Samsung Electronics Co., Ltd is partnering with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for the fourth edition of Samsung Super Brand Day [Teasing period: 19 – 20 July | D-Day: 21 July] in Malaysia. Themed ‘Let The Good Times Roll’, this year’s regional campaign seeks to create good times and memorable shopping experiences for consumers to purchase their dream Samsung products at great prices, complemented with fresh and interactive online shopping activities.

On Samsung Super Brand Day D-Day on 21 July 2022, shoppers will be able to redeem exciting offers and enjoy great savings at the Samsung Official Store on Shopee Mall. Irresistible deals will be available for a slew of Samsung’s latest products – from breakthrough mobile innovations and wearable devices, cutting-edge TV and sound devices, smart monitors, to connected home appliances. Promotions will also be available for online-exclusive products like the Samsung Q63B QLED 4K Smart TV 2022 range and Samsung Galaxy M Series. 

To cater to the unique needs and lifestyles of consumers, Samsung Super Brand Day will also feature limited-time-only offers for Galaxy Z Flip3 5G [RRP: RM3,999 | Promo Price: RM2,899] , online exclusive Galaxy M53 5G [RRP: RM1,999 | Promo Price: RM1,649] , Smart Monitor M8 [RRP: RM3,488 | Promo Price : RM3,088], online exclusive Jet 60 Pet Vacuum (gold colour) + Samsung Top Load Washer with Magic Filter 9KG at RM1,999 (worth RM2,848) and Samsung 50” Q63B QLED 4K Smart TV [RRP: RM4,099 | Promo Price: RM3,279].

 “While the pandemic has certainly accelerated e-commerce adoption, online shopping expenditure continues to grow rapidly in Southeast Asia today. To support the growth of digital-first lifestyles in the region, we need to consistently reshape the online retail experience for consumers – creating greater convenience, building deeper engagements, and enhancing product value to meet their differing needs,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania. “We are pleased to celebrate the fourth year of our close partnership with Shopee, which remains a key online platform for us to continue providing great value to consumers. This Super Brand Day, we hope that our customers will seize the chance to shop our wide range of products, relax, and let the good times roll with Samsung’s latest online offerings.”

Pavan Challa, Director, Regional Brand Partnerships at Shopee said, “We are happy to continue our long-running collaboration with Samsung for the fourth iteration of their Super Brand Day on Shopee. Samsung has been a key lifestyle and electronics partner for Shopee Mall and as the consumer demand for smart living devices continues to grow, we look forward to working closely with Samsung to bring greater choice, convenience and value to our shoppers through Shopee Mall.”

Highlights of Samsung Super Brand Day in Malaysia include:

Exciting deals and promotions:

Product	Discount	Promo Price (MYR)	RRP (MYR)	Remarks
Samsung T6000 Smart FHD TV 43”	45%	1,149	2,099	Online exclusive model
Top Mount Freezer with Twin Cooling Plus, 500L	29%	1,799	2,549	Extra RM100*discount upon check out
Galaxy M23 5G	23%	999	1,299	Online exclusive model
Galaxy S22 Ultra (Online exclusive colour)	NEW	5,499	5,499	Next purchase e-voucher worth RM800 to be spend on Samsung online store
32” Smart Monitor M7 (Black)	25%	1,559	2,088	GWP: Free Keyboard (Smart Keyboard Trio 500 – Black [EJ-B3400UBEGWW])
34” Curved Gaming Monitor Odyssey G5	28%	2,088	2,888

Keen to grab coveted Samsung deals? Now’s your chance to ‘let the good times roll’! Find out more about the Samsung Super Brand Day here. Download the Shopee app on the Google Play Store or App Store to visit the Samsung Official Store on Shopee Mall today!

Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering again for the fifth edition of Samsung Super Brand Day on 24 May. Teasing period starts 21^st – 23^rd May, so be sure to add to cart. Themed ‘Spark that Super Feeling’, the much-anticipated annual campaign is set to return with a bigger, bolder, and better online shopping experience to spark an instant connection and stronger engagements with consumers across Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines.

On Samsung Super Brand Day, online shoppers can enjoy irresistible deals on their favorite Samsung products across smartphones, tablets, wearables, TVs, smart monitors, as well as digital appliances – available exclusively on the Samsung Official Store on LazMall. This includes the new online exclusive Samsung Q63 QLED 4K Smart TV 2022 range, the Smart Monitor M8, and the smartphone focus model – the Samsung Galaxy M33 5G. Targeted at those seeking great performance and peak entertainment experiences at a good value, the Galaxy M33 5G comes packed with an expansive 6.6-inch Infinity-V Display with 120Hz refresh rate that is perfect for gaming, and a flagship-class 50MP quad-camera set to capture the best quality content.

Leading up to the event, Samsung is giving out an exclusive voucher code : SSPR10, with no minimum spend, just for you to checkout on Samsung Super Brand Day on 24 May. Stand a chance to win additional vouchers up to RM30, with no minimum spend, when you participate in the Samsung social game – AR filter on Instragram. Visit the main campaign page, to gain first-hand access to the best deals on Samsung’s Super Brand Day. In addition, Laz Talent – Dennis Gan will also be hosting a live session on TechMania LazLive, Lazada’s in-app livestream channel on 17 May from 9pm-10pm, to share more on the latest offers and products available to purchase during the sale.

“The rapidly growing digital economy in Southeast Asia has evolved consumer behaviors, lifestyles and needs. As digital channels are now a critical touchpoint for us to reach out to consumers and deliver our latest innovations, we are constantly pushing ourselves to improve the online shopping experience for our customers. We are delighted to continue our successful partnership with Lazada for the fifth year running, and look forward to working with them to explore more creative ways to engage with and excite our consumers as they cart out our products,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

James Chang, Chief Business Officer, Lazada Group, said, “We are delighted to continue our strong and trusted partnership with Samsung, having been the first eCommerce platform to hold their Super Brand Days since 2018. Together, we have been bringing shoppers in the region easy access to quality products and an enjoyable shopping experience. LazMall’s badge of authenticity, easy returns and free shipping also empowers consumers to purchase with peace of mind, especially when 73% of consumers in the region today consider eCommerce to be integral to their everyday lives[1].

Highlights of Samsung x LazMall Super Brand Day in Malaysia include:

• Samsung Brand Store co-branding partnership with P&G – purchase an online excusive Washer Dryer / Washer (WD85T4046CE/FQ / WW95TA046AE/FQ) to receive 4x Dynamo Color Care detergent 2.6 kg or any Q63 QLED 4K Smart TV to receive 6x Febreze with Ambi Pur Fabric Refresher Antibac (370ml) only on 24 May
• Samsung Flagship Store co-branding partnership with Adidas – first 10 buyers to purchase a Samsung flagship mobile S series or Z series will receive RM500 Adidas storewide voucher or the first 10 buyers to purchase a M series mobile will receiveRM200 Adidas storewide voucher only on 24 May
• Samsung social game – to play the AR filter to stand a chance to win additional vouchers up to RM30 (with no minimum spend)
• [12AM-2AM Only] RM30 off with a min. spend of RM300 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
• [12AM-2AM Only] RM100 off with a min. spend of RM1000 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
• RM250 off with a min. spend of RM2000 *Applicable to Samsung Brand Store only
• RM 150 off with a min. spend of RM1000 *Applicable to Samsung Brand Store only

Can’t wait to get your hands on new Samsung products that have ‘sparked that super feeling’ for you? Mark your calendars for 24 May and download the Lazada app on the Google Play Store or Apple App Store today!

So, don’t miss out on these limited time, first come first served deals! Start adding your wish lists to cart and set your alarms now! For more information on Samsung’s Super Brand Day promotions, please visit:

• Samsung Super Brand Day
• Lazada Samsung Flagship Store
• Lazada Samsung Brand Store

[1] Lazada Consumer Study, March 2022. https://lazada-com.oss-ap-southeast-1.aliyuncs.com/160-press-release.pdf

Samsung Electronics Co. Ltd is partnering with Lazada, Southeast Asia’s leading eCommerce platform, for the third instalment of its Super Brand Day shopping event on the 24^th of September. Themed “Meant to be Yours”, the Samsung Flagship store on LazMall in Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines, will offer attractive discounts and promotions on highly-coveted products on LazMall for a 24-hour period, ranging from smartphones, wearables, TVs and other digital home appliances.

As more consumers seek value purchase in the “new normal”, this year’s theme “Meant to be Yours” serves to reward consumers to make desired Samsung products their very own with attractive deals across its wide range of products. Through an omni-channel approach including fun activities over social media, consumers can safely preview and add-to-cart their desired Samsung mobile and accessories as well as consumer electronics that best fit their personalities and passions.

“Samsung has enjoyed a strong partnership with Lazada for many years now, and we are excited to join forces once more to bring our third Super Brand Day to elevate the shopping experience for our consumers.  ‘Meant To Be Yours’ is our way of letting consumers know that everything we do is with a single focus, ‘you,’ our customers. From the creation of our leading-edge products to even this Super Brand Day where we bring attractive deals for our products, we aim to serve and better our customers’ lives, especially in the current climate.  As an innovation-led organization, our partnership with Lazada enables us to stay on the pulse of our consumers and provide innovative solutions that meet their changing needs,” said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

Lazada Group Co-President and Regional Head of Commercial, Jessica Liu, said: “Our ongoing partnership with Samsung continues to co-create more value and choices for consumer seeking smart electronic solutions and purchases on Lazada. As we continue to elevate the end-to-end customer shopping experience for brands, we are excited that Samsung is the first to leverage our refreshed LazMall visuals and features that boost visibility of brands by way of curating energizing brand engagement content to connect with customers through our 24-hour Super Brand Day events.”

Highlights of the Super Brand Day

Consumers can look forward to some of their best buys for the year. Lazada shoppers can enjoy additional savings up to 50% off storewide, vouchers, exclusive free gifts from Samsung, free shipping, as well as 0% interest installment plan when they checkout.

Besides that, the Galaxy M51 will be made available exclusively on Lazada on 24 September 2020. During the one-day-only sales, consumers can get their hands on a Galaxy M51 for RM1,399 (RRP: RM1,599) – saving you RM200! What makes the Galaxy M51 stand out is its powerful 7000mAh battery with Wired PowerShare, making it the brand’s first ever model with such large battery capacity. It doesn’t stop there – it also comes with an in-box Type C 25W fast charger that recharges Galaxy M51’s battery in less than 2 hours. Not to mention, the Galaxy M51 features 6.7″ Super AMOLED Plus Infinity-O display for immersive viewing experience and its multi-role Quad Camera to capture stunning photos, day or night.

To know more about M51, visit here for more information.

Highlights of Super Brand Day:

• Daily vouchers: RM100,000 worth of vouchers up for grabs

• M Series Mega Promotion

• Other attractive promotions:

In anticipation of this year’s Samsung Super Brand Day event, consumers in Malaysia are encouraged to download the Lazada app for free on the Google Play Store or Apple’s App Store, and mark your calendars for 24 September 2020 to visit Samsung’s Official Store on LazMall.