Tizen OS Continues To Grow As Reliable Smart TV Platform

Following the launch of Samsung Tizen OS 8.0, the licensing program now includes prominent original design manufacturers (ODMs). This marks an important milestone in the evolution of the Tizen ecosystem and demonstrates strong global demand for Samsung’s acclaimed smart TV platform. In its licensing program, Samsung continues to build strategic partnerships with companies that prioritize high-quality products and reliable support throughout the entire value chain.

Additionally, Samsung Tizen OS will be embedded in new TVs from well-known brands in key markets, enhancing its presence across Europe, North and Latin America, and Australia. Notable new additions include EKO and QBELL (Ayonz) in Australia and Europe, RCA (Kayve Groupo) in Mexico, RCA (Treasure Creek) in the United States and Canada, and Axdia in Germany. Many more brands are expected to join in the second half of 2025 as Samsung continues to expand its strategic partnerships into new markets.

“We are proud to expand our RCA TV portfolio across Mexico and Latin America through our partnership with Samsung’s Tizen OS,” said Jonathan Vera, Head of Marketing & Communications, Grupo Kayve. “The Tizen team provides comprehensive technical and marketing support, enabling an agile go-to-market process.”

“Partnering with Samsung on Tizen OS allows us to deliver high-quality and competitive smart TV solutions to our global brand customers,” said Gerard Louis, Chief Operating Officer (COO) at Axdia.

Premium Content and Connectivity at Core of Tizen OS-Powered Smart TVs

Samsung is also dedicated to continuous platform innovation, introducing smart features such as advanced content discovery, integration with Samsung TV Plus for FAST channel services, cloud gaming capabilities via Samsung Gaming Hub, and seamless multi-device connectivity through SmartThings. These enhancements ensure that licensees benefit not only from proven technology but also from a forward-looking platform that adapts to evolving consumer expectations.

To further differentiate Tizen-powered TVs at retail, Samsung offers tailored marketing kits and digital content toolkits for each region, enabling partners to highlight key attributes such as premium content access, fast performance, and smart connectivity—all backed by Samsung’s robust global brand credibility.

As the Tizen OS Licensing Program evolves to meet the needs of global partners, Samsung is broadening regional coverage, introducing more affordable hardware solutions, and enhancing app availability worldwide. Moreover, partners can gain access to Samsung’s specialized R&D support to confidently bring Tizen-powered smart TVs to market.

“Tizen OS is recognized for its performance, reliability, and innovation,” said Jooyoung Kim, Vice President at Samsung Electronics. “This year, we are focused on expanding our licensing program and creating diverse collaboration strategies for our key partners. We are serious about growing our global partner network and enhancing the ecosystem. By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, we aim to deliver even greater value to consumers worldwide.”

With Tizen OS extending beyond Samsung’s own TV offerings, the company remains steadfast in its commitment to delivering an open, robust, and premium smart TV experience for consumers around the world.

“Wellness should be central to our routines, so building healthy habits through Samsung Daily+ makes it convenient to incorporate health and wellness into all different aspects of daily life,” said Demian Hyun, Vice President and Head of the Experience Planning Group of Visual Display Business at Samsung Electronics. “This new partnership underscores Samsung’s commitment as the leader in the global display industry to promoting thoughtful, interconnected health experiences aimed at bettering the lives of consumers.”

On the FlexIt app’s online portal, users can find, book and pay for exclusive one-on-one virtual fitness sessions directly on their TVs. With a camera connected — whether it be via a supported webcam[3] or a smartphone — virtual health professionals[4] provide real-time feedback, adjust workouts and offer form modifications to foster a supportive, safe and effective workout environment.

The FlexIt app helps users approach their health in a more holistic way; in addition to workout content, FlexIt offers nutrition training, low-impact wellness activities like meditation and yoga, and physical and occupational therapy. By working virtually with a trainer who understands their personal fitness journey and wellness goals, users craft an attainable routine that suits their needs and lifestyle, all from the comfort of their home or any other location with a connected device.

By housing services such as FlexIt, Samsung Daily+ is paving the way for the future of virtual health and wellness experiences through its convenience and accessibility to build productive and convenient daily routines. Samsung Daily+ serves as a new lifestyle hub for Smart TV users, allowing them to conveniently enjoy a wide range of premium lifestyle services and features — such as home fitness, telehealth services, video calls and more — using one single interface.

“Through the innovative FlexIt app for Samsung, we’re furthering our commitment to making fitness more accessible than ever. By delivering personalized, one-on-one immersive training experiences directly to your living room, we’re extending our reach to a broader audience, empowering individuals to achieve their wellness goals with ease and convenience,” said Austin Cohen, FlexIt’s Founder and CEO.

During CES^® 2024, Samsung gave consumers an early look at Samsung Daily+ and the FlexIt app on its 2024 Neo QLED 8K. Richard Friedman, FlexIt’s Senior Vice President of Technology, joined the Samsung team in Las Vegas to showcase how the FlexIt app integrates with Samsung TVs. Samsung Daily+ is also a 2024 CES Innovation Awards Honoree, having been recognized as a unique smart home service with an open ecosystem that integrates third-party services.

For more information on health offerings on Samsung’s TV lineup, please visit samsung.com.my

About FlexIt

FlexIt has revolutionized the fitness and wellness industry through its innovative, cutting-edge technology, offering a comprehensive approach to holistic well-being for consumers and enterprises. Its core solution centers around live, one-on-one, two-way personal health and wellness sessions with fitness and wellness experts, accessible through both web and app platforms. FlexIt’s platform goes beyond just fitness training, embracing holistic well-being through nutrition coaching (led by registered nutritionists with a focus on weight loss), low-impact wellness activities (yoga, meditation, stretching and dance), health coaching, and physical and occupational therapy (covering preventive, pre/post-natal, senior and recovery), offering 28 health modalities on the platform.

Our comprehensive and innovative approach has earned us recognition within the industry. FlexIt has been selected for the Best Budget-Friendly Coaching App of 2023 by Women’s Health, the Best Personal Trainer Apps of 2023 by Forbes, and the Best Fitness Apps in 2023 by Oprah Daily and has been awarded by Men’s Health, Inc. 5000, US News & World Report, among many others.

For media inquiries, please contact:
info@flexit.fit

[1] Availability varies by model and region. The FlexIt app will be available through Samsung Daily+ on all 2024 TV models: Neo QLED 8K, 4K, OLED, UHD (above DU7000) and The Frame. OS upgrade is scheduled to be provided for select 2023 TV models during the second half of 2024. 2022 and 2021 TV model users can download the FlexIt app through the app store.
^[2] Starting this year, Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. With Samsung TVs at the center of the home, users can enjoy the benefits of the latest innovations and seamless connectivity between devices in their day-to-day lives.
^[3] Logitech Webcam (C930e, C922 PRO STREAM WEBCAM, C925E, C920s Pro HD Webcam, HD Pro Webcam C920, C920-C, C930c, HD Pro Webcam C920, StreamCam), Samsung (SC-FD100B)
^[4] English- and Spanish-speaking FlexIt health professionals and trainers

Immersive Entertainment With Phillips Hue Sync

Adjusting the lighting of a room can deliver more immersive experiences — especially when playing games or watching TV shows and movies. With the Phillips Hue Sync TV app, users can seamlessly pair their Phillips Hue lighting to their Samsung Smart TVs and sync lighting to the colors of the content on screen.

Son demonstrates how Phillips Hue Sync changes the color, brightness and intensity of the lighting as he plays a video game on his Samsung Smart TV, putting him right in the center of the action.

※ Compatible lighting must be purchased separately; paid subscription of the Hue Sync app is required through Samsung TV app; availability and the timing of support may vary by country and region.

Smarter Workouts With SmartThings

For fitness enthusiasts who want to take their workouts to the next level, SmartThings is helping users exercise more effectively from home. By connecting Galaxy wearables to compatible Samsung Smart TVs, users can view their workout progress and health status in real time or participate in guided fitness or mindfulness programs. Son watches a football match on his Samsung Smart TV while exercising as he views his progress on screen — recorded with his Galaxy wearable.

※ Available from 2024; availability and the timing of support may vary by country and region.

ConnecTime & Chat Together: TV alone can make interaction more convenient and efficient

Abruptly asked to join a meeting with coaches, Son Heung-min turned on TV. ConnecTime, no matter where you are, enables users to take video calls from the Galaxy to a large TV screen. Chat Together allows Son to enjoy a soccer match together with their friends without meeting in person.

3D Map View: Smarter management for all connected devices

Samsung SmartThings helps Son maintain his lifestyle as a homebody. Based on home structure, 3D Map View lets him conveniently see the status and location of the devices registered in SmartThings as well as check and monitor temperature, air quality, and energy usage. This is the perfect feature for people like Son who are busy even at home during holidays.

* Availability and the timing of support may vary by country and region.

Do you want to enjoy the smart features that Son is experiencing? Or do you want to upgrade your home to enjoy all these smart features? Samsung’s Season of Gifting year-end promotion allows you to upgrade your TV with great savings and exclusive gifts including The Freestyle 2nd gen worth RM4,999, TNG eWallet credit, The Frame bezel, and 3 months of Prime Video. Promotion is valid until 31 December 2023.

For more information on the promo, please visit: www.samsung.com/my/offer/tv-season-of-gifting-2023.

To learn more about Samsung Smart TV, please visit: https://www.samsung.com/my/tvs/smart-tv/highlights/

Check out the video below to view how Samsung’s Smart TVs and SmartThings help Son enhance entertainment at home.

Samsung Electronics Co., Ltd. today announced that it will host the Samsung Developer Conference 2023 (SDC23) at the Moscone Center in San Francisco on October 5.

The annual conference will mark the ninth SDC since being first held in 2013. Unlike last year, when it was only possible for invited participants to attend, anyone can attend SDC23 with prior registration.

At SDC23, Samsung will highlight platform innovation including SmartThings, Bixby, Knox and Tizen. This focus will illustrate ways Samsung’s various business areas and devices are expanding seamless customer experiences. In addition, the company will share its cooperation plan and open innovation strategies with developers and partners to build next generation connected experiences for millions around the world.

JH Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, will open SDC23 with a keynote that outlines the company’s vision based on tech innovation and expansion of customer experience. This technology enables a more personalized and secure customer experience with the help of platform innovation and a strengthened ecosystem. He will be joined by other Samsung executives who will share the company’s strategies in areas relating to future technologies. The list of speakers includes:

• Jaeyeon Jung, EVP, SmartThings Team
• Hobum Kwon, VP, Platform Team, Samsung Research
• Bongjun Ko, EVP, Application S/W R&D Group, Visual Display Business
• Sally Hyesoon Jung, VP, Framework R&D Group, Mobile eXperience Business
• Hon Pak, VP, Digital Health Team, Mobile eXperience Business, and more

Beyond the keynote address, SDC23 will feature breakout sessions open for attendees to have opportunities to collaborate and learn more about Samsung’s latest developer-focused platforms and tools, including One UI 6, SmartThings, Matter, Bixby, Tizen, Samsung Health and more.

In addition, some sessions will be held in the ‘Open Theater’ where participants can talk about various topics on the spot, while participants who are interested in coding can participate in actual coding through ‘Code Lab’ and receive mentoring from Samsung developers on various topics.

The keynote and major sessions will be livestreamed through Samsung YouTube and Samsung Developer sites at the time of the event.

For more information about the Samsung Developer Conference 2023, please visit http://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC23.

Samsung Electronics today announced new software updates to Galaxy Buds2 Pro and Samsung Smart TVs,[1] reshaping the audio experiences across even more connected devices. The new updates extend LE Audio capabilities to Samsung TVs with Auracast broadcast audio technology, enabling rich and complex audio transmission to nearby Bluetooth devices.

LE Audio, an advanced Bluetooth audio standard, broadens the spectrum of audio experiences to deliver more complex and richer sound that goes beyond providing better-sounding music, but also allows users to share sound with others as they personally experience it. As a pioneer of innovative technologies, Samsung has been leveraging new LE Audio-based features that further elevate sound experiences, including 360 Audio Recording, enabling Galaxy smartphone users to capture sound on video precisely as they hear it without the need for professional equipment. Additionally, the select Galaxy Book3 devices[2]offer a crystal clear listening experience with improved latency — perfect for immersive gaming and multimedia consumption.

And now, with Auracast broadcast audio technology for Galaxy Buds2 Pro and Samsung 2023 Neo QLED 8K and 2023 MICRO LED, rolling out via software updates starting this September,[3] Samsung is again upleveling and expanding connected experiences beyond mobile devices to home appliances. With Auracast, users can turn their device into a shared radio station able to broadcast across connected devices. Leveraging the new LE Audio, it allows users to connect multiple sets of Buds to a TV[4] while users could only connect a maximum of two devices previously. Auracast opens a variety of potential use cases and possibilities for further device applications — from augmented or assistive listening in a theater or lecture hall for those who want hear better, to sharing a playlist from your smartphone while on a run with friends, to even multi-language support without translation devices by sending different language interpretations via different channels.

“As an innovator across a wide range of electronic devices — from smartphones to wearables, and from TVs to home appliances — we at Samsung are in a unique position to capitalize on delivering more seamless and extended experiences,” said Junho Park, VP and Head of Galaxy Ecosystem Product Planning Team, MX Business at Samsung Electronics. “LE Audio is a perfect example that shows our commitment to connected experiences across our entire library of devices, and how Samsung is introducing new capabilities and technologies that bring them all together.”

The new Auracast feature is just one example of how Samsung is connecting devices and services and offering novel experiences to users. Stay tuned for more exciting announcements of Samsung’s connected experiences to be shared at this year’s IFA event, held this September 1-5 in Berlin.

[1]  Available on 2023 Neo QLED 8K and 2023 MICRO LED launched in 2023.

[2]  Supported on Galaxy Book3 Ultra, Book3 Pro, Book3 Pro 360 and Book3 360.

[3]  Requires software updates on both Galaxy Buds2 Pro and a paired Samsung TV. Availability may vary by market and model.

[4]  The number of Galaxy Buds2 Pro users can connect to may vary depending on the surrounding circumstances such as distance and obstruction.

Give yourself a taste of the future with these high-tech and functional appliances and TVs. If you’re spending more time in your personal spaces, why not make your viewing experience more enjoyable with Samsung’s Smart TV or Soundbar. You can also make your stay at home a lot more pleasurable and make chores feel like a breeze with our home appliances.

Check out Samsung’s ‘Gemilang’ exclusive deals during this Merdeka celebration from 1 August to 30 September 2023!

Enjoy up to RM1,400 off when you purchase a Side-by-Side Refrigerator with Family Hub. Making this deal sweeter, customers will also earn up to RM400 worth of Touch ‘n Go e-Wallet credits. When you purchase a BESPOKE AirDresser, you can get a FREE Smart Air Purifier worth up to RM999 and RM200 worth of Touch’n Go e-Wallet credits, totaling RM1,199.

On top of that, you can also enjoy Purchase with Purchase (PWP) with rebates worth up to RM999 for selected Q-Series Soundbar when you purchase selected Samsung TV’s. Experience the ultimate home entertainment when you pair them together.

Take advantage of these deals and get the most out of your pocket with our deals and offers, so visit the websites to check them out:

• TV: https://www.samsung.com/my/offer/tv/merdeka-2023
• Digital Appliances: https://www.samsung.com/my/offer/da/merdeka-2023

Get ready for the highly anticipated arrival of Samsung’s latest and largest 49’’ OLED gaming monitor in Malaysia! The Odyssey OLED G9 has generated significant excitement within the gaming community, eager for fresh experiences in gaming. Samsung Malaysia Electronics is now offering an exclusive early-order deal for a limited time only!

What sets the groundbreaking Odyssey OLED G9 apart is its integration of Samsung Smart TV apps which provides access to streaming, gaming services and entertainment all in one place. Beneath the surface, the Neo Quantum Processor Pro distinguishes this OLED gaming monitor from others. Using a deep learning algorithm, it intelligently analyzes images and automatically upscales to adjust brightness while amplifying contrast providing unrivaled picture quality.

To cater to different user preferences, the Odyssey OLED G9 series also includes the G93SC model, which offers the same impressive OLED performance without the Smart TV functionalities[1]. Bid farewell to your old gaming monitor and make room for the Samsung Odyssey OLED G9, taking your gaming skills to the next level.

Available in two variants, G95SC and G93SC, the recommended retail price and early-order deals for Odyssey OLED G9 are:

*While stocks last. Terms and Conditions apply.

Customers can enjoy a 0% instalment plan for up to 36 months with free standard shipping and earn Samsung Reward Points when they purchase on Samsung Online Store. This early-order deal is only valid from 10 until 23 July 2023. So, don’t miss this chance!

Be one of the first to early-order the latest and largest Odyssey OLED G9 at https://www.samsung.com/my/offer/odyssey-earlyorder

[1] Users can watch their favorite shows from leading OTT (over-the-top) service providers without a connection to a PC or mobile device.

When we say “entertainment” today, we mean bigger screen so you can all watch together and join in the fun. With today’s technology of Smart TV, the OLED TV – are capable of doing much more than that.

With endless content in Samsung Smart Hub, ultra-smooth gaming display, and seamless connectivity with your Galaxy devices, the OLED TV is perfect for you to work and use for entertainment.

Chinese New Year is when we reunite with relatives and our loved ones, catching up for the time we missed when we were all busy with our studies, work and also dream to pursue making this festive season very memorable. However, if your faraway distant relatives across the globe cannot make it back for this yearly reunion, take advantage of every opportunity to stay connected anywhere, at any time with OLED TVs’ where it lets you make lifelike video calls with family using the Google Duo App on Galaxy Devices. You can now seamlessly connect and enjoy their virtual presence on a bigger screen, even during the reunion dinner at home.

Aside from staying connected with video calls on a larger screen, game entertainment is always a hit with the kids. The Samsung OLED TV gives top notch-quality screen with a faster refresh rate of up to 4K@120Hz for all the games ultra-smooth action. Not just the kids but even adults would savor the moment better and immerse in a more streamlined experience when playing their favorite PlayStation or Nintendo games.

Staying in front of the TV is one of many ways to spend time with friends and family, sharing laughter and bonding from watching movies or TV shows while enjoying a cinema-like experience at home. The latest Neural Quantum Processor 4K produces visuals of such breathtaking clarity and contrast, along with the built-in AI Processor that upscale whatever is on the screen to a high-definition 4K, giving a viewing experience unlike any other.

When Samsung OLED TV meets the Q-Series Soundbar, it helps to curate the perfect mix for your theatre-like experience, you can now immerse in your favorite Chinese action movies with the perfect audio quality surrounding Q-Symphony[1], exclusive to Samsung TV and Soundbar devices. Samsung’s Dolby Atmos® Technology supports multi-dimensional sound with specialized multi-channel TV speakers around the screen.

Now with the ongoing promotion, the pricing of Samsung OLED starts at Recommended Retail Price of RM10,499 for the 55” and RM14,499 for the 65”. Receive a complimentary Soundbar Q-Series HW-Q600B[2] worth RM2,599 when you purchase either the 55” or 65” Samsung OLED by 31st January 2023.

Celebrate this Chinese New Year in style with Samsung’s OLED TV and your loved ones!

For more info, please visit:

https://www.samsung.com/my/tvs/oled-tv/s95b-55-inch-oled-4k-smart-tv-qa55s95bakxxm https://www.samsung.com/my/tvs/oled-tv/s95b-65-inch-oled-4k-smart-tv-qa65s95bakxxm

[1] Q-Symphony is available only with compatible soundbar.

[2] While stocks last. Terms & Conditions apply.

To discuss these changing industry trends and the future of consumer preferences, Samsung Newsroom sat down with Kang-il Chung, Vice President and Head of Future Planning Group at Samsung’s Visual Display Business. Read on to learn more about how Samsung’s continuous TV innovations keep up with rapidly changing consumer lifestyles.