye Comfort certification by TÜV Rheinland, a certification organization that sets global standards of quality.

Any player is sure to feel like an expert gamer when using the Odyssey G7 monitor thanks to its smooth game performance and fast response time, even during action-heavy gameplay scenarios. Overall, it is clear that the Odyssey G7 monitor was developed for those looking to enjoy high-quality, immersive gaming sessions without the limitations of eye strain or delayed response times.

Availability and Pre-order

Here’s your chance to get first dibs on this impressive Odyssey G7! Pre-order will be available at Samsung Malaysia E-store from 29^th June to 5^th July 2020 (or while stocks last). Customers who pre-order any of the following models during this period will receive exclusive gift up to RM799, as below:

Pre-order yours starting 29^th June 2020, 10am (Monday) via the link: https://shop.samsung.com/my/preorder-odyssey/*.

For more information about 32″ and 27″ Odyssey G7 Gaming Monitor, please visit https://www.samsung.com/my/monitors/odyssey-g7-c32g75t/ and https://www.samsung.com/my/monitors/odyssey-g7-c27g75t/.

*The pre-order page https://shop.samsung.com/my/preorder-odyssey/ will be available at 10am, 29^th June 2020.