Samsung Malaysia has today announced the launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand,[1] Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalized viewing experiences to more consumers worldwide.

In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs.[2]

“Samsung’s 2026 AI TV lineup reflects our vision of making intelligent and connected home entertainment more accessible to consumers in Malaysia,” said Charles Kim, President of Samsung Malaysia Electronics.  “With Samsung Vision AI, we are transforming the TV into more than just a screen, it becomes a smart companion that delivers more personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem. Together with our latest Q-Series Soundbars featuring Dolby Atmos integration, consumers can enjoy a more cinematic and elevated entertainment experience at home.”

Vision AI Companion Brings Smarter, More Immersive Viewing 

VAC brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot[3], to make the TV experience more intelligent and personalized. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyze and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyzes and categorizes scenes to provide more vivid, lifelike color.
• AI Soccer Mode: analyzes match scenes in real time to optimize picture and sound for smoother ball movement, vivid color and more immersive stadium audio.
• AI Sound Controller Pro: analyzes dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise color, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 65 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural color. Additionally, Glare Free technology minimizes light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings VAC and other AI-optimized features to Samsung’s premium large-screen category, adding more intelligent and personalized viewing experiences. Micro RGB AI Engine Pro fine-tunes color, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, color expression appears fuller and more lifelike, with support for 100% color coverage of BT.2020[4].

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimizing color and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich color, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colors stay clear and undisturbed, even in bright rooms.

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful color and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For soccer fans, AI Soccer Mode Pro on S95H and S90H — and AI Soccer Mode on S85H — optimize picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience 

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalized by VAC.

The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now, offering a gallery-scale screen that more closely reflects the presence of large-format artwork in the home.

Key features of The Frame Pro (LS03HW model) include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

Neo QLED: Enhanced Picture Quality With More Connected Experiences 

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimization expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable color spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep color accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

VAC makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Processor helps optimize picture and sound for a wide range of content.

Mini LED: Optimized for AI, Made More Accessible 

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimization.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85-, 75-, 65-, 55-, 50- and 43-inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimizes everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound: maintains clearer, more balanced audio.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand,[5] while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.

Music Studio 5 brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos is now available on eligible 2026 Samsung TVs, giving users a new way to relive personal memories on the big screen[6]. The experience is designed to surface curated photo memories through Samsung Daily+, the Daily Board on-screen widget and the Google Photos app, making meaningful moments easier to revisit throughout the day. Additional Google Photos features will roll out on Samsung TVs later in 2026.

Grab the all-new 2026 Samsung Vision AI TVs and Soundbar at Launch today!

Until 31 May 2026, customers who purchase selected 2026 Samsung AI TV models during this period will be eligible to redeem exclusive gifts, as detailed in the table below.

Additional reward for bundle purchases! For an enhanced home entertainment experience, customers who purchase selected 2026 Samsung AI TVs together with selected soundbars will enjoy additional rewards of up to RM500 Touch ‘n Go eWallet rebate[7], as outlined in the table below.

Availability

Samsung’s 2026 range of AI TVs are available across Malaysia via Samsung official website and leading retailers. To buy now, please visit https://www.samsung.com/my/tvs/all-tvs/.

[1] Omdia, Feb 2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

[2] Series and model counts are based on the global launch lineup and may vary by region.

[3] Features may vary according to region.

[4] Conventional means Samsung TV. Images are simulated and for illustrative purpose only. Products are evaluated based on VDE certification criteria, in accordance with the UHD (4K) color standard BT.2020 established by the International Telecommunication Union (ITU), and are certified for ‘Micro RGB Precision Color’.

[5] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. 

[6] Series and model counts are based on the global launch lineup and may vary by region.

[7] Promotion is on first come first served basis and while stocks last.

Conversations That Connect the Whole Household

Unlike AI designed for individual devices, Samsung Vision AI Companion is purpose-built for the communal screen. It’s designed to bring everyone closer together, turning everyday moments into shared experiences. Whether asking questions about a film during a movie night with friends, discovering fun facts about favorite actors or planning a family dinner, Vision AI Companion sparks conversation and connection around the TV.

At the core of Samsung Vision AI Companion is an upgraded version of Bixby that enables more natural dialogue, deeper contextual understanding, and personalized responses. Simply ask a question—about a film, a sports event, a piece of artwork, or even travel suggestions—and Samsung Vision AI Companion delivers answers instantly, accompanied by helpful visuals and related content. There’s no need to navigate complicated menus or use additional devices. Everything happens right on the screen, while you continue to enjoy your program.

▲ A dedicated AI button allows for easy access to Samsung Vision AI Companion

For example, if you’re seeking a recipe video, you can ask, “What’s the best way to grill pork belly?” Vision AI Companion will share a list of relevant step-by-step videos. And as the holiday season approaches, your TV becomes a helpful resource for planning and inspiration. Ask, “Can you recommend a movie for Christmas?” and you’ll receive a selection of films and related content. Looking for games? Vision AI Companion suggests options ranging from solo activities to fun games for the whole family. Even practical questions like “What’s the weather like in December?” are answered with up-to-date information, making it easier to prepare for the season.

Conversational and Visual Intelligence 

What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agents by simply pressing the AI button on your remote control.

Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing.

▲Samsung Vision AI Companion enables natural interaction with various services without leaving the content you are watching

World’s First Multi-AI TV Platform Supported in 10 Languages

As an open, multi-AI agent platform, VAC combines various LLMs (large language models), including Microsoft Copilot and Perplexity to share visualized, intelligent responses adapted to user questions and requests. With the press of the dedicated AI button on the remote, Samsung Vision AI Companion opens the door to a new kind of search experience, making it easy to access these apps and find organized results, such as personalized recommendations, trip planning, and even complex queries like company research and product reviews. Vision AI Companion can be enabled when watching various content sources, including Live TV, Samsung TV Plus[1], and any streaming services.

Other features include:

• Live Translate[2]: Real-time translation of on-screen dialogue and conversations, breaking down language barriers for global families.
• AI Gaming Mode: Enhances gameplay with responsive, AI-powered optimization for picture and sound.
• Generative Wallpaper: Creates dynamic, personalized visuals for the TV, adapting to user preferences and moods.
• AI Picture, AVA Pro, and AI Upscaling Pro: Automatically optimize picture and audio quality, ensuring every scene looks and sounds its best.

With one of the broadest language offerings for conversational AI on a TV or monitor, Samsung Vision AI Companion supports 10 languages—including Korean, English, Spanish, French, German, Italian, and Portuguese—bringing advanced AI capabilities to more people in more places than ever before.

Samsung Vision AI Companion is available across the 2025 lineup, including Neo QLED, Micro RGB, OLED, QLED TVs and Smart Monitors. The platform is built on One UI Tizen, with seven years of OS software upgrades to maintain security and deliver new features over time.

Driven by Samsung’s commitment to making advanced technology part of daily life for more households, Vision AI Companion puts the TV at the center of a connected home—ready to help, inform, and adapt as your needs evolve.

For more information, visit: https://news.samsung.com/my/

[1] Availability of features and specifications may vary according to region.

[2] Availability of features and specifications may vary according to region.

With Copilot built into the display, users can access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens.

“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”

A More Connected AI Experience

Along with recent upgrades to Samsung’s Click to Search feature and Bixby, its on-device voice assistant, Copilot’s integration expands on a richer, more contextual smart display experience. The integration also enables Copilot’s advanced conversational AI in Samsung Daily+, the company’s lifestyle hub that offers services across entertainment, wellness, food and more.

Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+ and Click to Search[2], enabling conversational AI support for a range of scenarios. Through natural voice interaction, Copilot offers personalized recommendations, relevant information and interactive learning experiences. Whether viewers are curious about something they’re watching or looking to explore a topic further, Copilot can respond instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning or help break down complex concepts — all from the largest screen in the user’s home.

“Copilot on Samsung TVs is designed to feel like an AI companion in your living room,” said David Washington, Partner General Manager, Microsoft AI. “Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans, or simply enjoy a moment together, all on the biggest screen in their home.”

As the leading global TV manufacturer for 19 consecutive years[3], Samsung is in a unique position to create the most intuitive and supportive AI companion for the home.

To learn more, please visit: https://news.samsung.com/my/

About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

[1] Copilot is available on 2025 TV models including, Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame,  as well as the M7, M8, and M9 Smart Monitors. Availability will expand to additional regions and models over time and may vary by market.

[2] Availability varies according to region.

[3]  Based on the market research firm Omdia.

The Smart Monitor M9 brings together the brilliance of a 4k OLED display with built-in Smart TV Apps, AI-powered features and Samsung Gaming Hub[1] to achieve a seamless experience no matter what’s on screen—no PC required.

Since its release, the device has earned praise from industry experts for its stunning picture quality, intelligent features and gaming-ready performance.

Below is a summary of what leading tech outlets are saying about the Smart Monitor M9 (listed in alphabetical order):

• HomeTheaterReview
• Techaeris
• Tom’s Guide

Next-Level Picture Quality Backed by QD-OLED Brilliance

Highlighting the high-end features and performance improvements of the M9, one of Samsung’s best OLED 4K models in its class, Tom’s Guide wrote, “The new M9 offers a significant upgrade over its predecessor thanks to its 32-inch 4K QD-OLED panel, which dramatically enhances contrast and color for an improved movie-watching experience.”

The Smart Monitor M9 delivers true-to-life visuals powered by QD-OLED technology, producing rich colors and deep inky blacks — complemented by sharp 4K resolution. With support for VESA DisplayHDR True Black 400, content appears with greater depth and contrast, even in dark scenes.

 “The Smart Monitor M9 features Samsung Vision AI, providing advanced upscaling and picture optimisation features,“ added Tom’s Guide. “During my time with the M9, I came to the conclusion that it’s a huge leap forward from its predecessor, offering more than enough advancements to justify a price increase.”

Techaeris rated the M9 a 9.7 out of 10, calling its QD-OLED panel “one of the best you’re going to find on any monitor,” and noting the display “looks spectacular” with colors that “pop” and brightness that “doesn’t wash out the colors.”

To help reduce the risk of burn-in and maintain screen integrity over time, Samsung OLED Safeguard+ features advanced technologies like adaptive brightness controls and a proprietary cooling system with a Pulsating Heat Pipe.

Game in High Gear with Pro-Level Specs

“With a brilliant 4K QD-OLED display, 165Hz refresh rate, Smart TV apps, Gaming Hub[2], and more, this is a do-it-all monitor and TV, perfect for work and play,” wrote Techaeris.

The Smart Monitor M9 is engineered for smooth, fast-paced gaming, featuring a near-instant 0.03ms GTG response time and support for both NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro.

HomeTheaterReview described the M9 as “one of the most impressive displays money can buy,” pointing to a responsive performance and “color accuracy that creative professionals will drool over.”

Whether jumping into cloud-based titles via Samsung Gaming Hub[3] or connecting to a console or PC, the M9 delivers the speed and clarity needed for an immersive gaming experience. The same reviewer noted they use the M9 just as often without a PC as with one, describing it as “the kind of paradigm shift that makes this monitor truly special.”

A Smarter Screen and a Smarter Experience: AI That Adapts to You

“Imagine a monitor so capable, you might forget to connect a computer,” wrote HomeTheaterReview, which awarded the M9 five stars and an “Editors’ Choice” distinction.

The M9 is a smart entertainment hub that provides built-in access to popular streaming apps like Netflix and YouTube, Samsung TV Plus[4] and Samsung Gaming Hub[5], enabling cloud-based gaming and content streaming, all without a PC.

Powered by the NQM AI Gen3 Processor, the M9 optimizes both picture and audio for a more immersive viewing experience. Intelligent features like 4K AI Upscaling Pro, AI Picture Optimizer and Active Voice Amplifier (AVA) Pro automatically adapt to content and the display’s surroundings to consistently provide reliable, high-quality entertainment.

Whether used for content viewing, cloud gaming, or everyday tasks, it delivers the flexibility of a monitor and the functionality of a smart TV. Techaeris calls the M9 “an outstanding monitor” and adds, “for those who only want to spend once, this is a solid choice.”

The M9 also features a 90W-charging USB-C, one HDMI 2.1, one DisplayPort 1.4, and eARC ports, supporting a variety of gaming and entertainment input needs. The slim metal stand, which offers tilt and height adjustment, “deserves special mention,” according to HomeTheaterReview, for its balance of form and function in a modern flat-back design.

The Smart Monitor M9 was named a CES 2025 Innovation Awards Honoree, receiving the recognition for its advancements in display performance and intelligent features.

Techaeris named the M9 a Top Pick of 2025, citing its versatility across work, play and everything in between. That recognition joins a growing list of accolades across Samsung’s next-generation display portfolio, including a 2025 Techaeris Innovation Award for the Odyssey 3D G90XF — celebrated for its “mind-blowing” 3D experience and praised as the “real deal” for those seeking a 3D monitor without glasses.

For more information on the Samsung Smart Monitor M9, visit samsung.com.

[1] Availability varies by region.

[2] Availability varies by region.

[3] Availability varies by region.

[4] Availability varies by region.

[5] Availability varies by region.

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for color accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimize both picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture. With this AI engine, Micro RGB Color Booster Pro recognizes scenes with dull color tones and intelligently enhances colors across all content for a more vivid and immersive viewing experience.

Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colors are delivered as intended for maximum accuracy and vividness, with precisely controlled colors that achieves 100% color coverage of BT.2020, an international standard for color accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Color’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.

With Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to compliment any interior.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound, and a smarter Bixby voice assistant, powered by generative AI, which offers a more conversational and personalized experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

After its debut in Korea, Samsung’s Micro RGB is set to launch in the U.S., with plans for a global rollout featuring a variety of sizes to meet customer needs.

To learn more about Micro RGB, visit, https://www.samsung.com/my/.

Samsung Electronics announced an update[1] to its AI-powered Bixby feature on its 2025 TV lineup, introducing a more advanced Bixby voice assistant designed to make information discovery more natural, intuitive and seamless.

“Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With a smarter Bixby, we focused on making AI practical, helping viewers connect with content in smarter, more natural ways.”

Ask your TV Anything. A Smarter Bixby Answers

A smarter Bixby voice assistant on Samsung TVs now delivers a more natural and personalized experience. With a smarter Bixby, users can easily wake it up by voice or by pressing the mic button to start a conversation — no commands, no menus, no typing.

The new Bixby understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation. Powered by Generative AI, Bixby can answer any questions you may have, whether you’re asking about general information, such as “How tall is Mount Everest?”, or recommendations like “Please suggest chill playlists for a rainy day”.  By simply asking, Bixby can help answer questions about on-screen content, as it retrieves the most relevant details and displays them on screen. It’s a smarter, faster way to get more out of your TV without breaking your viewing flow.

Effortless Home Device Management with Bixby and SmartThings

Equipped with a smarter Bixby, Samsung TVs can detect, connect and control appliances with Samsung SmartThings enabled. By speaking directly to their screen, users can leverage the SmartThings ecosystem to execute voice commands, such as “Turn off the oven now,” or “Set the air conditioner to 25 degrees,” transforming their smart TV into a central hub for managing other smart home appliances.

Moreover, Bixby is secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data. Users can enjoy AI-driven personalized features without worrying about privacy concerns, as no user voice data is stored on servers or TVs.

Ongoing Support and Availability

Smarter Bixby will be available on 2025 Samsung TVs, including Neo QLED, OLED, The Frame and QLED models, with availability starting in South Korea and extending to global markets in phases.

Building on the integration of Bixby within Vision AI, Samsung will introduce a newly upgraded version of Vision AI in October 2025. This evolved Vision AI will be available through Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

For more information, please visit: https://www.samsung.com/my/.

[1] The update will start rolling out in the U.S. on August 4, with plans to expand to four European countries (France, Germany, Italy, Spain) within August.

Samsung Electronics Co., Ltd. today announced that Samsung TV Plus will livestream the Jonas Brothers’ “JONAS20 Greetings From Your Hometown” tour from key American stops. Live action from the highly anticipated tour will be available to watch exclusively on the streaming service’s all-new channel Samsung Television Network (STN).

Starting Aug. 10, fans can livestream the Jonas Brothers’ North America tour. The streams will feature backstage access, surprise guests and all the fan-favorite hits, with the concert including a surprise host conducting live interviews, commentary and more.

The Jonas Brothers’ tour marks the first major live event to premiere on STN, the newly launched flagship channel on Samsung TV Plus. STN, which is only available in the U.S., delivers live events, A-list talent and culture-defining entertainment — all in one place. “JONAS20” will join STN’s stellar lineup, which includes Emmy®-winning hits like “Killing Eve,” late-night legends David Letterman and Conan O’Brien, blockbuster movies and live sports from leagues such as Minor League Baseball.

“Partnering with the Jonas Brothers to livestream their upcoming tour on Samsung TV Plus reflects our commitment to connecting audiences with the artists and stories they love, on the biggest screen in their home,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus.

Livestream Jonas Brothers Concert Dates on Samsung TV Plus

Fans nationwide can livestream select dates from the “JONAS 20: Greetings From Your Hometown” tour on STN:

• Aug. 10 | East Rutherford, NJ
• Aug. 31 | Dallas, TX
• Oct. 12 | Milwaukee, WI
• Oct. 26 | Orlando, FL
• Nov. 9 | Buffalo, NY

“JONAS20” on STN delivers a front-row seat to the full concert experience, with immersive behind-the-scenes access and hometown tributes from Joe, Kevin and Nick Jonas. Fans can enjoy the experience individually, host viewing parties or connect with others virtually — with Samsung Television Network as the destination for every song and unforgettable moment.

“This tour is about celebrating where we came from and sharing that with the fans who’ve been with us every step of the way,” said the Jonas Brothers. “Streaming it live on Samsung TV Plus means we get to include every fan, everywhere. No matter where you are, this is your hometown show.”

With over 17 million albums sold worldwide and GRAMMY® nominations for their multi-platinum hit “Sucker” in 2020 and the “Best New Artist” category in 2009, the Jonas Brothers have cemented their place as global pop-rock icons. Their highly anticipated new album of the same name, “Greetings From Your Hometown,” will be released Aug. 8, just days before their tour kicks off at MetLife stadium on Aug. 10. The “JONAS 20 Greetings From Your Hometown” tour celebrates their legacy while deepening their connection with fans around the world.

Now, through their partnership with Samsung TV Plus, they’re expanding that connection even further, bringing the energy of their live shows directly into millions of living rooms and mobile devices.

How to Watch “JONAS 20: Greetings From Your Hometown”

Samsung TV Plus is available on Samsung TV, Galaxy, Smart Monitor and Family Hub devices. This includes the 2025 TV series, which spans Samsung Neo QLED 8K, Neo QLED 4K, OLED, The Frame and The Frame Pro, all powered by Samsung Vision AI[1] for AI enhanced picture and sound. The series also includes new personalized features that bring users closer to all the shows, movies and sports they love.

[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model (excludes Crystal UHD, FHD and HD TV models).

With growing excitement around its latest Smart Monitor lineup, Samsung Malaysia Electronics is officially opening the pre-order period for the 2025 Smart Monitor series, running from 15 to 30 June 2025. As a special offer, customers who pre-order any eligible model during this period will receive a complimentary Monitor Mobile Stand worth RM799[1] — perfect for enhancing both style and functionality at your workspace.

Whether you’re upgrading your workspace, levelling up your streaming experience, or building a stylish gaming setup, the 2025 Smart Monitor lineup offers a complete solution in one sleek screen. The hero of the series is the M90SF, Samsung’s first-ever OLED Smart Monitor, delivering stunning visuals, built-in entertainment, and seamless smart connectivity – all in a single device.

Smarter Features for Every Part of Your Day

The 2025 Smart Monitor lineup is built for users who want more from their screen. With Samsung’s smart features and thoughtful design, these monitors offer a versatile experience tailored to modern lifestyles.

All models come equipped with built-in Smart TV apps such as Netflix, YouTube, and Disney+, providing instant access to endless content with no additional devices required. With Microsoft 365 integration, users can easily view and edit documents, presentations, and spreadsheets directly from the monitor. Apple AirPlay support enables seamless streaming from Apple devices, while SmartThings turns the monitor into a control hub for your connected home.

With Samsung Vision AI, the Smart Monitor adapts to how you use it—enhancing picture and sound quality in real time based on your activity. Whether you’re watching, working, or gaming, every experience is optimised for comfort and clarity. For Galaxy users, Multi Control allows smooth multitasking across your phone, tablet, and monitor using a single keyboard and mouse.

Here’s what each model brings to the table:

1. M90SF (Flagship OLED)

Samsung’s first-ever OLED Smart Monitor, featuring a stunning 4K QD-OLED display, 165Hz refresh rate, 0.03ms response time and built-in 4K camera. Designed for users who expect the best – be it for gaming, video calls or immersive viewing.

2. M80F

A premium 4K Smart Monitor with rich visuals and enhanced audio, plus an attachable SlimFit Camera for video conferencing or content creation. Ideal for those who want a monitor that looks as good as it performs.

3. M70F

A reliable, entertainment-focused model with essential smart features and a sleek design—perfect for casual streaming, browsing, or home office use.

Whichever model you choose, Samsung Smart Monitors are designed to elevate your space—with minimalist aesthetics, smart connectivity, and powerful features in one clean, cable-free solution.

Stack the Savings for Maximum Value

Customers who registered during the Registration of Interest period from 1–14 June 2025 are eligible to use their RM200 voucher during the pre-order period.[2] Additionally, those who purchased a Samsung Reservation+ (SR+) Voucher for RM100 can enjoy even greater savings. Combine, both offers provide customers with up to RM700 in total savings – RM200 from Registration of Interest and up to RM500 from SR+.

Best of all, customers will receive Monitor Mobile Stand (worth RM799) at no extra cost, on top of the existing promotions[3] — making this pre-order deal even more rewarding.

How to Redeen Your Free Gift

Customers who pre-order their Smart Monitor between 15 and 30 June 2025 can redeem their free Monitor Mobile stand via the Samsung Redemption Portal.[4]

Now’s the perfect time to elevate your home desk or entertainment corner with a stylish, powerful Smart Monitor that does it all.

Visit https://samsung.com/my/monitors/smart-monitor/ or check with participating retailers to secure your pre-order and enjoy these exclusive perks.

[1] Terms and conditions apply. While stocks last.

[2] Terms and conditions apply. While stocks last.

[3] Terms and conditions apply. While stocks last.

[4] Redemption must be completed within the stipulated time, and proof of purchase is required. Terms and conditions apply.

Samsung Malaysia Electronics today announced the arrival of its latest 2025 Smart Monitor lineup, led by our first-ever OLED Smart Monitor – the M90SF. The new lineup combines entertainment, productivity and smart features to transform how users watch, play and work. This new generation of monitors offers everything you need in one sleek screen, without needing a PC, TV box or extra speakers.

The M90SF leads the series as a flagship model that sets a new benchmark in visual excellence and AI-Powered functionality. It features a 4K QD-OLED display with 165Hz refresh rate and 0.03ms response time for stunning picture clarity and smooth gaming performance. The monitor includes Samsung OLED Safeguard+ technology to protect against screen burn-in and ensure long-lasting performance.

Watch, Play, Work in Style with Samsung Vision AI

The new AI Smart Monitors are equipped with Samsung Vision AI, a smart ecosystem that delivers more than just good visuals – it makes every interaction feel easier and more personalised. Features like AI Picture Optimizer[1] adjusts brightness, contrast, and sharpness automatically based on what you’re watching – whether it’s a movie, game, or document – while AVA Pro/AVA Sound ensures clear audio by reducing background noise.

The 2025 Smart Monitor lineup offers something for everyone. The M90SF is the hero model, built with a 4K QD-OLED display, 165Hz refresh rate, 0.03ms response time,[2] and a built-in 4K camera—ideal for gamers, streamers, and remote professionals. It also features Samsung OLED Safeguard+, an advanced cooling and screen protection system to prevent burn-in and prolong display life. The M80F delivers 4K resolution, strong sound quality with AVA, and comes with an attachable SlimFit Camera, making it a solid all-rounder for video calls and content creation.

The M70F focuses on entertainment, offering crisp visuals, built-in Smart TV apps, and a clean, simple design. Meanwhile, the M50F keeps things affordable without compromising key smart features—it’s great for those who want basic streaming, work tools like Microsoft 365, and screen sharing via AirPlay. All models come with access to Netflix, YouTube, Disney+, Samsung TV Plus, and support SmartThings, letting users manage their connected home devices directly from the monitor.

Exclusive Early Bird Promo: Save Up to RM500!

Samsung is rewarding early customers with exclusive launch savings on the new 2025 Smart Monitor lineup. From 1 – 14 June 2025, customers who register their interest online will receive a RM200 Registration of Interest Voucher, which can be used during the pre-order period from 15 – 30 June 2025.[3] This voucher is valid with the following eligible models:

To register your interest, visit: https://www.samsung.com/my/monitors/handraiser/

For even more value, customers can also purchase a Samsung Reservation+ (SR+) Voucher for just RM100. Depending on the model, this voucher gives up to RM500 off during the pre-order period – and can be stacked with the Hand-Raiser Voucher for maximum savings.

Customers can enjoy combined savings of up to RM700 when they take advantage of both offers.

To purchase Samsung Reservation+ (SR+) Voucher: https://www.samsung.com/my/gift-card/e-vouchers/pre-registration-monitor-evoucher/

[1] Only available when using a PC connection. The supported image quality may differ based on the type of content detected by the function.

[2] Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another. Refresh rate and response time may vary based on the performance of the input source.

[3] Terms and conditions apply. While stocks last.

[4] Terms and conditions apply. While stocks last.

[5] Terms and conditions apply. While stocks last.

Samsung Malaysia Electronics today unveiled its 2025 AI TV and premium soundbar lineup, setting a new benchmark for immersive entertainment and connected living. Powered by the advanced Samsung Vision AI platform, the new range delivers hyper-personalised, intuitive experiences – redefining the TV as more than a screen, but as a true smart companion in the home.

“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”

Introducing Vision AI: Samsung’s Smartest TV Platform Yet

At the heart of Samsung’s 2025 TV portfolio is Vision AI, the brand’s most intelligent platform yet. Built with deep learning capabilities, Vision AI allows the screen to sense its environment, understand content and user behaviour, and respond with contextual actions in real time.

From gesture recognition to Generative Wallpaper[1] that turns your screen into a personalized art canvas, Vision AI enhances both function and form. With Universal Gesture powered by the Galaxy Watch7, you can navigate your TV without a remote. Shake your wrist to activate pointing mode, pinch to select, make a fist to go back, or rotate the bezel to scroll — all with simple, intuitive movements. Whether you’re relaxing or multitasking, the TV sees, thinks and responds — adjusting brightness to match ambient lighting, reading facial expressions for emotional nuance, and offering seamless control in every moment.

Neo QLED 8K: Intelligent Performance at Its Peak

Leading Samsung’s 2025 lineup is the Neo QLED 8K, headlined by the QN990F. Powered by the NQ8 AI Gen3 processor – Samsung’s most advanced yet – it features 768 neural networks and enhanced on-device AI to analyse and optimise video and audio in real time. This delivers incredible detail, clarity, and immersion in every scene, whether you’re watching native 8K content or upscaled sources.[2]

AI-powered features such as 8K AI Upscaling Pro[3], AI Motion Enhancer Pro, and Real Depth Enhancer Pro deliver sharp visuals, smooth motion, and three-dimensional realism. The TV also features a premium Infinity Air Design with an ultra-slim 13.1mm profile and floating stand. Intelligent modes like AI Customisation Mode, AI Auto Game Mode, and AI Energy Mode further personalise the experience while maximising performance and efficiency.

Expanded Vision AI Across Neo QLED 4K, OLED and QLED TVs

Samsung is extending the power of Vision AI to more homes through its wider Neo QLED 4K, OLED, and QLED lineups. The Neo QLED 4K QN90F, powered by the NQ4 AI Gen2 processor, delivers ultra-precise contrast through Quantum Matrix Technology and Pantone-validated colour accuracy, available in sizes from 65” to 98”. In the OLED range, the S95F features a glare-free OLED panel[4] with 2,000 nits peak brightness and a 165Hz refresh rate, while the S90F offers Motion Xcelerator 144Hz for fluid motion and immersive viewing. The 2025 QLED series brings vibrant colour, rich contrast and personalised smart features — all enhanced by Vision AI — at a more accessible price point for everyday homes.

The Frame Pro 2025: Where Art Meets Innovation

The new The Frame Pro combines artistic elegance with advanced display technology. Featuring Neo QLED Mini LED and powered by the NQ4 AI Gen3 processor, it delivers deeper contrast, brighter highlights, and intelligent upscaling. The Wireless One Connect Box now includes an omnidirectional wireless solution, allowing devices to be connected from any direction — even when placed up to 10 metres away — for a clean, minimalist setup that enhances its art-like design.

With a dynamic refresh rate that adapts to content type, The Frame Pro optimises energy usage whether displaying static artwork or fast-moving scenes. Now enhanced with Neo QLED technology and powered by the NQ4 AI Gen3 processor, it delivers rich contrast and intelligent upscaling – all in a design that looks like a real frame.

Paired with the expanded Samsung Art Store, which now offers over 3,000 curated pieces from global icons like MoMA, Magritte, and Basquiat, The Frame Pro transforms your TV into a personalised gallery. Users can also enjoy 30 refreshed artworks monthly through Art Store Streams, plus access to over 70 complimentary ambient content pieces throughout the year – now accessible across The Frame, MICRO LED, Neo QLED, and QLED models.

Q-Series Premium Soundbars

The 2025 Q-Series soundbar lineup featuring the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F — delivers cinematic audio with Wireless Dolby Atmos and Q-Symphony, which orchestrates your TV and soundbar in harmony for rich, multidimensional surround sound. With AI-driven sound optimisation and seamless TV pairing, Samsung soundbars remain the gold standard for immersive audio.

This year’s updates include a 50% smaller subwoofer for greater placement flexibility — without compromising deep, powerful bass. The HW-QS700F introduces Convertible Fit with a built-in gyro sensor that detects whether it’s on a wall or tabletop and adjusts output accordingly. Its speakers also adapt between front- and up-firing channels for consistent Dolby Atmos quality. Combined with SpaceFit Sound Pro, which calibrates audio to your room’s acoustics, the Q-Series ensures optimised performance in any environment.

Vision AI + SmartThings: Making Life Simpler

Samsung TVs now serve as control centres for smart living. Powered by the updated Tizen OS Home, users benefit from tailored profiles, intuitive navigation, and secure connectivity through Samsung Knox Vault. Plus, with a free seven-year OS upgrade, your TV stays smart and future-ready for years to come.

With SmartThings integration, Vision AI-enabled TVs act as smart hubs, connecting to compatible devices — including those using Matter and HCA protocols. The new 3D Map View gives you a visual layout of your connected home at a glance, while real-time alerts keep you informed. Smart features like Home Insights deliver household updates and safety notifications, and Pet and Family Care adjusts settings for added comfort — like dimming the lights when your child falls asleep. It’s intelligent living, made effortless.

Pre-Order Now and Unlock Exclusive Rewards

Pre-order from 13 May – 1 June 2025 and transform your home with Samsung Vision AI. Enjoy a premium soundbar (worth up to RM6,499)[5] with pre-order selected Samsung AI TVs or a Customisable Bezel (worth up to RM899) with pre-order selected The Frame models[6] — the ideal combination of performance and style.

If you’ve secured a Samsung Reservation+ voucher (RM100) during the registration of interest period, now’s the time to redeem it for up to RM800 in additional savings[7]. Better yet, it stacks with the pre-order deal — making this the ultimate upgrade opportunity.

Here’s how to pre-order:

1. Visit the Samsung Online Store or participating retail outlets nationwide
2. Select your 2025 AI TV model
3. Apply your SR+ voucher (if applicable) and proceed to checkout
4. Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025[8]

Experience It Live at the Samsung 2025 AI TV Roadshow

Be the first to witness the future of smart entertainment at the Samsung 2025 AI TV Roadshow, happening from 21 to 25 May 2025 at 1 Utama Shopping Centre (Lower Ground Oval Concourse).

Get hands-on with Samsung’s cutting-edge AI TVs and soundbars, explore Vision AI in action, and enjoy exciting on-ground promotions, hands-on sessions, and personalised consultations designed to help you discover the screen that fits your life best.

Don’t miss your chance to elevate your entertainment setup – visit us and see how smarter viewing begins with Samsung.

[1] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[2] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[3] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[4] UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization.* Results based on test conducted under indoor lighting conditions.

[5] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[6] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[7] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[8] The availability of Free Gift is on a first come first served basis, and while stocks last. Terms and conditions apply.