Samsung Electronics Co., Ltd. announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

For more information, visit: https://news.samsung.com/my/

[1] Omdia Q4 2025 Public Display Report, by unit sales.

Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimization features for a one-of-a-kind home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognized the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

For more information, please visit: https://www.samsung.com/my/audio-devices/all-audio-devices/

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it a great companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit: www.samsung.com.my

▲Samsung’s 2024 Neo QLED 8K, Neo QLED 4K and OLED TVs received high marks from various professional reviewers

Samsung’s 2024 TV and audio lineup is pushing boundaries, offering state-of-the-art features and innovations that promise an unmatched viewing experience. Below are some key highlights of the early reviews.

List of Featured Articles

[Neo QLED 8K] Expert Reviews, Newsweek, Trusted Reviews, What Hi-Fi?

[Neo QLED 4K] Expert Reviews

[OLED] Newsweek, Sound & Vision, Techaeris, Trusted Reviews

[Music Frame] Techlicious

[HW-Q900D] Techaeris, Newsweek

[HW-S800D] Techlicious

Elevate Your Viewing Experience With NQ8 AI Gen3 Processor

Samsung’s 2024 Neo QLED 8K is the full package, including improved 8K upscaling powered by AI for lifelike picture quality. This year, Samsung introduced its latest and most innovative processor yet, the NQ8 AI Gen3 Processor. Housed within the 2024 Neo QLED 8K QN900D, it optimizes both picture and sound to deliver the ultimate 8K experience with a neural processing unit twice as fast as that of its predecessor. The number of neural networks has also increased eightfold, so that no matter what consumers watch they can experience levels of detail and clarity near native 8K content.

▲Key review quotes regarding Samsung Neo QLED 8K from Newsweek, Trusted Reviews, Expert Reviews and What Hi-Fi? in 2024

Outlets such as Expert Reviews praised the QN900D’s processing power, saying, “The new NQ8 AI Gen 3 processor brings its 512 neural networks into play, adding a previously unseen level of imaging potential.” The outlet also highlighted its 8K AI Upscaling capabilities, saying, “This AI-enhanced powerhouse draws out an incredible level of detail regardless of the native resolution and flawlessly upscales anything below 8K to deliver finely rendered images free of any banding or compression artefacts.”

Trusted Reviews also commended the upscaling capabilities of the Neo QLED 8K QN900D, saying, “The amount of detail the upscaler is able to add to already detailed parts of 4K pictures is astonishing; 4K really becomes 8K before your very eyes.” The review also stated, “Its dazzling brightness, remarkable LCD contrast, voluminous color and ground-breaking upscaling processing prove that you don’t need 8K content to benefit from an 8K TV.”

Newsweek marked Neo QLED 8K QN800D an “Editor’s Choice” for the outlet, highlighting the benefits this processor lends to gamers and stating, “The gaming performance is great with the benefit of upscaling, high refresh rates and an AI-powered game mode.”

What Hi-Fi? also chimed in on the quality of Neo QLED 8K QN900D, saying, “Its picture quality improves considerably in just about every way on its predecessor, crucially leaving clear blue brightness water between it and 2024’s top OLED TVs and rewriting the upscaling rule book to remind us in no uncertain terms that 8K TVs don’t have to be fed 8K content to make a difference.” (75-inch QN900D, What Hi-Fi?, 03/2024)

Neo QLED 4K With Vivid Realism and Dynamic Contrast

Joining the 2024 Neo QLED 8K is a refreshed lineup of Neo QLED 4K TVs that is catching reviewers’ attention for its elevated features and viewing experience, powered by the NQ4 AI Gen2 Processor.

Expert Reviews commended the AI-powered TV Neo QLED 4K QN95D, saying, “The new processor helps deliver exceptional AI picture, sound and optimization features, the upscaling and image processing are excellent and add value, as does the equally impressive AI-enhanced motion handling.”

This year’s Neo QLED 4K continues to deliver the ultimate 4K experience, enhanced by features such as Real Depth Enhancer Pro as well as Quantum Matrix Technology, with Expert Reviews noting, “The Samsung QN95D is a fantastic 4K TV that retains the Mini LED backlighting and class-leading local dimming of last year but adds cutting-edge image processing to produce some of the best SDR and HDR pictures you’ll see on a high-end television.”

Stunning Brightness on AI-Powered OLED

Samsung’s 2024 OLED TV portfolio, such as the S95D, offers high levels of detail, high-frame rates and intensely vibrant video display in sizes up to an ultra-large 77-inches, building on the legacy of its predecessor.

This year’s OLED received recognition from several reviewers including Newsweek, which awarded Samsung OLED S95D an “Editor’s Choice” distinction. Techaeris also praised the S95D, noting, “Overall, the Samsung S95D is the best performing OLED TV that I’ve used this year,” while Trusted Reviews commented that “The QE65S95D is for me Samsung’s best looking OLED TV yet, building a gorgeously futuristic feel around its remarkable slimness.”

▲Key review quotes regarding Samsung OLED from Techaeris and Sound & Vision in 2024

Samsung OLED leverages the NQ4 AI Gen2 Processor, the same formidable powerhouse behind the Neo QLED 4K lineup. Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Techaeris rated the S95D with an “Editor’s Choice” distinction and commended Samsung’s upscaling technology by saying, “Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI upscaling has always been one of the best.”

Samsung OLED S95D is 20% brighter than previous models, with deep and rich blacks and AI-enhanced color accuracy applauded by outlets such as Trusted Reviews which said, “Where the 65S95D’s extra brightness really counts is with its contrast performance, as bright highlights of both dark and light images radiate with an intensity I’ve never seen before.” Sound & Vision additionally noted, “This year, Samsung has improved color mapping. It uses AI technology to analyze and present more natural-appearing colors, particularly in skin tone subtleties.”

Samsung’s new OLED Glare Free technology preserves brightness and color accuracy while reducing reflections and maintaining image sharpness to ensure an immersive viewing experience, even in daylight. In its review, Sound & Vision noted, “With the enhanced brightness levels and the stunning matte screen design, the Samsung QN77S95D is among the best-looking and highest-performing OLED televisions tested.” The outlet also awarded the TV with a “Top Pick” distinction.

With features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is a gamer’s delight. Sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens. Sound & Vision praised the OLED for this by saying in its review that “When not in use for movies or TV, the Samsung S95D is an exceptional 4K OLED gaming display.” Newsweek also commended the device for its gaming features and noted that “This OLED is perfect for movies and part of an epic gaming setup.”

Create an Immersive Audio Sanctuary in Your Home

Samsung’s 2024 audio lineup offers newly updated models that are fortified with advanced AI algorithms and have garnered significant acclaim for their captivating sound quality and intentionally sleek designs.

New this year is Samsung’s Music Frame, a customizable speaker that provides rich sound and seamless connectivity. Operating as a standalone wireless speaker or paired with a Samsung TV and soundbar, it augments bass and offers high-quality surround sound. Techlicious noted in its review that “The Samsung Music Frame is an innovative and stylish addition to the smart speaker market, successfully combining the functionality of a wireless speaker with the aesthetic appeal of a customizable photo frame,” and gave the device an “Editor’s Choice” distinction.

▲Samsung’s 2024 Music Frame and Soundbar impressed reviewers at Techlicious and Newsweek

At the top of the soundbar lineup is the HW-Q990D, which analyzes audio and uses AI to optimize sound offering the perfect experience across a wide range of content at the comfort at your own home, as Techaeris noted, “Once everything is in place, you don’t need to worry about anything else but finding the right movie to experience the fullness of this soundbar.” Similarly, Newsweek noted, “With 22 speakers and a delightful combination of up-firing and side-firing, the HW-Q990D is a wonderful way to immerse yourself in Dolby Atmos while watching movies or gaming and great surround sound for sports.” Newsweek also gave the device an “Editor’s Choice” distinction and rounded out the review by stating, “The Samsung Q990D is the best Dolby Atmos soundbar you can buy in 2024.”

The ultra-thin HW-S800D brings consumers an enhanced listening experience that is designed to fit seamlessly into any space at just 1.6-inches deep. Techlicious awarded the device with an “Editor’s Choice” distinction, adding that it’s the “Perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space,” and “The incredibly thin S800D makes movie-watching immersive and listening to music a joy.”

Samsung continues to redefine the world of home entertainment, reinforcing its legacy as the global leader in the TV market for 18 years and the global leader in soundbars for a decade.

Don’t miss Samsung Malaysia offer to get up to RM2,900 in Touch n’ Go ewallet credit and a chance to win a share of RM140,000 in prizes[1]. Enjoy incredible savings[2] and elevate your home entertainment experience from today until 30 June 2024[3]:

Music Frame: Save RM500 with our PWP promotion when you purchase selected Samsung TV[4].

The Frame: Get up to RM800 in Touch n Go eWallet credit and a free bezel worth up to RM899[5].

To buy now, please visit:

• Samsung Music Frame
• Samsung The Frame TV

If you wish to know more about our full range of Samsung TVs and Soundbars, please visit:

https://www.samsung.com/my/tvs/all-tvs/

https://www.samsung.com/my/audio-devices/

[1] While stocks last. Terms and conditions apply.

[2] Terms and Conditions apply. While stocks last and on a first come, first-served basis.

[3] While stocks last. Terms and conditions apply.

[4] While stocks last. Terms and conditions apply.

[5] While stocks last. On a first come, first-served basis. Terms and conditions apply.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony and SpaceFit Sound have revolutionized the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device analyzes and synchronizes voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro for customized audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit www.samsung.com.my 

Looking to elevate your year-end gatherings with friends and family? Samsung Malaysia’s Soundbar Buy & Try program, until 31 January 2024, is your ticket to an immersive audio experience. This opportunity gives you the freedom to test the participating Samsung Soundbars listed below in your own space for two full weeks.

With this program, you and loved ones will have the chance to immerse yourselves in quality cinematic audio and decide later if you would like to permanently have it in your home. Experience a complete theatre experience today with our Soundbar’s Q-Symphony feature, powerful bass, and captivating surround sound that draws you deeper into your entertainment.

Try Now, Decide Later

With the Buy & Try program, you don’t have to worry about buyer’s remorse. If within 14 days of delivery, you’re not completely satisfied with your selected Soundbar, you may return it for a refund[1].

List of participating Samsung Soundbars:

But that’s not all! By joining the Samsung Reward Tiers program, you can earn Reward Points on your soundbar purchase and future Samsung purchases. These points can be redeemed for exclusive discounts, merchandise and even experiences.

Sign up today and unlock a world of rewards: https://www.samsung.com/my/members/

To buy and try our amazing soundbars today, please visit: https://www.samsung.com/my/online-store/soundbar/

[1] Terms & Conditions apply, visit here: https://www.samsung.com/my/online-store/soundbar/

[2] Gift with Purchase (GWP) Promo ends 31 December 2023.

The holiday season is just around the corner, and we are here to make it extra special. Get ready to hop on a journey of unparalleled entertainment with Samsung’s Year-End Promo Campaign, “Season of Gifting,” running from 15 November to 31 December 2023. This festive season, Samsung is offering an array of exciting Gift with Purchase (GWP) offers when you purchase selected TV models and soundbars.

Elevate Your Viewing Experience

Picture your living room transformed into a cinematic wonderland – courtesy of Samsung’s QLED, Neo QLED, The Frame TVs, and an accompanying powerful soundbar. These technological marvels breathe life into your imagination.

Whether you’re a movie buff, a sports enthusiast, or a casual viewer, our exclusive year-end promotion caters to all preferences. With the addition of the powerful soundbar, you’ll find yourself immersed in the heart of the action.

This year-end promotion is the perfect opportunity to treat yourself and your family to the gift of exceptional entertainment. It’s time to create memories that will last a lifetime!

Don’t miss out on these incredible offers. Mark your calendars for 15 November 2023 – 31 December 2023, and let Samsung make your holiday season truly special. Transform your home into a hub of entertainment, and unbox the magic of the “Season of Gifting.”

To find out more, please visit: www.samsung.com/my/offer/tv-season-of-gifting-2023

Give yourself a taste of the future with these high-tech and functional appliances and TVs. If you’re spending more time in your personal spaces, why not make your viewing experience more enjoyable with Samsung’s Smart TV or Soundbar. You can also make your stay at home a lot more pleasurable and make chores feel like a breeze with our home appliances.

Check out Samsung’s ‘Gemilang’ exclusive deals during this Merdeka celebration from 1 August to 30 September 2023!

Enjoy up to RM1,400 off when you purchase a Side-by-Side Refrigerator with Family Hub. Making this deal sweeter, customers will also earn up to RM400 worth of Touch ‘n Go e-Wallet credits. When you purchase a BESPOKE AirDresser, you can get a FREE Smart Air Purifier worth up to RM999 and RM200 worth of Touch’n Go e-Wallet credits, totaling RM1,199.

On top of that, you can also enjoy Purchase with Purchase (PWP) with rebates worth up to RM999 for selected Q-Series Soundbar when you purchase selected Samsung TV’s. Experience the ultimate home entertainment when you pair them together.

Take advantage of these deals and get the most out of your pocket with our deals and offers, so visit the websites to check them out:

• TV: https://www.samsung.com/my/offer/tv/merdeka-2023
• Digital Appliances: https://www.samsung.com/my/offer/da/merdeka-2023

It’s the month to celebrate a very important woman in our life. Mom! There isn’t a present that could ever say a big enough thank you for all our mothers and mother figures have done for us. But you can give her something more meaningful – the gift of connection, of memories, of wellness, of laughter and leisure.

With great deals throughout May, Samsung wants to help you honour and reward the person who has been your pillar of strength from day one. Whether your mom is into tech, entertainment, working out, or she’s a home goddess, you will find a variety of items that she’s bound to love!

Have a browse and pick out the gift that mom will love best. And perhaps a little something for yourself too! Samsung wishes all mamas a Happy Mother’s Day!

To check out the promos, go to: https://www.samsung.com/my/offer/gift-ideas/

Recently unveiled at Unbox & Discover event, Samsung’s 2023 TV focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering impeccable picture and sound quality consumers expect from Samsung screens.

The WOW moment is finally here. Samsung Malaysia is proud to reward all loyal customers with an exclusive early-order promotion where they can enjoy free TV upgrade when they place an early-order of any selected TVs ranges from Neo QLED 8K, Neo QLED to QLED from 3 to 24 May 2023.

Neo QLED 8K, Neo QLED, QLED Early Order Promotion

Customer who purchase Neo QLED 8K QN700C, Neo QLED Q80C and QLED Q60C will automatically receive an upgrade to Neo QLED 8K QN800C, Neo QLED QN85C, and QLED Q70C respectively for the former price you pay! The benefit of these TV upgrade entitles you to spectacular picture quality and excellence performance in entertainment providing you WOW experience.

Check out the 2023 Neo QLED 8K, Neo QLED 4K and QLED TVs Retail Recommended Price with upgraded model details below :-

On top of that, you can also enjoy Purchase with Purchase (PWP) of 35% off for Q-Series Soundbar and by pairing Samsung TV’s with Samsung Soundbars, these devices will offer the most powerful, customizable and personalized ecosystem available to date.

To enjoy this exclusive deals, be one of the first to pre-order at Samsung Malaysia Online Store https://www.samsung.com/my/tvs/early-order-2023/pr and own your desired TV now.

For more information on Neo QLED 8K, please visit https://www.samsung.com/my/tvs/8k-tv/highlights/.