– Matīss Kaža, co-writer and co-producer of Flow (2024)

Visual and immersive storytelling is central to how a film is experienced on the big screen by moviegoers. As more people seek premier theater experiences, filmmakers are increasingly embracing cinema LED screens over projectors to deliver their creations in a way audiences haven’t experienced before, fully immersing the viewer in the worlds they create.

Following the launch of the latest Samsung Onyx (ICD), Matīss Kaža, Golden Globes® winner, Academy Award® winner, and producer of the film Flow, shared his insights on how Onyx is pushing the boundaries in cinema.

Q: Could you tell us a bit about what the film Flow is about?

Flow is an animated film, without any dialogue, telling the story of a solitary, individualist cat who likes to be by himself. Then suddenly comes this huge flood, destroying the cat’s home and forcing it upon a boat with other animals. On this boat, the cat learns to collaborate and become friends with these animals to survive this new, beautiful, and humanless world.

▲ Matīss Kaža shares his experience of watching his work on Samsung Onyx. (Poster: Courtesy of Sideshow and Janus Films)

Q: As a dialogue-free film, how does a Cinema LED screen enhance the viewing experience for the audience?

One of the goals of Flow as a dialogue-free film is to essentially have the audience come as close to the cat’s experience as possible, since the film is built around the contrast between the main protagonist and the world around it. Cinema is all about detailing in the visual storytelling, and this comes through on Onyx very well. The world is vividly colorful with the yellows, greens, and blues—and then the cat is dark gray. There’s a huge contrast that shines through when watching on the Onyx screen, with its vivid colors and deep blacks.

▲ Flow, played on Samsung Onyx

Q: How did the team work through the movements of each of the animals?

We studied the movements of these real animals, down to the most meticulous detail, to make sure our approach to the film was naturalistic for the audience. For example, when something attracts the cat’s attention, rather than twisting its head to look, it would just twist the ear.

Each animal moves in different ways and has different silhouettes, weights, and verticality. It was important for us to nail this process when making the film for the audience to feel fully immersed in this world.

▲ Courtesy of Sideshow and Janus Films

Q: How did it feel to watch Flow on the Samsung Onyx Cinema LED screen?

Many scenes in the film feature foreground and background interactions, and the audience can fully enjoy and experience exactly how we wanted the film to look. The movements are also very clear, and you can see how all the different characters have their particularities, down to the most subtle interactions. From the smallest twitching in the ear and the smallest gaze of the eye, or any little interaction, the level of detail on Onyx makes these perfectly visible for the audience.

“I would have to say that Flow on the Onyx screen really flows.”

Q: Did you notice anything new or different about Flow after seeing it on Samsung Onyx?

How vivid the color was in the beginning – where the cat is still in its home, which is a lovely sculpture garden – really stood out to me. The finer details, like the little butterflies and critters flying around, give this emotion of calmness that might not be noticeable on other screens. The Onyx truly shows the film for what it is—there is very crisp detail and clarity—and it displays things that would go unnoticed in other situations.

“On the Onyx, these little details were perfectly visible –
details which give a lot to the atmosphere, to the peaceful tone of the scene.”

▲ Flow, played on Samsung Onyx

Q: Water is a core element of the film. Can you tell us more about its purpose and how the team uses it to add to the story?

The most difficult part of making this movie is the water effect. The dynamics of the water in the storytelling is really important because it’s one of the central metaphors of the film.

On an Onyx screen, you can explicitly see the difference between the little waves in the puddle at the beginning and end of the film. These details are so important to the storytelling, and it really comes through here on the Onyx.

▲ Courtesy of Sideshow and Janus Films

Q: How do the color, image details, and storytelling jump out more on a screen like Onyx compared to other traditional methods?

Because there is no dialogue in this film, we relied solely on visual storytelling. In terms of visual storytelling, color is essential—setting the right levels of contrast and the exact color palette—for the scene. It’s what creates the mood and the atmosphere.

These aspects are fundamental to the film and are captured precisely, just as we intended. Every detail and color really shines on the Onyx screen.

▲ “Cinema is all about detailing in the storytelling, it always comes through detail. And that comes through on the Onyx,” says Matīss Kaža, co-writer and co-producer of animated film Flow (2024).

Q: As a filmmaker, do the capabilities of Onyx help inspire your creative direction for upcoming projects?

I love it when the theatrical experience has me in the middle of the experience, trying to decode what is going on. Filmmakers can do a lot of interesting things using environments, visuals, and powerful storytelling to put audience members in an active relationship with the film. The crispness and range of colors offered on the Onyx bring us back to why we love seeing motion pictures on the big screen. It’s super immersive, and the level of detailing is just incredible.

Q: Anything else you would like us to know?

“I do filmmaking for the cinema-going experience;
that’s where the film really shines.”

Cinemas are where you see the picture as you’re supposed to see it. Every cinematographer and director, I think, has had to come to terms with different cinemas showing different images when using traditional projection. With the uniform approach that the Onyx has, I think that problem might be solved.

“Every detail and color really shines on the Onyx screen,” says Matīss Kaža, co-writer and co-producer of animated film Flow (2024).

Samsung Electronics Co., Ltd. today announced the European launch of its latest Onyx (ICD model) cinema LED screen at CineEurope 2025. Building on its debut at CinemaCon 2025 in the U.S. this past April, the new Onyx brings Samsung’s acclaimed legacy of visual excellence and industry-leading performance to European cinemas, empowering exhibitors and creative partners with new possibilities for HDR content and immersive storytelling.

“Europe is a vital market for cinema innovation, and the launch of Onyx marks a new chapter in our commitment to premium movie experiences,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By partnering with leading cinema chains like Pathé Cinémas and creative pioneers like Pixar, we are empowering the industry to deliver a truly immersive and visually stunning cinematic journey for audiences everywhere.”

Delivering a Proven Solution With Visuals, Scalability and Reliability

Samsung Onyx, the world’s first DCI-certified[1] cinema LED display, is engineered for premium cinema experiences and supports frame rates of up to 120Hz[2] at 4K resolution, for an ultra-smooth picture. The screen delivers brilliant HDR visuals with peak brightness levels of 300 nits (87.6fL),[3] true black levels and precise color accuracy.

The new Onyx offers four standard screen sizes — 5, 10, 14 and 20 meters — along with additional flexible scaling options.[4] This remarkable adaptability allows theaters to maximize their available spaces and present films in the largest possible format without compromising image quality.

Designed for long-term performance, Onyx sets a new standard in cinema display technology with the industry’s first and longest 10-year warranty for cinema LED screens.[5] This extended warranty helps lower the total cost of ownership and ensures that theater owners make a future-proof investment.

Deepening HDR Workflow With Pixar Animation Studios

Samsung’s longstanding relationship with Pixar Animation Studios continues to drive new standards for HDR cinema content. Pixar has continuously mastered its films to offer unparalleled visual quality to viewers and has done so again for its new animated film “Elio” — set to premiere globally starting from June 18 — making it available in 4K theatrical HDR format compatible with Samsung Onyx.

In line with ongoing efforts to expand the theatrical exhibition of HDR films, Pixar will continue mastering future films in DCI HDR that is supported on Onyx screens, ensuring audiences experience the films in the highest brightness and fidelity currently achievable.

In its pursuit of excellence in HDR-mastered films, Pixar aims to install the new Onyx display at its Emeryville, California campus. This screen will be used during production to evaluate HDR color and brightness, conduct content quality tests and host demonstration screenings for filmmakers. By providing a dedicated space for these activities, the Onyx screen will further support creative collaboration and innovation in HDR filmmaking — ensuring that audiences can enjoy the full impact of Pixar’s high-quality HDR films showcased in theaters equipped with Onyx technology.

“Samsung’s Onyx screens allow our Pixar artists to present their stories exactly as they envisioned them — vivid, dynamic and true to life,” said Jessie Schroeder, VP Post Production, Pixar Animation Studios. “By mastering our films in HDR with Onyx, we continue to unlock a new level of visual storytelling for filmmakers and deliver the next generation of cinematic experiences for our audiences.”

CineEurope attendees were invited to experience the new Onyx in person at Samsung’s booth, where the company highlighted its latest innovations in cinema display technology. Between June 16–19 in Barcelona, CineEurope was the premier convention for the European cinema industry, uniting theater operators, film studios and industry leaders from across the region and beyond.

For more details, visit samsung.com.

[1] Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.

[2] Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.

[3] Peak brightness supported when using DCI-HDR supported IMB.

[4] All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal length. The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.

[5] Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage to up to 10 years.

Raising the bar for cinema innovation, Samsung unveiled its latest model of Onyx (ICD) in March. The next generation of cinematic experiences will be defined by immersive visuals, improved comfort, and a reliable viewing experience.

In this article, Samsung Newsroom takes a closer look at the company’s vision for the future of cinema in terms of Visuals, Space and Consistency.

▲ Samsung Onyx was the center of attention at the company’s booth at CinemaCon 2025, the industry’s largest exhibition

Visuals – An Out-of-This-World Screen Experience

Immersion is at the heart of the cinematic experience — a setting designed to transport audiences into the world of the film. Only in an environment free from the everyday distractions such as constant calls, notifications and household chores can viewers fully engage with the story unfolding on the screen.

A true cinematic experience faithfully delivers the filmmaker’s vision, presenting every detail, color and shadow exactly as intended. Onyx brings that vision to reality.

▲ Pixar’s Inside Out 2 shown on Samsung Onyx, demonstrating the display’s peak brightness and vibrant color accuracy

Onyx, Samsung’s first cinema LED display certified[1] by Digital Cinema Initiatives (DCI), delivers superior picture quality in 4K HDR resolution with vivid colors, deep blacks and infinite contrast. The clarity, precision and rich detail in each frame help give life to the narrative. Gone are the days of poor edge resolution and inconsistent brightness.

▲ Samsung Onyx enhances Pixar’s Lightyear (top) and Soul (bottom) with outstanding contrast, making dark scenes more vivid and immersive

The Onyx screen can lend its brightness and clarity to applications other than movie screenings – live sports, concerts, gaming events and corporate presentations, for example. The ability to host alternative content empowers theaters to diversify their offerings and create new revenue streams without compromising the premium viewing experience.

▲ A live concert seen on Onyx, demonstrating the display’s color accuracy and sharp details

Space – More Room for Comfort and Flexibility

Comfort and spatial design are also key factors that set premium cinemas apart. Much like the distinction between economy and business class on an airplane, the seating experience can make or break a theater’s appeal. As theaters evolve into premium auditoriums, spacious, comfortable seating becomes essential.

Onyx helps enable this transformation. Unlike traditional projectors which require separate projection rooms and large setups, Onyx’s cinema LED technology maximizes the available space in a theater. This allows cinemas to optimize their auditorium spaces and provides more flexibility to install specialized seating like larger recliners or dining tables.

Furthermore, new Onyx (ICD) offers flexible scaling options, allowing screens to be customized to fit the dimension of each auditorium, maximizing space efficiency without compromising picture quality and comfort.

▲ Pixar’s Elio screened on Samsung Onyx featuring luxury seating for a premium cinema experience

With Onyx, every seat in the theater offers a reliable high-quality visual experience – no edge distortion or resolution loss – ensuring that the entire audience is fully immersed in the story. The combination of optimized space, enhanced comfort, and stunning visuals elevates the overall cinema experience.

▲ Samsung Onyx empowers theaters to deliver a premium cinema experience and luxury dining for customers

Consistency – Reliable Viewing Quality with Smarter Management Tools

We go to the theater to be transported—to lose ourselves in the world of a story. But experiences in traditional projection-based theaters can deteriorate with picture quality that varies depending on the age and condition of the equipment.

Samsung’s Cinema LED screen, on the other hand, features an ‘Auto Calibration Solution’ that automatically adjusts color consistency across each module, maintaining optimal picture quality—not just at installation, but every step of the way through ongoing maintenance.

Onyx introduction of Samsung’s first 10-year warranty for cinema LED[2], raising the bar for long-term reliability in cinema technology.

▲ Samsung Onyx, an out-of-this-world cinema LED display

Since debuting Samsung’s first Cinema LED screen in 2017, Onyx has built strong partnerships with major global film studios, earning trust and recognition across the industry. As the leader in Cinema LED technology, Samsung is committed to pushing boundaries—so the magic of the movies is always seen exactly as it was meant to be.

With Samsung Onyx, the future of premium cinema is brighter, clearer, and more immersive than ever before.

To learn more, please visit: https://www.samsung.com/my/business/

[1] Digital Cinema Initiatives (DCI) is a consortium of major film studios established to define specifications for an open architecture in digital cinema systems.

[2] Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.

Samsung Electronics Co., Ltd. announced the latest Onyx  (ICD model)[1] cinema LED screen at CinemaCon 2025, marking a new era for cinema display technology. Building on its legacy as a cinema LED pioneer, which began in 2017, Samsung is setting new standards with unmatched picture quality, industry-leading reliability and expanded screen scalability to meet the evolving needs of theaters worldwide.

“The cinema industry is shifting its focus towards delivering a more immersive and visually captivating experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “With Onyx, Samsung delivers not only the high-quality visuals but also the flexibility that allows theaters to redefine the movie-going experience and cater to evolving audience expectations.”

Brighter, Bolder and More Immersive: The Future of Cinema is Here

As our first DCI-certified[2] cinema LED display, Samsung Onyx delivers an unparalleled cinematic experience with true black levels, infinite contrast ratio and exceptional color accuracy. The screen is capable of supporting frame rates up to 4K 120Hz,[3] delivering ultra-smooth motion and razor-sharp details.[4]

Every auditorium has unique dimensions, and screen size requirements vary from theater to theater. To accommodate this, Onyx offers four standard sizes[5] and additional flexible scaling options, allowing theaters to maximize their available space and present films in the largest possible format without compromising image quality:

• 5 meters (16ft) – Ideal for boutique and smaller-format theaters (Pixel pitch: 1.25mm)
• 10 meters (33ft) – The industry standard for premium cinemas (Pixel pitch: 2.5mm)
• 14 meters (46ft) – A versatile format that delivers an impressive, large-scale cinematic experience (Pixel pitch: 3.3mm)
• 20 meters (66ft) – A large-format solution for premium auditoriums (Pixel pitch: 5.0mm)

Samsung Onyx cinema LED screens natively support both scope (2.39:1) and flat (1.85:1) aspect ratios, ensuring films are displayed in their intended formats without the need for additional adjustments. When scaling beyond standard sizes, Onyx maintains both aspect ratios while maximizing the screen size, allowing content to expand proportionally without distortion.[6]

Unlike traditional projectors, which can appear dim in larger theaters and struggle with washed-out colors in bright scenes, Onyx’s enhanced brightness ensures richer details in shadows, more intense highlights and superior color accuracy across the entire spectrum. Powered by Samsung’s HDR technology, Onyx reaches peak brightness levels of 300 nits (87.6fL) — six times brighter than conventional cinema standards — allowing even the bright details to remain clear and visible.[7] As a result, high-brightness scenes retain their full impact, rather than appearing washed out or overexposed.

With its industry-leading brightness and precision, Onyx enables clear and vivid playback even in brightly lit environments, making it ideal for alternative content such as live sports, concerts, gaming events, and corporate presentations. This allows theaters to deliver a premium viewing experience beyond traditional movie screenings.

Built for Reliability and Seamless Integration

Onyx is built for long-term performance, offering 10-years warranty for cinema LED,[8] setting a new benchmark for reliability in cinema display technology. This extended coverage helps reduce total cost of ownership and ensures a future-proof investment for theater owners.

To maintain optimal picture quality, Samsung provides an auto calibration solution that enables theaters to easily calibrate their screens during installation and routine maintenance.

Designed for seamless integration, Onyx is compatible with both Dolby and GDC IMB media servers, making it easier for theaters to transition from traditional projection systems. Because of this, theater networks can enjoy seamless content playback and efficient management.

Onyx is fully compatible with leading cinema audio solutions, including Dolby Atmos, Meyer Sound, QSC and custom-designed sound systems, providing theaters with the flexibility to customize their sound experience to meet their specific needs. For theaters using HARMAN’s JBL surround sound technology, Onyx also offers seamless integration to ensure optimized audio performance.

A Proven Legacy with Global Recognition

Samsung Onyx is one of the most widely adopted cinema LED screens in theaters worldwide — setting a new industry standard for premium cinema display technology. As it expands its presence, Onyx continues to showcase its unmatched reliability, versatility and ability to elevate the cinematic experience.

One of the most recent installations is at Pathé Palace in Paris, where Onyx was selected to enhance the premium viewing experience in one of the world’s most visually stunning cinemas.

“At Pathé, we are committed to delivering high cinematic experience for our customers,” said Laure de Boissard, Managing Director, Pathé Cinéma France. “Samsung Onyx allows us to achieve stunning visuals with exceptional brightness and contrast, ensuring that every film is presented exactly as intended.”

Samsung Onyx is redefining how movies are experienced through its collaboration with the film industry as well. One such example was Samsung partnering with Pixar Animation Studios to master films like “Elemental,” “Inside Out 2,” and this summer’s “Elio” in HDR for Onyx, which led to the films being shown with exceptional brightness, contrast and color accuracy. Through close collaboration with filmmakers, Onyx continues to push the boundaries of display technology, ensuring that creative visions are brought to life with unmatched precision and clarity.

“At Pixar, we believe cinema can be a grand, shared experience — a place where stories feel larger than life and memories are made with friends. That’s why we’re driven to bring something truly new to the big screen with our pioneering HDR-1 theatrical releases,” said Dominic Glynn, Senior Scientist, Pixar Animation Studios.

“In rising to meet this ambition, the ONYX screen technology delivers astonishing brightness, clarity, and color — an image so clear and uniform it elevates every moment of the story. Even the casual moviegoer will feel the difference. It’s about creating that unforgettable ‘Wow!’ — the kind of experience that reminds us why cinema is, and always should be, special.”

CinemaCon attendees can experience the next-generation Onyx firsthand at Samsung’s booth at Caesars Palace, where the company will showcase its latest advancements in cinema display technology. Running March 31-April 3 in Las Vegas, CinemaCon is the largest annual gathering for the motion picture theater industry, bringing together theater owners, filmmakers, studio executives, and industry professionals from all over the world.

For more information, visit: www.samsung.com/my/

[1] Product availability may vary by market.

[2] Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.

[3] Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.

[4] Product availability may vary by market.

[5] All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal;
The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.

[6] Product availability may vary by market.

[7] Peak brightness supported when using DCI-HDR supported IMB.

[8] Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.

SHAH ALAM: Entertainment lovers of Shah Alam, Malaysia’s premier cinema has arrived in your area! Opening at Central i-City, the latest lifestyle destination to grace Selangor’s heartland, TGV is raising the bar for entertainment with the launch of its latest location.

Playing host to nine halls, Central i-City marks the establishment of a new standard in the cinema-going experience. Starting with the new Deluxe halls, TGV offers a vastly-improved baseline for the industry to aspire to. Not only is there comfortable new seating, TGV’s hallmarks of crystal-clear digital projection and immaculately-tuned surround sound are retained and improved upon, in line with TGV’s culture of excellence.

Patrons at TGV Central i-City will also be treated to the unparalleled clarity of the largest Samsung ONYX cinema LED screen in South East Asia – a truly generational leap forward in the realm of cinema technology. The 45.93 feet wide and 16.4 feet high Onyx Cinema LED screen is the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display, which can achieve peak brightness levels of 146fL (foot-lambert), enlivens content by showcasing greater detail and colour vibrancy in cutting-edge 4K.

With sound provided by the world-class implementation of HARMAN Professional’s JBL Sculpted Surround technology, no thumping explosion or ethereal musical arrangement will be missed.

After introducing the first child-friendly movie screening sessions in 2015, TGV is taking Family Friendly to the next level. Bring the kids along for an unforgettable day out in the brand new Family Friendly Hall – with an adjoining playroom and plenty of seating options for both kids & adults, this Family Friendly Hall is the new home of TGV’s pioneering child-friendly movie format.

Last but not least, TGV is opening its 7th IMAX® location in Malaysia! Patrons will have the opportunity to enjoy the world’s most immersive cinematic experience; It starts with a stunning floor-to-ceiling screen that offers 26% more visual real estate than any other big-screen format in the world, enhanced by ultra high-definition content that is extraordinarily gorgeous in terms of colour, vividness and visual impact.

Laser-aligned speaker placements in stunning surround sound bring movies to life better than ever, with the unique stadium-layout offering patrons a consistently wonderful viewing experience across the entire hall. With more and more movies being shot, filmed or converted specifically for IMAX®, this is the ultimate movie-going experience for film-lovers everywhere.

“This marks a new beginning in redefining what a cinema should be as an entertainment and social gathering destination,” remarked Yeoh Oon Lai, CEO of TGV Cinemas. “The goal is to give patrons the experience of affordable luxury at a price point that is within their reach, without compromising our levels of excellence.”

“We firmly believe that patrons to our locations, starting with Central i-City, deserve the utmost best that we can offer them,” said Mohd Kabir Ariff Sultan, General Manager of Operations and Marketing. “This is where we come in – by treating them to a 5-star environment that gives them a taste of what we believe the bare minimum should be.”

TGV Central i-City also debuts a new design philosophy for an upscale, welcoming feel for TGV’s patrons, as well as TGV’s first-ever in-cinema retail zones. With this move, Malaysia’s premier cinema brand is looking to break the boundaries of the traditional cinema space and bring new meaning to the phrase ‘a day out at the movies.’

TGV Cinemas aims to deliver more than just movies. From sports to music, sing-along events and even live comedy shows, TGV has offered a wide variety of content for the whole family. The opening of Central i-City is just the first step in a revolution that TGV is spearheading to truly move the game forward in the entertainment industry.

For more information, visit www.tgv.com.my

For more information about Onyx, please visit https://displaysolutions.samsung.com/led-signage/onyx

Samsung Electronics unveiled its largest-ever 3D-ready Onyx screen at Capital Cinema located in the Xicheng district in Beijing, China at a grand opening ceremony on December 7. Samsung’s latest 14-meter Onyx Cinema LED screen is now available in the market for movie theaters across the globe.

“Our new Onyx display reflects a momentous step for the industry, as we usher in the next generation of cinema around the globe,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We’re excited to partner with Capital Cinema to help showcase the new industry standard for picture quality on the big screen.”

Samsung first launched Onyx in July 2017 with a model measuring roughly 10 meters (33.6 feet) wide. Responding to consumer demand for ultra-large screens and business demand to drive higher profit and ticket sales, Samsung’s new Onyx model stretches 14 meters (46.2 feet) wide. The new Onyx variant is 1.4 times wider and features nearly twice the surface area of the original model, providing movie-goers with an unprecedented immersive, high-end cinema experience.

Samsung Onyx Cinema LED screens accommodate virtually any venue configuration while also delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display installed at Capital Theater combines 4K resolution, HDR picture quality and peak brightness level of 88fL — nearly six times greater than standard projector technologies. Onyx is also 3D-ready and Digital Cinema Initiatives (DCI)-certified, providing the flexibility to display a wide variety of content types.

Founded in 1937, Capital Cinema has been at the forefront of China’s film screening industry for more than 80 years. Today, it maintains its status as a leading destination for theatrical film releases and is one of the top five theaters in China based on ticket sales.

“We’re always looking for new ways to enhance our customer experience,” said Deng Yonghong, CEO of Capital Cinema. “That’s why we are absolutely thrilled to incorporate the world’s first 14-meter Onyx Cinema LED screen into our theaters as it creates a best-in-class cinema experience that is truly unmatched, and an immersive environment unlike anything our customers have experienced before.”

Samsung’s Onyx LED screens have been installed across the world, through partnerships with Pacific Theatres in Los Angeles, USA, and Arena Cinemas’ Sihlcity theater in Zurich, Switzerland.

For more information about Samsung Onyx, visit: https://displaysolutions.samsung.com/led-signage/onyx.