Samsung Electronics Co., Ltd. today announced it will unveil the new refrigerators with AI Hybrid Cooling[1] technology at CES® 2025, which will be ready to expand into global markets this year. These new refrigerators introduce AI Hybrid Cooling technology, which combines artificial intelligence with innovative cooling methods to meet the diverse needs of modern households.

“Since refrigerators run 24/7, we placed a strong emphasis on developing a cooling system that meaningfully enhances energy efficiency for users,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “With the global unveiling of the AI Hybrid Cooling technology, we are showcasing our commitment to technological innovation in home appliances. We will continue to introduce home appliances that incorporate innovative technologies to make consumers’ daily lives more convenient.“

Optimize Energy Use Through Adaptive Hybrid Cooling

The AI Hybrid Cooling technology combines a highly efficient compressor with a Peltier module,[2] which is a semiconductor device that achieves cooling by harnessing the temperature change arising from the flow of electric current. The introduction of the Peltier module enables the refrigerator to function like a hybrid car, by using two power sources together only when needed to efficiently cool the inside of the fridge.

For instance, when significant cooling demand is detected or anticipated — like when many items are added at once after grocery shopping, or when storing hot food or if it’s the hot summer season — the refrigerator activates the Peltier module alongside the compressor. In normal use, however, it relies solely on the compressor to ensure optimal efficiency. During the process, the AI algorithm detects the current status of the refrigerator and predicts temperature changes inside the fridge to properly adjust the cooling mode.

The high-efficiency AI Inverter Compressor[3] also contributes to the efficient use of energy, thanks to an enhanced design that increases the radius of its rotating components. With 4.1 times greater inertia compared to Samsung’s conventional F3 compressor,[4] it operates longer while using less energy.[5] Leveraging an AI algorithm, the compressor dynamically optimizes its speed.[6].

As a result of continued efforts, Samsung plans to introduce a model that can be recognized as the Most Efficient[7] of ENERGY STAR in 2025 to the market.

Extend Freshness With Precise Temperature Control

The AI Hybrid Cooling technology enhances freshness for perishable foods with Hybrid Precise Cooling, which reduces internal temperature fluctuations in the fridge when activated — even during the device’s automatic defrost cycles. Since it leverages residual heat from its Peltier module during the defrosting process, it reduces the chance of excessive temperature fluctuations that can compromise food quality. As a result, the food ingredients can be kept fresher and longer. Tests show that when the Hybrid Precise Cooling is turned on,[8] fresh foods such as pork and salmon can last by up to 1.4 times and 1.2 times respectively,[9] compared to when it is turned off.

Secure More Storage and Everyday Convenience

The refrigerators featuring AI Hybrid Cooling technology redefine space efficiency with an impressive 900-liter capacity,[10] offering enhanced usability while maintaining the same external dimensions. By replacing traditional heating elements with a Peltier module, it better utilizes interior space, resulting in a 25-liter increase in internal capacity. This allows for 60mm deeper shelves[11] and a 13.8%[12] larger loadable area, accommodating up to 240 beverage cans[13] — 24 more than conventional models.

A Step Forward for Home Refrigeration

The refrigerators with AI Hybrid Cooling technology exemplifies Samsung’s dedication to combining intelligent technology, energy efficiency and user-centric design. Making its debut at CES 2025, this innovative appliance is poised to redefine modern home living and lead the way into a new era of AI-applied home solutions.

[1] Product availability may vary according to region.

[2] The Peltier module operates under one of the following conditions:

• When the temperature in the fridge rises above the normal range.

• When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period, and detects situations like large-scale stocking or cleaning.

[3] AI inverter compressor requires a Wi-Fi connection and a Samsung account and operation of AI Energy Mode through the SmartThings app available on Android and iOS devices.

[4] Based on internal testing compared to conventional F3 Samsung compressors.

[5] The applicable models and energy saving rate based on AI algorithm varies up to the model and the region.

[6] AI Energy Mode must be turned on in the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] Model code: RM80F23VM***

[8] It may increase the amount of energy use.

[9] Based on the testing by Food Analysis Research Center of Suwon Women’s University. Effects may vary depending on refrigerator operating conditions, as well as the type, condition, size, and storage method of the food.

[10] The capacity and other figures differ according to the model codes. The following figures are based on model RM70F91**.

[11] Deeper shelves apply only to the upper and middle shelves of the refrigerator compartment.

[12] Comparison made with Samsung refrigerator RF85C90N1AP.

[13] Based on a 355 ml canned beverage measuring 66 x 122 mm (diameter x height).

Samsung Electronics Co., Ltd. today announced that 10 models among 3 product groups from DA Business have obtained ‘Product Carbon Footprint’ certification from the Carbon Trust. The certificate proves that the Carbon Trust measured and confirmed the carbon emissions of the products based on the global standard, PAS 2050:2011.

“Receiving the Product Carbon Footprint certification for our home appliances is a significant milestone,” said Jeong Seung Moon, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics.

The Carbon Trust is a global climate consultancy that aims to accelerate the move to a decarbonized future. The organization, which was founded in the UK and operates globally, certifies products’ carbon footprints in accordance with international standards.

Samsung products were certified based on the cradle-to-grave footprint, which take into account the entire greenhouse gas emissions of a product, from the extraction of raw materials to manufacturing, distribution, use and final disposal.

The certification is issued to a total of 10 models, which include three BMF refrigerator models[1] and one WindFree residential air conditioner model[2] sold in Europe, and six Bespoke Grande washing machine models[3] sold in Korea.

Moving forward, Samsung Electronics plans to use the measured figures to manage and evaluate the carbon emissions from producing successor models in the stated product groups.

[1] RB38A7CGTS9/EF, RB38A7CGTS9/EU, RL38A7CGTS9/EG

[2] AR12CXCAAWKNEU

[3] WF25CB8895BV, WF25CB8895BG, WF25CB8895BF, WF25CB8895BB, WF25CB8895BE, WF25CB8895BW

With 12.12 All Day vouchers, get RM222 with a minimum spend of RM2,000, applicable at all Samsung stores. Collect these vouchers from Shopee Samsung Malaysia Official Store and Lazada Samsung Flagship Store.

Follow Samsung Brand Stores on both platforms to unlock giveaways with storewide vouchers and products worth up to RM2,917, including a RM100 storewide voucher, one Solo Microwave Oven with Dual Dial (RRP RM319) 23L, one Galaxy Bud2 Pro (RRP RM899) and one 25” Odyssey – G4 (RRP RM1,599). Not only that, be the first 10 buyers to rate and review your purchases on  12 December 2022 on both Samsung Brand Stores to receive an upsized voucher worth RM100 too!

	Shopee Samsung Malaysia Official
	Lazada Samsung Flagship Store

Enjoy these 12.12 Hot Deals on Shopee and Lazada:

Lazada
Product name	RRP	Promo price	Discount
Galaxy S22 Ultra	5,499	5,239	5%
Galaxy A23 5G	1,399	1,099	21%
Galaxy A53 5G	1,699	1,629	4%
55″ 4K UHD AU7000	3,499	1,949	44%
Front Load Washer with Hygiene Steam, 9.5KG	2,599	1,599	38%
Top Mount Freezer with Twin Cooling Plus, 580L	3,499	2,199	37%

Samsung members can look forward to getting a RM120 voucher with a minimum spend of RM500 for Shopee and Lazada, valid on 12 December 2022. Claim your unique voucher codes on the Samsung Members app from 9-12 Dec 2022 now[1].

Sign in to Lazada’s Samsung Brand Store for five days consecutively from 7-11 December 2022 and receive an additional RM99[2] off with a minimum spend of RM1,000.

Redeem an exclusive RM100 voucher[3] with a minimum spend of RM500. Voucher codes valid on 12 December 2022 only and applicable at all Samsung stores.

Shopee Samsung Malaysia Official Store		Voucher Code: SPP12PR *50 vouchers
Lazada Samsung Flagship Store		Voucher Code: LZD12PR *50 vouchers

In conjunction with the 12.12 Holiday Sale campaign, shop your Samsung wishlist and enjoy exclusive deals on Shopee Samsung Malaysia Official Store (only on 12 December 2022) and on Lazada Samsung Flagship Store (on 12-14 December 2022).

[1] Limited quantities only and while stocks last.

[2] Voucher valid from 12-31 December. Limited quantities only and while stocks last.

[3] Total of 50 voucher redemptions per platform on a first come first served basis.

Samsung Electronics creates technology that is accessible and easy-to-use for customers, regardless of their age, race, gender, or ability. Following Global Accessibility Awareness Day on May 16, Samsung has released a visual story that details how the company designs products for everyone.

Samsung Electronics today unveiled the next generation of its award-winning Family Hub refrigerator, continuing to innovate and redefine the refrigerator category. Family Hub continues to set a new standard for connected living, bringing the family together in the kitchen while freeing users up to focus on what’s important to them.

As the new generation of homeowners look to technology to define both who they are and how they want to live their lives, there is no better place to do this than in a connected kitchen. And with the Family Hub, which offers the simplified connectivity they’ve grown accustomed to, families can spend more time focusing on the things that matter most to them.

In 2019, with the new Family Board, a communal screen that family members can interact with in a personalized way, Family Hub helps foster true family connection, food management, and a connected home experience in today’s fast-paced modern world.

“When we first launched Family Hub three years ago, it was an app-based experience anchored in food management, family connections and entertainment,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “Today we are introducing the latest version of Family Hub featuring Bixby with AI capabilities. Bixby now provides a new level of connectivity and intelligence designed to make everyday tasks much easier. When combined with our new Family Board, the Family Hub is the perfect combination of convenience and connectivity.”

Intelligence

Bixby allows for a smarter, hands-free, more personalized way to use the Family Hub. Users can ask Bixby for their Morning Brief while getting breakfast ready for the kids so they know all of their daily essentials like the weather and top news. All of this appears on the Family Hub screen so they can see as well as hear it. And through Bixby’s voice ID technology, each family member’s voice is distinguished, so everyone can get tailored information for their individual needs. Bixby is even smarter and more conversational – allowing users to interact more naturally. Imagine, now users can search for a plane ticket through Expedia, call an Uber and pre-set the oven temperature just by talking to the Family Hub.

Taking intelligence a step further, with the Family Hub’s seamless integration of SmartThings, owners can now see and control hundreds of Samsung and third party smart home devices right from the refrigerator screen and by voice with Bixby.

Family Connections

The new Family Board screen acts as a digital bulletin board in which members can easily stick notes and photos and even doodle right on the screen. Users can now have a devoted screen to share photos, messages and memories on their fridge, and are able to customize their photos with different photo styles, add handwritten notes and stickers, and even change the background color to match their kitchen – all bringing the family closer to elevate the way they connect and share.

The Family Hub displays a dynamic screen saver that can be used to display precious family moments, important information such as the weather, or even artwork. It can also be set to blend with the décor in the kitchen.

Healthier Food Management 

From the beginning, food management with Family Hub has been a cornerstone feature elevating the way homeowners manage their food – whether using “View Inside” to see if they need eggs from their smartphone while at the store or adding items to their shopping list and tagging expiration dates. The Family Hub enables a user to create better and healthier meals with Meal Planner, which customizes recipes based on food preferences, dietary needs and the items in the fridge.

In 2019, Samsung will expand the Family Hub platform across more models to ensure that there is a Family Hub configuration that meets the needs of all consumers.

A 2019 CES Innovation award Honoree in the Software and Mobile Apps product category, the new Family Hub will be featured at the International Consumer Electronics Show (CES) from January 8-11, 2019 at booth 15006 Central Hall at the LVCC. For more information about Samsung Home Appliances, please visit www.samsung.com/my.