Conversations That Connect the Whole Household

Unlike AI designed for individual devices, Samsung Vision AI Companion is purpose-built for the communal screen. It’s designed to bring everyone closer together, turning everyday moments into shared experiences. Whether asking questions about a film during a movie night with friends, discovering fun facts about favorite actors or planning a family dinner, Vision AI Companion sparks conversation and connection around the TV.

At the core of Samsung Vision AI Companion is an upgraded version of Bixby that enables more natural dialogue, deeper contextual understanding, and personalized responses. Simply ask a question—about a film, a sports event, a piece of artwork, or even travel suggestions—and Samsung Vision AI Companion delivers answers instantly, accompanied by helpful visuals and related content. There’s no need to navigate complicated menus or use additional devices. Everything happens right on the screen, while you continue to enjoy your program.

▲ A dedicated AI button allows for easy access to Samsung Vision AI Companion

For example, if you’re seeking a recipe video, you can ask, “What’s the best way to grill pork belly?” Vision AI Companion will share a list of relevant step-by-step videos. And as the holiday season approaches, your TV becomes a helpful resource for planning and inspiration. Ask, “Can you recommend a movie for Christmas?” and you’ll receive a selection of films and related content. Looking for games? Vision AI Companion suggests options ranging from solo activities to fun games for the whole family. Even practical questions like “What’s the weather like in December?” are answered with up-to-date information, making it easier to prepare for the season.

Conversational and Visual Intelligence 

What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agents by simply pressing the AI button on your remote control.

Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing.

▲Samsung Vision AI Companion enables natural interaction with various services without leaving the content you are watching

World’s First Multi-AI TV Platform Supported in 10 Languages

As an open, multi-AI agent platform, VAC combines various LLMs (large language models), including Microsoft Copilot and Perplexity to share visualized, intelligent responses adapted to user questions and requests. With the press of the dedicated AI button on the remote, Samsung Vision AI Companion opens the door to a new kind of search experience, making it easy to access these apps and find organized results, such as personalized recommendations, trip planning, and even complex queries like company research and product reviews. Vision AI Companion can be enabled when watching various content sources, including Live TV, Samsung TV Plus[1], and any streaming services.

Other features include:

• Live Translate[2]: Real-time translation of on-screen dialogue and conversations, breaking down language barriers for global families.
• AI Gaming Mode: Enhances gameplay with responsive, AI-powered optimization for picture and sound.
• Generative Wallpaper: Creates dynamic, personalized visuals for the TV, adapting to user preferences and moods.
• AI Picture, AVA Pro, and AI Upscaling Pro: Automatically optimize picture and audio quality, ensuring every scene looks and sounds its best.

With one of the broadest language offerings for conversational AI on a TV or monitor, Samsung Vision AI Companion supports 10 languages—including Korean, English, Spanish, French, German, Italian, and Portuguese—bringing advanced AI capabilities to more people in more places than ever before.

Samsung Vision AI Companion is available across the 2025 lineup, including Neo QLED, Micro RGB, OLED, QLED TVs and Smart Monitors. The platform is built on One UI Tizen, with seven years of OS software upgrades to maintain security and deliver new features over time.

Driven by Samsung’s commitment to making advanced technology part of daily life for more households, Vision AI Companion puts the TV at the center of a connected home—ready to help, inform, and adapt as your needs evolve.

For more information, visit: https://news.samsung.com/my/

[1] Availability of features and specifications may vary according to region.

[2] Availability of features and specifications may vary according to region.

With Copilot built into the display, users can access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens.

“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”

A More Connected AI Experience

Along with recent upgrades to Samsung’s Click to Search feature and Bixby, its on-device voice assistant, Copilot’s integration expands on a richer, more contextual smart display experience. The integration also enables Copilot’s advanced conversational AI in Samsung Daily+, the company’s lifestyle hub that offers services across entertainment, wellness, food and more.

Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+ and Click to Search[2], enabling conversational AI support for a range of scenarios. Through natural voice interaction, Copilot offers personalized recommendations, relevant information and interactive learning experiences. Whether viewers are curious about something they’re watching or looking to explore a topic further, Copilot can respond instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning or help break down complex concepts — all from the largest screen in the user’s home.

“Copilot on Samsung TVs is designed to feel like an AI companion in your living room,” said David Washington, Partner General Manager, Microsoft AI. “Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans, or simply enjoy a moment together, all on the biggest screen in their home.”

As the leading global TV manufacturer for 19 consecutive years[3], Samsung is in a unique position to create the most intuitive and supportive AI companion for the home.

To learn more, please visit: https://news.samsung.com/my/

About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

[1] Copilot is available on 2025 TV models including, Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame,  as well as the M7, M8, and M9 Smart Monitors. Availability will expand to additional regions and models over time and may vary by market.

[2] Availability varies according to region.

[3]  Based on the market research firm Omdia.

The Smart Monitor M9 brings together the brilliance of a 4k OLED display with built-in Smart TV Apps, AI-powered features and Samsung Gaming Hub[1] to achieve a seamless experience no matter what’s on screen—no PC required.

Since its release, the device has earned praise from industry experts for its stunning picture quality, intelligent features and gaming-ready performance.

Below is a summary of what leading tech outlets are saying about the Smart Monitor M9 (listed in alphabetical order):

• HomeTheaterReview
• Techaeris
• Tom’s Guide

Next-Level Picture Quality Backed by QD-OLED Brilliance

Highlighting the high-end features and performance improvements of the M9, one of Samsung’s best OLED 4K models in its class, Tom’s Guide wrote, “The new M9 offers a significant upgrade over its predecessor thanks to its 32-inch 4K QD-OLED panel, which dramatically enhances contrast and color for an improved movie-watching experience.”

The Smart Monitor M9 delivers true-to-life visuals powered by QD-OLED technology, producing rich colors and deep inky blacks — complemented by sharp 4K resolution. With support for VESA DisplayHDR True Black 400, content appears with greater depth and contrast, even in dark scenes.

 “The Smart Monitor M9 features Samsung Vision AI, providing advanced upscaling and picture optimisation features,“ added Tom’s Guide. “During my time with the M9, I came to the conclusion that it’s a huge leap forward from its predecessor, offering more than enough advancements to justify a price increase.”

Techaeris rated the M9 a 9.7 out of 10, calling its QD-OLED panel “one of the best you’re going to find on any monitor,” and noting the display “looks spectacular” with colors that “pop” and brightness that “doesn’t wash out the colors.”

To help reduce the risk of burn-in and maintain screen integrity over time, Samsung OLED Safeguard+ features advanced technologies like adaptive brightness controls and a proprietary cooling system with a Pulsating Heat Pipe.

Game in High Gear with Pro-Level Specs

“With a brilliant 4K QD-OLED display, 165Hz refresh rate, Smart TV apps, Gaming Hub[2], and more, this is a do-it-all monitor and TV, perfect for work and play,” wrote Techaeris.

The Smart Monitor M9 is engineered for smooth, fast-paced gaming, featuring a near-instant 0.03ms GTG response time and support for both NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro.

HomeTheaterReview described the M9 as “one of the most impressive displays money can buy,” pointing to a responsive performance and “color accuracy that creative professionals will drool over.”

Whether jumping into cloud-based titles via Samsung Gaming Hub[3] or connecting to a console or PC, the M9 delivers the speed and clarity needed for an immersive gaming experience. The same reviewer noted they use the M9 just as often without a PC as with one, describing it as “the kind of paradigm shift that makes this monitor truly special.”

A Smarter Screen and a Smarter Experience: AI That Adapts to You

“Imagine a monitor so capable, you might forget to connect a computer,” wrote HomeTheaterReview, which awarded the M9 five stars and an “Editors’ Choice” distinction.

The M9 is a smart entertainment hub that provides built-in access to popular streaming apps like Netflix and YouTube, Samsung TV Plus[4] and Samsung Gaming Hub[5], enabling cloud-based gaming and content streaming, all without a PC.

Powered by the NQM AI Gen3 Processor, the M9 optimizes both picture and audio for a more immersive viewing experience. Intelligent features like 4K AI Upscaling Pro, AI Picture Optimizer and Active Voice Amplifier (AVA) Pro automatically adapt to content and the display’s surroundings to consistently provide reliable, high-quality entertainment.

Whether used for content viewing, cloud gaming, or everyday tasks, it delivers the flexibility of a monitor and the functionality of a smart TV. Techaeris calls the M9 “an outstanding monitor” and adds, “for those who only want to spend once, this is a solid choice.”

The M9 also features a 90W-charging USB-C, one HDMI 2.1, one DisplayPort 1.4, and eARC ports, supporting a variety of gaming and entertainment input needs. The slim metal stand, which offers tilt and height adjustment, “deserves special mention,” according to HomeTheaterReview, for its balance of form and function in a modern flat-back design.

The Smart Monitor M9 was named a CES 2025 Innovation Awards Honoree, receiving the recognition for its advancements in display performance and intelligent features.

Techaeris named the M9 a Top Pick of 2025, citing its versatility across work, play and everything in between. That recognition joins a growing list of accolades across Samsung’s next-generation display portfolio, including a 2025 Techaeris Innovation Award for the Odyssey 3D G90XF — celebrated for its “mind-blowing” 3D experience and praised as the “real deal” for those seeking a 3D monitor without glasses.

For more information on the Samsung Smart Monitor M9, visit samsung.com.

[1] Availability varies by region.

[2] Availability varies by region.

[3] Availability varies by region.

[4] Availability varies by region.

[5] Availability varies by region.

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for color accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimize both picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture. With this AI engine, Micro RGB Color Booster Pro recognizes scenes with dull color tones and intelligently enhances colors across all content for a more vivid and immersive viewing experience.

Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colors are delivered as intended for maximum accuracy and vividness, with precisely controlled colors that achieves 100% color coverage of BT.2020, an international standard for color accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Color’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.

With Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to compliment any interior.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound, and a smarter Bixby voice assistant, powered by generative AI, which offers a more conversational and personalized experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

After its debut in Korea, Samsung’s Micro RGB is set to launch in the U.S., with plans for a global rollout featuring a variety of sizes to meet customer needs.

To learn more about Micro RGB, visit, https://www.samsung.com/my/.

Samsung Electronics announced an update[1] to its AI-powered Bixby feature on its 2025 TV lineup, introducing a more advanced Bixby voice assistant designed to make information discovery more natural, intuitive and seamless.

“Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With a smarter Bixby, we focused on making AI practical, helping viewers connect with content in smarter, more natural ways.”

Ask your TV Anything. A Smarter Bixby Answers

A smarter Bixby voice assistant on Samsung TVs now delivers a more natural and personalized experience. With a smarter Bixby, users can easily wake it up by voice or by pressing the mic button to start a conversation — no commands, no menus, no typing.

The new Bixby understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation. Powered by Generative AI, Bixby can answer any questions you may have, whether you’re asking about general information, such as “How tall is Mount Everest?”, or recommendations like “Please suggest chill playlists for a rainy day”.  By simply asking, Bixby can help answer questions about on-screen content, as it retrieves the most relevant details and displays them on screen. It’s a smarter, faster way to get more out of your TV without breaking your viewing flow.

Effortless Home Device Management with Bixby and SmartThings

Equipped with a smarter Bixby, Samsung TVs can detect, connect and control appliances with Samsung SmartThings enabled. By speaking directly to their screen, users can leverage the SmartThings ecosystem to execute voice commands, such as “Turn off the oven now,” or “Set the air conditioner to 25 degrees,” transforming their smart TV into a central hub for managing other smart home appliances.

Moreover, Bixby is secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data. Users can enjoy AI-driven personalized features without worrying about privacy concerns, as no user voice data is stored on servers or TVs.

Ongoing Support and Availability

Smarter Bixby will be available on 2025 Samsung TVs, including Neo QLED, OLED, The Frame and QLED models, with availability starting in South Korea and extending to global markets in phases.

Building on the integration of Bixby within Vision AI, Samsung will introduce a newly upgraded version of Vision AI in October 2025. This evolved Vision AI will be available through Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

For more information, please visit: https://www.samsung.com/my/.

[1] The update will start rolling out in the U.S. on August 4, with plans to expand to four European countries (France, Germany, Italy, Spain) within August.

Samsung Electronics Co., Ltd. today announced that Samsung TV Plus will livestream the Jonas Brothers’ “JONAS20 Greetings From Your Hometown” tour from key American stops. Live action from the highly anticipated tour will be available to watch exclusively on the streaming service’s all-new channel Samsung Television Network (STN).

Starting Aug. 10, fans can livestream the Jonas Brothers’ North America tour. The streams will feature backstage access, surprise guests and all the fan-favorite hits, with the concert including a surprise host conducting live interviews, commentary and more.

The Jonas Brothers’ tour marks the first major live event to premiere on STN, the newly launched flagship channel on Samsung TV Plus. STN, which is only available in the U.S., delivers live events, A-list talent and culture-defining entertainment — all in one place. “JONAS20” will join STN’s stellar lineup, which includes Emmy®-winning hits like “Killing Eve,” late-night legends David Letterman and Conan O’Brien, blockbuster movies and live sports from leagues such as Minor League Baseball.

“Partnering with the Jonas Brothers to livestream their upcoming tour on Samsung TV Plus reflects our commitment to connecting audiences with the artists and stories they love, on the biggest screen in their home,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus.

Livestream Jonas Brothers Concert Dates on Samsung TV Plus

Fans nationwide can livestream select dates from the “JONAS 20: Greetings From Your Hometown” tour on STN:

• Aug. 10 | East Rutherford, NJ
• Aug. 31 | Dallas, TX
• Oct. 12 | Milwaukee, WI
• Oct. 26 | Orlando, FL
• Nov. 9 | Buffalo, NY

“JONAS20” on STN delivers a front-row seat to the full concert experience, with immersive behind-the-scenes access and hometown tributes from Joe, Kevin and Nick Jonas. Fans can enjoy the experience individually, host viewing parties or connect with others virtually — with Samsung Television Network as the destination for every song and unforgettable moment.

“This tour is about celebrating where we came from and sharing that with the fans who’ve been with us every step of the way,” said the Jonas Brothers. “Streaming it live on Samsung TV Plus means we get to include every fan, everywhere. No matter where you are, this is your hometown show.”

With over 17 million albums sold worldwide and GRAMMY® nominations for their multi-platinum hit “Sucker” in 2020 and the “Best New Artist” category in 2009, the Jonas Brothers have cemented their place as global pop-rock icons. Their highly anticipated new album of the same name, “Greetings From Your Hometown,” will be released Aug. 8, just days before their tour kicks off at MetLife stadium on Aug. 10. The “JONAS 20 Greetings From Your Hometown” tour celebrates their legacy while deepening their connection with fans around the world.

Now, through their partnership with Samsung TV Plus, they’re expanding that connection even further, bringing the energy of their live shows directly into millions of living rooms and mobile devices.

How to Watch “JONAS 20: Greetings From Your Hometown”

Samsung TV Plus is available on Samsung TV, Galaxy, Smart Monitor and Family Hub devices. This includes the 2025 TV series, which spans Samsung Neo QLED 8K, Neo QLED 4K, OLED, The Frame and The Frame Pro, all powered by Samsung Vision AI[1] for AI enhanced picture and sound. The series also includes new personalized features that bring users closer to all the shows, movies and sports they love.

[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model (excludes Crystal UHD, FHD and HD TV models).

With growing excitement around its latest Smart Monitor lineup, Samsung Malaysia Electronics is officially opening the pre-order period for the 2025 Smart Monitor series, running from 15 to 30 June 2025. As a special offer, customers who pre-order any eligible model during this period will receive a complimentary Monitor Mobile Stand worth RM799[1] — perfect for enhancing both style and functionality at your workspace.

Whether you’re upgrading your workspace, levelling up your streaming experience, or building a stylish gaming setup, the 2025 Smart Monitor lineup offers a complete solution in one sleek screen. The hero of the series is the M90SF, Samsung’s first-ever OLED Smart Monitor, delivering stunning visuals, built-in entertainment, and seamless smart connectivity – all in a single device.

Smarter Features for Every Part of Your Day

The 2025 Smart Monitor lineup is built for users who want more from their screen. With Samsung’s smart features and thoughtful design, these monitors offer a versatile experience tailored to modern lifestyles.

All models come equipped with built-in Smart TV apps such as Netflix, YouTube, and Disney+, providing instant access to endless content with no additional devices required. With Microsoft 365 integration, users can easily view and edit documents, presentations, and spreadsheets directly from the monitor. Apple AirPlay support enables seamless streaming from Apple devices, while SmartThings turns the monitor into a control hub for your connected home.

With Samsung Vision AI, the Smart Monitor adapts to how you use it—enhancing picture and sound quality in real time based on your activity. Whether you’re watching, working, or gaming, every experience is optimised for comfort and clarity. For Galaxy users, Multi Control allows smooth multitasking across your phone, tablet, and monitor using a single keyboard and mouse.

Here’s what each model brings to the table:

1. M90SF (Flagship OLED)

Samsung’s first-ever OLED Smart Monitor, featuring a stunning 4K QD-OLED display, 165Hz refresh rate, 0.03ms response time and built-in 4K camera. Designed for users who expect the best – be it for gaming, video calls or immersive viewing.

2. M80F

A premium 4K Smart Monitor with rich visuals and enhanced audio, plus an attachable SlimFit Camera for video conferencing or content creation. Ideal for those who want a monitor that looks as good as it performs.

3. M70F

A reliable, entertainment-focused model with essential smart features and a sleek design—perfect for casual streaming, browsing, or home office use.

Whichever model you choose, Samsung Smart Monitors are designed to elevate your space—with minimalist aesthetics, smart connectivity, and powerful features in one clean, cable-free solution.

Stack the Savings for Maximum Value

Customers who registered during the Registration of Interest period from 1–14 June 2025 are eligible to use their RM200 voucher during the pre-order period.[2] Additionally, those who purchased a Samsung Reservation+ (SR+) Voucher for RM100 can enjoy even greater savings. Combine, both offers provide customers with up to RM700 in total savings – RM200 from Registration of Interest and up to RM500 from SR+.

Best of all, customers will receive Monitor Mobile Stand (worth RM799) at no extra cost, on top of the existing promotions[3] — making this pre-order deal even more rewarding.

How to Redeen Your Free Gift

Customers who pre-order their Smart Monitor between 15 and 30 June 2025 can redeem their free Monitor Mobile stand via the Samsung Redemption Portal.[4]

Now’s the perfect time to elevate your home desk or entertainment corner with a stylish, powerful Smart Monitor that does it all.

Visit https://samsung.com/my/monitors/smart-monitor/ or check with participating retailers to secure your pre-order and enjoy these exclusive perks.

[1] Terms and conditions apply. While stocks last.

[2] Terms and conditions apply. While stocks last.

[3] Terms and conditions apply. While stocks last.

[4] Redemption must be completed within the stipulated time, and proof of purchase is required. Terms and conditions apply.

Samsung Malaysia Electronics today announced the arrival of its latest 2025 Smart Monitor lineup, led by our first-ever OLED Smart Monitor – the M90SF. The new lineup combines entertainment, productivity and smart features to transform how users watch, play and work. This new generation of monitors offers everything you need in one sleek screen, without needing a PC, TV box or extra speakers.

The M90SF leads the series as a flagship model that sets a new benchmark in visual excellence and AI-Powered functionality. It features a 4K QD-OLED display with 165Hz refresh rate and 0.03ms response time for stunning picture clarity and smooth gaming performance. The monitor includes Samsung OLED Safeguard+ technology to protect against screen burn-in and ensure long-lasting performance.

Watch, Play, Work in Style with Samsung Vision AI

The new AI Smart Monitors are equipped with Samsung Vision AI, a smart ecosystem that delivers more than just good visuals – it makes every interaction feel easier and more personalised. Features like AI Picture Optimizer[1] adjusts brightness, contrast, and sharpness automatically based on what you’re watching – whether it’s a movie, game, or document – while AVA Pro/AVA Sound ensures clear audio by reducing background noise.

The 2025 Smart Monitor lineup offers something for everyone. The M90SF is the hero model, built with a 4K QD-OLED display, 165Hz refresh rate, 0.03ms response time,[2] and a built-in 4K camera—ideal for gamers, streamers, and remote professionals. It also features Samsung OLED Safeguard+, an advanced cooling and screen protection system to prevent burn-in and prolong display life. The M80F delivers 4K resolution, strong sound quality with AVA, and comes with an attachable SlimFit Camera, making it a solid all-rounder for video calls and content creation.

The M70F focuses on entertainment, offering crisp visuals, built-in Smart TV apps, and a clean, simple design. Meanwhile, the M50F keeps things affordable without compromising key smart features—it’s great for those who want basic streaming, work tools like Microsoft 365, and screen sharing via AirPlay. All models come with access to Netflix, YouTube, Disney+, Samsung TV Plus, and support SmartThings, letting users manage their connected home devices directly from the monitor.

Exclusive Early Bird Promo: Save Up to RM500!

Samsung is rewarding early customers with exclusive launch savings on the new 2025 Smart Monitor lineup. From 1 – 14 June 2025, customers who register their interest online will receive a RM200 Registration of Interest Voucher, which can be used during the pre-order period from 15 – 30 June 2025.[3] This voucher is valid with the following eligible models:

To register your interest, visit: https://www.samsung.com/my/monitors/handraiser/

For even more value, customers can also purchase a Samsung Reservation+ (SR+) Voucher for just RM100. Depending on the model, this voucher gives up to RM500 off during the pre-order period – and can be stacked with the Hand-Raiser Voucher for maximum savings.

Customers can enjoy combined savings of up to RM700 when they take advantage of both offers.

To purchase Samsung Reservation+ (SR+) Voucher: https://www.samsung.com/my/gift-card/e-vouchers/pre-registration-monitor-evoucher/

[1] Only available when using a PC connection. The supported image quality may differ based on the type of content detected by the function.

[2] Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another. Refresh rate and response time may vary based on the performance of the input source.

[3] Terms and conditions apply. While stocks last.

[4] Terms and conditions apply. While stocks last.

[5] Terms and conditions apply. While stocks last.

Samsung Malaysia Electronics today unveiled its 2025 AI TV and premium soundbar lineup, setting a new benchmark for immersive entertainment and connected living. Powered by the advanced Samsung Vision AI platform, the new range delivers hyper-personalised, intuitive experiences – redefining the TV as more than a screen, but as a true smart companion in the home.

“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”

Introducing Vision AI: Samsung’s Smartest TV Platform Yet

At the heart of Samsung’s 2025 TV portfolio is Vision AI, the brand’s most intelligent platform yet. Built with deep learning capabilities, Vision AI allows the screen to sense its environment, understand content and user behaviour, and respond with contextual actions in real time.

From gesture recognition to Generative Wallpaper[1] that turns your screen into a personalized art canvas, Vision AI enhances both function and form. With Universal Gesture powered by the Galaxy Watch7, you can navigate your TV without a remote. Shake your wrist to activate pointing mode, pinch to select, make a fist to go back, or rotate the bezel to scroll — all with simple, intuitive movements. Whether you’re relaxing or multitasking, the TV sees, thinks and responds — adjusting brightness to match ambient lighting, reading facial expressions for emotional nuance, and offering seamless control in every moment.

Neo QLED 8K: Intelligent Performance at Its Peak

Leading Samsung’s 2025 lineup is the Neo QLED 8K, headlined by the QN990F. Powered by the NQ8 AI Gen3 processor – Samsung’s most advanced yet – it features 768 neural networks and enhanced on-device AI to analyse and optimise video and audio in real time. This delivers incredible detail, clarity, and immersion in every scene, whether you’re watching native 8K content or upscaled sources.[2]

AI-powered features such as 8K AI Upscaling Pro[3], AI Motion Enhancer Pro, and Real Depth Enhancer Pro deliver sharp visuals, smooth motion, and three-dimensional realism. The TV also features a premium Infinity Air Design with an ultra-slim 13.1mm profile and floating stand. Intelligent modes like AI Customisation Mode, AI Auto Game Mode, and AI Energy Mode further personalise the experience while maximising performance and efficiency.

Expanded Vision AI Across Neo QLED 4K, OLED and QLED TVs

Samsung is extending the power of Vision AI to more homes through its wider Neo QLED 4K, OLED, and QLED lineups. The Neo QLED 4K QN90F, powered by the NQ4 AI Gen2 processor, delivers ultra-precise contrast through Quantum Matrix Technology and Pantone-validated colour accuracy, available in sizes from 65” to 98”. In the OLED range, the S95F features a glare-free OLED panel[4] with 2,000 nits peak brightness and a 165Hz refresh rate, while the S90F offers Motion Xcelerator 144Hz for fluid motion and immersive viewing. The 2025 QLED series brings vibrant colour, rich contrast and personalised smart features — all enhanced by Vision AI — at a more accessible price point for everyday homes.

The Frame Pro 2025: Where Art Meets Innovation

The new The Frame Pro combines artistic elegance with advanced display technology. Featuring Neo QLED Mini LED and powered by the NQ4 AI Gen3 processor, it delivers deeper contrast, brighter highlights, and intelligent upscaling. The Wireless One Connect Box now includes an omnidirectional wireless solution, allowing devices to be connected from any direction — even when placed up to 10 metres away — for a clean, minimalist setup that enhances its art-like design.

With a dynamic refresh rate that adapts to content type, The Frame Pro optimises energy usage whether displaying static artwork or fast-moving scenes. Now enhanced with Neo QLED technology and powered by the NQ4 AI Gen3 processor, it delivers rich contrast and intelligent upscaling – all in a design that looks like a real frame.

Paired with the expanded Samsung Art Store, which now offers over 3,000 curated pieces from global icons like MoMA, Magritte, and Basquiat, The Frame Pro transforms your TV into a personalised gallery. Users can also enjoy 30 refreshed artworks monthly through Art Store Streams, plus access to over 70 complimentary ambient content pieces throughout the year – now accessible across The Frame, MICRO LED, Neo QLED, and QLED models.

Q-Series Premium Soundbars

The 2025 Q-Series soundbar lineup featuring the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F — delivers cinematic audio with Wireless Dolby Atmos and Q-Symphony, which orchestrates your TV and soundbar in harmony for rich, multidimensional surround sound. With AI-driven sound optimisation and seamless TV pairing, Samsung soundbars remain the gold standard for immersive audio.

This year’s updates include a 50% smaller subwoofer for greater placement flexibility — without compromising deep, powerful bass. The HW-QS700F introduces Convertible Fit with a built-in gyro sensor that detects whether it’s on a wall or tabletop and adjusts output accordingly. Its speakers also adapt between front- and up-firing channels for consistent Dolby Atmos quality. Combined with SpaceFit Sound Pro, which calibrates audio to your room’s acoustics, the Q-Series ensures optimised performance in any environment.

Vision AI + SmartThings: Making Life Simpler

Samsung TVs now serve as control centres for smart living. Powered by the updated Tizen OS Home, users benefit from tailored profiles, intuitive navigation, and secure connectivity through Samsung Knox Vault. Plus, with a free seven-year OS upgrade, your TV stays smart and future-ready for years to come.

With SmartThings integration, Vision AI-enabled TVs act as smart hubs, connecting to compatible devices — including those using Matter and HCA protocols. The new 3D Map View gives you a visual layout of your connected home at a glance, while real-time alerts keep you informed. Smart features like Home Insights deliver household updates and safety notifications, and Pet and Family Care adjusts settings for added comfort — like dimming the lights when your child falls asleep. It’s intelligent living, made effortless.

Pre-Order Now and Unlock Exclusive Rewards

Pre-order from 13 May – 1 June 2025 and transform your home with Samsung Vision AI. Enjoy a premium soundbar (worth up to RM6,499)[5] with pre-order selected Samsung AI TVs or a Customisable Bezel (worth up to RM899) with pre-order selected The Frame models[6] — the ideal combination of performance and style.

If you’ve secured a Samsung Reservation+ voucher (RM100) during the registration of interest period, now’s the time to redeem it for up to RM800 in additional savings[7]. Better yet, it stacks with the pre-order deal — making this the ultimate upgrade opportunity.

Here’s how to pre-order:

1. Visit the Samsung Online Store or participating retail outlets nationwide
2. Select your 2025 AI TV model
3. Apply your SR+ voucher (if applicable) and proceed to checkout
4. Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025[8]

Experience It Live at the Samsung 2025 AI TV Roadshow

Be the first to witness the future of smart entertainment at the Samsung 2025 AI TV Roadshow, happening from 21 to 25 May 2025 at 1 Utama Shopping Centre (Lower Ground Oval Concourse).

Get hands-on with Samsung’s cutting-edge AI TVs and soundbars, explore Vision AI in action, and enjoy exciting on-ground promotions, hands-on sessions, and personalised consultations designed to help you discover the screen that fits your life best.

Don’t miss your chance to elevate your entertainment setup – visit us and see how smarter viewing begins with Samsung.

[1] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[2] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[3] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

[4] UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization.* Results based on test conducted under indoor lighting conditions.

[5] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[6] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[7] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[8] The availability of Free Gift is on a first come first served basis, and while stocks last. Terms and conditions apply.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life.

Samsung Vision AI [1]: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. By being aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.

• Generative Wallpaper transforms screens into dynamic, personalized art canvases, allowing users to make images that match their taste or occasion.

Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience. Whether the user is immersed in a dramatic film, watching a high-energy sports match or enjoying a late-night show, Samsung Vision AI ensures stunning clarity, immersive sound and a seamless connection to their surroundings.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by incorporating various third-party AI platforms, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to seamlessly search for relevant information about on-screen content using a remote control or voice commands, and to explore a wide range of Copilot services, including personalized content recommendations, accessible through the screen.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by our latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music, and sound effects, delivering clear, balanced audio.
• Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimizes picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models[2], giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, our latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED technology — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology 

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, Samsung’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

For more information, visit: https://news.samsung.com/my/

[1] Available features may vary by country and model.

[2] Available models may vary by country.