Samsung Electronics Co., Ltd., today announced that Samsung TV Plus[1], its leading free ad-supported streaming TV (FAST) service, will live stream the 2024 MAMA AWARDS, one of the world’s premier K-pop events. The MAMA AWARDS will be available to fans around the world through Samsung TV Plus’s exclusive K-pop channel, launched earlier this month, marking a major milestone in Samsung’s expansion of global streaming offerings.

The event will take place at the Dolby Theatre in Los Angeles on November 21 and at Kyocera Dome Osaka from November 22-23 local time. Samsung TV Plus will air all three days of the awards ceremony.

“Through strategic partnerships, we’re expanding Samsung TV Plus’s role as a key platform for bringing diverse, high-quality content to audiences worldwide,” said Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re committed to making Samsung TV Plus a global gateway for premium entertainment, delivering unique local and international content that resonates with viewers everywhere.”

Expanding K-Pop Access Through Samsung TV Plus’s New Exclusive Channel 

Launched on November 6, “K-POP by CJ ENM” — available exclusively on Samsung TV Plus — brings a rich selection of K-pop content to audiences across North America, Europe, and Latin America.[2] This new channel offers a diverse mix of performances, music videos, artist interviews and behind-the-scenes footage — including exclusive programming from CJ ENM’s Studio CHOOM, which showcases iconic K-artist choreography up close and in a minimalist setting.

With popular artists like TOMORROW X TOGETHER, aespa, ENHYPEN, Anderson .Paak and J.Y. Park — as well as the genre’s most-watched videos — the K-pop channel establishes Samsung TV Plus as a global leader in streaming K-content and connecting fans worldwide with top K-pop performances.

Celebrating a Decade of Streaming Innovation with Samsung TV Plus

As Samsung TV Plus celebrates its 10th anniversary, it has grown into a powerful force in streaming, with more than 88 million active users[3] on Samsung smart TVs powered by Tizen OS. With the recent addition of over 4,000 hours of Korean content in the U.S., Samsung TV Plus has also solidified itself as a leading destination for K-content enthusiasts across the globe.

Through exclusive content partnerships and the inclusion of high-quality K-content like the MAMA AWARDS, Samsung TV Plus continues to deliver unique entertainment experiences to global audiences and set a new standard in free streaming.

[1] Feature availability may vary according to region.

[2] The K-POP by CJ ENM channel is available exclusively on Samsung TV Plus in the U.S., Canada, UK, France, Germany, Italy, Spain, Brazil and Mexico

[3] As of September, there are more than 88 million active users on Samsung smart TVs powered by Tizen OS.