HDR (high dynamic range) technology has been revolutionizing visual quality in movies and TV shows for several years. Now, with Samsung championing HDR10+ GAMING, the same visual transformation is making its way to the video game industry. It’s beneficial for game makers and players alike, and truly makes it possible to get the most visual impact out of gaming’s modern graphics and realism.

Samsung Newsroom sat down with Bill Mandel, Vice President, and Steve Larson, Senior Manager at Digital Media Solutions, Samsung Research America, to discuss HDR10+ GAMING and how the technology is changing the gaming industry.

▲ Steve Larson (left), Senior Manager and Bill Mandel, VP, Digital Media Solutions, Samsung Research America

Gamers and Game Creators Deserve HDR, Too

While HDR dramatically heightened the visual experience for television and film, its application in video games has been limited. Game engines have built-in color management systems that help the connected TV or monitor know what colors to show. However, a lack of communication between screens and game engines requires users to manually calibrate their displays.

“HDR10+ GAMING establishes a direct line of communication between the screen and the game engine”

– Steve Larson, Samsung Research America

In search of a solution, SRA started to develop HDR10+ GAMING. By automatically adjusting HDR settings based on the screen’s capabilities, HDR10+ GAMING unlocks a premium visual experience through accurate color, contrast and brightness.

“HDR10+ GAMING establishes a direct line of communication between the screen and the game engine,” said Larson. “The screen can now understand what the game engine is doing, and the game engine knows what the screen can display. That produces a much better visual output.”

“It’s all about making colors truer to the vision of video game creators,” said Mandel.

Engineering a Simple Solution for the Artists

Game developers were the first to call for new technology that addressed the limitations of HDR.

“The initial need came from game developers themselves who want the games they build to look the best they possibly can,” said Mandel. “They were struggling to get colors to look the way they hoped across monitors.”

▲ Bill Mandel, VP, Digital Media Solutions, Samsung Research America, explains how HDR10+ GAMING was introduced to bring better visual experience to all gamers

“We wanted the specs we published to be simple for game developers to use, without a heavy burden,” said Larson. “Once they integrate our specs into their game engine, they can use it across any game built in that engine. This significantly simplifies adoption across the industry because it doesn’t rely on certain configurations or devices. It’s easy.”

Making It Simple for the Players

With HDR10+ GAMING, gamers no longer need to deal with dials and test patterns to calibrate their monitors.

“HDR10+ GAMING simplifies the process by automatically adjusting settings for games, just like it does for movies,” said Mandel. “This ensures gamers get the best picture quality without any hassle — just turn on the game and go.”

▲ Bill Mandel (top), VP, and Steve Larson, Senior Manager, Digital Media Solutions, Samsung Research America demonstrate how HDR10+ GAMING automatically elevates the gaming experience

Because HDR10+ GAMING works both on TVs and gaming monitors, gamers can now enjoy a consistent visual experience with immersive graphics across platforms without setting anything up. This standard is especially important as today’s gamers expect photorealistic graphics in gaming today.

“When activated, your device automatically identifies that HDR10+ GAMING is an available option in any compatible game and takes advantage of it,” said Larson. “There’s no need to navigate a hidden menu or adjust settings.”

Lowering the Threshold for the Gaming Industry

For game developers, one major advantage of HDR10+ GAMING is that it is free to implement. With the right application programming interface (APIs), they can integrate HDR10+ GAMING into their existing game engines without any specialized training.

“It’s simple. Once developers integrate our specs into their game engine, they can use it across any game built in that engine”

– Steve Larson, Samsung Research America

Putting these standards into action, Samsung partnered with NEXON in September 2023 to launch the world’s first HDR10+ GAMING title, “The First Descendant.”

At Summer Game Fest this past June, the company showcased its latest Odyssey OLED gaming monitors with HDR10+ GAMING capabilities. The combination of HDR10+ GAMING and Samsung’s Odyssey OLED gaming monitors demonstrates how advanced display technology can elevate the gaming experience in video games like “Red Dead Redemption 2.”

Moreover, Samsung has worked with partners such as CD PROJEKT RED on “Cyberpunk 2077” — bringing the game’s fictitious Night City, California, to life like never before. The copy was a great hit, selling over 25,000,000 copies worldwide.

“We designed the system to be incredibly simple to implement,” said Larson. “In fact, CD PROJEKT RED told us that they knew HDR10+ GAMING was something they wanted to use. They were impressed with how fast and easy it was to implement. Their team was actually able to get it up and running in about half a day.”

“This is a free license technology. We’ll see a lot more games and platforms adopting the technology”

– Bill Mandel, VP, Samsung Research America

A Radiant Future Ahead for HDR10+ GAMING

Samsung is looking to expand HDR10+ GAMING to include additional game engines, particularly those that are more niche. The company is already working with major studios and developers to add into their proprietary engines and some of the more widely adopted ones.

“Through collaborations with game companies, we will expand the HDR10+ GAMING ecosystem — ensuring broader adoption and richer gaming experiences,” said Mandel.

This wide network will provide game developers with a versatile and powerful set of tools to create visually stunning games more efficiently.

▲Steve Larson (left), Senior Manager, and Bill Mandel, VP, Digital Media Solutions, Samsung Research America

“As this is a free license technology, we’ll see a lot more games and platforms adopting the technology,” Mandel continued. “For consumers, it means a consistent and immersive gaming experience across a range of devices — with minimal setup and maximum visual impact.”

Mandel and Larson anticipate a notable increase in the number of developers, games and users leveraging HDR10+ GAMING soon.

“Expect big things to come!” said Mandel.

Following the release of the HW-S800B Ultra Slim Soundbar for Samsung’s QLED TV line-up, which was unveiled earlier this year at CES, Samsung Newsroom spoke to Ema Souza Blanes at Audio Lab of Samsung Research America. She is the person behind the process for product validation and research that includes countless listening tests, all of which are conducted to deliver the best possible immersive viewing experiences with the finest sound.

▲ Ema Souza Blanes at Audio Lab of Samsung Research America

1. Briefly tell us about yourself and your role in the Samsung Audio Lab.

I am a French audio engineer, and after graduating from the engineering school Arts et Métiers ParisTech (ENSAM) and the Paris-Saclay University, I joined the Samsung Research America’s Audio Lab in Valencia, California. My role with the Audio Lab is to run listening tests for product validation and overall research purposes.

2. What is a new or recent trend happening in the soundbar industry?

Immersion is a topical subject in soundbar development, with the inclusion of more advanced audio technologies such as Dolby Atmos in home audio. Soundbars have also naturally followed the TV design trend with the intent of blending into the home décor with a sleek and discreet build. Though, despite these new slim designs, sound quality and immersion yet remain at the heart of soundbar development.

3. Samsung has recently released the ultra-slim soundbar HW-S800B. What were some of the primary objectives for this model?

The design process of the HW-S800B was dedicated to combining all aspects of these recent trends into one product. We aimed to develop a soundbar that blends seamlessly with discreet screens such as The Frame, which challenged us when it came to customization and optimization due to its slim design.

▲ HW-S800B

4. The soundbar’s depth and height are 1.6” x 1.5”, which is a difficult size in which to include all amplifiers and multi-channel speakers. Can you describe some of the challenges you faced during the development process?

Most soundbars in the market that are designed to be slim or small typically have a weaker integration of the subwoofer to the soundbar. The result is a colored sound, especially when it comes to voices. The challenge was to avoid this effect and to ensure that voices are maintained in the center of the sound field. This required custom soundbar transducers and a design capable of low crossover frequency to the subwoofer.

5. We noticed that the subwoofer appears different from past models. Can you elaborate on this difference?

Most subwoofers feature a port to enhance the bass response. Since the HW-S800B’s subwoofer has a smaller enclosure which limits the port size, we recognized that this would cause turbulent air motion, resulting in distortion and less bass. This constraint was addressed by designing a custom passive radiator in place of a port and a long-excursion 6.5” woofer that is able to displace as much air as a larger woofer.

6. Similar to other premium Samsung soundbars, this model features a wireless connection between the soundbar and TV along with Dolby Atmos sound technology. Why should consumers want these capabilities?

Samsung’s 2022 soundbars come with Wireless Dolby Atmos connectivity, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables. It allows for smoother on-wall mounting setups by minimizing the number of visible cables. Nobody wants their homes cluttered or disorganized, and we are living in a time, in which more consumers are eyeing products that perfectly blend their sophisticated, personal style in and out of the home with technological innovation for a better, connected experience. I believe our soundbars exemplify this desire that we’re seeing in the consumer electronics industry.

7. Samsung’s Q-Symphony sound technology has also significantly improved in the past year. What are some of the upgrades over the previous version?

In the 2021 TV models, Q-Symphony combined the power of the top speakers and the soundbar. The new Q-Symphony enhances the surround sound and feeling of immersion through channel separation technology. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top, bottom and side speakers, providing for an expansive, powerful soundscape.

8. Is there anything else we should know about the Audio Lab and your work?

Running listening tests is crucial to ensure the quality of our products. At Samsung, we work closely with our skilled listeners in various and rigorous listening tests where they give their opinion on our products including the comparison between our previous models. The HW-S800B is no exception and showed compelling results while also competing with much larger soundbars.

▲ Samsung Research America’s Audio Lab

[1] Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

This is the fourth time an employee of Samsung received the prestigious award. On this occasion, it was presented to Aris Papasakellariou, a Senior Director of Standards at Samsung Research America, in recognition of his contributions in the field of radio access technology for 5G.

Each year, the award is presented to four individuals who have made outstanding technical contributions to the development of next generation mobile broadband standards in 3GPP. An estimated 1,500 researchers are participating in the 3GPP working group.

“Beyond an individual recognition, this is a validation of the proactive participation taken by Samsung in bringing about future network standards,” said Aris Papasakellariou. “Samsung’s team of engineers will continue its contribution to mobile broadband standardizations and help provide the platform for 3GPP NR (New Radio) and 5G connectivity.”

Samsung has made big strides to making 5G a reality, unveiling the world’s first 5G Fixed Wireless Access (FWA) commercial solutions at MWC 2018 while announcing its collaboration with global network providers. Samsung was selected to supply Verizon with commercial 5G FWA network solutions. The two companies will begin by launching commercial 5G services in Sacramento, California in the second half of 2018. Samsung is collaborating with Charter Communications on 5G trials in the U.S. while Sprint announced that it would deploy Samsung’s 5G solutions to increase Gigabit speeds and capacity.

“AI and machine learning are major strategic imperatives for Samsung. There’s no doubt that, in the coming years, these technologies will completely change the way people interact with every device in their lives, from phones and wearables to home appliances and cars,” said Young Sohn, President and Chief Strategy Officer at Samsung Electronics, and Chairman of the Board at HARMAN. “For this to happen, we believe AI must be open—so we can harness the talent and expertise of a vast ecosystem of companies, and ultimately give consumers smarter, simpler, more meaningful interactions with the devices they love. This Summit underscores our commitment to an open, collaborative AI ecosystem, and serves as a call to action for all researchers and entrepreneurs who share our vision for a more connected world.”

Samsung’s AI Summit opened with a keynote by the company’s Senior Vice President of AI Research, Dr. Larry Heck, a world-renowned leader in AI and voice recognition who has led AI teams at Microsoft, Google and Nuance. During his talk, Dr. Heck outlined the need for increased industry collaboration to drive broader adoption and consumer confidence in AI technology. He also advocated for the importance of making AI open to 3^rd parties.

“This is an incredible time in our industry. Artificial Intelligence and machine learning are becoming mainstream, used by millions each year. Yet, we need more collaboration in the industry—from companies to academics and researchers—to let AI flourish,” said Dr. Heck. “It’s time for us to find new ways to work together to ensure AI serves the needs of people first and foremost.” As a part of this collaborative effort, Samsung plans to host many more AI-related events around the globe this year.

Dr. Heck also shared Samsung’s plans to tap its massive device ecosystem to learn user preferences and needs. “Under a common architecture, Samsung’s AI platform will not only scale quickly, but will also provide the deepest understanding of usage context and behaviors, making AI more relevant and useful,” he said. Attendees at the event also heard from experts at Google, MIT, Carnegie Mellon and the University of California at Berkeley.

In November 2017, Samsung announced the creation of a new AI Research Center dedicated to applied research and development in the space. Samsung’s new AI research center plans to open additional AI research labs in Canada, the UK and Russia in 2018 to strengthen the company’s AI research efforts.