“The belief that the world holds endless possibilities begins at a young age, which makes it even more important that we support the youth of today who are pushing the limits to #DoWhatYouCant,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Samsung is committed to the Olympic Movement and we’re looking forward to providing exciting experiences powered by our latest technology to young fans at Buenos Aires 2018.”

To celebrate the Youth Olympic Games, Samsung is offering immersive and interactive visitor experiences at the Samsung Olympic Showcases, which highlight the latest wireless communications products and technologies, including Galaxy S9 and S9+, Gear IconX – paired with Galaxy S9 and S9+ and Galaxy Tab S4. For twelve days, two showcases will be open to the public in Buenos Aires – one at the Youth Olympic Park and the other at Abasto Mall–enabling everyone to participate in the Youth Olympic Games through Samsung’s innovative mobile technology.

Samsung Olympic Showcase located in Youth Olympic Park (top) and Samsung Olympic Showcase located in Abasto Mall

During the Youth Olympic Games, fans, athletes and visitors of the Samsung Olympic Showcases will be able to interact with Samsung’s latest technology and establish meaningful connections through a variety of activities, including:

• • Experiential Activations: Fans and consumers will be exposed to comprehensive and accessible experiences powered by Samsung technology such as the Interactive Table, My Emoji Gallery, Super Slow-mo Football Challenge, and Galaxy Fitness.
  • Immersive VR Experience: Unique 4D VR offerings powered by Galaxy S9 and S9+ will be available where fans can step outside their comfort zones with exhilarating Kayaking, Rowing, and Winter Ride experiences.
  • Mobile Products and Accessories Experiences: The Samsung Olympic Showcases will provide opportunities to test out Samsung products including the Galaxy S9 and S9+, Gear IconX – paired with Galaxy S9 and S9+, and Galaxy Tab S4.

At the Samsung Olympic Showcases, fans will also have a chance to celebrate the Olympic Spirit, and participate in the Samsung Pin promotion by completing a variety of interactive experiences, and collect up to 7 specially designed sport and culture themed pins.

As part of its goal to spread the Olympic Spirit and to help fans participate in the biggest multisport and cultural celebration in the world, Samsung is distributing the Buenos Aires 2018 Youth Olympic Pass at designated Samsung Stores. With the Pass, the public has access to the four Youth Olympic Parks and the competition stadiums, as well as more than 1,200 cultural activities free of charge. Nearly 600,000 requests for the Pass, which comes in the form of an electronic bracelet, have already been processed.

“Samsung’s many activations at the Youth Olympic Games Buenos Aires 2018 will allow all visitors to capture their unique experiences and share the Olympic Spirit around the world,” said IOC President Thomas Bach. “By bringing its innovative technology to young athletes and fans from across the globe, Samsung is celebrating the power of sport.”

Samsung began its Olympic Games involvement as a local sponsor of the Olympic Games Seoul 1988, and extended its commitment to the Olympic Movement as a Worldwide Olympic Partner at the Olympic Winter Games Nagano 1998. Youth Olympic Games Buenos Aires2018 will be held October 6-18, 2018 in Buenos Aires, Argentina.

About the Youth Olympic Games

The Youth Olympic Games (YOG) are an international multi-sport event for young athletes between 15 and 18 years old of an educational and cultural nature, with the objective of promoting Olympic values in Youth. The celebration of the event, which takes place every four years (in its two editions, winter and summer, which take place alternately every two years), is promoted by the International Olympic Committee (IOC). The Youth Olympic Games Buenos Aires 2018 will take place between October 6 and 18 and will involve 4,000 athletes from 206 countries.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Tokyo 2020 in the Wireless Communications Equipment and Computing Equipment category.

Pushing Limits

For those who have wondered what it feels like to compete in the Olympic Winter Games, the combination of the acrobatic simulator and Galaxy Note8 paired with Gear VR will immerse them in the most thrilling winter sports experience – without ever having to go outside.

The giant Winter Ride, which is only one of the six VR experiences visitors can try, features dozens of rotating chairs that simulate the motions of charging down an alpine slope.

Visitors can also climb onto a specially-designed VR bobsled to navigate the twists and turns of a skeleton course at breakneck speed through the Galaxy Note8 paired with Gear VR headset and 4D motion chairs.

For those who would like to try defying the laws of physics, the snowboard VR ride might just do the trick.

Just like competing in the Olympic Winter Games, the winter sports simulators give sports fans a rush of adrenaline. But that’s only the beginning – the VR rides at the showcase can take visitors out of this world when experienced through the Galaxy Note8 paired with Gear VR.

After exploring the final frontier, why not try going back in time to see the prehistoric world from the point of view of a dinosaur at Flying Dino?

Put on a spacesuit and get ready to head out into the universe. Mission to Space gives visitors the opportunity to feel what it’s like to float on the moon.

And for the grand finale of the showcase’s VR experiences, hop onto the Gyro VR and speed off into another dimension.

A Vision for the Future

Olympians inspire people from all over the world to aim higher, and in that spirit of optimism, Samsung hopes to inspire a better future by developing meaningful technology that helps make life easier.

The Showcase gives visitors a glimpse of what that future could look like. The Smart Home exhibition shows precisely how smartphone technology can enrich our lives and help us achieve more. Packed with demonstrations by experts in different areas, the exhibition shows that having an AI assistant at home is no longer the stuff of science fiction.

Whether it’s cooking, cleaning or relaxing, Samsung envisions a future in which all this can be done with the help of smartphones and other smart devices.

Play Like Nobody’s Watching

Creativity is a critical part of the Olympic Games atmosphere. Whether it’s an athlete’s signature move or the special signs made by fans to cheer on their favorite team, creative expression is everywhere at the Olympic Games.

To generate excitement fit for this global event, Samsung’s showcase offers fans at PyeongChang 2018 the opportunity to rediscover their inner child and unleash their imaginations through the latest technology.

One of the Showcase’s highlights is Infinity Moment – a room that transforms artwork created by visitors with a Galaxy Note8 and S Pen into a mind-bending experience. Just remember to have a camera ready: It’s a selfie moment no one should miss.

Samsung’s Olympic Showcase is perfect for people of all ages. Young Olympic Games fans can head over to the Kids’ Lounge where they can learn how to program robots and draw without constraints on Galaxy devices.

Located at the entrance of the two-story showcase, the Unbox Samsung Gallery takes a look back at Samsung’s historic mobile innovations, dedication to design and craftsmanship, and the history of the company’s celebrated Olympic Games campaigns.

A History of Innovation

The Unbox Samsung Gallery begins with the History Wall, an exploration of Samsung Mobile’s 30-year history divided into six periods, each showcasing the devices that defined the era. In 1988, Samsung launched its first mobile phone, the SH-100, which was only the third mobile phone in the world to be developed independently.

Other major milestones include the SH-770, the first mobile phone to be launched under Samsung’s Anycall brand. The SH-770 became the top-selling phone in Korea just two years after its release and was lauded for its excellent call quality. For those interested in the history of Samsung’s mobile technology, the gallery also features a living archive where some of the company’s cutting-edge products are on display.

Visitors can also explore the state-of-the-art features of Samsung’s past products through the use of an interactive, transparent panel that displays each device’s most impressive specs.

But while Samsung’s history is full of remarkable technology, the company is also well known for its impeccable craftsmanship and leadership in mobile design.

Dedicated to Design, Committed to Craftsmanship

Celebrating the balance between aesthetics and technology Samsung is known for, the gallery’s Design Wall showcases the artistry behind some of the company’s award-winning devices.

The Design Wall features interactive drawers, each showcasing a different part of the design process. In the first drawer, guests will find the raw materials used to develop Samsung’s modern smartphones. From tiny, near-invisible components to instantly-recognizable signature metallic plates, the showcase highlights that there is more than meets the eye to Samsung’s designs.

The manufacturing process comes to life in the Craftsmanship Zone. From molding aluminum chassis to post-assembly functionality testing, visitors can experience the attention-to-detail and quality that goes into every Samsung smartphone.

Along with highlighting Samsung’s mobile innovations, the gallery also explores the company’s extensive history as an Olympic sponsor in the Olympic Heritage exhibition.

On TOP of the Games

Samsung’s Olympic Games story began in 1988 when the company served as a local sponsor of South Korea’s first Olympic Games. For the Olympic Winter Games in Nagano ten years later, Samsung formalized the relationship by joining The Olympic Partners (TOP) program as a worldwide partner in the Wireless Communications Equipment category. The Olympic Heritage exhibition takes visitors on a trip down memory lane through a series of campaigns featured over the last two decades.

Samsung’s support has also helped bridge the Olympic Games into the digital age. For the Olympic Games Sydney 2000, Samsung provided 25,000 mobile phones, technical support, and an Olympic Rendezvous pavilion where athletes and families could meet to watch live feeds of events together.

In 2004, Samsung released the Wireless Olympic Works (WOW) platform for the Olympic Games Athens 2004. The program enabled real-time transmission of information from the Olympic Games to mobile phones; an updated version of WOW was released at the Olympic Winter Games Sochi 2014. These digital programs paid dividends as Samsung continued to extend its Olympic Games sponsorship.

The Olympic Games Rio 2016 saw some of the highest engagement to date with the #DoWhatYouCant campaign, which reached more than 121 million fans. The campaign’s success continues with PyeongChang as Samsung celebrates the Olympic Winter Games and showcases the crossroads where technology meets ambition.