Spatial Signage, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.

Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.

▲ Spatial Signage

Redefining the 3D Visual Experience

As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”

“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”

▲ Sun discusses how Spatial Signage brings immersive 3D experiences to life.

Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”

Inside the Technology Behind Spatial Signage 

At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”

▲ Principle of 3D plate technology

“Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”

Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.

▲ Lee highlights Samsung’s innovative technology behind the ultra-large, 85-inch 3D display.

“If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.

Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”

▲ Nam shares how the team achieved a 3-4 mm thickness and 500 mm depth through numerous trials.

The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”

▲ (From left) Chang-Kun Lee and Eun Vit Chung

Crafting Depth Through Design

With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”

As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”

▲ Chung explains how Spatial Signage reflects Samsung’s design expertise, from 3D plate image design to lighting and perspective.

However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”

New Opportunities for B2B Displays 

Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.

▲ Samsung VXT lets users create signage-ready videos.

“Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”

AI Studio,[1] an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.

“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”

▲ Spatial Signage unlocks versatile, innovative display experiences.

Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.

For more information, visit: https://news.samsung.com/my/

[1] Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees.

Samsung Electronics Co., Ltd. announced the global launch of the 13-inch Samsung Color E-Paper (EM13DX model), expanding its Color E-Paper lineup with the world’s first display designed with a bio-resin housing derived from phytoplankton. The paper‑thin display uses advanced digital ink technology and ultra‑low power to offer businesses a practical alternative to traditional printed signage.

“As businesses look for more flexible and efficient ways to communicate, Samsung Color E-Paper represents a shift in how digital signage fits into everyday operations,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By incorporating innovative technology such as phytoplankton-based bio-resin, we’re demonstrating our commitment to advancing both display technology and the materials behind it. Our Color E-Paper products are designed to replace paper with ultra-low power performance and ultra-slim, lightweight designs.”

Paper-Like Color and Clarity for Modern Digital Displays

As the smallest model in the lineup, the new 13-inch Samsung Color E-Paper offers businesses a compact display option for shelves, counters, tables and doors where traditional paper signage is still widely used. Similar in scale to A4 paper, the display delivers 1,600 x 1,200 resolution in a 4:3 aspect ratio.

With a rechargeable, embedded battery, USB Type-C support and flexible mounting options,[1] the display can be deployed without permanent power cables. Its ultra-slim 17.9mm design weighs just 0.9kg with the battery, making it easy to install and reposition across different placements as campaigns change. Samsung’s advanced color imaging algorithm enhances color accuracy and readability to deliver a paper-like look and feel. By smoothing gradations and refining contours, it produces vivid visuals that resemble traditional posters and point-of-purchase displays, helping businesses transition naturally from printed materials to digital signage.

Pioneering Lower-Impact Signage With Bio-Based Materials

Samsung’s 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing has been independently verified by global safety and sustainability certification organization UL to consist of 45% recycled plastic and 10% phytoplankton-based bio-resin. This material innovation was developed as an alternative to conventional petroleum-based plastics, which can reduce carbon emissions in the manufacturing process by more than 40%.[2]

Sustainability is carefully considered in every part of the display, from the housing to the packaging. The entire packaging, including the box, cushion and accessory box, is made from 100% paper.

Day-to-day operation is designed to be just as efficient. The display maintains static images at zero watts power, reducing unnecessary energy usage without compromising reliability.[3] When content is updated, overall energy[4] use remains far lower than that of conventional digital signage, which helps lower operating costs over time.

Easy Content With Samsung E-Paper App and Samsung VXT

Samsung’s 13-inch Color E-Paper supports simple content control for both local and remote operation. The Samsung E-Paper App, available on Android and iOS, allows staff to update and manage local content directly from personal devices, without the need for an additional remote control.

The display is also compatible with Samsung VXT, a cloud-based content and remote device management platform that lets teams remotely manage hardware settings, troubleshoot issues and create and deploy content with minimal training. For Color E-Paper, Samsung VXT includes dedicated features to optimize content visibility, as well as a preview function that allows teams to check color accuracy before deployment.

Alongside the new 13-inch display, Samsung will unveil a 20-inch model for the first time at ISE 2026, a world-renowned audiovisual and systems integration tech show held in Barcelona from Feb. 3-6. With this expansion of the Color E-Paper lineup beyond the existing 32-inch model offering, the Color E-Paper portfolio is increasingly designed to support a wide range of business needs.

Samsung continues to lead the global digital signage market, securing a 36.2% global market share by volume in Q3 2025, building on its 17-year position as the world’s leading commercial display provider.[5]

For more information, visit: https://news.samsung.com/my/

[1] The EM13DX series includes two rear holders, two hanging brackets and two simple stands. Additional installation accessories may be required, depending on the setup, and are sold separately.

[2] Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin(PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase, and end-of-life emissions). All figures are estimates based on available data and are subject to change.

[3] Activities related to content refresh, content changes, or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[4] Battery duration may vary based on factors including network environment, hardware components and user activity.

[5] Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report.

In today’s world where physical and digital experiences blend seamlessly — displays play a pivotal role in every aspect of the customer journey, serving as crucial touchpoints that shape perceptions, guide behavior, and drive decisions.

Operating in diverse business environments, enterprises in Southeast Asia and Oceania (SEAO) are on the lookout for solutions that not only streamline daily operations, but can deliver engaging and effective customer experiences. In 2024, Samsung reaffirmed its position as the world’s leading digital signage manufacturer by claiming the top spot for 16 consecutive years[1]. Since then, Samsung has marked a record-high global market share by volume in the second quarter of 2025[2] and is set to secure the top position for the 17^th year running. With this remarkable industry leadership, Samsung continues to set the benchmark for transformative visual experiences in the commercial display market.

Smart and Sustainable Customer Engagement

From bustling airports to vibrant shopping malls, today’s consumers demand instant and reliable access to information — whether that means clear details on product prices or straightforward directions to their destinations. This expectation for clear communication is integral to a smooth and confident customer journey that enhances overall satisfaction.

Samsung’s Color E-Paper are highly efficient, customizable signage solutions that combine sustainability and performance

Meeting these high demands requires more than static, traditional signs that can quickly become outdated or fail to engage. It calls for a smarter, dynamic solution that combines visual impact, versatility, and operational efficiency. This is where the Samsung Color E-Paper EMDX Series stands out — with its dedicated embedded battery and USB Type-C support, businesses are free to install and use Color E-Paper without being connected to a power source[3]. With a paper-thin depth of just 17.9mm, it enhances various business spaces, allowing for versatile placements on walls, tables, and ceilings[4]. A sophisticated digital alternative, the display also mimics the familiar look and feel of paper while offering the benefits of advanced digital technology.

Measuring 32-inches, these new ultra-light[5] paper-like displays with QHD (2,560 x 1,440) resolution act as digital information boards – showcasing dynamic content that can be updated via Samsung’s broad suite of compatible solutions, either locally through the Samsung E-Paper app[6] or remotely in real-time via Samsung VXT (Visual eXperience Transformation)[7] for optimized content management. 

With ultra-low power consumption, Samsung’s Color E-Paper empowers enterprises with an energy-efficient solution that effectively balances performance with sustainability. It uses significantly less energy than conventional digital signages even during content updates – to enable a seamless and sustainable transition from existing options for every business. 

Elevating Hospitality with Intelligent Entertainment

Elevating Hospitality with Intelligent Entertainment

Today’s hotel guests expect an environment that mirrors the comfort, personalization, and convenience of their own homes. The Samsung HU8000F Hospitality TV Series empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options.

Samsung’s HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management

Available in six sizes ranging from 43-inch to 85-inch, these sleek displays feature Samsung’s Crystal Processor 4K, HDR10+, and Dynamic Crystal Color technology, ensuring vivid color, lifelike detail, and immersive clarity for every guest. The elegant AirSlim design integrates seamlessly with modern hotel décor, supplementing minimalist and visually pleasing ambiances within every guest room.

Entertainment options are also rich and varied, with Prime Video as a new addition to existing streaming services like Samsung TV Plus and Netflix. These can be accessed directly from the intuitive Tizen OS Home, so guests can easily enjoy their favorite content just like they would at home. Whether it’s a thrilling sports game, enthralling music performance, or exciting movie, the HU8000F’s adaptive sound technology will also optimize audio quality, ensuring an immersive viewing experience across all types of entertainment. Apple AirPlay[8] and Google Cast[9] are also available[10], offering easy access to content without the need for additional dongles or login requirements, which creates a seamless viewing experience tailored to each individual’s preferences.

Easing operational processes for hotel managers, the Samsung LYNK Cloud allows for centralized remote management and can help drive incremental revenue through targeted promotions. By using SmartThings Pro and a multi-code remote, hotels can conveniently personalize in-room experiences to enhance guest satisfaction.

Unlocking Unlimited Learning Possibilities

Across SEAO, schools are embarking on a digital transformation journey towards more inclusive and interactive education — a shift that acknowledges the diverse needs of today’s learners and empowers both students and teachers to thrive in collaborative, technology-rich environments. Samsung’s display solutions play a pivotal role in realizing this vision by collaborating with partners to deliver advanced and intuitive solutions.

Interactive displays like the WAF series have demonstrated tangible results in boosting student participation and engagement, and supporting educators with real-time insights. In India, our partnership with edutech leader TagHive involved integrating solutions like Class Saathi, an AI-powered and Bluetooth clicker-based solution with our interactive displays. Beyond the hardware, this holistic education solution has transformed teaching methodologies, personalized learning experiences, and streamlined administrative processes for more than 20,000 schools nationwide and the success has been encouraging. Samsung also recently signed a Memorandum of Understanding with TagHive to strengthen collaboration in the edutech ecosystem to jointly develop localized solutions for schools and institutions across the SEAO region.

Soon to launch in the SEAO region, Samsung’s WAFX-P Interactive Display series ushers in a new era of interactive learning. With embedded AI and digital ink recognition, the display enables educators and students to effortlessly circle handwritten notes on the screen and tap the search icon for to access web results, images, and more — no typing required.

Our suite of display products including the WAFX-P Interactive Display series and Class Saathi solution will be showcased at the upcoming EduTech Singapore 2025 in November, giving educators and academic institutions across the region an opportunity to explore how our solutions can enable interactive learning and digital equity in classrooms, everywhere.

Connected Experiences Enabled by Integrated Content

As organizations continue to embrace digital transformation journeys powered by Samsung display solutions, choosing the right platform like Samsung VXT empowers them to not only keep pace with changing expectations—but to lead, adapt, and create connected experiences that could define their success well into the future.

Built to centralize, manage, and broadcast rich content to screens, from retail promo boards to classroom educational displays, this cloud-based digital signage software solution offers highly intuitive content creation and management capabilities – for every organization to transform content management from a challenge into an opportunity for operational efficiency, brand-building, and long-term impact.

The new and exciting display innovations were showcased to over 120 partners at the Samsung Display Tech Seminar 2025 in Bangkok. Connect with our team today to discover how Samsung’s next-generation display solutions can help elevate your organization’s customer experiences and drive lasting transformation—across every industry and touchpoint.

For more information, visit: https://news.samsung.com/my/

[1] Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

[2] Consumer TVs are excluded. Source: Omdia Q2 2025 Public Display Report.

[3] The estimation is based on Samsung’s internal testing under conditions that protect panel cells, using Samsung’s official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors.

[4] The EMDX series’ packaging includes rear holders (2) and hanging brackets (2)

[5] Color E-Paper weight of 2.5kg measured with battery included

[6] Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later.

[7] Samsung VXT must be purchased separately.

[8] AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14 and later versions. Availability may vary by device, software version and region.

[9] Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region

[10]The features are available through Samsung solution (LYNK Cloud, TEP)

On June 8, Samsung Electronics launched the 32-inch Color E-Paper — an ultra-low-power digital signage solution capable of delivering rich, high-quality visuals.

Behind this innovative product lies Samsung’s proprietary Color Imaging Algorithm technology, developed through close collaboration between the Visual Display (VD) Business and Samsung Research at Samsung Electronics.

Samsung Newsroom spoke with two key figures behind its development — Daewoong Cho from the VD Business and Iljun Ahn from Samsung Research — to learn more about the creation of Color E-Paper.

▲ (From left) Iljun Ahn from Samsung Research and Daewoong Cho from the VD Business

Paradigm Shift: Ultra-Slim, Ultra-Light and Ultra Low-Power

The Color E-Paper sets a new benchmark for digital signage — redefining hardware, operational methods and content expressiveness.

The globally released EM32DX model (32-inch) sports an ultra-slim profile, measuring just 8.6 millimeters at its thinnest point, and boasts a lightweight structure, weighing only 2.5 kilograms with the battery.

▲ Daewoong Cho from the VD Business

“We designed the device to be ultra-slim and ultra-light so that it can be installed easily, even in tight spaces,” said Cho, who led Color E-Paper’s hardware development. “This versatility means it can serve as a menu board at a café entrance or be mounted on a wall to function as a seasonal, emotionally resonant interior display.”

One of the biggest advantages of the Color E-Paper is its ultra-low power consumption, as it draws 0.00W[1] while displaying a static image. This allows content to remain visible for extended periods on battery power alone, significantly reducing energy usage in retail environments. Changing the display image requires only a minimal amount of power as well. In addition, as part of Samsung’s commitment to sustainability, the product incorporates recycled plastics in its exterior and comes in eco-friendly packaging.

▲ Content for the Color E-Paper can be easily created, replaced and managed through the Samsung VXT platform.

▲ Samsung VXT enhances the Color E-Paper experience with content visibility optimization, a preview function that ensures color accuracy before deployment, and other convenient features.

A Display That Runs Without a Continuous Power Supply

The secret behind the Color E-Paper’s ultra-low power consumption is its distinctive method of displaying images.

▲ Iljun Ahn from Samsung Research

“While conventional LCD signage uses a backlight to illuminate images, the Color E-Paper arranges six colors of digital ink in precise locations — just like printing on paper,” said Ahn, who participated in developing the product’s image enhancement technology. “This is also what gives the display its eye-friendly visual texture.”

The display consists of millions of microcups, each containing four colored ink particles (red, yellow, white and blue). When an electrical signal is applied to each cup, the designated ink particles rise to the surface to produce six colors.

“This process closely resembles the printing principle by which ink adheres to paper,” Ahn explained. “Once an image is formed, it can be semi-permanently retained without any further power consumption.”

Rich Images With Just Six Colors Through Samsung’s Proprietary Technology

The Color E-Paper’s strengths go far beyond power efficiency. The product can reproduce vibrant, natural hues using only six colors thanks to Samsung Electronics’ independently developed Color Imaging Algorithm.

“Conventional products had limitations in accurately reproducing input colors, and issues such as distortion and noise occurred . A solution was needed to overcome these challenges, so the VD Business and Samsung Research joined forces to come up with one,” said Ahn.

The starting point for developing the Color Imaging Algorithm, which enhances both color expressiveness and visibility, was the Human Visual System (HVS). The algorithm was built around a key aspect of human vision: the eye perceives the average color across a certain region, rather than focusing on the colors of individual pixels.

“By leveraging this trait, it’s possible to create the perception of different colors by naturally combining the six colors. The key lies in optimizing the ratio and arrangement of those combinations to avoid any color distortion,” Ahn added.

▲ The Color E‑Paper’s color-rendering process, powered by the Color Imaging Algorithm.

 

Calculating Color Ratios: Probability Map Extraction

Conventional e‑paper relies on error-diffusion[2]techniques to approximate digital images using a limited color palette. While effective, these methods carry significant drawbacks, as they are prone to visual distortion and suffer from slow computation speeds.

 

To overcome these limitations, Samsung devised an innovative approach that calculates the probability of placing certain colors within arbitrary regions, allowing for more precise color expression.

 

▲ The Color Imaging Algorithm computes color-specific weights as probability distributions.

 

By computing color weights as probabilities, the Color E-Paper can render nearly 2.5 million distinct hues using just six colors — a dramatic 40-fold increase in color richness compared to the roughly 60,000 hues achievable with conventional methods.

 

Optimizing Color Arrangement: Color Sampling

Along with color ratios, the way colors are arranged also plays a critical role in color rendition quality. Building on the probability map, Samsung developers applied blue-noise-based[3] sampling (arrangement) to assign colors on a pixel-by-pixel basis, ensuring uniform and smooth color rendering.

▲ The blue-noise-based color sampling process

 

▲ (Left) Grocery store promotions brought to life in vivid color on a Samsung Color E-Paper display; (Right) A magnified view of the onion demonstrates how various color combinations naturally render shades and hues.

This advanced Color Imaging Algorithm technology significantly reduces eye strain and delivers images with soft, natural boundaries — just like printed material.

▲ Samsung’s Color Imaging Algorithm technology overcomes the shortcomings of conventional e-paper.

A Globally Acclaimed Technology With a Bright Future

With reactions like “I thought it was real paper!” and “Where’s the power cable?”, people are often surprised or impressed when they see the Color E‑Paper for the first time. The innovation drew significant attention at this year’s edition of Europe’s largest display exhibition, Integrated Systems Europe, where it won three Best of Show at ISE 2025 awards.

“I felt so proud when I heard that a global brand, one that had previously insisted on analog signage only, began seriously considering a digital transformation after seeing the Color E‑Paper at ISE 2025,” Daewoong Cho recalled.

“The natural, paper-like color of the Color E-Paper will offer consumers a fresh experience across various commercial settings. We plan to introduce it in a range of sizes, from small to large displays.”

“We are continuing our research with the goal of being able to render a broader range of colors more effectively. Samsung Research and the VD Business will keep working in close partnership to deliver the next breakthrough in display technology,” added Iljun Ahn.

With its paradigm-shifting power efficiency and color accuracy, the Samsung Color E‑Paper is leading the evolution of digital signage. Driven by a spirit of continuous innovation, Samsung’s product developers are committed to enhancing visual experiences in commercial spaces — setting a new standard for the displays of tomorrow.

[1] Based on IEC 62301 standards from the International Electrotechnical Commission. Power consumption below 0.005W is indicated as 0.00W.

[2] This method diffuses the quantization error — introduced during image quantization — by distributing it in specified proportions to adjacent pixels, ensuring the errors become visually less noticeable across the entire image.

[3] Unlike white noise, blue noise is concentrated in the high-frequency spectrum, distributing fine-grained, evenly spaced patterns without large blotches — enabling smoother and more natural image rendering on displays.